Founder at Cbetter | Curator & Consultant - Festival & Event IP's | LinkedIn Personal Branding Strategist

I'm Anuj, founder of Cbetter & For Purpose, Festival Curator at Shoonya Festival, and a passionate advocate for personal branding. While I've dipped my toes in a myriad of ventures, my core roles have always revolved around branding, marketing strategy, and community building.

My entrepreneurial journey, initiated in 2010 with a book publishing house, has been one filled with remarkable experiences and noteworthy milestones. The diverse nature of my involvement may leave some wondering about my focus, but at the heart of it all, my love for branding and community building has remained constant.

Over the years, I've been part of a wide array of initiatives, including The Young Innovators Forum, LinkYou, and Entripreneur. Each of these has enriched me, broadening my perspective and continually fuelling my passion.

Cbetter, a creative agency headquartered in Jaipur, sprouted from this passion in 2016. From local to international clients, we've worked with over 200 companies, crafting narratives and building brands. Alongside this journey, we found a unique outlet for our creative energies - the Shoonya Festival. Five heartening editions in, it remains a cherished venture.

Parallel to Cbetter, I ventured into forming a community of digital marketing enthusiasts, Digital Asia, and orchestrated the Digital Asia Summit, marking it as Asia's largest virtual digital marketing conference, featuring industry stalwarts like Sandy Carter, Rand Fishkin, Perry Marshall, Barry Schwartz, among others.

Recognizing the powerful narratives of impact-driven organizations, I also founded For Purpose, a creative agency exclusively designed to amplify these stories that matter.

In between these diverse ventures, I love finding time to immerse myself in the rich culture and charm of Jaipur, my hometown and a World Heritage City. An avid host, I relish introducing visitors to the city's unique allure. So, if you're planning a visit to Jaipur, I'd be delighted to guide you!

I'm fascinated by the extraordinary work founders and creative individuals are doing, and I adore striking up insightful conversations with them. How about a chat over coffee, or a virtual meet? I'm just a Calendly click away.

Now that you've got a glimpse into my journey, I'm eager to hear about yours. And how I can weave myself into your epic tale. I'm excited to discover!

Anuj Agrawal

Celebal Technologies

Strategic Talent & Technology Enablement: My work has streamlined resource management, improved fulfillment rates, and enhanced delivery agility across multiple client accounts, directly contributing to profitable growth.

AVP - Delivery Excellence

RAWATTECH Consulting and Solutions

• Led R&D in Computer Vision, OCR for Handwritten Text and NLP. 
• Developed impactful PoCs and product demos that helped the company acquire enterprise clients as long term Data & AI partners, establishing RawatTech’s credibility in international markets.

Head (AI Research and Development)

Forsk Technologies

• Designed and executed L&D strategy, training and mentoring 1000+ employees for transition into data science roles. 
• Forged strategic partnerships with universities such as Manipal, JECRC, VGU and IIIT Kota — making Forsk their content development partner and creating a strong talent pipeline for industry projects. 
• Positioned Forsk as a trusted bridge between academia and industry, strengthening business partnerships and client acquisition.

Director

TharSoft Labs

Architected two flagship applications for clients — a ride-sharing app and a B2C delivery app — enabling TharSoft to diversify its product portfolio and expand into the mobility and e- commerce domains.

Mango Technologies

• Migrated Android apps to Bada and Tizen platforms, generating major additional revenue. 
• Led app lifecycle from idea to market, implementing app analytics, monetization strategies, and in-app purchase flows to maximize user adoption and revenue.

Technical Lead

Qualcomm India

• Worked on commercialization of UI framework and development tool for ULC phones. 
• Contributed to Qualcomm’s product portfolio, which integrated with OEM partners in China, enhancing adoption in global markets.

Engineer, Sr.

• Designed and developed UI frameworks and language engines for low-end mobile devices. 
• Contributed to company growth that led to its acquisition by Qualcomm, a major milestone in the mobile software industry.

Module Lead

ZDRiVE Software

• Worked on embedded software development for ARM-based chipsets, including protocol stack and driver porting. 
• Strengthened ZDRIVE’s product capabilities in networking and multimedia solutions.

Design Engineer

SBCET, Jaipur

Mentored and guided Computer Science and IT students, influencing career paths of future engineers and fostering academia-industry readiness.

Lecturer

A dynamic and results-oriented leader with over two decades of experience in technology, delivery excellence and people development. Proven track record of driving business growth, customer acquisition and profitable operations through strategic initiatives in Data & AI, Learning & Development and Delivery Excellence.

Certified in Databricks Data & AI and Generative AI, I bring a unique mix of technical expertise, strategic
foresight, and execution excellence to enable organizations to grow profitably and sustainably.

taplio

The Battle

Anuj Agrawal

Yogendra Singh

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