Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Your B2B content marketing should do more than just fill a feed.

It should: 

• Attract the right people to your offer
• Position you as a trusted expert
• Convert attention into pipeline

At StoryAngled, we build custom content programs that deliver:

• Inbound lead generation strategy
• A full-stack content production team
• An always-growing database of proven content systems, frameworks, and resources

We work exclusively with B2B founders and growth-minded teams.

If that’s you, shoot me a DM — I’ll get back to you personally.

Kuba Czubajewski

I really wish I had a video like this when I started in B2B content:

This B2B content strategy system took me 2 years to fully figure out. 

The video I just published on YT(https://lnkd.in/dV7dBx6H) has everything I do to help my clients:

• Land new inbound leads every week from LinkedIn and long-form content

• Build recognizable, distinct voices in their niches

• Create content that their clients reference during calls.

I also included a workbook you can download and fill out while watching to ensure you get the most out of this.

Grab it. Fill it in. And start creating content that gets you revenue.

1 system to consistent inbound for complex B2B offers | 30+ founders using it | Sharing daily content advice for busy B2B leaders

Me explaining why ‘viral’ isn’t a KPI for content:

1 content system to consistent clients for B2B services

Trying not to take it personally tho 🫠

I promised myself that I'll document more tiny wins here in 2026. So, here we go:

The first week of Jan has been hectic af, but also very rewarding:

💃 I crossed 500 subscribers on YT 

💃 One of my shorts performed well (1.6K views in 24 hours) 

💃 I got offered 3 long-term brand partnerships from companies I love

💃 I will be featured in a publication made by a MAJOR marketing tool

💃 I signed a new client for a major YouTube work

💃 I completed the recording and editing of 4 videos, giving me plenty of backlog to make the next batch even better

Guess "slow start of the year" wasn't in my cards this time.

But I'm not complaining.

How's your January going? Flex your wins in the comments and let's feel good together.

This post will probably be a little TMI but whatever, it’s important to me:

For the first time in 8 years, I’m 100% off all my anxiety meds!!!

I’ve been struggling with anxiety my whole life. 

I grew up in a very stressful environment (surrounded by neurotic actors and artists, constantly being judged, traveling a lot, no time for self care etc) 

This affected my life in ways I hadn’t expected it would.

I suffered from panic attacks, insomnia, and depression.

In my early adulthood, I didn’t know what to do with all this emotional baggage. 

I struggled. A f*cking lot.

But instead of letting this just happen to me, I took matters into my own hands:

I started therapy. I consulted mental pros to help me calm down all the demons in the meantime. 

It took a sh*tton of work and dedication to learn how to live with anxiety - and not let it dictate how I live my life.

But starting this month, I’m officially off all the meds.

Now, does it mean the anxiety disappear? Hell nah.

But I have tools now that let me observe it, understand it, and feel safe while this whole process is going on in my head.

Feels f*cking blissful, I’m not gonna lie.

Why am I telling you this?

First, because it matters to me a lot.

Second, because it’s just important to talk about the emotional side of our business journey. 

As much as we like to pretend sometimes we’re invincible - we’re still human. We suffer from things that we don’t always want to share with anyone.

If that’s you, I just wanna say - I see you. I applaud your strength. I’m here whenever you wanna talk.

K, I’m getting emotional, time to go.

$40K+ ARR with only organic content. In one of the most difficult product categories possible:

Breakcold's results speak for themselves. Good content can and will make your company grow – even when your competitors have million-dollar marketing budgets and massive brand equity.

I've been fascinated by Breakcold's content strategy for a while now:

• Strong, founder-led branding
• SEO articles that actually make sense for the reader
• Interactive content for ongoing lead generation 

And so much more. I'm honestly amazed how a handful of people can pull off this level of volume + content quality.

So, I decided to give them a massive shout-out in my latest video. 

I'm breaking down all the elements of their content strategy I could find.

These guys are VERY GOOD at what they do. If you're in the middle of building a content strategy for your B2B product, this is the example to get inspired by.

Watch the video here: https://lnkd.in/g223qdmi

Confession time: I think adding "book a call" at the end of your post here is one of the least effective CTAs possible. 

I used to end my posts with “Book a call”.

Every time.

It felt… professional.

Like the thing a “real business” is supposed to do.

And it also didn’t work.

I’d get likes.

A few “Great post!” comments.

Zero conversations with actual buyers.

Because “Book a call” is a ridiculous ask when someone just met you 12 seconds ago in a feed.

