Joel Burgess

Helping coaches Express, Enrol & Engineer their way to a 6-Figure Business | Founder of The Elevated Coaching Collective | 🔽 Steal my Client Creation Engine Playbook 🔽

“𝑱𝒐𝒆𝒍, 𝑰’𝒎 𝒑𝒓𝒆𝒈𝒏𝒂𝒏𝒕.”This was the happiest &amp; scariest moment of my life.I had no money. Covid just wiped out a company I spent four years building.I was broken.&amp; now I was gonna be a dad.What did I have to offer my family?I was left with a choice. Find a job? Or, as a recently qualified coach, move into coaching?I gambled.I knew coaching was my calling. &amp; not only did I gamble, but I also doubled down on my gamble. I hired a marketing agency to build &amp; launch a fancy funnel &amp; run ads.I was certain that soon money would be pouring in &amp; all my problems would be solved.It also failed.Now I'll spare you the details, but the lesson learnt was don't run before you can walk.  A costly lesson, as I now had £30k in debt… &amp; was no closer to being able to support my heavily pregnant wife.𝙒𝙞𝙡𝙡 𝙄 𝙚𝙫𝙚𝙧 𝙗𝙚 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡?𝙎𝙝𝙖𝙡𝙡 𝙄 𝙟𝙪𝙨𝙩 𝙜𝙚𝙩 𝙖 𝙟𝙤𝙗?𝙒𝙝𝙖𝙩 𝙖𝙢 𝙄 𝙚𝙫𝙚𝙣 𝙜𝙤𝙤𝙙 𝙖𝙩?All thoughts I was ruminating on. I was at a low point. But I wasn't going to give up.&amp; I took one last gamble &amp; invested in a coach.That was an intersection where everything changed.🚏An intersection when I remembered who I was &amp; what I was capable of🚏An intersection when I started believing &amp; trusting in myself🚏An intersection when I stopped looking for the quick fix &amp; started focusing on the unscalable - serving one person at a time✅ I got focused. ✅ I woke early. Primed. Every day. ✅ I obsessed over my clients’ problems. ✅ I created something every day to help them with those problems.✅ I honoured the suck. I honoured the rejections. I didn't stop. I learned.✅ I made it my goal to serve, create value &amp; make offers - every-single-day.And…🔥 I soon filled my first group program with 8 men. 🔥 I soon created my first £10k client. 🔥 I was soon working with multi-millionaires, entrepreneurs &amp; CEOs. 🔥 &amp; in less than a year, I made over 6-figures.&amp; having seen so many other coaches struggling to build their businesses, &amp; like me get suckered into marketing hacks, I knew I wanted to help other coaches grow their coaching business to beyond 6-figures. So as a Mechanical Engineer, I reverse-engineered my success &amp; developed a system I wish I had when I first started...If you want to piggyback my success and implement that system in your business, copy and paste this URL - https://bit.ly/free-training-afw&amp; join my free Authority Flywheel SeriesSee you there!Big love, Joel

High Performance & Business Coach

The ambitious coaches I work with all want to PLAY BIG. 

They all feel called to coach.

It makes them feel alive. 

Seeing the impact and change they are making gives them meaning and purpose. 

There’s just one thing…

They don’t know how to build a coaching business.

So they do ALL-THE-STUFF, but get little in return…

It all feels a little haphazard. No strategy. No systems.

One month could be great, the next it's panic mode. 

It’s exhausting. Frustrating. 

They didn’t get into this because they like marketing and sales. They got into this because they want to help people. 

But it doesn’t matter how good you are at coaching, if no one knows about you, you can’t help anyone. 

I get it.

I’ve been there.

But having engineered success for my first coaching business, growing it to over 6-figures in less than a year from a standing start - I know that with the right systems and strategies success in your coaching business is just a matter of time and focus.

Which is what I help my clients build. 

And it’s called my Client FLOW Framework.

And it’s helped clients like Alex & Matt go from inconsistent revenue to each making over £25k in less than the 3 months we worked with them.

Business is simply a series of systems. An engine if you will.

