Colby Flood

Growth Marketing | Founder at Brighter Click | Now Hiring

I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and the relationships we build with our clients.

If you're looking for a marketing partner that's dedicated to your success, send me a DM. Let's chat about your go-to-market strategy and see how we can help you achieve your goals.

Founder & CEO

Great processes bring great results. We take pride in providing a timed-out, mapped-out process that brings consistent results for clients while providing a level of clarity so you never have to wonder where you are with the project, or how things are going.

What Our Process Looks Like:
- Introduction Call
- Account Audit
- Audit Review Call
- Onboarding
- Campaign Prep
- Month #1 - Testing and Optimizing
- Month #2 - Strategic Scaling
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More About Brighter Click:
✓ 20+ combined years running Social Media Campaigns
✓ Passion for analyzing data and driving results
✓ Take priority in two things; understanding your business and your audience
✓ Reputation and performance are non-negotiable. We do not accept jobs unless we are confident about bringing results.

Founders - we're amazing executers. We love getting to see something through from nothing to something and finding our finger prints all over it. 

Which is why maybe you find yourself looking around at everything you've built and not sure where the joy has gone. There's that feeling of your stomach dropping through your feet when your job is no longer Chief Executor.  When did you become everyone's therapist?? And how MANY times do I have to repeat myself??

You've tried to take action in all the ways you know how to move past this plateau:
🌥️ Read tons of books on management strategies
🌥️ Tried 10 different meeting agendas
🌥️ Decided "it's just mindset!" and tried to meditate your way out

But nothing is sticking. Things feel like they're spiraling away from you, and you're always looking for the more experienced person to tell you what to do. Maybe you've even fantasized about not having your business at all, and running away to a simpler life where someone just tells you what to do, or the tasks you need to accomplish are obvious and right in front of you. You long for the times where life was more quantitative than qualitative. Maybe you should just abandon it.

When I was building and scaling oVertone from kitchen table to $55M direct to consumer brand, I scoffed at the idea of coaches and strategic philosophies. 

I felt so alone, even with some incredible people alongside me. The problems were changing, and I wanted to run for the hills.

The number one thing I wish I had known, and that I want everyone in this situation to know, is this:

👉You were not born with the innate knowledge of how to be a leader. There is no reason you should be automatically amazing at it.

Leadership is not an innate quality - but you can learn it as a skill. and that's where I come in. 

As a coach I sit in your corner as co-founder for hire without the equity drama. My clients get the benefit of my extensive first-hand "I get it" experience with the 20/20 hindsight that helps them build forward with integrity, purpose, and clarity driving you and your business forward. No one-size-fits-all silver bullet solutions here, or promises that a personality test will reveal your future - just solid accountability and support from minute one. Check out my recommendations - don't take my word for it.

As I used to say to my team - don't spiral alone. I'm here to help.

taplio

The Battle

Colby Flood

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