It’s high friction.

It assumes they trust you enough to give you 30 minutes of their life because… you posted a nice carousel?

Bold strategy.

Here’s what I learned:

Most CTAs fail for one simple reason.

They’re written like a favor you’re asking for.

Not a favor you’re doing for them.

So I replaced “Book a call” with a Utility CTA.

A Utility CTA is a micro-offer.

A tiny asset that helps your buyer take the next step without committing to a sales conversation.

The action is 3 seconds.

Comment a word.

Reply with a keyword.

Click one button.

The payoff is immediate:

👉 A 2-slide internal brief they can forward to their boss.

👉 A risk checklist so they don’t screw up the project.

👉 A scoping question list to prep their team.

👉 A 30-day rollout timeline.

This changes everything because it does two things at once:

It lowers friction.

And it gives you signal.

People who type one keyword aren’t “engaging”.

They’re raising their hand.

If you want examples of Utility CTAs you can steal, comment CTA and I’ll send you my shortlist.

My main prediction for B2B content in 2026 is that it'll become more human-centric than ever before.

But it's the small, scrappy startups that will lead the change.

For me, human-centric means content that feels like the person posting it just jumped off from 10 customer calls.

You can feel the authenticity, because of how specific it feels - real moments, specific solutions, and proof it actually works.

Not “thought leadership” that could be written by anyone.

The giants will still try to force-feed us AI bullsh*t. Guess they have big enough budgets to do so.

Smaller companies cannot afford to dilute their messaging and distance themselves from their customers.

Some examples of companies that are leading the charge right now:

Tella with their community-centric approach to helping their customers be consistent with video.

Breakcold with their founder-centric branding, focused on educating their prospects until they're ready to make the most out of the product

Chatbase with their employee advocacy program + timely, highly relevant social content 

Kuse with their build-in-public approach and user-generated product-led videos on socials

And many, MANY more.

I feel so excited to watch this space evolve this year. And I'll be documenting the best examples on my YT channel (link in my featured section).

If you're currently building a B2B product - what's the one thing you wish to implement in your content to make it more human-centric this year?

The moment you stop assuming what your client feels is the moment your content starts to actually work:

Let’s say you’re targeting startup founders.

The obvious assumption is:

"They fear running out of money."

"They want more revenue."

Sometimes true.

But when you dig deeper, you hear different things.

The real fear is building something nobody actually wants.

The real frustration is feeling like a fraud who’s about to be exposed.

The real goal is proof:

"I’m not just winging it."

And the real aspiration is being the founder people quote and respect.

That shift matters because it changes what you should post.

If your content keeps yelling about metrics,  but your audience is drowning in imposter syndrome, you’re talking past them.

Here’s the fastest question I’ve found to get out of assumption-land:

"Tell me about the closest time you came to quitting?"

Listen for the pattern.

If most answers sound like:

"I felt behind"

"I felt fake"

"I didn’t trust my judgment"

Then your content strategy isn’t about “growth.”

It’s about confidence and validation.

Meaning you should write about:

• What good looks like
• How to know you’re on track
• Signals your product actually has pull
• How to stop second-guessing every move
• How to explain decisions to your team and investors

Assumptions create content about funding and metrics.
Reality creates content about confidence.

10 pieces of content marketing advice that don't mean sh*t:

1. “Just be consistent”

Consistent at what? Posting into the void?

2. “You need to tell your founder story”

Cool. Your buyer still wants to know if you can fix their problem.

3. “Create thought leadership”

Translation: have opinions. But also somehow never offend anyone.

4. “We need to build awareness first”

Awareness of what? Your logo? Your vibes? Your lack of a point?

5. “Let’s make it educational”

Education without a buyer trigger is just a blog-shaped hobby.

6. “We should go viral”

Stop. Just stop. 

7. “We need more top of funnel”

If the middle and bottom are broken, you’re just pouring water into a bucket with holes.

8. “Repurpose everything”

Repurpose the right thing. Not your 900-word manifesto no one read.

9. “We need a content strategy”

If it doesn’t end in a specific utility offer, it’s a document, not a strategy.

10. “The CTA is book a call”

That’s not a CTA. That’s a leap of faith.

What should be number 11 on this list?

Next week, I'm posting a video about one of the smartest SaaS team I've ever met.

And I'm not saying that because their Growth Manager is my bestie (luv u bestie)

They're competing in a niche that's dominated by one giant. The one that even claimed a new verb to signify what their users are doing on their platform (think: googling for Google).

