Colby Flood

Growth Marketing | Founder at Brighter Click | Now Hiring

I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and the relationships we build with our clients.

If you're looking for a marketing partner that's dedicated to your success, send me a DM. Let's chat about your go-to-market strategy and see how we can help you achieve your goals.

Founder & CEO

Great processes bring great results. We take pride in providing a timed-out, mapped-out process that brings consistent results for clients while providing a level of clarity so you never have to wonder where you are with the project, or how things are going.

What Our Process Looks Like:
- Introduction Call
- Account Audit
- Audit Review Call
- Onboarding
- Campaign Prep
- Month #1 - Testing and Optimizing
- Month #2 - Strategic Scaling
_____________________________________________________________________________

More About Brighter Click:
✓ 20+ combined years running Social Media Campaigns
✓ Passion for analyzing data and driving results
✓ Take priority in two things; understanding your business and your audience
✓ Reputation and performance are non-negotiable. We do not accept jobs unless we are confident about bringing results.

I help brands like Activate, Red Bull, Ubisoft, and Epic Games turn big ideas into measurable growth — from $100K months to $2M+ contracts. Using creative strategy and design marketing tactics.

With 10+ years in creative direction, marketing strategy, and design, I blend agency precision with hands-on execution — building campaigns that don’t just look good, but deliver results.

Let’s connect — whether you’re looking to grow your brand, explore creative collaborations, or push the limits of marketing strategy.

Liam Zalitach

Creativity Just Became the Biggest Advantage in Online Advertising

Here are some powerful Facebook ads you can start creating today to promote your business using AI.

Every visual you see here was created with AI image generation and video animation tools.

No big production crew.
No expensive studio.
No months of planning.

Just clear strategy, strong creative direction, and the ability to prompt effectively.
Yes, I did some light retouching in Photoshop.
But about 90% of the work came directly from AI execution.
This is the shift happening right now in marketing.

Speed is increasing.
Production costs are dropping.
Creative testing is becoming nearly unlimited.
The brands that win will not be the ones with the biggest budgets.
They will be the ones who move the fastest and test the smartest.

AI is not replacing creatives.
It is amplifying those who know what they are doing.
If you are a business owner and you are not exploring this yet, you are leaving a real opportunity on the table.

If you are curious how AI could fit into your marketing strategy, let’s talk.

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Performance Marketing & Creative Leader

Responsibilities
•Develop and implement the overall marketing strategy to drive growth and increase brand awareness.
•Oversee developing and managing the brand's identity and presence across all platforms.
•Ensure consistency of messaging and branding across all marketing materials and communications.
•Conduct market research to identify trends, challenges, opportunities, and customer needs.
•Analyze competitive market strategies and adjust the company's approach as necessary.
•Oversee the creation of marketing materials, from website banners to hard copy brochures and case studies.
•Lead digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising.
•Analyze digital marketing analytics and adjust strategies based on performance metrics.
•Collaborate with product development teams to integrate market and customer needs into new product development.
•Develop strategies to enhance customer experience and engagement.
•Work closely with other C-suite executives to align marketing strategies with overall business objectives.
•Engage with external stakeholders, including media, industry influencers, and partners, to enhance the company's market presence.

Strategic Marketing & Creative Advisor 

Responsibilities

•Relationship Development: Cultivate and maintain long-term relationships with key partners, 
  identifying opportunities for growth and mutual benefit.
• Negotiation & Contracts: Lead contract negotiations, establishing clear terms that benefit the 
  company and its partners while mitigating risks.
•Event & Sponsorship Management: Lead partnership-related events, sponsorships, and co- 
  branded initiatives that enhance visibility and engagement for both parties.
•Performance Monitoring: Track partnership performance through KPIs and metrics, optimizing 
  strategies to increase value and drive success.
•Celebrity Influencer Management: Collaborated with high-profile influencers and talents, including 
  SypherPK, Caedrel, Ray Fisher, and BBNO$, to drive impactful campaigns and brand engagement.
•Creative Management and Oversight: Reviewing creative department's work to see if it meets 
  partnership standards, brand guides, and contracted deliverables

Results

• Successfully secured strategic partnerships with prominent organizations, including  Redbull 
   Homeground, Blast.tv, Epic Games, Fnatic Esports, Riot Games, BBNO$, Over Active Media, One 
   Eleven, and Toronto Metropolitan University (TMU)
• Expanded global brand awareness, generating over 50 million impressions worldwide.
• Leveraged partnerships to drive significant business growth, achieving $100,000 in monthly sales.
• Facilitated high-profile speaker engagements at CES, including the CEO of Blast.tv, VP of •Development at Riot Games, CEO of Fnatic, and the Creative Director of Game Science, 
  representing the company on an international stage.

