Colby Flood

Brighter Click

Brighter Click is a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

Founder

Freelancing

Freelance Marketing

Growth Marketing | Founder at Brighter Click | Now Hiring

I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and the relationships we build with our clients.

If you're looking for a marketing partner that's dedicated to your success, send me a DM. Let's chat about your go-to-market strategy and see how we can help you achieve your goals.

Founder & CEO

Great processes bring great results. We take pride in providing a timed-out, mapped-out process that brings consistent results for clients while providing a level of clarity so you never have to wonder where you are with the project, or how things are going.

What Our Process Looks Like:
- Introduction Call
- Account Audit
- Audit Review Call
- Onboarding
- Campaign Prep
- Month #1 - Testing and Optimizing
- Month #2 - Strategic Scaling
_____________________________________________________________________________

More About Brighter Click:
✓ 20+ combined years running Social Media Campaigns
✓ Passion for analyzing data and driving results
✓ Take priority in two things; understanding your business and your audience
✓ Reputation and performance are non-negotiable. We do not accept jobs unless we are confident about bringing results.

BLACKLYTE

Manager Strategic Partnerships

Next CoLabs

Responsibilities
•Develop and implement the overall marketing strategy to drive growth and increase brand awareness.
•Oversee developing and managing the brand's identity and presence across all platforms.
•Ensure consistency of messaging and branding across all marketing materials and communications.
•Conduct market research to identify trends, challenges, opportunities, and customer needs.
•Analyze competitive market strategies and adjust the company's approach as necessary.
•Oversee the creation of marketing materials, from website banners to hard copy brochures and case studies.
•Lead digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising.
•Analyze digital marketing analytics and adjust strategies based on performance metrics.
•Collaborate with product development teams to integrate market and customer needs into new product development.
•Develop strategies to enhance customer experience and engagement.
•Work closely with other C-suite executives to align marketing strategies with overall business objectives.
•Engage with external stakeholders, including media, industry influencers, and partners, to enhance the company's market presence.

Strategic Marketing & Creative Advisor 

Responsibilities
•Lead a team of media buyers, designers, and creative strategists while fostering creativity and collaboration.
•Spearheaded rebranding for the agency and podcast, creating a cohesive and dynamic brand image.
•Worked closely with the sales team on client presentations, improving relationships and strategic projects.
•Managed creative projects from start to finish, aligning with both client needs and agency goals.

Results:
•Boosted the agency’s podcast visibility, reaching over 200,000 impressions, attracting 1,000+ monthly listeners, and earning 100+ five-star reviews.
•Increased new client acquisition threefold, from one to three new clients monthly.
•Reduced creative project turnaround time from three weeks to one week.
•Grew the User-Generated Content (UGC) creator network, enhancing creative variety and inclusivity.

Creative & Operations Manager 

Freemark Apparel Brands International Inc.

Responsibilities
• Working within the shopify platform to build landing and ecommerce web pages
• Designing web banners and graphics to promote, sell and inform customers
• Editing video for web and social
• Implementing & designing responsive email campaigns 
• Working as part of a team to drive results and generate conversions

Results
•  Boosted monthly revenue through effective email marketing and visual communication.
•  Strengthened brand consistency and appeal with high-quality photo retouching and creative assets, enhancing B2B retention

Graphic Web Designer

SpiderTech Inc.

Responsibilities
•Collaborated closely with the CMO and CEO to align design efforts with marketing and business goals.
•Oversaw design-related vendor relationships, maintaining high quality and productive partnerships.
•Developed retail installations and displays, boosting brand exposure and customer engagement.
•Led weekly design meetings and brainstorming sessions, fostering creativity and team cohesion

Results
•Secured retail installations in six national flagship stores, boosting brand visibility and customer engagement.
•Produced and nationally broadcasted four commercials, significantly enhancing brand presence

Digital Designer

NRS Brakes

Responsibilities 
• Supported a variety of both Digital and Print design projects while adhering to brand guidelines
• Created content for Social Media accounts
• Developed hi-fidelity UI web designs for web and mobile sites
• Worked closely with in house Photographer to create meaningful content and design

Results
•Enhanced tradeshow engagement through innovative booth and content design, resulting in a 20% increase in lead generation.
•Improved brand performance and month-over-month website retention through strategic design and CRO design tactics

snkrbox

Responsibilities:
•Led monthly magazine, lookbook, and newsletter designs, aligning with the company's themes.
•Enhanced social media and articles with event photography and editing.
•Worked with major clients like Puma, Adidas, and Nike on branded materials and collaborations.

