Joel Burgess

Helping coaches Express, Enrol & Engineer their way to a 6-Figure Business | Founder of The Elevated Coaching Collective | 🔽 Steal my Client Creation Engine Playbook 🔽

“𝑱𝒐𝒆𝒍, 𝑰’𝒎 𝒑𝒓𝒆𝒈𝒏𝒂𝒏𝒕.”This was the happiest &amp; scariest moment of my life.I had no money. Covid just wiped out a company I spent four years building.I was broken.&amp; now I was gonna be a dad.What did I have to offer my family?I was left with a choice. Find a job? Or, as a recently qualified coach, move into coaching?I gambled.I knew coaching was my calling. &amp; not only did I gamble, but I also doubled down on my gamble. I hired a marketing agency to build &amp; launch a fancy funnel &amp; run ads.I was certain that soon money would be pouring in &amp; all my problems would be solved.It also failed.Now I'll spare you the details, but the lesson learnt was don't run before you can walk.  A costly lesson, as I now had £30k in debt… &amp; was no closer to being able to support my heavily pregnant wife.𝙒𝙞𝙡𝙡 𝙄 𝙚𝙫𝙚𝙧 𝙗𝙚 𝙨𝙪𝙘𝙘𝙚𝙨𝙨𝙛𝙪𝙡?𝙎𝙝𝙖𝙡𝙡 𝙄 𝙟𝙪𝙨𝙩 𝙜𝙚𝙩 𝙖 𝙟𝙤𝙗?𝙒𝙝𝙖𝙩 𝙖𝙢 𝙄 𝙚𝙫𝙚𝙣 𝙜𝙤𝙤𝙙 𝙖𝙩?All thoughts I was ruminating on. I was at a low point. But I wasn't going to give up.&amp; I took one last gamble &amp; invested in a coach.That was an intersection where everything changed.🚏An intersection when I remembered who I was &amp; what I was capable of🚏An intersection when I started believing &amp; trusting in myself🚏An intersection when I stopped looking for the quick fix &amp; started focusing on the unscalable - serving one person at a time✅ I got focused. ✅ I woke early. Primed. Every day. ✅ I obsessed over my clients’ problems. ✅ I created something every day to help them with those problems.✅ I honoured the suck. I honoured the rejections. I didn't stop. I learned.✅ I made it my goal to serve, create value &amp; make offers - every-single-day.And…🔥 I soon filled my first group program with 8 men. 🔥 I soon created my first £10k client. 🔥 I was soon working with multi-millionaires, entrepreneurs &amp; CEOs. 🔥 &amp; in less than a year, I made over 6-figures.&amp; having seen so many other coaches struggling to build their businesses, &amp; like me get suckered into marketing hacks, I knew I wanted to help other coaches grow their coaching business to beyond 6-figures. So as a Mechanical Engineer, I reverse-engineered my success &amp; developed a system I wish I had when I first started...If you want to piggyback my success and implement that system in your business, copy and paste this URL - https://bit.ly/free-training-afw&amp; join my free Authority Flywheel SeriesSee you there!Big love, Joel

High Performance & Business Coach

The ambitious coaches I work with all want to PLAY BIG. 

They all feel called to coach.

It makes them feel alive. 

Seeing the impact and change they are making gives them meaning and purpose. 

There’s just one thing…

They don’t know how to build a coaching business.

So they do ALL-THE-STUFF, but get little in return…

It all feels a little haphazard. No strategy. No systems.

One month could be great, the next it's panic mode. 

It’s exhausting. Frustrating. 

They didn’t get into this because they like marketing and sales. They got into this because they want to help people. 

But it doesn’t matter how good you are at coaching, if no one knows about you, you can’t help anyone. 

I get it.

I’ve been there.

But having engineered success for my first coaching business, growing it to over 6-figures in less than a year from a standing start - I know that with the right systems and strategies success in your coaching business is just a matter of time and focus.

Which is what I help my clients build. 

And it’s called my Client FLOW Framework.

And it’s helped clients like Alex & Matt go from inconsistent revenue to each making over £25k in less than the 3 months we worked with them.

Business is simply a series of systems. An engine if you will.

And once you have built a proven engine, you have an asset that will work for you for years to come. 

That’s what we want to help you build.

I see myself as a co-pilot to your success.

If you want to check out the system, go ahead and copy this URL - https://bit.ly/t2t-ECC - and watch my free training when I walk through every step! 
Oh and drop me a message and say hi, I love connecting with others just as obsessed with coaching as me! YOU-MY-PEOPLE!

I hope to speak soon. 
Big love, 
Joel

PLEASE STOP COMMENTING ON MY POSTS WITH YOUR AI BOT.

