C17 Lab

Founder & Chief Executive Officer

Clay

Certified Enterprise Partner

Smartlead

Instantly.ai

Square

Head | Channel & Product Partnerships

SIXT

Director

Booking.com

Head | Portfolio Acquisition

CEO at Morning Leads | We make it unreasonable for prospects to ignore you • Top Certified Clay & Smartlead Agency •

To make an ungodly amount of money, you’ve got to grow your business. 

You can only grow your business in two ways.

1. Get more customers

2. Make them worth more

To get more customers, you need to get more leads.

Getting leads is simpler and easier than you think.

1. Make really good stuff ➜ Your offer

2. Give it away for free ➜ Your lead magnet

In short, you want to increase someone’s conviction that they will receive value in the future if they respond to the message you send.

All things being equal, when you double your leads, you double your business.

C17 Lab’s whole mission is to get prospects to show interest in what you sell and double your business.

Enzo Carasso 🧲

My accountant hates when I do this, but I let certain clients run campaigns a little bit longer so they can see the ROI before clearing invoices.


Why? When you know your system works, you can afford to prove it first.

Outbound is the hardest acquisition channel - and that's precisely why it's valuable. When done right, it gives you the ability to turn your top of funnel on and off at will.

Here's the reality: prospects exist on a spectrum of awareness and trust.

𝟏 = Most Informed | 𝟓 = Least Informed

𝟏. Brand/Content: They know you. They booked a call knowing what you sell and what problem you solve.
𝟐. Warm Intro: Someone vouched for you. They booked a call because they trust the referral.
𝟑. Warm Outreach: You know them, they know you. Familiarity exists.
𝟒. Paid Media - They discovered you through enough ads exposure. They booked a call because of your offer/lead magnet caught their attention.
𝟓. Cold Outbound - They've never heard of you before receiving your 75-word message in their inbox. They booked a call because of the offer you made.

Cold outbound sits at #5. The furthest point from a sale. The longest cycle. The most friction.

But in their first 57 days, we booked 84 meetings and our client closed 2 deals. 82%+ qualification rate. 77.38% show rate. 4.5 leads per day.

The difference? An offer designed specifically for cold audiences.

Most companies try to sell the same way to cold prospects as they do to warm. It doesn't work like that.

When you design for uninformed buyers with outbound in mind, you accept that sales cycles will be longer. Prospects need more proof, more hand-holding, more work.

But if that's the price for controllable pipeline? It's worth it every time.

Founder @ C17 Lab | We Engineer Unstoppable Pipelines | c17.ai

iytro

iytro c'est l'accélérateur marketing qui s'adresse aux start-ups, scale-ups, PME qui veulent le meilleur des 2 mondes entre efficacité et rentabilité.

Mes multiples casquettes :
💌 Directrice Marketing part-time
🕵🏼‍♀️ Consultante Marketing Senior
🎯 Création de votre Minimum Viable Marketing : le MVP de la stratégie Marketing

Comment est-ce que je peux vous aider ? ✨

-
Après plusieurs années en tant que consultante indépendante, j'ai choisi de rejoindre iytro pour continuer à développer mes compétences au sein d'une équipe exceptionnelle, internationale, tout en élargissant le scope des entreprises que j'accompagne.

Mais c'est avant tout une évidence humaine, après une rencontre avec Marine, Jon, et Phil ❤️

Part-time CMO - Directrice Marketing externalisée & Consultante Marketing

Collège de Paris

Master Gastronomie & Oenologie - École Conte
- How to be sustainable in a food business
- Sales & social selling class
Mentor of students / member of the jury

Bachelor Chef & CEO - Thierry Marx College
- How to be sustainable in a food business

Food, Hospitality & CSR Speaker

Freelance

Part-time CMO and consultant
I can help at all steps of a customer-centric companies's growth.

📌 360º  Marketing, Sales & Communication strategy
📌 Partnerships
📌 Briefing and management of the press relations strategy in collaboration with the PR Agency / Press Officer 
📌 Copywriting
📌 Growth - Full funnel (AARRR)
📌 Acquisition - online & offline
📌 CRM (Salesforce & Hubspot)
📌 Data - Business Intelligence
📌 cross-disciplinary projects (Product, CSM, Sales, Board…)
📌 SEO - SEA (loading... 👩🏼‍🎓)

BtoB expert
Fav' structures : start-up, SaaS
Fav' fields : food(tech), prop(tech), sales, entertainment

References : Comexposium, Le Cercle, Eazee-Link, Deskeo, Le Food Trip, Mangas.io, Food & Talent, Groupon, Marram.io, Mailmeteor, Combo, ...

Sales & Marketing Freelance

Snapshift

Ma mission : rendre le monde des RH et les logiciels de paye attractifs pour les entreprises de plus de 5 salariés qui galèrent avec leurs plannings.

Comment ?
> En imaginant et rédigeant les séquences multi-canales (appel, SMS, e-mail, réseaux sociaux)
> En créant chaque jour des conversations avec nos prospects
> Et, on ne va pas se mentir, en prenant beaucoup de portes 🤪
> En créant du contenu pour générer de l'inbound  : articles LinkedIn, Webinar

Après plusieurs années d'indépendance en restauration et en freelance, le modèle de segmentation des rôles typique des SaaS ne me convient pas. Je décide de repasser freelance à plein temps pour me spécialiser en copywriting.

