Grow North Thursday Newsletter

Every Thursday morning, you'll get 1 actionable tip to boost your business, enhance your purpose, and help you live your best life.

Author

Catapult North

I help small and medium businesses, as well as individuals, build audience and revenue through 1:1 coaching, flexible marketing advisory, and Fractional CMO services

Fractional CMO, Marketing Advisor & Growth Coach

Saunable

After experiencing the life-changing benefits of sauna, my husband Ed and I built a high-end, custom mobile sauna. Our mission: help more people feel better through quality, accessible sauna.

Today, we offer custom-built mobile saunas for purchase and host guided sauna experiences in nature. Learn more at Saunable.com.

Founder

Emergent Software

Brought on by the leadership team as a fractional CMO to define marketing strategy aligned with business goals, build a scalable content engine, align resources for execution, elevate brand positioning, and drive awareness and lead generation.

Chief Marketing Officer

Good Plane Living

My husband Ed and I built a Vans RV-10 airplane in our garage over the course of 3.5 years. We vlog/blog about our airplane building (now flying) adventures and life as an aviation family.

Airplane builder & Content Creator

Midion (formerly LeanProject)

I helped Midion navigate the decision and execute the transition from LeanProject into a brand that truly captures its broader value beyond lean construction. I partnered with leadership to develop a comprehensive marketing strategy, including a full rebrand, a website overhaul, and various digital initiatives - while bringing in the right resources to ensure long-term success.

Fractional Chief Marketing Officer

CIOs Against Cancer

After helping build CIOs Against Cancer from the ground up, I stepped into a strategic advisory role to support the next stage of growth.

-Helped shape the plan for scaling our mission and operations beyond the founding team.
-Advised on long-term fundraising efforts, including geographic expansion.
-Supported leadership transitions to ensure continuity and momentum.

I'm proud to have played a part in this organization’s journey. My volunteer commitment to CIOs Against Cancer, cancer research, and ending cancer... for everyone, continues on.

Strategic Advisor

Co-created and launched the organization, spearheading the idea from inception to impact.

Key contributions:

-Community Building: Launched founding events and built the base for long-term engagement.
-Organizational Design: Developed structure and processes for a scalable, consistent community.
-Board Growth: Supported board expansion to ensure long-term stability.
-Fundraising Leadership: Led efforts that raised $1M+ in 4 years

Built the foundation for a mission-driven organization with lasting momentum.

Founding Executive Director

Renodis - Connectivity Technology Experts

I supported the business strategy through marketing advisory and strategic marketing vision to generate awareness, build credibility, and drive qualified leads. I also led the development of Renodis community, CIOs Against Cancer, a group of c-suite technology leaders working toward a future without cancer.

Fractional CMO

Society for Information Management - Minnesota Chapter

SIM (Society for Information Management) brings together IT leaders to share, network and give back to their communities through the collaboration.

Board of Directors - Chair of Programs and Events

Cashé Software

Cashé Software is Minnesota’s leading provider of agency management software for home and community-based services agencies.

In my Strategic Advisory role, I worked with the Marketing Team to create the strategic marketing roadmap as well as provide counsel ongoing.

Fractional CMO, Strategic Advisor

Purpose-Driven Growth Coach | Author, Grow North Thursday | Marketing Advisor | 3x Entrepreneur | Airplane & Sauna Builder

👋 Follow me for weekly thoughts on business growth, personal purpose, and life design. 

🔥 Try my free newsletter Grow North Thursday. Get 1 actionable growth system each week to align profit, purpose, and a meaningful life. 

Award-winning marketing leader with 20 years experience growing B2B technology brands, SaaS startups, and $300M+ legacy businesses.

My purpose is to help others grow in their personal and professional purpose, advancing joy and meaning in individuals and communities, and courageous choices that lead to a fulfilling life.

Personal interests: Experimental aviation, sauna building, lifting heavy weights, meditation, lifestyle design, and attacking cancer. Proud boy mom and partner in projects and dreams with my husband, my life build teammate, Ed.

My Core Values:
-Service & Integrity
-Growth & Curiosity
-Connection & Understanding
-Wellbeing & Health
-Courage & Creative Freedom

LET'S CONNECT.

I love working with smart and interesting people from all walks of life.

If you have an idea for a collaboration, want to jam out on a podcast, or hire me, then let's chat.

Colleen Kranz💡

The holidays are better with sauna.


Cold air, warm cedar, and steam rolling off the rocks… it always gets people right where they need to be.

That might be letting go of the weight, a little sauna talk, or just being silent. Good heat is simple, and it does its magic every single time.