No one speaks like this.

If they did they would have no friends. 

Ignore what these f*ckwit LinkedIn gurus are telling you.
Scrap that AI agent you spent months building that writes this trash. 

It's harming your brand. 
And sucking your soul. 

The most valuable thing you can do right now, 
is own your hummaness. 

Be useful. 
And fun. 

Like legit useful. 
Add to conversation. 
Answer questions. 
Add your point of view. 
Disagree, challenge.
Share your experience. 

We don't need more noise. 
We don't need more AI bots chatting to other AI bots. 

We need real people having real f*cking conversations. 

If this triggers you. 
Good unfollow me. 

Im here for the humans, 
the messy ones. 

If that's you,
Leave a "f*ck the bots" in the comments...

Following the Tao | I’m here to help coaches + entrepreneurs make enough online to live fully offline. | Ancient Wisdom x Modern Systems | ft. Forbes |👇 ‘Visit My Website’ to Steal My System👇

I failed on Friday.

I brought 28 coaches in person and 28 online to mastermind together for a full day overlooking the London skyline at One Hundred Shoreditch.

But my goal when I booked the venue back in November was 75 in person and 250 online.

I laugh at that now.

The delusion.
The audacity.

But this isn’t new.

I’ve got 300 hardbound journals sitting in a factory in Sussex somewhere. Back in 2022 I thought I’d sell 500 copies of Joel’s Journal.

I sold 200.

And that’s exactly the point.

It’s the delusion, the audacity, the swings that miss, that led me here.

Without the 200 journals I don’t find the 28 coaches.
Without the 28 I don’t find the 280.
Without the 280 I don’t find the 2,800.

That’s how this works.

The outcome was never the goal.

The game is the goal.
The process is the goal.
The person I become chasing the number is the goal.

And it’s because of that,
and only because of that,
that one day I’ll be filling rooms with hundreds.
Then thousands.

So yes. I failed on paper.

But those 56 coaches?

They were exactly who was meant to be in that room on Friday.

And I wouldn’t swap a single one of them for the 250 who didn’t show up.

Be delusional.
Be audacious.

That’s my invite.

If you have the freedom to have slow breakfast, lunch with loved ones and workout regularly…

You already have what you once wanted.

So…

Maybe time to enjoy it?

Save this 💾

Most coaches post randomly and wonder why nobody buys.

Here are the 4 content pillars that actually move people from stranger to client…and the question each one answers in your audience’s mind before they invest:

1. Heart Content → “Do I like you?”

Build emotional resonance through character stories, a day in your life, and showing your work. People buy from people. Always.

2. Head Content → “Can you help me?”

Shift how people think with three formats:
— Reporter content (what you’re seeing in the market)
— Doctor content (diagnosing the symptoms your clients feel)
— Lawyer content (making the case for a new way)

When you can articulate someone’s problem better than they can, they automatically assume you have the solution.

3. Help Content → “Will it work for me?”

Testimonials, screenshots, case studies. Not just results, but results for people who look like them.

4. Hands Content → “What’s the next step?”

The plan, the logistics, the simple invite. Most coaches make this too complicated. Just tell people what to do next.

The mistake most coaches make? They only post one or two of these…. usually head content…. and wonder why people “love the content but never buy.”

Your audience needs all four questions answered.

That’s your whole content strategy right there.

Save this.

Come back to it when your content feels scattered.

Dad life.

Something I don’t talk about much here.

Words escape me for most of it, honestly…

But today I wanted to share the one thing that’s caught me completely off guard about being a dad.

The pain of loving someone this much.

The unavoidable worry that comes with caring for someone so deeply.

I’m a relaxed guy. Chill. Never really sweated the future.

And whilst I can always find my way back to trust…

It’s weekly work.

“What world are they growing into?”
“Will they have jobs?”
“What if I lose them?”
“What if I can’t provide for them?”
“What if…”
“What if…”

It brings me to tears. Often.

It literally hurts my heart how much I love them.

Then there’s the tension.

Wanting freedom… but knowing life without them wouldn’t carry the same weight.

Wanting time alone… but missing them the moment you have it.

F*ck me. What a whirlwind.

It’s the hardest and most fulfilling thing I’ve ever done.

Makes entrepreneurship look like child’s play.

And I’m so grateful to have my beautiful wife @marisaburgesscoach by my side through all of it.

She’s the real superstar and slide 2 is for her 🤪😉😵‍💫

Tell me…

If you’re a parent, do you feel the same?

Stop outsourcing thinking you haven’t done yourself yet.

Go analog.
Get in the struggle.

Because the struggle of analog thinking is where you’ll find your unique point of view

And your unique point of view is where authority actually comes from.

