Codie A. Sanchez

Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC fund, Founder

On a mission to create financially free and free-thinking humans.

I founded a media company called Contrarian Thinking that teaches people to think critically and cashflow unconventionally with boring businesses.

Our newsletter has over 1M+ weekly readers, here → contrarianthinking.biz/li

Our community has taught 9,000+ members biz buying, biz growing, and doing deals. 

We value experience over degrees.
Betting on yourself over building someone else's dream.
Main Street over Wall Street.

My mission is less suits, more boots. Meaning: we the people holding the power… and the purse strings.

🔗Join 1M+ others who get our free newsletter: contrarianthinking.biz/li
🔗YouTube: @CodieSanchezCT
🔗Instagram: @codiesanchez
🔗Twitter: @Codie_Sanchez
🔗Weekly business-buying newsletter Main Street Minute: contrarianthinking.biz/minute-li

Founder

We help free minds and build bank accounts.

5 uncomfortable truths about success:

1. You can't be a real leader and a people pleaser.

2. One day they'll go from judging you to bragging how they know you.

3. You win in life by being ok with people: not liking you, disagreeing with you, and wishing you'd fail.

4. It’s supposed to be hard, and you’re supposed to do it anyway.

5. The underrated part about being rich... you get to do what you want, say what you want, and people unfollowing or not agreeing matters ZERO.

Hope this one puts a little air in your tires today 😉

Btw - feel free to follow me Codie A. Sanchez if you haven’t yet

Investing millions in Main St businesses & teaching you how to own the rest | HoldCo, VC, Founder | NYT best-selling author

3 more harsh truths about success:

- You only have to be right ONCE. One big right move can erase a lifetime of wrong ones.
- You can't be upset at the results you’re not getting from the actions you’re not taking.
- The successful don't wait for someone to come save them. You want a better life, go build it.

If you needed to hear this today, feel free to share for next person who needs it ♻️

Codie Sanchez

Don’t be afraid of outgrowing EVERYONE.

Your friends. Yes.

Your family. Likely.

If you are great... Even the people you hire today you will outgrow.

Don’t apologize a f*cking second for outgrowing people who can not keep up with you.

You need to make the hard call to move on, and move on FASTER than you think.

I was on the phone with a friend the other day runs another portfolio and famous on the internet and we both had to fire a csuite executive. We talked on Friday, I asked on Tuesday when she was doing it, she said she already did it that morning.

“Once I know I have to, I rip the bandaid off.”

Tough truth I’ve never regretted ONCE parting ways with someone who isn’t going as fast as I am.

THIS is the hard and brutal truth of greatness.

A reminder that it’s ok to rise a lil earlier and grind a lil harder…

A few lessons on reputation learned over the years:

- Long-term games and long-term people compound. Resist shiny objects.
- Everything you do, everything you say, is part of a permanent record you can't see.
- I used to think it was a win to never answer my phone, always be focused on work. Now I realize those who show up for others are the only ones who win in the long term.
- Never trade your reputation for money. Money you can make more, reputation you can't.
- Your positioning is your most important asset. Product can be copied... But brand and reputation cannot.
- “It takes 20 years to build a reputation and five minutes to ruin it.” True reminder.

On the flipside, we can't let this paralyze us...

Nothing you do will matter to anyone here in 2 years.

Even less in 20.

And your name will be forgotten in 100.

There's freedom in a bit of nihilism.

cs-venturesllc

cresco-capital-partners-llc

unconventional-acquisitions

strike-fire-productions

(99+) Post | Feed | LinkedIn

li_at

JSESSIONID

Talks about #growth, #finance, #investing, #venturecapital, and #contrarianthinking

You can flatter & pander.

Or you can become ACTUALLY likable:

• Do what you say you’re going to do
• Show your results, not your intentions
• Your job isn’t done until THE job is done
• Communicate - less words, more meaning
• Bring solutions, not complaints
• Do the dirty work
• Don’t be boring

The truth:

People like competence.

So does money.

(Feel free to share if this resonates♻️)

The faster you move, the more money you make.

6 money-making truths you need to hear:

1. Unapologetically chase your first $500K. Life is just easier up until you make about $500k, then it gradually evens out. 

2. Get a job that pays you more if you do more, mimic everything the top performer does, until you can't possibly earn or learn more, then apply for a higher-paying job.

3. The fastest way to make your first million... Go be a crazy CEO's #2.

4. Saving won't make you rich.

5. Biggest mistake I made making money was waiting too late to start taking risk.

6. The key to getting rich rapidly? Live like you're poor. Increase your income. Use your income to buy cash-flowing assets.

↓↓↓↓

FYI - I'm having a biz-buying masterclass tomorrow if you want to stop by...

We're going to talk about how to buy the right business for you, why now is the time to buy, how to derisk your deal, and more.

Grab a spot here if you want to come and learn:    https://lnkd.in/e24qgbuh

How to win in 2026:

1. Don’t be woke. 
2. Work. Hard.
3. No victim mentality allowed.
4. Have strong opinions, loosely held.
5. Take strategic bets with your $.
6. Protect your time.
7. Be curious and a good human.

Doesn't matter who you are. Who you share a bed with. Or the color of your skin.

Anybody can win. (Btw this was from 2023).

How to win in your 20s:

1. Choose your hard. If you don't choose your hard, hard will choose you.

2. Ask more questions. As Socrates said: “Smart people learn from everything and everyone. Average people learn from their experiences. Stupid people already have all the answers.”

3. Do whatever it takes

4. Chase purpose. A friend once told me: “I wish you not one penny over $299 million. Reality gets lost somewhere after that.”

5. Not every moment has to be productive. Silence is not your enemy.

6. Be bored more often

7. Get in shape, stay in shape (applies to both finances and fitness)

8. If someone you just met is talking shit about their ex, friend, partner, or boss, they will do the same to you next. Character matters.

9. Behind every successful person is a story that gave them no choice.

10. Put your relationships first. My number one regret in life is not prioritizing my marriage above just about everything.

11. You become the person you want when no one else is watching. It's the quiet, private reps that will never be cheered that actually lead to greatness.