Manager Strategic Partnerships

Responsibilities
•Lead a team of media buyers, designers, and creative strategists while fostering creativity and collaboration.
•Spearheaded rebranding for the agency and podcast, creating a cohesive and dynamic brand image.
•Worked closely with the sales team on client presentations, improving relationships and strategic projects.
•Managed creative projects from start to finish, aligning with both client needs and agency goals.

Results:
•Boosted the agency’s podcast visibility, reaching over 200,000 impressions, attracting 1,000+ monthly listeners, and earning 100+ five-star reviews.
•Increased new client acquisition threefold, from one to three new clients monthly.
•Reduced creative project turnaround time from three weeks to one week.
•Grew the User-Generated Content (UGC) creator network, enhancing creative variety and inclusivity.

Creative & Operations Manager 

Responsibilities
• Working within the shopify platform to build landing and ecommerce web pages
• Designing web banners and graphics to promote, sell and inform customers
• Editing video for web and social
• Implementing & designing responsive email campaigns 
• Working as part of a team to drive results and generate conversions

Results
•  Boosted monthly revenue through effective email marketing and visual communication.
•  Strengthened brand consistency and appeal with high-quality photo retouching and creative assets, enhancing B2B retention

Graphic Web Designer

Responsibilities
•Collaborated closely with the CMO and CEO to align design efforts with marketing and business goals.
•Oversaw design-related vendor relationships, maintaining high quality and productive partnerships.
•Developed retail installations and displays, boosting brand exposure and customer engagement.
•Led weekly design meetings and brainstorming sessions, fostering creativity and team cohesion

Results
•Secured retail installations in six national flagship stores, boosting brand visibility and customer engagement.
•Produced and nationally broadcasted four commercials, significantly enhancing brand presence

Digital Designer

Responsibilities 
• Supported a variety of both Digital and Print design projects while adhering to brand guidelines
• Created content for Social Media accounts
• Developed hi-fidelity UI web designs for web and mobile sites
• Worked closely with in house Photographer to create meaningful content and design

Results
•Enhanced tradeshow engagement through innovative booth and content design, resulting in a 20% increase in lead generation.
•Improved brand performance and month-over-month website retention through strategic design and CRO design tactics

Responsibilities:
•Led monthly magazine, lookbook, and newsletter designs, aligning with the company's themes.
•Enhanced social media and articles with event photography and editing.
•Worked with major clients like Puma, Adidas, and Nike on branded materials and collaborations.

Results:
•Boosted the agency's competitive standing, leading to its acquisition within two years of my tenure.

Graphic Designer

• Technical illustrations
• Product design & product development 
• Graphic design & information design
• Assisting in design & marketing strategies 
• Working with engineers and product manufactures to effectively troubleshoot any design or material problems that may arise.
• Structuring/ designing corporate presentations and decks 
• Creating corporate motion graphics and videos, for website, presentations, and training purposes. 
• Package design for our various products.

Results
•Designed a package and infographic guide that is currently used by over 10,000 international wound care clinics, showcasing lasting relevance and broad acceptance.

 Jr Graphic Designer & Marketing Assistant

Design Agency Mission Statement.
________________________________________

We are increasingly living in a world which is undifferentiated, complex and ambiguous. Most customers who interact with retail are unable to find a reason good enough to choose one over the other, resulting in customer experiences that are steeped in sameness.

At the heart of Restore is the belief that a bold and impactful brand truth is the only source of inspiration for all customer experience. We call this the Brand Code.

http://restore-design.com/

______________________________________________

Responsibilities Include 

Working with complex project briefs and design manuals
Attending and contributing client meetings
Coordinating with various in house departments to ensure proper design execution
Working and leading massive design projects from conceptualization through to execution.

