Codie A. Sanchez

Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC fund, Founder

On a mission to create financially free and free-thinking humans.I founded a advisory and investment company called Contrarian Thinking that helps owners buy and scale businesses.Our newsletter has over 1M+ weekly readers, here → contrarianthinking.biz/liOur community has taught 9,000+ members biz buying, biz growing, and doing deals. We value experience over degrees.Betting on yourself over building someone else's dream.Main Street over Wall Street.My mission is less suits, more boots. Meaning: we the people holding the power… and the purse strings.🔗Join 1M+ others who get our free newsletter: contrarianthinking.biz/li🔗YouTube: @CodieSanchezCT🔗Instagram: @codiesanchez🔗Twitter: @Codie_Sanchez🔗Weekly business-buying newsletter Main Street Minute: contrarianthinking.biz/minute-li

Founder

We help free minds and build bank accounts.

Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC, Founder | NYT best-selling author

My husband said five words to me that made my worldview flip on never missing a chance to see a loved one: “Measure in times, not years.”

We were debating whether to go home and see our family for Thanksgiving and my husband said...

If your parents are 65, it’s not 20 or 30 years you might have with them, it’s maybe 20 or 30 visits you get with them.

One in four Americans don’t live in the same hometown as their family. How would you change your decisions if you’d only get to see your loved ones for 20 or 30 more days?

You’d change everything to be with them, wouldn’t you? Same if it was six months. And yet when those days are separated by years we let them slide through our fingers.

Next time don’t count the years, remember the days… and treasure them.

3 harsh truths I've been thinking about a lot lately...

1. Most successful people I've met aren't that smart. They move fast, they take risk, they work a lot. That's it.

2. The world is run by C students & failed employees. You can't underestimate yourself.

3. Managing what you choose to sell, do and focus on is more important than how hard you work or how smart you are.

Example:

You can, for the next 40 years:

- Climb up the corporate ladder
- Grind for a mission you don't believe in
- Spend 50hrs/wk+ away from your family

All for a 401k and a white picket fence at the end to show for it.

OR

You can learn how to buy a business and:

- Own a cashflowing biz in your community
- Touch your work with your own two hands
- Disconnect your money from your time
- Spend more time on the things that matter
- Become one of the few... an Owner.

Ownership is not for everyone.

But it could be for you.

I don’t blame you if you're nervous to take the first step on your own.

If that’s you, I’m hosting an event that's just what you need to start acting on business-buying…

Get details & sign-up here → https://lnkd.in/g3V6NrTZ

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Arfan Iftikhar

A hard truth I've learned in business.

It's always who not how.

1. There's only so much time in the day.
2. There's always going to be someone smarter and better than you.

These aren't problems. They're levers.

Every time you struggle with an issue, don't try to figure out how to solve it. Instead, ask yourself what type of person could solve it for you.

You don’t have a HOW problem, you have a WHO problem.

Solve that and you solve everything.

↓ ↓ ↓

This is a strategy I think of as “stealing someone’s 10,000 hours.”

And I’m letting you take my 10,000 hours for free at my Main Street Millionaire Live Event…

I’ve bought & sold 20+ small businesses. I’ve failed a couple, scaled several, and I’m sharing a condensed version of how to buy a biz over 3 days. 

It’ll be beginner-friendly and perfect if you're still in your 9-5.

Save your spot here today → https://lnkd.in/g7mjjqYQ

My coworker got the promotion over me.

Numerically worse at the work. Great at politics.

I brought in deals. Fixed messes. Hit all goals

He was 10x better than me at managing up.

He got the title. I got “keep doing what you’re doing.”

It took 10+ years for me to click that most companies reward politics, not performance.

So I left. Started buying boring businesses and building my own thing.

Now I make many times what my old bosses did. No corporate games.

The best operators don’t usually climb the ladder. They are the ladder everyone else climbs.

Corporate optimizes for compliance. Owners optimize for competence.

If you’re elite at the work but trash at politics, don't give up, I was just like you.

Take the risk in 2026.

↓↓↓

If you want to learn how to buy a business in 2026 and become an owner, I’m doing this 3-day virtual workshop for you: https://lnkd.in/dYP5dr-T

21 tips to be the first gen wealth builder in your family:

1. The Law of Two Hours: 2 hours of dedicated work is worth more than most people’s 8 hours.

2. How to never fail with a business: Start as a side project. Keep your job. Use your salary to fund. Quit when you have enough cashflow.

3. It's not about time. It's about the F word. Focus. You don’t need 24 hours a day to build a business.

4. Think about your salary like a Silicon Valley investor. Treat every single dollar you give to your side business like an investor would.

5. Hope is not a strategy. “Pray like it’s up to God, but work like it’s up to me.”

6. You don't need more time, you need a deadline.

7. Decrease the time between having an idea and getting it done. Money loves speed. Poverty loves waiting.

8. Small & consistent beats big & sporadic. Long hours at a desk is counterproductive.

9. If you want to make more money, be more useful to people who have more money.

10. It is very hard to change the world when you are broke. So don't apologize for chasing money.

11. Nobody cares about your life...They think about you for one second and then think about themselves again. So you might as well do what you want.