12. Never take advice from someone who hasn't achieved what they're advising about. If you don't want their life, don't listen to their advice.

13. Inconvenience yourself. This generation went way too hard setting boundaries. Show up for those you love, even when it's not convenient.

14. The greatest muscle you can build is urgency.

15. If it's not a hell yes, it's a no.

16. You will be richer when you understand leverage. But you'll also be aware of when people are trying to take advantage of you. Learn it so you can spot it.

17. Learn to be disliked or you will find yourself stuck in a prison of other people's beliefs.

18. You don't have time to hate someone when you're busy building. The less you build, the more you criticize.

19. Your input eventually becomes your output.

20. 99% of people don't move fast enough. Every time you say "one day," you cost yourself future dollars.

21. Complexity makes you seem smart. Simplicity makes you money.

22. The longer something has been successful, the more likely it is to continue being successful.

23. Say you will do a thing, then actually do the thing.

24. The fastest way to build a memorable brand is to pick a fight.

25. Never let your worry be bigger than your faith. God doesn't give you a seed without provision for it to grow.

26. Nobody cares about your life.

27. Someone not as good as you is making more money because they're not afraid to start.

28. You will wish you started earlier and worked harder when you are young.

29. Waking up at 5:45 a.m. solves 99.9% of daily issues.

30. Work smarter, not harder is a beautiful lie. You will not know how to work smart until you've worked very hard for an irrationally long time

31. The size of the problems you solve equal the size of your bank account.

32. The smartest people I know obsess over their reputation. Do not play short-term games with your name.

Money = options. Poverty = trapped.

It's not the money we want. It's the freedom.

↓ ↓ ↓

You’re either the hammer or the nail.

Hammers make things happen. They drive the point home. They aren’t afraid to swing hard, take calculated risks, and make an impact. They don’t wait for things to happen; they make things happen.

Nails? They get pounded. They hold things in place, but only because *someone else* decided that’s where they should be.

Nails wait for instructions. They stay put, keep their heads down, and hope they don’t get bent out of shape. Nails might hold things together, but hammers built the house.

No one remembers the nails — they remember who hammered them in.

It can be easy to look at the work of a hammer and think, “Must be nice.” But don’t be mistaken, the toll on a hammer is rough.

What you don’t see are the years of blunt force trauma on the hammer’s head, face, neck, cheek, throat, eye, and claw (all real parts of a hammer). Years of being thrown around. Years of missing the mark and smashing a finger.

Are you starting to get it now?

Hammers are owners.

Nails? The owned.

(PS: This is an excerpt straight from my newsletter. Get it every Thursday here → https://lnkd.in/euh-mDd8)

Work smarter not harder is a beautiful lie.

Hard lesson for me and you...

The people doing better than you aren’t smarter than you. They aren’t better than you. They aren’t luckier than you.

They’re just working so much harder than you, you can't even imagine.

The only thing separating you from them is:

Grit + Time + Consistency

MBA graduates aren't chasing jobs at Goldman or Google anymore.

They want ownership.

Here’s why some MBA graduates are choosing acquisitions over startups: 

In the 70s, 80s, 90s, MBA grads bought fancy suits and gloated about their big corner offices.

Now, they’re being taught to acquire companies.

We’re living in a GOLDEN ERA for business buying...

Baby Boomers hit ‘peak 65’ last year and it was the largest surge of in our beautiful nation's history. 

An average of 4.1 million Americans will retire EVERY year until 2027. 

And many own businesses they don’t know what to do with…

It’s up to us to continue their legacy and keep their businesses alive. 

Use my 3-6-12 framework to go a-z in buying your first biz... 

The TL;DR is this: 

• 3 months minimum to learn dealmaking
• 6 months to source and secure your deal
• 12 months post-purchase to master the business

Now, let’s break each step down: 

Your first 3 months should be pure learning.

There’s no such thing as a perfect business. Only a perfect business for YOU.

Figure out exactly what that business looks like before you start searching for it.

Terms, financials, tactics, structuring.

Acquisitions is a language. You need to get fluent.

The next 6 months are about finding YOUR deal:

• You'll look at 50+ businesses
• Submit 10-25 offers
• Perform due diligence on 3-5
• Close on 1

The numbers game isn't sexy. But it works.

Once you buy, give yourself 12 full months to master the business.

Why?

• Month 1-3: Learning systems
• Month 4-6: Stabilizing operations
• Month 7-9: Building team trust
• Month 10-12: Growing strategically

Rush this timeline and you'll destroy what you just bought.

I can’t stress this last point enough — you need to be patient. 

As the wonderful Warren Buffett once said: 

"You can't produce a baby in 1 month by getting nine women pregnant."

You CAN have the business you want. But it comes on its own timeline, not yours.

And that’s it!

Remember, before buying ANYTHING, ask yourself:

1. What kind of business would I actually ENJOY running?

2. What skills do I bring that would ADD VALUE?

3. Can I handle the pressure of other people's livelihoods depending on me?

Then, execute on the 3-6-12 framework.

↓↓↓↓

If you've read this far... I've got something for you. 

I'm sure there are a bunch of questions running through your mind like: 

• How do I buy a business?
• Which is the right one to buy?
• Would I be capable of running it?
• How do I know if this would be the right path for me?

Give me 90 minutes and I'll answer you.

I'm hosting a live Masterclass next week on all of this. Completely free.

Get details & save your spot here → https://lnkd.in/e24qgbuh

This reminds me of a study I learned about.

It found what's called The Spillover Effect:

Kellogg Insight did a study across 58,000 hours in 11 companies.

There were two main findings.

1) Positive Spillover

If you sit within 25ft of a HIGH performer, your performance increases by 15%.

You are no smarter, you work no harder... and you're 15% better.

These highest performers are not impacted by the low performance of their neighbors.

My takeaway = the strong lift up the weak.

But there was a second finding too, a much more concerning one...

2) Negative Spillover

If you sit near a LOW performer… Things get bad fast.

How they define “low performer” in the study is important:

These are “toxic workers.”

