Colby Flood

Brighter Click

Brighter Click is a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

Founder

Freelancing

Freelance Marketing

Growth Marketing | Founder at Brighter Click | Now Hiring

I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and the relationships we build with our clients.

If you're looking for a marketing partner that's dedicated to your success, send me a DM. Let's chat about your go-to-market strategy and see how we can help you achieve your goals.

Founder & CEO

Great processes bring great results. We take pride in providing a timed-out, mapped-out process that brings consistent results for clients while providing a level of clarity so you never have to wonder where you are with the project, or how things are going.

What Our Process Looks Like:
- Introduction Call
- Account Audit
- Audit Review Call
- Onboarding
- Campaign Prep
- Month #1 - Testing and Optimizing
- Month #2 - Strategic Scaling
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More About Brighter Click:
✓ 20+ combined years running Social Media Campaigns
✓ Passion for analyzing data and driving results
✓ Take priority in two things; understanding your business and your audience
✓ Reputation and performance are non-negotiable. We do not accept jobs unless we are confident about bringing results.

Axon Property Management

Leasing Coordinator

1dea Design + Media Inc.

- Spearheaded the development of a business retainer service, including market research, pricing strategy, service development, and go-to-market plan, resulting in the acquisition new retainer clients
- Led cross-functional teams in the development and implementation of marketing campaigns aimed at promoting platforms and initiatives of economic development for the tourism and government organizations within Eastern Ontario
- Managed project timelines, resources, and budgets for various development and marketing campaigns, consistently delivering high-quality projects on time, within scope, and within budget

Growth Marketing & Project Manager

MaxSold

- Acted as a liaison with cross-functional teams including product, sales, data science and development to ensure marketing campaigns were aligned with overall company strategy, resulting in better coordination and improved campaign results
- Developed and implemented strategic initiatives to improve the effectiveness of business growth for focus regions in Toronto, Massachusetts, Georgia, and Philadelphia resulting in increased customer engagement and improved campaign performance
- Conducted financial and cohort analysis of marketing campaigns to assess the long-term impact on customer acquisition, lifetime value, and other KPIs cross referring first party data on Salesforce, Power BI and analytics

Campaign Manager

Enso Media HN

- Developed and executed strategic plans to drive business growth, increase revenue, and expand the customer base, resulting in a YOY increase in sales and market share
- Managed and motivated a team of young professionals by providing feedback and coaching, resulting in their improved professional and personal skills, and team performance
- Stayed up to date with the latest marketing trends and technology advancements by attending industry events, conducting research, and networking with other professionals, maintaining the company relevant and innovative

Business Development Manager

Ocho App

- Built an innovative brand focused on the latest technological advancements including software development, UX/UI design that enhanced ecommerce experience
- Achieved first 25K users within the first 6 month through effective partnerships, marketing, and sales strategies
- Tracked and analyzed sales and marketing performance using data-driven metrics, including lead generation, conversion rates, customer retention, and adjusted strategies that drove sales growth

Sales Marketing Manager

Beanario

- Developed a new pipeline of services through innovative technologies to leverage the offerings of financial institutions
- Collaborated with cross-functional teams to ensure that sales strategies aligned with product development and delivery timelines to ensure revenue and profitability
- Led the software development team to identify new product and service opportunities to ensure the innovating needs of a changing market

Grupo Interactivo Centroamérica

- Implemented sales strategies by monitoring metrics and performance that were aligned with company goals resulting in 55% increase in revenue within the country market
- Maintained relationships with key clients and partners in the country by creating interpersonal relationships that minimized churn and increased customer satisfaction
- Conducted market research and analysis to identify new business opportunities and stay up-to-date on industry trends, resulting in the development of 3 new services
- Spearheaded effective lead generation and prospecting strategies achieving an increase in qualified leads expanding the client base

Sistemas Abiertos

- Attended innovation industry events and trade shows that allowed networking with potential clients to identify new business opportunities
- Created and won more than 30 governmental Requests for Proposals (RFPs) by developing strategic offerings fitted for the financial, legal, and technical needs of the agencies
- Generated more than $4 million in revenue a year by creating business relationships that contributed to the company's revenue growth

Senior Sales Representative

With over 16 years of experience in various industries, I am a results-driven business development professional with a diverse background in strategic initiatives, entrepreneurship, project management, and business development. I have a proven track record of leading cross-functional teams, driving business growth, and identifying emerging business opportunities.

My most recent role was as a Growth Marketing & Project Manager, where I spearheaded the development of a business retainer service, resulting in the acquisition of new retainer clients. I also led marketing campaigns for tourism and government organizations in Eastern Ontario. I am passionate about innovation, strategic planning, and effective execution of initiatives that drive growth. I envision myself leading teams through the challenges of a constantly changing market, helping them keep relevance and profitability.

taplio

The Battle

Colby Flood

Omar Rivera, MBA

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