B2B Outbound Expert

- Sous-chef @ Gramme, 86 rue des archives 75003 Paris (January - March 2020)
- Private Chef (September 2019 - )
- Kitchen & events Manager @ Aepicure by Ruben Sarfati (Cantine Elan Edelman, Rest’ICI Montreuil, événements traiteur, La Source for La Cité Fertile) (March - September 2019)
- Runner, check-out @ La Felicita groupe BIG MAMMA (June 2018 - September 2018)
- Bar Manager @ Equation Festival in Hanoi (April 2018)

Cook & Catering

Groupon

Farming on 2M€/year key accounts and business development (more than 30 new partners closed).

Key Account Manager

Tokela

Communication & Digital Marketing agency specialised in sustainable tourism.
- Launch strategy
- Evangelization of the Parisian market & in South East Asia (Vietnam, Cambodia, Hong Kong).
- Growth hacking / business development

Digital Marketing Manager

GROUPE REVOLUTION 9

Au Service de l'Événement (Event Agency) - MICE Angels (Communication Consulting Agency on the Meeting Industry)
I analysed briefs, gave strategic cross-canal recommendations, and organised private and corporate events (budget >300K€) with dedicated digital creations (apps, websites).

Marketing & Event Project Manager

W Project

The W Project (NGO) is a initiative aiming at meeting the French entrepreneurs in the world to transfer and share their adventures, experiences and advice on our website : www.wproject.fr
This project is backed by many companies and organisations such as the French Ministry of Foreign Affairs, the CIC bank, and we have regular publications in many French media such as Le Figaro, L'Express, BFM, La Tribune, Les Echos and France 2.

Co-founder - Creative Edition 2015

Cliché Records

Booking Agency in Asia and Music Label (Homesick & Fragrant Harbour). I was in charge of the bookings of DJs in our local and international roasters, the development of new partnerships, the management of marketing and communication campaigns and the community management.

Marketing & Booking Manager Assistant

Part-time CMO @ iytro | B2B Sales & Marketing expert 🍦

1991 - 👶🏼⚖️🍦
2018 - 🏔🏄🏼‍♀️👩🏼‍💻👩🏼‍🍳🍦
2020 - 🌿👩🏼‍💻👩🏼‍🍳😷👩🏼‍🏫🍦
2021 - 🍓👩🏼‍💻💌🐕🍦
2023 - ✨👩🏼‍💻💌🌿🐕🍦
2025 - ✨👩🏼‍💻💌💍🌿🐕🍦

Alice Charras

L’Intelligence Artificielle transforme notre manière de travailler à une vitesse que personne n’avait anticipée.

Chaque semaine, de nouveaux usages.
Chaque jour, de nouveaux réflexes.

Pour les TPE/PME, ça représente une opportunité colossale.

C’est précisément pour ça que mercredi prochain, avec Bpifrance, on organise un webinaire sur l'IA 100% dédié aux dirigeant(e)s de TPE/PME.

À celles et ceux qui doivent décider, structurer et avancer avec des petites équipes et des moyens souvent limités.

Et je suis très très fière qu'on ait pu réunir une line-up aussi exceptionnelle pour parler de ce sujet :

🎤 Marjolaine Grondin, ex-CEO de Jam by June, fondatrice de Le bootcamp IA (la 👑 française de l’IA).

🎤 Nicolas Dumontroty, expert-comptable et commissaire aux compte,  associé du cabinet YTHAK, pionnier dans l’intégration de l’IA dans ce métier.

🎤 Louis Mezou et Vincent Criquebec, deux experts de la maison pour guider vers les dispositifs Bpifrance adaptés à l’intégration de l’IA.

(+ yours truly pour animer cette jolie brochette 🤓)


Au programme :
- Leurs méthodes, leurs outils, leurs retours d’expérience, et surtout ce qui fonctionne vraiment sur le terrain.
- Du concret, des cas d’usage actionnables, des leviers pas si compliqués qui peuvent réellement changer votre quotidien 🙏

On a déjà +𝟔𝟎𝟎 inscrit(e)s ! 🫨

Preuve que le sujet est critique… et que l'IA n'attend personne.


📅 RDV mercredi prochain, le 10 décembre, à 11h !

🎥 Ça se passera sur Livestorm, notre plateforme de webinaire chez Bpifrance !

--
👋🏼 Vous êtes dirigeant(e) de TPE/PME ? Inscrivez-vous maintenant avec le lien en commentaire !

💛 Vous connaissez un(e) dirigeant(e) qui gagnerait beaucoup à y assister ? Soyez sympa, tagguez-la/le en commentaire 🥰

taplio

The Battle

Enzo Carasso 🧲

Alice Charras

Followers

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Performance ScoreEnzo Carasso 🧲's LinkedIn Performance

Performance ScoreAlice Charras's LinkedIn Performance

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taplio

The Battle

Enzo Carasso 🧲

Alice Charras

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Enzo Carasso 🧲's LinkedIn Performance

Performance ScoreAlice Charras's LinkedIn Performance

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Performance ScoreEnzo Carasso 🧲's LinkedIn Performance