Colby Flood

Brighter Click

Brighter Click is a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

Founder

Freelancing

Freelance Marketing

Growth Marketing | Founder at Brighter Click | Now Hiring

I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and the relationships we build with our clients.

If you're looking for a marketing partner that's dedicated to your success, send me a DM. Let's chat about your go-to-market strategy and see how we can help you achieve your goals.

Founder & CEO

Great processes bring great results. We take pride in providing a timed-out, mapped-out process that brings consistent results for clients while providing a level of clarity so you never have to wonder where you are with the project, or how things are going.

What Our Process Looks Like:
- Introduction Call
- Account Audit
- Audit Review Call
- Onboarding
- Campaign Prep
- Month #1 - Testing and Optimizing
- Month #2 - Strategic Scaling
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More About Brighter Click:
✓ 20+ combined years running Social Media Campaigns
✓ Passion for analyzing data and driving results
✓ Take priority in two things; understanding your business and your audience
✓ Reputation and performance are non-negotiable. We do not accept jobs unless we are confident about bringing results.

Dolgify

I help small to mid-sized businesses build stores and stories consumers believe in.

Founder, Lead Storyteller

Helix

Shopify Experts specialized in digital strategy, store setups, theme modifications, theme extensions and theme design.

Digital Marketing Strategist/CEO

Laura Dolgy Marketing

Specialized in:
- Digital strategy
- Content creation
- SEO
- Analytics
- On-site optimization
- Email Marketing
- Creative (Adobe Illustrator + Photoshop)
- Outreach/Affiliates

Digital Marketing Strategist

Accent Fairchild Group

Social Media Coordinator duties in addition to:
- Liaison between sales staff and creative suppliers
- Develop and edit visual mock packaging for tradeshows
- Oversee online product content with key retailers
- General marketing responsibilities such as presentations, brand management and more.

Digital Marketing Coordinator

- Responsible for the execution of 3 homeware brands - Circulon Canada, Sabatier Canada and Wean Green
- Post daily/weekly content and implement promotions and campaigns as needed on various social media outlets, including Facebook, Twitter, Pinterest, Instagram etc.
- Monitor all social media sites and provide feedback and correspondence where necessary.
- Analyze and report on trends within social media and escalate any issues pertaining to the brand and brand image.
- Monitor and analyze engagement metrics in order to track success of our various programs and make recommendations for future growth.
- Work closely with marketing to develop and execute brand-relevant promotions and engagement campaigns to increase our community reach and relevance (including collaboration with bloggers, associations and more).
- Set up contests and discussions such as giveaways, Twitter parties, community polls and more.
- Proactively monitor non-brand managed outlets for product and brand feedback from consumers and address where necessary.
- Maintain and update content on brands’ websites.
- Create creative branded content for social media pages, promotional pages and more.
- Solicit select retailers for sales promotion campaigns.
- Analyze and coordinate website design and structure with developing team.
- Responsible for research and development of digital marketing opportunities.
- Develop social creative for contests, social media posts and more.
- Maintain and analyze Facebook advertising
- Oversee all online, consumer facing content

Social Media Coordinator

Allied Integrated Marketing

- Worked on promotional plans for Fox Searchlight Pictures films such as The Sessions, The East and The Way, Way Back.
- Assisted on both PA tours for The East and The Way, Way Back.
- Assisted Fox Searchlight Pictures at the Toronto International Film Festival 2014 for films such as 12 Years a Slave, Belle and Enough Said.
- Responsible for filling over a dozen nationwide advanced screenings for The Sessions and overseeing The Way, Way Back screening program from April 2013 to June 2013.
- Connected and maintained relationships with student groups and organizations such as The Ubyssey, Mount Royal University Film Society, UBC Film Society and CINSSU.
- Compiled cross-country news clippings & reviews for each film released under Fox Searchlight Pictures.

Publicity and Promotions Assistant

Lot342 Inc.

- Worked for both Lot 342 and H&M as a brand ambassador at the Osheaga Music Festival.
- Responsible for photo booth and design tables set up by H&M.
- Engaged and educated customers with H&M products.

Brand Ambassador

Outdoor Advantage Media

- Client representative at various outdoors events across Canada
- Selling and distributing customer merchandise
- Handeling of options in advertisement locations

Customer Service/Sales Representative

A hard-working professional with experience in various facets of media such as communications, public relations and marketing, as well as administration. Experience with several digital and traditional media tools. A team player who is also able to execute projects under pressure.

Specialties: Social Media, Public Relations, Publicity, Administration, Communications, Sales Promotion, Digital Media/Digital Marketing, SEO and Google Analytics knowledge.

taplio

The Battle

Colby Flood

Laura Dolgy

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