Codie A. Sanchez

Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC fund, Founder

On a mission to create financially free and free-thinking humans.I founded a advisory and investment company called Contrarian Thinking that helps owners buy and scale businesses.Our newsletter has over 1M+ weekly readers, here → contrarianthinking.biz/liOur community has taught 9,000+ members biz buying, biz growing, and doing deals. We value experience over degrees.Betting on yourself over building someone else's dream.Main Street over Wall Street.My mission is less suits, more boots. Meaning: we the people holding the power… and the purse strings.🔗Join 1M+ others who get our free newsletter: contrarianthinking.biz/li🔗YouTube: @CodieSanchezCT🔗Instagram: @codiesanchez🔗Twitter: @Codie_Sanchez🔗Weekly business-buying newsletter Main Street Minute: contrarianthinking.biz/minute-li

Founder

We help free minds and build bank accounts.

The best advice that no one follows:

- Wake up at 5:45am.
- Marriage done well is a huge superpower.
- Trust God.
- Be careful what you read, it becomes the way you think.
- No going out on a school night.
- If you have to drink to hang out with someone, you probably shouldn't be buds.

Feel free to share if you agree ♻️

Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC, Founder | NYT best-selling author

I have no energy for hate. Love you, wish you well, or hope you heal. That's it.

You will make 10x more money if you present ideas like this to your clients or leaders.

Underrated superpower:

Just dumb enough to believe in yourself, just smart enough to execute.

You don’t have anxiety because you think you CAN’T do it.

You have anxiety because deep down you know you CAN be doing bigger things.

People overestimate business plans and “genius.” They underestimate irrational inability to quit.

Dumber people than you have done it.

Let's get after it 💥

Follow for more & repost if you need this to be your new mantra.

You don’t get lucky.

You make your luck.

There are 3 ways to increase your odds of luck:

1. Do, repeatedly. Try, then iterate.
2. Be consistent. Resist the urge to give up.
3. Gain knowledge. Invest in yourself.

Knowledge without action is worthless. So is acting without knowing what you’re doing.

Say you want to buy a business.

You could get the best advice in the world from the smartest people in acquisitions… But if you don’t act, you’ll never buy one.

OR

Your could have all the drive in the world, the right mindset… But ruin yourself financially because you didn’t learn the right tactics.

13 other unreasonably simple habits to change your life:

1. Waking up at 5:45am solves 99.9% of daily issues.

2. Grab your to-do list. Do the thing you want to do least, first.

3. Stop all 60 min meetings, make them 45 minutes. Tighter meetings, more time.

4. No social media, email, or text when you wake up. Write something, read something, or create something before you get sucked in.

5. Do the $1,000/hr Test. Group work in 3 buckets based on return: $10, $100, $1,000. Offload one low ROI task per day.

6. Change one meeting a week to a walking call. Watch how excited the other meeting member becomes.

7. Add a How vs Won't check-in. When you say, "that WON'T work." Instead ask, "How could that work?"

8. Be the dumbest one in your friend group, then move on when you’re not. As they say, if you’re the smartest person in the room, you’re in the wrong room.

9. Take a picture of your net worth. What gets measured gets managed. Check finances daily.

10. Always the stairs, never the elevator. Pick the hard option. See how much stronger you are than you think.

11. Never write to-dos in stone. You're 10x more productive if you reprioritize daily.

12. Meditate. 10 minutes a day. For a twofer - do it in the sauna. Sometimes hacking culture gets it right.

13. Get intimidated. Everything you want is on the other side of fear. Do something every day that scares you a little bit.

Life is the small things repeated daily.

Change one daily habit, and beautiful things start to happen...

So pick one.

↓↓↓

Also...build the habit of getting ownership, not income. 

Come to MSM Live to learn how: https://lnkd.in/gf6hPHdF

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Harsh truth:

Running a company is simply a game of prioritizing problems.

Here’s how to become the Chief Problem Solver in your business:

Want to know Elon Musk's "secret" to running Tesla, SpaceX, and 3+ other billion-dollar companies?

According to Marc Andreessen, it's simple:

"He shows up every week, identifies the biggest problem, fixes it, and does that 52 weeks in a row."

