Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Content steals focus, I know. Writing, formatting, visuals, posting cadence, and keeping up with comments. It becomes a weekly tax, then it gets dropped, then inbound stays unpredictable.I build an Authority Engine for B2B Tech Founders. It turns your existing knowledge into consistent content that makes you look like the category leader, without you writing a word.What you get:1) 100% custom AI voice cloneWe extract your voice from your real materials. Whitepapers, sales calls, internal docs, Slack messages, past posts, and anything else that reflects how you think and speak. No generic templates.2) LinkedIn Autopilot5 high converting posts per week, ghostwritten, formatted, and ready to publish. You do not write, format, post, or search for visuals. You approve drafts with a simple yes or no.3) Search Dominance pack2 SEO optimized long form articles per month, derived from your LinkedIn content, so your authority compounds beyond the feed.First week of content can go live within 48 hours of onboarding. You can see engagement on day 1. Your only job is approvals.I will write 3 posts for you for free using your data, so you can see the voice match before you pay. If the first week does not sound exactly like you, or better, I rewrite it until it does, or you do not pay.Best for founders who have real insight and a real product, but do not want content creation to compete with building, selling, and hiring.If you want to test the voice clone, message me: “3 posts”.

Kuba Czubajewski

IMO, this is the only realistic "future" of content marketers:

Every week, I see here new tools popping up that promise my clients they can let all their content team go because AI can do it all for them.

Not once have I seen it actually work, btw.

Content is a much deeper thing than writing a bunch of paragraphs that sound good or an infographic that looks nice.

For me, it's all about connecting the dots that are usually VERY far apart and turning it into a fresh, impactful message.

This is why I'm in love how Dropbox Dash is approaching AI for creatives.

Instead of proposing yet another "I'll do it for you" tool, they're solving one major pain most of us feel:

Not being able to connect the dots because the dot you're looking for is in a file you forgot the name of.

Sounds trivial, but OH MY GOD, the amount of time I used to spend on scrolling through my G-drive is embarrassing.

And this is where I think the whole AI for content conversation should land.

AI is incredible at recall.

Humans are still the best at judgment what matters, what’s true, what’s new, and what’s worth saying out loud.

You won't win because you can generate 50 posts a day.

But if you can pull the right inputs fast, then make a call on the angle, and ship a message people actually remember, you will win.

PS. this is not sponsored by anyone, I just saw their launch and loved it.

I’ll write 3 LinkedIn posts for free, in your voice. If it sounds like you (or better), we install your AI Authority Engine in 90 days.

I started with no money, no contacts, no fancy city office.

Picture this:

A small apartment in Poland.
No team.
Nothing to “show off.”
No one backing me up.

Every day – me, my laptop, and clients who didn’t know my name.

Most days felt like:

Write posts.
Wait.
Hope for an inbound lead.

(Usually nothing.)

B2B tech leaders... yep, tough crowd.

I’m creative, talkative, maybe too much for some.

Every call made me sweat.

Every pitch was incredibly awkward.

Sometimes I wondered if I was nuts for picking this path.

But I couldn’t quit.

I learned to spot what they really needed.

I tried new ideas - most failed, a few worked.

I worked with scraps.

Fixed broken things.

Built trust, one honest message at a time.

I got used to hearing “no.”

I got used to waiting.

But I kept sending, kept building, kept showing up.

Then, slowly...

A “maybe.”
A client who said, “you get what we need.”
A few more.

Then referrals.

All because I'm too stubborn to stop.

Now, I help B2B teams turn strangers into real leads.

One content system, built from scratch.

Starting with nothing makes you sharp.

You learn what matters FAST.

If you feel lost in your work, or your niche feels impossible, keep at it.

Your “weirdness” or “wrong fit” could be the thing they need most.

PS. What did you learn from your first clients when you started from zero?

No alternative text description for this image

Here's a 10-min flow I use with founders to create weeks of content for them:

The goal is to create one small, high-integrity narrative object that can survive multiple contexts without losing its meaning. 

The easiest way to do that is to start with a 10-minute CEO video (use Tella or Loom), because spoken answers preserve something writing tends to bleach out: conviction, nuance, and those small qualifiers that signal real experience. 

I beg you, don’t ask for “thought leadership.” 

Ask one tight prompt that forces specificity, like what buyers are getting wrong about a problem right now, what that misunderstanding costs them, and what they should do instead.

Once you have the Loom, the extraction step matters more than the editing. 

You’re looking for a structure:

Pull out:

- one contrarian claim that creates tension
- one vivid symptom that makes the claim relatable
- one constraint that makes it believable
- one before/after framing that makes the shift obvious
- one proof detail that anchors it in reality

That proof detail can be lightweight. It can be “we heard this on 12 calls this month,” or “this showed up in every deal we lost last quarter.” 

Now you take those five ingredients and you write one “source paragraph” in plain language. Don't think of any platform yet. 

Just articulate the idea clearly as if you were explaining it to a smart friend over coffee. This paragraph becomes the anchor. Every other asset is a translation of it, not a reinvention. That’s how you keep integrity when you repurpose.

From there, I like to create three outputs that each do a different cognitive job:

First, a short text post that opens with the contrarian claim and immediately explains the symptom. 