So before you copy the next tactic, ask yourself:

Do I want to be known for speed…
or for substance?

Following the Tao | I’m here to help coaches + entrepreneurs make enough online to live fully offline. | Ancient Wisdom x Modern Systems | ft. Forbes |👇 ‘Visit My Website to join Next LIVE Training👇

I wish someone told me this.

The bigger the goals.
The bigger the mirror.

$100k launch

Every mentor told me offering Lifetime Access was financial suicide.

They were right.

I did it anyway.

Because the ECC isn't a product I'm trying to extract from.
It's the thing I'm building my life around.

2 Lifetime Founder spots left. The last 2 I'll ever offer.

If you're an action-taking, long-term playing, heart-led coach who knows a ridiculous opportunity when they see one...
DM me LIFETIME and I'll send you everything.

Doesn't make sense

'Visit my Website' for the full breakdown.

Most coaches are busy.

Very few are building systems.

A better carousel won’t fix it.
Another lead magnet won’t fix it.
Posting harder won’t fix it.

If nothing connects, nothing compounds.

30k months don’t come from effort and hustle.
They come from engineered momentum.

One offer.
Unpacked into assets that create a path of easy yesses.

So once built they just need to knock down the lead domino…
Then the whole line falls.

7 reasons you shouldn’t come to The Reset on Friday.

1. You’d rather spend the day tweaking Canva graphics and editing reels, hoping one eventually goes viral.

We don’t touch Canva. We build clients.

2. You’re more comfortable updating your bio for the 12th time than being challenged in a room of serious coaches.

Because being challenged means something might have to change.

3. You want to build your business alone.

Just you and ChatGPT. No peers. No collaborations. No coaches who understand exactly what you’re navigating at 11pm on a Tuesday when doubt gets loud.

4. You’re committed to post and hope.

Post enough… eventually something will pop… right?

5. You’d rather leave polite, surface-level comments on LinkedIn than have real conversations with coaches who’ve done what you’re trying to do.

6. You prefer safe.

Safe offers. Safe content. Safe coaching. Anything bold makes you uncomfortable.

7. You believe free content will eventually solve everything.

No need for a human who can cut through the noise, see the nuance in your specific situation, and save you six months of spinning your wheels.

If any of those sound like you…
please don’t come.

But if you’re one of the coaches who knows they’re capable of operating at a higher level…
Friday will feel very different.

One day. Small room. Real work.

→ Identity expanded
→ Offer rebuilt from your boldest state
→ Weekly client system installed
→ The room of heart led coaches

After the session…. drinks overlooking the London skyline from One Hundred Shoreditch.

Friday March 13th. London.
5 seats left + online.

DM me the RESET for all the details.

5 things I had to let go of to reach $50k/mo

—

Comment “Flywheel” and I’ll send you the system.

Share this with another coach in the arena getting their face kicked in… who may just need this reminder.

Trust in the power of service 💚

1 day to save 6 months. March 13th. London.

Read here 👇

You're anything but lazy. Lazy coaches don't rewrite their bio three times in a week. Lazy coaches don't buy another course at midnight. Lazy coaches 

Open article: 1 Day To Save 6 Months by Joel Burgess • 2 min read

Yesterday was pure ❤️‍🔥 

Excited to share the content from  the day...

Leveling up!

✨Supporting you to become THE most kick ar$e confident version of yourself. Be who you came here to be before self doubt got in the way. Confidence coach 👑 Inspirational Speaker 🎤 Obsessed with House Music, 🐶 & 🍰

A day spent with incredible humans who are making such a difference in this world.

I had the absolute pleasure of hosting the afternoon session of The Reset with wonderful Elevated Coachg Collective 🔥
Sharing my vast experiences and process about making sales calls fun!🤩 

Something I’ve worked hard on myself over many years.

That sales aren’t icky. 

They’re an invitation, and a way to invite others to change for the better.

And how everyone can feel confident and excited on their enrolment calls.

I’m still processing it all, in my pjs on my sofa tbh.

Joel Burgess Daniel Philips you guys are so full of heart.. the day was magical from start to finish.

Until next time.. ♥️🫶

Most coaches won’t get this…
Those that do will make a lot of money.

Swap sharing 10 ideas with 1 reason to do them…

For sharing 1 idea with 10 reasons to do it.

Reason over reach
Depth over width
Belief over information

🔫If I had to make £10k in 30 days, I wouldn’t start with tactics.

I’d start with energy.

“It is done.”

Desperation repels.
Certainty attracts.

