StoryAngled

We help B2B founders build brand stories that resonate — and turn them into content campaigns that drive results.

From positioning to execution, we develop strategic narratives and deliver creative campaigns your audience actually connects with.

Check the Featured section to book a free consultation.

AI Data Management

• Developing communication strategy for enterprise-level AI data management solutions.
• Creation, management, and optimization of the company's content
• Inbound lead generation

Marketing Strategist

HRnest

I was responsible for the strategy, execution, and optimization of HRnest's content across multiple channels:

• Blog
• Social media
• Video
• Email marketing

I built a comprehensive product education experience (HRnest Academy) to support free trial users during product adoption in their company.

I shifted HRnest's positioning and strategy to reach more customers from international markets. Guided the process of adjusting the app's language, voice, and messaging to fit the needs of international customers better.

I co-created multiple lead magnets and materials for the Sales and Customer Care department to support them during discovery calls.

Content Specialist

Acquiring Inbound Leads for B2B Founders with Personal Content Programs • Explaining Content, one Ugly Drawing at a time

Your B2B content marketing should do more than just fill a feed.

It should: 

• Attract the right people to your offer
• Position you as a trusted expert
• Convert attention into pipeline

At StoryAngled, we build custom content programs that deliver:

• Inbound lead generation strategy
• A full-stack content production team
• An always-growing database of proven content systems, frameworks, and resources

We work exclusively with B2B founders and growth-minded teams.

If that’s you, shoot me a DM — I’ll get back to you personally.

Kuba Czubajewski

6 things I’ll never tell a B2B founder to do on LinkedIn:

I help founders build their personal brands. But:

There are some “tactics” I’ll never recommend, no matter how much hype they get:

1. Post photos with their children

Your kids can’t give 100% consent to being online.

It’s weird.

It’s iffy.

You never know who’s looking at those photos, and LinkedIn isn’t the place.

2. Post contrarian takes just to farm engagement

Arguing for attention smells desperate.

People see right through it.

3. Use “proven” formats

If it’s “proven,” it’s probably tired.

Aim to post your original thoughts and processes. Originality gets remembered.

4. Chase every LinkedIn trend

If you’re always chasing, you’re never leading.

5. Share empty “hustle” stories

Nobody cares how early you get up.

They care about results.

6. Fake vulnerability for sympathy

Real leaders don’t perform.

They show up (wins, losses, all of it) no theatrics.

Any other things you see here that I should add to the list?

1 system to consistent inbound for complex B2B offers | 30+ founders using it | Sharing daily content advice for busy B2B leaders

This year forced me to flip StoryAngled upside down – sometimes by choice, sometimes by necessity:

• You’ll see me a LOT more on YouTube soon. I’m tired of chasing LinkedIn’s shifting algo. Time to invest in content that lasts longer than a trending post.

• I’m experimenting with a lighter subscription model. For founders who want  guidance, not a “done-for-you” handoff.

• My business partner and I are parting ways. No drama – just two people choosing their own paths. StoryAngled’s now a solo act.

• And yes, I’m finally building out those client case studies I always said I would. 

(Spoiler: the results are better than I expected.)

I’ve lost sleep over some of these decisions, ngl.

Some days, it’s 90% doubt, 10% stubbornness.

I have no investors. No coach whispering in my ear. 

Just me, a laptop, and a profusely stubborn refusal to quit.

But in 10 years, I want to look back and feel f*cking proud of this chapter.

Not just for the wins, but for the grit it took to keep going.

If you’re also in the middle of a big pivot, or you’ve been there before, I’d love to hear your story.

If your buyer can't use, share or apply the CTA in your content in ~60 seconds, they'll ignore it. I run my CTAs through this filter:

1. Can they use it right now?

A cheat sheet, a checklist, a 2-slide summary – something they can put to work in their next meeting.

2. Can they share it easily?

If your CTA helps them look smart in front of their team, you win.

Think: a quick summary they can forward, a KPI sheet, or a list of questions for their next call.

3. Can they apply it in under a minute?

If it takes more than 60 seconds, it’s too much friction.

Your buyer just scrolls past.

It's about giving your buyer an option as frictionless as possible.

Not because their attention spans suck - but because they don't know you or trust you yet to invest any more time into what you have to offer.

Here's a list of 48 micro-CTA examples for different B2B niches:

Every post I publish here saves €19-49 for my business.