The mistake people make is opening with the claim and then drifting into abstraction. Don’t. 

Earn the reader’s trust by describing what they already see in the wild, the call snippets, the internal debates, the marketing copy that “sounds right” but doesn’t move anything.

Second, a simple carousel where each slide is a single unit of meaning. Not “tips,” but progression. The before model, the cost of that model, the constraint that keeps people stuck, the after model, and then one practical move they can try this week. 

If you can’t fit the idea on five slides without it turning into fog, the idea isn’t ready yet.

Third, a longer form piece where you unpack the constraint and the proof detail. 

This is where nuance belongs. Why the obvious fix fails. What tradeoff you’re making. What to watch out for. 

This is also where you can safely include a real example, even if it’s anonymized, because you have space to set context.

Two quality checks before you hit publish:

• If the post could apply to any company, it’s too generic. 

• If the reader can’t repeat your point in one sentence, it’s too complicated.

If you want, reply with your niche and I’ll give you 5 tight CEO prompts that reliably produce these “weeks of content” anchors.

I recently changed my banner to this one below and you might think I went insane:

This is not a typical path content people choose for their businesses.

“Free value” beyond a regurgitated ChatGPT lead magnet is a rare thing here.

My thinking is this:

I built an Authority System for copying B2B founders’ voice with AI.

It’s GOOD. Took me about a year to get here. 

And the easiest way to prove it is to show my potential clients how it works.

Yes, building a sample assistant is harder than posting fancy carousels and “vulnerable” fake-ass stories

But I’ve always been more of a show-don’t-tell kinda guy and not planning to stop now.

Curious how it works? Dm me “3 posts”

"comment on other creators' posts" is sh!tty advice:

I used to spend 2 hours per day here commenting on probably all of them big creators.

Most of them don't give a rat's a*s about me or my content.

And that's perfectly fine. Why would they?

Not once have I reached out to them in a DM, they have no reason to see my comment and think:

"I wonder what this guy is about?"

But the folks I exchanged DMs with are consistently showing up under my posts.

Because we established a more meaningful connection than a [put an insightful comment here so they see you're trying hard]

See what I'm getting at?

Connection > tactics.

Build the first one and you'll never need to think about the second one again.

A year ago I thought I had it figured out:

Build a content agency for B2B founders. Use AI to do the heavy lifting. Keep costs low, scale fast. Simple.

What actually happened: 

I spent months building something nobody wanted to pay for.

The first version of the system was basically:

1. take the founder's old posts
2. dump them into a prompt
3. generate something that kind of sounded like them

The output was fine. Technically competent. The kind of content that gets 15 likes and zero leads.

I wasn't impressed with myself tbh. Neither were my clients.

So I overcomplicated everything:

A 12-step onboarding process, 5 different content formats, a pricing page that looked like a software feature comparison matrix...

I was trying to cover every possible use case for every possible client, and the result was that nobody could figure out what I actually did.

The solution was so stupidly simple, I facepalmed when I finally got there:

I started interviewing founders instead of just ingesting their existing content.

Turns out the best content a founder can publish isn't what they've already written.

 It's what they say when someone asks them the right questions:

- the unguarded takes
- the specific stories
- the things they'd never think to write down but say out loud constantly

Once I built the system around that – extract the thinking first, then write – the output stopped sounding like AI trying to be human and started sounding like the founder on their best day.

That took about a year to nail.

The offer got simpler too:

Interview you -> Write it up -> Publish it -> You approve the drafts. 

That's the whole thing.

If you want to see what it looks like, DM me "3 posts" – I'll write them for free before you spend anything.

I had a chat with a B2B founder that told me he struggles with referrals because his clients "can't explain his value." Here's how I'd fix it with content:

When clients can't explain your value, it usually means one of three things:

1/ You solved a problem they didn't know they had.

2/ You fixed something so complex they can't see the full scope.

3/ You delivered value that's invisible until it breaks.

Your content needs to make the invisible visible.

Instead of writing about what you do, write about what breaks when you're not there.

"What happens when your data pipeline fails during your biggest sales quarter"
"The hidden cost of manual processes that only surface when you try to scale"
"Why your competitors can respond to market changes faster than you"

This type of content does two things:

1/ It helps prospects recognize problems they didn't know they had.
2/ It gives current clients language to explain why those problems matter.

When clients forward your content about "hidden operational risks," they're not just sharing an article.

They're explaining why they needed you without having to understand the technical details.

Your content should make the case for your category of work, not just your company.

The better prospects understand the problem you solve, the easier it becomes for clients to refer you.

A thing we rarely discuss in marketing is how customers perceive our narrative through preloaded meanings:

We think we’re publishing a simple story about a benefit. They’re interpreting a signal about power, intent, and control. 

That gap is what Ring ran into with its Super Bowl ad about a lost dog found through a neighborhood camera network. The creative aimed for warmth and community. 

The audience, already saturated with years of privacy discourse and surveillance headlines, watched the same 30 seconds and didn’t primarily evaluate the plot. They evaluated the infrastructure implied by the plot. 

“AI + cameras” isn’t a neutral prop anymore. It’s a symbol, and symbols arrive with cultural baggage attached.

This is the real mechanism behind “losing the narrative.” It’s rarely about execution quality but about the interpretive surface area. 