A “toxic” person = someone who ends up being fired for their behavior/performance.

On average:

- A toxic worker costs a company $12,800
- 2% of all workers are toxic
- They infect FAST.

And actually – the poison of a toxic worker spans way beyond 25ft:

Researchers said, “You can see their negative imprint and negative effect across an entire floor.”

So remember:

Success is contagious.

But so is toxicity.

↓ ↓ ↓

The same is true for the media you consume. Doomscroll hate on social media, you become a hateful person.

But if you'd rather surround yourself with stories of business owners & freedom finders, read this instead → https://lnkd.in/euh-mDd8

Business scaling isn't rocket science.

But it is a science.

After working with 100s of companies, I can tell you the difference between the ones that plateau and the ones that explode comes down to these 3 levers:

Every scalable business needs:

- The right people (who)
- The right systems (how)
- The right focus (what)

Miss any one, and you'll hit a ceiling.Let's break down each piece (and I'll share what most get wrong):

1. Let's start with PEOPLE

Most owners hire too fast, fire too slow, and expect a miracle in between.

A bad executive hire will cost you $200-300K+ and waste 6-12mos of momentum.

But get it right? You start to own your business instead of being owned by it.

To make sure we only hire A-players, every hire goes through this matrix:

• Known Candidate: Team vouches for them
• Proven Experience: Done exact job before
• Proven Industry: Worked in your sector
• Proven Problem Set: Solved your problem
• Proven Scale: Built at your size

2. Next up: SYSTEMS

5 systems all successful companies have:

• Executive Vision (where you're going)
• KPIs/Goals (what success looks like)
• Performance Dashboards (tracking what matters)
• Communication (keeping us aligned)
• Strong Culture (making it all work together)

Most businesses build these 5 system chains separately.

But we noticed that connecting them through a framework makes scaling more predictable...

This reduces the inevitable bottlenecks that re-appear as you grow:

• Executive planning feeds into →
• Sales metrics which optimize →
• Operations processes which enable →
• Team communication which improves →
• Financial performance

This doesn’t eliminate all growing pains.. but it brings a method to the madness of building.

3. The final lever: FOCUS.

Most owners try to solve 27 problems at once.

The best solve ONE problem exceptionally well – and they pick the RIGHT problem.

Something I constantly hear is: "My prospects can't afford my product."But it's rarely a pricing problem. It's almost always a persona problem…

When prospects "can't afford" your product, run these 3 tests:

• Competitive analysis: How does your pricing compare?
• Marketing analysis: Is your value prop clear?
• Avatar analysis: Are you targeting the right people?

99% of the time, your problem is an avatar mismatch.

You're trying to sell snow to Eskimos, instead of hot chocolate to skiers.

The most valuable exercise for any owner is building a detailed customer avatar.

Define who NEEDS your solution, not who you wish would buy it.

I've just scratched the surface of these frameworks today...and implementing them properly is where most owners struggle.

↓↓↓

If you’d like to learn how to apply these frameworks in your business to find hidden cash...check out our workshop next week. 

It's the only thing on the agenda: https://lnkd.in/gZaAQkpT

What they dream of: Starting the next Apple

What I dream of: Owning a painting biz...

Trillions of dollars are about to fall into the hands of those who are paying attention.

Let's talk numbers:

• 33.3 million small businesses in the US.
• That's 99.9% of all businesses.

What does this mean?

A sea of opportunity. 

Over 80% of these businesses have no employees. Just solo owners, doing their thing.

But of the other 20% (aka 6.6 million)... Many are ready to sell.

Problem is, most people are still daydreaming about sexy startups and AI breakthroughs.

They’re not daydreaming about plumbing companies. Laundromats. Self-storage units.

Because they’re not sexy.

In fact, they kind of smell like hard work. They smell like Main Street.

But the thing about these businesses is:

They quietly cashflow.

So.. why don’t you just start one?

A few reasons why starting sucks:
• Cashflow takes time
• You start with 0 employees (aka, you do all the work)
• You start with 0 customers (aka, even more work)
• You have to find a profitable biz model.

But there’s another option…

BUYING a business (done right) means:
• Instant cash flow.
• Existing customers.
• Proven business model.

You're not reinventing the wheel. You're taking something that works and making it work better.

It's a path to financial freedom that most people overlook.

The opportunity of a lifetime is hiding in plain sight.

So here's my challenge to you:

Stop dreaming about the next big startup.
Start looking at the businesses in your backyard.

Then go big and DO the damn thing.

↓↓↓↓

Disclaimer: I know I've made this sound easier than it is. 

Buying & running a biz is NOT easy. 

One of the reasons why I'm hosting a (free) Masterclass next week on biz buying. I'll break down the 10-step process I've used to buy dozens of cashflowing businesses.

My goal? You leave with the confidence & roadmap to buy your first biz. 

More info here → https://lnkd.in/e24qgbuh

If you’re in your 20s, I’m gonna tell you the truth that nobody told me.

I’m in my 30s now, and I wish someone would’ve told me that your 20s actually suck.

Everybody TELLS you this is the best time in your life, but when you’re in it, it feels the opposite of that.

You are hotter than you’ll ever be, and you have more energy, BUT:

- You’re kind of broke.
- You can’t figure out what you want to “do” with your life
- You feel lost, you work nonstop, you have a miserable job
- You’re single, dating, with crazy emotions
- You go out drinking more than you should

But here’s the thing:

Everybody’s been there. It’s totally normal. And honestly, at the end of the day, your 30s are AWESOME.

Coming into your mid 30s is a blast:

- You have money finally
- You kinda have an idea of what you wanna do with your life
- You’re not so emotionally volatile
- People are slightly more mature, you don’t have to date idiot 20-year-olds

Just know, it gets better.

If it sucks right now, guess what? It’s supposed to.

We were sold a lie that: 

Having good grades, going to college, and getting a job = the American Dream.

Less than 40% of people in their 30s earn more than their parents did. 

That was 90% in the 40s. 

We need to make starter homes more accessible, re-educate the youth that going to college is NOT their only option, and we need to encourage ownership in our local communities.