Intern Spacial & Visual Merchandise Designer

Creative Director & Marketing Strategist | Driving Global Brand Growth for Activate,Red Bull, Ubisoft, Epic Games & More | Turning Ideas into $2M+ Results

Industry Starters is NOT limited to just the graduating class or the creative whose studying to be the next icon. It's open to anyone of any age and skill-set. You could be a freelancer or a retired creative. If you are looking to have "an in", this is where you need to be at. 

From a Traditional Advertising Agency (Agency59) to Design & Branding Specialty (Parcel Design) to Interface & Surface Design (Design Cofounders) to Mobile Applications (BNOTIONS), we got it all. 
 


http://www.pylot.me/industry-starters/

Winner of BehanceTO's Industry Starters

A conference where key speakers with international experience come together and speak on their travels and successes working or studying abroad. Each keynote is designed to inspire, educate and showcase the very best of what a country has to offer to potential students looking to go abroad to better themselves and their studies. Only a very select few are chosen to give a keynote usually 10 out of 300 Ontario Global Edge participants. 

GBC Global Edge
http://www.georgebrown.ca/international/studyworkabroad/currentopportunities/oge.aspx

Ontario Website link for global edge
https://www.ontario.ca/business-and-economy/get-international-business-experience-students

Keynote
https://www.youtube.com/watch?v=LjDniFVj1aI

5th Annual Keynote Speaker at Ontario Global Edge Conference.

Pantone is one of the leading colour specialist nationwide. Being featured as one of their artists was a great honour. For more information check out the following link.

http://canvas.pantone.com/gallery/18450551/A-freaky-birthday-card-design-by-me

Pantone Featured Artist

English

Canadian Media Guild 

The Design Exchange

RGD 

Creative Director & Marketing Strategist | Driving Global Brand Growth for Activate,Red Bull, Ubisoft, Epic Games & More | Turning Creative Ideas into $2M+ Results

🚨 I Built a K-Pop Country Star With AI… And People Are Actually Becoming Fans

This year I started a deep dive into AI powered music production and digital influencers.

What began as curiosity quickly turned into one of the most creatively fulfilling journeys of my career.

I’ve been experimenting with how AI can accelerate

 🎵 Music creation
 🎬 Visual storytelling
 📱 Fan engagement
 🧠 Character world building

One of the projects closest to me is Dakota Jin, a K-pop country artist blending Nashville storytelling with Korean pop energy.

Building this AI musician has been a joy, not just creatively, but strategically. Watching a character evolve, release music, and genuinely attract fans has been fascinating.

It’s a glimpse into where entertainment, branding, and technology are heading.
Here’s the latest music video I created for Dakota Jin 👇


#AI #MusicIndustry #CreativeTechnology #DigitalInfluencers #Innovation

🔥 The Most Misunderstood Role in Marketing Right Now Is the Creative Strategist

Counterintuitively, the best marketing teams don’t start with overlapping responsibilities.
They start with clearly defined roles.

Because when everyone knows their lane, collaboration actually becomes easier.

One framework I’ve been thinking about recently breaks teams into three core functions:

Channel Buyer
Focused purely on media buying, analytics, KPI tracking, reporting, and performance insights. They own the numbers.

Growth Strategist
Looking across all channels, aligning business objectives, and ensuring marketing efforts support the broader company vision.

Creative Strategist
The connective tissue.

This is the role that translates performance data into creative direction.
It connects media buyers with designers, editors, and content teams.
It ensures campaigns are not just optimized, but intentional.

A great creative strategist answers questions like:

What message will actually resonate with this audience?
Why will someone stop scrolling?
How do we turn insights into storytelling?
How does this campaign ladder up to brand and revenue goals?

In many organizations, this role doesn’t formally exist yet.
But the companies growing the fastest are already building around it.

Because performance marketing without creative strategy is just expensive guessing.

Curious how others structure their teams.
Do you have a dedicated creative strategist role where you work?

#MarketingStrategy #CreativeStrategy #PerformanceMarketing #Leadership #BrandStrategy

Most Companies Don’t Realize There Are Two Types of Creative Strategists.

And the difference determines whether campaigns scale... or stall.

Type 1:
Creative strategist as an extension of the media buyer.

This usually happens in smaller teams.
The media buyer owns performance and creative direction.

The problem?

There’s rarely enough time to do both well.
Strategy becomes reactive.
Creative suffers.

Type 2:
Dedicated creative strategist.