And once you have built a proven engine, you have an asset that will work for you for years to come. 

That’s what we want to help you build.

I see myself as a co-pilot to your success.

If you want to check out the system, go ahead and copy this URL - https://bit.ly/t2t-ECC - and watch my free training when I walk through every step! 
Oh and drop me a message and say hi, I love connecting with others just as obsessed with coaching as me! YOU-MY-PEOPLE!

I hope to speak soon. 
Big love, 
Joel

PLEASE STOP COMMENTING ON MY POSTS WITH YOUR AI BOT.

No one speaks like this.

If they did they would have no friends. 

Ignore what these f*ckwit LinkedIn gurus are telling you.
Scrap that AI agent you spent months building that writes this trash. 

It's harming your brand. 
And sucking your soul. 

The most valuable thing you can do right now, 
is own your hummaness. 

Be useful. 
And fun. 

Like legit useful. 
Add to conversation. 
Answer questions. 
Add your point of view. 
Disagree, challenge.
Share your experience. 

We don't need more noise. 
We don't need more AI bots chatting to other AI bots. 

We need real people having real f*cking conversations. 

If this triggers you. 
Good unfollow me. 

Im here for the humans, 
the messy ones. 

If that's you,
Leave a "f*ck the bots" in the comments...

Following the Tao | I’m here to help coaches + entrepreneurs make enough online to live fully offline. | Ancient Wisdom x Modern Systems | ft. Forbes |👇 ‘Visit My Website’ to Steal My System👇

I failed on Friday.

I brought 28 coaches in person and 28 online to mastermind together for a full day overlooking the London skyline at One Hundred Shoreditch.

But my goal when I booked the venue back in November was 75 in person and 250 online.

I laugh at that now.

The delusion.
The audacity.

But this isn’t new.

I’ve got 300 hardbound journals sitting in a factory in Sussex somewhere. Back in 2022 I thought I’d sell 500 copies of Joel’s Journal.

I sold 200.

And that’s exactly the point.

It’s the delusion, the audacity, the swings that miss, that led me here.

Without the 200 journals I don’t find the 28 coaches.
Without the 28 I don’t find the 280.
Without the 280 I don’t find the 2,800.

That’s how this works.

The outcome was never the goal.

The game is the goal.
The process is the goal.
The person I become chasing the number is the goal.

And it’s because of that,
and only because of that,
that one day I’ll be filling rooms with hundreds.
Then thousands.

So yes. I failed on paper.

But those 56 coaches?

They were exactly who was meant to be in that room on Friday.

And I wouldn’t swap a single one of them for the 250 who didn’t show up.

Be delusional.
Be audacious.

That’s my invite.

If you have the freedom to have slow breakfast, lunch with loved ones and workout regularly…

You already have what you once wanted.

So…

Maybe time to enjoy it?

Save this 💾

Most coaches post randomly and wonder why nobody buys.

Here are the 4 content pillars that actually move people from stranger to client…and the question each one answers in your audience’s mind before they invest:

1. Heart Content → “Do I like you?”

Build emotional resonance through character stories, a day in your life, and showing your work. People buy from people. Always.

2. Head Content → “Can you help me?”

Shift how people think with three formats:
— Reporter content (what you’re seeing in the market)
— Doctor content (diagnosing the symptoms your clients feel)
— Lawyer content (making the case for a new way)

When you can articulate someone’s problem better than they can, they automatically assume you have the solution.

3. Help Content → “Will it work for me?”

Testimonials, screenshots, case studies. Not just results, but results for people who look like them.

4. Hands Content → “What’s the next step?”

The plan, the logistics, the simple invite. Most coaches make this too complicated. Just tell people what to do next.

The mistake most coaches make? They only post one or two of these…. usually head content…. and wonder why people “love the content but never buy.”

Your audience needs all four questions answered.

That’s your whole content strategy right there.

Save this.

Come back to it when your content feels scattered.

Dad life.

Something I don’t talk about much here.

Words escape me for most of it, honestly…

But today I wanted to share the one thing that’s caught me completely off guard about being a dad.

The pain of loving someone this much.