Last week, I checked how much it costs to "boost" my LinkedIn post.

Well, it's kind of a sh!tty offer, tbh.

I mean, 4,300 impressions for €49?!

That’s €0.01–€0.05 per impression.

And that’s just for people seeing it. Not clicking, not engaging, just scrolling by.

I get the same results (for free) for most of the stuff I post.

So here’s how I “save” ~€1200/month (and get way better results):

1. I post 2–5x a week on my company page and personal profile

2. Every post is built around a clear problem my B2B buyers actually care about

3. I use the Demand Packet method:

→ Real trigger
→ Tangible outcome
→ Tiny proof artifact (mini case, checklist, or 2-slide summary)

4. I add a Utility CTA – something genuinely useful, no friction, no forms

5. I repurpose each post for my videos or website.

As a solo operator, I can't afford to pay LinkedIn big bucks for them to show me.

So, irresistible content is my way to go.

If you want to see how I do it, DM me and I’ll send you my template.

I'm building a YT channel for founders tired of B2B content theory. Here's my roadmap:

1. Breakdowns of scrappy B2B teams doing amazing content

↪ GOAL: Catch attention, borrow audience

Every day, I find here another small yet brilliant team creating effective AND creative content here.

I analyze their strategies to get inspired and push my own ideas further.

Got a giant Notion doc with notes – and I want to share it with you.

My hypothesis: this format should bring the exposure both to the brands (they deserve it) and my channel. 

2. Content strategy deep dives

↪ GOAL: Target problem-aware audiences, offer practical solutions

A lot of B2B content strategy videos on YT focus on theory too much.

I want my videos to feel like you're having a 1:1 workshop with me.

You'll get examples, exercises, and supplementary resources you can use to nail each element of a good content strategy.

3. My own case studies

↪ GOAL: Target solution-aware audiences, show – don't tell

Every week, I gather all the wins and losses from my clients' work.

So why shouldn't I turn each one into a separate video, breaking down what worked (or didn't)? 

You'll get really specific breakdowns, from many niches you might call "difficult."

4. Personal content journey

↪ GOAL: Target most aware audiences, build relationship

I share my own journey here – the tests, the lessons, the mistakes.

Here, you'll see the most of my peppy energy.

This format lets me pre-qualify clients who are looking for a creative guy, not just someone who will check boxes for them.

We're in the middle of finalizing the first two videos.

If you're curious how this plan turns out, I put the link to my channel in the first comment.

Pumped to see you there.

How I build B2B inbound flywheels for my clients:

(that attract high-ticket 6-12 leads every month):

1. Demand Packet

Instead, package your expertise as a crisp, self-contained story:

• What real-world pain triggered the search?
• What job does your buyer actually need done?
• What measurable outcome matters?

If you've got proof, show it in 2 slides or a checklist.

You don’t need NDA-breaking data.

You need a story buyers can repeat to their boss.

Example:

“Last quarter, a mid-market ops team cut reporting time by 35% with a single Power BI layer. Here’s the 2-slide brief we gave them.”

That’s a Demand Packet.

2. Utility CTA

Don’t ask for a call.

Offer a micro-win – something useful the buyer can grab right now.

• 2-slide summary
• Risk checklist
• KPI sheet
• Project scoping questions

Zero friction.

Only real prospects bite.

You look helpful, not hungry.

3. Momentum Loop

This is where most founders fall off.

They create content, but never compound it.

How to fix it:

• Pull a Demand Packet from your weekly article
• Pair it with your Utility CTA
• Publish on LinkedIn, send in your newsletter, add to your site
• Engage replies, deliver the asset, gather feedback

Each cycle builds your “library of proof.”

Each asset makes the next easier.

And you don't have to start from scratch.

PS. Which element sounds the most difficult to you right now? Comment below and I'll suggest a fix.

Zero-click behaviour is the new normal for SEO.

Users get their answers inside an AI response box before they ever click through.

That's why we started tracking AI Visibility as a core metric. It shows whether we're present when AI composes its response, long before anyone clicks.

How I explain it to stakeholders:

→ Mindshare vs traffic – A 70% visibility score means we shape 7 of 10 answers in our space, whether users click or not.

→ Platform differences – ChatGPT, Claude, and Perplexity pull from different sources and favour different formats.