Most companies hide from problems:

• They reframe them as "challenges"
• They create layers of abstraction
• They delegate them into oblivion

But problems aren't biohazards—they're your biggest opportunities.

Bigger the problem? Bigger the potential.

There’s a reason SpaceX is able to send a 400-foot skyscraper into the sky knowing it might explode.

Because they want to know exactly what breaks, when, and why.

Every failure incapacitates dozens of future problems.

This approach works because running a company is simply prioritizing problems.

Your earnings directly reflect what you solve...

Big problems pay better.

Another great example of this is Brad Jacobs.

He built 7 billion-dollar companies in logistics, waste, and warehousing - industries most people find boring until they see his bank account.

Here’s how he evaluates risk vs reward on different deal sizes:

• Small, low-risk deals: exist but limited reward
• Small, high-risk deals: limited reward with high risk (avoid)
• Big, low-risk deals: unicorns (don't exist)
• Big, high-risk deals with solvable problems: "the bingo quadrant"

One of my favorite lines from his book is:

"If you want to win, you have to rearrange your brain to lean into those big, hairy problems and figure out how to cut off the hair and de-risk."

This is exactly what your job is as a CEO.

It’s simple: hire the smartest people in the world... and solve the problems they can't figure out.

That's it. That's the whole job.

Not avoiding problems, but identifying and selecting the right ones to solve.

Becoming a Chief Problem Solver requires you to create your own weekly problem-solving loop:

1. Identify your single biggest constraint
2. Focus all resources on solving it
3. Measure the result
4. Repeat next week

1 problem. 1 solution. 52 weeks in a row.

The best entrepreneurs don't just "think differently" about problems. They actively build muscles for problem identification and execution.

Then they do it again and again.
Fair warning though, this isn't glamorous work. It means:

• Living inside friction
• Facing uncomfortable truths
• Fixing things no one else wants to touch

But it's where all the leverage is.

If your business is stuck, your unlock is often solving ONE big problem.

Maybe you know exactly what it is, but don't know how to solve it. Or maybe you're not sure what the problem is yet...

P.S. If you want to see how we think about solving these problems for our own businesses, you might want to check this out: https://lnkd.in/enaBvipE

A reminder to myself and you this Saturday...

It’s really just you against the mirror. You vs you. No one else can win at a game of one. I know it’s hard not to get distracted, race horses wear blinders for a reason. Your lane you’re game. LFG.

Underrated quality of awful leaders:

They try to please everyone & lead by committee.

The hardest parts about leadership:

• Telling truths people don’t want to hear
• Watching decisions people will regret
• But you can’t force mentorship
• No one cares about your business as much as you do
• Micromanaging means YOU hired wrong

Doesn't mean you have to be a jerk.

But often trying to please everyone is the worst thing you can do for your people.

What do you think?

Wall Street has one rule:

Never start what you can buy.

Here’s everything you need to know about buying a biz in 2025: 

While 90% of startups fail, 80% of acquisitions survive the first year.

88% of people worth $30M+ have done at lease one acquisition.

That means the best way to get rich isn’t to start a business like they love to tell us.

The best way to wealth with the highest degree of certainty is through acquisitions.

Right now, the average small business owner in the US is 67 years old. When you’ve run a business for 10+ years, you're bound to be exhausted.

These owners are motivated to sell by what I call the 7 D's:

• Departure
• Divorce
• Disease
• Disagreement
• Distress
• Death
• Dullness

They’re desperate to exit the game but don't know how. 

Most people think they need millions in capital to buy a businesses.

But they don't realize 60% of all business sales involve seller financing.

Instead of going to a bank for a loan, the seller becomes your bank.

You put some money down, and they get paid over time from the business profits.

There are 3 reasons why a seller would agree to this:

1. Cash

Let’s say the bank offered the seller $750,000 for their biz but you offered the seller $1.15 million paid over time.

They’ll make an extra $400,000 by being the bank.

2. Taxes

Lump sum payments hit the seller with massive tax bills.

Installment payments spread over 10 years means lower tax brackets and potentially hundreds of thousands saved.

