Alex Smith

I’m not a business coach.

I’m a growth operator who installs systems into owner-led businesses.

I’ve built, scaled, and exited multiple businesses over 20+ years across eCommerce, SaaS, and digital services. Today, I work with owners doing £500k–£5m who are stuck working 60-hour weeks with revenue that won’t break through the next ceiling.

If that’s you, you don’t have 47 problems.
You have one bottleneck creating 47 symptoms.

Most owners know something’s broken.
They just don’t have the time or headspace to find it — let alone fix it properly.

That’s where I come in.

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THE PROBLEM I SOLVE:

Owner-led businesses hit a plateau.

Revenue stalls.
The owner becomes the bottleneck.
Everything turns reactive.
There’s no system — just firefighting.

You’ve tried:
→ More marketing (noise, no leverage)
→ Hiring people (more cost, more chaos)
→ Working harder (burnout, not growth)

The issue isn’t effort.
It’s the absence of a working system.

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WHAT I DO:

I run a 90-day engagement called The Growth System Install.

This is not coaching.
No generic frameworks. No strategy decks.

I:
→ Identify the single constraint holding growth back
→ Design a custom system to remove it
→ Install it with you — hands-on
→ Transfer ownership so it runs without me

After 90 days, you have:
→ Predictable revenue visibility
→ A system your team can run
→ Control instead of chaos
→ Time back to think strategically

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WHO I WORK WITH:

Owner-led SMEs in Dorset / South West
£500k–£1m turnover
Stuck — not broken

Common bottlenecks:
→ No pipeline visibility
→ Reactive lead generation
→ Inconsistent sales process
→ Chaotic onboarding
→ No referral engine

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OPERATOR CREDENTIALS:

I don’t teach theory. I install what I’ve used.

→ Exited founder
→ Entrepreneurs Circle Certified (2025)
→ Built and scaled:
• Stika.co — £0 to £500k/year (exited 2024)
• Leadeth.io — £7m+ generated for 160+ B2B clients
• Dorweb — Digital agency for 30+ SMEs

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HOW WE START:

Book a 45-minute Growth Clarity Call.

No charge.
No pitch.
Just a focused conversation about what’s actually stuck.

https://dorsetgrowth.com/discovery

If it’s not a fit, I’ll tell you.
If it is, we can start within 7 days.

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One bottleneck. One system. 90 days.
Let’s fix what’s stuck.

Founder

Founded Leadeth with a vision to empower businesses to harness the potential of LinkedIn for lead generation. Developed a unique process that has successfully aided over 90 clients in improving their visibility and consistently generating qualified leads. Offering a flexible subscription model, ensuring businesses of all sizes can benefit without long-term contractual obligations.

To Be the One Coaching

📌Why Did I Transform 15 Years of Experience & 30,000 Hours of Coaching Research Into Empowering Practice?
Female leaders in tech & healthcare drive innovation, lead teams, and make high-stakes decisions. 
But behind the scenes?
Many face constant pressure, overload, and the challenge of balancing leadership with well-being.

I founded To Be the One Leadership & Well-Being Coaching with a bold mission: 
✨To help female leaders rise above overload, master clarity, and lead with bold calm—so their voices and impact resonate globally

Through mental fitness, AI-driven insights, and strategic coaching, I help leaders:
✔Make high-impact decisions with confidence. ✔Reclaim time for what truly matters.
✔Navigate complexity with resilience & agility.

I launched CalmAI, stemming from my award-winning 5-staged system designed to help female leaders break free from overload & lead with clarity.
🚀 Measurable Results in Just 3 Months
✔ 14% Boost in Emotional Intelligence & Resilience ✔ 30% Reduction in Stress Levels
✔ 83% Increase in Leadership Confidence ✔ 33% Improvement in Team Engagement & Communication

✨Beyond the numbers, my coachees experience:
✔ More time for family & personal growth. ✔ Greater confidence in high-pressure roles.
✔ A clear sense of purpose & strategic vision.