Whether you're:

-Looking for a last-minute team outing
-Hosting family
-On the hunt for a fun friend adventure
-Or in the mood for a no-fuss solo heat soak

I’ve got a nature sauna escape ready for you, built by us from the frame up.

If you’re in the Twin Cities, DM me for a 10% off code.

See you on the bench! 🔥

Purpose-Led Growth Architect | Advisor to Founders Building Profitable, Sustainable Businesses | Author of Grow North Thursday | 3x Entrepreneur & Builder of Communities, Airplanes & Saunas

A few weeks ago I woke up, drank some coffee, and went straight into… chaos.
 
I was half-writing a newsletter, half-scrolling my calendar, making smoothies for the kids (one landed on me and the floor), and trying to get us out the door.
 
One kid had no clean underwear.  My sweater was covered in smoothie.  My mother-in-law called about Christmas plans.
 
And I blurted out:  “I can't talk right now! I’m too busy!”
 
As if the universe should have known that I, Colleen Kranz, was operating in full crisis mode.
 
Then the wiser voice chimed in: “Hey Mrs. Life Design and Purpose Work… you’re making everybody crazy.”
 
Whoops.
 
Ever been there?
 
You get spun up in your own internal urgency and suddenly everyone around you gets pulled into it.
 
Deadlines are real. People count on us. The pressure is real.
 
But there’s a better way to handle intensity without letting it run your whole system.
 
That’s what tomorrow’s Grow North Thursday newsletter is about:
 
the antidote to your own urgency story.
 
If you want to join us, the link is in the comments. 👇

Back in 2015, we completed the build of our Vans RV-10 airplane.
 
It took years of weekends, late nights, and a whole lot of learning.
 
The plane has a Garmin G3X touchscreen and an autopilot system that, once you’re at cruising altitude, can hold course for hours.
 
It’s smooth. Reliable. Honestly… a little too easy.
 
Because even with autopilot on, we still stay alert. Watching the skies. Navigating around weather. Listening to the radio. Monitoring fuel and altitude.
 
Autopilot keeps the wings level. But it doesn’t think ahead.
 
That part is still on us.
 
And it’s not all that different from how we live our lives.
 
We find our routines. We lock in a course. And suddenly we’re months or years down the line, moving fast but not checking whether we’re still headed somewhere that matters.
 
A client said this to me recently on a strategy call:
 
“I’m so busy keeping everything running that I can’t remember the last time I felt excited about any of it.”
 
She wasn’t burned out. She was disconnected.
 
Her days had turned into a checklist of things that once mattered but no longer felt alive.
 
That’s what autopilot looks like in real life. You keep moving, but you stop steering.
 
Tomorrow in Grow North Thursday newsletter, I’m sharing 5 practical ways to step out of autopilot and take back the controls in your work, your leadership, and your life.
 
If you want the guide, the link to subscribe is in the comments. ✈️ 💛

Lately I’ve been noticing how tightly I grip my schedule.


Every minute accounted for. Every block of time is ultra-efficient. 

So, I tried a small experiment.

I started leaving for appointments ten or fifteen minutes earlier.

(obvious advice, right?)
 
But those extra minutes changed how I moved through the day. I stopped rushing and showing up everywhere hot. I noticed things again, like the quiet of my car or the random flyer on the coffee shop bulletin board. I felt time soften a little instead of something I had to push against.
 
It made me wonder: how much of our stress comes not from time itself, but from how we treat it?
 
Over the past few months I’ve been learning to relate to my schedule differently. Not to dominate it with more rules, but to calm it.
 
In tomorrow’s Grow North Thursday email, I’m sharing four simple shifts that helped me get there.

Want to follow along? Link is in the comments. ↓


📌 Which one are you: leave-early, right-on-time, or always-rushing?

“Berry rich.”


Last weekend I was sitting around a bonfire with friends when someone used this phrase I'd never heard before.

It means you can afford to buy berries in the middle of winter.

I laughed out loud. When I was growing up, we had wild black raspberries that grew along every edge of our farm. Each summer, we’d fill old ice cream buckets with them until our fingers were stained purple. My parents froze what we couldn't eat - small containers stacked in the freezer, waiting for winter.

I can't even remember buying berries from a store, but man... did it feel rich.

So when I heard "berry rich,” it got me thinking. 

Maybe richness isn’t just about what we can buy. Maybe it’s also about what we can still appreciate.

If you’ve ever wondered what “rich” really means, or how to keep the good things from losing their meaning, tomorrow's Thanksgiving-edition newsletter is for you.

