Colin Gallagher

The AI Marketing Guy — Building a community & bootstrapping an AI writing SaaS to $1 million per year | Join 15,000+ AI marketing newsletter subscribers to future proof your career & build brands with AI.

If you sell b2b these days... landing premium clients consistently is as difficult as finding a needle in a haystack.

You've probably tried:

❌ Daily LinkedIn content — But got lost in the noise
❌ Generic outreach — Getting ignored or attracting tire-kickers
❌ Referral networking — Great when it works, but too unpredictable
❌ Being a "marketing generalist" — Only to compete on price with cheap freelancers

These approaches "work"...

But let's be honest - they're costing you more time and energy than they're worth... especially when you're trying to command $5K-$10K monthly retainers.

That's why we help b2b companies to unlock predictable client acquisition through Linkedin.

Within just 90 days, our team will help you:

✅ Position yourself as the premium choice in your niche (without becoming an "influencer")
✅ Build relationships with 1,000 dream clients (companies you'd be proud to feature on your website)
✅ Generate high-quality leads using a proven system that doesn't require daily posting
✅ Close retainer clients at 2-3x your current rates

Premium clients will be booking into your calendar each month…

All you'll have to do is close deals with prospects who already see your value.

We've helped 100+ businesses to book 2,000+ sales calls and earn millions in revenue through LinkedIn. Here's what our clients say:

"Within 22 days of implementing this system, I went from charging $1,000 to $3,000 per month and signed 4 new retainer clients." — John A., Marketing Consultant

"We added $160,000 in revenue within 6-months" — Ben, CEO @ Seneca Business Solutions

Ready to start attracting premium clients who value your expertise?

P.S. Our approach isn't about posting content every day or becoming another "LinkedIn expert". It's about building a systematic way to attract and close premium clients. Speak soon!

Head Growth Coach

Click the link below for 7 ChatGPT Prompts to help you write 7-days of Linkedin content in 10-minutes a day (...or less).

R.I.P. cold email agencies

Our clients booked 73 calls in the first 18 days of 2026 using ONLY Linkedin.

While most founders think cold outreach is dead.

They're wrong.

Cold email is dying. 

But Linkedin outreach works better than ever. 

I just packaged our entire Linkedin outreach system that's generating daily meetings for our B2B clients right now.

If you're a B2B Founder or sales leader struggling to fill your pipeline consistently, this will change your outbound game.

Want the resource?

1. Connect with me
2. Comment "Send"

PS - Repost this for priority access

The AI Marketing Guy | Done-For-You Linkedin Growth | Go to our website for a Free trial.

Cold email replies should trigger LinkedIn requests.

I was talking to an SEO agency owner who's crushing cold email right now.

14 calls booked this month from two campaigns he launched recently.

I asked him: "What happens when someone gives you a neutral or positive reply?"

Nothing, really. He follows up on email. Sometimes they go cold.

Here's what I told him:

Whenever someone gives you a neutral or positive reply on email, they should get a LinkedIn connection request.

Now you're hitting them on two channels.

If they go quiet on email, DM them on LinkedIn. Share a relevant post. Stay visible.

Even better: if you've got a good piece of content, send it with the re-engagement.
"
Hey, I wrote this on LinkedIn [insert why it's specific to them]- you might find it useful."

Then they see you everywhere. Like a flywheel.

Cold email and LinkedIn aren't separate strategies. They're parts of the same system.

✅ 

PS - If I could book you 2-3 meetings every week with your ideal customers through Linkedin, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you’d like to move forward.

Interested? Apply here: https://lnkd.in/gXS4jJ45

You're writing LinkedIn content for people who will never buy from you. 

Content creators who sell LinkedIn courses get insane engagement. 30-40% response rates. Tons of comments. Viral posts.

B2B service providers copy their playbook and get nothing.

Because content creators are writing for everyone. Hooks that stop the scroll. Morning routines. Productivity hacks. Stuff that appeals to anyone with a LinkedIn account.

