Snail Mail ATTRACTION

The Little Known “Snail Mail” Letter...

That Multiplies Your Best Clients

Simply ask your Ideal Clients to send this “Snail Mail Introduction Letter” and see what happens.

High-Ticket Professionals who use this letter report easier sales, better clients...
(and perhaps more importantly) 

A friction-free way to keep their pipelines filled with potential clients.

Multiple Your BEST Clients

Client ATTRACTION Action: Stop Chasing. ATTRACT

It's Up to You to Take ACTION

Consistent Daily ACTION is what makes ANY Prospecting Approach work.

LinkedIn is no different.

What DOES make LinkedIn different is the opportunity to leverage your prospecting outreach, your value-add content, and the speed required to establish Credibility and Trust.

But it's not what you think.

It's not about selling.

It's ALL about relationship-building.

Founder: Client ATTRACTION Action

Client ATTRACTION Engine

B2B High-Ticket Professional Services Advisors:

How to Fill Your Pipeline With Pre-Sold Leads...

Free Micro-Video Training Reveals:

> The "New" Thinking and Approach to Referrals

> Find Out What Works Now in the New Business Climate to ATTRACT a Steady Flow of High-Quality New Client Opportunities

> A Proven Multi-Media 24/7 Campaign. Install it and literally double your results... without spending a dime on extra marketing expense

For INSTANT Access Go To:https://waltgoshert.com/cae

Client ATTRACTION Engine Builder 

Provide Done For You LinkedIn Profile Positioning Strategy and Copywriting Services for Growth-Focused B2B Professional Services Advisors and Firms

Services Include:

➡️ LinkedIn Profile Positioning: Identify Target Market(s); Hone Prospecting Message; Establish Personal Brand Positioning

➡️ LinkedIn Profile Copywriting: Write Headlines, About, Experience Sections

➡️ LinkedIn Profile Lead Generation: Optimize LinkedIn Profile to Attract and Nurture Target Market Leads

➡️ LinkedIn Profile Expert Positioning: Content Strategy, Coaching, and Copywriting of LinkedIn Posts and Articles

➡️ LinkedIn Prospecting Systems: Help Commercial Insurance Advisors Clarify, Connect, and Convert "Perfect Fit" Potential Clients

 "Walt helped me to transform my LinkedIn Profile and positioning. Now, I'm positioned to attract and confidently reach out to top prospects in my Target Market.

The series of target market text posts he wrote got 5 times the views and engagement than my previous LinkedIn Posts. Plus, as an ex Commercial Insurance Producer, he offers practical and effective prospecting advice and wisdom that's invaluable." -Matt Smyth Assistant Vice President, NFP- San Diego

"Walt is a consummate professional that will bring immediate value to any professional or organization looking to enhance their profile or brand. Keep up the great work Walt."  -Ron Coleman, President, EMC Insurance Services

➡️➡️➡️ Commercial Insurance and Risk Advisors: Does Your LinkedIn Profile Pass the 3 Second Test and INSTANTLY Grab the Attention of Your "Perfect Fit" Prospects? 

Find Out Now- Schedule Your FREE Prospecting Diagnostic Session Today

 👉👉👉  GoTo: https://bookme.name/waltgoshert/prospecting-diagnostic-1👈👈👈

LinkedIn Client Attraction ACTION

Commercial Insurance Agents, Brokers, and Producers: Fill Your Pipeline with a CONSISTENT Flow of High-Quality Potential Client Opportunities 

Discover My Unusual (yet proven) Strategies and Lead Generation Ideas and How They Can Help YOU Build Your Book of Business.

Services Include:

➡️ LinkedIn Profile Expert Positioning Strategy

➡️ Target Market Automated Lead Generation 

➡️ In-Depth Expert Articles

➡️ Video Strategy and Scripts

➡️ Client Success Stories and Case Studies

➡️ White Papers/Special Reports

➡️ Automated Testimonial, Online Review, Recommendations, and Referral Systems

➡️ Shock and Awe Expert Trust Kit

"Highly recommend having a chat with Walt! 

I have been working with him for about a month now. He is helping me elevate my online presence, truly understands our business, and makes the process downright simple."  -Kyle Champ, President/Agency Principal- Portland Insurance Services, Portland, IN

It Starts with Expert Positioning of YOUR LinkedIn Profile:

➡️➡️➡️ Commercial Insurance and Risk Advisors: Maybe I'm a fit to help you put together a Prospecting Process that works for YOU?

