Zac Mason

Efficient Fitness™

Too Busy For Strict Yo-Yo Diets & Hardcore Workouts?... 

Get Your Lean, Fit & Strong Body Back, Without Feeling Starved & Only Training 3 Days A Week, Using My Metabolic-Recomp-Method™

My program is a 1on1 tailored service For CEO’s &  Business Owners.

The Fat Loss Coach

Has Your Metabolism Declined? → Want to get back on a metabolic incline to drop 2-3 Jean Sizes in 90 days or less? ... First 👉 'Visit My Website' to get my: '4 Healthy Habits That Stall Your Metabolism' [Free Guide]

Most men don’t plan on getting out of shape...

But between the stress of work, building a business, marriage, fatherhood, and decay in free time...

Health often falls off the wagon.

I know, because I lived it.

I was working 60+ hours in a fledgling business, 

Eating and drinking more just to take the edge off.

Telling myself I’d get back on track "soon."
The gut crept up up on me.
My energy dropped. 

And everyone around told the same story:

... “My metabolism just slowed down.”
... “I used to be fit and train a lot… but then life got busy.”

And when they finally tried to get lean again?

They went all-in.
Strict diets. Hardcore workouts. Fad plans.
Only to burn out, fall off, and regain the weight.

I was on the same path... until I made a change.

The gym became my outlet. 
A way to reset my mind.
(And it worked).

I fell in love with how it made me feel.

Eventually, I stepped on stage as a natural bodybuilder.
(Reaching 6% body fat.

But then it hit me...

 → That wasn’t sustainable either.

But when I learned how the body really works... 

✔ How muscle protects your metabolism.
✔ How fat loss happens through data and feedback, not guesswork.
✔ How to stay lean without sacrificing your career, your family, or your life.

That shift changed my body and my life.

And now it’s the foundation of how I help other men do the same.

Today, I coach high-performing men reverse metabolic decline by:

→ Shedding stubborn fat
→ Building strength and visible muscle
→ Regaining energy, confidence and control
→ Staying lean for life, even when life gets hectic

… Even with a busy schedule, travel, client lunches, and family dinners.

No starvation.
No 6-day gym schedule.
No all-or-nothing diets or fads.

Just a proven system that fits into your life.
(Not one that takes it over)

All through my 1-1 Metabolic Recomp Method coaching.

So if you’re ready to ditch the dad-bod, rebuild your identity,
and finally have a body that reflects your success...

Message me: "Ready"

I'll personally send you the details about my 1-1 Metabolic Recomp Method.
(No AI / bots).

Ps.

my 1-1 coaching is capped to 25 spots, so you get all the support you need every week.

Online Health and Fitness Coach

Lomit Patel

Chief Marketing & Growth Officer | Author | Startup Advisor | ex Roku, IMVU, Texture

I help startups turn community into a durable growth engine — not a marketing channel.I’m a growth and marketing executive with 20+ years of experience helping category-defining companies scale revenue efficiently — without losing trust, focus, or signal. I’ve led growth across consumer and emerging platforms, including Roku, IMVU, Texture, TrustedID, Tynker — and now serve as CMO of TYB.At TYB, I focus on community-led growth, customer participation loops, and systems that compound trust, revenue, and retention over time. My work sits at the intersection of community, growth, and AI — using automation and disciplined experimentation to reduce noise and build systems that scale.I’m also the author of Lean AI, a bestselling AI growth marketing playbook in Eric Ries’s The Lean Startup series.Career highlights• Scaled revenue from $1M → $100M+, driving hypergrowth with efficient CAC &amp; ROI• Delivered 5 consecutive years of record-breaking growth at IMVU (#2 highest-grossing gaming app)• Played a key role in 4 startup exits: Roku (IPO), Texture (Apple), TrustedID (Equifax), Tynker (BYJU’S)• Managed $50M+ in annual marketing spend across acquisition, retention, and monetization• Led GTM strategy &amp; launches across emerging tech, including Web3, NFTs, and digital currencies• Built and led high-performing hybrid &amp; remote growth/marketing teams of 20+I believe the next era of growth won’t be won by louder marketing — but by earned trust, strong communities, and systems that quietly compound over time.Always happy to connect with founders and growth teams exploring community-led growth.Views are my own.

Chief Marketing & Growth Officer

Manage the growth and marketing teams (user acquisition, engagement, retention, monetization), including budgets, strategy, channels, branding, PR, research, and data analytics.

The strongest beauty brands don’t sell skincare.

They sell restraint.

rhode skin didn’t launch with 40 SKUs.

They launched with discipline.

Fewer products. Clear positioning. Cohesive aesthetic.

In a world of overstimulation, simplicity became the differentiator.

You don’t buy Rhode for options.
You buy it because it removes friction.

For founders, the takeaway.
Curation is a growth strategy.

When your brand edits aggressively, consumers trust more deeply.

At what point does “more choice” start eroding brand power instead of expanding it?

CMO @ TYB | Scaling Community-Powered Brands with AI | 4x Exits | Author, Lean AI

Most DTC brands misunderstand loyalty.


They equate loyalty with points, perks, or programs, but it goes beyond that.

For DTC Shopify brands, customer loyalty is about earning repeat preference when switching is easy. This is especially true when competitors offer lower prices, ads are ubiquitous, and customers can leave with minimal friction.