12. You must be just dumb enough to believe in yourself, just smart enough to execute.

13. If you say you will do a thing, then actually do the thing. 90% do not do this.

14. No one is coming to save you. You want a better life, go build it.

15. You must learn to be disliked or you’ll find yourself stuck in a prison of other people's desires.

16. Tasting freedom can make you unemployable. Get that initial momentum, and watch your life start to change.

17. You are paid exactly as much as the problems you solve are worth. Bigger problems = bigger $$$

18. Parkinson’s Law: Work expands to fill the available time. Just because you quit your job doesn't mean you'll magically have all of these hours.

19. If you're not currently doing whatever that thing is inside of you, you're not going to do it after you quit your job.

20. Startups are for masochists. If you want that life, I commend you. If you want a slightly less rocky path to ownership, buy a business instead of starting one.

And lastly, there are 2 types of people:

Those who build wealth through ownership. and those who work to make others wealthy.

The dividing line isn’t talent or luck. It’s action.

↓↓↓↓

P.S. If you have yet to take action in 2026 but are interested in becoming an owner...

Come to my business buying masterclass tomorrow. 

It's free. 90 minutes long. And walks you through how to find the right business for you.

Find all the details here: https://lnkd.in/g3V6NrTZ

I sometimes pinch myself. I don't deserve this life.

Knew nothing about finance.
Public schools.
Parents who worked nonstop.
Party school for undergrad.

But my family taught me about hard work, God, responsibility, and never quitting.

It makes no sense, except for the grace of God. Grateful.

I’m 39.

27 lessons I wish I learned in my 20s: 

1. As soon as you hit your 30s, you’ll understand... Your 20s actually suck. If you feel like it sucks right now, guess what? It’s supposed to. It gets better.

2. Your first job is like the DMV. Awful. Everyone’s mad. Nothing works. But the key is.. You are not supposed to stay there.

3. It is very hard to change the world when you are broke. So don't apologize for chasing money.

4. Meet everyone. Say yes to everything. You narrow the field later.

5. Do it all. Because you’ll die eventually and life will make you slow down. But up until then, eat the world.

6. You are not everyone’s cup of tea, that’s a good thing.

7. The most lucrative things you can do in your 20s: 1) learn how to invest, 2) apprentice in PE, real estate, or venture.

8. If they’re not interesting when you’re sober, don’t drink until they become it.

9. Never buy to impress. Being wealthy > looking wealthy… even when that first big-kid check hits your bank account.

10. The most important question you can ask yourself often: Does this bring joy?

11. Do favors, don’t take them. There’s often a hidden price.

12. If I was in my 20s, I’d try to work for one type of company… One where they reward outcomes not hours. Winning > running really hard for a really long time.

13. Seed is only as good as its soil. Where you live during your 20s matters. Take some time away from your hometown.

14. If you feel cynical about the world… I don’t blame you. But always remember the number one superpower for your generation is HOPE.

15. If you’re prone to loneliness and isolation.. do NOT work a remote job. A small team with sleepless nights and shared goals is a powerful thing.

16. Touch grass. A walk outside will be better for your brain than anything you find on your phone.

17. Burnout doesn’t come from working too hard. Burnout comes from working too hard, on things that don’t light you up.

18. Learn how to save now, but understand that saving isn’t what makes you rich.

19. If you want to make more money, be more useful to people who have more money.

20. You must learn to be disliked or you will find yourself stuck in a prison of other people's beliefs.

21. Most successful people I've met aren't that smart. They move fast, they take risk, they work a lot. That's it.

22. If old you doesn’t make you cringe, you haven’t grown enough.

23. Do something hard every day. Then watch that “something” evolve as you become stronger and stronger.

24. If you haven’t done it, you just have an opinion.

25. Marrying well is the biggest life hack of all. Marrying poorly is a costly path to misery. Choose wisely.

26. Working smarter not harder is a beautiful lie. You will not know how to work smart until you've worked very hard for an irrationally long time.

27. Take notes from old people… Waking up early, being married, reading books, going to bed at 10pm, and drinking less is actually amazing.

Ramota Oladejo

There’s no such thing as the right or wrong business.

There’s only the business that’s right or wrong for you.

One of the most common DMs I get is:

"Should I buy a laundromat, car wash, or storage units?"

But that's totally the wrong question to begin with...because everyone has different goals.

That’s why I created the Contrarian Deal Clarity Framework to help first time owners buy a biz.

You need to define 5 components:

1. Your Ideal Owner Experience

Saying “I want to leave my 9-5” is too wishy-washy.

To trade in your W2 form, your vision board needs to be specific on three things:

- Personal goals (do you want more family time or grind for yourself)
- Income goals (replace your $75k salary or build an empire)
- Business goals (be a hands-on operator or absentee owner)

2. Your Zone of Genius

Think of this as the intersection between:

- Passion (what you love)
- Skills & Experience (what you’re good at)
- Network (who you know)

Most people ignore this and buy businesses they eventually hate running.

Don’t be most people.

3. Business Size

It’s easy to fantasize about buying a Fortune 500 company.