The unavoidable worry that comes with caring for someone so deeply.

I’m a relaxed guy. Chill. Never really sweated the future.

And whilst I can always find my way back to trust…

It’s weekly work.

“What world are they growing into?”
“Will they have jobs?”
“What if I lose them?”
“What if I can’t provide for them?”
“What if…”
“What if…”

It brings me to tears. Often.

It literally hurts my heart how much I love them.

Then there’s the tension.

Wanting freedom… but knowing life without them wouldn’t carry the same weight.

Wanting time alone… but missing them the moment you have it.

F*ck me. What a whirlwind.

It’s the hardest and most fulfilling thing I’ve ever done.

Makes entrepreneurship look like child’s play.

And I’m so grateful to have my beautiful wife @marisaburgesscoach by my side through all of it.

She’s the real superstar and slide 2 is for her 🤪😉😵‍💫

Tell me…

If you’re a parent, do you feel the same?

Stop outsourcing thinking you haven’t done yourself yet.

Go analog.
Get in the struggle.

Because the struggle of analog thinking is where you’ll find your unique point of view

And your unique point of view is where authority actually comes from.

So before you copy the next tactic, ask yourself:

Do I want to be known for speed…
or for substance?

Following the Tao | I’m here to help coaches + entrepreneurs make enough online to live fully offline. | Ancient Wisdom x Modern Systems | ft. Forbes |👇 ‘Visit My Website to join Next LIVE Training👇

I wish someone told me this.

The bigger the goals.
The bigger the mirror.

$100k launch

Every mentor told me offering Lifetime Access was financial suicide.

They were right.

I did it anyway.

Because the ECC isn't a product I'm trying to extract from.
It's the thing I'm building my life around.

2 Lifetime Founder spots left. The last 2 I'll ever offer.

If you're an action-taking, long-term playing, heart-led coach who knows a ridiculous opportunity when they see one...
DM me LIFETIME and I'll send you everything.

Doesn't make sense

'Visit my Website' for the full breakdown.

Most coaches are busy.

Very few are building systems.

A better carousel won’t fix it.
Another lead magnet won’t fix it.
Posting harder won’t fix it.

If nothing connects, nothing compounds.

30k months don’t come from effort and hustle.
They come from engineered momentum.

One offer.
Unpacked into assets that create a path of easy yesses.

So once built they just need to knock down the lead domino…
Then the whole line falls.

7 reasons you shouldn’t come to The Reset on Friday.

1. You’d rather spend the day tweaking Canva graphics and editing reels, hoping one eventually goes viral.

We don’t touch Canva. We build clients.

2. You’re more comfortable updating your bio for the 12th time than being challenged in a room of serious coaches.

Because being challenged means something might have to change.

3. You want to build your business alone.

Just you and ChatGPT. No peers. No collaborations. No coaches who understand exactly what you’re navigating at 11pm on a Tuesday when doubt gets loud.

4. You’re committed to post and hope.

Post enough… eventually something will pop… right?

5. You’d rather leave polite, surface-level comments on LinkedIn than have real conversations with coaches who’ve done what you’re trying to do.

6. You prefer safe.

Safe offers. Safe content. Safe coaching. Anything bold makes you uncomfortable.

7. You believe free content will eventually solve everything.

No need for a human who can cut through the noise, see the nuance in your specific situation, and save you six months of spinning your wheels.

If any of those sound like you…
please don’t come.

But if you’re one of the coaches who knows they’re capable of operating at a higher level…
Friday will feel very different.

One day. Small room. Real work.

→ Identity expanded
→ Offer rebuilt from your boldest state
→ Weekly client system installed
→ The room of heart led coaches

After the session…. drinks overlooking the London skyline from One Hundred Shoreditch.

Friday March 13th. London.
5 seats left + online.

DM me the RESET for all the details.

5 things I had to let go of to reach $50k/mo

—

Comment “Flywheel” and I’ll send you the system.

Share this with another coach in the arena getting their face kicked in… who may just need this reminder.

Trust in the power of service 💚

1 day to save 6 months. March 13th. London.

