Codie A. Sanchez

Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC fund, Founder

On a mission to create financially free and free-thinking humans.

I founded a media company called Contrarian Thinking that teaches people to think critically and cashflow unconventionally with boring businesses.

Our newsletter has over 1M+ weekly readers, here → contrarianthinking.biz/li

Our community has taught 9,000+ members biz buying, biz growing, and doing deals. 

We value experience over degrees.
Betting on yourself over building someone else's dream.
Main Street over Wall Street.

My mission is less suits, more boots. Meaning: we the people holding the power… and the purse strings.

🔗Join 1M+ others who get our free newsletter: contrarianthinking.biz/li
🔗YouTube: @CodieSanchezCT
🔗Instagram: @codiesanchez
🔗Twitter: @Codie_Sanchez
🔗Weekly business-buying newsletter Main Street Minute: contrarianthinking.biz/minute-li

Founder

We help free minds and build bank accounts.

5 uncomfortable truths about success:

1. You can't be a real leader and a people pleaser.

2. One day they'll go from judging you to bragging how they know you.

3. You win in life by being ok with people: not liking you, disagreeing with you, and wishing you'd fail.

4. It’s supposed to be hard, and you’re supposed to do it anyway.

5. The underrated part about being rich... you get to do what you want, say what you want, and people unfollowing or not agreeing matters ZERO.

Hope this one puts a little air in your tires today 😉

Btw - feel free to follow me Codie A. Sanchez if you haven’t yet

Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC, Founder | NYT best-selling author

Formula is do, fail, learn, fail, do again.

Codie Sanchez

3 more harsh truths about success:

- You only have to be right ONCE. One big right move can erase a lifetime of wrong ones.
- You can't be upset at the results you’re not getting from the actions you’re not taking.
- The successful don't wait for someone to come save them. You want a better life, go build it.

If you needed to hear this today, feel free to share for next person who needs it ♻️

Don’t be afraid of outgrowing EVERYONE.

Your friends. Yes.

Your family. Likely.

If you are great... Even the people you hire today you will outgrow.

Don’t apologize a f*cking second for outgrowing people who can not keep up with you.

You need to make the hard call to move on, and move on FASTER than you think.

I was on the phone with a friend the other day runs another portfolio and famous on the internet and we both had to fire a csuite executive. We talked on Friday, I asked on Tuesday when she was doing it, she said she already did it that morning.

“Once I know I have to, I rip the bandaid off.”

Tough truth I’ve never regretted ONCE parting ways with someone who isn’t going as fast as I am.

THIS is the hard and brutal truth of greatness.

A reminder that it’s ok to rise a lil earlier and grind a lil harder…

A few lessons on reputation learned over the years:

- Long-term games and long-term people compound. Resist shiny objects.
- Everything you do, everything you say, is part of a permanent record you can't see.
- I used to think it was a win to never answer my phone, always be focused on work. Now I realize those who show up for others are the only ones who win in the long term.
- Never trade your reputation for money. Money you can make more, reputation you can't.
- Your positioning is your most important asset. Product can be copied... But brand and reputation cannot.
- “It takes 20 years to build a reputation and five minutes to ruin it.” True reminder.

On the flipside, we can't let this paralyze us...

Nothing you do will matter to anyone here in 2 years.

Even less in 20.

And your name will be forgotten in 100.

There's freedom in a bit of nihilism.

cs-venturesllc

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(99+) Post | Feed | LinkedIn

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Talks about #growth, #finance, #investing, #venturecapital, and #contrarianthinking

You can flatter & pander.

Or you can become ACTUALLY likable:

• Do what you say you’re going to do
• Show your results, not your intentions
• Your job isn’t done until THE job is done
• Communicate - less words, more meaning
• Bring solutions, not complaints
• Do the dirty work
• Don’t be boring

The truth:

People like competence.

So does money.

(Feel free to share if this resonates♻️)

The faster you move, the more money you make.

6 money-making truths you need to hear:

1. Unapologetically chase your first $500K. Life is just easier up until you make about $500k, then it gradually evens out. 

2. Get a job that pays you more if you do more, mimic everything the top performer does, until you can't possibly earn or learn more, then apply for a higher-paying job.

3. The fastest way to make your first million... Go be a crazy CEO's #2.

4. Saving won't make you rich.

5. Biggest mistake I made making money was waiting too late to start taking risk.

6. The key to getting rich rapidly? Live like you're poor. Increase your income. Use your income to buy cash-flowing assets.

↓↓↓↓

FYI - I'm having a biz-buying masterclass tomorrow if you want to stop by...

We're going to talk about how to buy the right business for you, why now is the time to buy, how to derisk your deal, and more.

Grab a spot here if you want to come and learn:    https://lnkd.in/e24qgbuh

How to win in 2026:

1. Don’t be woke. 
2. Work. Hard.
3. No victim mentality allowed.
4. Have strong opinions, loosely held.
5. Take strategic bets with your $.
6. Protect your time.
7. Be curious and a good human.

Doesn't matter who you are. Who you share a bed with. Or the color of your skin.

Anybody can win. (Btw this was from 2023).

How to win in your 20s:

1. Choose your hard. If you don't choose your hard, hard will choose you.

2. Ask more questions. As Socrates said: “Smart people learn from everything and everyone. Average people learn from their experiences. Stupid people already have all the answers.”

3. Do whatever it takes

4. Chase purpose. A friend once told me: “I wish you not one penny over $299 million. Reality gets lost somewhere after that.”

5. Not every moment has to be productive. Silence is not your enemy.

6. Be bored more often

7. Get in shape, stay in shape (applies to both finances and fitness)

8. If someone you just met is talking shit about their ex, friend, partner, or boss, they will do the same to you next. Character matters.

9. Behind every successful person is a story that gave them no choice.

10. Put your relationships first. My number one regret in life is not prioritizing my marriage above just about everything.

11. You become the person you want when no one else is watching. It's the quiet, private reps that will never be cheered that actually lead to greatness.

12. Never take advice from someone who hasn't achieved what they're advising about. If you don't want their life, don't listen to their advice.

13. Inconvenience yourself. This generation went way too hard setting boundaries. Show up for those you love, even when it's not convenient.