3. Speed

Bank loans take 3-9 months to close. Seller financing can close in 2-3 weeks.

Now which businesses to target? 

Ones under $10 million in revenue with at least 15% profit margins.

Blue-collar service businesses fit this bill - HVAC, landscaping, cleaning services.

They're cash-flowing, recession-resistant, and boring enough that private equity ignores them. 

BUT, before searching anywhere, create what I call a deal box. Define exactly:

• How much cash flow you need annually
• Maximum purchase price
• Geographic preferences
• Industry focus
• Must-haves and can't-stands

If you don’t know what you’re looking for, you’ll never find it.

Next up, how to find businesses to buy? 

1. Venmo Challenge

Pull your payment history and filter out friends and big companies. What's left are small businesses you already pay - cleaning services, handymen, landscapers.

2. Personal P&L Review.

Open your credit card statements and look at small businesses you spend with. These are owners you can reach out to.

3. The 9-5 Strategy:

One of our community members bought her coworker's $1.5M business with full seller financing after he decided to retire to go skiing with his wife.

↓ ↓ ↓

As a thank you for sticking around to the end, I want you give my "Deal Clarity Workbook."

It helps you figure out what business is right for you.

Grab it here: https://lnkd.in/enPdVi_D

What I wish I was told before I had success.

The “Hate Us ‘Cuz They Ain’t Us” Curve:

When you first start out, they tell you...

You’re lame.
You’re crazy.
That’ll never work.
Oh, she’s a one-hit wonder.
She probably has a rich dad.
Or slept her way there.

THEN, we hit the top of the curve. Your success is obvious. And things start to change... They say…

Oh yeah, I know her.
Hey, long time no talk!
Love to meet up and pick your brain.
How did you do that?

And the grand finale...
They ask you for a job.

If success is your goal, expect people to talk a lot of crap for a long time. Let them. Because one day, you’ll just get to point at the scoreboard.

↓↓↓

FYI 

If you're ready to step out of your comfort zone this year and buy a business, come to my live event this week. 

I'll teach you how (over 3 days): https://lnkd.in/eEye_qd6

The richest people in the world don't just build companies...they buy them.

Here’s how you can too (without their millions): 

Three reasons why buying beats building a business from scratch:

- 45% of new businesses fail within 5 years
- Most entrepreneurs make only $67k/year
- First 3-4 years are unprofitable

Compare that to when you buy...

You inherit customers, systems, and profits from day one.

"But Codie, I genuinely can’t afford one."

That’s what I thought too when I started. 

There are 3 ways to buy any business (without needing millions):

1. Experience
2. Sweat equity
3. Money

You only need ONE of these three to pull off a deal.

1. Experience

This is perfect for people who know the industry inside and out.

Maybe you've been a plumber for 20 years and want to buy a plumbing company.

Sellers value genuine knowledge over $$ because they know you won't destroy what they built.

2. Sweat Equity

If you’re thinking about working in the business and growing it, this is for you.

Many retiring owners care more about their legacy than maximizing the sale price.

They want someone who'll take care of their employees and customers, not just squeeze the biz for cash.

3. Money

This doesn't have to mean YOUR money.

I've bought plenty of businesses with 0-15% down using other people's money. You can:

- Use SBA loans (government-backed with low rates)
- Get investors to fund the deal
- Or structure seller financing

Seller financing often works as a win-win too. 

Banks tend to lowball business valuations and charge high interest rates.

But when sellers finance you directly, they get a premium price AND earn interest on the loan.

They make MORE money by cutting out the bank.

Just make sure you show what’s in it for them:

- Higher purchase price (ex. 15%+ premium)
- Tax advantages (spread over time vs lump sum)
- Faster close (30 days vs 120 days)

A win-win.

So what businesses should you target?

A few strategies I use: 

1. SOWS method:

- Stale: Revenue hasn't grown in 3+ years
- Old: Been around 5+ years
- Weak: Competitors are terrible
- Simple: You can explain it to an 8-year-old

2. The Venmo Method

Look at your personal P&L:

- Who do you pay every month?
- Who are your competitors?
- What vendors do you use?

These are the businesses you should buy.

