Ageless Careers

I help Gen X and Baby Boomer job seekers to thrive in their careers through:
* 1:1 Coaching (Resumes, LinkedIn profile recommendations, Executive Bios)
* Ageless Careers Toolkit (courses designed to help you land a job faster)
* Ageless Careers Insider Weekly (weekly newsletter with actionable tips)

I've delivered webinars and in-person presentations on resume and LinkedIn best practices to corporations and universities including Asurion, the Carnegie Mellon University Alumni Association, and Point Park University.

I've been cited as a Top Resume Writing Voice on LinkedIn and a Career Expert in online and print resources including Fast Company, Forbes, LinkedIn News, Yahoo Finance, Bloomberg Businessweek, FlexJobs, and Best Colleges.

I've also delivered customized career coaching as part of the Pennsylvania Conference for Women.

Partnership opportunities: I also partner with companies looking to hire Gen X and Baby Boomer talent. Feel free to reach out if you have opportunities that you would like to share with the Ageless Careers community.

Sponsorship opportunities: Are you looking to gain awareness with Gen X/Baby Boomer executives? Reach out to discuss opportunities to sponsor the Ageless Careers Insider Weekly newsletter and/or reach my 65K+ LinkedIn followers through sponsored posts.

Founder | Executive Resume Writer | LinkedIn Profile Upgrades | Executive Bios

Colleen Paulson Consulting

I have generated 32M+ LinkedIn impressions since January 2023, adding 60,000+ LinkedIn followers, and was named one of the Top 200 LinkedIn Creators in the US and Top 200 Female LinkedIn Creators in the World.

I use the same strategies to help clients grow their presence on LinkedIn, optimizing client LinkedIn profiles, ghostwriting posts, and introduce posting strategies to maximize reach.

LinkedIn Consultant for Businesses & Executives

I've helped 1000+ executives and job seekers advance in their careers through insightful resumes, executive bios, LinkedIn profiles, and cover letters with a 99.9% client satisfaction rate.

I've delivered webinars and in-person presentations on resume and LinkedIn best practices to groups including the Carnegie Mellon University Alumni Association and Point Park University.

I've been cited as a Top Resume Writing Voice on LinkedIn and a Career Expert in online and print resources including Forbes, LinkedIn News, Yahoo Finance, Bloomberg Businessweek, FlexJobs, and Best Colleges.

I've also delivered customized career coaching as part of the Pennsylvania Conference for Women.

Career Consultant | Resumes, LinkedIn, Cover Letters, Interviewing Expertise

I have published work in a variety of newspapers, magazines, and online resources including The Motley Fool, Investopedia, Businessweek.com, Ivy Exec, Thrive Global, Ellevate, The Pittsburgh Post-Gazette, Multichannel Merchant magazine, and Woman Engineer magazine.

I've been cited for my career advice and investment analysis in top websites including Yahoo Finance, LinkedIn News, MSN, CBS News, and The Australian.

I've also delivered ghostwriting expertise to small businesses across topics including finance, investing, and career/workforce development.

Freelance Writer | Business Ghostwriter

The ABplatform

The ABplatform is a suite of services that help companies and industry experts find each other and create high performing Advisory Boards.  We offer recruiting, onboarding, coaching, tools, and templates that you can use to build your Advisory Board, and build your business.

Advisory Board Member

Glassdoor

I wrote weekly posts for Glassdoor's Technology Bowl, sharing market trends and discussing current events with tech professionals.

Content Creator

Randstad USA

Randstad RiseSmart is the leading provider of outplacement and talent mobility services for organizations in more than 40 industries and 80 countries. 

As a Randstad RiseSmart Career Coach, I expertly coached clients on their job search strategy and provide mock interviews, interview preparation, video interviewing, offer evaluation, salary negotiation coaching, as well as information on networking best practices and LinkedIn. Coaching was provided through a customized 1:1 approach with full support throughout their job search journey.