Results:
•Boosted the agency's competitive standing, leading to its acquisition within two years of my tenure.

Graphic Designer

MolecuLight 

• Technical illustrations
• Product design & product development 
• Graphic design & information design
• Assisting in design & marketing strategies 
• Working with engineers and product manufactures to effectively troubleshoot any design or material problems that may arise.
• Structuring/ designing corporate presentations and decks 
• Creating corporate motion graphics and videos, for website, presentations, and training purposes. 
• Package design for our various products.

Results
•Designed a package and infographic guide that is currently used by over 10,000 international wound care clinics, showcasing lasting relevance and broad acceptance.

 Jr Graphic Designer & Marketing Assistant

Restore Solutions

Design Agency Mission Statement.
________________________________________

We are increasingly living in a world which is undifferentiated, complex and ambiguous. Most customers who interact with retail are unable to find a reason good enough to choose one over the other, resulting in customer experiences that are steeped in sameness.

At the heart of Restore is the belief that a bold and impactful brand truth is the only source of inspiration for all customer experience. We call this the Brand Code.

http://restore-design.com/

______________________________________________

Responsibilities Include 

Working with complex project briefs and design manuals
Attending and contributing client meetings
Coordinating with various in house departments to ensure proper design execution
Working and leading massive design projects from conceptualization through to execution.

Intern Spacial & Visual Merchandise Designer

Plan B® 

Working on large scale advertising campaigns 
Developing corporate identities & identity packages
Writing marginal copy
Working on in depth creative advertising strategies and concepts
Developing strong brand identities

http://planb.in/

Graphic Design & Creative Advertising Intern

Hello there! I've been navigating the vibrant world of design and marketing for over 10 years, blending creativity with strategy to lead some amazing teams. My journey has been all about making connections, sparking creativity, and guiding our collective ship towards exciting destinations. I'm all about rolling up my sleeves, diving into the creative process, and bringing out the best in the people I work with. Whether it's brainstorming sessions that turn into breakthrough ideas or mentoring the next wave of creative geniuses, I find joy in every step. My secret sauce? A hearty mix of passion for design, a knack for marketing strategy, and a belief that together, we can create something truly spectacular.

Liam Zalitach

One of the most underrated leadership skills isn’t strategy, decision-making, or time management.

It’s kindness.
Pure, simple, intentional kindness.

The kind that wants the best for your team.
The kind that gives people room to grow.
The kind that sees potential before output. 💛

When deadlines pile up and deliverables feel overwhelming, it’s easy to slip into pressure mode. But those are the exact moments when kindness becomes a competitive advantage.

Kindness doesn’t make teams soft.
It makes them strong, loyal, and willing to climb mountains with you and for you. ⛰️

The next time you’re in the heat of the sprint, try leading with empathy first. You might be surprised how much faster everything moves.

Leadership isn’t just what you demand.
It’s how you make people feel while they get there.

Creative Director & Marketing Strategist | Driving Global Brand Growth for Activate,Red Bull, Ubisoft, Epic Games & More | Turning Creative Ideas into $2M+ Results

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🎨 GRAPHIC DESIGN IS NOT A 5 MINUTE JOB.

We’ve all heard it:
“Just 2 minutes.”
“One tiny change.”
“Send final ASAP.”

Sounds harmless until you realize those “quick fixes” usually mean hours of ideation, precision, exploration, and solving problems most people will never see.

Because behind every clean layout and perfect palette is a designer juggling:
🔹 Strategy
🔹 Storytelling
🔹 Psychology
🔹 Brand consistency
🔹 Tight deadlines

We’re not just moving shapes around a screen
We’re crafting experiences
We’re building identities
We’re designing moments that stick

💬 Every “small change” affects balance, hierarchy, emotion, and flow
🎯 Every “quick edit” still takes thought, intention, and testing

So the next time someone says
“Just 2 minutes,”
remember
You’re not asking for a shortcut
You’re asking for creative magic 🪄

✨ Respect the process
✨ Value the craft
✨ Support your creatives

And speaking of craft...
I just wrapped a surprisingly cool brand identity for an accounting firm.
Clean. Confident. Modern.
Proof that even the most “boring” industries can look bold and elevated when design is done right.

