Colin Gallagher

Linkedin AI Mastery

Helping Marketers (Fractional CMOs, Consultants Boutique Agencies & Freelancers) book 1-5 sales calls every day on Linkedin. 

Click below to learn more:

Founder

Growlancer

We help CEOs to land 3-5 B2B customer every month through done-for-you, 100% hands off LinkedIn & email newsletter management.

Linkedin Strategist

Your Next Home 

Operations Manager

Keltbray Group

Senior Civil Engineer

The AI Marketing Guy — Building a community & bootstrapping an AI writing SaaS to $1 million per year | Join 15,000+ AI marketing newsletter subscribers to future proof your career & build brands with AI.

If you're a marketer these days... landing premium clients consistently is as difficult as finding a needle in a haystack.

You've probably tried:

❌ Daily LinkedIn content — But got lost in the noise
❌ Generic outreach — Getting ignored or attracting tire-kickers
❌ Referral networking — Great when it works, but too unpredictable
❌ Being a "marketing generalist" — Only to compete on price with cheap freelancers

These approaches "work"...

But let's be honest - they're costing you more time and energy than they're worth... especially when you're trying to command $5K-$10K monthly retainers.

That's why we help marketing consultants and fractional CMOs unlock predictable client acquisition through our LinkedIn AI Mastery System.

Within just 90 days, our team will help you:

✅ Position yourself as the premium choice in your niche (without becoming an "influencer")
✅ Build relationships with 1,000 dream clients (companies you'd be proud to feature on your website)
✅ Generate high-quality leads using a proven system that doesn't require daily posting
✅ Close retainer clients at 2-3x your current rates

Premium clients will be booking into your calendar each month…

All you'll have to do is close deals with prospects who already see your value.

We've helped 100+ businesses to book 2,000+ sales calls and earn millions in revenue through LinkedIn. Here's what our clients say:

"Within 22 days of implementing this system, I went from charging $1,000 to $3,000 per month and signed 4 new retainer clients." — John A., Marketing Consultant

"We added $160,000 in revenue within 6-months" — Ben, CEO @ Seneca Business Solutions

Ready to start attracting premium clients who value your expertise?

Submit a link to your Linkedin profile here & I'll create a personalised GTM & roadmap to help you sign your next 5-50 clients on LinkedIn.

P.S. Our approach isn't about posting content every day or becoming another "LinkedIn expert". It's about building a systematic way to attract and close premium clients. Speak soon!

Head Growth Coach

Click the link below for 7 ChatGPT Prompts to help you write 7-days of Linkedin content in 10-minutes a day (...or less).

Want me to setup a Linkedin outreach campaign for your business for Free? (no strings attached)

Comment “Outreach” below
 And shoot me a DM with a link to your website & a quicker explainer of who you want to book meetings with…

If we think we can help you book meetings, we’ll launch your Linkedin outreach campaign & reach out to the first 600 leads for you for free…

So you can get a sample of results before making any financial commitment to working with us long term.

Fair warning: We can only take on 5 more of these this month. Once those spots are filled, this offer closes until December.
If you've been thinking about scaling outbound – this is literally the lowest-risk way to test it.

Shoot me a DM to apply now & we’ll let you know if you are eligible.

Helping your business book 3-5 sales calls every week on LinkedIn. Visit my website to learn how

Our client was getting 43% accept & 30% reply rate on their outreach. Sounds great, right?
Wrong.

Here's what happened:

We were running outreach for a client who places Google Ads specialists in companies. He wanted to work with fractional CMOs - people who could bring him into their client engagements.

The numbers looked incredible. People were accepting. People were replying positively. He was getting on sales calls.

Then nothing closed.

After digging into it, we realized the business model didn't work for fractionals. There just wasn't enough pie to feed everyone in that setup.

The lesson for anyone thinking "LinkedIn doesn't work for me":

Lead generation is just the first part.

You need:

Lead generation system (check)

Sales enablement

Sales process

An offer that actually fits the people you're talking to

If people aren't closing and they're coming from LinkedIn, it's not necessarily the platform's fault.

