Marketing Director and leader with 4+ years of experience helping B2B brands scale through organic content, digital marketing strategies, and full-funnel implementation.

A few examples of my work and results include:

↳ Ghostwrite LinkedIn thought leadership and long-form content for B2B CEOs and executives, generating a combined 2M+ in organic impressions and an average of 8+ inbound leads per month

↳ Build email and SMS campaigns that have driven $1M+ in client revenue across weekly newsletters, product launches, nurture sequences, and automated flows

↳ Built scalable AI-powered content and sales systems that helped double agency revenue from $50K to $100K+ MRR in under 6 months

↳ Publish newsletters, blog content, and interviews spotlighting stories from a range of industries,  including B2B SaaS, sustainability, and technology

I'm always eager to connect with others working in these industries or teams needing help in these areas. If that's you, shoot me a DM or reach out to my email at connor@connorflynn.co. I'd love to chat!

Connor Flynn

One of the unintentional consequences of AI is that somewhere along the way, actual good writing has become synonymous with fake writing, or a “telltale sign” that you’re using AI. Which, in my opinion, is complete BS.

Sure, maybe there’s such a thing as being “too polished” or too formal in your writing. I hate soulless corporate and academic writing just as much as the next person. 

But God forbid I like a little white space in my content to make it more readable for you, the reader. God forbid I like to use bullet points here and there to break my ideas apart. And don’t even get me started on the apparent *crime* it is to use a single em dash in your content (beep boop beep boop!).

The funniest part is, two years ago, no one would bat an eye if you had any one of these things in your content. But flash forward to today, someone reads an em dash or a “not X, but Y” sentence in your content, and it’s like you’ve committed a crime against humanity.

Idk, maybe it’s just me. But can we please go back to the time when good writing meant sharing actual good ideas and perspectives, whether “too polished” or not?

Unlike what most people will have you think, your ideas need and deserve to be shared, even if the medium feels “too polished” or “too AI-ey.” 

Don’t let the opinions of others hold you back from sharing what needs to be shared.

-

Okay, rant over.

What’s your take on this? You think a piece of content that feels “too polished” has any less value than something that feels more raw and authentic? Seems like it these days. But I’m actually really curious to hear what you think.

Marketing Director @ Atticus | Building founder-led brands with content marketing that drives presence and pipeline | $1M+ generated for clients from organic content

Back in 2021, I sent a DM to this guy right here, asking if he needed any marketing help for his clothing brand. 4 years and $1,000,000+ in email revenue later, we finally met up in Boston the other week.

I’ll be the first to admit, it’s a bit surreal (in the best way possible).

Because after spending countless hours on Zoom calls with one another, sending Slack messages back and forth every week, and trying to coordinate things async for so long, one lunch in person makes up for all of that.

You see, when Jack Tarca and I first started working together all those years ago, I had no idea what I was doing. I was just a clueless college kid trying to make a name for myself as I kicked off this whole "business journey/content/marketing" thing.

I opened my laptop in my college apartment and sent 30 Instagram DMs to clothing brand owners (which, in hindsight, is nothing when it comes to cold outreach lol).

I didn’t get a single reply… except from Jack.

Still early in his own business journey at the time, he was willing to take a chance on me, a kid with no marketing experience, claiming he could help out with marketing. Go figure.

First, it was simple email automations. Then SMS and sales campaigns. Next thing you know, four years later, I just sent out the 116th edition of our weekly Find The Good Friday newsletter.

Reason I'm sharing all this with you is because that one yes, that willingness to take a chance on a kid like me, is the reason I am where I am today. 

If it weren’t for Jack, I wouldn’t be the Marketing Director at a content marketing agency today. In fact, I probably never would have stepped into this whole content + marketing + writing + LinkedIn space in the first place.

Grateful for you, Jack.

Here’s to you, long-term partnerships (and friendships), continued business success, and another 4+ years of finding the good together.

-

P.S. Check out Find The Good — one of the coolest brands out there and guaranteed good vibes.

Over the past few months, I've had the chance to talk to Josh Cons and get a first-hand look at what he's building over at Orbit. So when he invited me to become a founding member, it was a no-brainer.

You see, writers are in a weird spot right now:

Writers are severely underserved.

With AI flooding the market, a lot of teams think they can simply rely on tools alone to create content. They're cutting writing budgets, replacing writers with software, and treating content like a commodity that can be automated.

It’s left a lot of us in this strange "in between."