If you want your brand to feel as sharp as your business, let’s talk.

#GraphicDesign #DesignThinking #CreativeProcess #BrandDesign #UIDesign #UXDesign #VisualCommunication #DesignerLife #Creativity #DigitalDesign #BrandStrategy #ContentCreation #DesignCommunity #DesignInspiration #VisualStorytelling #GraphicDesigner #MarketingDesign #CreativeMindset #FreelanceDesign #LinkedInCreators #RespectDesign #DesignMatters #SupportCreatives #DesignEducation #DesignTips #DesignGoals #DesignDaily #DesignLovers #DesignStudio #CreativeIndustry #CreativeWork #CreativeJourney #DesignCulture #DesignLeadership #DesignTrends #DesignSolutions #DesignSkills #DesignPortfolio #DesignChallenge #DesignArt #DesignWorld #DesignExperts #DesignGrowth

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JSESSIONID

🚨 Most businesses don’t have a marketing problem.
They have a sequence problem.

Everyone jumps straight into copywriting, ads, websites, or “Can you make this look better?”

But here’s the uncomfortable truth:
Marketing isn’t copy and content.
It’s a 4-layer system. And if you build it in the wrong order, nothing converts.

This is how we actually do marketing in 2025
(and how every founder and marketer should approach 2026 and beyond):

🔥 Step 1: Target Customer
Start with who you’re speaking to.
Not “millennials” or “B2B buyers.”
I’m talking pain points, fears, motivations, jobs-to-be-done, psychographics, goals.
This is the foundation of everything.

🔥 Step 2: Value Proposition
If you can’t clearly explain how your product solves their biggest problem, nothing else matters.
Features don’t sell.
Outcomes and proof do.

🔥 Step 3: Positioning and Messaging
This is where brands are made.
Shape the narrative.
Differentiate.
Give people a reason to choose you over the 20 competitors that look identical.

🔥 Step 4: Copywriting
Only now do you touch:
– Website copy
– Ads
– Emails
– CTAs
– Video scripts
– Social content

If the first three layers are strong, copy stops being guesswork and starts printing results.

💡 If your copy isn’t converting, you don’t have a copy problem.
You have a customer, value, or positioning problem.

Save this framework.
I use it on every project I lead—from brand strategy to performance marketing—and it works in every industry.

#MarketingStrategy #Copywriting #Positioning #CustomerResearch #BrandGrowth #StartupMarketing

Rebranding a Children’s Dental Clinic Isn’t Just Design — It’s Psychology.

Most brands think branding is about “looking good.”

But real branding is about making things make sense.

For this dental surgery clinic, their one thing was clear:

⭐ Help kids overcome their fear of the dentist.
Not through posters.
Not through pamphlets.
But through an emotionally safe, friendly, playful design.

So I built Little Pearls Dental — a brand that makes children smile before they ever sit in the chair.

A cute mascot.
Soft, rounded typography.
Bright, calming colours.
Play-based environments.
Everything is strategically designed to say:
“You’re safe here.”

That’s the power of brand strategy.
You strip away the noise and build from truth, not guesswork.

When you get the strategy right, the design becomes obvious.
Faster. Clearer. More effective.
Because it’s authentically you.

#BrandStrategy #BrandingForStartups #BrandDesign #BusinessGrowth #Clarity

Earlier in my career, I learned a tough lesson the hard way... one that completely reshaped how I show up as a creative leader. 🎨🔥

Why do so many teams chase “rockstar” designers, only to end up with stalled campaigns and frustrated creatives?
Here’s the truth almost no one wants to say out loud:

Ego is the real campaign killer. 💥
Not the bad briefs.
Not the tight timelines.
Not even the tiny budgets.