Our weekly process includes 3 steps:

1/ Measure → Monitor visibility and mention position by platform and category

2/ Diagnose → When a prompt underperforms, inspect which domains get cited and how competitors are framed

3/ Improve → Convert long content into extractable blocks, add precise definitions, refresh timestamps

We have been using Writesonic to answer four questions:

• Which prompts include us vs competitors?
• Where competitors get cited and we don't?
• Which pages does AI reference most?
• How often does each platform mention us?

If you know where you stand in AI answers, you can fix the content that's costing you positioning.

I find this shift more interesting than frustrating. 

Do you?

We're currently helping a client get out of the LinkedIn algo slump. Here's what we did to triple his impressions in 2 weeks:

1. Post 5x per week

Consistency matters. The algorithm rewards you for showing up.

2. Engage with top creators in your niche for 1 hour before posting

Leave thoughtful comments to get on their radar. People on LinkedIn are cool and they reciprocate fast.

3. Reply to EVERY comment under your posts

No lazy “thanks.” Real conversations boost your visibility.

4. Second engagement round – 30 more mins on your feed

2 hours after the post goes live, double down. Engage with new faces and support your circle.

5. Send 10 connection requests daily

Target active creators and true pros in your space.

The results are quite decent:

⬆️ +322% impressions

⬆️ +449% people reached

All in a complicated, B2B tech space.

PS. If you're looking for LinkedIn help, click "Book an appointment" below my profile name.

One of my clients recently returned to work with us on his YT. What he said on our first call:

"You're not just creating great stuff, but you're also a great communicator"

That hit me in the feeelzzz...

Look, just like any other content agency, I'm obsessed over deliverables.

I want the work to be top-notch + delivered on time – that's table stakes.

But from Day 1 of StoryAngled, I was also obsessed with giving my clients clarity.

• Translating your expertise into plain English (not jargon soup)

• Asking sharp questions until your real differentiator shows up

• Never “ghosting” – always keeping you in the loop

• Challenging your assumptions when something won’t work

My clients are mostly tired of yet another vendor pushing PDFs over the fence.

They want a partner who listens, gets their world, and closes the loop every step of the way.

Want to see what “content + clarity” feels like?

DM me and I’ll show you how we work – no pitch, just a peek behind the scenes.

PSA: LinkedIn doesn’t need another “innovative” framework that nobody actually uses.

Recently, I noticed a weird trend among content creators.

While they're writing their posts with AI (nothing wrong with that), they let the bot slap a fancy name on a problem they barely understand (everything wrong with that).

Example:

"Data Frankenstein Effect"
"Pipeline Paradox"
"Conversion Chasm"

Sounds cool, right?

But none of these terms actually mean anything in the real world. 

They’re just empty calories for your feed.

And what happens when somebody asks:

“Hey, I’ve never heard of the Pipeline Paradox. How does it show up in your work?”

Now you’re on the spot. 

You either scramble to make something up, or you ghost the thread. 

Both make you look clueless.

Why does this keep happening?

Because AI’s great at stringing together buzzwords. 

It’s easy to let it do the heavy lifting. 

But when you publish jargon you don’t use in real life, you’re burning trust.

I talked about it more in Audrey Chia's podcast that went live this week – and offered a few solutions to this problem (I'm not just bitchin')

You can listen to the whole thing here: https://lnkd.in/dKM4-UUQ

Building Brands That Convert | Copywriting + AI + Content Strategy | Founder of Close with Copy | Your Growth Partner 💛

My friend Lee Densmer recently published her book about B2B Content – and I'm OBSESSED!!

Lee is one of my favorite creators out here. Her expertise shines through every post. 

And not because she's using fancy words or flexes bloated numbers. 

But because she brings simplicity and logic to the world so overcomplicated by many "experts."

If you're looking for a guide to build your B2B content program, this book is exactly what you need.

I also had the honor to provide 2 quotes for the book – one about AI + Human content systems and the other about gated content.

Got a lil' emotional seeing my name in a REAL FREAKING BOOK.

Thank you, Lee, for being so awesome!

3 micro-triggers that make B2B buyers actually reply to your content (tested on 2000+ posts this year):

1/ Use their own complaints - word for word

Don’t guess. Steal the exact line your buyers grumble about to their team.

Example: “We’re drowning in broken dashboards every Monday morning.”

Our client posted this and got 5 DMs from ops leaders - 2 booked calls.