Find Out Now- Schedule Your No-Cost, No-Obligation Prospecting Prescription Diagnostic (Value: $297; Your Investment- Your Time and Attention. Keep Your Credit Card in Your Pocket.)

👉👉👉 GoTo: https://bookme.name/waltgoshert/prospecting-diagnostic-1👈👈👈

Commercial Insurance Lead Generation| Referral Lead Generation Systems

➡️➡️➡️ B2B High-Ticket Services Sales Pros: Stop Chasing. ATTRACT.

How would your business and life change if you had a Steady Flow of High-Quality New Client Opportunities... If You NEVER Had to Stress About Leads Again? 

You're already "Good"... You have a solid Book of Business. You earn a comfortable 6-Figure Income.

You’re successful... yet NOT satisfied. You KNOW with a couple tweaks and the RIGHT Prospecting Process you could Win More (and Better Accounts) and Build Real Wealth for you and your Family.

But... your time is sucked dry servicing and retaining clients.

And prospecting for new clients... well, you’re finding it frustrating and just one more time suck.

You're finding it more difficult to connect with decision-makers on the phone...

You’ve tried email outreach and experienced spotty results...

Getting referrals seems to have dried up..

And this whole Online and Social Selling using LinkedIn remains an elusive mystery?

If You're STUCK in The "Commodity" Trap... You're Probably Seeing Qualified Leads & Clients Silently Slipping Away to Your Competition...

You HATE losing accounts. You LOVE Winning New Clients.

But what if you could re-position and make the RIGHT tweaks to your Prospecting Strategy and Online Authority Positioning... and be known and seen as THE Trusted Authority Advisor in your Market?

YOUR PROBLEM? 

Do you STRUGGLE to create a consistent flow of Targeted, Qualified Leads .. and find Landing Profitable, "Perfect Fit" Clients a constant challenge?

Professional Services Advisors KNOW an abundance of Qualified Leads means more clients, more sales, and more profitable, fun clients. 

WHAT I DO: I transform the Business and Lives of B2B High-Ticket Professional Services Sales Pros I help you end the cash flow crunch, reduce stress, have more fun, enjoy more time freedom, and ultimately, make an impact and create a lasting legacy.

CLIENT RESULTS: "Working with and learning from Walt has been an awesome experience.
Walt’s background as a top producer in commercial insurance combined with his LinkedIn knowledge is what set him apart from anyone I had ever heard of in our industry.
His Client ATTRACTION Engine  service is worth every penny,"
-Matt Smyth, Assistant VP, NFP

Picture your business operating with a...

Proven Process to Generate an ENDLESS FLOW of Leads that Lands "Perfect Fit" Clients.

👈👈👈 Get Started.
Discover How To Duplicate Your BEST Clients. Click/Tap on My Featured Image👈👈👈

Walt Goshert

MSP Sales Partners

We help IT and MSP businesses transform sales into their superpower. 

Our services include: 

- Sales training & coaching for closers
- Sales community and training for SDRs/BDRs
- Fractional sales and marketing leadership
- Sales audits and process assessments
- And more

Whether you need strategy, execution, or team development, we deliver results that move the needle.

Founder & Chief Revenue Officer

Repeatable Revenue Ventures

Elite Growth Studio + Venture Fund For B2B Founders Ready To Scale

We select a handful of ambitious B2B companies each year, providing the expertise, capital and resources needed to achieve 3-5Х growth and build a premium exit-ready asset.

Managing Partner

RJG Incubator

Courses, Community & Coaching to build valuable, scalable assets through proven systems and frameworks.

Some results from inside the RJG Incubator:

✔️ Close rates increasing from 26% to 44%
✔️ Doubled pipeline conversion
✔️ Millions in predictable revenue
✔️ Real enterprise value through systematic growth

We have 3 ways to help you grow:

1: Get The Roadmap Course

Our proven course for systematic revenue growth on LinkedIn, sales and internal processes. 10+ hours of practical, actionable training. 

2: Join The Community

 250+ B2B founders scaling together in a community, with access to a complete training library (100+ hours). 
 
3: Join The Accelerator

Monthly 1:1 strategy sessions with me. Providing unlimited async support, feedback and custom growth roadmap development.

Founding Member

Sales and sales management advisor for small and midsize IT business.

Expert In Residence: Sales & Sales Management

SaaS Academy

Advisor, consultant, and fractional sales executive for SaaS Academy, the largest B2B SaaS coaching & consulting program in the world.