🔹What Sets This Approach Apart?
🚀 AI-Powered Insights 
🚀 Stanford-Based Mental Fitness
🚀 Award-Winning Coaching 

I’ve designed & delivered high-impact coaching L&D initiatives and programmes for:
Munich Re | The Royal Society of Edinburgh | The Royal Bank of Scotland | NHS & Universities

"This coaching changed my life. I’ve unlocked time, rediscovered confidence, and built a leadership presence I never thought possible." —F.R

From CEOs to healthcare leaders, my coachees have:
✔Transformed stress into clarity. ✔Elevated their leadership presence. ✔Built unshakable resilience.

📌Ready to Break Free from Overload & Lead with Impact?
📩DM me with "Yes to Clarity" to start your transformation.

Award Winner Int. Leadership Development & Wellbeing  Coach 

Know You More

🚀 Transforming Challenges into Impact:
At Know You More (KYM), I coach individuals to drive transformational change with passion and impact —a journey from point A (current challenges) to point Y (sustainable success and fulfillment). That "Y" is where dreams align with impact, and the sense of achievement fuels lasting joy.

🌍 Creating Social Impact with Every Step:
KYM’s mission extends beyond individual growth. As a social technology company based in Edinburgh, Scotland, we deliver high-quality coaching at scale through innovative platforms and professional coaches. Our goal? To empower young adults and professionals across all levels to make their mark on the world.

🤝 Your Strategic Partner in Change:
Navigating this journey isn’t always smooth. That’s where I step in—as your strategic friend and coach, I help you overcome obstacles, develop skills, and stay grounded through ups and downs.

💼 Who We Support:

Young adults building confidence and skills to create impact.
Leaders and teams improving performance, well-being, and career transitions.
📊 Skills Delivered:

Strategic Thinking
Mindfulness & Resilience
Conflict & Behavior Management
Interpersonal & Critical Thinking
Facilitation & Professional Development
✨ Helping leaders and professionals rise above challenges, thrive, and create meaningful change in their personal and professional lives.

Leadership and Wellbeing Coach 

Marshall Goldsmith Stakeholder Centered Coaching

🚀 Empowering Leaders to Thrive:
In an era where leadership is critical for business survival, I leverage Marshall Goldsmith Stakeholder Centered Coaching—a globally recognized, results-driven approach to guarantee measurable leadership growth and unlock leaders' full potential.

💼 Proven Process with Tangible Impact:

Guaranteed Leadership Growth: Coaching fees are tied to measurable outcomes.
Global Leader of the Future 360 Assessment: A tool for sharp insights into leadership development.
On-the-Job Learning: Practical, actionable strategies embedded into daily leadership practices.
💡 Why It Works:

Endorsed by top Fortune 500 leaders, this process identifies high-impact behaviors and creates lasting positive change.
Focuses on boosting emotional intelligence (EQ) and fostering bold, calm leadership to navigate complexity with confidence.
Enhances employee engagement, motivation, and cultivates a purpose-driven leadership culture.
🏆 Results-Driven Transformation:
C-level executives and senior leaders trust this method to elevate their leadership, reclaim energy, and build resilient, happier teams.

✨ Spiritual and Emotional Edge:
It’s not just about professional growth; it’s about becoming a more balanced, energized, and fulfilled leader who thrives personally and professionally.

✨Skills:
360 Feedback
Facilitation
Leadership Workshops
Emotional Intelligence
Resilience and Bold Calm
Purpose-Driven Leadership

💬 Empowering leaders to lead with clarity, resilience, and purpose—creating a lasting impact on their teams and organizations.

Certified Leadership Coach

University of Dundee

🚀 Elevating Leadership in Healthcare & Academia Through Human-Centered Coaching

Transforming leadership isn’t just about frameworks—it’s about unlocking human potential where it matters most.

At University of Dundee, I’ve designed and led international coaching programs that empower healthcare professionals, university leaders, and public sector executives to step into their full leadership potential with confidence, clarity, and impact.