2/ Show proof, don’t just promise

Nobody cares about “great results.” They want to see it.

Drop a real before/after screenshot or a no-BS checklist.

We posted a 2-slide “bottleneck fix” for a client - one prospect sent it straight to his COO.

3/ Tell people who should scroll away

Stop trying to please everyone. Say who your solution isn’t for.

Example: “If you don’t have reporting chaos, keep scrolling.”

Every time, the right people lean in and reply – the rest self-select out.

Want to know which trigger fits your market right now?

DM me or drop a comment, I’ll give you my honest answer.

IXL Learning

Member of the SEO content team for Rosetta Stone, editing curriculum, culture, and travel content written by language experts.

Document style guides, workflows, and procedures for internal and external processes.

Develop training for SEO techniques and professional writing to ensure writers are aligned with brand strategy and voice.

Write B2B edtech articles about Rosetta Stone features for enterprise customers.

SEO Editor

Seriously Simplified Copywriting & Content

I craft catchy copy that converts your audience to committed buyers through articles, product descriptions, emails, or landing pages.

What you'll get: SEO-optimized, high-quality, authority content to establish trust, build traffic, and convert customers.

Need more than just top-notch writing skills? I'm also a skilled content strategist who can dive into your company's content gaps, learn your employee expertise, and help focus your content energy and resources where it matters.

Copywriter | Content Strategist | Owner

The Tour Guy

Wrote and edited branded landing pages and ecommerce products and tested new product titles for increased CTR and conversions - one update yielded a 10x return in 30 days.

Led the product and copywriting team to produce engaging copy for new products, update media, and collaborated to focus on selecting products with the best chance of converting customers.

Strategized with performance marketing to improve blog conversions through powerful email marketing and ad strategies that resulted in a 7x ROI for the blog.

Continued content creation, with additional teams of writers and historians, and the editorial update of two websites with the assistance of a dedicated editor.

Senior Digital Content Manager

Hired, mentored, and collaborated with global writers and historians to meet content creation goals for traffic, conversions, SEO, and cultural mission. Drove a 389% increase in traffic within 6 months by seizing an opportunity gap and increased conversions by 200% within 12 months.

Managed content calendar and production of articles for global destinations with a focus on pillar content and niche topics at all stages of the funnel.

Developed and implemented a strategy using Google Analytics data to update hundreds of blog articles to align with brand voice, improve editorial standards, and increase trustworthiness and CTAs.

Developed style guide and formalized up-to-date brand voice guidelines for writers and editors to utilize during content creation and review in WordPress.

Tested products (tours) throughout Europe for QA, took photographs to utilize in articles and products, collected feedback from customers, reviewed the logistics of the product, and evaluated the guide's knowledge and engagement. Searched for and utilized quality stock photos as needed.

Digital Content Manager

Produced high-traffic, SEO-optimized content in areas with an opportunity gap and planned content in domestic and international cities. 

Edited articles written by global freelance writers.

Content Writer & Strategist

BobVila.com

Followed a strict house style to produce brand-specific, high-traffic, and high-converting articles on topics like home improvement, best services, and buyers guides. Adapted quickly to new projects driven by seasonal changes or trending topics. 

Worked closely with in-house editors to ensure accurate information was produced with the correct brand voice for each project. Alternated between editing existing content and writing original SEO-driven articles, both short and long form.

Updated content directly in the CMS, paying special attention to formatting requirements and other minute details that ensured a uniform brand appearance across multiple articles.

Performance Team Freelance Writer and Editor

Freelance Editing

Proofread, copyedited, and line edited books, essays, marketing documents, and websites for clients around the world using Chicago Manual of Style or AP style as needed. Managed short- and long-term deadlines with multiple clients on projects varying from 250 words to 180,000 words for published/aspiring authors, bloggers, social media influencers, and marketers.

Utilized Track Changes feature in Word and Suggestions feature in Google Docs to show grammar and punctuation corrections for clients. Experienced with G Suite, Microsoft Office, WordPress, Canva, CRM, CMS, Asana, Trello, Slack, Monday.com, handwritten proofreading marks, and many custom software.

Editor | Owner

Bullfrog Spas International

Proofread and copyedited numerous internal and external documents for sales and marketing.  Managed monthly report tracking for sales team to ensure accuracy and completion. 

