Collin Cadmus

Collin Cadmus, LLC

Sales Consulting, Advising, Training, Coaching, and Fractional / Interim CRO for B2B SaaS, AI, and technology companies. Visit collincadmus.com to learn more and get started.

Customers include: AiSDR, Artos, Ascend, Avoma, Bookt, Cascade, Chatdesk, Checkr, Cloudtalk, Cometly, Countly, Dasha, Datasaur, DevStats, Dutchie, FullEnrich, Fyxer, Gemography, Hifive, Hint Health, Inex One, Insycle, Ixon, Lari, Lessonly, Liftoff, Lightbeans, LuminUltra, Mighty, Momentum, Neologic Vision, Nettly, Nom Nom Data, Ordant, Pathlock, Payara, PayFit, PilotHouse, Pipedrive, Polymer, Pragmatic, Prehired, ProcureSpark, Qobra, Rampd, RepVue, Resquared, Sales Virtual, SalesDock, Sendlane, SentiSum, SolarWinds, Spiff, StackShine, SunDevs, Swogo, Sybill, Truly, Veza Digital, VideoForm, Vimeo, Wavv, Winn, Zeni, and many more.

Consultant & Advisor

Collin Cadmus Podcast

If you're into sales, marketing, leadership, and technology, this podcast is for you. Available on YouTube, Rumble, Spotify, and Apple Podcasts. Follow this page for podcast clips!

Creator

Qobra

Advisor

Momentum.io

AiSDR

Hifive

WINN.AI

Pipedrive

Fyxer AI

Veza Digital

Fractional CRO

I'm Collin Cadmus, a lifelong Salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader. I've hired and trained over 300 B2B Salespeople, generating over $100M in recurring revenue and over $300M in exits. 

With over 10 years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Strategic Advisor, and Sales Coach to top SaaS companies around the world. 

Stats:
Aircall → Valued at $1.1B
Doctor.com → Acquired for $150M+
SinglePlatform → Acquired for $100M

Links:
collincadmus.com
youtube.com/@collin-cadmus
x.com/collincadmus
instagram.com/collincadmus
tiktok.com/@collincadmus

Goodbye spreadsheets, hello Spiff. With Spiff your commissions are automatically calculated in real time, displayed on beautiful dashboards, and integrated with your CRM. I would’ve saved countless hours as a VP Sales with this incredible new tool. Every sales org needs this.

MediSpend

Client Partner

MedCompli | A MediSpend Company (acquired by MediSpend June 2024)

Chief Operating/Commercial Officer

The  Revenue Advisory Group

Revenue success is based on organizational success. The Revenue Advisory Group works with C-level executives to develop strategies and tactics to increase revenue velocity.

Earned reputation as a subject matter expert in transforming underperforming/startup companies and driving revenue growth.

Angel investments.

Business Leader/CEO

qordata

Data Driven Compliance Solutions providing Compliance Focused Intelligence.

Enables Life Science Compliance teams to achieve better outcomes via risk based oversight and monitoring of compliance programs.

Head Of Sales

CertiTrek Group

Overall responsibility for revenue generation and strategy, and sales operations for 6 key professional Certification eLearning companies.

Key challenges: 1) build a B2B revenue stream; 2) open new markets for company products; 3)
refocus/refresh company’s value propositions 4) recruit sales team

B2B contribution to revenue grew from 2% to 30% in 12 months.
Opened educational market placing products in 20+ Colleges and Universities in 14 months.

Director of Sales

Ofni Systems

Privately held technology company specializing in software solutions that ensure 21 CFR Part 11 compliance for pharmaceutical, biotech, and medical device industries. Vice President, Sales (reporting to CEO). Key business leader at industry events and conferences.

Key challenges: 1) build a robust sales organization; 2) refocus/refresh company’s brand image in the marketplace 3)develop sales operations platform

Hired as company’s first Vice President of Sales. Turned CEO/board vision into a strategic plan for future growth including creation/scaling of remote and inside sales organization, sales/leadership training, and technology upgrades. 

Key wins include Pfizer, Merck, Celgene, GSK, Baxter, and Medtronic.

Vice President of Compliance Sales

Prism Publishing/JobFinderUSA

Leader in employment advertising for the skilled labor market. Director, Sales & Marketing (reported to CEO/Co-Founder)

Key challenges: 1) stem revenue decline; 2) transform legacy business into a digital contender as industry experienced rapid change 3) marketing strategy 4) sales operations 5) recruit team members

Recruited to shape and drive a new digital strategy, including restructuring/redeveloping sales force to succeed in new market.

Built and managed 13-member sales organization across 5 offices. 

Devised new sales infrastructure including revamped compensation program and the introduction of SaaS best practices.

Increased sales 14% in 6 months and achieved 100% of 2 year revenue goals within first 13 months.

Director of Sales and Marketing

PlotWatt (acquired by American Efficient)

Technology company providing SaaS energy monitoring/efficiency solutions serving a wide range of industries. Director, Sales (reported to CEO/Founder)

Key challenges: 1) commercialize product; 2) build sales organization; 3) drive entry into restaurant/food services markets 4) develop sales operations 5) recruit team members

Quickly advanced from a consulting role into a full-time executive position as company’s first Director of Sales.

Put internal/external sales infrastructure, team, processes, metrics, and systems in place to support growth. Developed and managed product pricing, contract design/negotiations, and client onboarding programs.

Reduced cost of customer acquisition 66% by cultivating relationships at trade shows and industry conferences.

Created account management strategies that were pivotal in team achieving 100% customer satisfaction index.

Used networking experience to personally secured first 50 customers. Drove entry into key accounts including KFC, Dunkin Donuts, and Wendy’s, winning product installations in 1,200+ restaurant locations. 

Identified and cultivated technology’s preventive maintenance capabilities, an application which increased monthly subscription fees. Secured 20-store pilot with Macy’s.

Director of Sales 

Helm Pharmaceuticals

Venture-backed leader in development of pharmaceutical/OTC products designed with patented transdermal delivery system; sold in 2010. Vice President, Sales & Marketing (reported to CEO/Co-Founders)

Key challenges: 1) commercialize product; 2) build sales organization; 3) drive entry into OTC/pharmaceutical markets; 4)build compliance function

Vice President Sales, Marketing, and Compliance

Active International

Recruited as VP-Sales with the aim of aligning the sales process within the Sarbanes-Oxley (SOX) framework and overseeing business growth, meeting or exceeding all metrics.

VP of Sales

As the Chief Operating/Commercial Officer at MedCompli, I help life science organizations simplify and streamline their compliance programs and processes. With over 20 years of experience in sales, marketing, and operations, I have a proven track record of scaling revenue, sales teams, and customer satisfaction across various sectors and markets, including pharma, biotech, medical device, Edtech, FinTech, Media, and SaaS.

My core competencies include sales management and leadership, outbound and inbound sales strategies, business development, customer relationship management, data analysis, contracts and negotiations, and C-level engagement. I also have a passion for learning, innovation, and problem-solving, and I enjoy mentoring and coaching sales teams to achieve their full potential. My mission is to improve the quality and professionalism of salespeople.

taplio

The Battle

Collin Cadmus

Marc Bodner

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?