That's not your buyer.

Your buyer is a CFO who doesn't care about your morning routine. A CTO who isn't looking for life hacks. They're looking for someone who gets their actual problem.

When you write for the algorithm, you attract algorithmically. Lots of randos liking your stuff. 
Very few who can sign a check.

When you write for your buyer, engagement drops and your pipeline fills up.

Content stops being a magnet and starts being a filter. Weeds out the people who were never going to buy. Pulls in the ones with budget and authority.

We've worked with 100+ clients now. The ones who write for their buyer book more meetings than the ones chasing likes.

✅ 

PS - If I could book you 2-3 meetings every week with your ideal customers through Linkedin, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you’d like to move forward.

Interested? Apply here: https://lnkd.in/gXS4jJ45

I send cold DMs for a living and I hate pushy outreach too. 

The pushiness people associate with cold outreach isn't about the outreach. It's about the targeting.

When you blast 5,000 random people with a generic pitch, that feels gross. 

Because it is gross. You're interrupting strangers who never asked to hear from you about a problem they might not even have.

But when you message 500 VPs who just liked a post about the exact problem you solve?

That's not pushy. That's helpful.

We've booked 2,000+ meetings at this point. The secret isn't some magic script. It's finding people who are already looking for help and starting a conversation.

We spend the lions share of time on targeting and list building. 

Because a boring message to someone with a real problem books the meeting. A brilliant message to someone who doesn't need you gets ignored.

Our clients book 3-4 qualified calls a week. Not because we're convincing anyone. Because we're reaching people who already want what they're selling.

✅ 

PS - If I could book you 2-3 meetings every week with your ideal customers through Linkedin, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you’d like to move forward.

Interested? Apply here: https://lnkd.in/gXS4jJ45

Most people think LinkedIn outreach is a numbers game. Send more messages, get more meetings.

Doesn't work that way.

We had a client sending 45 messages a day. Getting maybe 2 qualified meetings a month. 

They were grinding.

We dropped them to 15 messages a day. Meetings went to 12 per month.

What changed? We spent way more time upfront building the right list. 

Instead of rushing through targeting to get to the "real work" of sending messages, we treated the list like it was the whole game.

Because it is.

Once the targeting was dialed, the daily work got easier. Less volume, better people, more replies.

They're now booking a qualified meeting every day. The outreach itself takes maybe 20 minutes because they're not chasing people that never intend to buy. 

The messages didn't get fancier. We just stopped sending them to people who don't have the problem.

A boring message to someone with a bleeding neck beats a clever message to someone who's fine.

✅ 

PS - If I could book you 2-3 meetings every week with your ideal customers through Linkedin, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you’d like to move forward.

Interested? Apply here: https://lnkd.in/gXS4jJ45

Your sales team is wasting 80% of their LinkedIn time on content creation.

Here's what I see:

-> Sales VPs tell their teams to "be active on LinkedIn."
-> They spend 3 hours a week writing posts about industry trends.
-> They get 12 likes from other salespeople.
-> Zero meetings booked.

Meanwhile, their quota gap keeps growing.

The math is backwards:

80% of booked calls come from outreach, not content.

Content supports outreach. It doesn't replace it.

Your prospect sees your outreach message first. Then they check your profile.

If your profile shows you understand their world, they respond.

We've booked 2,000+ sales calls for B2B services.

80% came from targeted outreach to the right prospects.
20% came from people who found us through content.

Your sales team needs pipeline, not followers.

Get them off the content hamster wheel.

Put them back on the phones and keyboards. 

Here's what happened when we ran pure outreach for a recruitment agency — no content, no lead magnets: 

✅ 

PS - If I could book you 2-3 meetings every week with your ideal customers through Linkedin, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you’d like to move forward.

Interested? Apply here: https://lnkd.in/gXS4jJ45

Founder @ Growlancer | Done-For-You Linkedin Growth | Go to our website for a Free trial.

You DON'T need AI personalization to book meetings on LinkedIn.