But the reality is, content isn’t going anywhere. And *good* writers are more in demand than ever before.

Sure, AI can generate words. But it can't think strategically. It can't understand nuance or tell stories that actually resonate with people.

That's where actual human writers come in, and it’s the gap Orbit is filling.

Truth is, it's the community I wish had existed when I was starting my writing journey several years ago:

- Daily content job opportunities
- Office hours with hiring managers
- A community of writers all in the same boat
- Resources and training to improve your skills
- Scholarships for writers who are facing layoffs
- White-glove introductions to hiring content teams

If you’re a writer or anyone in the content space right now, trust me when I say the Orbit community is about to become your new best friend.

Shout out to Josh and Yathin N. for building such a killer community.

If you’re a writer looking to build your network in the space and level up your craft, I’ll drop the link to join in the comments below.

Looking forward to connecting with you inside.

I turned 26 yesterday. Every birthday, one of my favorite things to do is reflect on all the highs and lows of the previous year. 3 of the biggest takeaways (life and business) anyone can learn from my whirlwind of a year:

(1) You can only connect the dots looking backward

If I'm being completely honest, there were so many times throughout the past year where it felt like things would never work out. Where I would stare up at the ceiling in the middle of the night and ask God what He had ahead for me because it was impossible to see the next step.

There were so many seemingly “random” occurrences that made no sense in the moment. But then, looking back a year later, it all made sense.

Even if it doesn’t make sense right now, all those “random” moments mean something. They were data points that were all part of the bigger picture. But you can only see the full picture when you pause and look back at what they added up to.

You can only connect the dots looking backward.

(2) Volume > everything else

I was talking to a friend a few weeks ago who was struggling to get leads for his business. He was mostly relying on referrals and the little content he was posting.

I told him that (this is a great reminder for me too) if he had the insane amount of volume Hormozi, he would need struggle to generate leads or get clients ever again.

I heard a podcast with Hormozi where he said he spends 25 hours a week on content, publishing something like 250+ pieces of content across all channels every week. Sure, he’s got a great product. But he wouldn’t be nearly as successful as he is today if he didn’t focus on volume from day one.

Of course, never sacrifice quality for quantity. But no matter what you’re trying to accomplish, you’ll always need way more volume than you think.

Doing just a little bit more than everyone else doesn’t feel like it makes a difference in the moment. But over an extended period of time, it's the only way to beat your competition.

(3) Fall in love with the process

This one’s cliché as hell, but it couldn’t be more true. A while back, one of the greatest tennis players ever, Novak Djokovic, was asked how he’s continued to play at such a high level throughout his career. His answer was simple:

“I just love hitting a tennis ball.”

Yes, he’s talented and works harder than anyone else. But when it comes down to it, the only real difference between him and any other player is that he just loves the process more than anyone. He just loves hitting the tennis ball.

Same thing applies to any area of life. The more you can detach from the outcome and genuinely just focus on putting in the reps every day (hitting the tennis ball), the longer you’ll stay in the game, and the more success you’ll have in the long run.

-

Obviously, these only scratch the surface. But these are the lessons I've found myself consistently coming back to over the past 12 months.

Here's to making 26 the best one yet. 🥂

If I were tasked with building a LinkedIn growth engine for a B2B SaaS exec team in 2026, here’s the exact playbook I’d follow:

1. Connect with 150 ICP-fit prospects each week:

Target decision-makers at companies that fit your ICP, people in adjacent roles who influence buying decisions, and industry peers who can amplify your content.

This brings your ICP into your “sphere of influence” so you can nurture them further with your content.

2. Comment on 5-10 accounts daily in your space:

Build a list of 10-15 other accounts in your space. This could be your ICP, industry leaders, or companies you want to work with. Then, leave thoughtful comments that add to the conversation that’s already happening.

The LinkedIn algorithm rewards comments almost as much as standalone content, so having an engagement strategy like this is a great way to build distribution and nurture relationships before you ever send a DM.

3. Post 3-5 times per week:

Here’s the simplest content cadence I recommend if you don’t know where to start:

- 1/3 thought leadership (case studies, playbooks, how-to)
- 1/3 POV content (industry observations and trends, contrarian takes)
- 1/3 building content (what you’re building, lessons learned, personal stories)

This positions you as both an expert in your field and an actual person who’s worth following. 

4. Scrape and target intent signals:

Profile viewers, followers/connections, and post engagers are all intent signals most people ignore. But you shouldn’t. Because it’s the highest level of intent on this platform.