When a story leaves room for people to fill in the blanks, they will. And they’ll fill them with the strongest available frame in their mind, usually the one that best matches their anxieties. 

In this case, the counter-frame was waiting in the wings, mass surveillance disguised as safety. 

Once that frame establishes itself, everything that follows stops being “new information” and becomes “supporting evidence.” 

That’s why Ring’s sudden move away from a planned partnership with Flock Safety was immediately absorbed into the same storyline. Regardless of internal motives, it read like validation, not coincidence.

The takeaway isn’t “be careful with your messaging.” That’s too shallow. 

The takeaway is that narrative is not a message you transmit. It’s a negotiation between your intent and the audience’s prior beliefs. 

And prior beliefs are not something you overcome with a nicer tone. They’re something you have to design around. If your product or campaign touches an area where trust is already fragile, you should assume your audience will run an adversarial interpretation, even if they like you, even if the ad is well made.

A better move is to treat messaging like you treat product design:

Reduce ambiguity. Anticipate misuse scenarios. Make the boundaries legible. 

Don’t just tell a heartwarming story about what your system can do at its best. Show that you’ve thought seriously about what it could do at its worst, and what you’ve done to prevent that. 

In 2026, “we’re doing this for safety” is not a persuasive claim by itself. People want to know who gets visibility, who gets veto power, and what recourse exists when the system is wrong.

Curious how you think about this. When was the last time you watched a brand’s “feel good” story and immediately felt the darker subtext the audience would attach to it?

Quick tip if you hate when AI says "It's not X, it's Y..."

This rhetorical device is called "contrastive reframing using antithesis structure."

Hard-prompt it into your content assistant to avoid it (example below).

Also, from my tests, Claude 4.6 is much better at this that GPT models.

PS. Let me know any other annoying things AI uses - I'll show you how to remove them from the outputs.

How I helped a B2B consultancy business (very niche) start showing up in AI search:

We focused on turning their LinkedIn content into long-form SEO articles built around real opinions, specific frameworks, and language that maps to actual buyer problems.

AI tools cite sources that are clear and substantive. Since their LinkedIn content had this already, expanding it into articles became much easier.

The results measured over the last 90 days:

Overall: 1,619 AI bot hits → 4,163. That's 3x.
Homepage: 514 → 946. Almost 2x.

Every hit is ChatGPT or Perplexity pulling from their site while a buyer is actively researching. That's pipeline you'd never see in a cold outreach report.

If you want to see what this looks like for your niche, reply ENGINE and tell me what you sell.

200,000 people just watched a creator get stood up by a brand's AI chatbot:

Reformation used AI to manage its influencer outreach. It confirmed a collaboration, set up a store visit, and ran weeks of back-and-forth with a creator.

She drove an hour to the store, shot video in the dressing room... The manager had no idea who she was.

TikTok called it "an AI bot that went rogue." Reformation sent her a sweater as an apology.

Here's my read on what actually happened: 

AI made commitments nobody at the brand had authorized. And no human was watching the inbox it was running.

The bot did exactly what it was built to do - respond, confirm, follow up. 

But nobody told it where to stop. That's a systems failure.

AI doesn't know when it's overstepping. The tool runs until you build a stop - and plenty of AI marketing setups skip that step entirely.

There are places where automation works well: segmentation, sequences, content drafts.

And then there are contexts that require a human in the seat: real commitments, real relationships, anything a creator or partner will hold you to.

I put a lot of emphasis on that while working with my clients on their content assistants.

First draft can (and should) come from the AI. But the human editor before anything goes live is a must. 

Doesn't matter how good your AI tool is. If there's no one monitoring what it's agreeing to, you're one post away from a mess.

The CEO of impact put it well: "Human credibility becomes more valuable, not less."

That's the thing marketing teams running AI tools aren't accounting for right now, imo.

Your skills + The One Page Offer™ + 16 weeks = $10k/mo recurring profit | DM me "ONE" for details

In 2017, my life changed forever – I lost my job due to a freak fire.

And that wasn't even the worst part:

• I was working at a job I hated
• My network was filled with losers
• I was living a terribly unhealthy lifestyle

Of course, I didn't know things were all that bad – until I found myself on unemployment.

The next morning, after I let the dust settle a bit, I told myself that I was going to write for 30 days, no matter what.

30 days turned into over 100 fast.

100 days turned into 5+ years.

And now here I am:

• 7,400+ newsletter subscribers
• 50,000 follower audience on Twitter
• 22,000 follower audience on Medium

And a profitable creator business as a result.

Now – the last thing I'll ever tell you is that it was easy – because it wasn't (and still isn't).

But I'll tell you this: it was simple.

Or – at least it's simple when you understand the:

• Strategies
• Patterns
• Tactics

That help you save time, money, and unwanted headaches.

And that's why I'm here.

I want to teach you what I know. From:

• Copywriting
• Offer creation
• Effective writing
• Audience Building
• Digital monetization

And everything in between.

I can't wait to go on this journey with you.

I'll see you in the timeline & in the comments.

Keep building.

✌️ Jon

Jon Brosio

The difference between a $1,000 and a $10,000 month?

These three skills (that's it):

I see solopreneurs with incredible expertise.

• Brilliant coaches
• Talented designers
• Experienced consultants

All making poverty wages.

