Founder at Cbetter | Curator & Consultant - Festival & Event IP's | LinkedIn Personal Branding Strategist

I'm Anuj, founder of Cbetter & For Purpose, Festival Curator at Shoonya Festival, and a passionate advocate for personal branding. While I've dipped my toes in a myriad of ventures, my core roles have always revolved around branding, marketing strategy, and community building.

My entrepreneurial journey, initiated in 2010 with a book publishing house, has been one filled with remarkable experiences and noteworthy milestones. The diverse nature of my involvement may leave some wondering about my focus, but at the heart of it all, my love for branding and community building has remained constant.

Over the years, I've been part of a wide array of initiatives, including The Young Innovators Forum, LinkYou, and Entripreneur. Each of these has enriched me, broadening my perspective and continually fuelling my passion.

Cbetter, a creative agency headquartered in Jaipur, sprouted from this passion in 2016. From local to international clients, we've worked with over 200 companies, crafting narratives and building brands. Alongside this journey, we found a unique outlet for our creative energies - the Shoonya Festival. Five heartening editions in, it remains a cherished venture.

Parallel to Cbetter, I ventured into forming a community of digital marketing enthusiasts, Digital Asia, and orchestrated the Digital Asia Summit, marking it as Asia's largest virtual digital marketing conference, featuring industry stalwarts like Sandy Carter, Rand Fishkin, Perry Marshall, Barry Schwartz, among others.

Recognizing the powerful narratives of impact-driven organizations, I also founded For Purpose, a creative agency exclusively designed to amplify these stories that matter.

In between these diverse ventures, I love finding time to immerse myself in the rich culture and charm of Jaipur, my hometown and a World Heritage City. An avid host, I relish introducing visitors to the city's unique allure. So, if you're planning a visit to Jaipur, I'd be delighted to guide you!

I'm fascinated by the extraordinary work founders and creative individuals are doing, and I adore striking up insightful conversations with them. How about a chat over coffee, or a virtual meet? I'm just a Calendly click away.

Now that you've got a glimpse into my journey, I'm eager to hear about yours. And how I can weave myself into your epic tale. I'm excited to discover!

Anuj Agrawal

- Designing and developing visually engaging micro eLearning using Articulate Storyline 360, Articulate Rise 360, Vyond and Powtoon
- Migrated 100+ user guides and tutorials from traditional Learning Management System (LMS) to Articulate Rise & delivered SCORM files
- Converted classroom training (PPT-based) to eLearning using Articulate Storyline 
- Consulting clients on developing performance-oriented eLearning using Cathy Moore's Action Mapping framework.

Schedule a call to discuss your eLearning project with me: https://calendly.com/connectwithrachna/initial-call

Articulate Storyline Developer | Freelance eLearning Developer | eLearning Designer

CrispTalks

- Single-handedly managing end-to-end video production starting from needs assessment, scriptwriting, voiceover coordination, to animation production.
- Collaborating with SMEs for authoring engaging video scripts for training and communication
- Delivered 600+ elearning videos using Powtoon & Vyond to the global clientele.
- Edited videos using Camtasia
- Developed processes to handle multiple projects & ensure on-time delivery
- Gained 95% of clients via word-of-mouth.

eLearning Video Producer

A Little Pause

A Little Pause is an Instagram page I curated to share my journey through various emotions with minimalist visuals. I am open to commission work with experts working in the field of mental health, healing and holistic healthcare. 

Feel free to visit the page to find creative visuals on self-love, emotions, feelings, healing, & growth : https://www.instagram.com/a_little_pause/

Visualizer

Creative Commune - Global

JaipurCreativeCommune is a creative collaborative community for creators and learners. It is created with an objective to connect, share, and learn creative skills from each other. As a community leader, I am responsible for the overall development of the community and making it self-sustainable.

Community Manager

Sharing meaningful things about Community Building, Travel, Books, Happiness, and Leading Not-So-Busy Life.

Blogging at TheJoyfulLife.substack.com

TheGoodwillTribe.org

The Goodwill Tribe hosts community events and social experiments, that bring people together in an experience designed for human connection and compassion. I along with one of my friends are currently leading their Jaipur chapter.
- Hosted 2 Letter Earthlings events where we invited strangers to write letters for strangers
- Organized various events on behalf of TheGoodwillTribe

Community Volunteer

enTRIPreneur

enTRIPreneur.in is an initiative to connect changemakers by taking them on a trip to an offbeat place. There is much more to this than just travel. Adventurous activities, trekking, camping, chilling discussions, lifetime connections and few more surprises. 

As a co-creator, I am trying to change the way changemakers connect. Everything that revolves around creating this entire experience is a part of my job including finding offbeat places, going on recce for exploring places, curating experiences, and much more.

Curator

Green People

- Coordinated with various volunteers
- Visited 3 of their properties and curated content for their website
- Provided organized content and pictures for their website.

