Founder at Cbetter | Curator & Consultant - Festival & Event IP's | LinkedIn Personal Branding Strategist

I'm Anuj, founder of Cbetter & For Purpose, Festival Curator at Shoonya Festival, and a passionate advocate for personal branding. While I've dipped my toes in a myriad of ventures, my core roles have always revolved around branding, marketing strategy, and community building.

My entrepreneurial journey, initiated in 2010 with a book publishing house, has been one filled with remarkable experiences and noteworthy milestones. The diverse nature of my involvement may leave some wondering about my focus, but at the heart of it all, my love for branding and community building has remained constant.

Over the years, I've been part of a wide array of initiatives, including The Young Innovators Forum, LinkYou, and Entripreneur. Each of these has enriched me, broadening my perspective and continually fuelling my passion.

Cbetter, a creative agency headquartered in Jaipur, sprouted from this passion in 2016. From local to international clients, we've worked with over 200 companies, crafting narratives and building brands. Alongside this journey, we found a unique outlet for our creative energies - the Shoonya Festival. Five heartening editions in, it remains a cherished venture.

Parallel to Cbetter, I ventured into forming a community of digital marketing enthusiasts, Digital Asia, and orchestrated the Digital Asia Summit, marking it as Asia's largest virtual digital marketing conference, featuring industry stalwarts like Sandy Carter, Rand Fishkin, Perry Marshall, Barry Schwartz, among others.

Recognizing the powerful narratives of impact-driven organizations, I also founded For Purpose, a creative agency exclusively designed to amplify these stories that matter.

In between these diverse ventures, I love finding time to immerse myself in the rich culture and charm of Jaipur, my hometown and a World Heritage City. An avid host, I relish introducing visitors to the city's unique allure. So, if you're planning a visit to Jaipur, I'd be delighted to guide you!

I'm fascinated by the extraordinary work founders and creative individuals are doing, and I adore striking up insightful conversations with them. How about a chat over coffee, or a virtual meet? I'm just a Calendly click away.

Now that you've got a glimpse into my journey, I'm eager to hear about yours. And how I can weave myself into your epic tale. I'm excited to discover!

Anuj Agrawal

Tata Communications

- Implement strategies for aligning AI-powered tools with organizational goals. 
- Develop insights into using AI for workforce planning and predictive analytics in talent acquisition. 
- Equip the HR teams with the knowledge and skills to leverage AI effectively in recruitment and talent retention. 
- Drive culture / behavior change campaigns for all stakeholders.
- Revolutionize the company's talent development, retention and internal mobility strategy.
- Working closely with key functional stakeholders to understand business problems.
- Working on technology solutions to address those problems, including experimenting with emerging tech/AI. 
- Demonstrate program leadership with experience in leveraging AI powered technologies.

#GenerativeSkills #ArtificialIntelligence #TalentManagement #TalentPipelineDevelopment #TalentAnalytics #Hiring #Retention #CrossFunctionalMobility #SuccessionPlanning #FutureReady #CareerDevelopment #WorkforcePlanning #SkillsTaxonomy

Product Manager (HR Transformation)

- Future of Work /Workplace / Workforce at Tata Communications
- Implement the Hybrid / WFO strategy and policy changes
- Driving Hybrid model adoption through data and analytics
- Leverage gig-workers/freelancers as an alternative source of niche-skilled talent 
- Reduce dependency on FTEs for short term projects

#FutureOfWork #HybridWork #FutureOfWorkplace #OrganizationStrategy #ProgramManagement #Culture #Transition #ChangeManagement #Freelancers #GigEconomy

Future of Work lead (Deputy General Manager)

Executive Assistant to the Chief HR Officer at Tata Communications
#CHRO-Office

EA to CHRO (Sr Manager)

Program Management | Corporate Venturing | Strategy | Innovations
Innovations Group, Corporate Strategy team:
- Provide analytical support and market insights for long term strategy-related decisions
- Provide strategy support to CEO’s office and senior leadership on key strategic initiatives
- Work closely with the leadership team to develop and track the functional strategy
- Conduct industry analysis and scenario development, business case for new region/product/service entry strategy, value proposition analysis, competitor analysis, and go to market strategy
- Work on initiatives that incubate and nurture innovative products and services
- Part of the team in charge of Tata Communication's innovation strategy and management
- Work as the innovation SPOC at Tata Communications and liaise with the Tata Group Technology & Innovation Office (Tata Sons Limited) for implementing initiatives across the group companies
- Program manage the company’s flagship intra-preneurship program aimed at startup acceleration
- Responsible for identifying, selecting, incubating promising innovations and coaching internal startup teams
- Create dashboards / MIS for reporting the start-up performance/KRAs to the board/senior management
- Implement continuous process improvement initiatives focused on lean start-up and Six Sigma tools
- Manage the IT systems - provide solutions through Spigit and Sharepoint as the systems admin
- Work closely with the experts from different verticals & academia in the start-up ecosystem
- Responsible for internal communications & external social media coverage for the contest
- Collaborating with all the stakeholders - participants, judges, top management, start-up accelerators, vendors and knowledge partners
- Managing the innovation mandate for the company


Legal and Commercial team:
- Working on the intellectual property management within Tata Communications