But we’re not playing the billionaire game here.

As a first-time time buyer, look for micro acquisitions:

- <$1M cost
- $50K-$200K profits
- 1-3X multiples

Less competition, more opportunity, fewer headaches.

4. Profit

Remember...you’re not just buying a business for the sake of it.

Your acquisition MUST be an income stream that can cover:

1. Debt service
2. Operator salary (if relevant)
3. Growth/working capital
4. Your earnings

Use these two tests to evaluate if a deal is worth looking at:

The SOWS Test

Before I buy anything, I ask if the business is:

- Stale - Does the owner still use fax machines
- Old - Is it 5+ years old with repeat customers
- Weak - Does competition suck at marketing
- Simple - Can an 8-year-old could understand it

The more boxes it checks, the better.

The BRIT Test

Then I check to see if it’s BRIT:

- Buy - Must be a cashflow, not cash-suck businesses
- Resist - Recession-proof
- Increase - Can I raise prices (most owners undercharge by 30%)
- Tech - Can I add simple technology to improve it?

5. Industry

There are certain industries you should avoid for your first biz.

Think restaurants or hotels...

On the flip side, these are my favorite businesses for first-time buyers:

- Digital Businesses (build once, sell forever)
- Home Services (roof repair / lawn care)
- Professional Services (e.g CPAs)
- Real Estate Enhanced (laundromats/car washes)

Once you get clear on your Deal Box, you stop wasting time on deals that don’t fit your criteria and get closer to buying the biz that FEELs right.

↓↓↓

Want to go even deeper than this post did?...

Next week, I'm running a Masterclass breaking down exactly how to buy the perfect business for YOU. 

Check it out: https://lnkd.in/g3V6NrTZ

6 other traits of rich people no one tells you:

1. Rich people want you to sell them something.

2. Something 99% of rich people have in common: they own. Most often, they own businesses & real estate.

3. Most people complain about taxes, then pay them. Rich people study taxes then outsmart them.

4. In my experience, almost all successful people are competitive. More competitive you are, more likely you are to succeed.

5. Most rich people I know don't care about their title at all. Business owner > visionary, industry disrupter, startup CEO

6. You'll learn the most from asking rich people this question: "When did you almost lose it all? What did you learn?"

💥 For more like this, feel free to follow me → Codie A. Sanchez

Story from my dad today.

If you’re a business owner, it may hit you as deeply as it hit me...

He said, you know you’ve met another builder or doer when they’ve felt that flinch at the second Friday of the month.

My father has never bounced a check.

But he remembers this…

It was payday, his business was owed money, and they couldn’t bridge the gap between the two in time.

He could just picture the guys’ faces.

Those last two workers, who had done more than anyone else, stayed later than anyone else…

And they were about to be punished for that by not getting paid.

So he called up his banker, told him he needed a line of credit, and pulled out $100,000 give or take to make sure that every single one of their checks cleared.

At the time, my dad had a business partner who was a different type of guy.

He was the sort to make excuses, pay himself first, and not particularly care if everyone else’s checks cleared as long as he got his.

That partner has since had many businesses fail - and many more employees go without a paycheck.

And my dad has never in all these years had a business fail, or lost anyone a dime.

He often attributes his business success to the fact that he would never let his hardest working guys go hungry...

People will always be your biggest struggle and your greatest gift in business. Treat ‘em right.

↓↓↓↓

P.S. I’m hosting a free masterclass next week covering 4 practical growth levers that help maintain healthy cash flow and predictable payroll.

Sign up here (for free): https://lnkd.in/gSfvX_AF

Nish Thakker

If you have had:

• a terrible boss
• workplace ptsd
• a bankruptcy
• a huge failure

GOOD.

Chips on shoulders > easy roads.

The more you do hard things, the more you'll get what you want.

Because doing hard things, makes hard things easier.

If you're doing it right, the failure that leveled you last year, won't even register this year.

↓ ↓ ↓

If you're ready to seek out your next hard thing, let's buy a business this year ;)

Here's a list of 130 boring biz's I'd start with → https://lnkd.in/eGpHZtx3

You aren’t here to be liked.

You’re here to be respected.

Don’t be easy. Be hard.

Be righteous in what you do and believe.

Don’t be less for other people.
Don’t let them bend you or break you.
Don’t be a doormat walked upon.

Be a f*cking pointed nail… they’ll remember you.

If you’re bringing this energy into 2026, feel free to repost this.

And if the way you want to do it is by trading in your 9-5 for financial freedom without starting from scratch? Come to my Main Street Millionaire Live next month. 

All you need is determination & desire…. and 72 hours of your time.

You’re invited, just reserve your spot here → https://lnkd.in/gf6hPHdF

This is the hiring framework most small business owners never figure out:

Unicorns vs Donkeys

Unicorns = A players, high performers, self starters... aka, the person you WANT to hire for every role at your company.

Donkeys = B and C players, lacking initiative, unmotivated, task-oriented.

The truth every business owner knows but hates to face:

Donkeys are common.

Unicorns are rare.