Instead of paying to get your problem solved, why don’t you get paid to solve it for other people? 

Right now, boomers own $5-10 trillion worth of businesses.

And when these owners retire…

It’s either we buy these businesses, or BlackRock does.

I’d rather see more of us own our local than have PE swallow everything up.

If you want to learn how to buy a biz, you should come to my masterclass today. 

It's completely free & solely focused on teaching you how to buy a biz for a little as $0. 

Sign up here: https://lnkd.in/e86jsivr

How to be unrecognizable in 90 days:

1. Be obsessed

Every outsized outcome I’ve seen came from people who genuinely enjoy the pressure. Not motivated people. Obsessed people. It’s almost impossible to compete with someone who treats the thing you dread as fun.

2. Clean out your closet

Get rid of anything that doesn’t fit the person you’re becoming. Cluttered space creates cluttered thinking, and cluttered thinkers don’t make money. Changing how you show up physically is one of the fastest ways to change how you behave.

3. Clarify your ONE thing

Not five ideas. One. Put a number on it and give yourself 90 days to get there. You have to prove to yourself that you keep your word.

4. Tell a better story about yourself

Not a vision board. Write down the words. If your life were a book, what’s supposed to happen next? What goes wrong and how do you react to it? When challenges show up, it’s much easier to keep going if you already decided they were part of the plot.

5. Start a not-to-do list

Becoming elite means cutting distractions aggressively and doing fewer things better.

6. Eliminate distractions

Most distraction is optional so make it harder to waste time and easier to focus. Small changes here create outsized results.

7. Outwork people

If you wake up earlier, protect the first part of your day, and eliminate distractions, you will get ahead faster than you think. Because most people just aren’t willing to work hard.

8. Move in silence

When you’re actually changing your life, you don’t need an audience. Do cool shit. Then talk after the result.

Do this for 90 days and your life will look different.

Because you WILL be different.

Is talking about vanity superficial? Maybe.

Is it effective? Absolutely.

Being well-dressed and well-groomed is a massive edge in any negotiation. It’s hard to push back on someone who looks like they’ve already won. Own your 2026 look.

I asked my mom & dad for advice recently from raising me and my brother...

This is what they told me, maybe you’ll find it useful too:

1. Your kids are not your friends. They’re yours to safeguard and support, but set rules. Biggest problem with most kids in our generation, their parents wanted to be liked not respected.

2. Psy ops are underrated. My mom had this line for whenever I got into trouble. She’d say, “When I ask you a question like this, I already know the answer. I am giving you a chance to come clean...” At which point I’d sing like a canary because I’m a scaredy cat. I found out today she rarely knew the answers. Brilliant and maniacal.

3. Always on the same page. My mom and dad rarely fought in front of my brother and I. They would never go back on the word of the other. United front to deal with us mini terrorists.

4. Make time. My dad had this silly line that is actually not silly: “You can make money, you can make a cake, but you can’t make time.” So they made allllll the time for us.

5. Four chairs. We have these four chairs in our living room, no tv. Growing up, we’d sit and debate and talk for hours. Politics. Opinions. Our days. Only thing not allowed was an opinion you couldn’t defend unemotionally. We still do this today.

6. Mi Sangre mi siempre. They’d always say, blood comes first. They meant it. I hired my brother, my dad, my mom, my cousin at times. We stick together and we may fight like hell but never in front of others.

7. Once you decide, you don’t quit. We could play any sport or instrument BUT if we committed we had to play the full year all out. No 3 lessons and quit. Taught us to choose thoughtfully and keep going even when it hurt.

8. Always call. They still pick up the phone nearly every time it’s family. My dad in a meeting will pause to answer my mom. My husband taught me this too, and I try to do the same. If they’re your first priority this is an easy way to prove it.

9. You’re not a princess, you’re a president. My dad always used to say that line. He told me this week that I lived up to it. Gutted me. He taught us we didn’t need to be saved, instead we could save ourselves and help others.

10. Hug often and seriously. If you’ve ever hugged my parents, they mean it when they do it. Such a simple, free gesture. My mom always gives you a hug and says vaya con dios… go with God. How can you not do big things with parents that hold you like that?

