Colby Flood

Brighter Click

Brighter Click is a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

Founder

Freelancing

Freelance Marketing

Growth Marketing | Founder at Brighter Click | Now Hiring

I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and the relationships we build with our clients.

If you're looking for a marketing partner that's dedicated to your success, send me a DM. Let's chat about your go-to-market strategy and see how we can help you achieve your goals.

Founder & CEO

Great processes bring great results. We take pride in providing a timed-out, mapped-out process that brings consistent results for clients while providing a level of clarity so you never have to wonder where you are with the project, or how things are going.

What Our Process Looks Like:
- Introduction Call
- Account Audit
- Audit Review Call
- Onboarding
- Campaign Prep
- Month #1 - Testing and Optimizing
- Month #2 - Strategic Scaling
_____________________________________________________________________________

More About Brighter Click:
✓ 20+ combined years running Social Media Campaigns
✓ Passion for analyzing data and driving results
✓ Take priority in two things; understanding your business and your audience
✓ Reputation and performance are non-negotiable. We do not accept jobs unless we are confident about bringing results.

🔥 Adam Pearce

ABOUT ME → Over the past 8 years, I've been growing Blend Commerce, a CRO focused Shopify Plus Agency. In that time, my team and I have had the pleasure of helping some of Shopify's best-loved brands tackle the growth they've seen in their business. Today, I'm focusing 100% on making brands get more from CRO than just a bunch of 'ideas'.

SHOPIFY PLUS CRO → Our agency helps Shopify Plus brands get their existing customers to spending more. By using our skills in Shopify design, development and marketing, coupled with qualitative and quantitive research skills we generate and implement ideas for brands to help improve their retention. Want to see some examples. DM me.

ECOM COLLAB CLUB → In January 2022, I co-founded the eCom Collab Club. We now have 7 cities across the globe delivering relaxed, high value eCommerce networking events, as well as a 1000+ member strong online community of eCommerce professionals.

ECOMMERCE SPEAKER→ I've spoken at a number of Shopify hosted events in the UK, and on behalf of Shopify at the Autumn Fair and DTI UK events for eCommerce merchants. I'm also available as a podcast guest for selected eCommerce related podcasts. Book me to speak at your event or podcast.

LET'S CHAT → Connect with me on Linkedin or message me via adam@blendcommerce.com

Co-host & Co-founder

Europe's number 1 CRO agency.

Tidy present for a Monday morning,

Go on the Blenders!

Blend Commerce - Shopify CRO Agency

Adam Pearce - CRO for Shopify Brands

Leading Europe’s Official Number 1 CRO Agency

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We get your customers to buy now, buy more and buy again.

Even though Emma Holmes rates me 6/10 for 'funnyness'......

She does like eCom Collab Club® London Sponsored by Mailchimp.

Good.

See you Jan 21st.

Ok Rach.

So if we own a business, we pay you.
If we've got a decent gaff, we pay you.
If we have more kids, you pay us.

Ta.

Nathan Lomax, Martin Harper - thanks lads.

What a cracking dinner this evening - loved hearing from Dan Conboy and seeing my first Shopify crush, Piers Thorogood. Some absolute hero's in the room and thanks to all that attended and made it possible - Nice one Franco Varriano and Merryn D.

You know it's a good event when you don't check your phone once.

RIGHT. LEEEDDDDS.

OK winter editions posts. Some thoughts

TLDR: Don't panic whoever you are and use Sidekick.

1. Don't panic if you're an agency - Remember when Shopify released email? And Klaviyo was dead, email agencies we're dead? Erm, yeah. The same will apply with the new features, especially around A/B testing. 

2. Don't panic if you're a tech provider with a competing service - Read the above.

3. Don't panic if you're a brand - You don't/won't need it all - take the time to test the new features out if you CAN and NEED to. Equally, ignore the stuff that's not for you right now. I.e. if your traffic is in the basement, don't start p*ssing about with testing.

4. Use Sidekick - Been playing around with Chat GPT? Feel overwhelmed with Shopify Analytics reports? Just ask Sidekick. Again, use Sidekick.

Feeling weirdly stressed this week? 

Hmm, weird eh? You are. Must be something happening....

Anyway, here's three things to do to keep feeling tip top.

1. Do a 15 minute body scan meditation - To get to sleep, to calm yourself down, in your car, on the bus, in your bed - Here's my go to - https://lnkd.in/eci_fHru

2. 10 minute lymphatic drainage - If you feel that cold coming on, groggy, or just getting to much, bust this out - https://lnkd.in/eN_xNnxd

3. Drinks - First drink water, second drink coffee, more water, more water, green tea, homemade electolyte (salt, honey, lemon, water), water, water. Put the damn energy drink down.

Want a bonus one?

You won't remember the 10 things you we're worrying about in 12 months time? Don't believe me, write down the 10 things from BFCM 2024 you were worried about.

Told ya.

Look after yourself.

Adam Pearce 

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LEEDS. LEEDS. LEEDS. 

Who is else is heading to Digital Clubhouse on Thursday?

Remember the chap who did all the stuff we sent on email and socials?

Here's his review.

If Black Friday disappeared, what would happen?

Here's my take.