Read here 👇

You're anything but lazy. Lazy coaches don't rewrite their bio three times in a week. Lazy coaches don't buy another course at midnight. Lazy coaches 

Open article: 1 Day To Save 6 Months by Joel Burgess • 2 min read

Yesterday was pure ❤️‍🔥 

Excited to share the content from  the day...

Leveling up!

✨Supporting you to become THE most kick ar$e confident version of yourself. Be who you came here to be before self doubt got in the way. Confidence coach 👑 Inspirational Speaker 🎤 Obsessed with House Music, 🐶 & 🍰

A day spent with incredible humans who are making such a difference in this world.

I had the absolute pleasure of hosting the afternoon session of The Reset with wonderful Elevated Coachg Collective 🔥
Sharing my vast experiences and process about making sales calls fun!🤩 

Something I’ve worked hard on myself over many years.

That sales aren’t icky. 

They’re an invitation, and a way to invite others to change for the better.

And how everyone can feel confident and excited on their enrolment calls.

I’m still processing it all, in my pjs on my sofa tbh.

Joel Burgess Daniel Philips you guys are so full of heart.. the day was magical from start to finish.

Until next time.. ♥️🫶

Most coaches won’t get this…
Those that do will make a lot of money.

Swap sharing 10 ideas with 1 reason to do them…

For sharing 1 idea with 10 reasons to do it.

Reason over reach
Depth over width
Belief over information

🔫If I had to make £10k in 30 days, I wouldn’t start with tactics.

I’d start with energy.

“It is done.”

Desperation repels.
Certainty attracts.

Then it’s simple:
• Pick the number of clients
• Design an offer you actually believe in
• Know your numbers
• Make the invites

No hacks.
No hiding.
Just belief + math + offers

Most people don’t fail because it’s impossible.
They fail because they won’t make offers.

Necessity would change that 🤪

The world doesn't need more creators chasing virality.
It needs more leaders building other leaders.

Less hacks.
More truth.

Anti-Hacks

Have you got your ticket yet?

13th March, London, a room full of heart-led coaches playing big. 

You'll want to be there. 

DM for the link and a little gift!

✨Supporting you to become THE most kick a$$ confident version of yourself. Be who you came here to be before self doubt got in the way.✨ Confidence coach 👑 Inspirational Speaker 🎤 Obsessed with House Music, 🐶 & 🍰

This one’s for my fellow coaches out there…

Especially for you if right now you’re doing all the things but feel like you’re going somewhere but also nowhere fast 💨 

💖Getting myself in the room has grown me & my business in ways I couldn’t have imagined.

I sat at my desk for years, thinking that if I just created a viral post everything would take off.

I pseudo looked for places to connect with like minded souls in my industry, but kept bumping up against my own excuses.

😳There just weren’t any events in my ‘area’.

😳The people in the room aren’t ’my people’.

😳 I can’t afford it..

Do these sound familiar?

And, funnily enough, when I did create a viral post, it didn’t impact my business much at all.

New followers yes.

But the impact I had been desiring didn’t change.


The biggest shift in my business growth, impact and revenue has been me, getting my ar$e up and out of my shed office, and meeting new people.

Listening to new and creative ways of getting my message out there and opening my mind to what needs to change if I want to get the results I wanted.

If like me, you’re a coach, healer, light worker, or whatever the hell you want to call yourself and you feel like your having some success but still feel like you’re the best kept secret 🤫

🍑 Get your bum to this event with the incredible Elevated Coaching Collective on March 13th, run by my friend, very special human and down right talented coach Joel Burgess 

🍟 With a side order of me sharing my years of experience around all things sales and enrolment.

And a marvellous dose of somatic magic for your soul with Daniel Philips too.

You won't be sitting through 6 hours of slides.

Nor will you be pumped up for 6 hours, and leave with nothing tangible.

This is a working room.

Practically helping you work through three core gaps.

🫶Identity.
🫶Skills.
🫶Systems.


1. Identity Reset

How you see yourself determines what you charge, how you show up, and what you tolerate. We raise your standards first.

