Cole Zucker

ZuVi Investments 

Joint family office focused on lower mid market private equity.

Managing Partner

Member - Santa Monica Chapter

Hey Hero Labs

Acquired by Sanctuary Ventures January 2022

Co-Founder

GREEN CREATIVE

Provides LED lighting products to North America.

Co-CEO & Co-Founder

Everbright Engineering

VP of Sales

I'm Cole, an entrepreneur with a running addiction. 

I am a Co-Managing Partner at Zuvi Investments, a joint family office dedicated to helping small businesses transition into established middle-market companies. 

Previously, I was the Co-Founder and Co-CEO of GREEN CREATIVE, a commercial-grade LED lighting company. My partner and I bootstrapped the business to over $60m in annual sales, successfully exiting to a PE fund. Our journey is chronicled in our book, “Flipping The Switch” (available now).

I was also a co-founder of Hey Hero Labs, a platform for personalized video content creation. The company was acquired by Sanctuary Ventures in 2022.

Outside of business, I'm driven by my passion for running. Having recently turned 40, I've achieved personal bests that surpass my times from 20 years ago. I'm always experimenting with new techniques and training methods to optimize performance and longevity.

Joint family office focused on low mid market private equity, angel investing, and real estate.

Amy Volas

I help SaaS startups hire executive Sales and CS leaders without the cringe ⋆ Personally closed $100MM+ ⋆ 2 Exits ⋆ LP ⋆ Strategic Advisor ⋆ Speaker ⋆ Writing My First Book

I don’t believe in guesswork hiring. And I don’t do transactional anything.

I work with founders, CEOs, and investors who are tired of wasting time, money, and trust on Sales and CS executive hires that don’t stick... or worse, do damage.

Because here's the thing:

A bad executive hire isn’t just a hiccup.
It’s a domino effect that fractures teams, tanks morale, stalls growth, and erodes boardroom credibility.

I’ve seen it all:

▸ CEOs and founders covering for a Sales leader who’s lost the room
▸ Execs spending more time firefighting than scaling
▸ Boards questioning if you can hire while the burn rate screams you can't
▸ Reacting to noise, chasing titles, and hiring before knowing what you’re actually solving for
▸ Watching progress stall, targets slip, and the trust in your decision-making fade

Sound familiar? You’re not alone. 
And, there’s a better way.

I'm Amy Volas, founder of Avenue Talent Partners (ATP).

Since 2015, I’ve helped tech founders and CEOs get executive GTM hiring right the first time, without the fluff, without the guesswork, and without the cleanup later.

𝗪𝗵𝗮𝘁 𝘄𝗲 𝗱𝗼 𝗮𝘁 𝗔𝗧𝗣:

𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗦𝗲𝗮𝗿𝗰𝗵

Intentional, high-impact GTM hires that drive growth while sidestepping expensive missteps. 

𝗧𝗵𝗲 𝗛𝗶𝗿𝗶𝗻𝗴 𝗢𝗦™ 𝗯𝘆 𝗔𝗧𝗣

When a search isn’t needed, but clarity is. Our proven hiring system that structures hiring for scale, eliminates guesswork, and arms you with the clarity, data, and process your board expects.

𝗧𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗵𝗶𝗿𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗿𝗮𝘁𝗲? 20%
𝗔𝗧𝗣 𝗰𝗹𝗶𝗲𝗻𝘁𝘀? 80%+ and a 98% interview-to-hire success rate

Because it’s not just about who you hire.
It’s about why the hire is happening, how the process is run, and whether it fuels the kind of team that scales, not stalls.

I’m not for everyone, and that’s okay.
The founders, CEOs, and investors who get the best results with me:

▸ Prioritize hiring as a core strategy
▸ Embrace real, open communication
▸ Value people over transactions
▸ Think beyond the next quarter
▸ Know asking for help is a strength, not a weakness

Hiring is hard.
It’s supposed to be.

But it’s also the highest-leverage move you’ll ever make.

Let’s make people strategy your secret weapon.

We partner with focused executives who know the best products don’t always win, but the best teams do.

Ready to build one? So are we.

Founder & CEO

Great executives aren't hired on guesswork.

And starting + scaling a business is no joke.

The odds are against you and the people you hire to grow your business can make or break your ability to defy those odds.

The dynamic world of sales in early- stage startups is complex, busy, and ever-changing.

Trying to uncover, engage, and hire the cream of the crop is challenging when your plate is already full and the average tenure is 19 months for a VP of Sales.

That's why Avenue Talent Partners was built…

We help startups hire the right executive revenue leaders to defy the turnover odds to truly grow and scale.

The best part? We do it without the cringe!

With a collective sales experience of 40+ years and $100MM+ in deals closed, ATP's team knows what it takes to win at startup sales.

We're the recruiting firm you should be working with if you...

▹ Want to defy the odds of hiring the right sales leader who will stick around for more than 19 months

▹ Want to hire a high-growth sales leader who will build/lead a team to drive growth for the long haul

▹ Want a recruiting partner who speaks the sales language fluently, knows how to vet the right person for your stage of business, and has the experience to back it up

▹ Want a recruiting partner who truly cares about your success, takes the time to understand what you need, and knows exactly how to help

▹ Want a recruiting partner that celebrates candidate experience while representing your brand well throughout the recruiting process regardless of the outcome

The depth and breadth of our sales and startup experience coupled with our second to none people-centric, process-driven approach is here to help you get sales hiring right the first time to avoid the painful effects of a mishire.

Nothing you do is more important than finding and hiring the right people; we work tirelessly to help you do just that.

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Cole Zucker

Amy Volas

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