You need relevance.

Here's proof:

Yesterday I set up a campaign in 15 minutes with:

→ No personalized first lines
→ No "saw your post about X" openers
→ No connection request message at all

Result? 

→ 2 meetings booked within 24 hours.
→ The secret isn't in the script.
→ It's in the strategy that happens BEFORE you write anything.

In the video below, I walk through exactly how I:

→ Identified a sub-niche
→ Found their specific pain
→ Matched my promise to their reality
→ Built the list using filters that actually matter
→ Wrote direct copy that earned the right to be direct

If you like the video & want some more examples of how this can apply in your niche...

I put together a comprehensive doc (not the one in the video) with 5 niche example walkthroughs.

This doc has everything you need to get this campaign set up today.

Want it?

Comment "RELEVANCE" & I'll send it over.

PS - If you want us to build a campaign like this for you (free trial, we contact 200 ideal prospects at no cost), book a call: https://growlancer.ai/

1 lead for every 38 Linkedin connection requests to eCommerce brand Founders & CMOs

That's not a typo.

In the video below, I broke down exactly how we built this campaign for a client in the affiliate marketing space.

This one worked because we started in the right place:

- Industry they had native credibility in
- Company size that matched their capacity
- Job titles that actually make decisions
- Social proof so strong prospects would be crazy to ignore it

The script basically wrote itself after that.

If you want the full document with the targeting breakdown, message psychology, and exact scripts we used...

Comment "TEARDOWN" & I'll DM it to you.

And...

If you want us to build a campaign like this for your business (free trial, we contact 200 of your ideal customers for free), book a call: https://lnkd.in/gXS4jJ45

80% of B2B sales leaders think they need more leads. They don't.

They just need better targeting.

I see this pattern constantly: Companies book 15-20 meetings per month but close maybe 1-2 deals.

The problem isn't volume. It's that they're talking to anyone with a pulse and a LinkedIn profile.

You already know there's a lot of wasted time.

Real lead generation has two phases:

1. Get the meeting
2. Qualify before the meeting

We pre-qualify every prospect with 3 simple questions before booking:

- Budget range confirmed
- Decision-making process mapped
- Timeline established

So our clients average 3-4 qualified conversations per week instead of 15 unqualified ones.

Less work. Better outcomes.

You don't need a bigger funnel. You need a better filter. 

Do you pre-qualify?

✅ 

PS - If I could book you 2-3 meetings every week with your ideal customers through Linkedin, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you’d like to move forward.

Interested? Apply here: https://lnkd.in/gpPtqmis

Your LinkedIn content got 500 likes and zero sales calls. Here's what happened: 

You spent 2 hours on it. Felt productive. Got engagement. Comments. Little dopamine hits.

Your competitor spent 30 minutes sending 15 messages to people who actually buy what you sell.

They booked 3 calls. You got likes from other marketers.

Content feels like work because it is work. But it's work that lets you avoid the thing that actually books meetings.

Outreach feels pushy. Salesy. So you convince yourself that posting is the play.

Here's what we see across 100+ clients: 80% of booked calls come from outreach. Not content.

Content isn't the thing that gets the meeting. It's the thing that answers "should I take this call?" after you've already reached out. 

Prospect gets your message, clicks your profile, sees you know what you're talking about. Then they reply.

That's the order. Outreach first. Content supports.

We've booked over 2,000 calls this way. Not because the content was incredible. Because the outreach put it in front of people who were already looking for help.

✅ 

PS - If I could book you 2-3 meetings every week with your ideal customers through Linkedin, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you’d like to move forward.

Interested? Apply here: https://lnkd.in/gXS4jJ45

9 meetings booked in 17 days — all from cold outreach, zero content.

Everyone's obsessing over "becoming a thought leader" while their pipeline stays empty.

Here's what actually happened:

This client had been posting 3x per week for 8 months. Great engagement. Lots of comments.

Zero qualified meetings.

We paused content entirely. Focused 100% on outbound.