2. Skills Upgrade

We refine two things that directly impact revenue: your offer and your enrolment.

Who’s ready for more of this 👇

💪Clear positioning. 

💪Confident conversations.


And the cherry 🍒 on the cake?

A Systems Install 🔥

You build your Weekly Client Flow System live at the event.

A simple, repeatable flow that answers one question clearly..

"What do I do this week to generate clients?"

If you’ve been looking for a powerful day to get out of your house & elevate your impact & results, this is your chance!


I’ll see you there! 🚀 

Click the link in the comments and message me for a cheeky bonus..

I can’t wait to meet you 🥳

AI will never tell you your idea is bad.
And it's going to cost a lot of coaches their business.

I spoke to a coach last week. 4 months into a strategy built entirely with AI. Beautiful dialogue. Zero traction. Nobody wanted her offer... and she had no idea, because every time she asked "does this make sense?" the answer was yes.

She had created an echo chamber that could have cost her business.

The coaches who thrive in this era won't be the ones with the best prompts. They'll be the ones who can separate signal from noise,
something AI fundamentally cannot do for you.

Use it to sharpen your thinking. Never to replace it.

The moment you outsource your judgment to a tool that's designed to agree with you... you've already lost.

Cognitive Dissonance Amplification

Why survive when you can THRIVE? I'll help you take the smart decisions and smash your GOALS | Start today with my three-staged approach to make the change | Follow for daily insight

Change can accelerate growth — or derail it. The difference? How you lead through it.

I help CEOs, founders, and leadership teams navigate change with clarity, confidence, and momentum — turning uncertainty into opportunity.

Whether it’s digital transformation, organisational restructuring, recovery from stalled delivery, or adapting to AI-driven shifts, I bring over 20 years’ experience guiding high-growth SMEs and global brands like JPMorgan and Centrica through high-stakes change.

I work as both a strategic advisor and execution partner — combining big-picture thinking with hands-on delivery to ensure change sticks and results last.

What I do:

- Strategic 1:1 advisory for high-impact decisions & blind spots
- Embedded execution partner to unblock delivery & keep pace
- Practical frameworks for cadence, communication, decision-making & delegation

When to call me:

- Digital transformation & organisational change
- Recovery & restructuring
- Interim leadership & capacity gaps
- Leading teams through AI-driven change
- Turning around failed consultancy efforts

How I lead change:

- Clarify the vision and the case for change
- Work backwards from the outcomes that matter
- Align people so everyone knows what’s changing, why, and their role in it
- Build a delivery rhythm the team can sustain
- Support execution with challenge, clarity, and perspective

Why clients choose me:

I’m a grounded operator with academic depth from Oxford Saïd Business School and a straight-talking, results-focused style. My clients value my ability to cut through complexity, create alignment, and get things moving — without adding more noise.

📩 If you’re leading change and the stakes are high, message me to arrange an intro call.

__
www.stellarcoach.co.uk
email: stuart@stellarcoach.co.uk
Or message me on LinkedIn

Stuart Turner

Your leadership team probably agrees on everything.
That might be the most dangerous thing about it.

I facilitated an offsite recently. Ten senior leaders. Strong strategy presentation. Everyone nodded. The CEO left the room feeling aligned.

Three weeks later I spoke to the same people individually. 
The COO was quietly prioritising a restructure that conflicted with the growth plan. The Head of Product thought the strategy was too conservative but hadn't said so. The Sales Director had already made promises to clients based on a completely different interpretation of the roadmap.

Everyone had agreed. Nobody was aligned.

This is a pattern I see in almost every organisation going through change. Agreement happens in the room. Alignment happens after people leave it. And most leadership teams never test whether one led to the other.

The cost is enormous. Competing priorities that nobody named. Cross-functional work that stalls for months. A middle layer absorbing contradictions the senior team never resolved. Strategy arriving at the frontline fractured and late.

FranklinCovey found that only 15% of employees can name their organisation's most important goals. If the frontline cannot name them, imagine how aligned the interpretations are two layers up.

The fix is not another offsite. It is a different kind of conversation.