Yet, their tiny team is making big moves to build a product that's not only better - but also much COOLER to use.

And I'm saying that as their user for the last 3 years.

In the vid, I'll break down their content strategy, their approach to communicating the product's value (one of the best examples I know), and their strong community focus.

Can't wait to show the full thing to you.

In the meantime, you can subscribe to my channel here, not to miss it:

https://lnkd.in/dgtFGsX3

Demographics are probably the most misunderstood part of content marketing research.

Sure, it's nice to know your customers are between the ages of 35-55, they live in Oakland, and own a Subaru.

But what context does it actually give you to create effective marketing for them?

To gather actually useful demographic data, you have to dig deeper.

Here are 2 (of many) questions I use to find out demographics that actually influence how I talk to my customers and help me build trust with them faster:

For the longest time, I couldn't figure out why some B2B founders are STRUGGLIN' to generate inbound while others seem to have it all figured out.

So, I studied the best ones. Tested loads of their tactics on myself and some of my clients who were keen to try it.

And around ~2 years ago, it started clicking.

Then, I systemized it all and started applying this methodology across all my content strategies.

Almost every time, it worked.

So, in this week's video, I'm breaking it all down for you:

Watch it here: https://lnkd.in/dFGtNhw9

sorry not sorry but these "tips" about content I see here all the time are just weak.

they're surface-level and give you exactly 0 context into what ACTUALLY works in your niche, for your clients, for your specific situation.

from 5 years in this space, I can tell you, there are no 2 content strategies that look exactly the same.

so, swipe through and see what to look out for next time you see an influencer feeding you bs they learned from chatgpt:

9 "popular" content marketing tips that don't work

CRM companies' content is usually... a little (very) boring.

But not in the case of this 5-person startup:

Full video here: https://lnkd.in/g223qdmi

I've created my last YT video for every David struggling with a Goliath in their category.

They have huge budgets - you have huge hopes.

They have giant teams - you have resilience.

They have enormous brand equity - you have your smart brain and wit.

Sounds like it might not be enough, right?

Tella proves otherwise.

They, slowly but surely, are creating space for themselves in a niche that has been dominated by a giant for the last 10 years - Loom.

And the way they approach it is absolutely brilliant.

Here's a sneak peek:

(you can watch the full video here: https://lnkd.in/dep34-wb)

You’ve been told 1000 times to “just post value”. How’s that working out for you?

If you’re tired, you’re not lazy.

You’re just running a system that was never designed to pay you back.

It usually looks like this:

Post. 

Crickets.

Post again. 

More crickets.

Now the crickets have burnout.

And the worst part is the mental math you do after:

"Maybe my hook sucks."
"Maybe I’m not consistent enough."
"Maybe I need a better carousel template."
"Maybe the algorithm hates me."

No.

Most of the time, your content isn’t failing because it’s “not valuable”.

It’s failing because it has no job.

It shows up. It vibes. It leaves.

There’s no clear step between:

"I saw this"

and

"I want to talk to you"

Here’s the fix I use with founders who are done posting into the void.

Give every post one clear job using this simple path:

1. Demand Packet

One tiny story your buyer recognizes instantly.

Trigger. Job. Constraint. Outcome. Proof.

2. Utility CTA

Not book a call.

A tiny yes that takes 3 seconds.

Send a 2 slide brief.

A risk checklist.

A scoping question list.

3. Momentum Loop

Reuse the same packet across LinkedIn and email for a week.

Same message. Same CTA.

You stop starting from scratch.

If you’re burnt out, don’t post more.

Post with a job.

If you want, comment BRIEF and I’ll send you my Demand Packet template plus 6 Utility CTA examples you can steal.

If your story isn’t vivid, it isn’t memorable.

Most B2B content is technically correct. And emotionally invisible.

It’s full of phrases like:

“digital transformation”

“unlock efficiencies”

“improve visibility”

“enable better decisions”

Cool.

So what actually happened?

Because your buyer’s life doesn’t feel like “visibility”.

It feels like quarter end.

It feels like the ops team being one dashboard away from crying in the bathroom.

It feels like someone slacking:

“is this final?”

for the 9th time.

That’s why vague positioning dies.

Not because it’s wrong.

Because it’s not repeatable.

Nobody forwards “We drive transformation” to their CFO.

Nobody says “I read an insightful post about stakeholder alignment” and takes action.