14. The greatest muscle you can build is urgency.

15. If it's not a hell yes, it's a no.

16. You will be richer when you understand leverage. But you'll also be aware of when people are trying to take advantage of you. Learn it so you can spot it.

17. Learn to be disliked or you will find yourself stuck in a prison of other people's beliefs.

18. You don't have time to hate someone when you're busy building. The less you build, the more you criticize.

19. Your input eventually becomes your output.

20. 99% of people don't move fast enough. Every time you say "one day," you cost yourself future dollars.

21. Complexity makes you seem smart. Simplicity makes you money.

22. The longer something has been successful, the more likely it is to continue being successful.

23. Say you will do a thing, then actually do the thing.

24. The fastest way to build a memorable brand is to pick a fight.

25. Never let your worry be bigger than your faith. God doesn't give you a seed without provision for it to grow.

26. Nobody cares about your life.

27. Someone not as good as you is making more money because they're not afraid to start.

28. You will wish you started earlier and worked harder when you are young.

29. Waking up at 5:45 a.m. solves 99.9% of daily issues.

30. Work smarter, not harder is a beautiful lie. You will not know how to work smart until you've worked very hard for an irrationally long time

31. The size of the problems you solve equal the size of your bank account.

32. The smartest people I know obsess over their reputation. Do not play short-term games with your name.

Money = options. Poverty = trapped.

It's not the money we want. It's the freedom.

↓ ↓ ↓

You’re either the hammer or the nail.

Hammers make things happen. They drive the point home. They aren’t afraid to swing hard, take calculated risks, and make an impact. They don’t wait for things to happen; they make things happen.

Nails? They get pounded. They hold things in place, but only because *someone else* decided that’s where they should be.

Nails wait for instructions. They stay put, keep their heads down, and hope they don’t get bent out of shape. Nails might hold things together, but hammers built the house.

No one remembers the nails — they remember who hammered them in.

It can be easy to look at the work of a hammer and think, “Must be nice.” But don’t be mistaken, the toll on a hammer is rough.

What you don’t see are the years of blunt force trauma on the hammer’s head, face, neck, cheek, throat, eye, and claw (all real parts of a hammer). Years of being thrown around. Years of missing the mark and smashing a finger.

Are you starting to get it now?

Hammers are owners.

Nails? The owned.

(PS: This is an excerpt straight from my newsletter. Get it every Thursday here → https://lnkd.in/euh-mDd8)

Work smarter not harder is a beautiful lie.

Hard lesson for me and you...

The people doing better than you aren’t smarter than you. They aren’t better than you. They aren’t luckier than you.

They’re just working so much harder than you, you can't even imagine.

The only thing separating you from them is:

Grit + Time + Consistency

MBA graduates aren't chasing jobs at Goldman or Google anymore.

They want ownership.

Here’s why some MBA graduates are choosing acquisitions over startups: 

In the 70s, 80s, 90s, MBA grads bought fancy suits and gloated about their big corner offices.

Now, they’re being taught to acquire companies.

We’re living in a GOLDEN ERA for business buying...

Baby Boomers hit ‘peak 65’ last year and it was the largest surge of in our beautiful nation's history. 

An average of 4.1 million Americans will retire EVERY year until 2027. 

And many own businesses they don’t know what to do with…

It’s up to us to continue their legacy and keep their businesses alive. 

Use my 3-6-12 framework to go a-z in buying your first biz... 

The TL;DR is this: 

• 3 months minimum to learn dealmaking
• 6 months to source and secure your deal
• 12 months post-purchase to master the business

Now, let’s break each step down: 

Your first 3 months should be pure learning.

There’s no such thing as a perfect business. Only a perfect business for YOU.

Figure out exactly what that business looks like before you start searching for it.

Terms, financials, tactics, structuring.

Acquisitions is a language. You need to get fluent.

The next 6 months are about finding YOUR deal:

• You'll look at 50+ businesses
• Submit 10-25 offers
• Perform due diligence on 3-5
• Close on 1

The numbers game isn't sexy. But it works.

Once you buy, give yourself 12 full months to master the business.

Why?

• Month 1-3: Learning systems
• Month 4-6: Stabilizing operations
• Month 7-9: Building team trust
• Month 10-12: Growing strategically

Rush this timeline and you'll destroy what you just bought.

I can’t stress this last point enough — you need to be patient. 

As the wonderful Warren Buffett once said: 

"You can't produce a baby in 1 month by getting nine women pregnant."

You CAN have the business you want. But it comes on its own timeline, not yours.

And that’s it!

Remember, before buying ANYTHING, ask yourself:

1. What kind of business would I actually ENJOY running?

2. What skills do I bring that would ADD VALUE?

3. Can I handle the pressure of other people's livelihoods depending on me?

Then, execute on the 3-6-12 framework.

↓↓↓↓

If you've read this far... I've got something for you. 

I'm sure there are a bunch of questions running through your mind like: 

• How do I buy a business?
• Which is the right one to buy?
• Would I be capable of running it?
• How do I know if this would be the right path for me?

Give me 90 minutes and I'll answer you.

I'm hosting a live Masterclass next week on all of this. Completely free.

Get details & save your spot here → https://lnkd.in/e24qgbuh

This reminds me of a study I learned about.

It found what's called The Spillover Effect:

Kellogg Insight did a study across 58,000 hours in 11 companies.

There were two main findings.

1) Positive Spillover

If you sit within 25ft of a HIGH performer, your performance increases by 15%.

You are no smarter, you work no harder... and you're 15% better.

These highest performers are not impacted by the low performance of their neighbors.

My takeaway = the strong lift up the weak.

But there was a second finding too, a much more concerning one...

2) Negative Spillover

If you sit near a LOW performer… Things get bad fast.

How they define “low performer” in the study is important:

These are “toxic workers.”

A “toxic” person = someone who ends up being fired for their behavior/performance.

On average:

- A toxic worker costs a company $12,800
- 2% of all workers are toxic
- They infect FAST.

And actually – the poison of a toxic worker spans way beyond 25ft:

Researchers said, “You can see their negative imprint and negative effect across an entire floor.”

