Alex Smith

I’m not a business coach.

I’m a growth operator who installs systems into owner-led businesses.

I’ve built, scaled, and exited multiple businesses over 20+ years across eCommerce, SaaS, and digital services. Today, I work with owners doing £500k–£5m who are stuck working 60-hour weeks with revenue that won’t break through the next ceiling.

If that’s you, you don’t have 47 problems.
You have one bottleneck creating 47 symptoms.

Most owners know something’s broken.
They just don’t have the time or headspace to find it — let alone fix it properly.

That’s where I come in.

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THE PROBLEM I SOLVE:

Owner-led businesses hit a plateau.

Revenue stalls.
The owner becomes the bottleneck.
Everything turns reactive.
There’s no system — just firefighting.

You’ve tried:
→ More marketing (noise, no leverage)
→ Hiring people (more cost, more chaos)
→ Working harder (burnout, not growth)

The issue isn’t effort.
It’s the absence of a working system.

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WHAT I DO:

I run a 90-day engagement called The Growth System Install.

This is not coaching.
No generic frameworks. No strategy decks.

I:
→ Identify the single constraint holding growth back
→ Design a custom system to remove it
→ Install it with you — hands-on
→ Transfer ownership so it runs without me

After 90 days, you have:
→ Predictable revenue visibility
→ A system your team can run
→ Control instead of chaos
→ Time back to think strategically

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WHO I WORK WITH:

Owner-led SMEs in Dorset / South West
£500k–£1m turnover
Stuck — not broken

Common bottlenecks:
→ No pipeline visibility
→ Reactive lead generation
→ Inconsistent sales process
→ Chaotic onboarding
→ No referral engine

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OPERATOR CREDENTIALS:

I don’t teach theory. I install what I’ve used.

→ Exited founder
→ Entrepreneurs Circle Certified (2025)
→ Built and scaled:
• Stika.co — £0 to £500k/year (exited 2024)
• Leadeth.io — £7m+ generated for 160+ B2B clients
• Dorweb — Digital agency for 30+ SMEs

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HOW WE START:

Book a 45-minute Growth Clarity Call.

No charge.
No pitch.
Just a focused conversation about what’s actually stuck.

https://dorsetgrowth.com/discovery

If it’s not a fit, I’ll tell you.
If it is, we can start within 7 days.

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One bottleneck. One system. 90 days.
Let’s fix what’s stuck.

Founder

Founded Leadeth with a vision to empower businesses to harness the potential of LinkedIn for lead generation. Developed a unique process that has successfully aided over 90 clients in improving their visibility and consistently generating qualified leads. Offering a flexible subscription model, ensuring businesses of all sizes can benefit without long-term contractual obligations.

The Rebellious Coach

Professional coach and mentor helping technical professionals take the next step in their career.

Coach and Mentor - The Rebellious Coach

Professional coaching and mentoring helping technical professionals take the next step in their career.

Director

ReAssure

- Provided comprehensive risk oversight of 19 With Profit funds, ensuring they met regulatory standards and aligned with company risk appetites.
- Led the risk oversight of transferring the With Profit funds from L&G to Phoenix, ensuring smooth integration and compliance with all regulatory requirements.
- Monitored and reviewed prudential regulations, proactively notifying key stakeholders of changes and ensuring the business remained compliant with evolving regulatory frameworks.

With Profits Oversight - Risk

Home

Career Break

Barnett Waddingham

- Led technical teams in delivering actuarial services, ensuring regulatory compliance and smooth project execution, directly mentoring senior team members to drive professional growth.
- Acted as a trusted advisor to Chief Actuaries and With-Profits Actuaries, offering expertise on regulatory changes and their impact on business strategies and client solutions.
- Spearheaded complex projects, translating technical analysis into clear, actionable insights for stakeholders.

Consulting Actuary

SDA LLP

- Managed key client relationships, providing tailored actuarial advice on Solvency II, product profitability, and risk management, supporting strategic decision-making.
- Gained practising certificates for Chief Actuary and With Profits Actuary and held these roles for a Friendly Society and a large unit linked insurer.

Actuary

Foresters

- Managed the actuarial department, ensuring timely delivery of regulatory reports and leading the implementation of Solvency II for a major transfer of business.
- Led a multidisciplinary team through the successful business transfer, coordinating actuarial valuations and ensuring alignment with regulatory requirements.
- Fostered team development through structured training and career progression plans, enhancing both individual growth and department efficiency.

Actuarial Manager

The Children's Mutual

- Managed the actuarial department, ensuring timely delivery of regulatory reports and leading the implementation of Solvency II.
- Led a multidisciplinary team through the successful business transfer, coordinating actuarial valuations and ensuring alignment with regulatory requirements.
- Fostered team development through structured training and career progression plans, enhancing both individual growth and department efficiency.

- Led a large, geographically dispersed team of actuarial and accounting professionals, overseeing statutory valuations, solvency monitoring, and investment matching to ensure compliance with financial regulations.
- Successfully managed the transition of a high-profile actuarial function back to a client's in-house team, completing the project on time and meeting client satisfaction.
- Actively contributed to business development, playing a key role in bids for new outsourcing contracts and exceeding target profitability by optimising team performance and service delivery.

Head of Actuarial

▶ Helping actuaries to break free from corporate life ▶ Transforming actuaries to entrepreneurs ▶ Start-up coach ▶ Break down barriers ▶Career Transition Coach▶ Confidence coach ▶Podcast Host◀

Ready to Take Control of Your Technical Career?

Hi, I’m Lisa Staker, The Rebellious Coach. With over 30 years of experience in technical roles, I’ve climbed the ladder, led teams, and recruited talent—all while challenging the norms of what career success should look like.

I’ve been where you are: stuck in roles that don’t excite you, feeling pressure to stay on a conventional path, and wondering if there’s more out there. My answer? There is, and I’m here to help you find it.

Why Work With Me?
I specialise in coaching technical professionals—actuaries, accountants, data scientists, and more—who are ready to make bold moves in their careers. Whether you're looking for a promotion, considering a career shift, or even planning a well-earned break, I’ll help you navigate your options with clarity, confidence, and rebellious thinking. 

My approach is rooted in real-world experience, but it’s all about helping you create a career that works on your terms.

How We’ll Work Together
•	Clarity & Confidence: We’ll dig deep to figure out what drives you and what’s holding you back.
•	Tailored Strategy: I’ll help you create a personalised roadmap that showcases your technical skills and positions you for the next step.
•	Bold Moves: From career transitions to leadership roles, we’ll break down the barriers keeping you stuck, so you can make moves that align with your ambitions.
•	Practical Support: Need help with your CV, interview prep, or networking strategies? We’ll cover that too—no fluff, just actionable advice.

Let’s Talk
If you’re ready to stop settling and start shaping a career that feels right for you, I’d love to connect. Book a complimentary 45-minute session, and let’s figure out how to take your technical career to the next level.

https://calendly.com/the-rebellious-coach/45-minute-exploration-session

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The Battle

Alex Smith

Lisa Staker

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