It might be that you're targeting the wrong people in the first place.

We had to pivot his targeting completely. Now we're going after different prospects and it's working.

So before you blame LinkedIn, ask yourself: "Are these people even realistic buyers for what I'm selling?"

Because 50% reply rates mean nothing if 0% convert.

The 2-Like Post That Closed a $5M Client

Last week one of our clients signed a $5 million a year e-commerce brand.

The lead came from a LinkedIn post that got 2 likes.

Not 200. Not 20.

Two.

Here's why it worked (and why you're thinking about this wrong):

The post wasn't about going viral. It was about resonating with the right person.

Our client works in CPG e-commerce. 

Dialed-in niche. 

Financial modeling built into their service (that most agencies don't offer). 

Great social proof.

When they posted about a specific problem that CPG brands face, someone at a $5M company read it and thought "holy shit, this person gets it."

One conversation later, they're now on a chunky monthly retainer.

The lesson isn't "engagement doesn't matter."

The lesson is that if you're doing the basics right for long enough - posting consistently, talking to your actual niche, showing real expertise - you build momentum.

You don't need 30 leads a month to make LinkedIn work.

If you're getting 4-5 really good leads a month and you convert a percentage of those, it's a massive win.

Stop chasing vanity metrics. Start chasing resonance.

---

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years.

If you've got an established B2B business - we'll set you up a free cold outreach campaign (no strings attached) so you can see if Linkedin will work for you...

Book a call here: https://growlancer.ai/

I've spent 4 years & 9,500 hours building this Linkedin client acquisition systems for founder-led B2B service businesses.

Tested it with agencies, consultancies, professional services firms, all the way from one man/woman bands to 200+ companies. 

Now I'm sharing the complete 5-Component System:

→ The positioning framework that makes prospects care in 8 seconds
→ Content strategies matched to YOUR buyer type (not generic advice)
→ Outreach templates getting 40% acceptance (not 15%)
→ The engagement system nobody wants to do—but everyone growing is doing
→ Inbox management that stops you losing 50-70% of your pipeline

This isn't "post consistently and hope."

It's the playbook that replaces referral chaos with predictable pipeline.

Comment "PIPELINE" below.

I'll send you the complete guide.

On Linkedin, you can't target Fortune 500 CEOs the same way you target 1-person businesses.

I have clients doing both.

The approach is completely different.

Here's what I mean:
The typical LinkedIn playbook - lead magnet posts, engagement bait, "comment below and I'll send you X" - will absolutely destroy your credibility with enterprise buyers.

Fortune 500 CEOs won't respond to that stuff. In fact, they'd be embarrassed to work with someone who does.

But they're on LinkedIn. And they will engage. Just not like that.

What works instead:

Less content, more depth

Thoughtful, not pushy

Playing the long game

Showing authority by doing the work, not claiming you're an expert

You're not trying to get them to book a call next Tuesday. You're earning the right to be in a conversation over time.

It's about opening doors, sharing value, and building trust slowly.

The buying cycle is just longer at that level.

Compare that to targeting consultants or small business owners - they move faster, they're more responsive to direct offers, they want quick wins.

Same platform. Different rules.

LinkedIn works for all B2B. 

But if you're not getting results, you might be using the wrong playbook for your audience.

✅---✅---✅---✅

PS - Want me to setup a Linkedin outreach campaign for your business for Free? (no strings attached)

If we think we can help you book meetings, we’ll launch your Linkedin outreach campaign & reach out to the first 600 leads for you for free…

So you can get a sample of results before making any financial commitment to working with us long term.

Book a call here & see if you're eligible: https://lnkd.in/eHTHAPjQ

Generic LinkedIn advice doesn't work when your entire market is 50 decision-makers. Here's what does.

But first, here’s what doesn’t work:

"Post every day." 
"Build a massive following." 
"Create viral lead magnets."

That works when you're selling a $1,500 course to anyone with a credit card.

It doesn't work when your entire market is 50 decision-makers at companies that fit your exact criteria.

Here's what actually builds pipeline when you're selling high-ticket B2B services:

✅ Quality beats consistency.

