Collin Cadmus

I'm Collin Cadmus, a lifelong Salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader. I've hired and trained over 300 B2B Salespeople, generating over $100M in recurring revenue and over $300M in exits. 

With over 10 years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Strategic Advisor, and Sales Coach to top SaaS companies around the world. 

Stats:
Aircall → Valued at $1.1B
Doctor.com → Acquired for $150M+
SinglePlatform → Acquired for $100M

Links:
collincadmus.com
youtube.com/@collin-cadmus
x.com/collincadmus
instagram.com/collincadmus
tiktok.com/@collincadmus

Advisor

Goodbye spreadsheets, hello Spiff. With Spiff your commissions are automatically calculated in real time, displayed on beautiful dashboards, and integrated with your CRM. I would’ve saved countless hours as a VP Sales with this incredible new tool. Every sales org needs this.

I'm excited to officially announce I'm advising TrackRec

The B2B sales world has needed this for a long time; the ability to display your accomplishments, have them verified by your employers, and consolidate your expertise into one concise profile. 

Don't worry, it's not about displaying quota attainment, which is an arbitrary metric. 

It's about showcasing what size deals you close, what ICP, total revenue generated, titles held, lead channels, etc. 

Very excited to be working with them and if you haven't already setup your TrackRec, you should.

5x Sales Leader / 2 Exits / VP Sales / CRO / Consultant / Advisor / Coach / collincadmus.com

Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I'm a GTM Operating Partner. Not a fractional, not a consultant, not someone who hands you a slide deck and disappears. I embed with teams, architect revenue systems, and stay until the engine runs without me.

To date, I've helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

Through the GTM Gap™ Framework, I guide companies from: 

→ Stabilization (infrastructure that supports scale) 
→ Foundation (repeatable sales motions) 
→ Repeatability (predictable pipeline and process) 
→ Scalability (AI-powered efficiency)

What I bring: 

→ AI-driven GTM design and intelligent automation 
→ Sales playbooks, enablement, and positioning that scale 
→ Revenue team structure and leadership through growth stages 
→ Hands-on execution that bridges the gap between vision and results

The leaders I partner with, founders, CEOs, and PE/VC firms, describe my work as both strategic and tactical. Insightful enough to set direction, operational enough to create momentum immediately.

If you're building for scale and need an operator who owns outcomes (not just hours), let's connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

🚨 REVOPS HIRING ALERT 🚨 

Come build something awesome with me!

My client is looking for their first Sr. Manager of RevOps to build the function from the ground up at a $40M+ services company where your work will actually matter.

We've started the foundation, now it's time to build the house!

- Not optimizing dashboards for another SaaS company
- Not inheriting a broken system someone else designed
- Not supporting a team chasing vanity metrics

You'll build the entire RevOps function for a company that saves lives.

You'll partner with me and the exec team to architect the systems, processes, and data infrastructure that powers our entire Go-to-Market motion.

You'll own HubSpot (and the entire GTM stack) end-to-end, optimize the reporting infrastructure we've started, build our capacity planning models, and partner directly with our leadership team on strategic planning.

Think of this role as the bridge between Sales, Customer Success, Operations, Marketing, and Finance. This is NOT a support role. You will be the connective tissue that makes everything work.

Your impact will be immediate and measurable, and the opportunity to grow is huge.

What I need from you:

- 3+ years in RevOps, ideally supporting $25M+ organizations
- Deep understanding of services businesses - not just SaaS metrics
- Advanced HubSpot mastery - custom objects, workflows, complex reporting
- The ability to build systems that scale in regulated, complex environments
- The confidence to present insights to executives and drive decisions

What you'll get:

- Competitive comp and benefits
- The ability to work remotely (travel to LA at least once a quarter)
- A greenfield mandate to build something from the ground up
- Direct partnership with strategy and finance leadership
- The chance to work on something that actually matters

This isn't for everyone.

If you need a playbook handed to you, this isn't it.
If you've only operated in SaaS, this isn't the role for you.
If you see RevOps as a back-office function, we're not aligned.

But if you want to build something from scratch, work on problems that matter, and own the revenue engine at a company with 15+ year average tenure?

Let's talk.

DM me for more info and tell me why YOU are the right person.

Adam Jay 

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The Battle

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Posts

Engagements

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