Colby Flood

Brighter Click

Brighter Click is a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

Founder

Freelancing

Freelance Marketing

Growth Marketing | Founder at Brighter Click | Now Hiring

I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and the relationships we build with our clients.

If you're looking for a marketing partner that's dedicated to your success, send me a DM. Let's chat about your go-to-market strategy and see how we can help you achieve your goals.

Founder & CEO

Great processes bring great results. We take pride in providing a timed-out, mapped-out process that brings consistent results for clients while providing a level of clarity so you never have to wonder where you are with the project, or how things are going.

What Our Process Looks Like:
- Introduction Call
- Account Audit
- Audit Review Call
- Onboarding
- Campaign Prep
- Month #1 - Testing and Optimizing
- Month #2 - Strategic Scaling
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More About Brighter Click:
✓ 20+ combined years running Social Media Campaigns
✓ Passion for analyzing data and driving results
✓ Take priority in two things; understanding your business and your audience
✓ Reputation and performance are non-negotiable. We do not accept jobs unless we are confident about bringing results.

Gadget & Gear

•	Develop and implement digital marketing campaigns that include PPC, email marketing, social media marketing, and other digital channels.
•	Analyze campaign performance and make recommendations for improvement.
•	Collaborate with creative and content teams to develop and implement engaging content that aligns with the brand's voice and style.
•	Develop and execute strategies to increase website traffic and improve conversion rates.
•	Manage budgets and allocate resources to achieve the best ROI for campaigns.
•	Monitor and analyze industry trends to stay up-to-date with the latest digital marketing strategies and techniques.
•	Collaborate with other departments to ensure marketing campaigns align with overall business objectives.
•	Develop and manage relationships with external partners such as agencies, vendors, and influencers.
•	Conduct research to identify new marketing opportunities and stay ahead of competitors.
•	Develop and implement a social media strategy to build brand awareness and engage with customers.
•	Work with the sales team to develop and execute strategies to generate leads and drive sales.
•	Manage and optimize the company's email marketing campaigns to increase open and click-through rates.
•	Use data and analytics to measure the success of campaigns and make data-driven decisions.

Digital Marketing Manager

Fitness Depot, Israel (Remotely)

•	Conducting market research to identify the most effective media channels for reaching the target audience.
•	Developing an advertising strategy that outlines the overall plan for reaching the target audience, including setting goals, determining the budget, and outlining the media mix.
•	Managing the advertising budget to ensure that the campaign remains within the set limits.
•	Monitoring and analyzing the performance of the advertising campaign to determine its effectiveness.
•	Adjusting the media mix as needed to ensure that the campaign is effective and stays on budget.
•	Staying up to date with the latest trends and technologies to ensure that the campaign is effective and reaches the target audience.
•	Creating and presenting reports on the performance of the advertising campaign to senior management.

Media Buyer

Lionsheart Media, USA (Remotely)

• Plans and executes all web, Google, Facebook, PPC, SEM, database marketing, email, social media, and display advertising campaigns.
• Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Plans executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Farmer's Best – Giant Group

•	Support Plans digital marketing strategy and executes
•	across all digital channels including web, Google, YouTube, Facebook, Instagram, SEM, PPC, Email, and Display advertising campaigns.
•	Identifies the latest trends and optimizes spend and performance based on the insights.
•	Working with design team & provide creative ideas to create suitable content for each stage of a customer's digital journey.
•	Collaborates with Developer team to optimize website user experience.
•	Using A/B testing to optimize digital marketing performance.
•	Lead and assigning team members and following up on work results.

Sr. Digital Marketing Executive

I'm a passionate digital marketer with a proven track record of crafting and executing winning marketing plans that drive measurable growth. I thrive in leading teams, developing strategic roadmaps, and analyzing data to optimize every campaign. With expertise in branding, and paid advertising, I help companies like yours build and engage their target audience, boosting brand awareness and ultimately, revenue.

Here's my secret sauce:

Data-Driven Decisions: No gut feelings here. I use data to inform every move, ensuring maximum impact.

Growth Hacking Mindset: I think outside the box and experiment relentlessly to find innovative solutions that fuel growth.

Team Collaboration: I believe in the power of collective genius and foster a high-performing, results-oriented team environment.

Brand Development and Positioning: Skill in creating and cultivating strong brand identities, including crafting brand stories and strategies.

Looking for a digital marketing power player to grow your business? Drop me a line, and let's discuss how I can contribute to your success.

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Colby Flood

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