Unfortunately, MOST people are donkeys. And as a smaller-level business, it's very hard to build the profit needed to attract unicorns.

So you're left with 2 options. You can either:

1. Build a business that can actively search for unicorns.

2. Build processes so good that donkeys can win the race.

Many problems in your business are a WHO problem. But you'd be surprised that solving the HOW often enables the people you have now to succeed.

Processes are your secret weapon.

Decrease the time between having an idea and getting it done.

Money loves speed. Poverty loves waiting.

How I like to start my week.

The 1 in 60 Rule:

↓ ↓ ↓

Feel free to follow me Codie A. Sanchez if you found this useful.

This Routine Will Change Your Life

How to never fail with a business:

- Start as a side project
- Keep your job
- Use your salary to fund
- Don't use debt
- Quit & go all in ONLY when enough cashflow

15 years of biz & life lessons in <500 words:

↓ ↓ ↓

1. Marrying well is the biggest life hack of all.

2. Be the type of person who reaches out to others... when you don't need something.

3. The greatest muscle you can build is urgency.

4. Most successful people move with this mindset: Entitled to nothing, willing to earn everything.

5. Pray like it's up to God. Work like it's up to you.

6. You don't need more time, you need a deadline.

7. The success you are looking for is waiting for you in the work you are currently avoiding.

8. Biographies of billionaires teach you more than self-help books.

9. Your lack of focus will kill you before your competitors ever get a chance.

10. Winning isn't an accident, it's earned.

11. Underrated superpower: Just dumb enough to believe in yourself, just smart enough to execute.

12. Complexity makes you seem smart. Simplicity makes you money.

13. Surround yourself with owners, the conversation is just different.

14. The more you learn about money, the more you realize most of us play with Legos while the really rich play chess.

15. Beginners do too much. Pros do only what's needed.

16. Underperformers want ease. Midperformers want credit. Winners want pressure.

17. Your most expensive mistake will be a "who," not a "what."

18. If you've survived this far, the odds are actually are in your favor.

19. The formula is: keep going after it gets hard.

If you liked this post and you're NOT signed up for my newsletter... you're seriously missing out. Get it here → https://lnkd.in/ggN9g-BX

The greatest muscle you can build is urgency.

Shrink your timelines...

When you say next quarter, push for next 60 days.

When you say next month, push for 2 weeks.

When you say next week, push for 24 hours.

Not everything will get done on the new timeline, but you'll build a habit that will make you more successful than other people.

Decrease the time between having an idea and getting it done. Everything changes.

↓ ↓ ↓

If you want to push forward serious financial goals in 2026, you should look into this…

It’s live event on what I think is the single greatest skill you could learn this year to change your financial future forever.

It’s called a 3 day live event called Main Street Millionaire where we’re going deep on exactly how to find, buy, run, and scale a profitable small business.

If this sounds remotely interesting, save your spot here → https://lnkd.in/gf6hPHdF

The #1 killer of businesses is bad cashflow.

15 other harsh business truths for you:

1. The greatest muscle you can build is urgency. Bureaucracy is business poison.

2. Decrease the time between having an idea and getting it done. Everything changes.

3. Never sacrifice reputation in the name of business. You can always start another company. You can never create a new reputation.

4. Long-term games and long-term people compound. Resist shiny objects.

5. Hire smart people, pay them well, set them up for success... Then leave them the hell alone.

6. “There’s nothing worse than being sick, fat, tired and trying to run your business.” - Dana White

7. The highest ROI investment founders & owners can make is in themselves. Health shapes mindset. Mindset shapes action.

8. You're better off learning negotiation than financial modeling. Business is less spreadsheets than words.

9. The best business of all time has only you, a computer, and the send button.

10. Every additional employee increases complexity. Hiring is a last resort.

11. The best advice comes from those just a couple steps ahead of you. These people still vividly remember the problems you're facing today.

12. Sell painkillers, not vitamins. There's more money in needs than wants.

13. No discounts. Compete on value, not price. Any biz with $$$ can enter your market and bleed you out. Differentiate beyond commodity.

14. A happy customer is the most powerful marketing. Prioritize reviews. Humans are social animals.

15. If no one thinks you’re crazy, you’re too late. If everyone thinks your idea is good? Even worse. Outsized returns lie in non-conformism.

↓↓↓↓

P.S. I'm running a free masterclass for business owners (next week).

What we'll cover? 4 growth levers to increase cash flow in your biz. 

Grab your spot here (for free): https://lnkd.in/gSfvX_AF

Steven Yeh, EIT

Helping companies build trust by sharing the science behind their product in an accurate and engaging way

Your LinkedIn isn’t doing your science justice.

And it’s costing you.

You’re a founder, clinician, or thought leader in longevity.

Your product is world-class. 
Your work is backed by science.
You’ve built traction on Instagram or 
through word of mouth—
but the credibility still isn’t there. 

Not where it should be.

You’re still explaining what you do.

Still being overlooked by the media, investors, or strategic partners.

Still unsure how to turn your depth into a message that lands.

And that’s the gap I help close.

I’m Lara 👋
A stem cell researcher turned science communication strategist.
Founder of Scicomwiz.