We’ll explore what it means to define richness for yourself, and how to protect what makes your life feel full.

Want to join us? Link is in the comments ↓

Purpose-Led Growth Architect | Author, Grow North Thursday | Advisor to Entrepreneurs Who Want Profit, Purpose & Wellbeing | 3x Entrepreneur & Builder of Communities, Airplanes & Saunas

You'd be surprised how many people are out there doing it completely terrified.

Some people have just figured out how to take action anyway.

Nobody does brave things alone.

Every bold move I’ve ever made was easier because of the people in my corner. The ones who remind me who I am, and nudge me toward the version of myself I’m building.

Fear shrinks when your inner circle is strong.

The friend who listens without judgment. Bhavika Tilwani
The one who tells you the truth gently. Laura Krafka
The one who reminds you you’ve done hard things before. Jenica Pospisil
The one who believes in you on the days you forget to. Keri Lappi 

If you’re stepping into something new right now and feeling that familiar fear… don’t white-knuckle it alone.

Lean on your people.  
Accept support.  
Let yourself be lifted.

Your fear doesn't disqualify you from success.
 
What bold step are 𝘺𝘰𝘶 taking this week? ✌️


📸 image cred: Lake Superior sunrise moment in Two Harbors with the lovely Laura Krafka. She’s bringing something meaningful to the North Shore - a place for people to slow down, reconnect, and grow!

Who do you know that could benefit from your kindness at this time?


Not your money or your advice. Your kindness.

This might look like a genuine check-in, a thoughtful message. Or a reminder that they’re not alone in what they’re building, facing, or carrying.

Business isn’t just about strategy, sales, or scaling. It’s about humanity. And often, the most powerful growth lever we have isn’t another tactic, it's our presence.

So today, I’m choosing to slow down for a moment and ask:

Who could use a little extra kindness from me?

And I’ll challenge you to do the same. Pick one person, reach out, and be genuine.

Because this is what growing on purpose really looks like in the day-to-day.

We rise by lifting others, especially when there's no ROI expected.

📌 Tag someone who’s shown you that kind of kindness. Let’s spread what the world could use more of right now.

I’m grateful for you.


Whether you’ve been in my corner for years or we just connected recently, thank you for reading, supporting, sharing your wins, asking thoughtful questions, and doing the hard work of growing with intention.
 
It’s easy to rush through the year without stopping to notice what (and who) is actually helping us move forward.
 
So today, I hope you get a moment of stillness. A moment to breathe. A moment to appreciate how far you’ve come, even if it doesn’t always feel like it.
 
Happy Thanksgiving, my friends. Cheering for you always. 🤍

I’ve noticed a pattern this year across the leaders I work with.

 
Many of them are growing, but not always in a direction that feels meaningful to them.
 
They’re busy. They’re hitting milestones. They’re moving things forward.
 
But the progress doesn’t feel like the right kind of growth.
 
Across my client work (fractional CMO, growth coach, and strategist), the same three themes keep showing up. 

 
1. Clarity is beating speed  

More leaders are slowing down long enough to ask better questions. Where are we heading? Why does it matter?
 
The companies growing in a healthy direction are defining their reason for existing, choosing a direction and a specific market position, cutting noise, and making decisions with intention. They know speed without clarity just creates burnout.

 
2. Simplicity is becoming an advantage  

So many teams feel the weight of complexity. Too many tools, tactics, and competing ideas.
 
What’s working now is much simpler: clear messaging, focused offers, and systems people can actually follow through on. Leaders want work to feel cleaner, not heavier.

 
3. Well-being is becoming a business strategy  

This is one of the most encouraging shifts.
 
More founders are recognizing that sustainable growth depends on their capacity. They’re choosing fewer priorities, setting boundaries, and designing healthier rhythms. Overwhelmed leaders make overwhelmed decisions.

 
The bottom line  
 
The leaders who pause, simplify, and realign are the ones creating growth that actually feels like success.

A big part of being happy is letting yourself be excited about things.
 

And I’m not talking about big milestones. I mean the tiny, ordinary moments that make up most of your life.
 
My son Dash reminds me of this. His superpower is feeling excited about things. A new house project we’re working on, a new friend, hot chocolate, something we mentioned two weeks ago.
 
His excitement fills the whole house.
 
We adults, especially leaders and entrepreneurs, often lose this skill.
 
We stop letting ourselves look forward to things unless they are big or “productive.” We move from one responsibility to the next. We forget how energizing simple excitement can be.
 
I’ve been trying to bring more of it back into my week.
 