Sales Consultant

LAW Publications

Recruited by investors to determine scalability of company and drive growth through operational and sales improvements. 

Key wins included:  
- Highest month of revenue in co.'s 45-year history
- Rebuilding of executive team
- Introduction of principles-based management culture
- Overhaul and improvement of products (including Gold Davey Award Winning product)
- Installation of company-wide CRM
- Integration of a company operating system
- Development of analytics capabilities, tools, and resources
- Professionalization of key functions in HR, production, finance, operations, and sales
- Replaced handwritten, manual processes and paperwork with automation and technology, including integration of a company-wide CRM, national rollout of iPads, installation of VOIP systems, and collaboration software.

Chief Executive Officer

U.S. Chamber of Commerce

During my career with the US Chamber of Commerce, I ascended through roles of increased scope and responsibility for the world’s largest business federation representing 3M+ businesses, associations, and organizations. 

In this role, I held primary P&L accountability for a nation-wide SME unit. I directed multiple sales and membership acquisition channels, including outside, inside, direct mail, and online sales, as well as customer services. I defined and executed the business unit’s long-term strategic direction. 

Highlights include…

~  Secured first year-over-year growth in small business membership by launching new membership model. 

~  Spearheaded initiative to boost political and special issue fundraising, which would go on to surpass membership fundraising for the first time. 

~  Increased membership engagement rates by 33x through new digital communications strategies. 

~  Relaunched Chamber’s small business online presence and deployed new digital model to acquire members.

Managing Director, Small and Midsize Business

I received a promotion to assume P&L accountability over the Chamber’s national sales and fundraising center, which oversees political fundraising, special issue fundraising, membership sales, customer service, and membership operations. 

Highlights include…

~  Achieved first revenue increase in 11 years, positioning center to become largest SME fundraising operation in the Chamber. 

~  Doubled revenue-per-sale of specific-issue fundraising by generating substantial new sales and delivering comprehensive fundraising best practice training. 

~  Fostered culture of achievement through strategic hiring, training, and motivational compensation plans.

Managing Director, National Small Business Sales & Contact Center

I advanced the company’s sales and revenue growth objectives by managing an inside sales team of the National Small Business Membership Center. In addition to recruiting, hiring, and coaching Sales Directors (as well as other sales personnel), I defined and executed sales and fundraising messaging. I managed all aspects of sales operations and quality assurance. 

Highlights include…

~  Met and surpassed ambitious sales objectives every month of tenure. 

~  Diversified and grew sales by integrating novel and innovative sales programs. 

~  Significantly enhanced sales capacity by launching recruitment and training programs to repeatedly add sales directors who performed in the upper quartile.

Division Manager, Inside Sales

Promoted three times from direct fundraising to support, manage, and lead special projects, sales divisions, and growth initiatives.

Key wins included:
- Creatively developed solutions to monetize non-paying members through partnerships with Fortune 500 companies.
- Exceeded every sales and fundraising goal.
- Supported senior management initiatives, including program to enter midmarket membership with new products, services, and offers. 
- Developed framework for the Corporate Leadership Advisory Council, a policy council for midmarket sized companies.

Fundraising - Special Projects - Corporate Relations

Various Companies

Started, sold, worked for, and advised 10+ ventures, including: 

Operating Partner - Like My Mother Does: LMMD is an entrepreneurial venture that began when the founder started making custom baby bedding on Etsy. Within months, demand dramatically exceeded capacity and the waiting list stretched almost four months long. I helped the founder turn her hobby into a boutique referral only business and discover profitability by developing financial, shipping, and inventory models; developing a pricing strategy that resulted in quadrupling prices; and updating and automating digital strategies. 

Operating Partner - After Hours Flowers: Family owned, retail florist that I co-led the turnaround of, took online, pivoted the business model away from third party wire services, and sold. 

Founder - Imagine Promotions: Founded and later sold a music promotions company that represented 20+ artists and organized  or co-organized dozens of concerts and festivals. 

Worked for and advised numerous other startups, ventures, and independent businesses.

Founder - Managing & Operating Partner Roles (RJG)

Napster (Rhapsody International)

Customer Success Specialist

Repeatable Client Acquisition & Fulfillment | Our mastermind community helps you convert online income into a real business | Book a call or DM to apply

In 2019, I walked away from the C-Suite and moved my family to a remote Mexican beach, leaving behind a successful corporate career to pursue a new path.

