Collin Cadmus

Collin Cadmus, LLC

Sales Consulting, Advising, Training, Coaching, and Fractional / Interim CRO for B2B SaaS, AI, and technology companies. Visit collincadmus.com to learn more and get started.

Customers include: AiSDR, Artos, Ascend, Avoma, Bookt, Cascade, Chatdesk, Checkr, Cloudtalk, Cometly, Countly, Dasha, Datasaur, DevStats, Dutchie, FullEnrich, Fyxer, Gemography, Hifive, Hint Health, Inex One, Insycle, Ixon, Lari, Lessonly, Liftoff, Lightbeans, LuminUltra, Mighty, Momentum, Neologic Vision, Nettly, Nom Nom Data, Ordant, Pathlock, Payara, PayFit, PilotHouse, Pipedrive, Polymer, Pragmatic, Prehired, ProcureSpark, Qobra, Rampd, RepVue, Resquared, Sales Virtual, SalesDock, Sendlane, SentiSum, SolarWinds, Spiff, StackShine, SunDevs, Swogo, Sybill, Truly, Veza Digital, VideoForm, Vimeo, Wavv, Winn, Zeni, and many more.

Consultant & Advisor

Collin Cadmus Podcast

If you're into sales, marketing, leadership, and technology, this podcast is for you. Available on YouTube, Rumble, Spotify, and Apple Podcasts. Follow this page for podcast clips!

Creator

Qobra

Advisor

Momentum.io

AiSDR

Hifive

WINN.AI

Pipedrive

Fyxer AI

Veza Digital

Fractional CRO

I'm Collin Cadmus, a lifelong Salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader. I've hired and trained over 300 B2B Salespeople, generating over $100M in recurring revenue and over $300M in exits. 

With over 10 years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Strategic Advisor, and Sales Coach to top SaaS companies around the world. 

Stats:
Aircall → Valued at $1.1B
Doctor.com → Acquired for $150M+
SinglePlatform → Acquired for $100M

Links:
collincadmus.com
youtube.com/@collin-cadmus
x.com/collincadmus
instagram.com/collincadmus
tiktok.com/@collincadmus

Goodbye spreadsheets, hello Spiff. With Spiff your commissions are automatically calculated in real time, displayed on beautiful dashboards, and integrated with your CRM. I would’ve saved countless hours as a VP Sales with this incredible new tool. Every sales org needs this.

Rest Less UK

Chief Commercial Officer (CCO)

Payhawk - The financial system of tomorrow

Headhunted to professionalise sales, success and partner organisation in anticipation of their Series B, which was 
CEE’s 2nd largest at €220M creating Bulgaria’s first Unicorn.  
▪ Professionalised sales, success and support organisations, setting the Go-to-Market strategy  
▪ Implemented data model, systems and enablement structure to scale UK, France, Germany, Spain, 
Netherlands and Bulgaria, also establishing a foothold in the US.  
▪ Scaled the team from 30 to 110-employees (10-direct reports 2x VPs, 5x Directors Sales, 1x Alliances, 1x CSD 
and 1x Support Director 
▪ Grew revenue grew 4x from €3M to €12M ARR in 1y  
▪ ACV range from £10k to £150k.
Competitors include, BREX, Navan, Spendesk,Pleo, Moss

Senior Vice President Of Global Sales

Freespee

Headhunted to professionalise sales, success and partner organisation, evolved the organisation towards specific 
ICP that aligned with CLV:CAC expectations. 
▪ Professionalised sales, success and support organisations, focusing on Luxury, Automotive, Commercial Real 
Estate and online Marketplaces  
▪ Rightsized the team eliminating unprofitable offices in Germany and Spain.  
▪ Implemented MEDDIC and built partnerships with Content Square, Deloitte and 55 
▪ ACV range from $10k to $150k. 
▪ Major deals included Toyota, KIA, Suzuki, MSC Cruises, Club Med, Richemont (Piaget, Mont Blanc, Cartier) 
JLL, CBRE 
▪ ACV Range from £45k to £900k

Senior Vice President of Global Sales

Zappi

Hired to build out European operations for this scrappy start up as the commercial lead for EMEA 
▪ Grew the business from £0-£8M ARR 
▪ Implemented SFDC, sales methodology, built out direct (12), partner(1), success (4) and project managers (3) 
▪ Established bases in Germany and France 
▪ Built out a £1M account with Philip Morris and large blue chips Reckitt Benkiser, Nestle, Samsung 
▪ ACV Range of £60-£1M

Vice President, EMEA

Alida

Promoted to Director
- Oversaw growth from 0-£8M ARR in the UK

Sales Director UK&I

First international employee, moved to London to establish EMEA HQ
- Hunted throughout EMEA to expand our presence from our anchor account. 
- Wins included, BBC Magazines, BBC World News, UNICEF and HSBC Global

Account Executive - EMEA

Headhunted to professionalise thier SDR lead gen function when at $1M ARR. 
- spearheaded effort to obtain US customers
- team generated 220+ discovery/demo meetings in 1Y

Sales Development Representative

Sophos

Opportunity development within defined territory of Fortune 500 organizations. Using consultative approach to uncover business pains associated to network security while positioning Sophos as a leader in the industry. 
Engagements included Intel, Albertsons and Medtronic.

Sales Development - National Accounts

info-tech research

Sold syndicated research product to IT professionals in a variety of industries. Consistently exceeded targets and set sales records.

Inside Sales Representative

20 years of experience across Start Ups, Scale Ups and Turn Around’s. Currently, as Chief Commercial Officer at Rest Less.  

Paul had impressively launched 4 different multi-million businesses in Europe and drove a turn around with another. At Payhawk, Paul lead the professionalisation of their sales organization whilst scaling them from €3M to €12M and 30 sales, customer success, pre-sales and customer support people to 110 in 1 year. 

Paul's leadership career began as international employee number one at Vision Critical. He grew the EMEA business from 0 to £8M with 15 employees across multiple European locations. He then went on to launch Zappi in Europe, taking them from 0-£8M and from 2-18 people in 4 years. He followed this with turning around Freespee, rightsizing their sales and success organisations whilst delivering growth from £8M to £12M in 3 years.

taplio

The Battle

Collin Cadmus

Paul Albert

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?