Jonbrosio.com

Your skills + The One Page Offer™ + 16 weeks = $10k/mo recurring profit | DM me "ONE" for details

In 2017, my life changed forever – I lost my job due to a freak fire.

And that wasn't even the worst part:

• I was working at a job I hated
• My network was filled with losers
• I was living a terribly unhealthy lifestyle

Of course, I didn't know things were all that bad – until I found myself on unemployment.

The next morning, after I let the dust settle a bit, I told myself that I was going to write for 30 days, no matter what.

30 days turned into over 100 fast.

100 days turned into 5+ years.

And now here I am:

• 7,400+ newsletter subscribers
• 50,000 follower audience on Twitter
• 22,000 follower audience on Medium

And a profitable creator business as a result.

Now – the last thing I'll ever tell you is that it was easy – because it wasn't (and still isn't).

But I'll tell you this: it was simple.

Or – at least it's simple when you understand the:

• Strategies
• Patterns
• Tactics

That help you save time, money, and unwanted headaches.

And that's why I'm here.

I want to teach you what I know. From:

• Copywriting
• Offer creation
• Effective writing
• Audience Building
• Digital monetization

And everything in between.

I can't wait to go on this journey with you.

I'll see you in the timeline & in the comments.

Keep building.

✌️ Jon

Jon Brosio

The $100K blueprint everyone ignores:

It's not:

• Sexy
• Scalable
• Automated

(at least yet...)

But it works every single time.

Here it is:

1. Choose a niche
2. Craft a clear offer
3. Give to 10 people for free
4. Collect testimonials like they're GOLD
5. Convert your next client via content
6. Raise your price by 25%

Rinse and repeat steps 4-6.

(Like... damn near religiously...)

I've watched a thousand creators skip this formula.

They want the advanced stuff:

• Automated funnels
• Course platforms  
• Membership sites
• Digital product empires

Meanwhile, simple service providers are quietly hitting $100K.

Because they understand something crucial:

Your average client value matters more than your client count.

10 clients at $10,000 = $100K
100 clients at $1,000 = $100K
1,000 clients at $100 = $100K

Guess which one is easier to manage?
Guess which one has higher profit margins?
Guess which one doesn't require a massive audience?

The ascending price model is your secret weapon:

Every "yes" at your new price builds confidence
Every client success raises your market value
Every testimonial justifies higher rates

Start at $500.
Move to $625.
Then $780.
Then $975.

By client #50, you're charging $1,500+ for the same service you started at $500.

(and mind you -  25% is just a suggestion - you can always go higher the more comfortable and systematized you get)

Same expertise. 
Same deliverable. 

Different positioning.

Because here's the thing about pricing:

It's not about what you think you're worth.

It's about what the market will pay for transformation.

(Read that again)

(And then again...)

And the market will pay more as you prove your value.

Stop looking for the complex solution

Start executing the simple one

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I'm about to say something unpopular.

But by golly someone needs to...

Don't start a business if you're not willing to:

• Work weekends while others binge Netflix
• Work for free in the beginning (often for 6+ months)
• Invest money into yourself when you're already tight
• Sacrifice time with friends & family who don't get it

Plain and simple...

This isn't motivational fluff.

It's the entrance fee.

I remember my first year clearly.

• Friday nights writing sales pages
• Nights out canceled to hop on client calls
• Vacation money spent on business courses
• Sundays learning Facebook ads (that failed)

My social life became a casualty...

My comfort zone became extinct.

My old identity? Gone.

People started treating me differently.

• "Why can't you just relax?"
• "All you talk about is business."
• "Remember when you used to be fun?"

I couldn't explain it then.

I was building something they couldn't see.

A bridge from who I was to who I needed to become.

• Every dollar invested was a nail
• Every weekend worked was a plank
• Every relationship strain was the price of crossing over

Here's what I discovered on the other side:

If you can push through that season of sacrifice—

You don't just get a business.

𝙔𝙤𝙪 𝙜𝙚𝙩 𝙖 𝙡𝙞𝙛𝙚 𝙮𝙤𝙪'𝙧𝙚 𝙤𝙗𝙨𝙚𝙨𝙨𝙚𝙙 𝙬𝙞𝙩𝙝.

• Work that energizes you
• Time that belongs to you
• Purpose that feels like play
• Money that serves your mission

The irony?

Once you build it, those same people ask:

"How do you make it look so easy?"

Because they only see the destination.

Not the journey.

Most want the reward.

Few will pay the price.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

The fastest way to stay broke?

Spend 6 months perfecting what takes 6 days to validate

I've seen it a thousand times:

• "I have this amazing concept for a course..."
• "I'm working on this revolutionary framework..."
• "Once I figure out all the details, it's going to be huge..."

Meanwhile, the "less creative" person with the "basic" idea just hit $500K.

Because they understood something fundamental:

Execution beats innovation every single time.

I'm convinced more people got rich from having "good" execution than having a "good" idea.

Here's what good execution actually looks like...

You:

• Take the knowledge you have
• Package it into a simple offer
• Put it in front of those who need it
• Validate it converts (or doesn't)
• Create targeted content to scale
• Raise prices as demand increases
• Ascend clients to maximize their lifetime value

That's it...

• No perfect timing needed
• No revolutionary breakthrough
• No complex systems or funnels

Just taking what you know and executing relentlessly.

The solopreneur making $30K/mo teaching Excel isn't a genius.

The coach earning $50K/mo helping people sleep better isn't a visionary

The consultant pulling $100K/month optimizing LinkedIn profiles isn't revolutionary

They're just executors.

They saw a problem, packaged a solution, found people who'd pay for it, and scaled systematically.

While everyone else was waiting for inspiration to strike.

Your mediocre idea + exceptional execution beats their exceptional idea + mediocre execution.

Every. Single. Time.

Stop ideating.
Start executing.

The market will tell you if your idea is good enough.

The advice that nearly destroyed my business:

(and I see it destroying so many others...)

"Diversify your revenue streams."

Sounds smart, right?