People move when they recognize a scene from their own week.

Here’s the rule I use when I’m writing a story:

If it doesn’t create a picture in your head, it won’t create a reply in your inbox.

So swap this:

“We help teams modernize reporting.”

For this:

“Every month end, your team duct tapes numbers from 4 tools into one spreadsheet.

Finance doesn’t trust it.

The VP wants it by 9am.

And the person who built it is on PTO.”

That’s not “better copy”.

That’s reality.

And reality is what makes buyers stop scrolling.

If you want a quick exercise.

Take your last post and underline every abstract word.

Then rewrite each one as:

1. A moment.
2. A person.
3. A consequence.
4. A specific annoying sentence someone said.

That’s the stuff people remember.

IXL Learning

Member of the SEO content team for Rosetta Stone, editing curriculum, culture, and travel content written by language experts.

Document style guides, workflows, and procedures for internal and external processes.

Develop training for SEO techniques and professional writing to ensure writers are aligned with brand strategy and voice.

Write B2B edtech articles about Rosetta Stone features for enterprise customers.

SEO Editor

Seriously Simplified Copywriting & Content

I craft catchy copy that converts your audience to committed buyers through articles, product descriptions, emails, or landing pages.

What you'll get: SEO-optimized, high-quality, authority content to establish trust, build traffic, and convert customers.

Need more than just top-notch writing skills? I'm also a skilled content strategist who can dive into your company's content gaps, learn your employee expertise, and help focus your content energy and resources where it matters.

Copywriter | Content Strategist | Owner

The Tour Guy

Wrote and edited branded landing pages and ecommerce products and tested new product titles for increased CTR and conversions - one update yielded a 10x return in 30 days.

Led the product and copywriting team to produce engaging copy for new products, update media, and collaborated to focus on selecting products with the best chance of converting customers.

Strategized with performance marketing to improve blog conversions through powerful email marketing and ad strategies that resulted in a 7x ROI for the blog.

Continued content creation, with additional teams of writers and historians, and the editorial update of two websites with the assistance of a dedicated editor.

Senior Digital Content Manager

Hired, mentored, and collaborated with global writers and historians to meet content creation goals for traffic, conversions, SEO, and cultural mission. Drove a 389% increase in traffic within 6 months by seizing an opportunity gap and increased conversions by 200% within 12 months.

Managed content calendar and production of articles for global destinations with a focus on pillar content and niche topics at all stages of the funnel.

Developed and implemented a strategy using Google Analytics data to update hundreds of blog articles to align with brand voice, improve editorial standards, and increase trustworthiness and CTAs.

Developed style guide and formalized up-to-date brand voice guidelines for writers and editors to utilize during content creation and review in WordPress.

Tested products (tours) throughout Europe for QA, took photographs to utilize in articles and products, collected feedback from customers, reviewed the logistics of the product, and evaluated the guide's knowledge and engagement. Searched for and utilized quality stock photos as needed.

Digital Content Manager

Produced high-traffic, SEO-optimized content in areas with an opportunity gap and planned content in domestic and international cities. 

Edited articles written by global freelance writers.

Content Writer & Strategist

BobVila.com

Followed a strict house style to produce brand-specific, high-traffic, and high-converting articles on topics like home improvement, best services, and buyers guides. Adapted quickly to new projects driven by seasonal changes or trending topics. 

Worked closely with in-house editors to ensure accurate information was produced with the correct brand voice for each project. Alternated between editing existing content and writing original SEO-driven articles, both short and long form.

Updated content directly in the CMS, paying special attention to formatting requirements and other minute details that ensured a uniform brand appearance across multiple articles.

Performance Team Freelance Writer and Editor

Freelance Editing

Proofread, copyedited, and line edited books, essays, marketing documents, and websites for clients around the world using Chicago Manual of Style or AP style as needed. Managed short- and long-term deadlines with multiple clients on projects varying from 250 words to 180,000 words for published/aspiring authors, bloggers, social media influencers, and marketers.

Utilized Track Changes feature in Word and Suggestions feature in Google Docs to show grammar and punctuation corrections for clients. Experienced with G Suite, Microsoft Office, WordPress, Canva, CRM, CMS, Asana, Trello, Slack, Monday.com, handwritten proofreading marks, and many custom software.

Editor | Owner

Bullfrog Spas International

Proofread and copyedited numerous internal and external documents for sales and marketing.  Managed monthly report tracking for sales team to ensure accuracy and completion. 