Career Coach | Job Search Consultant

CEO Connection

I built relationships with Mid-Market CEOs, understanding their goals and connecting them with potential board roles. I also curated networking opportunities including Board Connection Receptions, and cultivated strategic alliances with Private Equity firms, start-ups, and other advisory contacts.

Board Connection Director

Carnegie Mellon University - Tepper School of Business

I evaluated 1000+ applicants on 6 continents for a Top 20 MBA program, reviewing resumes, work experience, test scores, undergraduate grades, and essays to identify top candidates and forecast student success. I interviewed global candidates remotely and in-person utilizing behavioral interviewing techniques.

I was also part of the team establishing admissions standards for MSPM (Master of Science in Product Management) degree offering.

External Reader / Interviewer

The Motley Fool

I contributed 175+ articles with a focus on the consumer products industry, predicting trends and conducting in-depth financial analysis of top companies.

Contributor / Analyst

FedEx

I served as an instrumental part of the team driving global air/ground transportation revenue and volume growth through strategic pricing programs for Fortune 500 customers with shipping revenues exceeding $100 million.  Key accomplishments include:​

* Established price points and created cost-based analysis model for new FedEx Express (Last Mile) product offering

* Developed strategic pricing programs for current and potential customers, evaluating shipping metrics of customers and determining margins for pricing programs using excel-based models

* Elevated corporate revenues and profits, collaborating with sales directors to develop customer prospects and pricing strategies for 20+ Fortune 500 customers

* Owned major intranet-based pricing system, enhancing level and quality of pricing data in corporate databases, and expanding system capabilities to include new business units

* Recipient of FedEx Global Marketing Rising Star award and two Bravo Zulu awards for outstanding contributions

* Proficient in various pricing methodologies, including market and cost-based pricing methods

Senior Marketing Analyst, Strategic Pricing & Business Analysis

Procter & Gamble

I directed all aspects of production for 2 manufacturing lines making over 1.5 million cases of consumer products per year, leading a team of 30. Accomplishments include:

* Improved overall profit margin by 10% through increasing line production speed while concurrently reducing maintenance and personnel expenses, with an emphasis on lean manufacturing principles

* Generated cost savings of $1 million through improving existing processes and consolidating product manufacturing to one North American site. 

* Reduced level of quality defects by 50% while increasing equipment speed by 30%

* Increased brand production capacity by 10% through directing installation and start-up of production equipment

Manager/Technical Engineer

Want to up your game on LinkedIn?
Need an new resume or executive bio?
How about an expert presentation on ageism in the workplace?

I can help with all of that!

I deliver a wide range of services including:
* Executive resumes, executive bios, and LinkedIn profile upgrades
* LinkedIn strategies for small businesses and executives
* Business writing about ageism, workforce trends, and job search strategies
* Presentations/webinars on a variety of topics including ageism and LinkedIn/resume best practices

A little about me: I'm a 5x career changer who has skill-stacked my way from engineering into career consulting.

I started my career with Procter & Gamble as an Engineer/Production Manager, learning not only about consumer products, but also gaining key insights into leadership and career development. 

In my early 20s, I helped P&G move its manufacturing operations from Greenville, NC to Belleville, Ontario. I lived in Canada for 3 years and managed multi-million dollar projects and operations, managing a team of 30 in my Production Manager role. After earning my MBA, I worked in strategic marketing for FedEx, setting prices and forecasting profits for Fortune 500 customers and establishing price points for a new transportation product offering.

After my time in Corporate America, I pivoted and launched my own writing/consulting business. I served as a Contributor/Analyst for The Motley Fool for 4 years and have been cited as an industry expert by major news organizations and job search sites including Fast Company, Forbes, CBS News, Yahoo Finance, MSN, LinkedIn News, and FlexJobs. 

