Colby Flood

Growth Marketing | Founder at Brighter Click | Now Hiring

I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and the relationships we build with our clients.

If you're looking for a marketing partner that's dedicated to your success, send me a DM. Let's chat about your go-to-market strategy and see how we can help you achieve your goals.

Founder & CEO

Great processes bring great results. We take pride in providing a timed-out, mapped-out process that brings consistent results for clients while providing a level of clarity so you never have to wonder where you are with the project, or how things are going.

What Our Process Looks Like:
- Introduction Call
- Account Audit
- Audit Review Call
- Onboarding
- Campaign Prep
- Month #1 - Testing and Optimizing
- Month #2 - Strategic Scaling
_____________________________________________________________________________

More About Brighter Click:
✓ 20+ combined years running Social Media Campaigns
✓ Passion for analyzing data and driving results
✓ Take priority in two things; understanding your business and your audience
✓ Reputation and performance are non-negotiable. We do not accept jobs unless we are confident about bringing results.

🔥 Adam Pearce

ABOUT ME → Over the past 8 years, I've been growing Blend Commerce - a CRO Shopify Plus Agency. In 2025, we we're officially recognised at Europes's best CRO Agency in the European Agency Awards. Over the past 8 year, my team and I have had the pleasure of helping some of Shopify's best-loved brands tackle the growth they've seen in their business. Today, I'm focusing 100% on making brands get more from CRO than just a bunch of 'ideas'.SHOPIFY PLUS CRO → Our agency helps Shopify Plus brands get their existing customers to spending more. By using our skills in Shopify design, development and marketing, coupled with qualitative and quantitive research skills we generate and implement ideas for brands to help improve their retention. Want to see some examples. DM me.ECOM COLLAB CLUB → In January 2022, I co-founded the eCom Collab Club. We now run 5 events per month in London, delivering relaxed, high value eCommerce networking events, as well as a 1000+ member strong online community of eCommerce professionals.ECOMMERCE SPEAKER→ I've spoken at a number of Shopify hosted events in the UK, and on behalf of Shopify at the Autumn Fair and DTI UK events for eCommerce merchants. I'm also available as a podcast guest for selected eCommerce related podcasts. Book me to speak at your event or podcast.LET'S CHAT → Connect with me on Linkedin or message me via adam@blendcommerce.com

Co-host & Co-founder

Fran Gresswell 

First time talking an event - one of the most open and clear speakers I've heard I a long while.

Time to follow her!

Digital Clubhouse

Adam Pearce - CRO for Shopify Brands

Leading Europe’s Official Number 1 CRO Agency | Host of eCom Collab Club

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eCom Collab Club® London will be back on 11 March to talk about the thing everyone’s talking about (without the buzzword bingo):

🦾 AI for eCommerce

None of this “AI will change everything by Friday” nonsense though.

Real brands, real use cases and real talk on what’s actually worth your time.

What’s going down then?

🤖 Serving the customer better with AI, hosted by Nathan Lomax
⚙️ Working smarter with AI, hosted by Rich Evans
.
On stage, spilling the good stuff:

🎤 Darren Lake – Glazing Vision
🎤 Fatemah Jamal Al-Lail – WYSE London
🎤 Rich Himsworth – Salesfire
🎤 Darren Heaphy - eDesk
🎤 Matthew Burgess – Green People UK
🎤 Valeria Granda – Rebuy Engine
🎤 Josh Warwick – Wassist
🎤 @Allan Willis - RAIN Wellbeing Ltd.
🎤 John Clancy – Galvia AI
🎤 Simon Green – Sprintr

Expect:
 ✅ AI that actually helps customers
 ✅ AI that saves time (and sanity)
 ❌ AI hype with no substance

Huge love to our March legends Rebuy Engine, Wassist, eDesk, Galvia & Sprintr for backing this one and keeping us firmly out of a windowless conference room.

🗓️ 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆 𝟭𝟭 𝗠𝗮𝗿𝗰𝗵 | 𝟴-𝟭𝟭.𝟯𝟬𝗮𝗺
📍 𝗢𝗗𝗘𝗢𝗡 𝗟𝘂𝘅𝗲, 𝗪𝗲𝘀𝘁 𝗘𝗻𝗱 – 𝗟𝗼𝗻𝗱𝗼𝗻

As always: too early, but totally worth it.

🎟️ Tickets in the comments.

Come learn what to use, what to ignore, and what to stop pretending you understand.