It's actually the fastest way to stay broke.

Here's what I learned building my first $10K month...

Simplicity wins:

1. Master one skill
2. Solve one problem
3. Serve one audience

But here's the part everyone misses:

You need multiple ENTRY POINTS, not multiple OFFERS.

There's a massive difference.

Multiple offers = serving different people with different problems.

Multiple entry points = serving the SAME person at different commitment levels.

Let me explain with my own journey:

Two years ago, I was the "diversified" creator:

• LinkedIn course ($197)
• Email templates ($47)
• 1:1 coaching ($200/hour)
• Group mastermind ($497/month)

Four different audiences.
Four different transformations.
Four different marketing messages.

I was exhausted. Confused. And barely profitable.

Today, I have ONE offer with three entry points:

• On-demand course: $
• Community access option:$$
• Group coaching program: $$$
• Done-with-you one-on-one: $$$$

Same transformation: 
Same audience: 
Same me.

But now people can enter at their comfort level.

The hesitant starter begins with the course.
The action-taker joins the group.
The serious entrepreneur goes premium.

This creates ascension, not confusion.

You meet prospects where they are—financially and psychologically.

The result?

Clear messaging. 
Focused expertise. 
Predictable income.

Because when you try to serve everyone, you serve no one well.

When you try to solve every problem, you solve none completely.

The creators making real money aren't the ones with dozens of different courses.

They're the ones who became known for ONE thing and created multiple ways to access it.

Focus isn't limiting.

It's liberating.

Here's what Tim Ferriss didn't tell you:

Everyone wants the 4-hour workweek. Nobody wants:

The 4,000-hour buildup.

The best entrepreneurs aren't trying to work less.

They're trying to work on something they can't stop thinking about.

You do this by:

• Obsessing over a problem
• Doing whatever you can to fix it
• Reverse-engineering the solution
• Packaging that solution into an offer
• Getting that in front of as many as possible
• Obsessing even more on delivering results

Over and over.

The pursuit of being the best in your small corner of the internet

Is how you lose complete sense of time

And gain complete sense of clarity on your purpose.

Passive income is a myth.

𝗣𝘂𝗿𝗽𝗼𝘀𝗲𝗳𝘂𝗹 𝗼𝗯𝘀𝗲𝘀𝘀𝗶𝗼𝗻 𝗶𝘀 𝗿𝗲𝗮𝗹.

Find something you'd do for free.

Then figure out how to get paid handsomely for it.

That's the real 4-hour workweek:

When work stops feeling like work.

How to build a six-figure solo service business 

Even if you think your knowledge isn't valuable enough.

The answer is hiding in plain sight.

Most creators are obsessed with finding the "perfect" business idea.

They:

• Study market trends
• Analyze competitor gaps
• Wait for a lightning bolt of inspiration

Meanwhile, their goldmine is sitting right in front of them.

Their own experience.

Specifically, a problem you've already solved.

Because here's what most people miss:

Your biggest struggle from 2-3 years ago?

That's someone else's biggest struggle right now.

And they'll pay you to help them through it.

The problem-mining process. What:

• Kept you up at night 2 years ago?
• Skill did you have to learn the hard way?
• Mistake cost you time you could help others avoid?
• System did you create that friends keep asking about?

That frustration you overcame?

That's your business opportunity...

Not some theoretical market gap.

Your actual lived experience.

Once you've identified your problem, you need two things:

1. An offer that solves it cleanly
2. Content that builds authority around it

Your content needs to communicate three messages:

𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝟭: 𝗪𝗵𝘆 𝗬𝗢𝗨

People buy the coach before the coaching.

Don't just share what you know.
Share why you're uniquely qualified to teach it.

Your story. Your struggle. Your transformation.

𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝟮: 𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗠𝗢𝗗𝗘𝗟

High-level clients don't want generic approaches.

They want faster, newer, and different.

Don't just promise "better results."

Promise "better results without the typical downsides."

Your model is your unique angle.

𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝟯: 𝗪𝗵𝘆 𝗬𝗼𝘂𝗿 𝗠𝗘𝗖𝗛𝗔𝗡𝗜𝗦𝗠

Transformations alone are commodities.

Mechanisms are proprietary.

High-paying clients want to understand the "how," not just the "what."

"Build confidence" = commodity
"Build confidence using the Mirror Method" = mechanism

Your mechanism is your intellectual property.

The specific process that gets results.

Everyone's looking for the next big business idea.

Successful creators are looking inward.

• The systems they've already built
• The problems they've already solved
• The transformations they've already experienced

Your business isn't hiding in some market research report.

It's hiding in your own story.

What problem did you solve that others would pay you to solve for them?

Start there.

—-

Need help writing targeted content?

Get my 10 proven templates (free)

Each designed to speak directly to your ICP's specific emotional state and gets them to throw money at you (in a good way)

Get them here: jonbrosio.com/10-templates

You cannot convince me otherwise…

Most offers die because: 

They're too rigid.

One price. One promise. One way in.

And when prospects aren't ready for that specific commitment? 

They bounce.

Here's what I’m talking about…

I have one core offer. 

But it has multiple entry points:

• HQ tier for community and core training
• Gold for weekly coaching and masterclass access
• 1:1 for those ready to move fast with hands-on support

Same destination. 

Different starting lines.

The problem?

Writing three different versions of the same offer without sounding repetitive or confusing was eating my time.

Each tier needed:

Its own offer doc
Its own messaging angle
Its own positioning that spoke to different readiness

But I didn't want to start from scratch three times. 

That's where most people get stuck—they either oversimplify and lose nuance, or they overwrite and confuse people.

Enter: Gamma Agent.

I've been testing it to craft offer pages for each tier—same core value proposition, but tailored messaging for where prospects are in their journey.

One prompt. 
Three versions. 
All optimized for conversion.

The result?

I'm speaking directly to different segments:

The Silver sees simplicity and community
The Gold sees structure and support
The Private client sees speed and attention

All from one offer. All painfully clear. 

All converting.

(Most important part, by the way…)

For more on this - check out Gamma

How to make $10K months your new normal.

