Colby Flood

Brighter Click

Brighter Click is a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

Founder

Freelancing

Freelance Marketing

Growth Marketing | Founder at Brighter Click | Now Hiring

I'm the founder of Brighter Click, a digital marketing agency that works with start-ups and enterprise companies looking to build a go-to-market strategy for their business or specific product line. Our services include GTM planning, branding, creative strategy and production, pay media acquisition, and retention marketing.

Our track record speaks for itself: In 2022, we helped an eCommerce company triple its monthly revenue for two consecutive months, acquire $24 million in Series A funding, and scale internationally. We also helped a SaaS company scale 120% while reducing its CAC by 17.6%, and we generated $1.8 million in Q4 for another eCommerce company.

We've also had the pleasure of working with great software and eCommerce companies such as Gelato, Kayako, Optimalprint, and Sportiqe. Our work has earned us 9 international marketing awards, including the Marcom Platinum and dotComm Gold awards.

I started Brighter Click because I saw a huge gap in communication and strategy that most marketing agencies provide their clients. As a self-taught digital marketer, I set out to bridge that gap and built a team of experts to help me. Today, we're a lean team of five that takes pride in our work and the relationships we build with our clients.

If you're looking for a marketing partner that's dedicated to your success, send me a DM. Let's chat about your go-to-market strategy and see how we can help you achieve your goals.

Founder & CEO

Great processes bring great results. We take pride in providing a timed-out, mapped-out process that brings consistent results for clients while providing a level of clarity so you never have to wonder where you are with the project, or how things are going.

What Our Process Looks Like:
- Introduction Call
- Account Audit
- Audit Review Call
- Onboarding
- Campaign Prep
- Month #1 - Testing and Optimizing
- Month #2 - Strategic Scaling
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More About Brighter Click:
✓ 20+ combined years running Social Media Campaigns
✓ Passion for analyzing data and driving results
✓ Take priority in two things; understanding your business and your audience
✓ Reputation and performance are non-negotiable. We do not accept jobs unless we are confident about bringing results.

SpearPoint Marketing LLC

Principal Owner, Marketing Consultant

Brands and Brews Marketing Podcast

Host of the Brands and Brews Marketing Podcast. Where we talk about marketing - while drinking beer.

Podcast Host

Jessemcfarland.com

Marketing strategy and demand generation consulting services.
As well as monthly digital marketing such as: SEO, PPC, local search, and digital marketing services.

Marketing Consultant

VITAC

Created 2022 GTM plan and demand gen engine from ground up for the Media vertical at Verbit and VITAC – a human, SAAS, and AI company that provides accessibility and inclusive products and services.

Senior Director of Demand Generation

Net Health

[Acquired Optima Healthcare Solutions June 2019]
Director, Founder, and Head of Growth of Digital Marketing Solutions and Patient Engagement Marketing product lines at Net Health (SaaS healthcare solutions). 

Jesse's Journey at Net Health:

● 2016 - 2020: General Manager of BuildPT a startup marketing agency. Became the fastest growing digital marketing brand in physical therapy

● 2018: Optima Healthcare Solutions acquires BuildPT

● 2019: Net Health acquires Optima Healthcare Solutions and transitioned BuildPT to Net Health Digital Marketing Solutions

● 2019 - 2021: Radically grew ARR and expanded Digital Marketing Solutions into SNF, ALF, Hospice, Wound Care, and Hospital markets. Created new product line: Patient Engagement Marketing.

Highlights:

● 4900%+ increase in ARR from 2016 to 2020: 
    ◦ Created demand generation engine through thought leadership and multichannel content marketing campaigns via: Webinars, Blogging, SEO, PPC, email marketing, and trade shows

● Founder and P&L owner of two business/product lines: Digital Marketing Solutions & Patient Engagement Marketing
    ◦ Created BuildPT product line in 2016
    ◦ Rebranded BuildPT to Digital Marketing Solutions and revamped product line in 2019
    ◦ Founded Patient Engagement Marketing in 2021

● Innovative Leader in Healthcare SAAS Digital Marketing and Patient Engagement
    ◦ Webinar Presenter
    ◦ Panelist & Speaker

Director of Digital Marketing Solutions

BuildPT

Accelerated BuildPT into a top digital marketing agency within the physical therapy marketing vertical with 4900% revenue increase between 2016 and 2020.