And I help longevity leaders translate complex science into clear, high-authority positioning—on LinkedIn.

Imagine:
- A profile that speaks directly to the right people
- Messaging that makes your expertise obvious
- Weekly content that attracts investors, media, and top-tier clients

I’ve worked with industry leaders like Jessie Inchauspé (Glucose Goddess), Sergey Young, Tim Gray, Dr. Steven Gundry, and Aggie Lal—across brand strategy, content, and science positioning.

What they all had in common?
They had the science. 
They had the mission.
But they needed help translating it into language their audience could understand, and act on.

I come from the science world.
My PhD research led to a patent in organoid technology.

But my deeper why comes from my own health: 
I reversed five chronic conditions through longevity science.

That journey made me realize how vital it is to make credible information accessible, and how few people can actually do it.

Today, I focus exclusively on helping the top 1% of health and longevity leaders build trust and visibility on LinkedIn.

DM me “AUTHORITY” to start the conversation.
We only work with those who are shaping the future of health.

Lara Hemeryck, PhD

The best longevity events are adding more sensory experiences than talks. 
And I’m here for it.
(Event organisers, this is for you 👇)

I’ve attended plenty of longevity events
across Austin, LA, Miami, Ibiza, Riyadh, 
Copenhagen, London, Dubai, Abu Dhabi and more.

Everything from intimate expert roundtables 
to large conferences, documentary launches, 
and exclusive wellness retreats.

What I’ve noticed is that I’m leaning more into the sensory sessions than just the talks.

Most talks come back to the same message: 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐚𝐬𝐢𝐜𝐬 𝐫𝐢𝐠𝐡𝐭.

The way we were intended to live:
✅ Sun
✅ Nature
✅ Nutrition
✅ Gratitude
✅ Grounding
✅ Movement
✅ Human connection

Sensory experiences help you experience the transformative impact of a longevity protocol. 

They reconnect you to your body.
They regulate your nervous system.
They help you feel longevity, instead of intellectualising it.

Some of my recent highlights:
↳ a guided meditation at Copenhagen Health Week, perfect for keeping a calm nervous system during a hectic conference

↳ magician performance, acoustic music around a desert campfire, and sober parties with early bedtimes at the Zenos Health Summit

↳ piano performances at the Eudēmonia Summit

↳ a beautiful welcoming experience by SANCTUM on the first evening of the Intelligent Change summit 2025 at Six Senses Ibiza, connecting not only with those around you but also connecting body, mind, and soul. 

So, if you’re planning a longevity event, 
I recommend creating moments that your attendees can experience with their senses. 

Yes, the expert talks are important, but they can also be googled. 

What can’t be looked up online is the experience of slowing down, tuning in, and reconnecting with the truth of our bodies while being surrounded by like-minded individuals.

You can make this happen!

♻️ Repost so this reaches the right longevity leaders, and follow Lara Hemeryck, PhD to learn how to build credibility and visibility for yourself in the health and longevity industry.

Building credible authority for top 1% longevity leaders who want to be trusted, funded, and followed on LinkedIn | PhD Stem Cell Research & Founder Scicomwiz

The word of 2025 explains why content feels so empty right now.

Here’s my POV as a science communication strategist who creates content for longevity leaders for a living. 

The word of 2025 by Merriam-Webster Inc. is: slop 

It means low quality, mass produced digital content, powered by AI.
Often AI generated, rushed, repetitive, and made to grab attention rather than add value. 


You’ve seen it before: recycled posts, fake experts and shallow takes. “Top 3 tips to <solve x pain point>.” 

They’re rushed, repetitive, and made to grab attention.

Do they add any value?
I’m not sure.

The truth is that it’s never been easier to build a personal brand.

Mass create content using AI,
post three to five times a day,
and be ‘seen’, without being remembered.

People can feel the lack of authenticity and emptiness of such content.

And honestly, I don’t see it helping you build a memorable personal brand that drives visibility and credibility.

It’s not worth it. 

The shift I predict for 2026 is that people will start prioritizing for authentic content. 

Content written from your heart. 
Content that has your soul. 

It could be longer form, less edited, less fancy hooks. 
And consumed more mindfully. 

Most importantly, it’ll be YOU. 

And that is why I feel so much pride in the work that we are doing at Scicomwiz, 
because we treat content as craftsmanship, and not as mass output.

(If you’re new here: Hi! I’m Lara, 
a stem cell researcher turned science communication strategist, 
and founder of Scicomwiz.

I help longevity leaders 𝐭𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐞 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐢𝐧𝐭𝐨 𝐜𝐥𝐞𝐚𝐫, 𝐡𝐢𝐠𝐡-𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 on LinkedIn.

So how can you use AI in your work? 

(because let’s be honest, 
if you really tried using AI, 
you know it changes your tone of voice, expressions, and personality,
makes everything sound more … same as everything else)

It can help you:
↳ speed up internal processes 
↳ learn about the topic you want to write about 
↳ find interesting topics in your area of interest or industry 

It can’t, in my opinion and at least at this point,
replace the heart, the language, and the strategy of really knowing and understanding 
your audience, your clients, where they are, and where they want to go.