While others with half their skill make 10x more.

What's the difference?

If you can't:

• Sell → you'll always be poor
• Create → you'll always be average
• Get attention → you'll always be invisible

Master these 3 and you will never have to worry about money again.

Let me break this down:

YOU CAN'T SELL

Your expertise means nothing if you can't communicate its value.

"But I don't want to be pushy."

Good selling isn't pushy. It's helpful.

You're solving problems people desperately want solved.

If you can't sell that solution, you're doing them a disservice.

YOU CAN'T CREATE

You're stuck trading time for money.

No leverage
No freedom
No scale

Creation is how you escape the time trap.

• Create systems
• Create content
• Create offers
• Create value

Without creation, you're just an expensive employee.

YOU CAN'T GET ATTENTION

"If I build it, they will come."

No, they won't.

• The internet is loud
• Your market is distracted
• Your competition is everywhere

If you can't cut through the noise, your business dies in silence.

Attention isn't ego.

It's survival.

Here's what I learned building my own business:

Skill without selling = poverty
Selling without creating = burnout
Creating without attention = invisibility

You need all three.

Most people pick one and wonder why they struggle.

"I'm great at my craft" (creating)
"I hate marketing" (attention)
"Selling feels gross" (selling)

Congratulations.

You've chosen to stay broke.

The market doesn't care about your comfort zone.

It pays for results.

And results require all three skills.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

undefined undefined

3.6M lead magnet

I helped a student gain 6.9M+ views & 4.3k followers (in 30 days)

And now I'm sharing the exact system we used

Want it too? Grab it here: jonbrosio.com/mastercourse

I stole this framework - and sharing it with you now...

It will help you reach $10k/mo (fast):

Yesterday I was listening to a podcast while at the gym.

I'm deep in a squat.

My chicken legs are trembling...

The guest mentions something called the "C.H.A.O.S" framework for reaching $10k/mo with your service business.

The bar damn crushed my back.

𝙏𝙝𝙞𝙨 𝙜𝙪𝙮 𝙟𝙪𝙨𝙩 𝙙𝙚𝙨𝙘𝙧𝙞𝙗𝙚𝙙 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙄'𝙫𝙚 𝙗𝙚𝙚𝙣 𝙩𝙚𝙖𝙘𝙝𝙞𝙣𝙜 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙡𝙖𝙨𝙩 𝙮𝙚𝙖𝙧 𝙖𝙣𝙙 𝙖 𝙝𝙖𝙡𝙛.

This is literally the Creators Who Convert methodology.

Here's the C.H.A.O.S framework:

𝗖𝗛: 𝗖𝗼𝗻𝗰𝗲𝗽𝘁/𝗛𝘆𝗽𝗼𝘁𝗵𝗲𝘀𝗶𝘀

Most creators ask: "What should I post?"
Instead of: "What problem am I solving?"

Your concept is your business philosophy distilled into one clear idea.

𝗔: 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲

You don't need millions of followers.

You need to get in front of the right people,
With the right message.

The One-Post-a-Day approach:

• One platform (where your ICP spends time)
• One consistent message (based on your concept)
• One touchpoint (using relationships, not engagement)

𝗢: 𝗢𝗳𝗳𝗲𝗿

Most creators either create: 

• 7 different offers hoping something sticks
• Or offers that need too much context to understand

Instead: One-Page Offer™

And it needs four elements:

Promise: What transformation you deliver
Path: How you deliver that transformation
Pricing: What it costs to work with you
Pressure: Why they should act now, not later

𝗦: 𝗦𝗮𝗹𝗲𝘀

You don't need complex funnels or 47-email sequences.

You need One Conversation Conversions.

One simple conversation that qualifies the right people, disqualifies the wrong people, and helps qualified people see why working together makes sense.

Why C.H.A.O.S creates $10K+ months:

Most creators have:

❌ Wrong audience (people who don't buy)
❌ Unclear concept (confusing message)
❌ Multiple offers (decision paralysis)
❌ Complicated sales (lost prospects)

C.H.A.O.S creators have:

✅ Clear concept (focused message)
✅ Right audience (people ready to invest)
✅ One clear offer (easy decision)
✅ Simple sales (natural conversation)

Which element is your business missing?

One concept. 
One audience. 
One offer. 
One conversation.

Simplicity scales. Complexity fails.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Posting just daily content to attract leads isn’t enough anymore.

Because most creators make three big mistakes.

Let’s break it down...

I worked with a coach who wanted to scale their business.

They were posting daily — carousels, short-form, long-form you name it.

But something wasn’t clicking.

The content was valuable:

• Guides
• Checklists, 
• Infographics

The engagement was great: 

• Thousands of impressions
• Scores of comments
• Hundreds of likes

But the leads? Crickets.

Why?

They had commoditized themselves.

(The worst part is they didn't even know it).

People came for the free information but weren’t taking the next step.

We had to rethink everything.

Here’s what we did to turn it around:

Step 1: Tie all content back to their core offer.

Instead of just “valuable” posts, we created content that gave their audience clarity on the path to their goals.

Her offer became the foundation for every post. Each piece was like a puzzle piece, showing how they solved problems that no free checklist could.

Step 2: Share insights, not just value.

Value attracts freeloaders.
Insights attract serious buyers.