One post per week that clearly articulates a specific problem your ideal client has is worth more than seven generic "tips" posts.

Your buyers aren't scrolling LinkedIn for entertainment. They're looking for proof you understand their world.

✅ Strategic visibility beats noise.

If you have nothing specific to say, don't post. Your timeline isn't TikTok. Posting mediocre content just to stay "consistent" dilutes your authority.

✅ Systems beat willpower.

The founders who win on LinkedIn aren't posting from inspiration. They have a content creation process that doesn't depend on them having bandwidth every week.

Because let's be honest—you know what happens when client work gets busy.

LinkedIn falls off. 
Every time.

Some of the most successful founders I've seen post once a week. But they're booking high-ticket, qualified calls monthly.

Not because they post more.

Because what they post is ruthlessly targeted at one specific type of buyer.

And because they have a system that keeps it running when they're heads-down in delivery.

Your LinkedIn strategy should match your business model.

If you're selling $20K-$100K engagements with 6-month sales cycles, you don't need daily posts.

You need strategic visibility with the right 50 people—consistently, over time, without it depending on your personal bandwidth.

That's a system problem, not a content problem.

✅---✅---✅---✅

PS - Want me to setup a Linkedin outreach campaign for your business for Free? (no strings attached)

If we think we can help you book meetings, we’ll launch your Linkedin outreach campaign & reach out to the first 600 leads for you for free…

So you can get a sample of results before making any financial commitment to working with us long term.

Book a call here & see if you're eligible: https://lnkd.in/eHTHAPjQ

How to find unlimited Linkedin post ideas to build authority in your niche without being cringe:

Think of Linkedin like a public work diary.

That's the best advice I can give CEOs/founders who want to stand out.

Here's what I mean:

People don't want to hear about how great you are. They want to hear about what you've done.

So just tell them.

The stories from your client work. The problems you solved. The mistakes you made. The lessons you learned.

That's the content that actually works.

Not "5 tips to scale your business." Not "here's my morning routine."

Stories from the digital trenches, minus the mud… plus a very comfortable chair 

Here's how I do it:

I use AI to ask me questions. Like I'm talking to a younger person in my business or a family member I'm trying to teach something.

AI asks. I answer out loud. Then I use it to form the post.

It's not about being polished. It's about being real.

Document what you're doing. Share the work. Show your expertise by doing, not by claiming.

That's how you build authority on LinkedIn.

The diary approach keeps it simple. You're not trying to be a content creator. You're just showing your work.

And people respond to that way more than they respond to generic advice posts.

The reason your LinkedIn outreach isn't converting has nothing to do with your offer quality. It's your messaging. Let me explain:

You've seen other founders in your space book calls from LinkedIn.

You know outreach works. You've even landed a client or two from it yourself when you had time to do it properly.

But when you try to be consistent with it? Nothing.

Here's what's happening:

Most LinkedIn outreach asks for attention without offering value.

"Can we hop on a quick call?" 
"Do you have 15 minutes?" 
"I'd love to learn about your business."

These are asks disguised as offers.

You're asking for their time. 

What are you giving them in return?

Your prospects are busy founders just like you. They've heard every pitch. They can smell a sales message from the first line.

Here's the framework that actually converts:

Your offer must be stronger than your ask.

Bad offers:
❌  "Let me show you a demo" (you want me to watch you present)
❌ "Can I learn about your business" (you want me to educate you)
❌ "Quick call to discuss your challenges" (you want me to tell you my problems)

Good offers:
✅ "I'll show you the exact system we used with [similar company] to achieve [specific result] - 20 minutes, no pitch"
✅ "I'll do a custom analysis of your [specific process] and show you three places you're losing efficiency - you walk away with an action plan whether we work together or not"
✅ "Here's our benchmark data from 50+ [type of companies] so you can see how your [metric] compares - no call needed"

One asks them to give you time and hope.

The other gives them something specific and valuable regardless of whether they buy.

The founders who land clients consistently from outreach aren't sending more messages.
They're sending better offers.

