Collin Cadmus

I'm Collin Cadmus, a lifelong Salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader. I've hired and trained over 300 B2B Salespeople, generating over $100M in recurring revenue and over $300M in exits. 

With over 10 years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Strategic Advisor, and Sales Coach to top SaaS companies around the world. 

Stats:
Aircall → Valued at $1.1B
Doctor.com → Acquired for $150M+
SinglePlatform → Acquired for $100M

Links:
collincadmus.com
youtube.com/@collin-cadmus
x.com/collincadmus
instagram.com/collincadmus
tiktok.com/@collincadmus

Advisor

Goodbye spreadsheets, hello Spiff. With Spiff your commissions are automatically calculated in real time, displayed on beautiful dashboards, and integrated with your CRM. I would’ve saved countless hours as a VP Sales with this incredible new tool. Every sales org needs this.

9 months in CEO tells VP Sales if they don't hit their number they're fired.

VP Sales immediately changes from long-term strategy to short-term.

VP Sales puts aggressive pressure on their team.

VP Sales micro-manages pipeline and gives best leads to top reps.

VP Sales pushes team to be overly aggressive with prospects.

AEs call and email prospects 3x more than usual with high-pressure tactics.

Prospects get turned off.

AEs get burned out.

This scaleup just became a startup again.

Congratulations on the failure, CEO.

VP Sales never stood a chance.

Short-term pressure on executive leaders rarely helps.

It's more beneficial to build their confidence than to shatter it.

Leadership VS Dictatorship 101.

Who would've thought this lesson needs to be taught in 2026.

But it does.

5x Sales Leader / 2 Exits / VP Sales / CRO / Consultant / Advisor / Coach / collincadmus.com

Facet Life Sciences

At Facet, we're focused on helping innovative organizations design and implement effective strategies for getting to and through FDA successfully.

VP Business Development

Symmetryk™

Symmetryk is software created by pharma executives that enables field based medical teams to compliantly deliver high quality engagements and more impactful presentations.

VP Sales

Traliant

Traliant is a leading provider of compliance training, responsibilities included building AE generated pipeline (SQLs) and closing inbound (MQL) leads. 

Performance Highlights:
- ranked #1 for inbound MQL conversion (lead to close/won) 
- ranked top 10% for selling multiyear deals (80%+)
- set department record for outbound: 20 SQLs <30 days

Approached every opportunity to convert leads to clients by using consultative sales approach to discover problems and provide a solution.

Sr. Compliance Specialist 

Clear Law Institute

Temporary position, working remote spearheaded implementation of new sales technology to help accelerate sales of enterprise eLearning platform to HR professionals. 

Performance Highlights:
- assessed sales stack, metrics, kpi's and benchmarked new department goals
- integrated sales engagement software with CRM in less than 5 days
- increased touches on inbound leads 5x from current levels (50% from automation)
- generated 2x sales activity for outbound vs inbound (pipeline)

Created framework for using data to make better decisions, optimized workflows to improve conversion rates, created sales generated content to increase engagement.

Director of Sales

Outreach.io

Outreach is sales technology that helps teams be more productive (i.e. drive more meetings/ close more deals) through better tools, intelligence and automation. 

Performance Highlights:
- achieved quota first 3 months and closed several large logo accounts outside the ICP
- managed efforts with success team to implement client solutions
- targeted VP/C-level sales leaders of SMB's within assigned territory, scheduled meetings, engaged in consultative needs discovery, presented solutions, closed deals

Success came from articulating a clear value proposition (ROI) and helping customers implement and integrate new sales technology to optimize workflows.

Account Executive

aniTrain.com

aniTrain developed animated videos, games, training guides and support materials that helped training professionals create a more productive workplace culture.

Performance Highlights:
- company net revenue positive within 30 days of website launch
- developed training content, collaborated w/ creative team, designed and built website
- managed business operations, spearheaded sales and marketing efforts

Clients included the Dallas Cowboys, SJSU, and Geo Group nation's largest prison system.

Founder - CEO/ Director of Sales 

Kantola Training Solutions

Kantola is a provider of HR software, eLearning and SaaS LMS solutions, responsibilities included maintaining AE generated pipeline (hunting role) and closing inbound leads. 

Performance Highlights:
                 - established new company benchmarks for lead conversion rates
                 - closed 80% of large (enterprise/key) accounts in 2015, setting department record 
                 - recognized as top revenue producer for 9 consecutive years 2007-15

Coached new sales people, implemented framework for best practices, developed efficient workflows,  created playbook for sales team.

Sr. Account Executive

Travel/Study

Extensive travel, living abroad, volunteer work, authored book.

Keith Vendor Concepts

Started a sales consulting business to help Radio and TV broadcasters identify and develop new revenue streams. In this role I provided training and leadership on strategy.

Performance Highlights:
                 - Helped broadcasters capture $500,000-$1,000,000 annually in new business
                 - Trained, managed, and directly supported 200+ sales reps and managers
                 - Co-creator of video sales training course purchased by over 1500+ broadcasters
                 - Recognized by Radio Magazine as one of industry's top sales consultants
                 - Made keynotes for national broadcasting groups and industry trade associations

As an experienced sales trainer, manager, sales rep and consultant, I was able to train and lead the efforts of more than 200+ sales reps to close new 'non-traditional' business.

Sales Consultant

The Facet team has a reputation for designing efficient and effective FDA regulatory and development strategy for small, innovative companies.
 
- accelerating the path to regulatory approval
- identifying gaps in development plans 
- selecting the best lead indication or candidate
- commercial input to realize asset value
- mitigating risk and assessing meeting readiness

Providing these services for clients makes us more than a regulatory services provider. We are strategic, resourceful, and act more like a development partner. 

The best part, we are focused exclusively on helping small life sciences organizations move forward and reach the next stage of development as efficiently as possible.

taplio

The Battle

Collin Cadmus

Bob Keith

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taplio

The Battle

Collin Cadmus

Bob Keith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Collin Cadmus's LinkedIn Performance

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