• Identified 500 sales VPs at target companies
• Sent personalized connection requests
• Followed up with simple, direct messages
• No clever hooks. No thought leadership.

We got him 9 qualified calls in under 3 weeks.

Content builds your reputation. Outreach builds your revenue.

✅ 

PS - If I could book you 2-3 meetings every week with your ideal customers through Linkedin, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you’d like to move forward.

Interested? Apply here: https://lnkd.in/gXS4jJ45

Bad leads don't just waste money. They burn out your sales team. 

I see this constantly. Company hires a lead gen agency. Agency floods their calendar with meetings. Everyone celebrates the volume.

Virtual 🚀's  all round.

Then reality hits.

20 meetings booked. 2 show up. 0 close.

Sales team sits through bad-fit demos all week. 

Prospects who don't have budget. Prospects who aren't decision makers. Prospects who took the call because someone pestered them into it with their 7 step outreach sequence. 

After a few months of this, your best reps start avoiding the calendar. They stop trusting the leads. Pipeline dries up and nobody can figure out why.

The lead gen worked. The meetings got booked. So what's the problem?

The problem is most lead generation ignores everything that happens after the booking.

We've booked 2,000+ calls for B2B services at this point. The clients who see real ROI aren't obsessing over meeting volume. They're qualifying before booking. They're tracking show rates, not just book rates. They're optimizing for deal size.

Your sales team should be excited when a meeting hits their calendar. If they're groaning, your lead gen is broken. Doesn't matter how many meetings you're booking.

✅ 

PS - If I could book you 2-3 meetings every week with your ideal customers through Linkedin, would you be open to a chat?

We'll launch your LinkedIn outreach campaign and contact 600 qualified leads for free, so you can sample real results...

Before deciding whether you’d like to move forward.

Interested? Apply here: https://lnkd.in/gXS4jJ45

Are you looking for a digital marketing expert who can help you achieve your business goals? Look no further. As a skilled marketer with expertise in social media, Facebook and Google Ads, and video editing, I have a proven track record of delivering results for my clients.

With my social media campaigns, I have increased engagement, followers, and website traffic for numerous clients. My Facebook and Google Ads campaigns have also generated impressive results.

Additionally, my video editing skills have enabled me to create engaging and effective content that resonates with audiences and drives conversions. 

Now, let's talk about how I can help you achieve your digital marketing goals. Whether you're looking to increase brand awareness, drive conversions, or improve your overall digital presence, I am here to help. Let's connect and discuss how we can work together to take your brand to the next level.

Don't miss out on this opportunity to grow your business. Contact me today to schedule a consultation and let's get started.

Sheza Yazdani

Helping CEOs and Founders Grow and Monetize Their Personal Brands on LinkedIn | $100K+ Results from intentional LinkedIn Growth Strategies | Personal Branding Strategist | CEO Focus Solutions

You don’t have a weak business.

You have a positioning failure.

Your work delivers.
Clients get results.
Revenue exists.

But online, your expertise isn’t recognised and that’s costing you authority, leverage, and inbound demand.

That gap between how good you are and how clearly the market understands it is a positioning problem. And closing that gap is exactly what I do.

I have generated $1M+ in organic reach, built a 13K+ following, and helped over 200 leaders position themselves for influence. That’s what strategic authority building looks like and that’s the work I build every day.

I I help proven experts, coaches, consultants, and B2B founders build LinkedIn personal brands that attract high-quality leads and establish authority.

As a LinkedIn branding strategist and personal brand expert, I specialize in:
• LinkedIn Profile Optimization & Personal Branding
• LinkedIn Ghostwriting & Content Strategy
• Authority Building & Positioning
• Lead Generation Systems
• B2B Brand Strategy

My Approach:
Instead of content volume, I focus on clarity. I help you position your expertise so the market instantly understands your value, then structure content that converts credibility into conversations and conversations into inbound demand.