The problem isn't that you don't know this.
The problem is executing it consistently when you're buried in client delivery.

✅---✅---✅---✅

PS - Want me to setup a Linkedin outreach campaign for your business for Free? (no strings attached)

If we think we can help you book meetings, we’ll launch your Linkedin outreach campaign & reach out to the first 600 leads for you for free…

So you can get a sample of results before making any financial commitment to working with us long term.

Book a call here & see if you're eligible: https://lnkd.in/eHTHAPjQ

We started offering a Free trials last week, the results have been weird (in a good way).

I expected more leads. That happened.

I didn't expect as many higher quality leads as we got. 

Here's what I learned:

I'm selling LinkedIn services on LinkedIn… The most saturated market on the platform. 

Everyone gets outreach messages about LinkedIn growth 100 times a week.

Plus there's horror stories everywhere about people getting burned by agencies.

So when I started offering a free trial, it did two things:

Made me stand out (obvious)

Put my money where my mouth is (less obvious but more important)

I'm not just saying "we can help you" like everyone else. I'm saying "let us prove it first."

The trade-off? 

I'm spending a couple hundred dollars on fulfillment for each trial. Time and setup.

But I was going to spend that money somewhere anyway - on ads, on more outreach, on something.

Now it's just a fulfillment cost instead of a marketing cost.

And a percentage of trials convert to full clients.

I'm not saying free trials are right for your business. They're not right for everyone.

But if you feel like you can do really good work and you're confident in your results, why not let people see it first?

The offer is what gets people to restart conversations. The quality is what gets them to stay.

How I re-engaged old prospects who've been ghosting me for 6-months:

Some of these people were interested 6 months ago... but nothing happened.

So when I launched the free trial last week, I reached back out. 

Just a simple "Hey, we're doing this now, thought you might be interested."

And they were.

Here's what surprised me:

Most of them originally came to me about content. They wanted help posting on LinkedIn.

But what got them re-engaged was the outreach trial.

Then when we got on calls, they said "actually, it's the content we're after really."

The offer was just something to restart the conversation. A reason to talk again.

But what they actually wanted was what brought them to me in the first place - the content and personal brand building.

The lesson I learned is that your audience is still there. Even if they didn't buy the first time.

Sometimes people need a different entry point. Sometimes they need more time. Sometimes they just need a reason to reconnect.

Don't write off conversations that didn't close. Give them a reason to re-engage.

And when they do, listen to what they actually want. Not just what you think they want.

✅---✅---✅---✅

PS - Want me to setup a Linkedin outreach campaign for your business for Free? (no strings attached)

If we think we can help you book meetings, we’ll launch your Linkedin outreach campaign & reach out to the first 600 leads for you for free…

So you can get a sample of results before making any financial commitment to working with us long term.

Book a call here & see if you're eligible: https://lnkd.in/eHTHAPjQ

Linkedin Masterclass for Founder-led businesses who want to FINALLY crack Linkedin in 2026

Some recent results for our clients:

✅ Lead gen agency collects $600,000 cash

✅ Local SEO agency signs $140,000 (LTV) of clients in 5-months

✅ Hyper niche full service agency closes $100,000 (LTV) + adds $40,000 to pipeline weekly

✅ B2B Service signs $5,000/month client to validate new offer & adds $50,000 to pipeline weekly.

If you're running a Founder-led B2B service who knows Linkedin works... 

But you just haven't been able to crack it. 

Comment "2026" below

And I'll share the complete system we used to generate the results above. 

So you can do the same in 2026. 

This works for all B2B niches (big & small). 

Comment "2026" below

And I'll share it with you now. 

PS - Make sure we're connect so I can DM you.

Cold outreach is NOT dead... Here's absolute proof (and a Black Friday special offer for you):

Last week, I set up a Free trial campaign for an agency.

Week 1 results:

→ 180 connection requests sent 
→ 60 accepted (33%) 
→ 16 replies (27.1%)

But those are vanity metrics. Here's what actually matters:

✅ 100% of replies were from qualified leads
✅ 9 replies from explorable leads (eg "I'm interested, tell me more") 
✅ 6 replies from high intent leads (eg "Yes, let's chat)

In 1-week, during a free trial.