So remember:

Success is contagious.

But so is toxicity.

↓ ↓ ↓

The same is true for the media you consume. Doomscroll hate on social media, you become a hateful person.

But if you'd rather surround yourself with stories of business owners & freedom finders, read this instead → https://lnkd.in/euh-mDd8

Business scaling isn't rocket science.

But it is a science.

After working with 100s of companies, I can tell you the difference between the ones that plateau and the ones that explode comes down to these 3 levers:

Every scalable business needs:

- The right people (who)
- The right systems (how)
- The right focus (what)

Miss any one, and you'll hit a ceiling.Let's break down each piece (and I'll share what most get wrong):

1. Let's start with PEOPLE

Most owners hire too fast, fire too slow, and expect a miracle in between.

A bad executive hire will cost you $200-300K+ and waste 6-12mos of momentum.

But get it right? You start to own your business instead of being owned by it.

To make sure we only hire A-players, every hire goes through this matrix:

• Known Candidate: Team vouches for them
• Proven Experience: Done exact job before
• Proven Industry: Worked in your sector
• Proven Problem Set: Solved your problem
• Proven Scale: Built at your size

2. Next up: SYSTEMS

5 systems all successful companies have:

• Executive Vision (where you're going)
• KPIs/Goals (what success looks like)
• Performance Dashboards (tracking what matters)
• Communication (keeping us aligned)
• Strong Culture (making it all work together)

Most businesses build these 5 system chains separately.

But we noticed that connecting them through a framework makes scaling more predictable...

This reduces the inevitable bottlenecks that re-appear as you grow:

• Executive planning feeds into →
• Sales metrics which optimize →
• Operations processes which enable →
• Team communication which improves →
• Financial performance

This doesn’t eliminate all growing pains.. but it brings a method to the madness of building.

3. The final lever: FOCUS.

Most owners try to solve 27 problems at once.

The best solve ONE problem exceptionally well – and they pick the RIGHT problem.

Something I constantly hear is: "My prospects can't afford my product."But it's rarely a pricing problem. It's almost always a persona problem…

When prospects "can't afford" your product, run these 3 tests:

• Competitive analysis: How does your pricing compare?
• Marketing analysis: Is your value prop clear?
• Avatar analysis: Are you targeting the right people?

99% of the time, your problem is an avatar mismatch.

You're trying to sell snow to Eskimos, instead of hot chocolate to skiers.

The most valuable exercise for any owner is building a detailed customer avatar.

Define who NEEDS your solution, not who you wish would buy it.

I've just scratched the surface of these frameworks today...and implementing them properly is where most owners struggle.

↓↓↓

If you’d like to learn how to apply these frameworks in your business to find hidden cash...check out our workshop next week. 

It's the only thing on the agenda: https://lnkd.in/gZaAQkpT

What they dream of: Starting the next Apple

What I dream of: Owning a painting biz...

Trillions of dollars are about to fall into the hands of those who are paying attention.

Let's talk numbers:

• 33.3 million small businesses in the US.
• That's 99.9% of all businesses.

What does this mean?

A sea of opportunity. 

Over 80% of these businesses have no employees. Just solo owners, doing their thing.

But of the other 20% (aka 6.6 million)... Many are ready to sell.

Problem is, most people are still daydreaming about sexy startups and AI breakthroughs.

They’re not daydreaming about plumbing companies. Laundromats. Self-storage units.

Because they’re not sexy.

In fact, they kind of smell like hard work. They smell like Main Street.

But the thing about these businesses is:

They quietly cashflow.

So.. why don’t you just start one?

A few reasons why starting sucks:
• Cashflow takes time
• You start with 0 employees (aka, you do all the work)
• You start with 0 customers (aka, even more work)
• You have to find a profitable biz model.

But there’s another option…

BUYING a business (done right) means:
• Instant cash flow.
• Existing customers.
• Proven business model.

You're not reinventing the wheel. You're taking something that works and making it work better.

It's a path to financial freedom that most people overlook.

The opportunity of a lifetime is hiding in plain sight.

So here's my challenge to you:

Stop dreaming about the next big startup.
Start looking at the businesses in your backyard.

Then go big and DO the damn thing.

↓↓↓↓

Disclaimer: I know I've made this sound easier than it is. 

Buying & running a biz is NOT easy. 

One of the reasons why I'm hosting a (free) Masterclass next week on biz buying. I'll break down the 10-step process I've used to buy dozens of cashflowing businesses.

My goal? You leave with the confidence & roadmap to buy your first biz. 

More info here → https://lnkd.in/e24qgbuh

If you’re in your 20s, I’m gonna tell you the truth that nobody told me.

I’m in my 30s now, and I wish someone would’ve told me that your 20s actually suck.

Everybody TELLS you this is the best time in your life, but when you’re in it, it feels the opposite of that.

You are hotter than you’ll ever be, and you have more energy, BUT:

- You’re kind of broke.
- You can’t figure out what you want to “do” with your life
- You feel lost, you work nonstop, you have a miserable job
- You’re single, dating, with crazy emotions
- You go out drinking more than you should

But here’s the thing:

Everybody’s been there. It’s totally normal. And honestly, at the end of the day, your 30s are AWESOME.

Coming into your mid 30s is a blast:

- You have money finally
- You kinda have an idea of what you wanna do with your life
- You’re not so emotionally volatile
- People are slightly more mature, you don’t have to date idiot 20-year-olds

Just know, it gets better.

If it sucks right now, guess what? It’s supposed to.

7 Years in Pharma until I Escaped the 9 to 5 | I Help 249+ People Build Financial Freedom ($29.3M+) by Passively Investing in Multifamily Real Estate

Concerned with the sobering reality that you're not on track to provide for your family.

No one to turn to develop a strategy to help. I get it, and that's why I am here for you.

Everywhere you look, people appeared to have mastered their finances, and yet no one talks about money or helps. 

Being in this situation is confusing.

In 2015, I was confused.

I had an average income...

and a high expense lifestyle. 

I viewed it as normal.

I was not on track.

Why do I share this?

Because it's a honest, simple and powerful realization that most people don't reach.