As CEO of Focus Solutions, I build authority systems that clarify your strategic narrative, position your thinking so it can’t be confused or compared, and structure content that attracts clients, media, and real opportunities. 

No hacks. 
No theatrics. 
Just a repeatable system designed to make your name the one people remember.

I have taken a coach from overlooked to a $100K closed deal after a single high-authority post with over 1M views. 

I grew my own LinkedIn presence to 10K+ followers in under 12 months organically. 

And I have helped founders and experts build positioning systems that attract, convert, and compound without cold outreach or algorithm chasing.

If you know your work is strong but your online presence doesn’t reflect it yet, your next move isn’t more content. It’s clarity.

Book a strategy call via my Featured section, and let’s make LinkedIn the proof of the authority you already have.

DM me or book a call

https://calendly.com/sheza-yazdani/new-meeting

Someone asked me yesterday: "How long until I see ROI from personal branding?"

My answer made them pretty uncomfortable. 

But it was the exact same thing I told a founder six months ago who thanked me today. 

Here is what I told them:

“At least 90 days to get clarity.

180 days to build credibility.

And 365 days to become unforgettable."

They didn’t love hearing it.

Because here’s the thing:

If you are doing this because you want 10 new leads by next Friday, you shouldn’t even start. 

I know that’s hard to hear. 

Most agencies will try to sell you a "30-day transformation" because it’s easy to sell that.

But the truth is:

Building a reputation doesn't work like a vending machine.

Real ROI doesn't show up as a neat little number on a spreadsheet right away.

It shows up months later. 

It’s the way a room goes quiet when you start talking. 

It’s how an investor already knows your story before you even show them a slide deck. 

It’s the fact that great people want to work for you because they’ve seen what you stand for online.

The reason it’s uncomfortable is because you have to give a lot before you get anything back.

You have to be willing to be "out there" while everyone else is hiding behind a corporate logo.

That founder I spoke to six months ago? 

He was frustrated at first. 

He wanted results fast. 

But he called me last week to say that everything has changed. 

He doesn't have to "sell" himself as hard anymore. 

People already trust him before he even walks into the room.

Building a brand isn't an overnight trick. 

It’s an investment in the most valuable thing you own: your name. 

If you want a quick win, pay for an ad. 

If you want a legacy that makes your job easier for years, build a brand.

Have you been sold "quick results" by agencies? 

Let's talk about reality.

You are not being overlooked your expertise just isn’t recognised yet | I help proven founders with strong delivery turn LinkedIn into a predictable authority engine | CEO, Focus Solutions

Founder reflecting on personal branding ROI timelines emphasizing patience credibility and long term trust over quick wins
Message highlights that real brand value compounds through visibility consistency and reputation over months not days

Your expertise is invisible if your positioning is off.

You can have 25 years of experience (like Scott) or deep industry knowledge (like Ahlam)...

But if decision-makers can't "categorize" your value in 3 seconds, they move on.

In my latest carousel, I break down how we took two polar-opposite profiles and turned them into lead-gen machines:

✅ From Harvard alum to 4x viral authority. 

✅ From "silent profile" to Forbes features.

The transformation didn't happen by accident. 

We overhauled their niche, rebuilt their authority, and shifted from generic posts to conversion-driven content.

Swipe through to see the exact steps we took. ➡️

Is it time to turn your profile into an inbound machine? 

📩 Message me “POSITIONING” to get started.

I help proven experts with good businesses fix unclear positioning and build authority so their expertise finally gets recognised and trusted | CEO, Focus Solutions

From Invisible to In-Demand

I’m so sick of “helpful” content that no one actually trusts. 

It’s polished. It’s professional. It gets likes.

And it gets… zero leads.

So here’s the fix I have decided to share publicly: 

Stop writing to impress, and build your Proof Layer first.

In this week’s newsletter, I break down the exact 3 things every founder needs before they post:

→ A belief no one can Google
→ A client win that actually happened
→ A raw, messy note of what you really think

No tactics. No templates. 

Just a brain dump all about you that you’ll channel to drive real business revenue. 