📌 Key Achievements & Impact:
✔ Pioneered human-centered coaching initiatives—helping senior professionals adapt to complex leadership challenges in fast-changing environments.
✔ Integrated AI-supported coaching tools—enabling leaders to track behavioral shifts, strengthen resilience, and drive real-world transformation.
✔ Led strategic partnerships with NHS, Public Health Foundation India, and global federations, embedding coaching cultures into institutions where leadership drives outcomes.
✔ Boosted resilience (+20%), EQ (+18%), and confidence (+84%) in just 8 weeks—measurable leadership transformations that reshape decision-making and collaboration.

🌍 Building Future-Ready Leadership in Healthcare & Academia
Leadership in healthcare and education requires more than technical expertise—it demands resilience, emotional intelligence, and the ability to lead change with a bold, human-centered approach.

By integrating coaching into leadership development, I help professionals move beyond reactive leadership into strategic, high-impact decision-making—while strengthening confidence and adaptability in high-stakes environments.

🚀 Let’s connect if you’re passionate about transforming leadership

(Honorary) Senior Research Fellow and Executive Coach

📘 Created transformative learning experiences: Designed and delivered the “Multinational Enterprise Management” module, merging executive coaching with cross-cultural leadership, setting a new benchmark for hybrid learning.

🚀 Pioneered innovative teaching methods: Developed research to measure leadership mindset transformations, using advanced psychometric tools like Emotional Intelligence and Resilience.

🎯 Mentored future leaders: Coached and supervised postgraduate students, driving impactful career development and leadership skills in a competitive global market.

🌐 Built strategic academic alliances: Strengthened international partnerships, ensuring sustainable knowledge sharing and alignment with UN SDGs.

🔍 Enhanced outcomes: Boosted employability by integrating executive insights and real-world applications into core curriculum delivery.

Part-time Lecturer and Leadership Development Coach - School of Business

🎯 UNLOCKING LEADERSHIP & RESILIENCE WHERE CHANGE SEEMS IMPOSSIBLE
I designed and led PEP-SCOT, a Scottish Government-supported coaching initiative that redefined leadership development inside the prison system—an environment where resilience, adaptability, and human potential are tested daily.
💡What We Achieved:
✔Fostered growth mindsets & leadership skills in a high-stakes environment, transforming both individuals and institutional culture.
✔Established international accreditation in collaboration with a Canadian Coaching Institute, ensuring global recognition & scalability.
✔ Built strategic alliances with the Scottish Prison Service, NHS, governmental bodies, and NGOs, advancing leadership as a force for leadership & transformation.
✔Presented impact results at WHO Headquarters, reinforcing this model as a blueprint for leadership coaching in complex environments.
📊Tangible, Data-Driven Results:
✔ 30% boost in emotional intelligence & resilience, equipping individuals with adaptive leadership skills.
✔83% increase in confidence
✔Significant improvements in conflict resolution
✔Measured reductions in stress, proving the power of human-centered coaching in demanding settings.
🎯Leadership Development Beyond Borders
Beyond the prison system, I integrated executive coaching & leadership training across universities, institutions, equipping postgraduate students, professionals, and senior managers with future-ready leadership skills.
✔Worked closely with government policymakers to embed coaching into policy-driven leadership development programs, ensuring long-term, scalable impact.
✔Supervised and coached professionals, postgraduates, and prisoners, helping them shift limiting beliefs and unlock leadership potential.
🚀 Why This Matters?
PEP-SCOT proved that leadership is not about titles—it’s about transformation. This project disrupted traditional approaches and set a new benchmark for coaching in high-stakes environments.
Let’s redefine leadership together.