This reality is true for a lot of us, irrespective of income.

I say this backed by anecdotal evidence.

Everyday I help people redefine their relationship with money. 

I've done it for 277+ people. 

Making them $14.9M+ since 2018.

Growing their net worth by 31.9M+.

And the average client has a similar story. 

Looking to make money, but doesn't know where to start.

And no time to figure it out.

And so, I help people build financial security.

Using the tips and tricks that I've done for myself. 

I help people that are: 

- Tired of paying too much in taxes
- Confused with how to manage their investments
- Unsure how to grow their business
- Flustered with the myriad of options   
- Overwhelmed with where to start

Nothing is more important to me than adding value to those around me. This is why I actively work to understand pain points and how to turn them into the foundation for people to scale. 

What I do isn't for everyone. If you think we might be a good fit, contact me:

📞 https://calendly.com/mustafal/15min

📧 ml@velocecapital.com

Disclaimer: Please note that past performance is not indicative of future results and investing involves risks, including the potential loss of principal. There are no guarantees in any investment. Content is for informational purposes only and should not be construed as investment advice or a recommendation to buy or sell any security. Any forward-looking statements or forecasts are based on assumptions and actual results may differ materially from those expressed in such statements.

Before investing, carefully consider the investment objectives, risks, charges, and expenses of the investment product or strategy. Each investor's financial situation and investment objectives are unique, and the information contained herein may not be suitable for all investors. Prospective investors should consult with a financial or legal professional to determine the appropriateness of any investment in light of their individual circumstances.

Mustafa Ladha

If I had to give up every lesson I’ve learned and keep just one, it would be this:


Relationships are the most important thing in life.

Not money.
Not titles.
Not opportunities.

People.

The right relationships can change your direction,

Your beliefs,

Your identity - even your destiny.

A friend of mine, let’s call him Bob, recently shared his story with me.

For years, he was horrible with money.

No discipline.
No real plan.

Money came in, he spent what he wanted,

And whatever was left went into the bank “for a rainy day.”

Inflation slowly ate that cash.

Nothing was really growing.

Nothing meaningful was being built.

Over time, as we worked together,

He started noticing how I approached money:

-Looking for value in every dollar

-Being intentional instead of impulsive

-Always asking, “What is the purpose of this money?”

-Thinking in terms of building, not just spending

He began to ask the same questions.

He started trying some of the same habits.

Bit by bit, his mindset shifted.

Today, he’ll tell you, as he told me, that he’s still not perfect.

But he’s on a path

He’s scaling 

His finances look completely different 

And his life has transformed 

Far beyond what he thought was possible 

He did all the work 

I just happened to be one of the people he learnt from.

That’s the power of the right relationship.

And the beautiful part?

Real relationships transcend continents.

You can meet someone miles away

Who understands you better than people you grew up with.

You can build meaningful friendships online

These too can grow beyond your wildest expectations 

In a world obsessed with achievements, remember this:

You often become the average of the people you spend the most time with

So:

-Invest in the people who feel like sunlight.

-Show up for the ones who show up for you.

-Don’t be afraid to build bonds that stretch across borders.

Every meaningful stage of my journey has been shaped by people, not a “perfect plan.”

Who’s the unexpected person who changed your trajectory?

Share it below - and if you can, tag them.

Shout out to Brian Gerber, James Gerber, Talhah Khan and Sakina Ladha

From 9–5 to Financial Freedom | Helping 277+ People | Generated $14.9M+ in Passive Income & Increased Net Worth by $31.9M+ | Learn How You Can Too

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I told a startup founder not to invest in real estate yesterday

I shattered his investment strategy

And he thanked me for it

"What a masterclass I witnessed today Mustafa, thank you for your precious time and insights"

Business is funny like that.

Random email from my network,

Connecting me with someone "interested in real estate"

Startup founder, brilliant at what he does,

Wants to expand his MOAT with real estate

I jump on the call with zero agenda

No product to push

Just curiosity

Within 15 minutes, I see it clearly:

He's crushing it in his lane

But doesn't have endless capital

No real estate strategy

No team in place

I could've sold him the dream

Told him about 1980s value-add plays

Connected him to experts

Taken a commission

Instead, I told him the truth:

"Keep your money in your startup"

Real estate is the best investment, in my opinion

But not for him

Not right now

We think investing in real estate is easy

It's not

We crush it in one market

And think it transfers everywhere

It doesn't

I hated bursting his bubble

But I'd hate it more if he lost money because I stayed quiet

After helping 277+ people make $14.9M+ in passive income

I've learned something wild:

The interactions that matter most?

The ones where nobody makes a cent

When you show up to actually help

Not to close

The results compound in ways you can't predict

My metrics aren't about me

They're about the 277+ people I've helped

Sometimes helping means saying "not yet"

Sometimes it means walking away from easy money

It always means telling the truth

Even when it costs you

Especially when it costs you

Ready for someone who'll tell you what you need to hear, not what you want to hear?

DM me "TRUTH" and let's figure out if real estate makes sense for you

Or if your money belongs somewhere else entirely

I know millionaires who are broke.

And I know people making $50K who are wealthy.

The difference isn't their income

It's their assets

Last week, a surgeon I work with making $450K called me

Panicking about retirement

Meanwhile, a plumber I work with passively owns equity in 3 apartment complexes

And sleeps like a baby

After helping 277+ people generate $14.9M+ in passive income

I've seen this pattern destroy high earners:

They think high income = wealth

But income is just trading time for money

And time always runs out

The surgeon?

$450K salary
$1.2M house (with $900K mortgage)
$180K in cars (with massive car loans)
$50K saved

Net worth: $350K
Passive income: $0

The plumber?