Track it all, look for patterns, prioritize ICP-fit prospects, then reach out and start a conversation with them.

5. Set up targeted outreach campaigns:

Use the intent data you just scraped to build highly targeted lead lists. Then combine those “warm” prospects with colder campaigns targeting your ICP:

- Build lead lists using Sales Nav or Ocean.io
- HeyReach.io or lemlist for LinkedIn outreach
- Instantly.ai or lemlist for email outreach

The reality is, most B2B teams treat LinkedIn like nothing but a megaphone. They post content (or worse, *don’t* post and simply lurk), and hope prospects come to them.

But the execs who will win in 2026 and beyond are combining inbound *and* outbound into one engine.

This is the B2B playbook to follow if you want to crush LinkedIn this year as a founder or exec. 

- 

I created a full playbook breaking this down into more detail. It’s got everything from how to optimize your LI profile to content frameworks and templates. 

Let me know in the comments below or DM me if you want it, and I’ll send it over to you.

I do content interviews every week with clients and always walk away with so many interesting insights. The other day, I asked one of our clients what he’s prioritizing this year, and I think anyone can learn from his answer:

“I’m really bullish on scaling the unscalable things.”

Reason I found it so interesting is that most people think scaling means having all these fancy systems, automations, and putting out an insane amount of volume.

And sure, that's part of it. But there's something to be said about doing the opposite — focusing on the things that require more time, attention, and an actual human touch. It might not lead to what we often think of as an “immediate ROI,” but over a long enough period of time, it outperforms everything else.

I recently watched a YouTube video where this CEO said that every once in a while (maybe once a year, I can’t remember), he flies all his top clients out for a weekend golf trip.

Now, a lot of people would think that's crazy. It's expensive, time-consuming, doesn't scale, whatever you want to say.

But for him? It's the highest ROI activity he does all year. It builds trust. It builds real relationships off a screen and turns clients into long-term partners who refer him business and stick around for years.

You can't automate that type of stuff.

The irony is, it’s usually the unscalable things that scale in the long run.

Because the unscalable is what separates you from everyone else who's optimizing for efficiency at the expense of connection.

So my reminder for this year (and maybe a reminder for you, too) is to do more of the unscalable things.

That's how you actually build something that lasts in the long run.

-

What's one unscalable thing you want to focus more on this year? Drop it in the comments below.

Holistic email marketing for 6 & 7 fig e-com brands | CEO at GrowthTrigger

Are you a telehealth brand struggling with:

- High and rising customer acquisition costs.
- Low retention rates and declining lifetime value.
- Disconnected patient communication and retention workflows.
- Manual campaign management that drains internal resources.
- Lack of an in-depth retention marketing strategy or automation expertise.

You’ve come to the right place.

We help digital health brands scale profitably through automated, data-driven email & sms systems.

We’re NOT an email marketing agency. We’re your full-stack telehealth retention partner, combining deep technical execution with a performance-first mindset.

The Problem with Most Marketing Agencies

- Don't understand the unique nature or compliance requirements of telehealth.
- Try to apply traditional DTC/Ecom strategies to a telehealth context.
- Focus on front-loaded sales and short-term metrics instead of long-term retention.
- Rely on generic campaign calendars without data or lifecycle insights.
- Deliver “pretty” emails instead of conversion-optimized, personalized journeys.
- Require constant input and hand-holding from your team.

→ At best, leads to boosted attribution numbers on your email dashboard
→ Fails to have a real impact on business growth & profitability


The GrowthTrigger Difference

We guarantee measurable results that go beyond vanity metrics, building automated retention systems that truly move the needle for your business.

Our strategies focus on more than just revenue. We:

- Leverage 0-party data to personalize communication across every customer lifecycle stage.
- Capture more UGC to enhance your omnichannel experience.
- Automate customer support for improved loyalty and efficiency.
- Integrate education and compliance content to improve adherence and patient satisfaction.
- Drive retention with empowering onboarding sequences.
- Enable founders and clinical teams to focus on care delivery, not campaign execution.

→ The Result: Real, Business-Wide Impact

- Lower acquisition costs and higher marketing efficiency.
- Stronger patient retention and lifetime value.
- 25–50% increase in email-driven revenue within 30–90 days.
- Hands-free, automated retention systems running 24/7.
- Ultimately, a more scalable and profitable telehealth business.