This week's Stellar Edge breaks down the agreement problem: how alignment decays, six signals that your team agrees but isn't aligned, and five practical moves to close the gap.

Article below!

--

Tip: Try this before your next leadership meeting: ask each member of your team to privately write down the top three priorities, in order. Then compare the lists. What you find will tell you everything.

Create Space to Lead | Deliver Change That Sticks | Hands-On Strategic Advisory for CEOs, Founders & Leadership Teams Navigating High-Stakes Change

I facilitated a leadership offsite earlier this year. Ten senior people around a table. The CEO presented the strategy for the next twelve months. Eve

Open article: Your leadership team probably agrees on everything. That might be the most dangerous thing about it. by Stuart Turner • 8 min read

Your leadership team probably agrees on everything. That might be the most dangerous thing about it.

Here is a number worth sitting with.

For an organisation with $880 million in strategic spend, the estimated annual cost of misalignment and delays is around $260 million. Nearly a third. Lost to friction that nobody budgeted for and nobody is measuring.

I have started calling this the change tax.

It is not one cost. It is five.

The decision lag: weeks lost waiting for calls that should have been made. The translation load: middle-layer capacity consumed by interpreting ambiguous strategy. The re-litigation cycle: decisions reopened because they were never genuinely settled. The priority collision: competing initiatives fighting for the same people with no published order. 

The trust deficit: the long-tail cost of every previous change programme that drifted.

Most organisations track their change investment meticulously. Programme budgets, consultancy fees, technology costs.

None of them track the tax on that investment. The friction that makes every programme slower, more expensive, and less likely to land.

Gartner found that employee willingness to support change has dropped from 74% in 2016 to 38% today. That is not a culture problem. That is a trust account that has been overdrawn for years.

This week's Stellar Edge breaks down the change tax: what it costs, how to calculate yours, and where the biggest reductions sit.

What would change in your organisation if the friction cost was on the same slide as the programme budget?

Here is a number I want you to sit with. For an organisation with roughly $880 million in strategic spend, the estimated annual cost of misalignment, 

Open article: Every unresolved decision, competing priority, and missing trade-off has a cost. Most organisations have never calculated theirs. by Stuart Turner • 7 min read

Every unresolved decision, competing priority, and missing trade-off has a cost. Most organisations have never calculated theirs.

The 70% transformation failure rate has barely moved in a decade.

And the pattern is always the same.

Months 1-3: Quick wins. Energy. The board is encouraged. 
Months 4-6: Structural issues surface. Competing priorities collide. 
Months 7-9: Drift. Delivery slows. The narrative shifts to "embedding." 
Months 10-12: Quietly restructured, renamed, or abandoned.

The cause is consistent: the first 90 days were spent proving the programme worked instead of designing it to work.

Quick wins are not inherently wrong. McKinsey's research shows successful transformations deliver 57% of value in the first six months. But that is successful transformations. The ones where the quick wins were connected to a coherent architecture, not just chosen because they were easy to execute and impressive to report.

The trap is when quick wins become the strategy rather than evidence of one.

I have started asking a different question at the end of the first 90 days. Not "what have you delivered?" but "is the organisation's capacity for change increasing or decreasing?"

If the middle layer is more overloaded, if the leadership team is less aligned, if the change tax is higher than it was 90 days ago, then the quick wins were cosmetic. The programme is consuming more capacity than it is creating.

This week's Stellar Edge makes the case for a different first 90 days. Not slower. Sequenced differently. A design sprint, not a delivery sprint.

If you have ever watched a transformation start with energy and end with drift, you know exactly what I am describing.

Dear leader who has just been handed a transformation, I know what you have been told. Move fast. Show momentum. Deliver quick wins. Get runs on the b

Open article: Your transformation timeline is probably built on hope. Here is what the first 90 days should actually be for. by Stuart Turner • 10 min read

Your transformation timeline is probably built on hope. Here is what the first 90 days should actually be for.

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taplio

The Battle

Joel Burgess

Stuart Turner

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Burgess's LinkedIn Performance

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Performance ScoreJoel Burgess's LinkedIn Performance