It can’t be the bridge between who you are now 
and who you are becoming, 
and holding that with care in how it uses your words.

On a deep societal level, the rise of AI is forcing us to be more authentic than ever. 
And I’m so here for it! 

Cheers to more authentic, valuable content, written from the heart. 

PS: If you’re a longevity leader, struggling to get your messaging out, let me help you! 

DM me LINKEDIN and let’s chat.

If you tell yourself you’re not qualified, good enough, or worthy of your dreams, this is for you 👇

I’ve learnt that many of us hold ourselves back because of our fear …

of not being good or credible enough … 

of being seen before we feel complete.

We want to show up as fully finished versions of ourselves.
I have been there.

Till last year, I would put off any speaking opportunities because I felt I didn’t know enough to be on these incredible platforms. 

I told myself I needed more experience, certainty, and proof of my work.

Then something interesting started to happen.

At conferences where I was moderating expert panels, people would ask me when I was scheduled to speak. 

They assumed I already was.

There was something confronting about that.

My work is centered around giving a voice to health and longevity leaders, yet I was still holding back my own.

Here’s what helped me get over my fear:
𝐆𝐫𝐨𝐰𝐭𝐡 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐲𝐨𝐮 𝐝𝐨 𝐭𝐡𝐞 𝐰𝐨𝐫𝐤 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐜𝐚𝐫𝐞𝐝 𝐭𝐨 𝐝𝐨.

So, stop telling yourself you’re not qualified, good enough, or worthy.
𝐀𝐥𝐥𝐨𝐰 𝐲𝐨𝐮𝐫𝐬𝐞𝐥𝐟 𝐭𝐨 𝐛𝐞 𝐚 𝐰𝐨𝐫𝐤-𝐢𝐧-𝐩𝐫𝐨𝐠𝐫𝐞𝐬𝐬 𝐚𝐧𝐝 𝐬𝐡𝐨𝐰 𝐮𝐩 𝐚𝐧𝐲𝐰𝐚𝐲.

Will it ever stop being scary?
It’ll reduce every time you show up. 

Your biggest critic is inside your head. 
If you don’t get out of your own way, you’ll miss out on the most amazing, serendipitous experiences. 

♻️ Repost so this reaches the right longevity leaders, and follow Lara Hemeryck, PhD to learn how to build credibility and visibility for yourself in the health and longevity industry.

You could live longer and healthier if you love your job.
Let me explain 👇 

You know the feeling when you meet someone who truly LOVES their job? 
The energy is contagious. 

Last month, I met a receptionist at a hotel doing his job with so much love and joy.

His enthusiasm stayed with me and it made me wonder: 
So many people are unhappy in their current jobs. 
That adds stress and impacts their health and lifespan negatively.  

Wouldn’t it be great to do work that aligns with your life’s purpose instead?
My receptionist is a great example.  

(P.S. My scientist brain wanted to study HIS longevity biomarkers haha.)

And science agrees with this, too.

Studies show that people who have a stronger sense of purpose in life have a reduced risk of death over time.

And that’s not all.

A strong purpose also links to healthier behaviours like:
↳ better sleep
↳ healthier body weight
↳ higher physical activity levels

And the best thing of all? 
All this can support your longevity.

On average, 1/3rd of your life, approximately 90,000 hours, is spent working. 
That’s not even taking into account overtime, entrepreneurship, or juggling jobs. 

What if you could add purpose to that, too? 

Ask yourself: 
What brings you joy? 
What are you passionate about? 
What gets you out of bed in no time? 

Once you find your purpose, design your life so it helps you fulfil it. 

Bonus: you’ll live longer and healthier! 

PMID: 32593729, 26630073, 36283485, 24815612, 19414613 

♻️ Repost so this reaches the right longevity leaders, and follow Lara Hemeryck, PhD to learn how to build credibility and visibility for yourself in the health and longevity industry.

𝐈’𝐦 𝐡𝐚𝐩𝐩𝐲 𝐈 𝐝𝐢𝐝𝐧’𝐭 𝐥𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐮𝐫𝐮𝐬 𝐚𝐛𝐨𝐮𝐭 𝐧𝐢𝐜𝐡𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐞𝐚𝐫𝐥𝐲 𝐢𝐧 𝐦𝐲 𝐜𝐚𝐫𝐞𝐞𝐫.

𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐞𝐫𝐞 𝐭𝐡𝐚𝐭 𝐛𝐫𝐨𝐮𝐠𝐡𝐭 𝐦𝐞: 

↳ Featuring in a biohacking documentary (Biohack Yourself Media)
↳ Working with an incredibly talented bioscience team for a biohacking app
↳ Being the opening story in Aggie Lal’s best selling book Biohack Like A Woman
↳ Advising supplement brands on science marketing and brand voice like Lori Harder for glōci. 
↳ Creating launch strategy and content for new brand and course launches in health and longevity
↳ Writing clinical white papers for leading supplement brands like Pendulum Therapeutics, Stemregen, and Pureness Sverige
↳ Producing viral content to unlock millions of views for leading voices in health longevity like Jessie Inchauspé (aka Glucose Goddess), Emily McDonald (aka Em on the brain), Mazen Karnaby from Zenos Health, Dr. Steven Gundry for his book launch, and many more.