Ready to grow profitably through automated retention systems?

We’re here to help.

- - - - -

Want a free consultation?

👉 Book a call from: https://calendly.com/verneri-growthtrigger/audit
👉 Visit our website: https://growthtrigger.xyz/

Or contact me via:

📧 Email: verneri@growthtrigger.xyz
💬 LinkedIn DMs

Verneri Brander

I used to think networking was stupid.
 
I saw it as purely transactional -
people meeting each other for the sole purpose of getting something from the other person.
 
That mindset stuck with me for a long time.
 
Then I moved to Barcelona.
When I arrived, I knew two people.
 
In 2025, I started going to a few business and networking events.
 
Not because I had some grand strategy -
mostly just to meet people and get out of my comfort zone.
 
Without those events, settling in would’ve been way harder.
 
Making friends.
Finding my people.
Building any kind of social life from scratch.
 
Fast forward to now.
A big part of my social circle consists of people I met at those events.
 
Founders. Operators. Builders.
People with similar mindsets, ambitions, and lifestyles.
 
Spending time together is genuinely fun.
And genuinely inspiring.
 
And today, I finally see it.
 
Networking doesn’t have to be that inauthentic, exploitative thing you imagine when you hear the word.
 
It can simply be about putting yourself in rooms with people you respect -
and seeing what happens when real relationships form.
 
Sometimes that leads to friendships.
Sometimes to business.
Sometimes to nothing at all.
 
And that’s okay.
 
As my business keeps evolving, so does my role.
 
2026 will likely mean more travel.
 
More time in places like Dubai, the US, and other hubs where the concentration of ambitious people in my niche is much higher.
 
Not to “network” in the traditional sense -
but to stay close to the kind of people and environments that raise your standards without saying a word.
 
Funny how something I once dismissed is now becoming a bigger and bigger part of the journey.
 
What do you think about networking? 💬

The Only Email & SMS Marketing Partner for Telehealth Companies | #1 Klaviyo & Customer.io Partner from Finland | CEO at GrowthTrigger

Every international email & sms marketing agency is going after the same crown.
 
They all focus on serving: 
- DTC brands
- Shopify brands
- Brands using Klaviyo
- Brands selling 6-8 figures
- English-speaking businesses
 
This market is already a red ocean, and the competition will only get bloodier.
 
Right now, these agencies are fighting against:
- A handful of high-level, established agencies
- Hundreds of ”email bros” dragging down the reputation of the whole business model
- Up-and-coming AI tools that will start replacing agencies in a lot of the repeatable, mechanical work.
 
Now, my point is not to say this isn’t a good market.
 
But to win in a red ocean, you need to outwork, outsmart, or outbid everyone.
 
And in the past 1.5 years, we decided to take a different approach at GrowthTrigger:
 
→ We searched and found the blue ocean where demand is higher than supply
→ We built a unique skillset and expertise in serving that hyper-specific niche
→ We repeated that in both the international and Finnish-speaking markets.
 
This has turned out to be the best decision we’ve ever made for the business.
 
In just about 1.5 years, we’ve become the best and the only email & sms marketing specialist for telehealth businesses in the US.
↪ Serving this market requires a level of understanding about compliance, telehealth funnel, and custom backend that takes 1000s of hours to garner
↪ After building this expertise, we have literally no competition that would be able to match our level of service
 
Meanwhile in the Finnish-speaking market, Olli Aaltonen has led the team in becoming the most trusted and reputable provider of lifecycle marketing for brands ranging from DTC brands to SaaS and service businesses & more.
↪ In Finland, simply our lifecycle marketing focus and expertise is unbeatable by anyone in the country.
 
Today, we still serve the traditional DTC brands just like we used to, but finding our unique advantages has completely changed the game, and is bringing +80% of our total revenue these days.
 
So if you’re...
1. A telehealth brand
2. A Finnish business looking for lifecycle marketing
... I can guarantee our expertise is unmatched.
 
📲 DM me or Olli Aaltonen and let’s chat!

No alternative text description for this image

How We Helped a Telehealth Brand Gain an Extra $205K in Sales in 15 Days

Find the video walkthrough of the whole strategy in the pinned comments 💬

Extra $205K in Sales in 15 Days for a Telehealth Brand

Your order confirmation email is wasted real estate.

It has 80–90% open rates on AVG.

And still... most order confirmation emails are just:

“Thanks for your order” + Logo + Receipt.