Read it below, and drop one unpopular belief you’ve never had the guts to post.

Let’s make your content actually do something.

View newsletter: Personal Branding in 2026

Hi, I’m Sheza. This is issue #3 of Personal Branding OS, the no-fluff guide to building a personal brand that attracts leads, partners, and hires with

Open article: Why Your Content Doesn’t Convert (And the Fix No One Talks About)
 by Sheza Yazdani • 3 min read

Why Your Content Doesn’t Convert (And the Fix No One Talks About)

I review 30+ executive LinkedIn profiles monthly at Focus Solutions.

The ones that convert to $250K+ deals have 5 psychological triggers embedded throughout:

𝗧𝗥𝗜𝗚𝗚𝗘𝗥 #𝟭: 𝗥𝗲𝗰𝗶𝗽𝗿𝗼𝗰𝗶𝘁𝘆 (𝗚𝗶𝘃𝗲 𝗙𝗶𝗿𝘀𝘁)

Your profile should answer: "What will YOU gain by knowing me?"

The psychology: When you give value upfront, prospects feel compelled to reciprocate by engaging.

𝗧𝗥𝗜𝗚𝗚𝗘𝗥 #𝟮: 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 (𝗕𝘂𝘁 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰)

"Helped hundreds of clients" ❌
"Helped 47 SaaS founders raise $180M+ collectively" ✅

Research shows personalized messages with specific social proof see 45% higher acceptance rates than generic claims.

High-ticket clients don't trust vague testimonials.

They trust:

→ Named clients (with permission)
→ Specific results with numbers
→ Industry-relevant case studies
→ Recommendations from people THEY respect

𝗧𝗥𝗜𝗚𝗚𝗘𝗥 #𝟯: 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗶𝗮𝘀 (𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻)

Your profile should demonstrate YOUR authority while making prospects feel recognized.

How?
→ Feature well-known brands you've worked with
→ Mention publications/podcasts where you've been featured
→ Show industry recognition (awards, speaking engagements)
→ But also: Use language that acknowledges your prospect's expertise

Example: "I work with visionary CEOs in [industry]..." positions your ideal client as the authority too.

𝗧𝗥𝗜𝗚𝗚𝗘𝗥 #𝟰: 𝗖𝗼𝗻𝘁𝗲𝘅𝘁𝘂𝗮𝗹 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 (𝗧𝗶𝗺𝗲𝗹𝘆 + 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱)

Generic profiles convert at 15%.

Contextually relevant profiles convert at 45%.

That's a 3x difference.

What this looks like:

→ Your headline addresses your prospect's current pain point
→ Your About section speaks directly to their stage of business
→ Your Featured section showcases work relevant to THEIR industry
→ Your activity shows you understand their world

At Focus Solutions, we map each executive's profile to their ideal client's buying journey.

Every section = a different stage of the journey.

𝗧𝗥𝗜𝗚𝗚𝗘𝗥 #𝟱: 𝗦𝗰𝗮𝗿𝗰𝗶𝘁𝘆 + 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆

People want what they can't easily have.

Profiles that convert don't sound "available to anyone."
They sound selective.

Language shifts:
❌ "Let's chat anytime"
✅ "I work with 3-5 clients quarterly"
❌ "Here's my calendar"
✅ "DM me to see if we're a fit"
❌ "We serve all industries"
✅ "We exclusively work with B2B SaaS scaling from $5M-$50M"

The more specific and selective you appear, the more high-ticket clients lean in.

A profile with all 5 triggers creates a psychological pull that makes prospects:

→ Remember you
→ Trust you faster
→ Reach out without being sold to
→ Pre-qualify themselves
→ Close faster when you DO talk

How many of these 5 triggers does YOUR profile have?

Drop a number 1-5 below and I'll give you one specific improvement you can make today.

Let's audit your profile together.

