Matthew Fried

I help men 40+ outperform 90% of their peers, turn back life’s clock, & feel years younger. 100+ coaching transformations + a 100% results guarantee!

Hi! I'm Matt Fried. I've been a customer service and sales leader for 25+ years.

With Ace Natural since 2015, I lead our organic food service ingredient sales division. I'm responsible for our top food service accounts, new client acquisition, & launching new brands into the market. Prior to my current business development role here, I was the Customer Service Manager.

Prior to Ace Natural I led Customer Service and Operations for Eli Fried Inc., a food service distribution company specializing in dried fruits, nuts, & gluten-free bakery supply.

My experience selling healthy food and working with clients runs deeper than my professional life; these values are the backbone of my personal life.

I've been writing daily about healthy living since 2013, with over 4000 posts to date. I coach people who are struggling with their nutrition & fitness inside an digital community and 1:1.

I am an avid chess & soccer player, father of 2 amazing teenagers, and husband to a woman who continues to make me better every day.

While I carry a pen, paper, and a physical book with me everywhere I go, I am also a power user of many different software & technical tools, using systems, AI, & automation daily.

Nutrition Coach

I simplify nutrition so that you can reclaim your vitality.

I created Level One Nutrition so you no longer have to follow stressful or complicated diet plans.

The core values behind my approach are:

🥑 Inclusion: I believe in flexibility and a wide variety of choices.

👨🏼‍⚖️ Non-judgement: There is no such thing as a 'good' or 'bad' food.

🎯 Consistency: It has to be something you enjoy and will stick to.
 
1️⃣ Individuality: No one diet or fitness plan works for everyone.

You don't need advanced, difficult-to-follow tactics.

You should start on Level One, and that's a good thing.

Content Creation for B2B & Tech leaders on LinkedIn | Bilingual Spanish - English |

I grew my business from 0 to $12k MRR with video content. 

If you:
Are an expert in your field, but online you feel like an amateur. You avoid the camera and don't know what to post.
and you know founder-led content matters, but procrastination, fear, and lack of strategy keep you stuck.

This is my Signature Content Method:

- Uncover your story: Find the moments that make you relatable and position you as the expert.
- Build camera confidence: Show up authentically without fear or second-guessing.
- Create strategic content: Learn what to say, when to say it, and why it converts. Every post builds trust, shows expertise, or invites conversation.
- Design your conversion funnel: Turn engaged followers into clients with a clear path from content to DM/discovery call to paying customer.
- Track what matters: Measure DMs, discovery calls, and email signups, not vanity metrics.

Founder-led content isn't optional anymore. It's how you scale without hiding behind products or relying only on referrals.

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The Battle

Matthew Fried

Nuria Garcia Nogueron, MBA

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