Volunteer

Entrepreneur Cafe

- Led the Jaipur city chapter for 2 years
- Conducted 25 informal meetings with budding entrepreneurs of Jaipur.

ZNet Technologies Private Limited

- Strategized and executed online & offline marketing activities in alignment with business goals.
- Supervised a team of visual designers, marketers, and writers to ensure brand consistency across all platforms
- Conducted customer surveys to analyzed client satisfaction & future needs
- Maximized the company's revenue by analyzing competitors' pricing
- Recruited & trained employees 
- Enhanced customer satisfaction by documenting support guides for end-clients and staff members
- Managed partners such as Microsoft, and various domain registries
- Demonstrated multitasking by managing three brands.

Brand & Marketing Manager

I am a Freelance eLearning Developer with a passion for developing micro, performance-driven, engaging eLearning experiences by using Articulate Storyline, Articulate Rise, Vyond and Powtoon. I have successfully delivered bespoke digital learning experiences to businesses/agencies such as Privacy Culture, Dale Carnegie, and Siegwerk, to name a few, by combining my eLearning Designing skills and Animated Video Designing skills. Here is the recent concept project I have worked on: https://bit.ly/vyondarticulate 

You can reach out at hi (at) rachnaghiya (dot) com with your eLearning development requirements or schedule an initial call with me at https://calendly.com/connectwithrachna/initial-call

Besides this, I run a community of creators and art enthusiasts named 'Creative Commune Global'.

I have earlier started initiatives such as enTRIPreneur under which we curated 6 trips for handpicked entrepreneurs and changemakers. The initiative was appreciated as an informal platform to connect & collaborate & got covered by various newspapers.  I was a co-curator at Shoonya Experiences. I have also volunteered for organizations such as The GoodwillTribe.org, EntrepreneurCafe.org, and Green People after leaving my job in 2013 as a Brand & Marketing Manager. 

I believe life should be a perfect balance of work and play. When I'm not working, I am usually travelling (or planning my next trip), reading a book or watching a rom-com. I have recently started running and also share a deep interest in reading books related to personal finance and behavioural psychology. 

I love connecting with people and learning from their experiences. Feel free to reach out to me via email or connect offline in case you are in Jaipur or planning to visit Jaipur.

Rachna Ghiya

After designing trainings for businesses for the last few years,
I’ve decided to step to the other side.

Last month, I launched my own bootcamp: Book to Visuals.

It’s a 4-week practice lab where 10 participants take the core ideas from a book and turn them into simple, hand-drawn visuals using just pencil and paper.

As soon as I shared it, a question kept coming up again and again:
“I can’t draw. Can I still join?”

And my answer is always the same.
Yes. You absolutely can.

Because this bootcamp isn’t about creating gallery-worthy art.
It’s about learning how to think visually.
How to turn ideas into simple visuals using basic shapes.

So if you’re curious,
and willing to try something new,
this is for you.

I’m closing registrations for this cohort today.
And yes, the pricing is exclusive for this first batch.

If this feels like your nudge,
I’d love to have you join.

Registration link below.

I help businesses design training that drives performance.

Hi! A little introduction if you just know me as a Learning Experience Designer :)

In the last few years, I also travelled the journey from ‘I can’t draw’ to ‘I’ve made 400+ visuals’.

Now I am taking you on this journey with my first-ever bootcamp : Book to Visuals.

A 4-week bootcamp for readers who want to turn what they read into simple hand-drawn visuals using pencil and paper. No drawing experience needed. 

Last call to join it at a super exclusive price ($49), which won't repeat for future cohorts. 

We start with the second cohort this Saturday (Jan 10).

Registration link below! Become a visual creator.

"I'll join next time for sure."

I got a few such responses from people registering for my first bootcamp - Book to Visuals.

Here's the thing about "next time."

It rarely comes with the same benefits and fees.

A few years back, when I was starting as an ID, I remember waking up at 5:30 AM to attend a bootcamp by an expert from the US.

I did that almost every week for a month.

I knew it was his first bootcamp, and that I wouldn't get the same price or benefits later.

Today, that same bootcamp has evolved into a program that costs USD ~10,000.

I joined it at USD 500.

That's the pattern with first cohorts.

They're underpriced.
You get more attention. 
And a price that disappears once they know what they've built.

So here's my gentle nudge: be part of the firsts if you trust the person offering it.

You're not just supporting a creator in trusting themselves.

You're giving yourself a lifetime gift, often at a price that may never come back.

I'm running another cohort of my bootcamp to accommodate people joining from the US timezone.

A 4-Week Practice Lab, where 10 of you will transform one book into simple hand-drawn visuals using pencil and paper. No drawing experience needed.

Registrations close tomorrow. Link below.

If you've been thinking about it, don't wait for "next time."

taplio

The Battle

Anuj Agrawal

Rachna Ghiya

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The Battle

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Rachna Ghiya

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rachna Ghiya's LinkedIn Performance

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