Matthew Fried

Ace Natural Inc

My primary role is to develop relationships, grow our business, and be a leader of our Sales Team. We've been delivering Organic food using sustainable practices to the area's most visionary food businesses for more than 20 years.

Sales Development Executive

The Vitality Hub

The Vitality Hub ⚡️ is the place to break free from diet stress, unlock your energy, & build lasting confidence!

Lose 5+ pounds of unwanted body fat in your 1st month—and keep it off—with my proven '3P' system. Guaranteed!

Everything you need to regain control of your nutrition, exercise, and stress is broken down into short videos.

Here's what you get inside ...

💚 The Roadmap To Vitality (Flagship course on Deep Health)

🥑 Personalized Nutrition Guide (Tailor-made)

🛒 Food Shopping Templates & Recipes (For busy parents!)

💪 Fitness & Mobility Routines (With videos!)

☎️ FREE: 1:1 Health Consult (Unblock yourself!)

⚡️ Live Workshops & Q&A's with Coach Matt (2-4 per month)

... and much more.

Start feeling younger today!

Join Here FREE ➔ https://www.skool.com/vitality

Nutrition Coach

Here at Ace, we have a small, great team of people working to deliver the highest quality Organic & natural food ingredients to the tri-state area, and beyond. My main focus to to make sure that one of our key foundations - "High Service" - is always improving.

Customer Service Manager and Sales Representative

Eli Fried Inc.

EFI was a family-owned an operated distribution company that specialized in bulk dried fruits, nuts, candy, and gluten-free bakery supply.

We built a strong reputation over many years (almost 100!) of trust with our customers & vendors.

My main jobs here were running the day-to-day operations, customer service, and sales.

Customer Service Operations Manager

I help men 40+ outperform 90% of their peers, turn back life’s clock, & feel years younger. 100+ coaching transformations + a 100% results guarantee!

Hi! I'm Matt Fried. I've been a customer service and sales leader for 25+ years.

With Ace Natural since 2015, I lead our organic food service ingredient sales division. I'm responsible for our top food service accounts, new client acquisition, & launching new brands into the market. Prior to my current business development role here, I was the Customer Service Manager.

Prior to Ace Natural I led Customer Service and Operations for Eli Fried Inc., a food service distribution company specializing in dried fruits, nuts, & gluten-free bakery supply.

My experience selling healthy food and working with clients runs deeper than my professional life; these values are the backbone of my personal life.

I've been writing daily about healthy living since 2013, with over 4000 posts to date. I coach people who are struggling with their nutrition & fitness inside an digital community and 1:1.

I am an avid chess & soccer player, father of 2 amazing teenagers, and husband to a woman who continues to make me better every day.

While I carry a pen, paper, and a physical book with me everywhere I go, I am also a power user of many different software & technical tools, using systems, AI, & automation daily.

I simplify nutrition so that you can reclaim your vitality.

I created Level One Nutrition so you no longer have to follow stressful or complicated diet plans.

The core values behind my approach are:

🥑 Inclusion: I believe in flexibility and a wide variety of choices.

👨🏼‍⚖️ Non-judgement: There is no such thing as a 'good' or 'bad' food.

🎯 Consistency: It has to be something you enjoy and will stick to.
 
1️⃣ Individuality: No one diet or fitness plan works for everyone.

You don't need advanced, difficult-to-follow tactics.

You should start on Level One, and that's a good thing.

I don't work for or have any affiliation with Wild Orchard.

However I have had the pleasure of meeting Michael D. Ham and learning more about the story & the quality of his tea products.

It's unmatched.

I drink Wild Orchard tea at home.

If you're looking for a great holiday gift this year, consider this :)

Leading Foodservice Business Development for Ace Natural 🥑 The Greenest Organic Ingredient Distributor in the USA!

VertxAI

We're building an AI-powered fundraising infrastructure platform on a mission to transform how early-stage startups raise and manage capital especially in ecosystems where access to investors, guidance, and structure is still a privilege.

In India and across emerging markets, millions of talented founders face persistent barriers not due to lack of innovation, but due to a deeply fragmented, inaccessible, and network-biased funding landscape. Raising funds is hard enough, but what comes after from compliance and investor reporting to deal tracking and legal workflows is often chaotic and unstructured, costing founders months of momentum.

Vertx solves this end-to-end. From validating ideas and generating investor-grade decks to investor matchmaking, deal pipeline management, and post-funding operating systems, we offer a unified platform where founders and investors can go from idea to investment and scale beyond. We're proud to be reducing the post-fundraising burden from months to days through automated investor updates, compliance tracking, funding milestone workflows, and more.

Here, I lead acquisition and brand strategy across global founder communities , work with angels, syndicates, and VCs to co-create capital pathways both for Vertx and the startups on our platform, spearhead strategic expansion into universities, deploying Vertx through enterprise SaaS licenses and fundraising literacy programs to empower students to launch and fund their ventures before graduation , contribute to fundraising strategy, investor onboarding, and syndicate design, enabling Vertx to scale its own capital stack while helping thousands of founders do the same.

To date, we’ve supported 5,000+ founders across 76+ countries and launched a virtual incubation suite to bring structured startup building into college ecosystems.

We're not just building tools. We’re laying the rails for a more inclusive and efficient future in global startup fundraising.

