Cole Zucker

ZuVi Investments 

Joint family office focused on lower mid market private equity.

Managing Partner

Member - Santa Monica Chapter

Hey Hero Labs

Acquired by Sanctuary Ventures January 2022

Co-Founder

GREEN CREATIVE

Provides LED lighting products to North America.

Co-CEO & Co-Founder

Everbright Engineering

VP of Sales

I'm Cole, an entrepreneur with a running addiction. 

I am a Co-Managing Partner at Zuvi Investments, a joint family office dedicated to helping small businesses transition into established middle-market companies. 

Previously, I was the Co-Founder and Co-CEO of GREEN CREATIVE, a commercial-grade LED lighting company. My partner and I bootstrapped the business to over $60m in annual sales, successfully exiting to a PE fund. Our journey is chronicled in our book, “Flipping The Switch” (available now).

I was also a co-founder of Hey Hero Labs, a platform for personalized video content creation. The company was acquired by Sanctuary Ventures in 2022.

Outside of business, I'm driven by my passion for running. Having recently turned 40, I've achieved personal bests that surpass my times from 20 years ago. I'm always experimenting with new techniques and training methods to optimize performance and longevity.

Joint family office focused on low mid market private equity, angel investing, and real estate.

Business consultant focused on helping companies that want to grow and potentially sell.

Business Consultant

FSC Lighting

Executive VP of Biz Development

FSC Lighting is a 50 year old manufacturer of energy efficient lighting specializing in commercial, industrial and public sector projects.  We specialize in assisting lighting contractors and ESCO's provide the most efficient lighting on their projects possible while still meeting the payback criteria and cash flow requirements their projects demand.

FSC has designed the most comprehensive line of fixtures integrating advanced lighting controls available in the industry.  We can help customers select the right technology and fixtures to match up with the project type.

Our new line of LED fixtures and retrofit parts in conjunction with our sister company, Mirus Lighting has resulted in game changing and cost effective solutions previously unavailable in the market.  Our comprehensive lineup will be uploaded to Lighting Facts within a matter of days, and rebates will be available across all Kelvin temps ranging from 2700k to 5000k. 

Call us for more information at (800)255-8990

Chief Executive Officer

Mirus Lighting

I currently serve as the President of both Mirus Lighting & FSC Lighting.  Mirus Lighting is a joint venture between FSC Lighting and a Global LED manufacturer with revenues in the $1 billion range.  FSC Lighting is responsible for all sales, marketing, channel management, final assembly, controls integration and testing.  Our Global partner is responsible for R&D, PCB design and manufacturing, and compliance as well as new product innovation.  Mirus benefits from FSC's 43 years of continuous operation in the US market as well as R&D, manufacturing capacity and development machine of its other equity partner.  This unbeatable partnership has resulted in the development of the most innovative LED retrofit solutions available today.

President

Practical Energy Solutions

PES is a turnkey design and build contractor that focuses on providing energy efficient controls for ESCO's and select end users. Our engineering based approach to project development provides more savings and an expanded scope of work than our competitors.

Vice President

Blanchard Associates

Blanchard Associates is a manufacturer's representative that has a unique approach to the marketplace in that it helps its customers increase their revenue by introducing them to new technologies, supporting them on projects, and introducing them to project opportunities.  

Blanchard Associates is the only Energy Star Partner rep firm in the USA.

Chief Operating Officer

Light Choice

Lighting and controls electrical wholesale company with a focus on energy efficient products for large C&I buildings and public works projects.

CEO / President

 John spent over 20 years in the energy efficient field helping make large buildings use less energy. He started and built a successful lighting wholesale company, was the COO of a boutique ESCO and was the COO and Division Manager of the Energy Efficiency Group within Blanchard Associates, a national representative of lighting controls manufacturers. 

For two years he served as the Vice President of design and build lighting controls contractor designing and installing lighting controls in military bases, K-12 & higher education as well as large commercial & industrial projects.

During his 11 years at FSC and Mirus he successfully executed a sale to private equity and stayed on as the CEO for over three years and continues on as both a shareholder and board of directors member.  

Specialties: LED Lighting, Fluorescent Lighting, Advanced Lighting Controls, Emerging Lighting, Disinfection technologies and IoT.  


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Cole Zucker

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