$85K salary
$250K house (paid off)
3 apartment complexes, his equity is worth $750K
$200K saved

Net worth: $1.2M
Passive income: $3,750/month

One makes 5x more

The other is 3x wealthier

Most high earners have golden handcuffs

And live in a golden cage:

- Can't quit (lifestyle depends on next paycheck)
- Can't slow down (expenses keep climbing)
- Can't retire (no income without working)

They're rich on paper

Broke in reality

The framework I show every HENRY (High Earner, Not Rich Yet):

𝗦𝘁𝗮𝗴𝗲 1: 𝗛𝗶𝗴𝗵 𝗜𝗻𝗰𝗼𝗺𝗲, 𝗡𝗼 𝗔𝘀𝘀𝗲𝘁𝘀
Making $200K+ but saving nothing
Living paycheck to paycheck

𝗦𝘁𝗮𝗴𝗲 2: 𝗦𝗮𝘃𝗶𝗻𝗴 𝗕𝘂𝘁 𝗡𝗼𝘁 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴
401k maxed, savings growing
Losing 2-7% yearly to inflation

𝗦𝘁𝗮𝗴𝗲 3: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗔𝘀𝘀𝗲𝘁𝘀
Converting income into passive ownership
Real estate that actually pays you

𝗦𝘁𝗮𝗴𝗲 4: 𝗔𝘀𝘀𝗲𝘁𝘀 𝗣𝗮𝘆 𝗬𝗼𝘂𝗿 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲
Passive income covers expenses
Work becomes optional

The surgeon is stuck in Stage 1

The plumber hit Stage 3 and keeps building

One client, an executive making $580K, was burning through everything

We found one property

Then another

24 months later:
$7,200/month passive income 

Your high income is a superpower

It's the fuel to build your dreams

But only if you know how to convert it into assets

Every month you wait

You're choosing to stay trapped

Three moves that change everything:

• Calculate your "freedom number" (monthly expenses × 1.5)
• Invest in your first passive property
• Reinvest and scale your passive portfolio 

Most people think they need $1M to start

You need one property

One good opportunity

That pays you while you sleep

Drop your stage below (1, 2, 3, or 4)

If you're ready to stop being income-rich but asset-poor

DM me "ASSETS"

I'll show you exactly how my clients go from high income to true wealth

Through real estate that pays them every single month

My best performing client spent 18 years chasing $1M.

He didn't find it until he stopped looking for it.

I've helped 277+ people generate $14.9M+ in passive income.

The pattern is always the same:

The ones who build wealth fastest aren't chasing money.

They're chasing a specific life.

This week on my podcast Emiliano De Laurentiis — who built and exited 3 companies before 40 — said it perfectly:

"Take that gap year and figure out what is going to make your life worth living.
Once you have that, then you can have a plan."

But you don't need a gap year to figure this out.

A director I worked with, discovered his answer in a single moment.

𝗬𝗲𝗮𝗿𝘀 𝟭–𝟭𝟴: 𝗖𝗵𝗮𝘀𝗶𝗻𝗴 𝗧𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿

70-hour weeks

Saved aggressively

Invested randomly

Net worth: $340K

Miserable

𝗬𝗲𝗮𝗿 𝟭𝟵: 𝗧𝗵𝗲 𝗦𝗵𝗶𝗳𝘁
His daughter asked: "Why are you never home?"

He couldn't answer.

So he spent 3 months defining what "worth living" meant:

Coaching his daughter's soccer team

Teaching coding to kids

Building something his family could inherit

Once clear on his priorities, the investment strategy became obvious: properties near schools that could run themselves.

𝗬𝗲𝗮𝗿𝘀 𝟮𝟬–𝟮𝟭: 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗼𝘄𝗮𝗿𝗱 𝗧𝗵𝗮𝘁 𝗟𝗶𝗳𝗲

Bought 2 properties near good schools

Structured deals for afternoon flexibility

Created systems that work without him

Today:
$8,400/month passive income
Net worth: $1.3M
Coaches soccer Tuesday/Thursday at 3pm.

Money stopped being the objective.

It became the means.

Most people have it backwards. They chase money for freedom, hoping it brings purpose.

But in reality, it usually works like this:

Purpose → Strategy → Money → Freedom

Without knowing what makes your life "worth living", you're just accumulating numbers.

Once you do, every decision becomes obvious:

Which opportunities to take

Which to ignore

How much is "enough"

When to stop grinding

So before you set another financial goal...

Before you chase another zero…

Ask yourself Emiliano's question:

What would make your life worth living — not in 20 years, but right now?

Mine? 

Empowering people.

Having massive systemic impact. 

Enabling people to passively build wealth. 

What's one thing you'd do every Tuesday at 3pm if money wasn't a factor?

Drop it below.

If you want help building a plan around it,

DM me "WORTH" and we'll start there.

Imagine finally making $200K a year...
And still being one paycheck from disaster.

That's most high earners.

You quietly suffer.
But you can't explain why.

Sunday nights, that knot in your stomach.
Every bonus, gone in 48 hours.
Every raise, somehow already spent.

You're not lazy.
You show up.
Pay the school fees.
Support the parents.
Carry the mortgage.

Outside: "You're crushing it."
Inside: "Nothing I do is helping me get ahead."

After helping 277+ people generate $14.9M+ in passive income,

I've seen the exact moment everything shifts.

It's not motivation.

It's not an app.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺:

It's one strategic asset.

That first $250K rental passively making $700/month.

Sounds small?

Watch this:

$700/month today
→ $8,400 year one
→ With 3% annual rent increases
→ $84,000+ over 10 years
→ From ONE property

In a market where rents climb while you sleep.

Yesterday: "I'm trapped."
Today: "I'm building."

One property becomes two.
Two becomes momentum.

By property three: $2,100/month passive

By property five: $3,500/month without working

By property seven: Your passive income exceeds most people's salaries

You still work.
But because you want to.
Not because you have to.

Real options.
Not overnight.
But inevitable.

Still feel trapped despite the high income?

DM me "FREEDOM" - let's fix that.

80% of people have the same problem 

And it hurts more than they realize...

They protect their comfort more than their growth.

A guest on my podcast Wesleyne Whittaker, shared something profound

The type of anecdote that's stays in your mind:

"Ask yourself: How am I growing 1% today?
Then actually invest your time and money in that growth."

I like this because it's practical.

1% growth today might look like:

30 minutes reading instead of scrolling

One class that teaches you a new skill

One conversation with someone ahead of you

It's not dramatic.
But it's intentional.

She made an important point:

Listening to something helpful today is great.
That's your 1% for today.

But what about tomorrow?