I have remained on-trend for career development best practices through my additional consulting work including:

* External Reader / Interviewer for Carnegie Mellon's Tepper School of Business for 7 application seasons, evaluating 1000+ applicants on 6 continents

* Board Connection Director for CEO Connection, connecting Mid-Market CEOs with board seats and participating in our "How to Get on a Board" Workshop

* Career coaching/outplacement services with Randstad RiseSmart

* Advisory board member for TheABplatform

* Glassdoor Expert/Content Creator Program Manager

My proudest professional accomplishment is my involvement in saving our local pool. As Board President of the Brook Park Swim Club, I worked with our community to turn a projected $70K deficit into a surplus within 12 months, protecting this community asset for our children. 

Reach out (colleen@agelesscareers.com) and let me know how I can help you to reach your goals.

Colleen Paulson

"I'm 62 & have at least 5 good years of work left."

I've heard from 1000s of job seekers in their 50s, 60s, and beyond within the past few years. Folks often lead with their age when they reach out, as if they should apologize for wanting to work.

Listen, you don't have to apologize to anyone if you want (or need) to keep working into your 60s and beyond.

Most of us don't have a guaranteed pension and won't be retiring in our 50s. My data shows that 90% of us plan to work into our 60s and 25% of us plan to never retire.

However, if you're 50+ and navigating the job market, you’re not imagining it: ageism is real. 66% of workers have seen or experienced age discrimination in the workplace according to a 2025 AARP survey.

With that said, I'm seeing folks in their 50s and 60s land great jobs (even in this challenging market). I recently had a client in his late 60s land his "dream job" as an IT analyst, countering the ageism that can be so prevalent in tech - so yes, you can position yourself as the leading candidate, regardless of age.

Here's how to get started:
* Keep networking (let people know you are looking)
* Write an "ageless" resume (with quantified results)
* Build a LinkedIn presence (so recruiters find you)
* Stay confident (you can do this - I promise)

Focus on what you can control. And please, don't lose that confidence. Any company would be lucky to have you.

ps: If you are hiring, please review your practices. Are you interviewing candidates over the age of 60? How about candidates over the age of 50? If not, why?

#ageism

Advising 50-plus executives on career & LinkedIn strategy | 87K+ going ageless | Ex-P&G, FedEx | Featured by CNBC, Business Insider, Forbes, & Fast Company

Workers ages 65+ spend an average of 7 more weeks unemployed than those 25-34, according to recent BLS data. That's nearly 2 extra months of searching based on age alone. 

Why? Ageism and outdated assumptions about experienced workers are still part of the narrative, unfortunately. 

AARP and LinkedIn are trying to bust these myths with real data demonstrating that hiring workers who are 50+ is a true strategic advantage.

Here's what they found: workers who are 50+ have increased their disruptive tech skills by 25% over the last 5 years. So, we're continuing to learn and adapt to all of the new technology that's coming down the road (not a surprise - we've always adapted in the past, why wouldn't we keep doing so?).

When it comes to retention, the data is even more striking. Among employees hired in June 2024, 85.4% of workers 50+ were still with their employer one year later compared with just 70.6% of younger hires. 

Workers who are 50+ also have 20% larger (and more senior) networks, which means more mentorship, expertise, and opportunity flowing into businesses.

Despite all of this, experienced workers still face longer job searches. 

Here's the thing: many of us want (and need) to work into our 50s, 60s, and beyond. My polls here on LinkedIn show that 90% of workers plan to work into their 60s and that 25% plan to never retire. 

So, if you're hiring, you've got to ask yourself: Are you interviewing people older than 60? How about candidates over 50? If not, why?