If you’re running a telehealth brand, here’s how to turn that first email into a high-retention touchpoint:

→  𝐀𝐝𝐝 𝐭𝐫𝐞𝐚𝐭𝐦𝐞𝐧𝐭-𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜 𝐠𝐮𝐢𝐝𝐚𝐧𝐜𝐞
Give clear next steps based on what they just purchased.
Why? To reduce post-purchase anxiety and cut support tickets.

→ 𝐈𝐧𝐜𝐥𝐮𝐝𝐞 𝐚 𝐂𝐓𝐀 𝐭𝐨 𝐬𝐮𝐩𝐩𝐨𝐫𝐭, 𝐨𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐯𝐢𝐝𝐞𝐨𝐬, 𝐨𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐚𝐜𝐜𝐞𝐬𝐬
Reinforce that they’re not alone in this journey.
Why? You’ll earn trust and cut churn, straight from the get go.

→ 𝐒𝐭𝐚𝐫𝐭 𝐚 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧
Ask a question. Invite replies.
Why? Build relationships & prime inbox engagement for future emails.

That one simple order confirmation email?
It’s your highest visibility real estate.
Don’t waste it.

90% of brands put their email CTAs in this one spot because it "looks good." 

But on mobile, it's literally unreachable. 

Here's the placement mistake costing you clicks:

Some years give you numbers.
Others give you answers.

I’ve had both.

And here’s one thing I keep learning:
Nothing is good or bad by default.
Nothing is a failure or a win in isolation.

It’s just... data.

It’s what you decide to do with it that defines the story.

You can call the last 12 months a loss.
Or you can call it a live-fire test of what doesn’t work...
so you're one iteration closer to the thing that will.

Because the truth is:

→ A year “wasted” on the wrong biz might be the only reason you recognize the right one.
→ A failed launch might give you the clarity that years of theory never could.
→ And the thing that broke you might be the thing that builds the next version of you.

Perspective is the real leverage.

You can’t always control what happens.
But you can always choose what it means.

And that choice?
That’s the difference between quitting at chapter two…
or writing a story worth telling.

Most telehealth emails are still stuck in “generic + boring” mode.

But they don’t have to be.

Even a basic product showcase becomes 10x more engaging when you match the season, moment, or mindset your audience is in.

In these two recent campaigns, we:
 → Used generative AI to make the design timely
 → Aligned copy with cold season + post-holiday reset mindset
 → Turned boring emails into something people actually want to engage with

Same product.
Way better delivery.

Stop sending emails that look like everyone else's.

Most ecom brands kill their email conversions with this one design element. 

They think they're being helpful by adding it at the top. But it's tanking click rates by 20-50%. 

Here's the counterintuitive fix:

There's a psychology trick hiding in every product photo you use. 

Most brands never think about it. The ones who do see instant click rate improvements.

Here's the detail making or breaking your conversions:

If your telehealth brand only captures emails and phone numbers after someone starts your health questionnaire...
You're leaving tens or hundreds of thousands in revenue on the table, every month.

Here’s why:
→ The questionnaire takes minutes to complete.
→ It filters in only the 𝐡𝐨𝐭𝐭𝐞𝐬𝐭, most sales-ready traffic.
→ Everyone else? They bounce. And you never see them again.

Which is wild when you think about it - because you paid to get them there.

Most of them 𝐚𝐫𝐞𝐧’𝐭 𝐫𝐞𝐚𝐝𝐲 to fill out a multi-step form on the first visit.

But they might be ready to:
→ See how it works
→ Hear from a real patient
→ Learn more about the results
→ Get a limited-time offer or incentive

All you need is a low-friction, high-converting email & SMS popup.

Not some generic “10% off” banner.

But something designed to:
✅ Speak to the core desire (weight loss, longevity, better hair/skin...)
✅ Offer real value or insight
✅ Give you a second chance to build trust and retarget

That’s how you grow a 𝐦𝐚𝐬𝐬𝐢𝐯𝐞 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 of warm, owned leads - instead of paying $X per click just to lose them forever.

And when done right?

We’ve seen this one change add 6 figures in monthly revenue by turning cold traffic into high-intent flows that nurture, educate, and convert.

Stop chasing only the 1% ready to convert today.
Start capturing the 99% who just need a bit more time.

The Only Email & SMS Marketing Partner for Telehealth Companies | #1 Klaviyo & Customer.io Partner | CEO at GrowthTrigger

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