Matthew Fried

I help men 40+ outperform 90% of their peers, turn back life’s clock, & feel years younger. 100+ coaching transformations + a 100% results guarantee!

Hi! I'm Matt Fried. I've been a customer service and sales leader for 25+ years.

With Ace Natural since 2015, I lead our organic food service ingredient sales division. I'm responsible for our top food service accounts, new client acquisition, & launching new brands into the market. Prior to my current business development role here, I was the Customer Service Manager.

Prior to Ace Natural I led Customer Service and Operations for Eli Fried Inc., a food service distribution company specializing in dried fruits, nuts, & gluten-free bakery supply.

My experience selling healthy food and working with clients runs deeper than my professional life; these values are the backbone of my personal life.

I've been writing daily about healthy living since 2013, with over 4000 posts to date. I coach people who are struggling with their nutrition & fitness inside an digital community and 1:1.

I am an avid chess & soccer player, father of 2 amazing teenagers, and husband to a woman who continues to make me better every day.

While I carry a pen, paper, and a physical book with me everywhere I go, I am also a power user of many different software & technical tools, using systems, AI, & automation daily.

Nutrition Coach

I simplify nutrition so that you can reclaim your vitality.

I created Level One Nutrition so you no longer have to follow stressful or complicated diet plans.

The core values behind my approach are:

🥑 Inclusion: I believe in flexibility and a wide variety of choices.

👨🏼‍⚖️ Non-judgement: There is no such thing as a 'good' or 'bad' food.

🎯 Consistency: It has to be something you enjoy and will stick to.
 
1️⃣ Individuality: No one diet or fitness plan works for everyone.

You don't need advanced, difficult-to-follow tactics.

You should start on Level One, and that's a good thing.

I help you become a Happy Skin Coach and make money on 𝗬𝗢𝗨𝗥 terms! | CEO of Johanna Bjurstrom | Keynote Speaker | Published Author |

Ever stare in the mirror and wonder, 

"𝙄𝙨 𝙩𝙝𝙞𝙨 𝙢𝙮 𝙗𝙚𝙨𝙩?"

"𝙄𝙨 𝙩𝙝𝙞𝙨 𝙬𝙝𝙖𝙩 𝙢𝙮 𝙥𝙤𝙩𝙚𝙣𝙩𝙞𝙖𝙡 𝙡𝙤𝙤𝙠𝙨 𝙡𝙞𝙠𝙚?"

When you're sick of monotony. 
When that soul-less job,
Suffocating cubicle,
Nodding to boss,

Feels like prison without bars.

You count days.
You count weeks.

And as the months go by,

The fear of continuing this life overpowers the fear of uncertainty.

I get it. 

I’ve felt trapped and chained too.

𝗕𝘂𝘁 𝘄𝗵𝗮𝘁 𝗶𝗳 𝗜 𝘁𝗼𝗹𝗱 𝘆𝗼𝘂 𝘁𝗵𝗮𝘁...

You could trade that for a healthy & purposeful career?

A life that gets you excited to jump out of bed.

Intrigued?

Imagine waking up with—

Skin that looks like it vacationed in paradise.
A career that fuels your passion + bank account.  
The freedom to ditch the cubicle to work from anywhere.

That's the Happy Skin Coach transformation—

The Holistic Way for Generation X and Beyond.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗵𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵:

Healthy skin and a thriving career are intertwined. 

When you feel good inside, 
It shows on the outside. 

How do I help you achieve that?

My approach isn't a one-size-fits-all solution.  

For years, I've delved deep into various fields —

NLP
Nutrition
Esthetics
Dermopathy
Homeopathy  
Functional medicine
Mitochondrial medicine

This vast wisdom forms the foundation of my unique Happy Skin Coach Method.

 You won't find it anywhere else.  

And now,

My mission is to share my knowledge, 
Teach my unique method, 

With YOU.

Because women shine best when they’re empowered.
When they are radiating and glowing inside out.

I’m here to handhold you to turn your passion for beauty into a thriving business.

Think of it as a personalized roadmap to,

Radiant skin, 
Optimal health,
Financial freedom. 