#ageism #futureofwork

Unilever

Influencer Specialist, Dove Men+Care (Secondment)

Song Candy Media

- Managing various aspects of TikTok campaigns, including providing input into campaign ideas, providing expert advice and optimizations along the way, and managing project deliverables
and timelines, and attending calls. 
- Providing strategic input during TikTok campaign brainstorming and planning.
- Researching and reporting on industry & TikTok platform trends, looking for areas of opportunity for Song Candy clients.
- Assisting with pulling together campaign wrap up reports.
- Strategizing, sourcing, on-boarding, managing, and reporting on creator partnerships.
- Creating deliverables for campaigns such as kick-off call briefs, creator briefing prompts, and other client-facing materials.
Platform usage experience: AirTable, MaveKite, Creator.Co, #paid, Brands Meet Creators, Toggl, ClickUp.

Account Manager

Kulpa Consulting LLC

Kulpa Consulting provides expert digital marketing consulting and customized content creation for social media platforms. Our current partners and brand collaborations include Amazon, Song Candy, Once Upon A Cloud, Volley, Parade, Vivaia, Macy's, and more. We've worked with a range of past clients, including Coverdell, Bootler, OptiLingo, Kabardian Group, Kaercher Insurance, Provant Group, 8 Hospitality Group, and Spaces Real Estate. Currently acting as an Account Manager with Song Candy Media. Experience utilizing project management tools and platforms such as Canva, Toggl, ClickUp, Otter.AI and Airtable.

Our services include:
Campaign Strategy & Management: We offer full-service management for social and influencer marketing campaigns, from expert advice and optimizations to strategic input during planning. We stay on top of industry trends and identify areas of opportunity to help you get the best results. Our team can also manage creator partnerships, from sourcing and on-boarding to reporting on results.

Content Creation: We specialize in creating organic, authentic TikTok video posts and Instagram Reels for brands. We can work with you as a continuous ambassador, a one-off collaborator, or an ongoing strategic partner and social content manager.

Let us help you elevate your social media presence and drive meaningful engagement with your target audience. Contact us today to learn more about our digital marketing services.

Influencer Marketing Strategist

Integral Ad Science

Customer Success Manager with expertise in managing client relationships and driving adoption of verification services on social platforms. As an internal TikTok SME, I served as a subject matter expert for the CSM team and provided valuable insights for upselling and activating IAS services. Utilizing my in-depth knowledge of the industry and technical expertise, I identified key stakeholders and expanded relationships within customer organizations. I championed the "voice of customer" by sharing customer-driven product feedback with the product and revenue leadership teams. Additionally, I facilitated formal trainings for agencies, vendors, and brand teams on product usage best practices, which led to increased adoption and revenue. 

By collaborating with the sales team, I identified opportunities for additional revenue and drove client retention, renewal, and expansion. I also resolved technical issues for customers by coordinating across functional teams, leading to a better user experience. Through rigorous and ongoing training, I stay up-to-date with the latest trends and forecasting in the ad tech industry. 

I delivered consistent performance tracking and updates aligned with the customer's business objectives, ensuring their success while managing relationships with some of IAS's largest strategic advertising accounts such as BP, Hilton, Allstate, Best Buy, Starbucks, Lenovo.

Customer Success Manager

IZEA

Utilized SEMRush to create organic content audits analyzing keyword data, competitor performance, technical site performance.
Directly managed, trained and mentored five Strategy Interns in their roles supporting the strategy team
Provided SEO strategy, training, reporting, best practices guidance, implementation and optimization for custom content clients.
Led thought leadership presentations, educating internal teams on industry topics 3-4 times a quarter
Formed brand marketing books to guide content creation strategy; tone and voice, key pillars, channel differentiation, etc.

Senior Manager of Strategy

IZEA Cares Community Impact: 
Created 20+ holiday greetings cards for Cards for Hospitalized Kids.
Our Chicago team packed eight backpacks full of supplies for Operation Backpack.
Raised over $200 for the Chicago Canine Rescue and six volunteers walked 2-3 dogs each for two hours at the rescue.