If there's no plan,
we fall back into old patterns.

After helping 277+ people make $14.9M passively, I see two paths:

1. The hopeful learner:
- Saves posts for "later"
- Watches videos when convenient
- Waits for the "right time"

2. The intentional builder:
- Invests $500+ in a strategy
- Blocks mornings for deep work
- Has strategic coffee meetings monthly

One "likes" posts about financial freedom.
The other quietly builds it.

One client started with 30 minutes every Sunday.
Just reviewing one opportunity.
Learning the language.
Asking questions.

18 months later:
$4,100/month passive income.

It started with 1% weekly growth.

Tonight, ask yourself:

- How did I grow 1% today?
- What will my 1% be tomorrow?

Small moves.
Consistent direction.
Compound results.

If part of that 1% is understanding how money works...

Understanding how to make it work hard than you do 

DM me "BEGIN"

I'll send you a few simple ways to start learning.
Before you ever feel "ready."

I've helped 277+ people make millions. But the call that mattered most? The one where nobody made a cent

This Thanksgiving, I'm thinking about that call

And how it connects to something I never understood as a kid

Back then, I'd tell my teacher:
"I'm thankful every day. Why do I need one specific day to be thankful?"

Same thing in medical school:
"Why wait to become a doctor to help people? I want to help people now"

That impatience became my entire approach

Last Friday epitomized it

A friend mentioned how his friend finally bought a house

After 5 years of searching

All because of one conversation we had

The guy sings my praises

Says I changed his life

His wife too... and I never even spoke to her

But honestly?

I spent maybe 3 hours total

Diagnosed his real challenges

Connected him to the right people

That's it

No commission for me

No investment from him

Just one person helping another figure out what was actually blocking them

After helping 277+ people make $14,900,000+ in passive income

I've learnt something crucial:

The transactions that matter most aren't always the ones that make money

Sometimes it's the 3-hour call that helps someone stop spinning their wheels

Sometimes it's connecting two people who needed to meet

It's usually listening to what someone's actually struggling with

Not what you assume they need

So this Thanksgiving, here's my offer:

If you're stuck on something - anything - reach out

Even if you're not sure what help looks like

And while you're at it

Ask someone in your life: 

"What's one thing you're struggling with?"

You'd be surprised how you can help when you're actively listening

Happy Thanksgiving

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LinkedIn

If it triggers you

It’s probably the truth

Most people trust the wrong sources when it comes to their money

And they don’t even realize it

Here’s the biggest lie you're being sold about building wealth:
“Just listen to the experts.”

But who exactly are those “experts”?

I ran a poll on Friday:
“Where do you get your money advice?”

Here’s what they said:
• Financial advisors — 32%
• Social media/influencers — 3%
• Books & courses — 13%
• My own research — 52%

And honestly… that last number says everything

Half the people trust themselves more than anyone else

That’s powerful

They'd rather figure it out alone than risk trusting the wrong person

And I get it

Because most "experts" sell advice

They're selling you their commission

Not your success

The financial advisor pushing products they get paid to sell

The influencer with zero real experience

The course creator who made money teaching, not doing

No wonder people trust themselves more

At least when you mess up, you know why

After helping 277+ people make over $14.9M in passive income

I've seen what actually works

You don't need to become an expert in everything

You just need to know enough to spot BS

And find people who've actually done what you want to do

Not just talked about it

The math is simple:

Wrong advice costs more than no advice

Right guidance accelerates everything

So ask yourself:

1- Who's giving you advice?
2- What are they selling?
3- Why do you need that product or service?

The answer will help you scale

If you get to a point where you want to unpack your situation 

You want to see if you’re growing as efficiently as possible 

DM me

Everyone talks about diversification

But nobody explains this

Diversification sounds good

It makes sense

But it’s really confusing

Or it’s really simple and everyone does it wrong

90% of people are worth 1.5M or less

Most of those people have their wealth in 1 of 2 places

#1 the stock market

#2 their personal house

The house they live in doesn’t make them money

And they typically have a mortgage

This mortgage is typically 60% of the home value

So when you look at investments

90% of people aren’t diversified 

They’re only in the stock market

And that’s okay

They have the appearance of diversification

And it makes them feel good at night

I am not talking to those people

If you’re in that category and you want help DM me

If you’re in the other category

The 10%

Your problems are typically different

One group I see confused by the myriad of options

They don’t know where to start

22% of people from Friday’s poll said the same

The second common problem

27% of people had capital tied up elsewhere

The best opportunities in real estate don’t wait

But also we don’t position ourselves to have access to the best opportunities

The exiting part is that there is a one size fits all solution

It’s education

It’s having conversations with experts in real estate

To understand the opportunities they have access to 

To understand the timelines 

And to ultimately invest if the project resonates

Here’s a simple example

Last week I messaged a few clients

In less than a week we have $1,700,000 in soft commitments 

People looking to invest if everything makes sense

If we’re able to answer all their questions

And address all their concerns

It’s not a done deal

To be clear

They haven’t invested yet

But the idea of people saying they’ll invest 

The idea that people have money sitting on the sidelines 

Can feel surreal

Especially if you’ve never invested in real estate before

Many of these people have been working with me for 5+ years

Easily made over 1,000,000+ 

Passively

They’ve:
1- Learnt the strategy
2- Seen the results
3- Passively scaled beyond belief

This doesn’t happen overnight

It happens by booking a call

By taking one step

If you’re curious to learn more

The link is below my name

At the top of this post

Speak soon

Here’s the problem

Most people have it wrong

They think they need more money

More time

Or more experience 

Before they can build wealth 

But that’s not the case

I recently had a conversation with a commercial real estate professional 

And here's what it boiled down to:
“If you’re young, the smartest move you can make is buying a duplex, triplex, or fourplex. 

I don’t know a better financial investment to get someone started.”

