Matthew Fried

I help men 40+ outperform 90% of their peers, turn back life’s clock, & feel years younger. 100+ coaching transformations + a 100% results guarantee!

Hi! I'm Matt Fried. I've been a customer service and sales leader for 25+ years.

With Ace Natural since 2015, I lead our organic food service ingredient sales division. I'm responsible for our top food service accounts, new client acquisition, & launching new brands into the market. Prior to my current business development role here, I was the Customer Service Manager.

Prior to Ace Natural I led Customer Service and Operations for Eli Fried Inc., a food service distribution company specializing in dried fruits, nuts, & gluten-free bakery supply.

My experience selling healthy food and working with clients runs deeper than my professional life; these values are the backbone of my personal life.

I've been writing daily about healthy living since 2013, with over 4000 posts to date. I coach people who are struggling with their nutrition & fitness inside an digital community and 1:1.

I am an avid chess & soccer player, father of 2 amazing teenagers, and husband to a woman who continues to make me better every day.

While I carry a pen, paper, and a physical book with me everywhere I go, I am also a power user of many different software & technical tools, using systems, AI, & automation daily.

Nutrition Coach

I simplify nutrition so that you can reclaim your vitality.

I created Level One Nutrition so you no longer have to follow stressful or complicated diet plans.

The core values behind my approach are:

🥑 Inclusion: I believe in flexibility and a wide variety of choices.

👨🏼‍⚖️ Non-judgement: There is no such thing as a 'good' or 'bad' food.

🎯 Consistency: It has to be something you enjoy and will stick to.
 
1️⃣ Individuality: No one diet or fitness plan works for everyone.

You don't need advanced, difficult-to-follow tactics.

You should start on Level One, and that's a good thing.

Helping leaders find lasting balance via the 3xBs- Body, Brain, and Business | Fueling genuine growth with clear insights | Sharing from 25+ years of professional experience

Bridging Human & Canine Understanding – Through Education, Coaching, & Behavior

I’m Lotta Spjut, a professional educator, coach, trainer, and entrepreneur with over 25 years of experience helping individuals grow, learn, and thrive. My professional journey has now expanded into the world of canine psychology and training, combining my deep understanding of human behavior with science-based methods for dogs.

🐶 Why Dogs? 
After years of working with human development, I realized that learning, behavior, and psychology principles apply just as much to our canine companions. My education, coaching, and psychology background allow me to help dog owners and professionals understand the deeper aspects of behavior, communication, and training.

📚 A Unique Blend of Knowledge 
I hold: 
✔ Master’s Degree in Didactics (learning & teaching methodologies) 
✔ Bachelor’s Degrees in Health, Nutrition & Education 
✔ ICF Business Pro Executive Coach Certification 
✔ Certified Professional Dog Trainer & Studying to become a Certified Professional Canine Psychologist/Behaviourist

🔹 Holistic Learning Approach: I merge science, coaching, and real-world experience to help both people and dogs thrive together. 
🔹 Behavior & Relationship Focus: I guide owners in understanding not just obedience, but communication, psychology, and emotional balance.

💡 Entrepreneurship & Innovation 
As an entrepreneur since 2007, I’ve built businesses in education, coaching, and well-being, always with a focus on helping others grow, understand and develop. Now, I bring this expertise into the dog world—helping owners, trainers, and professionals gain deeper knowledge and practical tools.

📲 Exciting Next Steps!
* Expanding my work with dog owners, trainers & professionals
* Developing IRL and online resources, coaching, and courses
* Collaborating on research-backed training methods  

📢 Learn More & Work With Me: 
🌐 https://www.lottadogpt.com 
🌐 https://www.lottaspjutbusiness.com

💌 Let’s Connect! 
Whether you’re a dog owner, trainer, coach, or entrepreneur, I’d love to exchange ideas and insights. Feel free to reach out or follow my journey!

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The Battle

Matthew Fried

Lotta Spjut

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