Founder at Cbetter | Curator & Consultant - Festival & Event IP's | LinkedIn Personal Branding Strategist

I'm Anuj, founder of Cbetter & For Purpose, Festival Curator at Shoonya Festival, and a passionate advocate for personal branding. While I've dipped my toes in a myriad of ventures, my core roles have always revolved around branding, marketing strategy, and community building.

My entrepreneurial journey, initiated in 2010 with a book publishing house, has been one filled with remarkable experiences and noteworthy milestones. The diverse nature of my involvement may leave some wondering about my focus, but at the heart of it all, my love for branding and community building has remained constant.

Over the years, I've been part of a wide array of initiatives, including The Young Innovators Forum, LinkYou, and Entripreneur. Each of these has enriched me, broadening my perspective and continually fuelling my passion.

Cbetter, a creative agency headquartered in Jaipur, sprouted from this passion in 2016. From local to international clients, we've worked with over 200 companies, crafting narratives and building brands. Alongside this journey, we found a unique outlet for our creative energies - the Shoonya Festival. Five heartening editions in, it remains a cherished venture.

Parallel to Cbetter, I ventured into forming a community of digital marketing enthusiasts, Digital Asia, and orchestrated the Digital Asia Summit, marking it as Asia's largest virtual digital marketing conference, featuring industry stalwarts like Sandy Carter, Rand Fishkin, Perry Marshall, Barry Schwartz, among others.

Recognizing the powerful narratives of impact-driven organizations, I also founded For Purpose, a creative agency exclusively designed to amplify these stories that matter.

In between these diverse ventures, I love finding time to immerse myself in the rich culture and charm of Jaipur, my hometown and a World Heritage City. An avid host, I relish introducing visitors to the city's unique allure. So, if you're planning a visit to Jaipur, I'd be delighted to guide you!

I'm fascinated by the extraordinary work founders and creative individuals are doing, and I adore striking up insightful conversations with them. How about a chat over coffee, or a virtual meet? I'm just a Calendly click away.

Now that you've got a glimpse into my journey, I'm eager to hear about yours. And how I can weave myself into your epic tale. I'm excited to discover!

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The Battle

Anuj Agrawal

Shweta Gupta

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