For example:

Value: “Here’s a checklist to grow your business.”

Insight: “Most people struggle to grow because they focus on X. Here’s what I’ve learned working with 100+ clients.”

One shows you know how to solve a problem. 
The other shows why they need you to solve it.

Step 3: Speak to fears, frustrations, and desires.

We dug into the ICP’s pain points:

• What keeps them awake at night?
• What outcomes do they dream of achieving?
• What frustrates them about their current situation?

Every post aimed to:

• Show empathy.
• Address those debilitating fears.
• Paint a vision of what was possible (with their help).

The result?

Fewer likes and shares.

Way more DMs.

And an in inbound leads in 30 days.

Daily content can’t just attract. 
It has to awaken your sleeping leads.

Here’s the formula:

• Let offer guide the content.
• Emphasize insights over value.
• Target fears, frustrations, desires.

Do this and watch your audience turn into clients.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

The last thing you want as a solopreneur:

(Spoken from horrific experience)

Waiting too long to ship.

"I'm just not ready yet..."
"My content isn't perfect yet..."
"I need to tweak my offer a little more..."

Every single time, it's the same story:

A solopreneur, full of potential, waiting for some imaginary "perfect moment."

Meanwhile, the "scrappy" ones—the ones willing to test, get feedback, and pivot—are stacking wins.

They're not worried about perfection.

They're focused on speed.

Time to ship.

The cycle that creates long-term success looks like this:

Idea → Test → Feedback → Pivot → Iterate → Win

The shorter you can make that cycle, the faster you’ll see progress.

The people who win in the long run are the ones who:

• Put their ideas into the world fast
• Collect real-world data (not just theory)
• Adjust based on what’s actually working
• Keep the cycle moving

Every extra day you spend "perfecting" something in isolation is a day someone else is learning from real-world results.

You don’t have to be perfect.

You just have to be in the game.

Because speed beats perfection. 

Every time.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

$20,000 a month working 80 hours.

Versus:

$10,000 a month working 4 hours.

Guess which one most people choose?

The first one. 

Because they think more effort equals more results.

I used to think that too.

I built:

• 7 different courses
• 12 different funnels
• 23 different sequences

I was the Swiss Army knife of online business.

Problem? 

Swiss Army knives are mediocre at everything.

Then I discovered the opposite approach:

I call it, "One Step Marketing™"

One clear path from stranger to customer:

Content → Lead Magnet → Course → Community → High-Ticket

That's it.

For my clients, it's a natural progression:

• Get value from content
• Solve problem with lead magnet
• Handle bigger challenge with course
• Find support/accountability in community
• Get complete transformation with high-ticket

For my business, it's automated growth:

• Content builds audience
• Lead magnet gets prospects
• Course qualifies ready buyers
• Community creates retention
• High-ticket delivers ultimate profit

Simple for them. 

Scalable for you.

The magic isn't in having more options.

It's in having one perfect path.

Complexity is the enemy of execution.

Clarity is the engine of freedom.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

The creator economy sold you a lie.

90% of people still believe it...

"𝘉𝘶𝘪𝘭𝘥 𝘢𝘯 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘧𝘪𝘳𝘴𝘵, 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘦 𝘭𝘢𝘵𝘦𝘳."

So you post every day
You engage with everyone
You optimize for reach, shares, saves

And you wait.

Waiting for the magic number when you're "allowed" to make money.

"𝘖𝘯𝘤𝘦 𝘐 𝘩𝘪𝘵 10𝘬 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴, 𝘐'𝘭𝘭 𝘮𝘰𝘯𝘦𝘵𝘪𝘻𝘦."
"𝘖𝘯𝘤𝘦 𝘐 𝘩𝘪𝘵 50𝘬 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴, 𝘐'𝘭𝘭 𝘳𝘢𝘪𝘴𝘦 𝘮𝘺 𝘱𝘳𝘪𝘤𝘦𝘴."
"𝘖𝘯𝘤𝘦 𝘐 𝘩𝘪𝘵 100𝘬 𝘧𝘰𝘭𝘭𝘰𝘸𝘦𝘳𝘴, 𝘐'𝘭𝘭 𝘭𝘢𝘶𝘯𝘤𝘩 𝘮𝘺 𝘰𝘧𝘧𝘦𝘳."

This is sophisticated procrastination.

You're building a stage instead of a business.

Here's the uncomfortable truth:

Followers don't pay bills.

Customers do.

I've seen creators with 200K followers struggle to sell a $97 course.

I've seen solopreneurs with 2K followers build $30K months.

The difference isn't audience size.

It's business fundamentals:

• They know exactly and intimately who they serve
• They understand their customer's pain intimately
• They created an offer that solves a real problem
• They ask for the sale consistently

Most creators reverse this:

They build audiences hoping customers will appear
They create content hoping problems will emerge
They wait for permission to charge what they're worth

Real entrepreneurs do the opposite:

They find customers first
They solve problems immediately
They charge premium prices from day one

Because here's what nobody tells you:

Your first 100 true customers are worth more than your first 100K followers.

(read that again, Jack...)

Customers buy again
Customers refer friends
Customers build your reputation

Followers just... follow.

Stop building an audience.
Start building a business.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Two creators walk into a bar...