If that doesn't prove LinkedIn outreach works, I don't know what does.

Which is why I'm offering YOU a free trial campaign.

Interested?

𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "𝗧𝗿𝗶𝗮𝗹" 𝗯𝗲𝗹𝗼𝘄 

I'll send you our guide on how we build campaigns that get these results.

If I think we can deliver results, I'll run a free trial for you.

Fair enough?

𝗖𝗼𝗺𝗺𝗲𝗻𝘁 "𝗧𝗿𝗶𝗮𝗹" 𝗯𝗲𝗹𝗼𝘄 & let's chat.

---

PS - Connect with me so I can DM you.

PPS - If I don't think I can make it work, I will tell you. Saves both of us the time.

I spoke to a CEO yesterday who said "LinkedIn doesn't work in my Industry"

"My industry is different." "My clients aren't on LinkedIn." "Our buyers don't engage with content."

Let me ask you something:

Are your buyers in B2B? Are they business owners, executives, or decision-makers?

Then they're on LinkedIn.

They might not be liking posts. They might not be commenting. But they're looking.

80% of LinkedIn users are lurkers. They read. They watch. They don't engage publicly.

But when they're ready to buy, they remember who showed up consistently with valuable insights.

I've had clients in recruitment, SaaS, professional services, manufacturing, legal services, healthcare.

It works in all of them. But the approach is different.

If you're targeting Fortune 500 CEOs, you can't use the same playbook as targeting small business consultants.

Different audiences need different strategies.

But saying "LinkedIn doesn't work for my industry" is just an excuse for not figuring out the right approach.

Find someone who's made it work in your space. Copy their strategy. Adapt it to your voice.

Or keep making excuses while your competitors build their brands.

Your call.

Research from LinkedIn shows 82% of B2B buyers review your profile before taking a meeting. 

Think about what that means.

Someone gets referred to you. They're interested. They're ready to take a call.

But first, they check LinkedIn. If they see:

- A dormant profile with no recent activity
- Generic content from six months ago
- Unclear positioning about what you actually do
- No proof you understand their specific problem

They ghost.

Not because you can't deliver. Because you didn't look like someone who could.

Here's what most founders miss:

LinkedIn isn't just a lead generation channel. It's a validation channel for every other source.

When prospects come from:

- Referrals
- Cold email
- Conferences
- Paid ads
- Partnerships

They all check LinkedIn as part of their due diligence.

Your LinkedIn presence either validates the opportunity or creates doubt.

The question isn't whether prospects are checking you out instead its what do they see when they do.

The Linkedin Content that has got me clients wasn't about my service, it was about their problems.

99% of Linkedin posts are about:

Their process

Their methodology

Why they're different

What they offer

And they wonder why no one cares.

Here's the shift:

Stop talking about what you sell. Start talking about what they struggle with.

The founder who can't get LinkedIn to work consistently. The agency owner who tried automation and burned their brand. The CEO who hired a ghostwriter and got generic garbage.

Those are problems your audience has. Talk about those.

When you demonstrate that you understand their world deeply, they assume you can solve it.

You don't have to pitch. The expertise is the pitch.

My best-performing content is never "here's what we do." It's "here's the mistake I see people making."

Because that's what they're searching for help with. That's what keeps them up at night.

Solve their problems in public. 

The clients come as a side effect.

✅---✅---✅---✅

PS - Want me to setup a Linkedin outreach campaign for your business for Free? (no strings attached)

If we think we can help you book meetings, we’ll launch your Linkedin outreach campaign & reach out to the first 600 leads for you for free…

So you can get a sample of results before making any financial commitment to working with us long term.

Book a call here & see if you're eligible: https://lnkd.in/eHTHAPjQ

The dark side of LinkedIn success nobody mentions.

LinkedIn reality check:

- Average marketer gets 10-20 comments per week
- Top 1% get 200+ comments per week
- 90% of those comments aren't from ideal clients

But here's what they don't tell you:

More engagement creates MORE problems if you don't have systems.