Get the full recording tomorrow of 'The Black Friday Post Mortem' from The Growth Guys.

If you've not:

A) Ever been to eCom Collab Club® London Sponsored by Mailchimp.
B) Not been to eCom Collab Club® London Sponsored by Mailchimp for a while
C) Not heard of eCom Collab Club® London Sponsored by Mailchimp

Well, the link in the comments is for you.

Look at that for personalisation? And no AI in sight.

When I used to onboard team members at Blend Commerce - Shopify CRO Agency, my old mucker Peter Gardner used to squirm over something I always said to every team member.

So i'd do all the company history bit, systems, blah blah blah and then start to talk about how we treat each other as a team and also treating clients. 

After a fairly professional day, i'd round off with:

'And ultimately, don't leave a turd in the toilet.'

Yeah, ok, this isn't a good mental image, but that's why it works. 

Firstly, it's never nice when someone does that physically - I co-habitat with a 4 and 7 year - I know. But ultimately I expect (and myself) that my team, my clients and my partners think about the impact on others in the work that they do. So for me, this means:

- Not half completing tasks, and if you get stuck, communicating on what's happening.
- If there's a delay, notify EARLY
- If someone is helping you, don't ghost them.

This week is going to be super busy for us all, but:

- Send the email to let them know you'll address their email properly in the new year (AND DO IT)
- If you've made a decision that affects someone, let them know - good or bad
- Put in meetings for January if you know that something needs to be discussed.

You'll feel better, they will too and you'll avoid that awkward turtle in 2026.

Had any meetings that well, we're a bit pants week? Here's one from a few years ago that Peter Gardner and I had.

So we get into the Inbox of an Marketing Director from a MAHOOOSIVE brand on Shopify. After a lot of back and forth, they setup a meeting at their Swanky offices with the CTO. 

'Oh my god man, this it, we're gonna hit the big time'

As we pulled up, we' we're wearing some of their products as the not so subtle and massively naive nod that we we're into them. Cringe.

Anyway, we get signed in and sat at in a board room. We wait ten minutes an in rushes the CTO, plus 2 developers. There's a clear tension in the air, and after the usual intro's, they say:

'So, what's this meeting about then?'

GULP.

'So the Marketing Director and I have been chatting for a while on LinkedIn and they thought that we might be helpful to you guys from a design and development perspective?'

They looked confused and even more p*ssed off.

'Look lads, i've got 30 developers sat out there, why would I need you lot?'

GULP. 

We drivelled on for another 10 or so minutes and they 'would be in touch if they needed us'. 5 years on, no call....

We took some selfies outside their office and went home with our tail firmly between our legs. 

Aside from the usual 'qualify, qualify, qualify' blah blah, just have a giggle about this if you had some cr@p ones this week.

My favourite LinkedIn interaction on messages last week.

Are you an eCom Start-Up or Scale Up?

I know a top tier Head of Digital who has recently become available, with experience in the food and beverage, parent focused brands, but would be an asset to a wide range of verticals.

Please DM me and will share your details.

WHOOOP!

We made the eCommerce Fastlane newsletter today!

Go team Blend!

Check it out here - https://lnkd.in/e_3A86Kp

Ok, reality check on BFCM here.

Looked at the level of discounting for some cohorts of our clients and ex-clients - all comparing 2024 vs 2025 official BFCM defined period on Shopify:

- US based clients: Increased discounting by 3.2 times 2024
- US based ex clients: Increased discounting by 5.4 times 2024
- UK based clients: Increased discounting by 2.1 times 2024
- UK based ex clients: Increased discounting by 3.9 times 2024

Revenues were up for all clients, but incorporating the discounting into the acquisition cost will put pressure on the LTV of this years BFCM buying cohort. 

See you in 12 months to see if it paid off....

Ok, past week and this week is all calls with new potential clients. 

Here's some of the gripes i've had about why they're looking at a new agency:

- "They seem more bothered about selling their software than getting us a result."
- "All the recommendations are 'vibe' recommendations."
- "The main guy know's everything but the team not so much."
- "We had projects mapped and then were told they were under-scoped so we had to pay another £2K last month."

Without sounding like David Brent, always seems to be down to communication and expectation.

If you're a Blend Commerce - Shopify CRO Agency client, you'll be getting an email from me on this later today.

Brands - what else do us Agency Folk need to do better at in 2026?

So, how did they do? No, not Villa, our clients over BFCM.

Well, i'll be spilling more of the beans on a podcast with Paul Fernandez later, I wanted to share some top line averages for brands who actively participated in BFCM 2024 and 2025. 

While all our clients had different windows for BFCM promotions, these are the native windows from Shopify analytics:

- Gross sales over BFCM ('24 vs '25): +66%
- AOV over BFCM ('24 vs '25): +10%
- Discount value over BFCM ('24 vs '25): +248%

More analysis needed to see the shape of how things went from a bottom line perspective and coming soon.

Over 70 free A/B tests that you won't look at here.

Enjoy your $100K redesign.
OK bye.

taplio

The Battle

Colby Flood

🔥 Adam Pearce

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The Battle

Colby Flood

🔥 Adam Pearce

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🔥 Adam Pearce's LinkedIn Performance

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