I say this because I’ve lived through it.
I’ve watched insanely talented designers — including a younger version of myself — derail projects simply because we needed to be the loudest voice in the room.
Every meeting felt like a performance. 🎭
Every feedback session turned into a debate.
Every project became about proving something instead of building something.

And sure, the work might look incredible in a vacuum.
But campaigns don’t survive in vacuums.
They survive in the wild, where collaboration, humility, and adaptability are the real power tools. 🤝✨

It took me years to understand that brands aren’t buying pretty pictures.
They’re buying results… measurable, shareable, scalable. 📈🔥

Here’s the shift that changed everything for me:

→ A lone genius can create one viral asset.
↳ But a real team can create a system for repeatable wins. 🚀

→ Designers who listen, adapt, and uplift others outlast the ones who only want applause.
↳ Because the brief will change. The data will surprise you. The audience will move on. 🔄

The “rockstar designer” is a myth.
The superstar team is real. ⭐️🌟

So why do we still glorify ego?
Habit?
Insecurity?
Fear of blending in?
Maybe because it’s easier to spotlight an individual than build a culture.

But the best creative work I’ve ever been part of came from teams where everyone made each other better. 💛

The next time you’re hiring, don’t ask “Who’s the most talented?”
Ask “Who elevates the whole team?” 🙌

That’s who you want beside you when the campaign heat is on. 🔥

If you’ve ever seen ego burn a project to the ground like I have, you know exactly what I’m talking about.

Curious where you stand…
Should creative teams fight for the work, or fight for the spotlight? 💬✨

You’re working too hard.
Like... way too hard. 😅

It’s the weekend, go relax, touch grass, sleep in, binge a show, whatever feels good.

Because here’s the truth:

Someone out there is doing less...
And getting way more done.
Why?
They let AI take the heavy lifting off their plate.

If you want to work smarter (not Saturday-night harder), here are the best AI tools by occupation 👇

🔥 Marketing

Taplio
Grow fast on LinkedIn with AI-powered content creation, viral ideas, engagement, and lead generation.

Ahrefs
Still the king. The best all-in-one AI-powered SEO suite.

Writesonic
Your 24/7 content, SEO, and generative engine optimization team.

Jasper
Purpose-built AI platform for serious marketing teams.

SEO Bot
A fully autonomous SEO robot with AI agents doing the work for you.

Outrank
Automatic SEO-optimized content that actually drives traffic.

Tweet Hunter
AI-powered content, scheduling, inspiration, and growth for X.

VidIQ
Your AI coach for growing a YouTube brand.

💼 Sales

Instantly AI
Boost deliverability, warm up inboxes, and scale outreach automatically.

Superhuman
Email, but 10x faster with AI.

Folk
A simple, proactive AI-powered CRM that doesn’t make you want to scream.

Bland AI
AI phone agents that sound human and work 24/7.

Gong
One unified platform for every revenue workflow.

Work less. Earn more.
Enjoy your weekend and let AI clock in for you. 😌✨

You don’t need 10 years of design experience anymore.
You just need the right AI stack... and I used it to design the entire branding package for the  VentureWave Conference 🎨🚀

Yes they are AI mockups...

This is what modern creative work in 2025 actually looks like 👇

Think. Create. Iterate.

✨ Canva Magic Design turns prompts into layouts
📝 Uizard transforms sketches into real interfaces
🎨 Kittl creates instant posters, logos, and typography

Design. Refine. Inspire.

🔥 Adobe Firefly generates full assets from text
🎭 Midjourney turns imagination into visuals
🎨 Khroma builds color palettes around your taste
🌈 Colormind learns design trends to match your tone

Prototype. Build. Launch.

📐 Figma AI adapts layouts in real time
⚡ Galileo AI converts text to interactive mockups
🌐 Framer AI builds websites in minutes

Visualize. Animate. Present.

🎬 Runway edits or generates video from text
🤖 Synthesia creates professional avatar videos
📊 Visme AI simplifies slides and graphics

Collaborate. Polish. Deliver.

🧠 Miro powers intelligent collaboration
🌐 Relume maps and builds your website vision
🖼️ Recraft produces scalable vector design
🧽 Removebg cleans backgrounds instantly
🔍 Let’s Enhance upscales with stunning clarity
🏷️ Looka builds full logo and brand identity kits

Twenty tools.
One creative ecosystem.
Infinite output.