IZEA Cares - Chair 

Developed strategies for both influencer marketing and custom content campaigns for agency and brand partners.
Independently gathered consumer insights and trends data to inform key learnings and creative recommendations.
Wrote external custom creative concepts, buyer personas, creative briefs, content abstracts, content strategy briefs.
Constructed 90 proactive thought starters and creative ideation as support for the sales team.
Compiled 120 educational resources for internal company education on digital marketing industry trends . 
Led 60 creative brainstorm sessions & held bi-weekly creative pitching sessions with the client development department.

Brand Strategist

Chicago Hope

Earlier in my career, I had the privilege of attending an annual fundraising event organized by Chicago HOPE, a nonprofit organization dedicated to supporting low-income high school students in achieving their dreams of attending college. The warm and welcoming community of board members instantly drew me in, and the cause resonated deeply with me. Chicago HOPE not only provides scholarships, but also pairs students with mentors who guide them through their college journey and beyond. It was at this event that I knew I wanted to become a mentor through Chicago HOPE.

For five years, I served as a board member and as the Social Media Chair, using my professional marketing skills to help raise awareness, attendance, and funds for the organization's annual fundraiser. As a student mentor for four years, I had the honor of mentoring a young woman throughout her time at NYU. She continues to inspire me to this day, and I'm proud of her accomplishments.

Through my experience as a mentor, I've learned the importance of integrity and keeping one's word in building a foundation of trust. I've also come to appreciate the power of community and being part of something bigger than oneself. This community of members at Chicago HOPE has not only inspired and motivated change in me but also served as a source of mentorship for my own personal and professional growth.

In addition to mentoring, I supported my mentee in planning and executing volunteer days for the organization, utilizing my event planning and marketing skills. My involvement with Chicago HOPE has not only had a significant impact on the students I mentored but has also helped me develop valuable skills that I've applied to other areas of my life.

http://chicagohope.org/

Board Member (Social Media Chair) and Student Mentor

Kulpa Consulting LLC offers digital marketing consulting & campaign execution for influencer and social media marketing efforts. Past clients include: Coverdell, Bootler, OptiLingo, Kabardian Group, Kaercher Insurance, Provant Group, 8 Hospitality Group, Spaces Real Estate.

Accomplishments:
Built a custom influencer network for five clients, created strategy for & executed influencer marketing campaigns on their behalf.
Strategically designed and created two local influencer press kits for sales pitches; consulted on sales strategy.
Managed social communities for three clients (six accounts total); included content creation, relationship building, growth and engagement strategy (on average achieving 3%+ monthly organic growth).
Created monthly custom content calendars and social ad budgets for five local restaurants on Facebook, Instagram, Twitter.

Social Media Strategist

Mirum Shopper (formerly Lunchbox)

Supported internal teams with digital paid media strategy and planning that delivered on client objectives and established KPIs.
Executed digital media campaigns, ensured proper tracking across programs, and managed media budgets between $50-$500K.
Created internal dashboard summarizing past digital media programs & outlining performance to establish agency benchmarks.
Evaluated and maintained relationships with digital shopper media vendors, growing vendor database by 30+ new partners.

Media Manager at Mirum Shopper

Main point of contact for influencer shopper marketing strategy & execution across several Unilever brands & national retailers.
Acted as social team’s client contact for Ragu and Bertolli shopper marketing campaigns across regional retailers. 
Managed, mentored and empowered two Social Media Coordinators to grow into a Senior Coordinator and Manager position.
Established & maintained relationships with social influencers, expanding the company’s influencer network by 200.

Social Marketing Manager

Phusion Projects

Created & managed monthly content for three Twitter & Instagram pages & two Facebook pages (521,000+ fans).
Gained experience in online crisis management through proactive interactions with communities & monitoring.
Maintained proper customer service across nine platforms & acted as a brand ambassador online & at offline events.
Achieved Facebook advertising goals, keeping CPF below 1.00 & Twitter goals, and keeping CPE below .70. 
Garnered 5 - 8% monthly growth for two Twitter pages & doubled followers for two Instagram accounts. 
Managed online prize platform, hosted on Fan Fueled. Updated daily content reaching 1500+ active players.