My automation processes 2000+ comments weekly.
Delivers 20-30 qualified leads.
I close 1-3 deals.

Without the system? I'd still be drowning in messages.

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years

If you want to build predictable sales pipeline with done-for-you LinkedIn growth 

Schedule your strategy session with me and my team here: https://growlancer.ai/

CEO: “We need 40 % more qualified pipeline—and trim 15 % off CAC.”
You: “Sure… with what magic?”

Spoiler: the magic is already on LinkedIn, just hidden behind legacy playbooks.

Here’s the 3-lever framework our CMOs use to hit impossible targets:

Exec Signal Boost – Turn your leadership team into a content squad. One insight post per exec = 7 × reach vs brand page alone.

Intent-Triggered Outreach – Auto-DM every prospect who engages twice. Personalised line + case link. Avg reply rate: 34 %.

Closed-Loop Attribution – Pipe every touch into CRM. Show $3–5 in pipeline for every $1 spent. Budget objections evaporate.

Our client plugged this in and jumped from $30k to $250k MRR while slicing CAC by 32 %.

Your board doesn’t want more “likes.” They want ledger entries. 

PS — We’ve helped clients book 2,000+ sales calls on Linkedin in the last 2 years

If you want to build predictable sales pipeline with done-for-you LinkedIn growth 

Schedule your strategy session with me and my team here: https://growlancer.ai/

Brand By Content

Building a media company focused on personal branding, content strategy, and audience growth.

Mikaios

Chief Executive Officer

Anchora Advisory

When Joe C. Lopez, Managing Director of Anchora, called, his message was clear:

“We’re scaling globally. Our brand isn’t.”

Anchora was already a leader in AI-powered global expansion... but their story wasn’t being told the way their results deserved.

So I built a content system that positioned them as the voice of authority in their space.

We shifted from generic updates to deeply strategic narratives that spoke directly to decision-makers (the kind of content that Fortune 500 execs actually read and remember).

In one quarter, their visibility increased.

But more importantly, we positioned them as the obvious choice in every high-stakes conversation they entered.

Head of content - Social media

Johnnaveen

Before Mikaios, there was just me... building personal brands one client at a time.

Every engagement was a crash course in understanding people: their ambitions, fears, and how they wanted the world to see them.

I helped founders step into thought-leadership roles, turn LinkedIn into a lead-generation channel, and reposition themselves from “just another CEO” to category leader.

That work laid the foundation for everything Mikaios is today.

Personal brand strategist - Solopreneur

VictorFlow

Victorflow was my 1st personal branding client:

During my time,

- Developed tailored Personal branding strategies that improved LinkedIn visibility and engagement for Victorflow's co-founders, leading to higher-quality leads.

- Also, collaborated with marketing teams to create messaging that resonated with target audiences.

Personal brand Strategist

A creative Solopreneur building personal brands for the top 1% entrepreneurs on LinkedIn and sharing what I learn along the way.

In December 2022, I was building my personal brand to land a UX design internship.

I didn’t expect it would turn into a business serving 80+ CEOs.

Here's my story:

I met my first client - a UX Design Agency founder who looked at my work and said,

“Your design skills are good… but your ability to position people is rare. You should build personal brands, not interfaces.”

He handed me his LinkedIn account.

I built his personal brand from scratch.

He loved it. Then he referred his brother... a co-founder whose account had been poorly managed by another agency.

I took over.

Both profiles grew. Both businesses did, too.

Then in October 2023, I started freelancing.(it didn't worked out well)

So I positioned myself as a solopreneur.

By early 2024, I was working with CEOs, entrepreneurs, and founders across the U.S. - including Silicon Valley startups backed by top venture capital firms.

Then I launched Mikaios, a personal branding company built on one belief:

If people knew your story, they’d trust your brand.

→ 80+ CEOs and founders served globally
→ 5,400+ posts written.
→ 200+ qualified leads generated.
→ 10M+ views generated organically.

In 2025, I founded Brand By Content, a media company that helps people build authority at scale through newsletters, systems, and education.