Maintained calendars and organized domestic and international travel for multiple executives. Coordinated group events and retreats for executives and sales teams, including handling logistics for catering, group lodging and team activities. 

Recorded detailed minutes for hundreds of hours of meetings ranging from executive level to production quality control improvement meetings.

Assisted executives with project management, task assignments and follow-ups and prepared materials for meetings as needed. Proofread various emails and documents for C-level executives, sales team, and production teams.

Executive Assistant

Food for Health International

Managed payables for five divisions of a multi-million-dollar company, including triple-match processes, weekly check processing, GL reconciling, month end closing, filing, and researching purchase orders with multiple shipments or prepayments. Trained employees on triple-match, invoice input, check processing and filing.

Participated in new software implementation, wrote SOPs for payables processes, and determined which processes required additional consideration for software creation. Assisted the oversight of annual and recurring inventory audits to ensure accuracy. Proofread other department SOPs to ensure accuracy and clarity.

Accounts Payable Manager, Internal Auditor

Cleanwaste

Cooperated on new product development, including graphic development with third party company, and was relied on for detailed copyediting and proofreading of product packaging to ensure messaging matched the consumer's needs.

Represented company at 15+ military trade shows, established relationships with clients and vendors, and followed up to increase business sales by 30%. Negotiated over $2.1 million in sales in early 2010.

Served as point of contact for domestic and foreign military and government inquiries via phone and email, and monitored government contract for full compliance.

Military Sales and International Specialist

Insty-Prints

Assisted manager in running store processes including taking orders via phone, web and walk-in, overseeing projects from start to finish, running multiple projects at one time, prioritizing orders, handling cash and credit card transactions, and taking inventory.

Successfully managed store processes alone on several occasions. Independently proofread soft and hard copies of various documents before printing and either corrected or worked with client regarding any errors found.

Anticipated client needs to provide excellent customer service, built relationships with clients to earn their trust for accuracy and an understanding of their needs, and increased store sales by 15%.

Customer Service Representative

Content Whiz | B2C Copywriter | Epic Editor

I've tried it all from accounting to sales. But words are my one true love (more or less).

I'm an experienced content manager, editor, content writer, and copywriter. I've worked at 8-figure companies where I managed multiple product launches and campaigns that resulted in immediate revenue. I also built a 389% increase in traffic in 6 months that generated a third of total affiliate revenue within 8 months. Your biz could be next.

If you're tired of trying to put the words together to turn your customers into raving brand ambassadors, then it's time to hand over the reins to a skilled freelance copywriter and content writer. Here's what I do:

✅ Authority blog content
✅ Amazon product descriptions
✅ Landing pages that tell a story
✅ SEO-optimized content strategies
✅ Catchy product descriptions/titles
✅ Words that match your brand voice
✅ Targeted emails to boost conversions
✅ Content strategy and planning for the long game

Ecommerce / B2C copywriting and content marketing isn't a mystery when you know what your audience is looking for. I'll go deep into their pain points to get the right message tuned to their needs so you come off the hero they can't live without.

Here's a little proof: 
⭐⭐⭐⭐⭐
"It was a pleasure working with Brie. She was responsive and easy to communicate with. Plus, most importantly, she was able to translate my (not 100%-buttoned-up) requirements into cohesive copy that transformed my landing page into a professional-looking final product. I recommend Brie for any landing page copy needs you may have!" - Bethany Fiocchi Root, owner of Epic Email Marketing

⭐⭐⭐⭐⭐
"Brie was always highly organized, ensuring that every project ran smoothly and deadlines were met with ease. Her writing skills were top-notch." - Lily Berman Lopez


So, are you ready to simplify your content machine? Or get your content strategy actually working to produce revenue and leads? I'm ready to help. Set up a call with me today.

Oh, and in case you're wondering what else I do aside from reading, writing, and editing, here's a bit more about me. 

🦸 I am slightly obsessed with Wonder Woman (from Lynda Carter to Gal Gadot). 
⛰️ I adore hiking in the Rocky Mountains and national parks. 
⚡ I head bang to alternative rock and 80s glam metal.
🐕 I'll take dogs over cats all day, every day. 
🍩 And I can't resist a warm donut.

taplio

The Battle

Kuba Czubajewski

Brie Greenhalgh

Followers

Posts

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Likes

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taplio

The Battle

Kuba Czubajewski

Brie Greenhalgh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kuba Czubajewski's LinkedIn Performance

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