Social Media Coordinator

Generated monthly brainstorm calendars, ad campaigns & monthly metrics reports for Facebook pages.
Developed articles & stories published on company PR sites & internal news stories & press releases.
Served as proofreader on media materials & assisted with sweepstakes management & the Be Blue campaign.

Public Relations Intern

Dominican University

CO-EDITOR IN CHIEF, July 2011 – May 2012
Oversaw final responsibility of crosschecking facts, spelling & grammar, writing style, design pages & photos, in partnership with a co-editor in chief.
Produced features & news articles bi-monthly, using advanced reporting and multimedia skills.
Implemented operational & strategic planning of the organization & conducted editorial regular team meetings.
ADVERTISING MANAGER, Spring 2011
Negotiated sales agreements with external and internal sales representatives & tracked payments and invoices.
Handled all sales accounts & reviewed production and placement of ads, working with the graphic design team.
Created a unique press kit, generated ad sales, communicated with advertisers and handled payments and billings for advertisements.
FEATURES EDITOR (Fall 2010): Edit 8-10 features articles (per issue) written by staff writers. I edit articles to fix grammar, mechanical and A.P. Style errors.
LISTINGS & ASSIGNMENTS EDITOR (Spring 2009): Generated contacts, story ideas and assigned topics to seven staff writers.
STAFF WRITER (2008): Wrote features & news articles bi-monthly, using reporting skills such as interviewing, fact checking, writing, editing, A.P. Style rules and multimedia skills.

Editor-in-Chief (The Dominican Star)

Katherine Kulpa (Kate) is an influential marketer with over 11 years of experience in omnichannel marketing, social media, and strategic relationships. With a strong background in brand strategy, influencer marketing, account management and leadership, Katherine has consistently delivered exceptional results while working collaboratively with cross-functional teams. Katherine holds a Master of Business Administration degree from the University of Illinois. She also prioritizes community involvement and volunteering, as seen via her multiple Chair and Board member roles with local organizations.

In her current role as an Influencer Marketing Strategist at Kulpa Consulting, Katherine collaborates with multiple clients to plan, strategize, and execute effective branded campaigns with original content. She manages various aspects influencer marketing campaigns, providing input into campaign ideas and offering expert advice & optimizations. Katherine also conducts research on industry trends, identifying areas of opportunity. She is skilled in creating client-facing materials such as kick-off call briefs, trend reports, and pitch decks. She partners with brands as an ongoing strategic partner, specializing in TikTok marketing.

In her last role, Katherine served as a Customer Success Manager at Integral Ad Science. In this role, she managed relationships with key strategic accounts such as BP, Hilton, Allstate, Best Buy, Starbucks, and Mattel. Katherine improved client retention, renewal, and expansion by increasing engagement with top agency partners. She facilitated formal training sessions to educate agencies, vendors, and brand teams on best practices for IAS products. Katherine collaborated with sales teams to identify revenue opportunities and provided support in executing plans. Her in-depth knowledge of customer industries, IAS products, and technical expertise contributed to increasing product usage.

Prior to that, Katherine worked at Izea Worldwide. As Senior Manager of Strategy, she provided SEO strategy, training, reporting, and best practices guidance for custom content clients. She developed influencer marketing and custom content campaign strategies to support agency and brand partners' goals. Also, she conducted consumer insights and trend analysis to inform recommendations and authored brand marketing tools to guide content creation strategy.

Katherine's professional expertise encompasses many skills, including account-based marketing, public relations, social media, influencer marketing, sales strategy, leadership and content creation.

taplio

The Battle

Colleen Paulson

Katherine Kulpa, MBA

Followers

Posts

Engagements

Likes

Performance ScoreColleen Paulson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Colleen Paulson

Katherine Kulpa, MBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Colleen Paulson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreColleen Paulson's LinkedIn Performance