Just some Lessons from the Road from parents I happen to think are some of the best in the world.

Moms and dads everywhere, I’m in awe of you.

Hardest job I’ve ever seen.

*This is one of my favorite pics of me and my dad. Doesn’t get old.

Harsh truth on scaling businesses: 

Your goal as CEO is to build a team that runs your entire company better than you.

5 other lessons I’ve learned the hard way from 15+ years of being an owner:

1. Operating Systems Win

The difference between McDonald's and your local burger joint isn't the food.

It's that any 16-year-old can run McDonald's because of their systems.

If your business needs you to be the hero every day, you own a job, not a business.

No systems = Everything breaks when you aren’t there

The most effective systems I’ve seen all had the same four features.

I call it the PEIC framework:

1. Proven (battle tested)
2. Explicit Processes
3. Implementation
4. Continuous Improvement

Apply them across your core functions and your business will pretty much run on autopilot:

2. Your Revenue Is A Reflection Of Your Vision Distributed

Every time you say your employees don’t care about your business, you're admitting you failed at distributing your vision.

When your team can't see where you're going, they can't help you get there.

Your business needs two guiding metrics. 

At Contrarian Thinking, we call them “Oars.”

One needs to be quantitative and one qualitative. These act as our north stars to drive prioritization and resource allocation. 

Our left oar? Revenue. Our right? Followers. 

Everything flows downstream from those two numbers. 

3. Successful People Make Quick Decisions

Not only that but they move fast, in the right direction.

It always sounds simple but it comes down to knowing exactly what you want and having systems to execute on it.

That’s where planning in layers comes in:

Annual → Quarterly → Monthly → Weekly

Once you're clear on direction, decisions become obvious.

All that’s left is to track:

- What team
- What goal
- Who
- Percentage Done
- Status

 Keep an eye on all five and you’ll always have a pulse on what’s going on in your biz.

4. Successful People Hang Out With Other Successful People

Your success as an owner is determined by who you surround yourself with.

If you're the smartest person in your business, you're doing something wrong.

Your goal should be to build a team that runs your company better than you do.

5. Find 1-1 Mentors To Hold Your Hands

I used to turn my nose at masterminds.

But then I realized my only other option was to figure sh*t out with years of expensive mistakes.

That’s why I have coaches for everything now.

Most wealthy people got rich by paying for shortcuts whenever they saw one.

There’s no shame in stealing someone else’s 10,000 hours.

Time is the only thing you can't buy more of.

Get in rooms with people who've already solved what you're facing.

↓↓↓

I'm running a masterclass this week on how to grow any business faster. 

Sign up here to reserve your seat: https://lnkd.in/eJcGFHnN

Only 6% of Americans own a business.

And of that, less than 1% ever hit $1,000,000 in revenue.

After investing in businesses for 15 years, here are three reasons why 99% of businesses never scale past 7-figures: 

1. Organizational Challenges

There are a ton of sub-catagories here but today we’re going to unpack “Executive Vision.”

Most owners think their problems stem from poor strategy, when it’s typically poor execution.

You can have the best plan in the world, but if your team can’t understand it... you're not going anywhere. 

You need to have a clear vision that every person in your business believes in and wants to fight for.

The best CEOs think in years, then translate this vision in plain english to their team.

Make it stupid simple: everybody needs to know where the biz is going, what their contribution is, and why they are important.

When done right, it creates a flywheel:

• Executive vision gets translated into specific quarterly goals
• Goals become daily/weekly metrics on dashboards
• Dashboards drive structured team communication
• Communication reinforces the culture you're building 
(…which makes scaling almost inevitable).

When you nail this sequence, your team starts executing your vision without you having to micromanage every decision. 

2. Finances & Future Casting

The worst thing you can do is manage your business like a personal checking account.

Sadly, that’s what 99% of owners do.

They look at what's in the bank today and make decisions based on that number.

There’s a reason why that never ends well… 

Because revenue is vanity and cash flow is sanity. That’s not just to make a cute rhyme.

If your business lost all revenue tomorrow, how long would you survive?

You need to know this number.