Sauna Fridays.  
Planning a meal I love.  
Cheering for my friends and clients.  
Anything that gives the week a spark of excitement.
 
When you let yourself get excited about everyday things, life feels more alive. More meaningful. More yours.
 
📌 What’s something you’re excited about today?

“When we are no longer able to change a situation, we are challenged to change ourselves.”

This quote from Viktor Frankl has been on my mind lately, especially around the tension between two skills that shape how we grow:

Self-honesty: facing reality as it is.
Self-freedom: loosening our grip on the identities and stories that keep us stuck.

Most of us lean hard toward one side.

Some of us are great at being honest. We see the numbers. We see the patterns. We see the strain we keep calling “a busy season.” But honesty without freedom can feel like a cage. You stare at the truth, judge yourself for it, and stay rooted in the same spot.

Others lean toward freedom. We love new ideas and possibilities. We detach from old beliefs quickly. But freedom without honesty can drift into avoidance. No grounding.

I believe real growth happens when both are present:

➽ Honesty says: Here’s what’s true right now.
➽ Freedom says: And here’s how I’m willing to respond.

So here’s a simple practice for this week:

Where do I need more honesty?
(What am I avoiding, downplaying, or rationalizing?)

Where do I need more freedom?
(Where am I gripping too tightly to old roles, expectations, or stories?)

If you can hold both, you’ll make clearer decisions and stay far more resilient through change.

Which one do you need more of right now?

I'll go first 👇

What did you love before you got so busy?


It's easy to focus on productivity and results while unintentionally sidelining the things that replenish our energy and reconnect us to joy.

For me, that’s music. That’s community. It’s creating something together that’s bigger than what any one of us could do alone.

So this year, I decided to sing again - and joined a choir!

If you’re local, I’d love to invite you to come see what we've been working on:

📍 Hastings High School Auditorium  
📅 Sunday, December 14 | 2–3pm  
🎟️ Free admission, donations accepted to support the chorale

But wherever you are, and whatever’s on your plate right now, I hope you find a few minutes this week to reconnect with your thing - whatever brings you joy, no ROI required.

p.s. We're singing with an orchestra (yes, we’re fancy)

4 years ago, I started my business helping companies build more intentional marketing strategies.
 
Like many founders, I thought the biggest hurdles would be tactical: positioning, pricing, pipeline.
 
But here’s what I’ve learned - growth is mostly internal.
 
Building a business will ask you to confront every piece of armor you’ve ever put on:  

→ The fear of failing publicly  
→ The instinct to over-deliver and prove your worth  
→ The urge to play it safe instead of play it true
 
That armor helps at first. It protects. It gets you through the messy beginning.
 
But at some point, it becomes a weight.
 
If you’re in a season where you're outgrowing your old habits, I see you.
 
The discomfort is a sign you’re on the right path. 

Keep going. Let it be messy. Let it be real.

There’s clarity, freedom, and impact on the other side.

Do you struggle to switch off from work?


You’re not alone. I’ve worn a lot of hats in my life: consultant, entrepreneur, volunteer, creator. For a long time, work slipped into corners of my day that should have stayed personal.

Even after hours, my mind kept running through ideas, problems, and the next thing on my list.

If that feels familiar, I get it.

I eventually realized that if we want to make a long-term impact, we have to protect our personal time.

So how do you switch off?

Here are three things that helped me build a clearer line between work and the rest of my life:

1 - Digital Detox

Set Do Not Disturb, remove work apps from your phone, and stay off work platforms once the day is done.

2 - Shutdown Meeting

A simple end-of-day routine that wraps up loose ends, lowers stress, and gives you a clean start for tomorrow.

3 - Transition Ritual

A small activity that helps your brain shift gears. A walk, a book, a moment of quiet. Anything that pulls you out of work mode. My go-to is a walk with the pup.

These habits made a noticeable difference in how I felt and how I worked.

How do you switch off from work?

LinkedIn's year in review is out, and look who's at the top of my list...

Joe Raasch, I have a tremendous amount of respect for you and your ability to clear the clutter when it comes to impactful executive writing and corporate communications.

Plus, I love all the tips like 30 at 3, mindful baking, and pups as presence.

Follow my friend Joe Raasch if you'd like to see more of the good stuff in your feed.

#YearinReview

Staying informed without getting swallowed whole by the news cycle feels like a modern-life tightrope.

I want to know what’s happening in the world. But I also want to protect my mental bandwidth so I can do good work and show up well for the people around me.

For a long time, I swung between two extremes.