Prior to going out on my own, I had:

• Been recruited by private equity groups to lead turnarounds as CEO

• Spent 10 years as a senior sales executive, never missing a quota or bonus

• Received 7 promotions in 7 years, rising from sales rep to Managing Director at the U.S. Chamber of Commerce, the world's largest business federation

• Earned my Executive MBA and was invited to Beta Gamma Sigma as a top 20% student at a top 5% business school

• Founded and turned around several small businesses, two of which we sold

But I got tired of building other people's dreams while putting mine on hold. 

So, my wife and I extended a family vacation to Baja indefinitely, determined to build a new kind of business and lifestyle on our own terms.

As an independent consultant, I've had the pleasure of working with world-class clients like Dan Martell, the world's largest B2B SaaS coach; Robin Robins, the world's largest IT business coach; and other well-known names.

Through my company MSP Sales Partners, we help IT companies and MSPs scale sales through our fractional sales management and strategic consulting services that start with a proprietary 360º Sales Audit. 

Through my community, I coach other B2B founders through the process building and scaling their businesses. 

And through Repeatable Revenue Ventures, I lead the process of providing all the resources a select number of B2B businesses need to 3-5x their business, systematize growth, and exit--including the necessary expertise, people, and capital.

Visit www.RayJGreen.com to learn more.

Ray J. Green

Don’t confuse activity with productivity. 

If you have 1 person hitting your “100 call a day minimums” and missing quotas.

And another person missing your call activity minimums but consistently hitting your quotas.

The answer is NOT make the person hitting quotas start hitting minimum activity targets. 

It’s to figure out HOW they’re getting more output with less input—and operationalize it. 

That’ll make everything you’re doing better. 

More value from your list. 
More revenue from every unit of input. 

And your team will probably like the job better. 

So they’ll stay longer. 
Burnout less. 
And allow you to attract better people. 

Activity is just a means to the end. 

Work backwards from what you REALLY want: productivity.

CEO @ MSP Sales Partners | Helping MSP Founders Build Sales Teams That Actually Sell | Ex-PE Backed CEO | Former U.S. Chamber Managing Director

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It's Nov 12. If you're NOT going to hit your annual sales goal this year, read this. 

First, don't give up. 

The work you put in at the end of the year determines how you start the next. 

Start 2026 with momentum, regardless of where 2025 ends. 

Second, don't adjust the annual goal. 

Your goals need to have integrity. Modifying them right before you miss destroys that integrity. 

Revising goals last minute is addictive. It becomes a habit really easily, so avoid at all costs. 

Third, set a "between now and end of year" goal. 

Make it one you can actually hit. Even if it it's embarrassingly low. 

End the year on a win. 

Lastly, perform an autopsy on sales and set a 2026 goal you WILL NOT MISS come hell or high water. 

You don't want to establish a culture of missing goals. 

So take this year's learnings and apply them to make sure that doesn't happen. 

Winning is a habit. Start small and ratchet up over time.

I work out 7x a week—and have for 15+ years.

A friend just asked me what my favorite fitness books are.

I scanned my entire library.

Something interesting I learned about myself today:

I own ONE book on fitness: Tim Ferriss' 4 Hour Body. 

I bought it 15 years ago.

I thought, well let me scan my YouTube history for a recommendation.

None there either, except some bodyweight workouts I pull up while traveling.

Legitimately surprised to realize that as much as I read and learn, I don’t consume fitness content.

I’ve used the same few regimens for more than 15 years:

• Walk 6-10 miles a day
• Strength training 1-4x a week
• Jog 1-2x a week
• Eat decent (not perfect)
• Revisit a sports I love like boxing occasionally 

I’m not going to win a bodybuilding competition, spar with real fighters or place in a triathlon anytime soon.

But at 45, I feel pretty damn good about where I’m at.

Guess that one book was all I needed.

Implementation > Consumption

I was on a coaching call with an MSP owner who's been in business for 12 years. And his close rates have been circling the drain for the past six months.

He's frustrated because he can't figure out what's broken. 

The reps are experienced. 
The process hasn't changed. 
The marketing is still doing its job. 

So what the hell is going on?

Here's what we found, and honestly, it might be happening in your business right now without you even realizing it.

The guy had two sales reps. 

Both were solid. Both had been with him for years. 

But when we dug into the numbers and actually audited how they were spending their time, we uncovered something wild.