The future of design isn’t about shortcuts.
It’s about choosing the right stack and creating world-class work faster than ever ⚡️🎨

🚀 80+ AI Tools That Will Replace Weeks of Work With Minutes
(Bookmark this. You’ll thank me later.)

Everyone’s talking about “working smarter,” but most people are still grinding the old way.
Here are the exact AI tools I use (or recommend) to compress months of work into hours.

I organized them by category to make your life easier.
Let’s go 👇

🔥 1. Research
ChatGPT
Claude
DeepSeek R1
Gemini
Abacus
Perplexity

🎨 2. Image Creation
Midjourney
DALL·E 3
Flux
Stability AI
Grok

✍️ 3. Copywriting
Rytr
Copy.ai
Writesonic
AdCreative AI
Otio

📝 4. Writing
Jasper
HIX AI
Jenny AI
TextBlaze
Quillbot

🌐 5. Website Builders
10Web
Durable
Framer
Style AI
Landingsite

🎬 6. Video
Sora
Luma
Kling
Pika
InVideo
HeyGen
Runway
ImgCreator AI
MorphStudio.xyz

📅 7. Meeting Tools
TL;DV
Otter
Noty AI
Fireflies

🔎 8. SEO
VidIQ
Seona AI
BlogSEO
Keywrds.ai
Seona

🤖 9. Chatbot Builders
Droxy
Chatbase
Mutual Info
ChatSimple

📊 10. Presentations
Decktopus
SlidesAI
Gamma
Designs AI
Beautiful AI
PopAI

⚙️ 11. Automation
Make
Zapier
Xembly
Bardeen

🖌 12. UI/UX
Figma
Uizard
UiMagic
Photoshop

🎨 13. Design
Canva
Flair AI
Clipdrop
Autodraw
Magician Design

🔰 14. Logo Generators
Looka
Designs AI
Brandmark
Stockimg AI
Namecheap

🎧 15. Audio & Voice
Lovo AI
ElevenLabs
Songburst AI
Adobe Podcast

🚀 16. Startup Tools
Tome
Ideas AI
Namelix
Pitchgrade
Validator AI

⚡️ 17. Productivity
Merlin
TinyWow
Notion AI
Adobe Sensei
Personal AI

📱 18. Social Media Management
Taplio
Typefully
Hypefury
TweetHunter

💡 Bookmark this post and come back to it whenever you’re stuck, overwhelmed, or trying to scale something fast.

Open article: Future proof your business with GTM AI by copy.ai

Good design gives answers.
Great design makes people lean forward 🤔✨

Most marketers think clarity is everything.
But the truth is this:

If your audience has nothing left to explore, they have no reason to stay.

The best campaigns don’t reveal it all.
They invite discovery.
And the smartest brands do the exact same thing.

Curiosity isn’t chaos.
It’s a strategy.

Researchers at Carnegie Mellon discovered something wild.
Curiosity peaks when there’s just the right amount of uncertainty.

Too little and people get bored 😴
Too much and they disconnect ❌
But in the middle
That’s where magic happens 🌟

Here’s how great marketers design for it 👇

🎯 1. Spark instant curiosity with perception
A surprising visual.
An unfamiliar sound.
A shift in tone.
That one moment that makes people stop scrolling and notice.

💡 2. Keep them engaged with layers, not noise
Once you have attention, depth matters.
Patterns, contrasts, and interactive elements give people something to explore, not just consume.

🏆 3. Let them connect the dots themselves
When your audience discovers meaning on their own, it becomes memorable.
It becomes personal.
And that emotional ownership is what turns passive viewers into active fans.

Curiosity isn’t an emotion.
It’s one of the most powerful design strategies in modern marketing.

Create work that doesn’t just speak.
Create work that pulls people in.

Marketing didn’t just change.
Design changed with it.
Quietly. Permanently.
And most designers didn’t even notice.

While everyone’s still debating logos, posting more content, and chasing trendy Behance aesthetics, the entire internet rewired how visual communication works.

If you don’t understand AI, Personal Brand, AEO, GEO, Behavioural Discovery, you’re not just behind... you’re designing for a world that doesn’t exist anymore.