LinkedIn post explaining five psychological triggers used in high converting executive profiles including reciprocity social proof authority relevance and scarcity
Educational breakdown showing how specific language and positioning lead to trust faster decisions and $250K plus deal flow

The personal branding industry has a dirty secret.

Most agencies sell content creation and call it thought leadership.

But let me be clear:

Posting 3x a week about “leadership lessons” ≠ strategy.

Rewriting your About section ≠ positioning.

Having a Canva quote post ≠ authority.

At Focus Solutions, we refuse to play that game.

Here’s how we draw the line:

📌 Content creation = You sound active.

📌 Thought leadership = You sound irreplaceable.

📌 Content creation = Random tips that get likes.

📌 Thought leadership = Clear POV that earns trust (and inbound leads).

📌 Content creation = Surface-level storytelling.

📌 Thought leadership = Strategic narrative that aligns with your business model.

And the real difference?

Content gets you seen.

Thought leadership gets you chosen.

That’s why our clients don’t just look consistent.

They become the obvious choice before they ever get on a sales call.

What are you actually buying:

content or thought leadership?

Most people can’t tell.

Can you?

Message highlights how strategic narrative and clear point of view build trust inbound leads and make brands the obvious choice

The positioning book nobody talks about, but every CEO should read.

Everyone quotes Positioning by Ries & Trout.

But if you're building something innovative, here's the book that's actually useful in 2026:

👉 Obviously Awesome by April Dunford.

Most of my clients struggle with the same blind spot:

❌ They try to differentiate against competitors.

✅ But forget their biggest competition is… inertia.

In Dunford’s framework, “competitive alternatives” doesn’t mean your competitors.

It means what your customer would do if you didn’t exist.

Let that sink in.

When I applied this to Focus Solutions, here’s what changed:

We realized our real competitor wasn’t another agency.

It was the CEO thinking, “I’ll just do this myself”

Or worse: 

“We’ll figure it out later.”

So we shifted our messaging:

❌ From “Here’s how we’re better than other solutions”

✅ To “Here’s the risk of doing nothing (and why it’s costing you).”

That subtle shift?

It made our offer urgent instead of “nice to have.”

And conversion rates jumped.

Here’s how to use this today:

1. Write down what your customer does today without you.

(Manual process? Team hack? Ignoring the issue?)

2. Now rework your value prop to show why that’s no longer safe.

(Show hidden cost, wasted time, or growing risk)

3. Make that your new core messaging.

(Because buyers act to avoid pain more than to gain something new)

If your value prop isn’t landing, you don’t need “better copy.”

You need better positioning.

Start with this: Full summary of Obviously Awesome →

Have you read Obviously Awesome? If not, this is your sign.

I am 37.

I am a mother of three.

When I started my business my youngest had just been born.

No roadmap.

No certainty.

Just responsibility and the need to make it work.

I opened LinkedIn without knowing the direction.

I was building while learning.

Raising three kids while figuring out how to create financial stability.

My business is the same age as my youngest child.
We grew together.

Slowly.

Honestly.

From one person on my team to a 12 person in house team.

From surviving month to month to building real structure.

Along the way I worked with 70 plus clients.

Different industries.
Different goals.
Same pattern.

Most people do not struggle because they lack skill.

They struggle because they lack positioning.

That realization changed how I work.

And it changed how I lead my business.

Today I am less focused on doing everything.

More focused on clarity.

Positioning.

Building something intentional that lasts.

Being a mother taught me discipline.

Business taught me patience.

Consistency did the rest.

If you believe in yourself.

If you stay committed when it feels unclear.

Eventually everything starts making sense.

Happy weekend.

Follow me Sheza Yazdani.

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The Battle

Colin Gallagher

Sheza Yazdani

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Performance ScoreColin Gallagher's LinkedIn Performance

Performance ScoreSheza Yazdani's LinkedIn Performance

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taplio

The Battle

Colin Gallagher

Sheza Yazdani

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Colin Gallagher's LinkedIn Performance

Performance ScoreSheza Yazdani's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreColin Gallagher's LinkedIn Performance