⮕ Total avoidance or total overload.

Neither felt great.

Lately, I’ve landed on something that works well enough. A quick morning radio update.
Audio only. Short. Intentional.

Just enough to feel informed without the emotional pull that comes from watching video or scrolling headlines.

How do you stay up to date without getting pulled into the vortex?

Here’s the process that works for me right now:

𝗦𝗲𝘁 𝗮 𝘀𝗺𝗮𝗹𝗹 𝘁𝗶𝗺𝗲 𝗰𝗼𝗻𝘁𝗮𝗶𝗻𝗲𝗿
For me, that's five to ten minutes in the morning. No doom-scrolling before bed. No mid-day “quick checks” that turn into spirals.

𝗖𝗵𝗼𝗼𝘀𝗲 𝗳𝗼𝗿𝗺𝗮𝘁𝘀 𝘁𝗵𝗮𝘁 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗻𝗲𝗿𝘃𝗼𝘂𝘀 𝘀𝘆𝘀𝘁𝗲𝗺
Audio is easier on my mind than video. Short summaries beat commentary. And local news helps me feel grounded.

𝗕𝗲 𝘀𝗲𝗹𝗲𝗰𝘁𝗶𝘃𝗲 𝗮𝗯𝗼𝘂𝘁 𝘀𝗼𝘂𝗿𝗰𝗲𝘀
I'm choosing outlets that focus on facts. My goal is clarity.

𝗖𝗹𝗼𝘀𝗲 𝘁𝗵𝗲 𝗹𝗼𝗼𝗽
After I get the information I need, I move on. This is the part I used to skip. Intentional consumption requires an intentional exit.

I haven’t found a perfect system for me yet, but this has helped me stay aware without feeling weighed down. 


I'm looking for more tips. What’s your preference for consuming news?

Lindsey Calof Fitness Services

Owner-Fractional Operations for Fitness Businesses and Distance Running

Concordia University-St. Paul

Curriculum design and engaging instruction for a variety of courses including Health Psychology and Applied Exercise Prescription

Adjunct Faculty of Practice

Self Esteem Brands, LLC

I was promoted to lead a team of health coaches in developing a strong customer experience through the lens of the franchisee, while providing ongoing mentorship and training to ensure team alignment and retention. 

As the Senior Manager of Health Coaching Insights, I conducted extensive research and pilot testing to provide data-driven health coaching insights to executives, allowing them to make critical business decisions and drive alignment across franchisees. 

During the acquisition of a nutrition company, I led corporate-level presentations and in-house trainings, and pioneered projects to drive UX. Additionally, I served as an instrumental advisor to CEO and President by expertly consulting them on importance of health coaching

Senior Manager: Health Coaching Insights

As the Operations Manager, I led an initiative to establish in-house physical therapy at franchise locations, which involved researching and establishing a viable business model, sharing data-driven insights to highlight revenue benefits from the partnership, creating a team to oversee the project, recruiting clubs to participate, designing pilot testing, and creating an operations playbook.

I facilitated live training for regular franchisee education and pilot programs on health coaching, nutrition, and operations, and created client-facing content (including content blogs, presentations, workbooks, and meal and recipe guides).

Operations Manager: Personal Training

Anytime Fitness

As the Director of Virtual Experience for Anytime Fitness, I was awarded "Most Impactful Team Member" for leading concept research, testing, and creation of celebrated Virtual Health Coaching service (250 clients and $300K revenue in the first year).

I slashed employee and client turnover by leading with empathy and guiding teams in planning, building, and improving the efficiency of the health coaching program, including creating and assisting in the creation and promotion of a cellphone application for clients. Additionally, I designed a health coaching certification to localize the learning process, which involved devising a health coach curriculum, facilitating classroom training, leading testing for franchisees, and successfully certifying ~20 employees

Director of Virtual Experience

As the Regional Director - Personal Training and Group Fitness at Anytime Fitness, I developed a dynamic team of 15 fitness leaders tasked with coaching personal trainers and serving leadership roles at club locations. I led efforts to scale fitness and management processes across top-performing Anytime Fitness clubs and six growing personal training businesses.

Regional Director: Personal Training and Group Fitness

In this role, I led a personal training program composed of 200+ clients (with all different fitness levels and unique needs) and repeatedly exceeded sales and renewal goals, fueling program growth. I actively sought out and established recruiting, interviewing, and hiring methods to build a high-performing team. Additionally, I sustained and grew the personal training business by consistently hitting sales targets and renewal goals. Lastly, I founded and managed a Group Fitness program to effectively meet client and member needs and interests.