Here’s what REAL marketing looks like now from a designer’s perspective and why the old creative playbook is failing 👇

1. AI-Powered Marketing 🧠🎨 The New Creative Brain

The best brands aren’t guessing what to design. They’re using AI to understand what performs before they even open Figma or Photoshop.

Designer best practice:
Use GA4, Searchable, and insight tools to identify which visuals drive intent. Create based on data, refine with AI, then add your human taste and craft.

2. Audience Discovery 🌍✨ The New Moodboard

Your audience doesn’t stay on one platform anymore.
Your design system can’t either.

People move between TikTok, Reddit, ChatGPT, Google, and AI agents.
Your aesthetic has to follow them.

Designer best practice:
Use tools like SimilarWeb and Glasp to see what your audience actually looks at, saves, scrolls, or ignores. Design for the journey, not the platform.

3. Brand Positioning ⭐ The New Visual North Star

If your brand can’t be understood visually in one sentence or one scroll, AI systems will bury it.

Clarity beats clever.
Consistency beats chaos.
A bold point of view beats a trendy gradient.

Designer best practice:
Define a sharp visual edge.
Your colors, typography, spacing, and shapes should communicate a single idea instantly.

4. Visibility Channels 🔍🤖 The New Canvas

Designers now create for three audiences at once:

Humans
Algorithms
AI systems that rewrite your content

Your design has to survive all three.

Designer best practice:
Start with SEO-friendly layouts, design for AI summaries (AEO), then create visuals that still stand out when reinterpreted by generative engines (GEO). This is the new discoverability.

5. Content Engine ⚙️📸 The New Creative Pipeline

2025 isn’t about volume.
It’s about building a creative system that turns:

Idea → Design → Distribution → Traffic → Revenue → Insights → Better Design


Be honest...
Which design pillar are you the weakest at right now?
Comment it and I’ll give you actionable advice.

🔥 What Does a Graphic Designer Actually Do? (And why it’s NOT just “making things look pretty”)

A lot of people still think graphic design is:
– Video editing
– Social media management
– Web development
– UI/UX
...or whatever random creative task gets thrown into the bucket.

But here’s the truth: Graphic designers are visual strategists and storytellers.
And the work we do has a massive impact on how people feel, buy, trust, and engage with a brand.

Take the project in the images above, Respawn Roasters, a full brand identity I created for a gamer-focused coffee company.
This wasn’t “just a logo.”

It was:
🎮 A full brand universe for gamers
🎨 A custom illustration style
☕ A mascot
📦 Packaging systems
📘 Brand guidelines
🛒 Advertising creative
📱 Social and digital assets
🧩 A visual language that stays consistent across every touchpoint

This is what graphic designers really do:

✨ Visual Communication
We turn business goals into visuals that people instantly understand.

✨ Branding & Identity
We build recognizable, scalable identities that feel like a world clients can step into.

✨ Marketing Collateral
From packaging to posters to ads — every asset has a strategy behind it.

✨ Print + Digital Design
We design for every place your brand shows up, online or offline.

✨ Creative Problem Solving
Design isn’t decoration, it’s communication with purpose.
It’s solving business problems visually.

🖥️ Our Toolkit
Illustrator, Photoshop, InDesign the tools we use to build entire brand ecosystems from scratch.

So the next time someone asks,
“Can you just make me a quick graphic?”
Remember design is a strategic craft, not a task.

And brands like Respawn Roasters show what can happen when design is taken seriously.

If you want your brand to look like a brand, not a template, let's talk. 🚀

AI is going to replace jobs.
But not the way people think.

As a designer and creative director, I hear the same fear every week:

“AI is going to replace creatives.”
“Design won’t matter anymore.”
“Why learn anything when a tool can do it faster?”

Here’s the truth from inside the design world:

AI won’t replace designers.
But designers who understand AI will replace the ones who don’t.

I’ve seen it happen in real time.
Teams that embrace AI move at a completely different speed.
They don’t get stuck on execution anymore — they go straight into creativity.

They concept faster.
They iterate faster.
They produce 10× more ideas.
They experiment without fear because the cost of trying is now almost zero.

And companies notice this instantly.

