Founder at Cbetter | Curator & Consultant - Festival & Event IP's | LinkedIn Personal Branding Strategist

I'm Anuj, founder of Cbetter & For Purpose, Festival Curator at Shoonya Festival, and a passionate advocate for personal branding. While I've dipped my toes in a myriad of ventures, my core roles have always revolved around branding, marketing strategy, and community building.

My entrepreneurial journey, initiated in 2010 with a book publishing house, has been one filled with remarkable experiences and noteworthy milestones. The diverse nature of my involvement may leave some wondering about my focus, but at the heart of it all, my love for branding and community building has remained constant.

Over the years, I've been part of a wide array of initiatives, including The Young Innovators Forum, LinkYou, and Entripreneur. Each of these has enriched me, broadening my perspective and continually fuelling my passion.

Cbetter, a creative agency headquartered in Jaipur, sprouted from this passion in 2016. From local to international clients, we've worked with over 200 companies, crafting narratives and building brands. Alongside this journey, we found a unique outlet for our creative energies - the Shoonya Festival. Five heartening editions in, it remains a cherished venture.

Parallel to Cbetter, I ventured into forming a community of digital marketing enthusiasts, Digital Asia, and orchestrated the Digital Asia Summit, marking it as Asia's largest virtual digital marketing conference, featuring industry stalwarts like Sandy Carter, Rand Fishkin, Perry Marshall, Barry Schwartz, among others.

Recognizing the powerful narratives of impact-driven organizations, I also founded For Purpose, a creative agency exclusively designed to amplify these stories that matter.

In between these diverse ventures, I love finding time to immerse myself in the rich culture and charm of Jaipur, my hometown and a World Heritage City. An avid host, I relish introducing visitors to the city's unique allure. So, if you're planning a visit to Jaipur, I'd be delighted to guide you!

I'm fascinated by the extraordinary work founders and creative individuals are doing, and I adore striking up insightful conversations with them. How about a chat over coffee, or a virtual meet? I'm just a Calendly click away.

Now that you've got a glimpse into my journey, I'm eager to hear about yours. And how I can weave myself into your epic tale. I'm excited to discover!

Anuj Agrawal

Jio Platforms Limited (JPL)

Senior Project Manager 

Project Manager

CDACINDIA 

•	Spearheaded the implementation of 36 Cyber Security Labs across Maharashtra, strengthening the state's cyber defense infrastructure by 60%. Oversaw end-to-end project management, including RFP creation, vendor selection, and team training.
•	Reduced project rollout timelines by 30% by introducing innovative deployment strategies, setting benchmarks for future lab rollouts.
•	Designed and implemented a dynamic project metrics dashboard, enhancing visibility with real-time updates, root cause analysis, and cost/schedule comparisons, resulting in a 40% improvement in stakeholder engagement and decision-making.
•	Streamlined operations by developing a centralized repository for SOPs, inventory tracking, and updates, boosting interdepartmental collaboration and operational efficiency by 35%.

PMO Lead – Cyber Security Labs Rollout

•	Directed the integration and delivery of technical projects for 100+ Government Departments through the Mobile Seva platform, leading a team of 10 project leads and 35+ associated employees.
•	Successfully drove cryptographic software innovation to enhance microtransaction security, including completing a Proof of Concept (POC) with the Election Commission of India.
•	Secured a patent for a cryptographic system, titled "System and Method for One Time Mobile Originated PKI" (Patent Number: 395613), showcasing technical ingenuity in securing mobile transactions.
•	Published 5 research papers in international journals, contributing to advancements in secure communication and cryptography.
•	Delivered multiple successful technical integrations between the Mobile Seva Project and government departments, ensuring seamless operations and scalable solutions.

Key Achievements:

•	Drove significant advancements in cybersecurity and digital governance through innovative project execution and technical expertise.
•	Recognized for fostering interdepartmental collaboration, streamlining processes, and delivering measurable improvements in efficiency and stakeholder satisfaction.
•	Contributed to the nation’s digital transformation with groundbreaking patents, research, and scalable project implementations.

Technical Project/Service Delivery Lead 

Brand Dimensions

Early in my career, I worked as a Software Development Engineer at Brand Dimensions, where I focused on designing and developing high-performance Java applications. This foundational experience helped me build a deep understanding of software architecture and development processes, setting the stage for my later roles in project management.

Key Achievements:

•	Designed and implemented highly efficient Java-based applications, improving performance and maintainability by reducing system errors and enhancing user experience.
•	Collaborated with cross-functional teams to deliver software solutions that aligned with business needs and technical requirements.
•	Contributed to the development of scalable applications, improving operational efficiency and enhancing brand visibility for the client.

➤ Specialties: 

Full Technical Program Lifecycle Management, Agile Methodologies, Scrum Framework, Software Development Lifecycle (SDLC), Iterative Development, Risk Management, Cross-Functional Team Collaboration, Stakeholder Management, Business & Technical Alignment, Digital Strategy, Customer Experience, Program & Project Delivery Leadership, Budget Management, Leadership Development, Team Mentoring, Communication & Expectation Management, Continuous Improvement, Product Roadmap Development, DevSecOps, Technical Excellence, People Management, Problem-Solving & Decision-Making, Innovation, Organizational Effectiveness, Policy Governance & Compliance, Program Strategy Development, Scope & Requirements Definition, Risk Mitigation, Issue Resolution, Delivery Timelines Management, Project Governance, Process Optimization, Technical & Business Liaison, Collaboration Across Teams, Team Leadership, Resource Allocation, Customer-Centric Approach, On-Time Delivery, Operational Excellence.

Software Development Engineer 

As a Senior Project Manager with over 14 years of experience in driving large-scale business transformations and fostering innovation within technology organizations, I specialize in aligning strategic business goals with technical execution. My expertise spans across the entire project lifecycle—from initial conception through to delivery—ensuring seamless execution and continuous improvement using agile methodologies.

I hold an MBA in Product Management from IIM Kozhikode, an M.Tech in Software Systems from BITS Pilani, and a strong portfolio of certifications, including PMP, ITIL, CSM, and CSPO.

I am passionate about driving transformational change, empowering teams to exceed expectations, and delivering solutions that push the boundaries of what’s possible. If you're looking for a leader who can navigate complex challenges and deliver results with strategic foresight and technical expertise, feel free to connect with me.

📧Do reach me out at: varyanibharat@gmail.com

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Anuj Agrawal

Bharat V.

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