This is the model high-performing teams use.

Someone who understands data...
Translates insights into creative direction…
Aligns stakeholders…
And drives execution from concept to launch.

They’re not replacing media buyers.
They’re amplifying them.

The best creative strategists sit between:

Data → Creative → Performance

And turn insights into growth.

Curious how your organization is structured.
Do you have a dedicated creative strategist role?

#CreativeStrategy #MarketingLeadership #PerformanceMarketing #Growth

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I Built a Film Set for an AI Influencer… as a Creative Experiment.

One of the biggest advantages of creative side projects is the ability to experiment.

They give you a safe place to test new tools, visual styles, and storytelling ideas before applying them to client work.

Lately I’ve been experimenting with AI characters and building mock film sets to create “behind-the-scenes” glimpses into the life of one of my AI musicians/influencers.

It’s been a fun way to explore narrative world-building, cinematic visuals, and emerging creative workflows.

Would love to hear your thoughts.

Before you spend $50K on a commercial, you should probably do this first.

One of the smartest ways to protect your marketing budget before hiring a production company is to use AI video to prototype your vision.
Think of it as a moving storyboard. (See attached video I made as an example.)

Instead of guessing what an ad might look like, you can actually see pacing, tone, camera direction, and emotional impact ahead of time. By the time you reach full production, everyone is aligned, confident, and ready to execute.
This approach doesn’t replace production teams. It makes them more effective.

Less uncertainty.
Better creative decisions.
Stronger final output.

We’re entering an era where creativity moves faster than budgets  and the teams that learn to visualize early will win.

Curious how others are using AI in their pre-production workflows?

What Used to Take 3 Weeks Now Takes 8 Hours (And That Changes Everything)

7 ads.
1 day.
No production crew. No long timelines. Just strategy, prompting, and execution.

Every visual you see here started with mood boards, hook analysis, and AI workflows. The result? A full batch of performance-ready creatives produced in hours instead of weeks.

Yes, I still refined things in Adobe to polish the final output. But the difference is the workflow.

What used to take days or even weeks can now be done in under 8 hours and launched immediately into the learning phase. That speed changes everything.

Because the real advantage is no longer production.

It is a strategy.

The brands that will win are the ones that understand positioning, messaging psychology, and creative iteration at a performance level. AI did not replace creativity. It removed the bottleneck.

Now brand strategy and brand curation are the competitive edge.

Curious how other teams are adapting to this shift?

The Psychology Trick Behind High-Performing Dental Ads

Most dentist ads are static.
And that’s exactly why they get ignored.

Movement is one of the biggest performance unlocks in Meta ads right now.

Our brains are wired to notice motion first. It’s survival instinct.
Which means even subtle animation can dramatically increase thumb-stop rate, attention, and conversions.

The exciting part?

You no longer need a full production crew to do this.

AI video tools now let dental clinics create cinematic, high-impact ads that show:

• Smile transformations
• Procedure confidence
• Before and after moments
• Patient emotion and relief
• Clean, modern brand perception

All with movement that feels premium and engaging.

Static images show information.
Motion creates emotion.
Emotion drives bookings.

Clinics that understand this shift early will dominate local markets while competitors are still posting stock photos of teeth.

If you’re running Meta ads for a dental practice, the question isn’t whether to use video anymore.

It’s how fast you can start.

Curious how AI video could work for your clinic?
Let’s talk.

🔥 What a Creative Strategist Actually Does... (And Why Most Companies Get It Wrong)

One of the biggest mistakes marketing teams make is expecting creative strategists to do everything.

Media buying.
Copywriting.
Analytics.
Design direction.
Reporting.

That’s not a strategy. That’s burnout.

The reality is this:

Creative strategists thrive when roles are clearly defined, not blended together.

It’s incredibly difficult to be world class at media buying and also be an expert in what creative actually moves the needle.

The magic happens in the partnership.

Creative strategists work alongside media buyers, not instead of them.

For example, imagine this scenario:

An ad suddenly gets a spike in clicks, but engagement drops.

A media buyer can surface the data.
A creative strategist diagnoses the why.

Is it creative fatigue?
Is the hook misaligned with the landing experience?
Is it time for a new concept entirely?

Creative strategists should understand performance data, but they shouldn’t be buried in dashboards all day.