I achieved this by:
● Creating and launching scalable digital marketing products for healthcare practices
● Developed a demand generation engine with a focus on industry leading thought leadership with webinars, speaking engagements, multichannel content marketing campaigns, and targeted paid advertising.
● Launched focused ABM campaigns targeting hospitals and enterprise practices

BuildPT was the fastest growing digital marketing agency in the physical therapy marketing space and was acquired by Optima Healthcare Solutions in October of 2018 and then Net Health in June of 2019. The BuildPT brand sunset in 2021 and transitioned to Net Health Digital Marketing Solutions.

Director of Marketing & General Manager

Smart Reach Digital - Powered by Entercom

Product Manager of: Website Development, SEO, & Social Media at Entercom Communications Corp. (NYSE: ETM) - a leading American media and entertainment company reaching and engaging over 170 million people each month through its premier collection of highly rated, award winning radio stations, digital platforms and live events.

Manage all aspects of these products from the proposal to sales to fulfillment. This includes: sales training, vendor management, strategy, troubleshooting, process, billing, reporting, as well as the industry expert of these products for our 200+ radio stations in 25 markets across the country.

Product Manager - Digital Marketing 

ShopAtHome

Managed, created, and optimized SEM campaigns (Google Adwords, Bing Ads, AdRoll, and other 3rd party vendors)

Worked with a small team that successfully managed a $40 MM annual SEM budget for major retail brands that include: Macy’s, Target, Kroger, and more.

Search Engine Marketing Manager

51Blocks

Responsibilities: 
~ SEO Strategic Researcher/Account Analysis
~ Local Search Product and Department Manager
~ PPC & Paid Search Company Expert + Product and Department Manager
~ Managed a small team of SEO and Local Search Specialists

Digital Marketing Manager

McFarland Training

Owner

SEO Marketing Agency - thespearpoint.com | Helping entrepreneurs grow their business 🚀 | Podcaster 🎧

SaaS, B2B Ecommerce, Consulting Firms, Technology, and Cybersecurity:

These days, getting more traffic and qualified leads is as difficult as driving with a blindfold.

Their strategy isn’t targeting high-intent search terms.
They’re attracting the wrong audience for their services.
They’re failing to convert the traffic they do get into leads.
If you’re like most SaaS and B2B companies, you’ve tried:

❌ Basic blogging without keyword strategy
❌ Investing in paid ads without ROI
❌ DIY SEO efforts with limited results

But none of that works… especially in today’s economy, where everyone’s getting traffic but not enough conversions, and no one wants to commit to a long-term SEO strategy or invest in conversion optimization.

That’s why we help our customers increase inbound leads and generate demand using targeted SEO services.

Within 6 months, our team will help you to:

✅ Improve search rankings
✅ Increase conversion rates
✅ Improve Google My Business ratings
✅ Increase impressions and brand awareness

All that’s left for you to do is book a free demo.

More than 50 companies trust us with their SEO. Our clients typically double their leads within 6 months.

Here’s what 2 of our customers had to say:

“Honesty and focus on the results. No BS. Our content plan is on fire and we now have leads coming from SEO and social media efforts.” — SaaS: CEO of Zen Supplie

“In a matter of just a few months, we went from landing on Google and Bing’s 4th or 5th page to the very 1st page. Our organic impressions and clicks to our website have grown tremendously.” — Ecommerce: Owner of Cuda’ Powersports

Ready to increase your leads? Book your 15-minute consultation and we’ll show you how: https://bit.ly/3ZIA15T

See you there!

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Podcast host of the Brands and Brews Marketing Podcast - where we talk about marketing while drinking beer.   👉 brandsandbrews.com 👈


More about me...
👉 jessemcfarland.com 👈  

Experience:
● SAAS
● Healthcare
● Agency
● Media
● Legal
● Fitness
● Start Ups

Specialties:
✓ SEO
✓ PPC, SEM
✓ ABM
✓ Social Media Marketing
✓ Reputation Management & Local Search
✓ Content Marketing - Multi-Channel Campaigns
✓ Webinars
✓ Podcasts
✓ Customer Engagement & Patient Engagement
✓ Marketing Automation - Email Marketing
✓ Strategic Planning - Go To Market Planing
✓ Product Management
✓ Product Owner - Scrum
✓ Marketing Operations

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Colby Flood

Jesse McFarland

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