Maintained calendars and organized domestic and international travel for multiple executives. Coordinated group events and retreats for executives and sales teams, including handling logistics for catering, group lodging and team activities. 

Recorded detailed minutes for hundreds of hours of meetings ranging from executive level to production quality control improvement meetings.

Assisted executives with project management, task assignments and follow-ups and prepared materials for meetings as needed. Proofread various emails and documents for C-level executives, sales team, and production teams.

Executive Assistant

Food for Health International

Managed payables for five divisions of a multi-million-dollar company, including triple-match processes, weekly check processing, GL reconciling, month end closing, filing, and researching purchase orders with multiple shipments or prepayments. Trained employees on triple-match, invoice input, check processing and filing.

Participated in new software implementation, wrote SOPs for payables processes, and determined which processes required additional consideration for software creation. Assisted the oversight of annual and recurring inventory audits to ensure accuracy. Proofread other department SOPs to ensure accuracy and clarity.

Accounts Payable Manager, Internal Auditor

Cleanwaste

Cooperated on new product development, including graphic development with third party company, and was relied on for detailed copyediting and proofreading of product packaging to ensure messaging matched the consumer's needs.

Represented company at 15+ military trade shows, established relationships with clients and vendors, and followed up to increase business sales by 30%. Negotiated over $2.1 million in sales in early 2010.

Served as point of contact for domestic and foreign military and government inquiries via phone and email, and monitored government contract for full compliance.

Military Sales and International Specialist

Insty-Prints

Assisted manager in running store processes including taking orders via phone, web and walk-in, overseeing projects from start to finish, running multiple projects at one time, prioritizing orders, handling cash and credit card transactions, and taking inventory.

Successfully managed store processes alone on several occasions. Independently proofread soft and hard copies of various documents before printing and either corrected or worked with client regarding any errors found.

Anticipated client needs to provide excellent customer service, built relationships with clients to earn their trust for accuracy and an understanding of their needs, and increased store sales by 15%.

Customer Service Representative

Content Whiz | B2C Copywriter | Epic Editor

I've tried it all from accounting to sales. But words are my one true love (more or less).

I'm an experienced content manager, editor, content writer, and copywriter. I've worked at 8-figure companies where I managed multiple product launches and campaigns that resulted in immediate revenue. I also built a 389% increase in traffic in 6 months that generated a third of total affiliate revenue within 8 months. Your biz could be next.

If you're tired of trying to put the words together to turn your customers into raving brand ambassadors, then it's time to hand over the reins to a skilled freelance copywriter and content writer. Here's what I do:

✅ Authority blog content
✅ Amazon product descriptions
✅ Landing pages that tell a story
✅ SEO-optimized content strategies
✅ Catchy product descriptions/titles
✅ Words that match your brand voice
✅ Targeted emails to boost conversions
✅ Content strategy and planning for the long game

Ecommerce / B2C copywriting and content marketing isn't a mystery when you know what your audience is looking for. I'll go deep into their pain points to get the right message tuned to their needs so you come off the hero they can't live without.

Here's a little proof: 
⭐⭐⭐⭐⭐
"It was a pleasure working with Brie. She was responsive and easy to communicate with. Plus, most importantly, she was able to translate my (not 100%-buttoned-up) requirements into cohesive copy that transformed my landing page into a professional-looking final product. I recommend Brie for any landing page copy needs you may have!" - Bethany Fiocchi Root, owner of Epic Email Marketing

⭐⭐⭐⭐⭐
"Brie was always highly organized, ensuring that every project ran smoothly and deadlines were met with ease. Her writing skills were top-notch." - Lily Berman Lopez


So, are you ready to simplify your content machine? Or get your content strategy actually working to produce revenue and leads? I'm ready to help. Set up a call with me today.

Oh, and in case you're wondering what else I do aside from reading, writing, and editing, here's a bit more about me. 

🦸 I am slightly obsessed with Wonder Woman (from Lynda Carter to Gal Gadot). 
⛰️ I adore hiking in the Rocky Mountains and national parks. 
⚡ I head bang to alternative rock and 80s glam metal.
🐕 I'll take dogs over cats all day, every day. 
🍩 And I can't resist a warm donut.

taplio

The Battle

Kuba Czubajewski

Brie Greenhalgh

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The Battle

Kuba Czubajewski

Brie Greenhalgh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kuba Czubajewski's LinkedIn Performance

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