I remember my first $10K month.

• I screenshotted the Stripe balance
• I called my now wife
• I took a deep breath

I felt like I'd won the lottery.

Then month two hit $10K again.

Sudden relief: "Maybe this wasn't a fluke."

By month three, I was planning how to hit $15K.

Because $10K had become my baseline.

Here's what I learned about turning miracles into habits:

𝗦𝘁𝗲𝗽 𝟭: 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 (𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲)

Most creators build audiences first.

Big mistake.

Start with a $1K-$5K offer that solves a specific problem for a specific person.

Now you only need 2-5 clients per month.

Not 200...

𝗦𝘁𝗲𝗽 𝟮: 𝗣𝗼𝘀𝘁 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗱𝗮𝗶𝗹𝘆

Forget viral content. Write for your ideal client.

Every post should make them think: 

"This person understands my struggle."

One post. 
One problem. 
One day at a time.

Consistency beats virality.

𝗦𝘁𝗲𝗽 𝟯: 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 𝘃𝗶𝗮 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀

Social media is the appetizer.

Private conversations are the main course.

When someone comments or DMs, move them to email or text.

That's where relationships form.

That's where trust builds.

That's where money changes hands.

𝗦𝘁𝗲𝗽 𝟰: 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘇𝗲 𝗳𝘂𝗹𝗳𝗶𝗹𝗹𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗲

After delivering your offer 5 times, you'll see patterns.

• What works
• What doesn't
• What clients need most

Turn those insights into systems.

Frameworks
Templates
Processes

Now you can help more people without working more hours.

The difference between a $10K month and a $10K business?

Repeatable systems.

Most solopreneurs treat every month like starting over.

They pivot
They reinvent
They chase shiny objects

Successful creators follow the same 4 steps.

Every month.

Until $10K feels boring.

The easiest way to change your life? One move...

(Most people never realize how close they actually are.)

You're probably closer than you think.

Like... scary close.

Success isn't some complex algorithm.

It's embarrassingly simple.

You're literally one thing away:

• One IDEA → that resonates with your audience
• One OFFER → that solves their biggest pain
• One HABIT → that you actually stick to
• One CLIENT → who pays premium and refers others
• One FUNNEL → that works without you babysitting it
• One CONNECTION → who believes in your vision
• One BREAKTHROUGH → that unlocks everything else

That's it.

One.

Not ten.
Not fifty.
One.

But instead of focusing on ONE thing...

Most creators are playing business whack-a-mole:

• Starting 5 different offers
• Building 3 separate funnels
• Chasing 12 potential partnerships
• Testing 8 content strategies
• Juggling 15 "opportunities"

This isn't entrepreneurship.

This is ADHD with a business license.

Here's what actually works:

• Pick ONE offer
• Build ONE funnel
• Focus on ONE traffic source
• Serve ONE type of client
• Master ONE skill at a time

Boring?

Maybe.

Profitable?

Absolutely.

Your breakthrough is closer than you think.

Stop looking for it everywhere.

Start building it somewhere.

Why mediocre offers beat perfect ones.

(And it's not even close.)

I've watched it happen dozens of times:

Creator A spends 8 months perfecting their offer:

• Bonus materials galore
• Every module optimized
• Flawless production value

Creator B throws together a basic framework in 2 weeks.

• Simple PDF worksheets
• Basic Zoom calls
• Zero polish

Guess who makes more money?

Creator B. 

Every single time.

WhY?!

The reason is simple...

Because Creator B can SELL.

(If I could triple underline that word, I would...)

They know how to articulate value
They're comfortable asking for money
They understand their audience's pain points

Creator A? 

They hide behind "perfection" because they're terrified of rejection.

Here's what I've learned after helping 100+ creators build profitable businesses:

The most important skill in business:

Learning to sell.

The second most important skill:

Learning to automate selling.

(That word would get a double underline...)

Everything else is just expensive procrastination.

• Your funnel is worthless if you can't sell
• Your branding doesn't matter if you can't sell
• Your "perfect" offer is meaningless if you can't sell

Selling is the bridge between your knowledge and their transformation.

Without it, you're just an expensive hobbyist.

Most creators get this backwards.

They perfect the offer before they perfect the sell.

Then wonder why their "amazing" course gets crickets while their competitor's basic program prints money.

Start with selling.

Get comfortable with rejection
Learn to articulate value clearly
Practice asking for money without apologizing

Then—and only then—worry about making it "perfect."

Because a mediocre offer that sells beats a perfect offer that doesn't.

Every. Single. Time.

/ The most profitable skill you'll ever learn?

It's not: 

• marketing
• copywriting
• or even sales

It's the ability to get s**t done.

Fast.

Money loves speed.

Your clients love speed.

Transformation happens at the speed of implementation.

Not perfection.

The greatest solo creators I know have one thing in common:

They move fast
Experiment often
And pivot without drama

While others are still "researching" their market, they've already launched.

While others are perfecting their sales page, they're already collecting money.

While others are waiting for the "right time," they're already helping people.

You can have the greatest offer in the world.

But if you edit it into submission...
If you over-engineer every detail...
If you wait for it to be "perfect"...

You'll miss your window.

The market rewards action, not intention.

Your ideal client isn't waiting for your masterpiece.

They're waiting for their problem to be solved.

Today.

Right now.

Speed isn't about being sloppy.

It's about being decisive.

It's about shipping version 1.0 so you can learn what version 2.0 should be.

It's about getting feedback from real humans with real problems and real credit cards.

Not from your journal.
Not from your mastermind group.
Not from your mentor calls.

From the market.

The only vote that counts is a purchase.

Everything else is just noise.

Stop editing.
Start shipping.

Money is waiting on the other side of your hesitation.

/

The most expensive mistake I see entrepreneurs make?

(It cost me 2 years to learn this lesson)

Trying to be "unique" instead of asking these 8 words:

"What if I made it easier for you?"

I spent years trying to create something revolutionary.

Some never-before-seen solution that would change everything.

Meanwhile, people were getting rich solving boring problems better.