Lead Personal Trainer

St. Catherine University

Devised creative lesson plans, conveyed relevant lectures, and developed fitness activities for a Women's Fitness and Wellness course. Recognized by students for inspiring introspection and appreciation for healthy lifestyles.

Adjunct Lecturer

University of St. Thomas

Group Fitness Instructor

AdvantageHealth Corporation

Health Fair and Screening Contractor, Group Fitness Instructor

LIFETIME FITNESS

Personal Trainer, Group Fitness Instructor

University of Wisconsin-Eau Claire

I help fitness companies keep their current members longer and unlock the best opportunities for them to buy services. 
I serve as a fractional leader in product development and operations, remaining part of a team for the amount of time needed to make meaningful change happen. 

I also offer traditional consulting and project-based work. 

I have 15 + years of working in fitness: from client-facing, small business, and full-scale corporate. 
→ Check out my experience section for more context on work that I’m proud to share. 


Outside of work: 
-I am a wife to Alex, a lifelong entrepreneur who lifts me up.
-We’re parents to a little boy and silly pup. They fill us up.
-Love any type of running event, as a runner or spectator.
-I have music for every mood.   

I’m so glad you found my page and would love to connect further. 

If you are interested in a chat + learning more about my work
→ Please send me a note here on Linkedin
→ You may schedule a 30-minute workspace using the link in my bio

Lindsey Calof

“𝘏𝘦𝘺! 𝘐’𝘥 𝘭𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘵𝘩𝘰𝘶𝘨𝘩𝘵𝘴 𝘰𝘯 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘸𝘦’𝘳𝘦 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘰𝘯”⁣
“𝘏𝘢𝘵𝘦 𝘵𝘰 𝘸𝘢𝘴𝘵𝘦 𝘺𝘰𝘶𝘳 𝘵𝘪𝘮𝘦 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴𝘯’𝘵 𝘸𝘩𝘢𝘵 𝘺𝘰𝘶 𝘥𝘰…”⁣
“𝘛𝘩𝘪𝘴 𝘮𝘢𝘺 𝘴𝘰𝘶𝘯𝘥 𝘭𝘪𝘬𝘦 𝘢 𝘭𝘦𝘢𝘱, 𝘣𝘶𝘵 𝘐 𝘪𝘮𝘮𝘦𝘥𝘪𝘢𝘵𝘦𝘭𝘺 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘰𝘧 𝘺𝘰𝘶”⁣
⁣
↑These are all first sentences from emails and texts I’ve received over the past few years that eventually led to partnerships. ⁣
⁣
🔗Widely used new products. ⁣
🔗Savvy Leaders who saved time and money. ⁣
🔗Empowering relationships. ⁣
🔗Team-wide learning and growth. ⁣
⁣
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 𝐰𝐨𝐫𝐤 𝐈 𝐝𝐨 𝐢𝐧 𝐭𝐡𝐞 𝐅𝐢𝐭𝐧𝐞𝐬𝐬, 𝐍𝐮𝐭𝐫𝐢𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐖𝐞𝐥𝐥𝐧𝐞𝐬𝐬 𝐒𝐩𝐚𝐜𝐞⁣

💥New Product Builds → research, testing, business planning, full operations, launch.⁣
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💥Product Refresh to Increase usage, member results, and revenue.⁣
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💥Operational Playbooks for new and existing teams.⁣
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💥Evergreen Campaign Content: Challenges and Digital Programming⁣
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💥Digital Course Curriculum Writing and Project Management⁣
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💥Consulting→ the most frequent ask I receive is in the digital health coaching or endurance sport space.⁣
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*If you are still building out your 2026 roadmap or can think of someone that I should get on my radar this month, I would so appreciate
💬 A personal note ⤵️ or comment below.⁣
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*If you are looking for any specific connection this month ⤵️add it in the comments too. If not me, I’m sure someone in my network can help!⁣
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Always grateful for the Community here. ⁣
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I'm Lindsey. I help fitness companies increase revenue by building programs that customers love. ⁣⁣⁣⁣⁣⁣
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If you enjoyed this post → Like, Comment, Share, or Follow my Page. ⁣⁣⁣⁣⁣⁣
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#fitness #fractional #operations #product⁣⁣⁣⁣⁣⁣
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Create Lasting Products that Members Love │ Fractional Product & Operations Leader │ Retention & Revenue Growth for Fitness Companies

There’s a comedian on Instagram that I love. 
Her name is Laura Green, and her content surrounds the running space.