The first one:

• 10k followers
• $15k monthly revenue
• Thriving community

The second one:

• 100k followers
• $5k monthly revenue
• A ton of post impressions

The difference?

One built a stage.
One built a home.

Stages are for performance.
Homes are for connection.

Stages have spectators.
Homes have family.

Here's what most miss:

Building community isn't about:

• Fancy tactics
• Growth hacks
• Viral hooks

It's about:

• Showing up consistently
• Speaking to real problems
• Creating authority in your space

Because here's the truth:

An audience follows your content.
A community follows your lead.

(Read that again...)

An audience wants entertainment.
A community wants transformation.

(Seriously... read that again...)

Stop obsessing over follower count.
Start focusing on connection count.

Because revenue comes from relationships,
not reach.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Everyone’s chasing 100,000 followers.

But I know a guy with just: 

6,000.

No paid ads.
No big brand.
No viral content.

And he’s pulling:

→ 8 leads a week
→ Converting 20%
→ At $4,000 per sale
→ With one clear offer

And he’s on track to cross $200K this year.

No hype.
No chasing trends.
No huge audience.

Just clarity, consistency, and real conversations.

Here’s the kicker:

He used to overthink everything.

The niche. The content. The offer. The funnel.

Now?

→ He speaks to one person
→ Solves one painful problem
→ With one offer he deeply understands
→ And lets his content do the heavy lifting

Simple doesn’t mean easy.

But it does mean scalable—when the right foundation is in place.

Most people think they need to grow first.

What they actually need is a system that works small before it works big.

→ One offer that’s too specific to ignore
→ A funnel that pulls the right people in
→ A message that turns strangers into sales

That’s what drives a $100K solo business.

Not attention.

But alignment.

The guy used to be stuck.

Now he’s booked.

Not because he got louder.

But because he got clearer.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

I quit trying to go viral 18 months ago.

Best business decision I ever... Because going viral is: 

eXpEnSiVe

• Time you're not serving clients
• Focus you're not converting leads
• Energy you're not building systems

The creator economy sells you a lie:

Build audience → Create content → Go viral → Monetize

"Get 'famous' first, rich later."

I believed it for years.

Posted 3x daily
Chased every trend
Prayed for algorithm luck

Result? 

50K followers. $2K months.

Popular and broke...

Then I flipped the script

And it made all the difference...

Build offer → Create demand → Convert consistently → Scale

Stopped chasing eyeballs
Started chasing problems

Stopped creating content
Started creating solutions

Stopped building an audience
Started building a business

18 months later:

$10K -$15K months

$20K and $30K when I wanted to ramp things up...

Here's what changed:

• I found one specific problem
• I packaged one clear solution
• I sold it to people who needed it
• I systemized the process

No viral moments required
No algorithm prayers needed
No burnout from content creation

Just profitable offers that sell consistently.

The uncomfortable truth?

Most "successful" creators are broke.

They mistake attention for achievement.
Followers for profit.
Views for value.

Meanwhile, the quiet ones print money.

They don't chase viral
They create valuable

They don't build audiences
They build assets

One path makes you famous and broke
The other makes you rich and unknown

I know which one I'd rather be

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Here's what nobody tells you about pricing:

Price isn't about the number. It's about the 

Transformation.

• $5k for a course that saves you 5 years? Cheap
• $10 for a book that wastes 5 hours? Expensive
• $50k to transform someone's business? 

Bargain of a lifetime...

When I first started coaching, I charged $500/month.

I was scared. 

I thought I was being "reasonable." 

I was worried about what people would think.

But here's the truth…

I was doing my clients a disservice.

Because when you undercharge, you attract people who aren't serious. 

• They don't implement. 
• They don't transform. 
• They just… consume.

Now? 

I work with whale clients who pay premium prices.

And you know what changed?

Not the transformation I deliver. That was always there.

What changed was my positioning. 

My clarity. 
My confidence in the outcome.

The bigger the transformation, the smaller the price feels.

Think about it:

If you're genuinely taking someone from $0 to $10K/month… what's that worth?

If you're compressing 5 years of trial and error into 12 weeks of focused implementation… what's that worth?

Here's what's interesting:

You can also give people steps to ascend.

I just added $5K in MRR by creating a low-tier recurring option. 

Same program. Different entry point.

Some people need to start smaller and work their way up. 

That's fine.

Meet them where they're at. 
Then ascend them.

But here's the key—whether they start at $75/week or $400/week:

• Your offer must be crystal clear
• You must position for the right client
• The transformation must be undeniable

When those align? 

Price becomes irrelevant.

Your high-ticket offer isn't expensive.

It's the best investment they'll ever make.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Linkedin is a FLIPPIN' G🤩LDMINE

Here's how to unlock $20k months on the platform:

---

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

How to unlock $20k months on Linkedin

A creator with 300K followers asked me how I make more than them. This is what I told them:

They couldn't believe how simple it was...

• No complex funnels
• No million-dollar ad spend
• No team of virtual assistants

Just fundamentals done consistently.

Here's the thing about online business...

Everyone's obsessed with the wrong metrics.

But none of that matters if your fundamentals are broken.

I've made money:

• Without paid ads
• Without a website
• With 1500 followers
• Without a fancy funnel

But I've never made money:

• With an unclear offer
• Without consistent action
• Without belief in my value

The difference between six-figure creators and struggling ones isn't infrastructure.