𝐀𝐥𝐥 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐡𝐚𝐬 𝐡𝐞𝐥𝐩𝐞𝐝 𝐦𝐞:

↳ learn a lot of valuable skills from A-players that I hired
↳ understand the health and longevity market more deeply
↳ write my own book, with the second one already in the pipeline
↳ built my own personal brand on LinkedIn (which I now help my clients with!)

and most importantly, 
𝐦𝐚𝐝𝐞 𝐦𝐞 𝐚 𝐛𝐞𝐭𝐭𝐞𝐫 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐨𝐫, 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫, 𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭.

My recommendation for you:

▶️ 𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐞𝐚𝐫𝐥𝐲 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐜𝐚𝐫𝐞𝐞𝐫, 𝐠𝐨 𝐰𝐢𝐝𝐞 𝐚𝐧𝐝 𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐲𝐨𝐮𝐫 𝐫𝐚𝐧𝐠𝐞. 

Become fully responsible for a project.
Learn to problem-solve and think for yourself.

Experiment, try things, and learn fast. 

Use this period to understand your strengths, energy-givers and takers, and what you want to build long term.

▶️ 𝐎𝐧𝐜𝐞 𝐲𝐨𝐮’𝐯𝐞 𝐛𝐮𝐢𝐥𝐭 𝐚 𝐩𝐨𝐫𝐭𝐟𝐨𝐥𝐢𝐨 𝐨𝐟 𝐨𝐯𝐞𝐫𝐥𝐚𝐩𝐩𝐢𝐧𝐠 𝐬𝐤𝐢𝐥𝐥𝐬 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐢𝐧𝐠 𝐩𝐚𝐭𝐭𝐞𝐫𝐧𝐬, 𝐧𝐚𝐫𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐟𝐨𝐜𝐮𝐬. 

Your work will feel clearer and aligned.

And this clarity can only come from you doing the work early on.

♻️ Repost so this reaches the right longevity leaders, and follow Lara Hemeryck, PhD to learn how to build credibility and visibility for yourself in the health and longevity industry.

Top 3 learnings from building a team of 15 global experts
as the founder of a leading science communications agency 👇

#𝟏 𝐋𝐨𝐨𝐤 𝐟𝐨𝐫 𝐭𝐚𝐥𝐞𝐧𝐭 𝐭𝐡𝐚𝐭’𝐬 𝐨𝐩𝐞𝐧 𝐭𝐨 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐬𝐨 𝐭𝐡𝐞𝐲 𝐜𝐚𝐧 𝐝𝐞𝐥𝐢𝐯𝐞𝐫 𝐠𝐨𝐨𝐝 𝐰𝐨𝐫𝐤.

It tells me that they care for the success of their projects, and as a result, the company. 

#𝟐 𝐇𝐚𝐯𝐞 𝐜𝐥𝐚𝐫𝐢𝐭𝐲 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐫𝐨𝐥𝐞 𝐚𝐧𝐝 𝐢𝐭𝐬 𝐝𝐞𝐬𝐢𝐫𝐞𝐝 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬 𝐛𝐞𝐟𝐨𝐫𝐞 𝐲𝐨𝐮 𝐡𝐢𝐫𝐞. 

#𝟑 𝐇𝐢𝐫𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞𝐢𝐫 𝐟𝐢𝐞𝐥𝐝 𝐚𝐧𝐝 𝐚𝐫𝐞 𝐰𝐢𝐥𝐥𝐢𝐧𝐠 𝐭𝐨 𝐠𝐫𝐨𝐰. 

When you do, trust them and learn from them. 

This has opened up my time and bandwidth for my own zone of genius.

It also helped me scale Scicomwiz into a reputed science communications agency, servicing some of the leading names in health and longevity across the world. 

P.S. That’s my COO Nicole Pepper from one of our in-person catch-ups in Austin earlier last year! 
Can’t wait till I get to meet every team member in person one day!! 

♻️ Repost so this reaches the right longevity leaders, and follow Lara Hemeryck, PhD to learn how to build credibility and visibility for yourself in the health and longevity industry.

If you’re building or innovating in longevity, you need to read this till the end 👇

Hi! I’m Lara, 
a stem cell researcher turned science communication strategist, 
and founder of Scicomwiz.

I help longevity leaders 𝐭𝐫𝐚𝐧𝐬𝐥𝐚𝐭𝐞 𝐜𝐨𝐦𝐩𝐥𝐞𝐱 𝐬𝐜𝐢𝐞𝐧𝐜𝐞 𝐢𝐧𝐭𝐨 𝐜𝐥𝐞𝐚𝐫, 𝐡𝐢𝐠𝐡-𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 on LinkedIn, giving me front-row access to the latest advancements in longevity science. 

Why are the loudest voices 
who dominate social media and go viral 
rarely the experts who’ve dedicated their lives to advancing science and scientific research? 

And yes, unfortunately, the algorithm rewards bold, simple, and often sensationalized claims that encourage sharing.