Last night's topic list from me at DTC Dining Club by eCom Collab Club®

- The biggest challenge in my business right now
- Scaling ads internationally
- Land Rovers
- Experiential dining 
- Dealing with Tax in the US
- A cracking book recommendation
- Depression
- Ice baths
- A new business venture - come back soon
- Customer Service tools
- Shoptalk Luxe

So yeah, a pretty great night! A big thanks to my co-hosts Carl Posadas and Julien Duhaubois from Glopal, and by the sounds of it, you'll be taking a few headaches away from some of lovely brands who attended last night.

If you're a brand who'd also like to be on our guest list, use the link in the comments to apply now.

Cracking talk from Anil Patel 

He bloody loves Salesfire but I loved the fact that he said that they see agencies and tech as part of their org chart.

'As soon as I see an agency as and an agency only, it's time to move on'

Lots of food for thought.

UK based Fractional CMO's who work in eCom.

I want to take you on date.

Holler in the comments or if you know a great one, tags please!

Quickfire - Shopify Premier Partner 

Great at waterbottles and migrations! 

Thanks Katie Szollosi!

I'm on a panel today talking about the silent killers of eCommerce in 2026.

So tell me, what's the thing that folks are sleeping on that's going to bite them in the ass if they ignore it?

Also, see you at Digital Clubhouse today.

It's pretty much March and you haven't done it yet, have you?

Yes, you know you said in Jan:

'I'm going to put myself out there more'
'I'm going to tell folks more about how great my business is'
'I'm going to finally start attending networking events that I actually like going to'
'I'm going to get on podcasts that I can use for my personal brand.'

Let me give you a hand:

👩‍🎤 You're an eCom brand founder or eCom leader that wants to be on stage to tell your story, and also have some nice content created about you - you need this link - https://lnkd.in/e9Ni5Aq4

🧝‍♂️ You're an agency owner that wants to meet with other agency folks and talk about what's working, what's not - you need this link - https://lnkd.in/eWzsKBqY

👩🏻‍🌾 You're an eCom brand founder or eCom leader that wants to dine at some of London's best restaurants with your peers to talk shop  - you need this link - https://lnkd.in/eKgvQKvX

💂‍♀️ You're in eCom partnerships and you need get more eyeballs on what you do - you need this link - https://lnkd.in/eM5Es8Yj

🧑‍🦰 You're an eCom brand founder or eCom leader that wants to be on podcasts to talk about your story and how ace you are - you need this link - https://lnkd.in/e5rMtk84

Someone on here asked for an agency that could do PPC, SEO, CRO, Juggle Flaming Hoops, GEO, Affiliate and sweep the floor. A lot of folks like me responded saying that this was impossible to have an agency that could do it.

On that note, here's a transcript from a call with potential new client this morning on a call. This is them talking about the reason for their call with me.

'In my research I realized that you know okay they do everything but they're missing like two things or one thing and then this one does everything almost but they're missing two other things. 

And then I start to drill them a little bit.

You know, I talked to two three companies, like, What do you do, best? What, what a really good at and then they say, 'Ah we are really good at SEO!'. But we do paid as well but that's not our main area. and then I was thinking, like - do we really want one agency that does everything, but they're really, really just good at one thing.? Or is it better than to split it up and hope that the two or three agencies that we choose can work together?'

Food for thought for brands and agencies?

Rowan Turnbull 

Essentialism and Minimalism should drive CRO - get rid of the stuff that doesn't add value.

Yesssiirrrr

Tibshelf Services is pants. Discuss (20 marks)

Luckily on the way to Leeds to see the We Take Flight - Shopify Agency boys tonight, and then talking at the one and only Digital Clubhouse tomorrow.

Who's coming to what?

Erm, when did the new thing for outreach be:

- Send an invite without any prior email to a meeting or drab webinar
- Using google chat

JEEEEEEEEEEEZE.

I'm talking to Gareth Cummings, CEO at eDesk today for the eCom Collab Club® podcast, live at 3.30pm.

2 things.

1. Vote to stir the pot 
2. Sign up with the link in the comments to join the convo

Is Customer Support a cost or revenue centre?

When you work with an agency, your paying them to do 2 things.

Do.
Think.

The former is becoming less valuable, and the latter even more so than before.

If you're a brand, has the expectation changed?

I'm talking to Luke Howitt on the eCom Collab Club® podcast at 3.30pm today.

We're talking packaging, because for all the time brands spend obsessing over digital growth, messaging and scaling funnels…It all ends with something very real landing on someone’s doorstep. And that moment matters.

BUT, help me with this questions below 👇

Is packaging for the ops or marketing dept?

taplio

The Battle

Colby Flood

🔥 Adam Pearce

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The Battle

Colby Flood

🔥 Adam Pearce

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🔥 Adam Pearce's LinkedIn Performance

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