AI isn’t a “bonus skill” anymore — it’s being baked into every design workflow:

Branding
Concepting
Marketing
UX
Motion
Campaign systems
Creative strategy
Production pipelines

Everywhere.

There are hundreds of thousands of AI-related roles open right now, and millions coming.
Not theoretical. Not hype.
Real jobs evolving inside agencies, studios, tech companies, and startups.

If you’re a design student, a junior creative, or a working designer who wants to stay relevant, this is the moment to level up.

🎨 Why AI Skills Are a Designer’s New Superpower

Brand-new creative roles are exploding in demand:

• AI Product Designer
• Creative AI Strategist
• Prompt Designer
• Generative AI Specialist
• AI Art Director
• AI Workflow Lead
• Creative Automation Designer

This is your moment to evolve.
Start learning. Start experimenting. Start building.

The best ads don’t feel like ads 🎨🔥
They feel like experiences the audience naturally leans into.

And almost every creative legend agrees.
Including one of the OGs of advertising psychology:

Eugene Schwartz
A true master of understanding how people think, feel, and make decisions.

As designers, his work matters more than ever.

Why?
Because he identified the 5 Stages of Awareness every person moves through before they’re ready to act.
And these stages should directly guide your creative concepts, messaging, visuals, and structure.

Here’s how to think about it through a designer’s lens 👇

**1️⃣ Unaware

Design Goal: Make them feel something**

They don’t know they have a problem yet
So you’re not selling anything
You’re sparking curiosity

Think mood, mystery, tone, emotion
Not features
Not benefits
Just a feeling

✨ Abstract visuals
✨ Tension
✨ Intrigue
✨ Pattern interruption

This is pure creative instinct territory

**2️⃣ Problem Aware

Design Goal: Make the pain visible**

They know something’s wrong
But can’t name it

Your job is to design an “OMG, that’s me” moment
Show the tension, the friction, the frustration

🔥 Relatable scenarios
🔥 Honest storytelling
🔥 Before-and-after energy

This is where empathy becomes a design tool

**3️⃣ Solution Aware

Design Goal: Visualize the possibility**

They know solutions exist
Now they’re imagining a better version of themselves

Your creative needs to make that future feel real
Aesthetic, functional, emotional

🌈 Clarity
🌈 Progress
🌈 Transformation

Design the promise, not the product

**4️⃣ Product Aware

Design Goal: Make your product the hero**

Now they’re comparing
So your visuals must differentiate subtly but powerfully

🎯 Clear product value
🎯 Comparisons
🎯 Distinctive brand cues
🎯 Visual proof

Think clean, confident, undeniable

**5️⃣ Most Aware

Design Goal: Make taking action feel effortless**

At this stage, complexity kills
Your creative should lower friction to zero

🛒 Strong CTA
🛒 Social proof
🛒 Simple layouts
🛒 High trust visuals

This is design as conversion

Here’s the truth creatives forget:

You can’t use the same style of creative for every stage.
The audience is experiencing different emotions
Different levels of clarity
Different levels of intent

Your job is to design for the mindset, not the message.

When designers build with awareness in mind
Ads stop feeling like ads
And start feeling like content people actually want to engage with.

🚀 I’m currently paying one penny per conversion on my Meta ads for a Spotify campaign.

Yes… one cent. And here’s exactly how I pulled it off. 👇

Most artists and marketers try to force people to click.
I decided to make people curious instead.

Step 1 — Deep Audience Research
I spent time understanding who would actually care. Behaviours, interests, listening patterns, platform habits—you name it, I mapped it.

Step 2 — TikTok Content Testing
Before spending a dollar on ads, I stress-tested content organically.
One post took off → that became my creative anchor.

Step 3 — Repurpose & Amplify
 I imported that winning TikTok video straight into Meta Ads Manager…
 …but with a twist: I only allowed Instagram Reels + Explore placements.
And instead of optimizing for link clicks, I optimized for engagement.

Why?
 Because when curiosity hits, users don’t just watch—they search.
 They check Spotify. They check TikTok. They check Instagram.
 They look up the artist on their own.