The truth is that there’s far more meaningful work, breakthroughs, and thoughtful innovations happening quietly in the background.

I believe 
↳ evidence-backed research deserves far more visibility than it gets
↳ health and longevity leaders should build authority without diluting their credibility
↳ we need to increase the overall standards of science communication on social media

And I’ve made it my personal mission to make that happen. 

So here’s my ask:
𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐢𝐧 𝐨𝐫 𝐚𝐫𝐨𝐮𝐧𝐝 𝐥𝐨𝐧𝐠𝐞𝐯𝐢𝐭𝐲, 𝐭𝐚𝐠 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬.

(or if you know someone whose work deserves to be highlighted send them this post)

My community includes 30,000+ global longevity leaders, founders, investors, innovators, and early adopters.

Your work deserves to be in front of them. 

♻️ Repost so this reaches the right longevity leaders, and follow Lara Hemeryck, PhD to learn how to build credibility and visibility for yourself in the health and longevity industry.

Hold my electrolytes: save yourself 10 months learning how LinkedIn works 
(Health and longevity founders, you won’t find this elsewhere 👇)

And copy my 3-step writing process:

(I’ve got my clients millions of impressions using this.)

#𝟭 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗙𝘂𝗻𝗻𝗲𝗹, 𝗧𝘆𝗽𝗲 𝗼𝗳 𝗣𝗼𝘀𝘁, 𝗮𝗻𝗱 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 

— For virality, use Top of Funnel posts: Industry Hot Takes, Roundups, Mindset, Breaking News, Inspiration, Personal Story, Myth Breaking, etc.
— For engagement, use Middle of Funnel posts: Industry Education, Playbooks, Latest Research, etc.
— For conversion, use Bottom of Funnel posts: Sales Pitch, Company/ Investor/ Product Updates, etc.

#𝟮 𝗪𝗿𝗶𝘁𝗲 𝘁𝗵𝗲 𝗵𝗼𝗼𝗸 𝗮𝗻𝗱 𝘀𝘂𝗯-𝗵𝗼𝗼𝗸 𝗙𝗜𝗥𝗦𝗧.

— Your hook drives the direction of the post, your sub-hook builds intrigue
— Don’t give away the answer here
— Use the body to dive deeper into the direction of the hook and sub-hook 

3 hook templates that work great for health and longevity founders:
#1 {New element or drug} may {solve an unexpected problem} through {pathway or consumption pattern}.
Here’s what it is:

#2 I’ve been in {industry} for {no. of} years.
And I’ve never seen more {problem}, amid the {opportunity}.

#3 Breaking: {Share a breaking news or a new research finding}
The best part? It’s not just {most popular narrative.}

#𝟯 𝗠𝗮𝗸𝗲 𝗶𝘁 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻.

If you share the facts, you’re just a curator.

When you share your context, point of view, or learnings, you become a thought leader.

Let your vision and personality shine through your content.

And a bonus because you made it to here:

#𝟰 𝗙𝗼𝘂𝗿 𝘄𝗮𝘆𝘀 𝘁𝗼 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗽𝗼𝘀𝘁𝘀:

— Problem → list why it’s an issue → quick solution
— Hook → step by step guide → TL;DR
— Hook → numbered list of insights → summary
— Problem → agitate → solution

Sign off the post with a call to action (repost, follow, or ask a question).

There’s your playbook 🙂

♻️ Repost so this reaches the right longevity leaders, and follow me at Lara Hemeryck, PhD to learn how to build credibility and visibility for yourself in the health and longevity industry.

How I build visibility and credibility for health & longevity leaders, without diluting the science 
(playbook below)👇

Hi! I’m Lara, 
a stem cell researcher turned science communication strategist, 
and founder of Scicomwiz.

I help longevity leaders translate complex science into clear, high-authority positioning on LinkedIn, giving me front-row access to the latest advancements in longevity science. 

One of my clients got 60k impressions, a speaking engagement, and many viral posts in just 2 weeks of working with me.

Here’s my method to the algorithm madness 
for health & longevity founders, leaders, innovators, and investors :

#1 Get super clear on 3 things: 

↳ (the why) who are you?
↳ (the how) what’s the one skill you want to be known for, aka your superpower?
↳ (the proof) what do you do, aka what are you building and delivering (like this playbook post for my work!)

#2 Write your post for a super-specific audience. 

Understand who they are, their pain points, and their desires. 

#3 Use productivity systems to make your life easy.

Save all post ideas in one place.
Batch-write and schedule posts as you build momentum. 

Follow this posting schedule: 


Monday: Mindset
Tuesday: Playbook/ Case Study
Wednesday: Industry Hot Takes
Thursday: Industry Education 
Friday: Inspiration

♻️ Repost so this reaches the right longevity leaders, and follow me at Lara Hemeryck, PhD to learn how to build credibility and visibility for yourself in the health and longevity industry.

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The Battle

Codie A. Sanchez

Lara Hemeryck, PhD

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The Battle

Codie A. Sanchez

Lara Hemeryck, PhD

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Codie A. Sanchez's LinkedIn Performance

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