C17 Lab

Founder & Chief Executive Officer

Clay

Certified Enterprise Partner

Smartlead

Instantly.ai

Square

Head | Channel & Product Partnerships

SIXT

Director

Booking.com

Head | Portfolio Acquisition

CEO at Morning Leads | We make it unreasonable for prospects to ignore you • Top Certified Clay & Smartlead Agency •

To make an ungodly amount of money, you’ve got to grow your business. 

You can only grow your business in two ways.

1. Get more customers

2. Make them worth more

To get more customers, you need to get more leads.

Getting leads is simpler and easier than you think.

1. Make really good stuff ➜ Your offer

2. Give it away for free ➜ Your lead magnet

In short, you want to increase someone’s conviction that they will receive value in the future if they respond to the message you send.

All things being equal, when you double your leads, you double your business.

C17 Lab’s whole mission is to get prospects to show interest in what you sell and double your business.

Enzo Carasso 🧲

My accountant hates when I do this, but I let certain clients run campaigns a little bit longer so they can see the ROI before clearing invoices.


Why? When you know your system works, you can afford to prove it first.

Outbound is the hardest acquisition channel - and that's precisely why it's valuable. When done right, it gives you the ability to turn your top of funnel on and off at will.

Here's the reality: prospects exist on a spectrum of awareness and trust.

𝟏 = Most Informed | 𝟓 = Least Informed

𝟏. Brand/Content: They know you. They booked a call knowing what you sell and what problem you solve.
𝟐. Warm Intro: Someone vouched for you. They booked a call because they trust the referral.
𝟑. Warm Outreach: You know them, they know you. Familiarity exists.
𝟒. Paid Media - They discovered you through enough ads exposure. They booked a call because of your offer/lead magnet caught their attention.
𝟓. Cold Outbound - They've never heard of you before receiving your 75-word message in their inbox. They booked a call because of the offer you made.

Cold outbound sits at #5. The furthest point from a sale. The longest cycle. The most friction.

But in their first 57 days, we booked 84 meetings and our client closed 2 deals. 82%+ qualification rate. 77.38% show rate. 4.5 leads per day.

The difference? An offer designed specifically for cold audiences.

Most companies try to sell the same way to cold prospects as they do to warm. It doesn't work like that.

When you design for uninformed buyers with outbound in mind, you accept that sales cycles will be longer. Prospects need more proof, more hand-holding, more work.

But if that's the price for controllable pipeline? It's worth it every time.

Founder @ C17 Lab | We Engineer Unstoppable Pipelines | c17.ai

Making sense out of data! 

Building solutions that scale and help find signal through noise for your Go To Market and overall data needs. Working alongside extraordinary GTMEs and entire Clay team!

GTM Solutions Engineer

Building with Clay!

Clay is the first prospecting automation tool that helps improve lead prioritization and targeting, keep your CRM up to date, automate data recolection and processing, use it for inbound and/or outbound prospecting. 

Unlike the mess of data enrichment tools and manual spreadsheets you might still use today, Clay integrates data from 70+ sources – from tech stacks to scraping prospects' websites for keywords – into a table and lets you use AI to browse online for niche data points, analyze, create insights from the aggregated data you collected, or customize your messaging.

Customer Success

CIENCE

B2B customer success and sales development professional with a proven record driving growth and brand awareness through campaigns by leveraging my technical skills, copywriting, analysis, problem solving and informed decision-making to contribute to growth.

SDR / Messaging Specialist

AT&T

Leading and assisting over 50 daily customers over the phone with information regarding their service.

Customer Advocate

Rincon del Mar, Restarurant

Seafood restaurant venture, providing excellent, tasty and fresh meals.
-Customer service operations.
-Data analysis for continuous improvement.
-Restaurant co-management and inventory operations (First In-First Out system).
-Balance control.

Customer Service / Manager

Universidad Autónoma de Guadalajara

Development of the Quality Department, standardizing and optimizing policies and procedures.
-Developed and improved process management 6+ academical departments,
facilitating the workflow and transparency.
-Managed and analyzed over 30 procedures and policies, updating with ISO-focused
norms.
-Collaborated in the implementation of quality-oriented and continuous improvement
culture across the institution with in-person courses.

Quality Specialist

Experienced Industrial Engineer, Certified Personal Trainer, and B2B Email/Messaging Specialist, eager to help in process improvement and ideas to automate tedious tasks.

First off, I'm human!

Experienced Clay cook :D, Industrial Engineer, and B2B sales development professional with a proven record of driving growth and brand awareness through messaging campaigns. Eager to help in product success, account/project management, process improvement, automation, or analytical tasks, where I can leverage and further develop my technical, copywriting, analysis, problem-solving, and informed decision-making skills to contribute to growth.

I’m a passionate and continuous learner. My main go-to topics are philosophy (mostly about morality and epistemology), strength and conditioning, exercise and sports science, health, and human behavior, and some finance; I also enjoy taking courses that improve my skills or allow me to acquire newer ones, especially analytical, scientific understanding, and use of technology such as Google Suite or Microsoft Office, especially AI nowadays!

Additionally, as a resistance/strength training aficionado and Certified Personal Trainer, I enjoy learning and applying scientific principles in my programs that allow for the best results that fit my lifestyle and goals. This gives me the opportunity to use an analytical thought process and the occasional use of technology to measure and optimize progression. Also, looking forward to helping others in their journeys!

Star Gazer (and Star Wars fan). Though space travel is still a dream, one can always use some imagination to explore where humans can go.  Looking forward to what the JWST will help us discover, and how we can work alongside AI's capabilities to exponentiate our problem-solving systems worldwide.

taplio

The Battle

Enzo Carasso 🧲

Arturo Orozco

Followers

Posts

Engagements

Likes

Performance ScoreEnzo Carasso 🧲's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Enzo Carasso 🧲

Arturo Orozco

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Enzo Carasso 🧲's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreEnzo Carasso 🧲's LinkedIn Performance