Collin Cadmus

I'm Collin Cadmus, a lifelong Salesperson, 5x Sales & Marketing Leader, CRO, VP Sales, and industry thought leader. I've hired and trained over 300 B2B Salespeople, generating over $100M in recurring revenue and over $300M in exits. 

With over 10 years of experience building and scaling SaaS sales teams, I now serve as a Consultant, Strategic Advisor, and Sales Coach to top SaaS companies around the world. 

Stats:
Aircall → Valued at $1.1B
Doctor.com → Acquired for $150M+
SinglePlatform → Acquired for $100M

Links:
collincadmus.com
youtube.com/@collin-cadmus
x.com/collincadmus
instagram.com/collincadmus
tiktok.com/@collincadmus

Advisor

Goodbye spreadsheets, hello Spiff. With Spiff your commissions are automatically calculated in real time, displayed on beautiful dashboards, and integrated with your CRM. I would’ve saved countless hours as a VP Sales with this incredible new tool. Every sales org needs this.

9 months in CEO tells VP Sales if they don't hit their number they're fired.

VP Sales immediately changes from long-term strategy to short-term.

VP Sales puts aggressive pressure on their team.

VP Sales micro-manages pipeline and gives best leads to top reps.

VP Sales pushes team to be overly aggressive with prospects.

AEs call and email prospects 3x more than usual with high-pressure tactics.

Prospects get turned off.

AEs get burned out.

This scaleup just became a startup again.

Congratulations on the failure, CEO.

VP Sales never stood a chance.

Short-term pressure on executive leaders rarely helps.

It's more beneficial to build their confidence than to shatter it.

Leadership VS Dictatorship 101.

Who would've thought this lesson needs to be taught in 2026.

But it does.

5x Sales Leader / 2 Exits / VP Sales / CRO / Consultant / Advisor / Coach / collincadmus.com

Adam Jay

Chief Revenue Officer (CRO)

Most B2B companies stall because growth is duct-taped together instead of designed. I fix that.

I'm a GTM Operating Partner. Not a fractional, not a consultant, not someone who hands you a slide deck and disappears. I embed with teams, architect revenue systems, and stay until the engine runs without me.

To date, I've helped SaaS and services companies generate $265M+ in revenue by installing the right mix of strategy, process, and execution.

Through the GTM Gap™ Framework, I guide companies from: 

→ Stabilization (infrastructure that supports scale) 
→ Foundation (repeatable sales motions) 
→ Repeatability (predictable pipeline and process) 
→ Scalability (AI-powered efficiency)

What I bring: 

→ AI-driven GTM design and intelligent automation 
→ Sales playbooks, enablement, and positioning that scale 
→ Revenue team structure and leadership through growth stages 
→ Hands-on execution that bridges the gap between vision and results

The leaders I partner with, founders, CEOs, and PE/VC firms, describe my work as both strategic and tactical. Insightful enough to set direction, operational enough to create momentum immediately.

If you're building for scale and need an operator who owns outcomes (not just hours), let's connect.

GTM Ambassador 

Featured Thought Leader and Overall GTM Junkie. 

As an ambassador, I share frequent content that aligns with the overall GTM Operating System developed by GTM Partners. Additionally, I share my perspective based on the analyst data gathered by GTM partners. And as GTM Partners creates more content and hosts more Roadshows, there's a HIGH likelihood you'll see me there :)

Adam Jay ♾️

🚨 We’re hiring for one of our clients and this is a great role for the hunter mentality!

Account Executive – Genesys Ecosystem

This is a high-impact sales role selling into the Genesys Cloud Contact Center space, and it’s built for someone who wants to move fast and win often.

If you thrive on ownership, energy, and execution; this is your lane.

✅ Full sales cycle ownership
✅ Direct selling into Genesys Cloud customers
✅ Co-selling with Genesys and partner teams
✅ Remote, with uncapped comp and accelerators

This is not a role for passive sellers.

It’s for the builder, the prospector, the closer.

Someone who wants to grow inside a focused ecosystem with strong product-market fit.

If you’ve sold SaaS, know how to work a niche market, and love outbound motion; you’ll thrive here.

DM me or drop a comment and I’ll share the full details.

Let’s go!

Adam Jay 

Before you scale headcount, scale clarity.

Who you sell to. 
Why they buy. 
How deals actually close.

Everything else is noise!

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Adam Jay ♾️

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taplio

The Battle

Collin Cadmus

Adam Jay ♾️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Collin Cadmus's LinkedIn Performance

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Performance ScoreCollin Cadmus's LinkedIn Performance