It's fundamentals.

While they're building:

• Complex automation sequences
• Sophisticated email campaigns
• Professional brand guidelines
• Multi-page sales funnels

Successful creators focus on:

• One clear problem they solve
• One offer that transforms lives
• One specific person they serve
• One daily action that moves the needle

Infrastructure is seductive because it feels productive.

You're "working on your business."
You're "optimizing conversions."
You're "building systems."

But fundamentals are uncomfortable because they require:

• Clarity about what you actually sell
• Confidence to charge what you're worth
• Consistency when motivation fades
• Courage to have sales conversations

Most creators would rather spend $5,000 on a funnel than 60 minutes defining their offer.

Because building feels easier than selling.

Complexity feels safer than clarity.

But here's what I know after helping 200+ creators:

The most profitable businesses are the most simple.

One problem.
One person.
One offer.

Everything else is just distraction.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

The creator making $50K/year talks about themselves.

The creator making $200K/year talks about: 

Their client's transformation.

Guess which one you should copy?

I see it everywhere:

• "I'm a marketing consultant."
• "I'm a content creator."
• "I'm a business coach."

Wrong.

Your clients don't wake up thinking:

"𝘐 𝘯𝘦𝘦𝘥 𝘢 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 𝘵𝘰𝘥𝘢𝘺."

They wake up thinking:

"𝘐 𝘯𝘦𝘦𝘥 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘵𝘰 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬."

Here's the million-dollar "secret":

You're not in the:

• Consulting business
• Coaching business
• Content business

You're in the TRANSFORMATION business.

The vehicle doesn't matter

The outcome does

People don't buy coaching.
They buy the person they become after the coaching.

People don't buy courses.
They buy the life they live after completing the course.

Your methodology is the map.

Their transformation is the destination.

𝘼𝙣𝙙 𝙙𝙚𝙨𝙩𝙞𝙣𝙖𝙩𝙞𝙤𝙣𝙨 𝙨𝙚𝙡𝙡 𝙛𝙤𝙧 𝙬𝙖𝙮 𝙢𝙤𝙧𝙚 𝙩𝙝𝙖𝙣 𝙢𝙖𝙥𝙨.

The consultant selling "business strategy" charges $200/hour.

The consultant selling "double your revenue" charges $5,000/month.

Same knowledge.
Different packaging.

Stop leading with what you do

Start leading with what they get

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Most solopreneurs are building sophisticated prisons.

They optimize for: 

• Revenue 
• Audience growth
• Looking "successful" on LinkedIn.

But they forget to optimize for the thing that made them leave their 9-to-5...

Freedom.

(Cue meme of Braveheart...)

I designed my business to run in less than 4 hours a day.

Not because I'm lazy.

Because freedom was the whole point.

Here's what I learned:

Complexity is the enemy of freedom.

Multiple offers? 
You're now managing multiple problems

Complex funnels? 
You're now troubleshooting tech issues at 11 PM

Endless content creation? 
You're now a content hamster on a wheel.

Simplicity creates space.

One offer
One funnel
One post per day

That's it.

I watch creators juggle:

• 6 different income streams
• 50 moving parts in their funnel
• Daily content across 4 platforms
• Client work that never, EVER, ends

Then they wonder why they're working 12-hour days.

Your business should give you more life.

Not consume it.

Every system you build should answer one question:

"Does this create more freedom or less?"

If it's less, eliminate it.

The goal isn't to build something impressive.

The goal is to build something that lets you live.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

Two coaches. Same niche. Same price point.

One makes $3K/mo. The other $30K/mo. Here's why:

The struggling coach sells solutions.

The successful coach sells stories.

Coach A: 

"𝘐 𝘩𝘦𝘭𝘱 𝘦𝘯𝘵𝘳𝘦𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 𝘴𝘤𝘢𝘭𝘦 𝘵𝘩𝘦𝘪𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘶𝘴𝘪𝘯𝘨 𝘱𝘳𝘰𝘷𝘦𝘯 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬𝘴 𝘢𝘯𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘱𝘭𝘢𝘯𝘯𝘪𝘯𝘨 𝘮𝘦𝘵𝘩𝘰𝘥𝘰𝘭𝘰𝘨𝘪𝘦𝘴."

Coach B: 

"𝘛𝘩𝘳𝘦𝘦 𝘺𝘦𝘢𝘳𝘴 𝘢𝘨𝘰, 𝘐 𝘸𝘢𝘴 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 80-𝘩𝘰𝘶𝘳 𝘸𝘦𝘦𝘬𝘴, 𝘣𝘢𝘳𝘦𝘭𝘺 𝘣𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘦𝘷𝘦𝘯, 𝘸𝘰𝘯𝘥𝘦𝘳𝘪𝘯𝘨 𝘪𝘧 𝘐'𝘥 𝘮𝘢𝘥𝘦 𝘢 𝘮𝘢𝘴𝘴𝘪𝘷𝘦 𝘮𝘪𝘴𝘵𝘢𝘬𝘦 𝘭𝘦𝘢𝘷𝘪𝘯𝘨 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦. 𝘛𝘩𝘦𝘯 𝘐 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘦𝘥 𝘵𝘩𝘦 𝘰𝘯𝘦 𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘥 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨..."