Here's what actually works:

• Find a proven niche
• With a pesky problem
• And people with money
• Make the solution easier

Not sexier. Easier.

Netflix didn't invent movies.
They made watching them easier.

Spotify didn't invent music.
They made listening easier.

Zoom didn't invent meetings.
They made hosting them easier.

Your breakthrough isn't creating something new.
It's taking something that works and removing friction.

Better tech.
Simpler process.
Clearer instructions.
Faster delivery.

The market doesn't pay for innovation.
It pays for convenience.

While everyone's chasing the next big thing, you can get rich making the current thing work better.

Stop trying to reinvent the wheel.
Start asking how to make it roll smoother.

How to scale your income w/o finding a single new client

(Especially if you're tired of the content hamster wheel):

Most solopreneurs think scaling means more clients.

• More content
• More outreach
• More followers
• More everything

That's the hard way...

There are only 3 ways to scale your solo business:

1. Increase the number of clients
2. Increase the average order value
3. Increase the lifetime value of a client

99% of people obsess over #1.

They chase every lead
Post daily hoping for virality
Burn themselves out trying to fill their pipeline

Meanwhile, #2 and #3 are sitting right there.

More predictable
More controllable
More profitable

Consider this:

You have 10 clients paying $1,000 each.
That's $10K/month.

Option A: Find 10 more clients. 
(Double your workload)

Option B: Raise your prices to $1,500. 
(Same workload, 50% more revenue)

Option C: Add a $500 upsell. 
(Same clients, 50% more revenue)

Which sounds easier?

The wine industry figured this out decades ago...

A restaurant doesn't succeed by serving more tables.
It succeeds by increasing the average check size.

Add an appetizer.
Suggest the wine pairing.
Mention the dessert.

• Same customers
• Higher revenue
• Better margins

Your business works the same way.

Stop chasing new clients.

Start maximizing existing relationships.

• Build systems for repeat purchases
• Create premium tiers of your core offer
• Package complementary services together
• Focus on client success (happy clients buy more)

The client acquisition game is exhausting.

The client value game is sustainable.

One requires constant hustle.
The other requires strategic thinking.

Choose wisely.

—

Need help writing targeted content?

Get my 10 proven templates (free)

Each one designed to speak directly to your ICP's specific emotional state and move them toward throwing money at you (in the best possible way)

Get it here: jonbrosio.com/10-templates

Why most creators never hit $10K/month.

(It honestly drives me crazy because it's not that hard...)

They're building a house without a foundation.

I see it everywhere:

"I need better copy."
"I need more funnels."
"I need more followers."

No.

You need four things...

That's it.

Because I've watched hundreds of creators, coaches, and service providers chase shiny objects while missing the fundamentals.

The ones who hit $10K consistently?

They master the basics first.

Your $10K/month business only needs:

𝗢𝗻𝗲 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲 𝗼𝗳𝗳𝗲𝗿

Not a service menu. 

One thing that solves one problem for one type of person.

𝗢𝗻𝗲 𝘀𝗮𝗹𝗲𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀

Not a maze of calls and consultations. 

One clear path from interest to purchase.

𝗢𝗻𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝘀𝘆𝘀𝘁𝗲𝗺  

Not custom work every time. 

One proven process you can repeat infinitely.

𝗢𝗻𝗲 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝗰𝗵𝗮𝗻𝗻𝗲𝗹

Not omnipresence. 

One platform where you show up consistently.

Want proof?

My client:

• Was offering custom services
• With different sales processes
• Was active on 5 platforms
• Couldn't close consistently

We simplified to:

• One $1.2K offer (to convert new prospects)
• One core offer on the backend ($12,000)
• One 6-week program (ascension offer)
• One platform (LinkedIn + email)

Result? 

$13K in her second month together...

Because focus creates force.

When you try to be everything to everyone, you become nothing to no one.

When you become the go-to person for one specific transformation?

People pay premium prices.

• The best restaurants don't serve everything.
• The best doctors don't treat everything.
• The best creators don't offer everything.

Master your four foundations first.

Then add complexity.

Not before.

The math that changed everything for my business:

(That most people still overlook...)

It's 5x easier to double your prices than double your clients.

Most solo business owners get this backwards.

They're obsessed with getting more people in the door.

• More content
• More platforms
• More funnels
• More ads

Meanwhile, their best clients are ready to pay 2x, 3x, even 5x more.

They just never get asked...

I see this everywhere:

The coach with 50 clients at $500/month who could serve 10 clients at $2,500/month

The consultant doing $2K projects who could deliver $10K transformations

The designer charging $1K for logos who could create $5K brand identities

Same skills.
Same time investment.
Completely different outcomes.

But everyone's addicted to the acquisition game because it feels like growth.

"Look, I got 5 new leads this week!"
"My email list grew by 100 people!"
"I had 20 discovery calls!"

Vanity metrics that don't pay your rent.

Here's what actually moves the needle:

• Keeping the clients you have
• Serving them at a deeper level
• Asking what else they need
• Creating premium pathways

The restaurant server doesn't need more tables.

They need their current tables to order wine.

(my industry folks can hear their somm HAMMERING this into their head...)

You don't need more clients.
You need your current clients to ascend.

One problem
One person
One offer

But make that offer so good that people happily pay premium for it.

Stop chasing volume.
Start building value.

Every business podcast follows the same script:

(and it drives me crazy...)

• "Tell me your story."
• "What's your morning routine?"
• "Any final advice for our listeners?"

And you walk away thinking:

"Cool story. Now what do I actually DO?"

That's the problem we solved...

"The Growth Question" launches today—and it's nothing like what you've heard.

Instead of interviews, we do live coaching.

Real creators. Real problems. Real solutions.

Every episode:

A business owner brings us the ONE question blocking their growth.

We coach them through it.

No script. 
No rehearsal. 
No holding back.

You get to watch:

• How we diagnose the real problem
• What frameworks we use to solve it
• The exact moment they break through

Craig Shoemaker and I have been coaching creators for years.

We know the patterns:

• Unclear offers
• Wrong audiences
• Broken funnels
• Pricing fears

And we know how to fix them.