What he’s talking about is called house hacking 

Here’s why his perspective is valuable:
• You’re leveraging the bank’s money, not just your savings
 • You’re building cash flow, not just theory
 • You’re creating a foundation for generational wealth, not short-term hype

Yet most people do the opposite

They spend years “preparing"

Watching tutorials

Reading books

Taking notes

All useful… but none of it builds wealth by itself

At some point, you have to stop studying and start taking action

And that’s exactly what we broke down in my newest episode with Joseph Gozlan, The Retail Navigator 

How to Build Wealth with Commercial Real Estate (Step-by-Step)

We got into:
 • How to start with rental properties
 • How to scale into commercial deals
 • How to maximize cash flow
 • And how real estate builds generational wealth in a way most people don’t realize

If you’re serious about getting ahead financially 

Check out the conversation 

The link is in the comments

If you’re not sure where to start

DM me

Managing Principal @ Eureka Business Group, Published Author & Speaker, CRE Investor & DFW Retail Expert. Leverage our hands-on experience and market insight to accelerate your wealth through strategic retail investments

Adam did everything right

40 years at one company

$5.2M in his 401k

Goes to sleep satisfied

Wakes up

It was all a dream

Omar?

Healthcare renewal arrives

15.48% increase

$327 more per month

He shrugs

Raises his rental properties 3%

That’s $420 extra per month

Already ahead

After helping 277+ people generate $14.9M+ in passive income

I’ve seen this pattern hundreds of times:

Adams wait for security

Omars build it

Healthcare costs jump?

Omar’s rental income jumps

Inflation hits?

His properties appreciate

The system that breaks Adam

Makes Omar stronger

Adam plays defense

Omar owns assets that grow with costs

Not against them

I’ve helped increase net worth by $31.9M+

Not by telling people to save more

But by showing them what Omar knows:

You don’t beat inflation

You grow with it

Most people know this

Few do it

That’s the gap I help cross

DM me “OMAR” if you’re ready to stop dreaming and start building

Let’s stop pretending

Real estate doesn’t work for everyone 

Most people aren’t avoiding real estate because it’s hard

They’re avoiding it because it feels unclear

No roadmap

No starting point

Just information overload 

And when things feel unclear

People freeze

I've helped 277+ people build $14.9M in passive income

And every single one had the same fear at the beginning

"Where do I even start?"

Let me share what I wish someone told me 10 years ago:
The difference between those investing and those waiting?

One Google search

One phone call

One property tour

That's it…

One step

Because here's the truth about real estate:
You don’t need to know everything 

You don't need to understand cap rates on day one

You don't need $100K sitting in the bank

You don't need to time the market perfectly

You just need to take one action

Just one

The 50% already investing?

They're not smarter than you

They just stopped waiting for the perfect time

And started with imperfect action

They started by learning

So they could reduce risk

So here's my challenge for you:

Pick one:
* Tour an investment property this week
* Join a real estate meetup
* Schedule a 15-minute call with someone who invests

One action that helps you strategically build wealth

If you're unsure how to do this 

DM me "START"

I'll break it down even further 

And help you take your first step

Nobody likes hearing this

But it's the truth about making more money

The real barrier isn't strategy

It's what you believe you're worth

I had a conversation with Katarina Polonska on my podcast

She said something profound:

Most people don't hit their income ceiling because of tactical limitations

It’s because of emotional ones

Not feeling worthy

Not feeling "ready"

Not wanting the responsibility 

Not trusting themselves to handle it

People don't fear making money

They fear what money demands from them:

More visibility

More decisions

More expectations

More pressure

So they hover

They hesitate

They pull back right when they should push forward

Not because they can't scale

But because part of them doesn't feel safe scaling

You can't build a bigger life from a foundation of fear

You can't pursue abundance while believing you're not worthy

You can't reach for more if you don't feel safe where you are

Real growth only happens when your nervous system feels stable enough to allow it

Safety creates capacity

Capacity builds confidence

Confidence drives growth

When you release the blocks, everything opens up:

You think clearer

You take bigger swings

You stop self-sabotaging

And opportunities you used to miss suddenly become obvious

Your next level isn't waiting on luck

It's waiting on alignment

After helping 277+ people make $14.9M+ in passive income

I've seen this pattern repeatedly

The ones who scale fastest aren't the smartest

They're the ones who dealt with their internal blocks first

But honestly

All of this is easier said than done

And that’s the power of the right team

It makes things effortless

Check out full episode with Katarina Polonska on Youtube 

Link in the comments

Helping executives fix their marriages, relationships & love life - without regret, drama & risk | University of Oxford MSt | Relationship Strategist | Secure Leadership | Build True High-Performance | Podcast Host

You can't hit a target you can't see.

On Friday I asked: "Financially, do you know how much is 'enough'?"

The responses were telling.

Knowing your number isn't just helpful.

It's everything.

After helping 277+ people generate $14.9M+ in passive income, I've watched the same pattern:

Those without a clear target wander for years.

Those with one build wealth systematically.

Not know your number is like driving at night with no headlights.

You're moving.

You're busy.

But you have no idea where you’re going.

Last week, I sat with a client who'd been investing for 15 years.

Smart guy.

Good income.

Multiple properties.

But when I asked his target?

Silence.

We did the math together:

𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗲𝘅𝗽𝗲𝗻𝘀𝗲𝘀: Track every dollar for 30 days

𝗗𝗲𝘀𝗶𝗿𝗲𝗱 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲 𝗰𝗼𝘀𝘁𝘀: What you actually want, not what you think sounds good

𝗕𝘂𝗳𝗳𝗲𝗿 𝗳𝗼𝗿 𝗹𝗶𝗳𝗲: Kids, healthcare, the unexpected

*His freedom number:* Way less than he thought.

And he was already 60% there.

15 years of investing blind.

When he could've been done in 5 with clarity.

The math is simpler than you think:

𝗦𝘁𝗲𝗽 𝟭: 𝗬𝗼𝘂𝗿 𝘀𝘂𝗿𝘃𝗶𝘃𝗮𝗹 𝗻𝘂𝗺𝗯𝗲𝗿
What you need to keep the lights on.

Basic expenses, nothing extra

𝗦𝘁𝗲𝗽 𝟮: 𝗬𝗼𝘂𝗿 𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗻𝘂𝗺𝗯𝗲𝗿 
Current lifestyle maintained.

No downgrades, no stress.