One rep was crushing it at opening deals. 

Like legitimately good at starting conversations, getting people on the phone, moving them into discovery. 

The other rep was phenomenal at closing. Give him a qualified opportunity and he'd run discovery like a surgeon, present with confidence, and get the deal across the finish line.

But here's the problem...

Both of them were being asked to do everything. Prospecting. Discovery. Closing. Account management. The whole nine yards.

And that's where the wheels started coming off.

See, when the market was good and leads were flowing, this inefficiency stayed hidden. 

There was enough volume to make up for it. But when things tightened up, when competition got fiercer, when buying cycles stretched out, suddenly those cracks became canyons.

Your best OPENER is wasting half his day trying to close deals he's not great at closing. 

Your best CLOSER is burning time cold calling when he should be running discovery and presenting proposals.

It's like asking your quarterback to also play linebacker. Sure, he might be able to do it. But you're never going to win the Super Bowl that way.

I broke down exactly what we did to fix this, how we restructured the sales team, and why specialization isn't just some fancy business concept. 

It's the difference between a sales operation that scales and one that plateaus.

If your close rates have been dropping and you can't figure out why, this might be the missing piece. I walk through the whole framework in the video: https://lnkd.in/ex28GaX6

"𝗖𝘂𝗹𝘁𝘂𝗿𝗲" is one of those things that's hard to define in business. But you definitely know a good one or a bad one when you experience it.

And it's one of the highest leverage tools you have as a leader. Because culture influences how your team communicates, executes, and ultimately how much value they add to the business.

Here are three types of cultures:

𝟭. 𝗗𝗲𝗳𝗮𝘂𝗹𝘁 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: The owner is oblivious to the fact that culture even exists. A culture develops by default, not by design.

𝟮. 𝗗𝗲𝗹𝘂𝘀𝗶𝗼𝗻𝗮𝗹 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: The owner talks about how great the environment is, but employees have a very different perspective. Culture becomes a liability because it erodes trust.

𝟯. 𝗗𝗲𝗹𝗶𝗯𝗲𝗿𝗮𝘁𝗲 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: A leader has a vision for who the team is and how they operate. It's healthy, productive, and compels people to give discretionary effort.

Fifteen years ago, at the US Chamber of Commerce, I inherited a sales team in decline. Losing people. Missing numbers. Toxic culture.

I took one of my biggest career risks and completely changed the culture.

I fired half my team within 90 days. Created core values. Changed how we hired. Fired top salespeople who didn't align.

At first, it didn't look good. Morale was rough. Numbers kept declining.

But then the uptick started.

After the initial uptick, we never missed a goal for 10 years straight.

When I eventually left, it was one of the hardest decisions I'd made. Because I didn't want to leave the culture we'd built. 

I break down the warning signs your culture needs a turnaround and the exact 3D Framework we use at MSP Sales Partners in the full article: https://lnkd.in/e5VTC3sF

Christmas came early for me. 

I was recording a YouTube video when my cell phone rang with a cold call. 

First of all, if you know me, you know that’s weird. I keep my phone on DND permanently and it only gets turned on by accident. 

Second, I answered it. Also rare.

But best of all, this happened while I was already recording—so I just let ot run and captured the whole call on camera. 

I turned it into a video because it’s actually a good call, but there’s a handful of really common mistakes I share with you when the call is done. 

Check it out here:

Open video: https://youtu.be/2QyhQfpq0N4?si=oGSgA4ZEkejOs7Ba on youtu.be

https://youtu.be/2QyhQfpq0N4?si=oGSgA4ZEkejOs7Ba

Your "best" sales rep might be the reason you're not growing.

I know that sounds backwards, but hear me out.

A $7M MSP called me last month.

Close rates tanked.
Revenue flat.
They couldn't figure out why.

We found the problem in 20 minutes.

It wasn't their reps.
It wasn't their process.
It wasn't the market.

It was something WAY more fundamental that almost every MSP gets wrong.

And once we fixed it?

30% growth in Q1 while their competitors stayed flat.

The counterintuitive part?

The "fix" meant their top performers actually did LESS, not more.

Full breakdown in MSP Success magazine here:

Open article: Your Sales Model is Choking Your Growth: Here’s How to Fix It by mspsuccess.com

Your Sales Model is Choking Your Growth: Here’s How to Fix It

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The Battle

Walt Goshert

Ray J. Green

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The Battle

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Ray J. Green

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