The real test of loyalty lies ahead. In 2026, the brands that succeed won't necessarily have the most sophisticated loyalty programs. Instead, they will:

• Show up consistently across fragmented channels
• Use AI to reduce friction, not manipulate behavior
• Deliver reliability in the mundane moments
• Treat loyalty as a system, not just a campaign

After over 20 years in growth and DTC, I've observed an uncomfortable truth: 

Most loyalty strategies focus on optimizing repeat transactions rather than fostering repeat belief. And it is belief that compounds.

I recently published a deep dive article that covers:

- Why traditional loyalty programs are failing
- What customer loyalty truly means for DTC Shopify brands
- How trust, experience, and consistency outperform discounts
- A practical framework brands can implement immediately

If you're building or scaling a DTC brand on Shopify, this perspective will transform your approach to retention. 

Curious to hear how others are currently addressing loyalty: Are you investing more in programs or in experience and trust? 👇 

#ecommerce #brands

Customer loyalty for DTC Shopify brands is a brand’s ability to earn repeat preference through trust, consistent experience, and reliability—not just 

Open article: Customer Loyalty for DTC Shopify Brands in 2026 by Lomit Patel • 7 min read

Customer Loyalty for DTC Shopify Brands in 2026

One of the best parts of working at TYB is partnering with founders who are building brands with real community at the center.

Many of the brands on TYB today were founded by women who get something important about modern growth.

The strongest brands are built with their communities, not just marketed to them.

It’s amazing to see communities forming around brands like:

✨ Emily Weiss – Glossier, Inc.
✨ Selena Gomez – Rare Beauty
✨ Laney Crowell – Saie
✨ Shai Eisenman – Bubble
✨ Jen Atkin – OUAI
✨ Lindsey Carter – SET ACTIVE
✨ Elizabeth Stein – Purely Elizabeth
✨ Amy Liu – Tower 28 Beauty, Inc.
✨ Shakira – isima
✨Olamide Olowe - Topicals 
✨Siffat Haider - Arrae 
✨Babba (Canales) Rivera - Ceremonia
✨Sofie Pavitt - Sofie Pavitt Face
✨Julie Schott - Starface World

And of course, Ty Haney, who created Try Your Best (TYB) after building Outdoor Voices and is now also the founder of Joggy.

These founders and so many more on TYB aren’t just launching products. They’re building brands people genuinely want to be part of.

Grateful to support so many incredible female founders in the TYB ecosystem and excited to see what you build next.

Who are some other female founders building brands with strong communities that we should all be paying attention to?

Celebrating the Female Founders Building the Future of Community Commerce.

Clicks are dead. Community is alive.


In my first 150 days as CMO at Try Your Best (TYB), I realized something big: growth doesn’t come from paid media. It comes from trust, participation, and community.

We built a community-led, content-powered GTM system that:

- Measured zero-click attribution
- Created compounding growth loops
- Delivered 330% YoY growth

Here’s the truth: B2B and B2C buyers don’t convert through clicks. They convert through familiarity, engagement, and social proof, often in dark social channels like DMs, group chats, and feeds.

I captured everything in a playbook: how we uncovered our organic baseline, stopped mistaking retargeting for growth, and built a system that scales without relying on paid media.

If you’re a CMO or growth leader, this is how modern GTM really works.

How are you building growth through community and content, not just clicks?

Read the full article below👇

Clicks are dead, and dark social is alive. As CMO at TYB, I built a community-led, content-powered GTM system that scales without relying on paid medi

Open article: Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C by Lomit Patel • 4 min read

Community Over Clicks: A CMO’s 150-Day GTM Playbook for B2B & B2C

The strongest accessories brands don’t sell bags.

They sell practicality without apology.

BAGGU made reusable bags cool before sustainability became table stakes.

Bold prints.
Affordable price.
No luxury positioning.

They made “everyday” feel designed.

The lesson:
Utility scales when it feels intentional.

If your product solves a boring problem, brand is what makes it memorable.

Are we underestimating how powerful “simple” can be?

CAC has risen 60% in the past five years.


Most Shopify brands are still spending like it hasn’t.

For years, the DTC growth playbook was simple:
Acquire → Convert → Repeat.

As long as paid social was cheap, the math worked.

But today many brands are pouring more and more budget into acquisition while ignoring the bigger lever: retention.

The result is what I call the leaky bucket problem.

You keep spending to acquire customers…
but they don’t stay long enough for CAC to pay back.

The data is clear
• A 5% increase in retention can drive 25–95% higher profits
• Repeat customers spend ~67% more than new customers

Yet most marketing budgets still skew heavily toward acquisition.

The brands winning in 2026 are changing the question.

Instead of asking

“How do we acquire more customers?”

They’re asking

“How do we turn customers into fans?”

Because fans

→ Buy more frequently
→ Stay longer
→ Bring others with them

That’s when growth starts to compound instead of reset every month.

The real shift isn’t acquisition vs retention.

It’s using retention to make acquisition more efficient.

I break this down in more detail here:
https://lnkd.in/g6zea4zh

Curious how other operators are thinking about this
Are you investing more in acquisition or retention in 2026?

#marketing #ecommerce

Open article: Shopify Retention vs. Acquisition: Where to Invest in 2026 by tyb.xyz

Shopify Retention vs. Acquisition: Where to Invest in 2026

The strongest fashion brands don’t sell trends.

They sell accountability.

Reformation made sustainability visible.

Carbon stats.
Supply chain transparency.
Clear messaging.

They turned ethics into aesthetic.

The takeaway:
When your operations are part of your story, brand feels earned.

How many brands hide the process instead of highlighting it?

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Zac Mason

Lomit Patel

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The Battle

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