Founder at Cbetter | Curator & Consultant - Festival & Event IP's | LinkedIn Personal Branding Strategist

I'm Anuj, founder of Cbetter & For Purpose, Festival Curator at Shoonya Festival, and a passionate advocate for personal branding. While I've dipped my toes in a myriad of ventures, my core roles have always revolved around branding, marketing strategy, and community building.

My entrepreneurial journey, initiated in 2010 with a book publishing house, has been one filled with remarkable experiences and noteworthy milestones. The diverse nature of my involvement may leave some wondering about my focus, but at the heart of it all, my love for branding and community building has remained constant.

Over the years, I've been part of a wide array of initiatives, including The Young Innovators Forum, LinkYou, and Entripreneur. Each of these has enriched me, broadening my perspective and continually fuelling my passion.

Cbetter, a creative agency headquartered in Jaipur, sprouted from this passion in 2016. From local to international clients, we've worked with over 200 companies, crafting narratives and building brands. Alongside this journey, we found a unique outlet for our creative energies - the Shoonya Festival. Five heartening editions in, it remains a cherished venture.

Parallel to Cbetter, I ventured into forming a community of digital marketing enthusiasts, Digital Asia, and orchestrated the Digital Asia Summit, marking it as Asia's largest virtual digital marketing conference, featuring industry stalwarts like Sandy Carter, Rand Fishkin, Perry Marshall, Barry Schwartz, among others.

Recognizing the powerful narratives of impact-driven organizations, I also founded For Purpose, a creative agency exclusively designed to amplify these stories that matter.

In between these diverse ventures, I love finding time to immerse myself in the rich culture and charm of Jaipur, my hometown and a World Heritage City. An avid host, I relish introducing visitors to the city's unique allure. So, if you're planning a visit to Jaipur, I'd be delighted to guide you!

I'm fascinated by the extraordinary work founders and creative individuals are doing, and I adore striking up insightful conversations with them. How about a chat over coffee, or a virtual meet? I'm just a Calendly click away.

Now that you've got a glimpse into my journey, I'm eager to hear about yours. And how I can weave myself into your epic tale. I'm excited to discover!

Anuj Agrawal

Tata Technologies

Corporate Strategy Lead

KPIT

•	Working on multiple long-term strategic growth plans with CXOs aligned with KPIT’s vision.
•	Collaborating with NASSCOM, alongside our CEO, to establish India as a prominent player in the ER&D (Engineering Research and Development) sector.
•	Working on growth-focused strategies to drive expansion in critical markets.
•	Spearheading a cross-functional team to execute a long-term plan to elevate client engagement to the “Trusted Partner” level.
•	Tasked with delivering strategic insights to the leadership team to facilitate decision-making.
•	Identified key segments across clients and devised a wallet share improvement plan.
•	Crafted a year-long strategy, yielding a 2% wallet share increase in a key account.
•	Collaborated on co-branding ventures with clients spanning Asia, Americas and European Geographies to enhance brand exposure and market presence.
•	Generated a $5M pipeline using personalized, multi-channel campaigns.
•	Proficiencies include the Microsoft Office Suite (Excel, PowerPoint, etc.), Power BI, Canva, Stripo, Eloqua, Demandbase, and xiQ.


Key Achievements :
•	Received recognition as the “First Time Right Champion” in Oct’23.
•	Awarded the prestigious “Distinguished Contributor” in May’23.
•	Honored with the coveted “Client Champion” award in Mar’23.
•	Recognized as the “Go Getter” in Aug’22.

Corporate Strategy & Marketing Manager

Maruti Suzuki India Limited

•	Achieved a 2% market share growth through strategic omnichannel Marketing.
•	Liaised with cross-functional teams to resolve partner concerns.
•	Forecasted Product demand based on market trends.
•	Optimized Working capital for channel partners, reducing stock days by 9.
•	Successfully managed and executed marketing events, activities, and hyperlocal campaigns worth INR 50 Crores across multiple years.
•	Brand manager for Ignis; led to a growth of 110% in sales in FY 20-21.


Key Achievements :
•	Honored with the prestigious “Star Performer” award in 2 Quarters.
•	Won “King in the North” trophy among 16 colleagues representing 6 states in Aug’20.
•	Recognized as the “North Star of NEXA” among 15 team members in Jun’18.
•	Won “Best Management Trainee (MT)” out of 64 MTs from top B Schools in Jun’16.

Deputy Manager

Indian Institute of Management Raipur

•	Elected to represent students’ interests & opinions to the college authority.
•	Acting as a liaison between all the Clubs & the college administration for streamlining processes.
•	Ensuring a transparent and smooth process of budget allocation for various events conducted in college.
•	Facilitated events like the annual business-cultural festival Equinox 5.0, HR Summit & GSMC 2015.

Head, Student Affairs Committee

•	Responsible for encouraging Marketing as a discipline by organizing various inter & intra-college events.
•	Conceptualized & executed events like Seeker, and Treasure Hunt to increase Brand awareness.

Executive Member, Mantra- The Marketing Club

Print Bindaas

Responsible for promoting Print Bindaas in campus and engaging them in College events and fests.

Campus Ambassador

Ezone, Future Retail Ltd.

Objective: Strategic Brand Partnerships, Alliances and Customer Engagement.
•	Worked with CMO, Ezone and negotiated with potential partners to create symbiotic relationships.
•	Rolled out offers with confirmed partners in select locations leading to an increase in sales for Ezone.
•	Ensured ATL, BTL & TTL activities for Ezone with an aim to create brand awareness.
•	Facilitated Customer Engagement activity in collaboration with Sony resulting in multiple activation.

Marketing Intern

Tata Consultancy Services

•	Worked with a team of 18 for a US Retail giant and submitted deliverables on time.
•	Part of a team responsible for the implementation of 600 Programs in a single day: Biggest ever deployment by the Client.
•	Spearheaded CSR activity organized for children from local slum area.
•	Headed a team of 8 during Initial Learning Program, training imparted by TCS at the time of joining.
•	Acted as a volunteer on Family Day, organized by the Human Resources Dept of the organization.

Key Achievements:
•	Bagged “On the Spot” Award for delivering Quality Products on time.

Assistant Systems Engineer

Jaipur Engineering College and Research Centre (JECRC)

Renaissance:
•	Conducted inaugural sessions for the college techno-cultural fest ‘Renaissance’ for 2 consecutive years.  
•	Organized ‘Talks’, an event aimed at facilitating active interactions between dignitaries and students.
iXpo:
•	Conceived and implemented the idea of bringing companies to college students for Sales and Marketing.
•	Renowned companies like, Apple and Maruti Suzuki participated along with 20 other companies. 
•	Event witnessed a participation of more than 2000 students gazing at the various products displayed.

Executive Committee Member

Corporate Strategy professional with 9+ years of diverse experience in driving strategy and growth across IT and automotive sectors. Proven track record spanning Tata Technologies, KPIT Technologies, Maruti Suzuki India Ltd. and Tata Consultancy Services. 
Currently, working with the leadership team of TATA Technologies to drive the company’s long-term and short-term success as a part of the Corporate Strategy and M&A team.

taplio

The Battle

Anuj Agrawal

Pradeep Choudhary

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?