Guess who gets the clients?

Here's what most creators get backward:

People don't buy products.

They buy the story attached to the product.

• The breakthrough that changed everything
• The pain that started your journey
• The transformation that followed

Your offer isn't just what you're selling.

It's:

• Why you created it
• Who you were before
• Who you became after

That story—your story—is your unfair advantage.

Because anyone can copy your framework

No one can copy your journey

The more you tell your story, the more you sell.

Simple.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

I used to think marketing was "broken"

Because of the creator economy lie nobody talks about:

"Just create great content and the money will follow."

Bullsh*t.

Great content without strategy is just expensive journaling.

I learned this the hard way.

Hundreds of posts. 

Resulting in *just* hundreds of dollars....

Then I understood something that changed everything:

Marketing is like compound interest.

One single:

• Ad
• Post
• Video
• Email  
• Carousel

Won't make you a millionaire.

But if you do it every day, over a long period of time...

It will.

But here's the catch:

It has to compound toward something.

• Random posts don't compound
• Viral content doesn't compound
• Follower counts don't compound

Revenue compounds.

When every post connects to your offer
When every email moves toward a sale
When every post builds your business

That's when the magic happens.

Most creators are building sandcastles.

Beautiful. Impressive. Temporary.

What you need to build:

A revenue-generating machine.

One post
One offer
One system

Every day for 12 months.

Watch what compounds.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

I helped a  client of mine close a $72,000 enterprise deal

The: 

Offer was ready
Fulfillment was ready

Pitch deck slides? 

Almost weren't…

We spent a week in back-and-forth, revising, designing, and tweaking the deck.

But the stress was completely avoidable…

Here's the lesson that's stayed with me since:

Most coaches and creators can talk through their offer. 

They know the transformation. 
They know who they help and how.

But the moment someone asks for something formal:

A deck
A proposal
A presentation

Everything grinds to a halt…

Because thinking through your offer and presenting your offer are two completely different skills.

This is what I do now:

I sit down with a client and use Claude to run a structured interview. 

It pulls out the core message, builds the narrative arc, and frames the transformation the client delivers. 

Everything is shaped around what actually converts.

From there, Gamma takes that thinking and turns it into a polished, professional deck, without ever leaving Claude.

A deck that communicates clearly, because the design and the message were built from the same foundation.

What used to take a week of stressful back-and-forth now takes a single afternoon.

Try Gamma inside Claude → https://lnkd.in/g-xFWwfj

How to quietly make $10K/month 

(While everyone else argues about algorithms):

No viral posts
No TikTok dances
No complicated funnels

Just email.

Six emails, to be exact.

Sent to the same list every single week.

While creators are exhausting themselves trying to crack the Instagram code, I write six emails once a week during the month, and let psychology do the selling.

This sequence has generated over $150K in the last 12 months:

Email 1: Establish problem

I mirror back their exact frustration. The thing they think about at 2 AM when they can't sleep.

Email 2: Amplify consequences

I show them the compound cost of staying stuck. Not just today's pain—but where this path leads.

Email 3: Transformation story

I share how someone escaped their exact situation. Relatable starting point, clear steps, tangible results.

Email 4: Social proof

I stack evidence. Different stories, different angles, same transformation.

Email 5: Reveal offer

I present the bridge from their current reality to their desired outcome. Simple, clear, focused.

Email 6: Create urgency

I give them a reason to decide now instead of "someday." Scarcity, deadlines, price changes.

Six days of proven psychology.

This isn't about being pushy.

It's about being systematic.

People don't buy randomly.
They buy when they're ready.
And readiness follows a predictable pattern.

Problem awareness → Consequence clarity → Solution belief → Social proof → Clear offer → Decision pressure.

I just guide them through each step.

While others pray for algorithm luck, I control my income with six emails.

Email lists are assets.
Social media followers are liabilities.

One you own.
The other can disappear overnight.

Build accordingly.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

The difference between a $10K funnel and a $100K funnel?

One feels like work. The other feels like: 

• Entertainment
• Or adventure
• Or a journey

Guess which one people actually complete?

A good funnel is like a good movie:

1) The hook grabs attention
2) The exposition sets the scene
3) The plot creates & raises the stakes
4) The climax creates the turning point
5) The resolution satisfies the viewer

Most creators build funnels like instruction manuals.

"Step 1: Enter your email"
"Step 2: Watch video"
"Step 3: Book a call"

Zero story
Zero emotion
Zero reason to care

But when your funnel follows a narrative arc?

People binge it like their favorite series.

They become invested in the outcome
They can't wait to see what happens next
They start seeing themselves as the hero

Don't make your prospects think.

Give them a story to act out.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

The simplest way to $2000+ months online

(Without selling your time or sending DMs)

The Tripwire Method:

---

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

taplio

The Battle

Kuba Czubajewski

Jon Brosio

Followers

Posts

Engagements

Likes

Performance ScoreKuba Czubajewski's LinkedIn Performance

Performance ScoreJon Brosio's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kuba Czubajewski

Jon Brosio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kuba Czubajewski's LinkedIn Performance

Performance ScoreJon Brosio's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKuba Czubajewski's LinkedIn Performance