Their real value is in deciding what happens next.

New angles.
New messaging.
New storytelling.
New experiments.

Because performance marketing without creative evolution stalls fast.

The best teams don’t merge roles.
They connect them.

Curious how your organization approaches this.
Are creative and media teams separated or blended?

#CreativeStrategy #MarketingLeadership #PerformanceMarketing #Growth #Advertising

The best creative ideas don’t start in brainstorms.
They start in the ad account.

One of the most important parts of being a creative strategist is learning how to find insights hidden inside performance data.

Before creating anything new, I always look for the signals:

• Which ads have the strongest hook rates?
• Which creatives hold attention the longest?
• Which messages are actually converting?
• Where are people dropping off?
• What patterns show up across winners?

This becomes the north star for new ideation.

Because creative strategy isn’t guessing.
It’s pattern recognition.

You’re essentially sifting for gold.
Finding the small performance clues that tell you what human behavior is responding to.

Then the job becomes simple (not easy):

Double down on what works.
Eliminate what doesn’t.
Iterate faster than competitors.

In a world where AI is making production easier and cheaper, the real advantage is no longer who can make content...

It’s who can extract insights and turn them into better creative decisions.

That’s where growth lives.

Curious how others approach mining insights from their ad accounts. What signals do you look for first?

Anyone Can Make Ads With AI Now... So Why Do Most Still Fail?

Production is being democratized by AI.
Anyone can make content now.

So the competitive advantage is no longer just who can produce.
It’s who can strategize, test, and extract performance insights better.

The brands that win will be the ones who:

• Understand their audience deeply
• Test messaging before committing to production
• Turn insights into visually compelling creative that actually converts

Yesterday I posted about UGC and AI, so today I wanted to take it a step further.

With tax season around the corner, I created a mock cinematic UGC ad using AI as a concept test.

For this piece, I experimented with multiple voiceovers built around a simple but powerful hook framework:

If I wanted to accomplish [dream outcome]
I would use [method].
[Relatable reason].

It’s a great structure for performance because it connects aspiration, solution, and relevance in seconds.

What I love most about this workflow is that you can validate messaging before spending real production dollars. Then when you move into studio or creator shoots, you’re operating from data, not guesses.

Curious to hear your thoughts.

How do you think this video turned out?

If You’re Not Doing This, You’re Wasting Your Ad Budget

Most teams talk about “testing creative.”

Very few actually run real creative sprints.

A creative sprint is a fast, collaborative process where media buyers, strategists, and creators come together to solve a specific growth problem through ideas, not opinions.

You’re not guessing.
You’re building hypotheses.

The goal is simple:
Generate concepts → produce them quickly → test in market → learn → iterate.

The best insights rarely come from meetings.
They come from what the audience tells you through performance.

In a strong sprint, concepts can come from past winners, data patterns, customer psychology, or completely new territory. Then you ship fast and let the market respond.

My rule has always been:

70% big swings
30% iterations

Because incremental improvements keep you stable, but big swings are what actually unlock scale.

Creative sprints aren’t about being artistic.
They’re about building a repeatable engine for growth.

And when done right, they compound.

AI Is About to Make UGC More Valuable Than Ever. Here’s Why…(And yes this video is Ai generated.)

As AI content explodes, one thing becomes more valuable, not less.
Authenticity.

People can feel when something is real. That’s why true UGC will continue to outperform polished brand ads in many cases.

But here’s the mistake I see brands make all the time...
They jump straight into hiring influencers and filming without validating the concept first.

A smarter approach:

• Use AI to prototype your creative ideas quickly
• Test variations in market to see what messaging actually resonates
• Identify the right casting, tone, and cinematic feel before production
• Then bring it to life with real creators and expert production

Now your shoot isn’t guesswork. It’s informed by data.

You get stronger performance, better ROAS, and a much higher probability of winning creative.

Bonus: AI mockups also make incredible briefs. Creators immediately understand the vision, pacing, and emotional tone you’re looking for.

AI doesn’t replace UGC.
It makes UGC strategy smarter.

Curious how others are integrating AI into their performance workflow? Let’s compare notes. 👇

taplio

The Battle

Colby Flood

Liam Zalitach

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taplio

The Battle

Colby Flood

Liam Zalitach

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Liam Zalitach's LinkedIn Performance

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