That’s why we tell all our owners to have a rolling 90-day view of expected cash inflows & outflows.

With this data, you know:

• When to hire
• When to invest
• When to hold back on a big purchase

Scaling a business is hard enough, keep a little sanity in your life by keeping a pulse on collections, obligations, and cash reserves. 

3. Avatar Defintion

When owners say people can’t afford their product…

99% of the time, it's not a pricing problem. It's an avatar problem.

Most businesses chase anyone with a pulse and a credit card.

As a result, they end up selling snow to Eskimos instead of hot chocolate to skiers. 

Compare that with owners who get obsessed with ONE specific customer type.

And I’m not just talking about demographics…I mean knowing their pain points, what podcast they listen to, where they go on vacation…

I have yet to find a business that can’t scale to $10M focusing on one person.

↓ ↓ ↓

Come to my masterclass to learn how to scale your business farther than you may think you can push it.

More info here: https://lnkd.in/eJcGFHnN

Everyone should be obsessed with chasing their first $500k.

Capitalism has pulled more people out of poverty than any system ever created.

Stop pretending it’s evil.

↓↓↓

And one of the most important skills to learn to hit your first $500k? 

Sales. 

Read this to learn why now is the perfect time to get great at sales: https://lnkd.in/eqESyABe

The #1 killer of businesses is bad cashflow.

15 other harsh business truths for you:

1. The greatest muscle you can build is urgency. Bureaucracy is business poison.

2. Decrease the time between having an idea and getting it done. Everything changes.

3. Never sacrifice reputation in the name of business. You can always start another company. You can never create a new reputation.

4. Long-term games and long-term people compound. Resist shiny objects.

5. Hire smart people, pay them well, set them up for success... Then leave them the hell alone.

6. “There’s nothing worse than being sick, fat, tired and trying to run your business.” - Dana White

7. The highest ROI investment founders & owners can make is in themselves. Health shapes mindset. Mindset shapes action.

8. You're better off learning negotiation than financial modeling. Business is less spreadsheets than words.

9. The best business of all time has only you, a computer, and the send button.

10. Every additional employee increases complexity. Hiring is a last resort.

11. The best advice comes from those just a couple steps ahead of you. These people still vividly remember the problems you're facing today.

12. Sell painkillers, not vitamins. There's more money in needs than wants.

13. No discounts. Compete on value, not price. Any biz with $$$ can enter your market and bleed you out. Differentiate beyond commodity.

14. A happy customer is the most powerful marketing. Prioritize reviews. Humans are social animals.

15. If no one thinks you’re crazy, you’re too late. If everyone thinks your idea is good? Even worse. Outsized returns lie in non-conformism.

↓ ↓ ↓

Come to my masterclass tomorrow to learn how to grow your revenue & profit. 

It's 90 minutes + fully remote. 

Details here: https://lnkd.in/eJcGFHnN

Aussie writer with 1B+ content views in 10 years | I teach people to use writing online to create career opportunities | Let's connect: tim@timdenning.com

I quit my eCommerce startup with 100+ employees. Then got depressed, developed an eating disorder, and got a minimum-wage job in a bank. I now work for myself and make 7-figures writing.

I'm not that smart and have no college education. The way I used the internet made the difference.

And going to a Tony Robbins event changed my mindset. He taught me to go from being a victim to be in control.

This led to:

• 1B+ content views
• Financial freedom
• Book deal with a major publisher
• Meeting my heroes (like Tony Robbins)
• Quitting my banking career forever in 2021
• Multiple successful businesses fuelled by obsession

My mission: Help 100,000 people start online businesses. 

My beliefs that drive everything I do:

- Anything is possible
- Positivity above all
- Ego is the enemy
- Challenge the status quo
- Chase obsession, not passion
- Always be kind, grateful, and a good person

How can I help you?

• Social media audience building
• Starting or growing an online business

Join my email list with 200,000+ other high performers for more helpful insights:
https://timdenning.com/start-social-hustle-linkedin-bio/

Tim Denning

Most people chase the wrong version of success.

I know because I used to be one of them.

When I worked in banking, I had a colleague named Steve who bought a brand new Mercedes. He parked it in the premium spot every morning. 

