Collin Cadmus

I'm Collin Cadmus, a lifelong Salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader. I've hired and trained over 300 B2B Salespeople, generating over $100M in recurring revenue and over $300M in exits. 

With over 10 years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Strategic Advisor, and Sales Coach to top SaaS companies around the world. 

Stats:
Aircall → Valued at $1.1B
Doctor.com → Acquired for $150M+
SinglePlatform → Acquired for $100M

Links:
collincadmus.com
youtube.com/@collin-cadmus
x.com/collincadmus
instagram.com/collincadmus
tiktok.com/@collincadmus

Advisor

Goodbye spreadsheets, hello Spiff. With Spiff your commissions are automatically calculated in real time, displayed on beautiful dashboards, and integrated with your CRM. I would’ve saved countless hours as a VP Sales with this incredible new tool. Every sales org needs this.

9 months in CEO tells VP Sales if they don't hit their number they're fired.

VP Sales immediately changes from long-term strategy to short-term.

VP Sales puts aggressive pressure on their team.

VP Sales micro-manages pipeline and gives best leads to top reps.

VP Sales pushes team to be overly aggressive with prospects.

AEs call and email prospects 3x more than usual with high-pressure tactics.

Prospects get turned off.

AEs get burned out.

This scaleup just became a startup again.

Congratulations on the failure, CEO.

VP Sales never stood a chance.

Short-term pressure on executive leaders rarely helps.

It's more beneficial to build their confidence than to shatter it.

Leadership VS Dictatorship 101.

Who would've thought this lesson needs to be taught in 2026.

But it does.

5x Sales Leader / 2 Exits / VP Sales / CRO / Consultant / Advisor / Coach / collincadmus.com

Vanta

I talk to security and compliance leaders every day, and these challenges come up again and again:

❌ Missing certifications = blocked deals and lost revenue
❌ Security questionnaires eat up valuable time—teams spend 10-40 hours per month on them
❌ Compliance is only a priority during audit season, making it tough to prove security year-round

That’s where Vanta helps:

✅ Continuous compliance – SOC 2 & ISO 27001 monitoring 24/7
✅ AI-powered automation – answers security questionnaires in minutes with 95% accuracy
✅ Less manual work – so your team isn’t stuck in reactive audit cycles

Security and compliance should support growth, not slow it down.

If these challenges sound familiar, let’s chat! 🚀

Senior Account Executive

Catalyst Software

- Full cycle AE trained on MEDDPICC & Command of the Message frameworks, driving substantial
revenue growth and client acquisition in a dynamic post-acquisition environment.
- Leveraged full-cycle enterprise AE expertise to exceed targets, contributing to the company's
growth and solidifying its market position after the Totango acquisition.

Senior Enterprise Account Executive

Outreach

- Achieved President's Club 4 times
- Ranked top AE among 75 in 2021.
- Closed five six-figure deals and secured 105 net new customers totalling over $5MM in revenue
- President's Club 2019, 2020, 2021, 2022

Enterprise Account Executive

- Managed full sales cycle for new and existing accounts achieving territory goals using MEDDPICC.
- Identified prospect needs and built effective business cases, demonstrating ROI and value of Outreach.
- Partnered with Solution Consultants for successful proof of concept demos to C-level executives
- Achieved quota attainment and maintained high pipeline generation and forecast accuracy

Commercial Account Executive

DocuSign

- Managed 80 customer accounts, upselling from web to corporate, achieving 104% sales targets. 
- Supported principal account executive in client outreach and meeting coordination.
- Enhanced client relationships through strategic upselling, driving revenue growth.

Associate Account Manager

- Led strategic outreach campaigns, surpassing quarterly targets.
- Achieved 134% of annual quota, generating $930K in pipeline opportunities. 
- Ranked #1 out of 30 reps in quota attainment, contributing to team success.
- Promoted rapidly, becoming 2nd fastest in company history
- Awarded Top SDR Producer for FY18/19, demonstrating exceptional performance.

Senior Sales Development Repesentative

Jordan Salon The Professional Man's Barber

•My father passed away while I was in college. I took a hiatus from college in order to oversee my family business and care for my 5 siblings and widowed mother. 
•Grew revenue from 90k to 460k by leading marketing, SEO, customer acquisition, lease negotiations, hiring, and overall business strategy. 
•Acquired barber license and gave over 1000 haircuts over 7 years to well-known tech leaders in the Seattle area such as the president of Microsoft, founder of Concur, etc.

Business Operator + Master Barber

Keller Williams Realty, Inc.

•Facilitated the buying and selling process, throughout the entire real estate transaction.

Real Estate Broker

Starbucks

•  Collaborated with team-members to develop creative and innovative solutions to deliver hot drinks to consumers.
• Formulated outside-the-box ideas while simultaneously working within the boundaries of the Starbucks core image and values.

Project Consultant via Foster School of Business

Macy's

•Refined customer services skills, advised customers, and learned management skills. and recognized as top performer.

Sales Consultant

بِسْمِ اللهِ الرَّحْمٰنِ الرَّحِيْمِ  - وَمَا بِكُم مِّن نِّعْمَةٍ فَمِنَ اللَّهِ ۖ 

The obstacle is the way. 

When I was 19, my father passed away unexpectedly.

I had 5 siblings and a stay-at-home mom to take care of.

Lucky for me, I had spent many years with my father at his hair salon that he opened in 1987, where at age 9, I learned how to answer the phone, book appointments, and greet 6-foot giants with a firm handshake.

However, with no barber degree or management experience, I was thrown into the deep end and had to learn how to swim quickly.

I made more mistakes than I would like to admit, but fast forward 7 years, I had learned some priceless things:

-Gave over 12,000 haircuts having a 97% return rate and a book of clients consisting of leaders and CEOs at Concur, Zones, Microsoft, Expedia, and many more.
-Became the top men's barber in Bellevue (35+ Yelp reviews :))
-Learned how to run a business, manage employees and satisfy customers

This gave me a unique perspective on business and life in general.

I persevered to gain entry into the UW Foster School of Business and ended up graduating with an emphasis in Sales and Marketing.

I knew I had a love for tech and a knack for sales, so when a client of mine, who was an SDR at DocuSign offered to refer me, I did not say no.

I was the fastest promoted SDR at DocuSign, lived through my first IPO with them, and learned a whole lot about SaaS.

After mass blasting emails from Outlook, we got Outreach at Docusign. 

I fell in love with the product and ended up getting hired by the VP of Sales, on the spot during my interview.

Never give up and always give 100%. 

You never know where life takes you. 

I speak Arabic fluently, and some English :)

Thanks for checking out my profile!  Feel free to connect with me.  Would love to meet you!

Mohammed Kiswani

I owe so much of my sales career success to one man--->Alex Kremer.

I worked under Alex on 3 different teams at Outreach and Catalyst

What's unique about Alex is he is the type of leader that leads from the heart and practices what he preaches about authenticity, how you show up for customer calls, and how you show up in every area of life. 

Alex had a very successful sales career and now runs Alluviance teaching  sales professionals how to be the best version of themselves with a focus on inner game. 

Futhallah Hamed and I were  lucky to have him join the Deen & Deals podcast last week. 

We had an amazing conversation. 

Full episode in the comments below. 

Give it a listen!

Sales @ Clari | Podcast Host @ Deen & Deals

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The Battle

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