And that’s where the magic happened:
👉 $0.01 per video view
👉 $0.05–$0.10 per organic click-through to Spotify
👉 A surge in real listeners, not accidental clicks

This wasn’t just a cheap campaign—it was an effective listener-growth engine.
Curiosity > pressure.
Storytelling > spamming links.
Real interest > forced clicks.

If you’re building an artist, a brand, or a fan base…
lean into the platforms, psychology, and content people already love.
Growth gets a whole lot cheaper when you work with the algorithm, not against it.

#facebookads #spotify #performancemarketing

Let’s Be Honest: Nobody remembers your logo.

They remember the feeling it gives them. 👇

I’m working on a full brand + logo redesign for a landscaping company run by a guy who once dropped out of high school just so he could make enough cash to play video games.

Fast-forward to today... he’s running a massive year-round landscaping business.

Same grit. Same drive. Totally different level.

But here’s the thing:

👀 Design = what they see
🏆 Branding = what they feel

This rebrand speaks directly to a millennial audience—the people who want their home to look good, feel modern, and be handled by someone who’s real, relatable, and driven.

Still confused? Let’s clear it up:

Design makes them curious
→ A clean, bold landscape logo that feels modern
→ Scroll-stopping visuals built around seasons: snow, grass, growth

Branding builds the emotion
→ A tone that’s hardworking but approachable
→ A story they can trust: the gamer-kid who built an empire with his bare hands

And together? They tell a story
→ Not just “we cut grass”
→ But “we understand your lifestyle, your home, your pride”
→ Because this brand isn’t about him... it’s about them

Don’t just build a logo people forget.
Build a brand people feel—from a clean yard to a clean experience.

P.S. Does your brand really NEED a logo?
(Yes… if you want people to believe in your story before they ever meet you.)

♻️ Repost if your brand deserves this level of clarity.
🔔 Follow for more brand, design, and storytelling breakdowns.

Marketing isn’t dying.
It’s evolving, and we get to evolve with it. 🧠✨

Over time, the most creative room in the building became a reporting centre.
Dashboards, metrics, optimisations... all necessary, but not the whole story.
A lot of movement, not always a lot of meaning. 📊➡️😐

But here’s the exciting part:

AI didn’t replace marketers.
It opened the door for all of us to rethink how we work, create, and collaborate. 🤖💤➡️⚡️

Many of us slipped into speed over strategy and output over impact.
Not because we’re bad at our jobs, but because the world moved faster than the systems we were using.

Now we have a chance to reset together.

Marketing has more tools, more insights, and more access to real humans than ever.
This is our moment to put them to work intentionally, creatively, and collaboratively.

Most brands still sound identical.
Same tone. Same templates. Same playbook. 🎭
But that just means there is a wide open lane for the teams willing to build differently.

The best brands aren’t doing more.
They are doing less with more purpose and alignment. 🎯

They build systems that learn with them, not calendars that expire on them. 🔁
They choose consistency instead of chaos.
They create work that truly connects.

Nike built cultural muscle memory through repetition. 🏃♂️💡
Duolingo wins because it shows up the same way every day. 🦉🔥
Liquid Death sells identity and community, not water. 💀💧⚡

As designers and creatives, we feel this shift every day and we are part of leading it.
When strategy is loose, design becomes decoration.
When we get strategy right together, design becomes a strategic advantage.

The fundamentals still matter, maybe more today than ever. 🏗️
In a world moving faster and powered by AI, the basics give our work direction and longevity.

Binet and Field proved again and again that brands combining long term storytelling with short term activation win more and grow faster. 📈✨
It works because humans work that way.

We don’t need more hacks.
We need clarity, structure, and shared direction. 🧩🤝

AI will not define our brand for us.
It will not choose our truth.
It reflects and amplifies the thinking we bring to it.

If our brand is unclear, AI spreads the confusion. 🚨
If our brand is aligned, AI becomes a multiplier. 🌟

The future of marketing is intelligent collaboration.
Human-led. System supported. Brand-driven. 🧠⚙️🌐

AI is not here to replace us.
It is here to work with us, so the teams who think together, build together, and create with intention rise even faster. 🚀💙

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Colby Flood

Liam Zalitach

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The Battle

Colby Flood

Liam Zalitach

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Liam Zalitach's LinkedIn Performance

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