Recognition

🏆 Ranked 28th LinkedIn Creator on Taplio’s Growth Challenge (out of 2,600+)
🏆 Ranked 12th Best Storyteller & Writer in India by Favikon

Today, I help CEOs and founders who already have the results (but not the visibility) build personal brands that attract opportunities, partnerships, and recognition.

If you’re ready to become known for what you do best, book a private strategy call with me:https://cal.com/johnnaveen/strategycall

John Naveen

I landed my first client after just 10 days of building my personal brand on LinkedIn.

Here are 5 things I didn’t do to get there:

1) I didn’t promote my services upfront.
2) I didn’t add sales CTAs in every post.
3) I didn’t rely on cold outreach.
4) I didn’t blindly follow expert frameworks.
5) I didn’t wait for the "perfect" post.

Instead, I focused on building a library of content, learning from top creators, and writing every single day.

(Sometimes drafting 3-4 pieces even if I posted just one)

And I built my own strategy, not a copy-paste of someone else’s.

If you're building your personal brand, remember:

Your story, style, and values are unique, your strategy should be too.

***
Loved this post? Repost it with your network & follow John Naveen Kennedy for more insights on Personal branding.

John Naveen Kennedy

Founder @Mikaios. Trusted by 80+ CEOs to build LinkedIn personal brands. 5,400+ posts written → 10M+ views → 200+ qualified leads. Book a private strategy call ↓

We tripled a client's reach in one week.

Same account. Same audience size. Zero hacks.

I've been working with this client for a month.
Week one analytics just came in (and the numbers jumped).

Now, here's the context:

She was already posting consistently.
Her account wasn't new.
She had an audience. She had momentum.

But her reach was limited.
And more importantly, the right people weren't seeing her content.

So I rebuilt her strategy from the ground up:

Repositioned her properly - clearer narrative, sharper angles, premium positioning that attracts decision-makers.

Rewrote her content strategy - not generic templates, but a framework built around her industry, ICP, and business goals.

Updated her content formats - posts that hit deeper, look better, and keep people reading longer.

Improved targeting and distribution - so her content reaches the audience that actually matters.

The result?

A massive spike in reach - with the same account, same network, same creator.

The only thing that changed was the strategy.
And here's what most people miss:

A new account will often see random spikes in the first week.

But those spikes disappear in days.
That's not scale. That's the algorithm testing.

Real scale is when you take an existing account with average performance and dramatically increase its reach through better positioning and strategy.

That's the work of a personal brand strategist:

Help the client reach more people.
Reach the right people.
Turn that visibility into leads and opportunities.

This is how you build a brand that compounds (not just spikes).

***
What's been your biggest challenge with reach, getting more eyes or getting the right eyes?

I've been watching how Diipa Khosla builds indē wild.

It changed how I think about founder-led brands.

I came across Diipa in a podcast a month ago.
Didn't think much of it at first.

Then Indie Wild ran a campaign in October.

And I got hooked.

Not because of the ads.
Not because of the models.

But because of how present the founder is in the entire process.

Every story she posts.
Every behind-the-scenes update.

Every small step she shares about what the team is building.

You can feel the founder is involved.

It's not "go buy this" content.
It's "this is what we tested."

"This is what worked."
"This is what didn't."
"This is what we're building next."

It feels like watching a brand being built in real time.

And here's what that made me realize:

Most brands hide their founders behind polished campaigns and scripted videos.

But the brands that actually build trust?
They show the founder leading the voice.

Diipa has a team. She has models. She has a marketing budget.

But she's still the one showing up:
consistently, transparently, strategically.

That's what separates founder-led brands from founder-absent ones.

After working with 80+ CEOs, I've learned this:

Your audience doesn't just buy your product.
They buy your belief in it.

And they can only see that belief when you show up.

Not through your marketing team.
Through you.

***
How visible is the founder in your brand… are you leading the conversation or just approving it?

taplio

The Battle

Colin Gallagher

John Naveen

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taplio

The Battle

Colin Gallagher

John Naveen

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Colin Gallagher's LinkedIn Performance

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