Program Manager, Innovations, Corporate Strategy

Hult Prize Foundation

- Campus Director, HULT Prize@ IIM Indore by Hult Prize Foundation in partnership with Clinton Global Initiative
- Conducted the first ever successful HULT Prize event at IIM Indore - "Sustainable Social entrepreneurship ideas involving the refugees all over the world"
- The contest encourages college students to come up with innovative ideas for creating a sustainable social enterprise/business models for the benefit of the global community and create a better world
- The winner is awarded a whopping USD 1 million funding and an incubation platform to build the enterprise

Campus Director

Indian Institute of Management, Indore

- Secured 100% summer and final placements of 2 batches (PGP1 and PGP2 respectively) with a total of 1000+ students
- Responsible to build campus relations as SPOC for 25+ major recruiters and 10+ marquee brands on campus

Placement Coordinator

KPMG India

- Live Project on "Study of Consumer Behaviour in the Retail Sector"
- Surveyed more than 120 retail customers within the city 
- Gathered and shared insights from the responses data

Project Intern

Tata Steel

- Team: Strategy & Operations (Supply Chain Management)
- Areas of experience: Strategic Project Procurement, SAP, Performance Improvement, Supplier Development, Strategic Sourcing, Vendor management, cap-ex project procurement
- Recruited on-campus for the prestigious Tata Steel Summer Internship Program - Inspire 2016
- Provided in depth analysis of various pain areas in Strategic Project Procurement, Vendor management and cap-ex project procurement
- Created and implemented dashboards and process check lists to manage the operations of Strategic Project Procurement division efficiently
- Compiled most of the vendors in one single repository - moving towards digitization of the vendor lists

Summer Intern

Tata Consultancy Services

- Certified with IBM Web Sphere Message Broker (Solution Developer V7.0 – Enterprise Service Bus), 93% score
- Worked for Lloyds Banking Group client, the largest banking group in the UK
- Implemented FATCA - Foreign Accounts Tax Compliance Act with a team of 14 members
- Developed and maintained web services, using middleware (Service Oriented Architecture) tools
- Technologies: IBM Webshpere Message Broker, Datapower, IBM Rational Team Concert
- Languages: C++ | Java | XML | XSLT |  WSDL
- Awarded ‘TCS Gems’ (FY2014-Q4 and FY2013-Q4) for outstanding contribution to the organisation
- Received ‘TCS Maitree’ award in FY2015-Q1 for successfully organising Sports Meet in TCS, Gurgaon

Systems Engineer

Chosen to lead a team of 6 associates as a project leader at Initial Learning Program, TCS Ahmedabad

Group Leader

Germany and India 2011-2012: Infinite Opportunities

Organised by the German Federal Foreign Office and the Goethe-Institute, New Delhi.

Coordinator

JECRC Jaipur

Corporate Relations Committee of college - Academic alliances and building relations and communications with guest speakers from India and abroad for the growth of the institution and the students.
Organised JECRC Microsoft ‘iSpark’ Centre Business Plan contest with seed funding of INR 5 lakh.

Global Relationship Building (GRB) Associate

Xananoids, Robotics Club of JECRC

Organized competitions and events during the college fest to promote robotics amongst the batch

Tulip Telecom

RF, Fibre Optics, Core networking topology, LAN, WAN, MAN, telecommunications, data connectivity solutions, capacity planning and network integration

Trainee

Gaurav is working as a Product Manager in Talent Management (HR transformation) team. His key role is to execute strategies for aligning AI-powered tools with organizational goals. He is also working on developing insights into using AI for workforce planning and predictive analytics in talent acquisition. He is equipping the HR teams with the knowledge and skills to leverage AI effectively in recruitment and talent retention. All of this is revolutionizing the company's talent development, retention and internal mobility strategy.

His designation is Deputy General Manager, HR. He has successfully led the Future of Work/Workplace team at Tata Communications. Before that, he has worked in roles like EA to the Chief HR Officer and Program Manager in the Innovations (Corporate Strategy) team. Gaurav has worked in the Telecommunications, Software/IT and Steel industry. 

Over 10 years of professional experience in Talent Management, Talent Analytics, Internal Mobility Strategy, Future of Work/Gig economy, Project Management, Corporate Strategy, Innovations, IT Product Management, HR Strategy, Change Management, Start up acceleration, Organization Culture, Business Development, Digital Marketing, Marketing & Corporate Communications, Program Management, Brand Management, Software Development, Supply Chain Management, Vendor Relationship Management, Procurement and Strategic Sourcing.

Gaurav has delivered guest lectures in MBA colleges in New Delhi on career development, resume building, motivation talks, continuous upskilling, and being future ready for the corporate world of work. Contributing to the student community gives him a sense of delight and fulfilment.

He is an MBA (Marketing and Strategy) graduate from Indian Institute of Management Indore (2017 batch) with a strong extra-curricular experience in the Placement Cell, HULT Prize Challenge, Corporate Relations Committee, CSR, Live Projects & Case Study challenges.

Extra-curricular activities: Campus Director HULT Prize Challenge | Placement Coordinator IIM Indore | Utsaha-Rural Marketing Fest at IIM Indore | KPMG Six Sigma Green Belt Certification

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