Building

BetterPlace

1.Spearheaded the growth of cloud-based HRMS and LMS SaaS solutions for employee lifecycle management across diverse industries, including BFSI, retail, manufacturing, IT/software development, hospitality, healthcare, and facility management.
2.Managed HRMS modules such as Hire ATS, Onboarding, Biometric Attendance, Verification, Geo-location Attendance, Time & Attendance, Payroll Processing, Vendor Management, ensuring streamlined workflows for clients.
3.Expanded presence in enterprise markets, understanding customer pain points through regular interactions from initial discussions to post-deployment support, ensuring high customer satisfaction.
Worked with cloud infrastructure to deliver scalable, secure SaaS products, ensuring seamless integration across multiple enterprise systems, presenting customer insights to inform product development and align with market needs.
4.Collaborated with cross-functional teams including engineering, UI/UX, sales, and marketing to deliver intuitive, user-friendly, and globally scalable HRMS solutions, to drive product innovation and ensure client satisfaction, driving adoption in both domestic and international markets.
5.Successfully generated leads contributing to over $125k in Monthly Recurring Revenue (MRR) through cold calling, LinkedIn outreach, and targeted email campaigns for prospecting and client acquisition.
6.Skilled in CRM automation using tools like Zoho, and proficient in designing and executing cadences to optimize outreach and increase lead engagement.

New Business Development

NextLeap

Top PM Fellow at PM Fellowship

https://nextleap.app/portfolio/tharun-ps

Product Management Fellowship

Kaar Tech

1.Exceeded sales targets, achieving 135% of yearly sales goals, closing 1.5 Crore INR in Annual Recurring Revenue (ARR) for SaaS products like KEBS and KTERN across global markets.
2.Engaged with enterprise customers to identify their pain points, offering tailored cloud-based solutions in HR and employee management software.
3.Led a team of 5 to manage the end-to-end sales cycle, aligning product features with evolving customer needs across BFSI, IT, and manufacturing sectors.
4.Partnered closely with product and marketing teams to ensure the product roadmap met the specific demands of enterprise-scale HR operations.
5.Conducted discovery sessions with clients, leveraging technical expertise to align product offerings with customer pain points and deliver tailored solutions.

Business Development Manager

Collaborated with different teams (SDRs, marketing, lead generation) and handled customer negotiations.
Identified potential leads and markets through account scraping, market research, and tools like LinkedIn, ZoomInfo, Lusha, and Sales Navigator.
Execute account scraping techniques to identify potential leads. 
Execute combination of coldcalling, email campaigns, and cold email outreach to initiate contact with prospects.Communicated the value proposition of our products. 
Listened to customer needs during discovery sessions, aligning product features to address specific challenges.
During the discovery sessions, I leverage my technical knowledge to demonstrate how our products can address their specific challenges.
Managed and sold SaaS products, understanding the technical and business aspects of cloud-based solutions.

Business Development Executive

The Sparks Foundation

A world of enabled and connected little minds, building future.

Digital Marketing Specialist

Microsoft

Learnt the in-demand technology skills and work towards solving the real-world problems using the power of Microsoft Azure & GitHub tools.

Software Engineer

Thiagarajar College of Engineering

Managed people of 132 members being Placement Representative

Placement Representative

General Secretary- IT Alumni Club

EWB-INDIA

Partner with corporate & social organizations , involve students and professionals, and offer sustainable solutions in the areas of Water, Sanitation, Energy, Health & Education to improve the quality of life for common people.

To nurture and motivate students and professionals to undertake real life sustainable social projects and create Global Leaders.

EWB-India Member

Microsoft Learn Student Chapter

Organizer

Young Indians

It stands for Youth United Via Action. ‘Yuva’– in the Indian Language Hindi it also signifies Youth, which is the spirit and essence of the association representing the Indians at both EPFL and UNIL.

Senior Chair Person

Office Bearer

Building 𝑽𝒆𝒓𝒕𝒙 (govertx.com), I drive forward the mission of bridging the gap between startups and investors by leveraging AI-driven technology to revolutionize the fundraising process.

At Vertx, my focus is on helping early-stage founders find the right investor partners and scale their startups with the resources and mentorship needed to succeed. I work at the intersection of technology, market needs, and innovation, ensuring that we are building a platform that not only facilitates funding but also adds strategic value to both founders and investors.

As a Gold Medalist and Best Outgoing Student in my engineering batch, I’ve always thrived on blending technology and business to create impactful solutions. Currently,  With my background in business development and growth management in the software industry, I’ve honed my ability to identify key market opportunities, craft data-driven sales strategies, and establish meaningful partnerships that accelerate growth. My passion for product management allows me to deeply understand complex product ecosystems and ensure that they align with customer needs and market demand.

In addition to my professional roles, I’m deeply invested in digital marketing and B2B lead generation, focusing on driving results and scaling business operations efficiently. I thrive on staying ahead of market trends and helping shape products that deliver true value to all stakeholders involved.

If you’re passionate about innovation, startups, and investment, or if you’re looking to connect and discuss career growth in the tech and startup ecosystem, feel free to reach out!

📧 [Email me at pstharun3@𝐠𝐦𝐚𝐢𝐥.𝐜𝐨𝐦/tharun@govertx.com ]
📞 [Call at 6379390059]

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Matthew Fried

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The Battle

Matthew Fried

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matthew Fried's LinkedIn Performance

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