Fast.

5 episodes are live right now.

More dropping every week.

Because the best way to learn?

Watch someone else get the breakthrough you need.

—

Want to see what real coaching looks like?

We're doing a FREE live breakdown call on 11/22 at 11am CT.

Share this post, screenshot it, send it to me.

First 100 people get the registration link.

Let's solve your growth question together.

I discovered the $200k secret while selling wine.

(The same secret most people never learn...)

At the restaurant, our best nights weren't when we packed the dining room.

They were when we got existing customers to order:

• The expensive bottle
• The premium appetizer
• The dessert course

Same principle applies to your solo business.

Here's the blueprint that actually works:

1. Create a $500 offer
2. Get 10 clients
3. Systemize the delivery
4. Upsell 25% to a $1k/mo offer
5. Repeat step 3
6. Upsell 25% to a $2.5k/mo offer
7. Repeat step 3

Keep seeing how far you can take it.

Most creators are obsessed with getting new customers.

They should be obsessed with ascending existing ones.

Why?

Your current client has already jumped the biggest hurdle:

They trust you enough to pay you.

Everything after that is just increasing the value exchange.

Think about your favorite brands:

• Netflix started with DVDs, now it's streaming + originals
• Apple, with computers, now it's an entire ecosystem
• Amazon started with books, now it's everything

They didn't get new customers for each product.

𝙏𝙝𝙚𝙮 𝙜𝙤𝙩 𝙚𝙭𝙞𝙨𝙩𝙞𝙣𝙜 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙩𝙤 𝙗𝙪𝙮 𝙢𝙤𝙧𝙚 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨.

That's the game.

Here's what this looks like in practice:

Year 1: 
10 clients × $500 = $5k/mo

Year 2: 
(7 clients × $500) + (3 clients × $1k) = $6.5k/mo

Year 3: 
(5 clients × $500) + (3 × $1k) + (2 × $2.5k) = $10.5k/mo

Same original 10 customers. Doubled your income.

Without a single new acquisition.

Stop fishing for strangers when your goldfish are ready to become sharks.

The money is in the ascension.

Before I built a 6-figure business, I was a server.

I wasn't trying to be: 

• The chef
• The sommelier
• AND the maitre d...

I mastered one thing: 

Making people feel taken care of.

Then I got really, really good at it.

(Cue blushed cheeks because I sound like a turd...)

Here's what most solopreneurs get wrong:

They think MORE equals BETTER.

• More skills
• More problems
• More audiences

But width without depth is just chaos.

That's why I recommend, when starting out:

𝗠𝗮𝘀𝘁𝗲𝗿 𝗼𝗻𝗲 𝘀𝗸𝗶𝗹𝗹.

Pick the thing that comes naturally to you. The thing others struggle with but you find intuitive.

Then go deeper than anyone else is willing to go.

(That's what she said...)

Because when you're genuinely great at one thing, people pay premium prices.

𝗦𝗼𝗹𝘃𝗲 𝗼𝗻𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺.

Not the flashiest problem.
Not the most complex one.

The one that haunts your ideal client. The one they've been trying to solve for months—maybe years.

Become the person who solves it completely.

𝗦𝗲𝗿𝘃𝗲 𝗼𝗻𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.

Stop trying to help everyone and start obsessing over someone.

Learn their language. Understand their fears. Know what keeps them up at night.

(Again... that's what she said)

(Okay... maybe not...)

Then speak to them like you've been living in their head.

This approach feels limiting.

I get it.

Every course creator is telling you to scale, diversify, build multiple streams.

But here's the truth:

You can't build a skyscraper on shallow foundation.

Dig deep first.

The empire comes later.

How to double your business revenue.

(Without getting a single new client):

This is how the top 1% actually scale....

Here's the thing:

Everyone obsesses over client acquisition.

Few focus on client value optimization.

Result?

They work twice as hard for the same money.

Smart solopreneurs use these 6 levers:

• Price increases
• Recurring revenue models
• High-ticket course offerings
• Strategic upsells and downsells
• Premium service packages
• Value-based pricing structures

Pick any two.

Implement properly.

Double your revenue.

Example:

20 clients × $1,500 = $30K/mo
8 clients × $3,500 + $800 recurring = $36K/mo

Fewer clients.
Higher revenue.
More freedom.

Because I stopped chasing volume and started optimizing value.

The uncomfortable truth?

You're probably undercharging.
You're definitely under-leveraging.
You're possibly over-delivering.

Most creators are trapped in the "more clients" hamster wheel.

When the real money is in maximizing each relationship.

I built a $10K/month business in my spare time.

(While everyone else was chasing viral content):

Here's what they don't tell you about digital products:

They're not just the fastest way to $10K/month.

They're the only way that makes mathematical sense.

Think about it...

Physical products = inventory + shipping + headaches

Digital products = create once + sell forever + pure profit

The math isn't even close...

But here's where most creators get stuck:

They think "digital product" means some complex course with dozens of modules.

Wrong.

Your expertise is your product.

• Package it. 
• Price it. 
• Deliver it.

All you need:

• One clear offer (what problem you solve)
• One fulfillment method (how you solve it)
• One distribution channel (where you find people)
• One post per day (to attract them on that channel)

I started simple:

90-minute strategy session. $1K.

Same framework every time. 
Same transformation. 
Different client.

Then I realized something powerful...

Why deliver this transformation to one person when I could deliver it to ten?

Group coaching changed everything.

Same 90 minutes. Same framework. Same results.

But instead of $1K, I was making $10K.

From the exact same time investment.

This is the leverage most solo creators never find.

They stay stuck in 1:1 delivery.

Time for money. 
Income ceiling.
No scale. 

But when you move to group delivery?

Your time investment stays the same.
Your income potential explodes.

1 hour × 1 person = $300/hour
1 hour × 10 people = $3,000/hour

Same expertise. Same value. 10x the return.

Digital products aren't just about profit margins.

They're about time leverage.

The ability to impact more people without working more hours.

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Codie A. Sanchez's LinkedIn Performance

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