And a profound sense of well-being. ✨

Ready to embrace a holistic approach to beauty that nourishes your body, soul and bank balance?

If you said YES, then connect with me today!

Johanna Bjurstrom

For years, I believed better products and advanced treatments were the answer.

They weren’t.

My facials worked - but only temporarily. 

Clients kept returning with the same concerns. That’s when I realized something fundamental:

We were treating symptoms, not causes.

After 30 years in the skincare industry and educating over 1,000 professionals, I can confidently say this:

🌿 The future of skincare is holistic.

Clients today want more than surface-level results. 
They want understanding. 
They want long-term transformation.

That’s why I’ve created a clearer pathway inside Happy Skin Academy - helping skin professionals move from symptom-based treatments to root-cause thinking.

🔄 The industry is shifting.

The question is: Are you moving with it?

👉 Comment “Academy,” and I’ll send you the link.

#HolisticSkincare #SkinProfessionals #EstheticianLife #SkinEducation #FutureOfSkincare #RootCause #ProfessionalDevelopment

Founder of The Happy Skin Method™ | Author | Holistic Skin Industry Educator | Leading Skin Professionals Worldwide into Holistic Skin Practitioner™ Certification & Root-Cause Practice

✨ Your facials aren’t failing. They’re incomplete. 

For years, I thought better products were the solution. 

New devices
Stronger actives
More advanced techniques

But clients kept coming back with the same issues. 

Acne that returned
Rosacea that flared
Sensitivity that never fully resolved

That’s when I realized: We can’t treat the skin properly if we don’t understand what it’s trying to communicate. 

The future of skincare isn’t more treatments. 

✨ It’s working from the inside out 
✨ It’s a deeper understanding
✨ It’s root-cause thinking 

That’s why I created Happy Skin Academy for skin professionals ready to evolve. 

Inside you’ll find: 

✨ Face Mapping Starter™ 
✨ The Root-Cause Masterclass 
✨ A clear path toward becoming a Holistic Skin Practitioner™ 

If you’re ready to move beyond surface-level results… Join us!👇

Lead the shift - don’t get left behind 💛 

#HolisticSkincare #SkinTherapist #EstheticianLife #SkincareEducation #BeautyIndustry #SkinTransformation #RootCause #FaceMapping #FutureOfSkincare #HolisticBeauty #HappySkinByJohanna

Why your acne client might actually need magnesium - and how to know!

Most acne treatments focus on the surface. 
Cleansing. 
Peels. 
Actives. 
Extractions. 

But what if the breakout isn’t just about bacteria or oil? 

Magnesium is one of the most overlooked minerals in acne-prone clients. 

Here’s why: Magnesium plays a key role in: 
• Nervous system regulation 
• Cortisol balance • Blood sugar stability 
• Inflammatory response 
• Detox pathway support 

And what do many acne clients struggle with? 
Chronic stress. 
Irregular sleep. 
Sugar cravings. 
PMS flare-ups. 
Inflamed, reactive skin. 

Low magnesium doesn’t “cause acne” directly. 
But deficiency can amplify the internal patterns that drive breakouts. 

So how do you know when to look deeper? 

Clues I look for in the clinic: 
• Acne that worsens during stress 
• Jawline breakouts linked to cycle changes 
• Tension in the body or shallow breathing 
• Cravings for chocolate or salty foods 
• Clients who describe feeling “wired but tired” 

This is where holistic skin work changes everything. Instead of attacking the skin, you start supporting the system. And suddenly, treatments work better. 

Not because you used stronger acids. 
But because you reduced internal pressure. 

This is the difference between symptom-based skincare and root-cause skin therapy. If you’re a skin professional and you’ve noticed acne patterns that don’t fully respond to surface treatments, you’re not missing products. 

You’re missing the pattern.

Comment "MAGNESIUM" and I’ll send you the link to my free professional community + access to the Free Root-Cause Skin Training for skin professionals.

This is where we go deeper into how to decode internal patterns behind acne and other chronic skin conditions.

#AcneTreatment
 #HolisticSkincare
 #SkinTherapist

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Johanna Bjurstrom

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The Battle

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Johanna Bjurstrom

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Johanna Bjurstrom's LinkedIn Performance

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