Made sure everyone saw him get out of it. He talked about the leather seats, the sound system, the way it handled on the freeway.

Steve also worked 60-hour weeks. He missed his kid's school plays. He had to ask permission to take a long weekend. He was stressed, tired, and trapped by a car payment that demanded he keep showing up to a job he hated.

I remember sitting in a meeting with him one afternoon. His phone buzzed. He glanced at it and his face dropped. It was a photo from his wife. 

His daughter had just lost her first tooth. He missed it. He was stuck in a conference room listening to quarterly projections while his kid was at home wondering where daddy was.

Steve had the car. But he didn't have the life.

━━━━━

When I got fired, I lost the salary. I lost the title. I lost the security that comes with a corporate job.

But I gained something I didn't expect. Time.

I started building my own business. The first year was brutal. I made less money than I ever had. But I also had something Steve never did. 

I could be home on a random Tuesday afternoon. I could take my daughter to the park while other dads were stuck in meetings. I could watch her discover the world instead of hearing about it secondhand.

That's when I realized the Lambo dream is a lie.

It's not about the car. It's about what the car represents. People think if they get the Lambo, they've made it. They've won. They can finally relax.

But the Lambo requires the income to maintain it. The income requires the job. The job requires the hours. The hours steal your life.

You end up working for the car instead of the car working for you.

━━━━━

I've coached thousands of business owners since leaving my corporate career.

The ones who are actually happy aren't the ones with the flashiest stuff. They're the ones who built businesses that give them flexibility. 

They're the ones who can pick up their kids from school. They're the ones who don't have to ask a boss for permission to live their life.

The pattern is always the same. The people chasing status symbols are running on a treadmill that never stops. The people chasing freedom figured out how to get off the treadmill entirely.

━━━━━

My daughter just turned 3.

Today I took her to get ice cream at 1PM on a Monday. The shop was empty. We sat outside in the sun. 

She got chocolate all over her face and laughed about it. No rush. No meetings to get back to. Just a dad and his daughter enjoying a random afternoon together.

That moment is worth more than any car

I don't want the Lambo. I want more Tuesdays like that

What does success look like to you?

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Aussie writer with 1B+ content views in 12 years | Teaching high performers to build million-dollar digital businesses | Let’s connect: tim@timdenning.com

I gave a company 10 years of my life. They gave me 2 weeks notice.

When I got made redundant, I remember sitting in that meeting room thinking about all the times I'd stayed late. All the weekends I'd worked. All the family dinners I'd missed because something "urgent" came up at the office

I thought loyalty meant something. I thought if I just kept showing up and doing good work, the company would take care of me. That was the deal, right? Work hard, stay loyal, and you'll be rewarded.

Turns out I was the only one who believed in that deal.

━━━━━

There was a guy in my office named David who'd been at the company for 22 years.

He started there straight out of school. He trained half the managers in the building. He knew every system, every process, every client relationship. The company was his entire identity.

When they restructured his department, they let him go with a standard severance package. Same as everyone else. Twenty-two years of loyalty got him the same exit as someone who'd been there for two

I watched him clean out his desk. He looked confused more than anything. Like he couldn't understand how this had happened. He'd done everything right. He'd been loyal. And none of it mattered when the spreadsheet said his role was redundant

━━━━━

I used to judge people who job-hopped.

I thought they were disloyal. I thought they didn't understand the value of commitment. I thought staying at one company and working your way up was the honorable path

Now I realize those job-hoppers understood something I didn't. They knew the relationship between employee and employer is transactional. Always has been. The company will keep you as long as you're useful. The moment you're not, you're gone

That's not cynical. That's just how business works

━━━━━

Loyalty to a company that would replace you in 2 weeks is insanity

I'm not saying be a bad employee. Do great work. Hit your targets. Be reliable. But don't confuse being good at your job with owing your life to an organization that sees you as a line item on a budget

Your company is not your family. Your manager is not your friend. Your job title is not your identity. These are business relationships. Treat them that way

━━━━━

The only loyalty that makes sense is loyalty to yourself

Be loyal to your own growth. Be loyal to building skills that travel with you when you leave. Be loyal to creating options so you're never dependent on one employer's decision about your future

I spent a decade being loyal to a company. Now I spend my time being loyal to what I'm building. The difference in how I feel every morning is hard to describe.