𝗦𝘁𝗲𝗽 𝟯: 𝗬𝗼𝘂𝗿 𝗱𝗿𝗲𝗮𝗺 𝗻𝘂𝗺𝗯𝗲𝗿
The life you actually want.

Travel, experiences, giving back.

Most people guess at these.

The ones who build wealth calculate them.

Multiply your comfort number by 1.5.

That's your monthly passive income target.

Why 1.5?

Because life happens.

And inflation never stops.

Once you have this number, everything changes:

Every investment gets measured against it.

Every opportunity becomes binary - does this get me closer or not?

Every month you can track real progress.

Without it?

You're just collecting assets and hoping.

The most dangerous investor isn't the one who takes big risks.

It's the one chasing "more" with no definition of enough.

They buy everything.

Build nothing.

And wonder why they never feel secure.

Today, grab a notebook.

Calculate these three numbers:
- Survival
- Comfort 
- Dream

Then ask yourself:

How much monthly passive income gets me to comfort?

That's your real target.

Not some arbitrary net worth.

Not what sounds impressive.

Your actual freedom number.

Share your monthly target below.

Not to brag.

But to make it real.

Because a target you don't declare is just a wish.

If you want help calculating your exact number...

And a roadmap to hit it...

DM me "TARGET"

I'll show you how my clients go from guessing to knowing.

And from knowing to building.

Nobody wants to hear this

But there immense power in knowing

No matter what you do

People will always criticize you

Become wealthy → "All you care about is money"
Stay broke → "You’re lazy"

Work 80 hours → "No work-life balance"
Work 40 hours → "You're not hustling hard enough"

Be generous → "You're buying friends"
Keep to yourself → "You're selfish"

Post on LinkedIn → "You're desperate for attention"
Stay quiet → "You're not building your brand"

I spent years chasing the impossible

Trying to make everyone happy

Here's the truth:

You'll never win playing by other people's rules

This is a crazy realization

The kind that shifts everything 

I stopped conforming to the mold

And started scaling on my terms  

It was life changing

That’s how I built Freedom

Not the Instagram version

The real version

Freedom to pick up my kids from school

Freedom to take a random Tuesday off

Freedom to work because I want to, not because I have to

My foundation has been real estate

Not because it was trendy

Not to impress anyone

But because it made sense

It is a safe and solid foundation for

After helping 277+ people make $14.9M+ in passive income

I've learned something profound:

The people who build real wealth don't care what others think

They care about one thing:

Building a life where their time belongs to them

So here's my question:

How many more years will you spend trying to impress people who don't pay your bills?

If you're ready to stop performing for an audience that's never satisfied

And start building income that works while you sleep

DM me "FREEDOM"

Let's talk about how to make this next year different from last

On Friday I asked a simple question and the responses were revealing...

"What's your investing philosophy?"

Here's how the votes landed:

38% – Buy and hold forever
38% – Diversify everything
21% – Focus on one thing
3% – Wait for perfect timing

Here's what surprised most people:

After helping 277+ people invest over $62M and generate $14.9M+ in passive income...

80%+ of their wealth came from one investing approach:

Focus on one thing.

Typically investing in the stock market

Not because diversification is "bad"

But because it’s hard to get access to things outside the stock market 

It’s hard to build strategically 

The other ~20% are diversified 

But it almost seems spread out arbitrarily in the name of diversification

Trying to be in stocks, crypto, real estate, and their cousin's startup

All at once

And they wonder why their net worth barely moves

Here's what actually works:

Pick one primary investment vehicle (for me, it's real estate)

Go deep until you actually understand the risks and levers

Build a repeatable system instead of chasing the next shiny thing

Then diversify out of strength, not fear

The 277+ people I've helped?

They didn't start with complex portfolios

They started with one focused strategy

A strategy to target the weaknesses in their portfolio 

Once they hit $1M, $2M, $5M in that one vehicle

Then they diversified

But here's the kicker:

Even after diversifying, 70-80% of their wealth stays in their primary vehicle

Because that's where they have the knowledge

The relationships

The edge

If your portfolio feels "diversified"

But your net worth isn't really moving

You might not have a diversification problem

You might have a focus problem

Curious which approach makes sense for your situation?

Drop your current philosophy in the comments

Or send me a DM with the word "FOCUS"

And I'll share how I help people build wealth

Financially, do you know how much is “enough”?

You don't need to be perfect

You just need to be real

I have the craziest conversations online

Here’s how you can use my experiences to grow

People book calls with me for all sorts of reasons

Sometimes it’s because they want to make money passively in real estate

Most of the time, it’s because they think I understand them

Here’s how I approach these calls:
Salaam / Hi [name], how can I help?

I actively listen to their concerns

I try to help

Here’s a practical example:
A guy is inheriting a business from his father

His net worth is increasing by $2,000,000+ overnight

His debt load is skyrocketing

He doesn’t want to have any debt

He’s managing intra-family and Inter-generational communication / vision gaps

In theory, nothing I talk about online addresses this

(Until this post, I guess)

But these are all challenges I am equipped to talk about

Not because of some degree

But because of life experience

So, we chart out a path to help him

A few weeks later, we have another call

More clarity, more steps

But still no call to action to invest

At some point, I clarify why:
“Listen, you’ve asked what you can do for me

Honestly, right now - nothing

You have a lot on your plate

Focus on that

In a few years, when things stabilize and you’re making more money than you know what to do with

Reach out to me, and we’ll talk about how to strategically invest.”

We live in a world of instant gratification

If you’ve read my posts, they’re anything but instant

The point is to help you learn and grow on your terms

Not to push a product

If you’re looking to learn and grow

But don’t know where to start

Comment ‘2M’ 

I’ll send you a link

Most people don’t have a money problem. They have an awareness problem.

How would you describe your current relationship with money?


After helping 277+ people invest $62,100,000+ 

And generate $14,900,000+ in passive income

I've noticed everyone falls into one of these camps:

What's your investing philosophy?
• Buy and hold forever
• Diversify everything 
• Focus on one thing
• Wait for perfect timing

(Hint: Only one of these created 90% of my clients' wealth)

Which one has actually made you money?

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Codie A. Sanchez's LinkedIn Performance

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