Senior Researcher, Coach and Project Manager

Københavns Universitet - University of Copenhagen

🚀Transforming Healthcare Through Coaching | 3 Award-Winning Leadership Initiative | EMCC-Recognized Impact
At the Copenhagen University, I didn’t just create a coaching program—I led a transformational movement that empowered patients, revolutionized leadership in healthcare, empowered health-care professionals and set a new standard for coaching-driven behavioral change.
💡What We Achieved:
• Designed & led a triple award-winning coaching initiative, recognized by the European Mentoring & Coaching Council (EMCC) for its groundbreaking impact.
🔹 Trained & coached healthcare professionals through a first-of-its-kind coaching training program, embedding executive coaching principles into healthcare management.
• Empowered 150+ patients through coaching, equipping them with self-leadership tools to improve their health, resilience, and well-being.
•  Launched ‘Person-Centered Health Coaching & Behavior Change Management,’ an innovative course,  shaping coaching education for 4+ years.
•  Led two international cross-functional teams, fostering collaboration between academia, healthcare, and coaching industries.
• Built strategic alliances with IDF, international universities, NGOs, and government agencies, driving policy-level coaching integration in healthcare.
📊 Real-World Measurable Impact:
✔ 6% reduction in high blood glucose levels, proving that coaching changes lives.
✔ 30% stress reduction among patients, showcasing the power of mindset shifts.
✔ 21% reduction in absenteeism, reinforcing the connection between coaching & well-being.
🎤 Speaking & Thought Leadership:
• Presented project outcomes at WHO Headquarters, influencing global health leadership strategies.
• Shared insights on coaching & leadership development at international summits.
• Published peer-reviewed research, demonstrating tangible improvements in emotional intelligence, resilience, and conflict resolution.
This wasn’t just a coaching project—it was a paradigm shift in healthcare leadership.

🌍Assistant Professor,  Project Manager,  Award-Winning Leadership & Development Project Lead

🌀Inevitable Future Leadership: AI-EQ Synchronicity to Empower Female Leaders in Tech & Healthcare to Lead with Calm Power, Clarity & Presence | TEDx Plattsburgh Speaker 🎤

📌 Are you a high-achieving female leader in tech or healthcare, constantly overwhelmed by decision-making, time constraints, and the challenge of balancing well-being with impact?

The pressure never stops. You’re leading teams, driving innovation, and making high-stakes decisions. But behind the scenes? You’re exhausted—constantly firefighting challenges and struggling to find time for yourself.

What if that changed? What if you could move from overwhelm to clarity, reclaim time, and lead with confidence—without burnout?

💡That’s why I developed my AI-EQ Leadership framework—a system that combines Emotional Intelligence with AI-driven insights to help female leaders master clarity, well-being, and impact.

Instead of just managing time, own it. Instead of feeling drained, lead with energy and control.

😾 Imagine confidently leading—without burnout, without chaos, just calm clarity and impact.
✔Make sharp, high-impact decisions.
✔Reclaim time for what truly matters.
✔Elevate your leadership presence.

😾 Meet Sarah, a senior tech leader balancing complex projects and pressure. Like you, she wanted to create impact—without exhaustion.
She tried managing time better, working harder. Nothing changed—until she changed how she led.

Through AI-EQ coaching, Sarah:
✔Reclaimed 10+ hours per week.
✔Elevated her leadership confidence.
✔Built a sustainable work-life balance.

What if you could create your own transformation—just like Sarah?

🔥 Ready to reclaim time, sharpen decision-making, and lead with confidence?
Through my AI-EQ coaching approach:
🎯Move from overload to clarity.
🎯Make high-impact decisions with ease.
🎯Master emotional resilience & executive presence.
🎯Navigate complexity with confidence.

🏆 As an award-winning leadership coach, GenAI strategist, and global speaker, I empower female leaders to move from overload to clarity, well-being, and impact by harnessing AI-EQ synergy.
For 15 years, I’ve worked with global executives, start-ups, and enterprises—designing and leading high-impact coaching programs to elevate leadership agility, resilience, and performance.
🏅EMCC International Coaching Award Winner
🏅50 Outstanding Women in Healthcare
🏅100 Best Global Coaching Leaders

💡My coaching results:
✔14% increase in EQ & resilience
✔30% reduction in stress within 3 months
✔83% boost in leadership confidence
✔33% improvement in team engagement & communication

👋 Let’s map out your AI-EQ leadership in a 30-minute CalmAI Breakthrough: https://calendly.com/abcinarlowe/30min

📩 DM me with "AI-EQ Clarity" to start your transformation.

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Alex Smith

Ayse B. Cinar-Award Winner Leadership and Wellbeing Coach

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