━━━━━

Stop sacrificing your life for an organization that would post your job listing before your desk is cold

Build something that's actually yours. Or at least build skills that nobody can take away

That's the only job security that exists anymore

P.S: Have you ever felt burned by corporate loyalty?

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Most people's version of freedom looks like this:

Work 40+ years. Save enough. Retire. Do nothing.

They call this "the dream."

I call it a slow death.

━━━━━

Retirement isn't freedom. It's delayed living.

You spend your best years trading time for money. Your healthiest decades sitting in meetings. Your most energetic moments answering emails.

Then at 65, you finally get permission to live. Except now your body hurts. Your energy is gone. Half the things you wanted to do require a younger version of you.

The math doesn't work.

━━━━━

I watched my friend’s dad do this.

He worked his whole life for a company that didn't care about him. Saved diligently. Did everything right. Finally retired at 64.

Two years later his health started failing. The travel plans got shelved. The bucket list gathered dust.

He traded his best years for a retirement he couldn't fully enjoy.

━━━━━

Freedom isn't an age. It's a feeling.

It's waking up and deciding how your day goes. It's saying no to things that drain you. It's having options instead of obligations.

You can have this at 35. Or 45. Or right now.

But not if you keep waiting.

━━━━━

I used to think freedom meant "not working."

I was wrong.

Freedom is working on what matters to you. It's building something you own. It's choosing who you spend time with and what problems you solve.

The people I know who "retired early" and did nothing? Most of them are miserable. No purpose. No growth. Just endless days of golf and Netflix.

That's not freedom. That's a comfortable cage.

━━━━━

Society sold us a broken definition.

Work hard now. Sacrifice now. Live later.

But "later" isn't guaranteed. And even if it comes, you'll be a different person with a different body and different energy levels.

Stop optimizing for a future version of yourself that may never exist.

━━━━━

Redefine what freedom actually means.

Freedom isn't quitting everything. It's designing a life where work doesn't feel like work. Where Monday doesn't feel different from Saturday.

Start building that now. Don't wait for some magical age when you're finally "allowed" to live.

The permission slip you're waiting for doesn't exist.

Give it to yourself.

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The exact moment I knew my "safe" career was killing me.

I sat in a hospital gown waiting for results.

The doctor walked in. His face told me everything before he spoke.

They found 2 tumors inside my guts. The kind that usually become cancerous. The surgeon removed them right away.

━━━━━

I was working in banking at the time. The "safe" career. The one my parents celebrated. The one society told me would give me security.

And there I was, sitting in a hospital bed, realizing my body was breaking down while I chased someone else's definition of success.

The stress. The long hours. The constant pressure. The feeling that no matter how hard I worked, I was building someone else's dream.

My body kept score. It always does.

━━━━━

I went back to work two weeks later.

Same desk. Same meetings. Same bullsh*t.

But something had shifted. I couldn't unsee it anymore.

The "safe" career wasn't safe. It was slowly killing me. The stability was an illusion. The security was a lie I told myself so I didn't have to face the risk of doing something different.

━━━━━

I stayed in that job for a while longer. Fear will do that to you.

But the tumors gave me something I didn't expect: clarity.

I realized I'd rather fail building something I believe in than succeed at something that was destroying me from the inside out.

━━━━━

I'm still in the high-risk category. I get regular checkups. The anxiety before each appointment never fully goes away.

But I'm no longer trading my health for a paycheck. I'm no longer pretending that a salary and a job title equal safety.

━━━━━

Your body is keeping score right now.

The stress you're ignoring. The passion you're suppressing. The risks you're too scared to take.

It all adds up.

Don't wait for a hospital bed to give you clarity.

Take the risk. Build your own thing. Stop calling it "safe" when it's slowly killing you

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The Battle

Codie A. Sanchez

Tim Denning

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taplio

The Battle

Codie A. Sanchez

Tim Denning

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Codie A. Sanchez's LinkedIn Performance

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