The tagline she's adopted is “No one Cares.” 
Namely, when people go on about their race times, paces, training plans, etc. 
She’s even had merch made with the quote. 

Her community uses her saying “No One Cares”  as a chance to chuckle at themselves, and invite a loosening of the grip of anxieties that come with their recreational performances. 

It’s light, funny, and true.

I think about it and other areas of life where success is invisibly measured.  

We all have an internal “score” that we ought to be reaching, when in reality, it’s our own self-worry that we aren’t as far along or “fast” as we should be. 

Slowdown mode is natural in the winter, so I’m leaning into it. 
My body needs it after this year. 

What’s something that you worry others care a lot more about than they probably do?

I’m so proud of my Twin sister. 

She’s taking all her crazy-good talent as a Speech-Language Pathologist and starting her own practice!

🍋 Little Lemon Speech Therapy is LIVE and offering in-person and Telehealth appointments to Minnesota Families. 

Lauren has served children and young adult patients in pediatric hospitals, outpatient clinics and has worked within the school system.

She’s also a mom and knows the value of getting appointments quickly with an experienced provider who is clear and cuts through at-home plan overwhelm. 

If your child or someone you know in MN requires an SLP evaluation, or you’re not getting the care you need within your health care or school systems, here is an amazing option. 

🍋Lauren’s not on LinkedIn, so you can find her here: 
https://lnkd.in/gGsrc8Tz

Strength Training Posts made Easy(ier)...our final option!

Curious about working with a personal trainer?
⁣
1:1 Training can carry a few misconceptions.⁣
✖️It’s bougie ⁣
✖️It’s outside your budget⁣
✖️Your “normal” needs aren’t big enough⁣
✖️You have to be in a certain level of shape to get the most out of it⁣
⁣
Can’t beat the accountability and support of personal training. ⁣
You make a real connection and can address your unique needs⁣
When you think about it like any other investment → the learning, gained insight, and results are amplified.⁣
⁣
And you can find excellent trainers at…⁣
📌the fanciest club⁣
📌the no frills club⁣
📌a speciality studio⁣
📌you can work with someone independent⁣
📌it’s possible to train across the country virtually⁣
⁣
𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐟𝐢𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐭𝐫𝐚𝐢𝐧𝐞𝐫 𝐟𝐨𝐫 𝐲𝐨𝐮⁣
⁣
𝟏 |𝐏𝐥𝐮𝐠 𝐢𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐧𝐞𝐭𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐫𝐞𝐟𝐞𝐫𝐫𝐚𝐥s ⁣
⁣
𝟐 | 𝐀𝐬𝐤 𝐭𝐡𝐞 𝐭𝐞𝐚𝐦 𝐚𝐭 𝐲𝐨𝐮𝐫 𝐠𝐲𝐦 𝐟𝐨𝐫 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐰𝐡𝐨 𝐞𝐧𝐣𝐨𝐲𝐬 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐩𝐞𝐨𝐩𝐥𝐞 𝐥𝐢𝐤𝐞 𝐲𝐨𝐮. “𝘞𝘩𝘪𝘤𝘩 𝘵𝘳𝘢𝘪𝘯𝘦𝘳 𝘪𝘴 𝘵𝘩𝘦 𝘉𝘌𝘚𝘛 𝘢𝘵 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘧𝘦𝘮𝘢𝘭𝘦 𝘳𝘶𝘯𝘯𝘦𝘳𝘴 𝘸𝘩𝘰 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘨𝘦𝘵 𝘵𝘰𝘰 𝘴𝘰𝘳𝘦?”⁣
*DON'T leave it to chance to be placed with the next trainer in rotation. ⁣
⁣
𝟑 | 𝐁𝐞 𝐢𝐧𝐭𝐞𝐧𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰. It’s normal to ask for an intro workout of some kind. Offer to pay for one full session.  
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𝟒 | 𝐒𝐞𝐥𝐞𝐜𝐭 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐰𝐡𝐨 𝐜𝐚𝐧 𝐦𝐞𝐞𝐭 𝐲𝐨𝐮 𝐰𝐡𝐞𝐫𝐞 𝐲𝐨𝐮’𝐫𝐞 𝐚𝐭 𝐢𝐧 𝐥𝐢𝐟𝐞. I recently worked with a trainer virtually. Easy. 
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𝐌𝐲 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐩𝐢𝐜𝐤𝐬 𝐚𝐧𝐝 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬⁣

🙌 Alloy Personal Training Franchise offers training in a small group. You get all of the best parts of personal training with community, which, for many, accelerates results. Highly recommend them. ⁣
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🙌Anytime Fitness Proud to have worked here on a club level and corporately when PT was launched. The programming is consistent, and you’ll get great attention. If you need recommendations or intros in your area, let me know.⁣
⁣
🙌proof3 Guys, are you opening up any more locations soon? 😀 A truly custom, data-driven program delivered by people who care a lot about client experience. 
⁣
🙌HopperFit connects trainers to clients and uses facilities that are often underutilized, like gyms in apartment complexes or corporate campuses. Genius! ⁣
⁣
🙌 Friends who train on their own that I would refer in a second: Nate Bahr, Nate Sleger, 𝐏𝐚𝐫𝐚𝐠𝐨𝐧 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐢𝐧 𝐅𝐥𝐚𝐠𝐬𝐭𝐚𝐟𝐟⁣, 𝐀𝐙
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💬⤵️Comment below if you have had a great experience working with a personal trainer. ⁣
⁣
Coming up: My last post about Strength Training for a while → 𝘚𝘵𝘢𝘺𝘪𝘯𝘨 𝘔𝘰𝘵𝘪𝘷𝘢𝘵𝘦𝘥 (𝘸𝘩𝘦𝘯 𝘺𝘰𝘶’𝘳𝘦 𝘴𝘰𝘳𝘦, 𝘣𝘶𝘴𝘺, 𝘰𝘳 𝘢 𝘭𝘪𝘵𝘵𝘭𝘦 𝘴𝘤𝘢𝘳𝘦𝘥)⁣
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#fitness #healthcoaching #operations #behaviorchange⁣⁣⁣
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Thanks to all who followed along this past month or so in hopes of leveling up your strength training. ⁣⁣
⁣⁣
Finishing today with a few thoughts about staying in with strength training when motivation can weaken. Let’s go. ⁣⁣
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👊𝐖𝐡𝐞𝐧 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐨𝐫𝐞⁣⁣
→ Your body is saying WHAT the heck did you just do? ⁣⁣
Normal, but uncomfortable. ⁣⁣
⁣⁣
The true/unhelpful advice to ”stick with it” and push through discomfort until your body adapts isn’t getting you over any humps.⁣⁣
⁣⁣
If you’re sore, you can take an extra day or two to recover.⁣⁣
Get some good walks in before you go again. ⁣⁣
⁣⁣
You can choose a body weight workout next or lower weight. It will make you feel more confident and ease the anxiety of getting so sore. ⁣⁣
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You’ll learn your body’s response and have the heavier weights back in your hands in no time (if you want them.) ⁣⁣
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Finally, you have agency, even if you’re working 1:1 with a trainer, to communicate a need to reduce so much soreness for any reason. It’s OK. ⁣⁣
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👊𝐖𝐡𝐞𝐧 𝐲𝐨𝐮’𝐫𝐞 𝐛𝐮𝐬𝐲⁣⁣
→ Or tired, or not in the mood, all of it! ⁣⁣
Planning out strength days at the beginning of the week can help, but following through when life happens requires a response from you. ⁣⁣
⁣⁣
Decide what workouts are the most foolproof for you to complete. ⁣⁣
Keeping them handy and being able to execute in a pinch. ⁣⁣
Whew! That’s dangerous in the best way. ⁣⁣
⁣⁣
𝐄𝐱𝐚𝐦𝐩𝐥𝐞→ I know a Flash 15 workout from Peloton will require me to put up my hair and run downstairs. I don’t even change my clothes. Sometimes a puppy or a small child comes to visit me. It’s hard, fun, and it gets done! ⁣⁣
⁣⁣
👊𝐖𝐡𝐞𝐧 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐜𝐚𝐫𝐞𝐝⁣⁣
→ I have a feeling some of you still have fear or imposterish feelings when it comes to strength training. ⁣⁣
⁣
Let’s address the “scaries:”⁣⁣
-You’ll miss a workout once in awhile⁣⁣
-You will compare yourself to others⁣⁣
-You'll have days when you don’t feel very strong. ⁣⁣
⁣⁣
What I hope is that you can look back on my last five posts for inspiration on tougher days.⁣⁣
I hope you can give yourself a pep talk to keep going, at your own speed, and feel proud of that. ⁣⁣
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⁣⁣___________⁣⁣⁣⁣⁣
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I'm Lindsey. I help fitness companies increase revenue by building programs that customers love. ⁣⁣⁣⁣⁣
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If you enjoyed this post → Like, Comment, Share, or Follow my Page. ⁣⁣⁣⁣⁣
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#fitness #healthcoaching #operations #behaviorchange⁣⁣⁣⁣⁣
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