Then it’s simple:
• Pick the number of clients
• Design an offer you actually believe in
• Know your numbers
• Make the invites

No hacks.
No hiding.
Just belief + math + offers

Most people don’t fail because it’s impossible.
They fail because they won’t make offers.

Necessity would change that 🤪

The world doesn't need more creators chasing virality.
It needs more leaders building other leaders.

Less hacks.
More truth.

Anti-Hacks

Have you got your ticket yet?

13th March, London, a room full of heart-led coaches playing big. 

You'll want to be there. 

DM for the link and a little gift!

✨Supporting you to become THE most kick a$$ confident version of yourself. Be who you came here to be before self doubt got in the way.✨ Confidence coach 👑 Inspirational Speaker 🎤 Obsessed with House Music, 🐶 & 🍰

This one’s for my fellow coaches out there…

Especially for you if right now you’re doing all the things but feel like you’re going somewhere but also nowhere fast 💨 

💖Getting myself in the room has grown me & my business in ways I couldn’t have imagined.

I sat at my desk for years, thinking that if I just created a viral post everything would take off.

I pseudo looked for places to connect with like minded souls in my industry, but kept bumping up against my own excuses.

😳There just weren’t any events in my ‘area’.

😳The people in the room aren’t ’my people’.

😳 I can’t afford it..

Do these sound familiar?

And, funnily enough, when I did create a viral post, it didn’t impact my business much at all.

New followers yes.

But the impact I had been desiring didn’t change.


The biggest shift in my business growth, impact and revenue has been me, getting my ar$e up and out of my shed office, and meeting new people.

Listening to new and creative ways of getting my message out there and opening my mind to what needs to change if I want to get the results I wanted.

If like me, you’re a coach, healer, light worker, or whatever the hell you want to call yourself and you feel like your having some success but still feel like you’re the best kept secret 🤫

🍑 Get your bum to this event with the incredible Elevated Coaching Collective on March 13th, run by my friend, very special human and down right talented coach Joel Burgess 

🍟 With a side order of me sharing my years of experience around all things sales and enrolment.

And a marvellous dose of somatic magic for your soul with Daniel Philips too.

You won't be sitting through 6 hours of slides.

Nor will you be pumped up for 6 hours, and leave with nothing tangible.

This is a working room.

Practically helping you work through three core gaps.

🫶Identity.
🫶Skills.
🫶Systems.


1. Identity Reset

How you see yourself determines what you charge, how you show up, and what you tolerate. We raise your standards first.

2. Skills Upgrade

We refine two things that directly impact revenue: your offer and your enrolment.

Who’s ready for more of this 👇

💪Clear positioning. 

💪Confident conversations.


And the cherry 🍒 on the cake?

A Systems Install 🔥

You build your Weekly Client Flow System live at the event.

A simple, repeatable flow that answers one question clearly..

"What do I do this week to generate clients?"

If you’ve been looking for a powerful day to get out of your house & elevate your impact & results, this is your chance!


I’ll see you there! 🚀 

Click the link in the comments and message me for a cheeky bonus..

I can’t wait to meet you 🥳

AI will never tell you your idea is bad.
And it's going to cost a lot of coaches their business.

I spoke to a coach last week. 4 months into a strategy built entirely with AI. Beautiful dialogue. Zero traction. Nobody wanted her offer... and she had no idea, because every time she asked "does this make sense?" the answer was yes.

She had created an echo chamber that could have cost her business.

The coaches who thrive in this era won't be the ones with the best prompts. They'll be the ones who can separate signal from noise,
something AI fundamentally cannot do for you.

Use it to sharpen your thinking. Never to replace it.

The moment you outsource your judgment to a tool that's designed to agree with you... you've already lost.

Cognitive Dissonance Amplification

Coach to Product Leaders | ex-Facebook, Instagram, Nokia, eBay, Skype, Microsoft

I spent 27 years optimizing products for billions of users at Meta, Microsoft, Skype, and Nokia. We had rigorous frameworks for shipping code, managing KPIs, and scaling tech.

We had few frameworks for managing the human operating system driving it all.

I watched brilliant leaders suffocate under the "Asphalt."

In my book, I define the Asphalt as the "clearer path to lesser goals." It is the artificial layer of safety, optics, and "good enough" that society paves over our true potential. Most leaders don’t lack skill; they lack alignment. They are trapped beneath the weight of expectation, shipping the org chart instead of the product.

I codified the process of breaking through into a structured system: The S.E.P.A.R.A.T.E. Framework™.

This is a proprietary tool I created to help leaders break through the pavement of convention. Today, I serve as an Executive Coach and Consultant for those ready to stop managing friction and start engineering flow. I use this framework to debug performance with the rigor we apply to code. No fluff, just root-cause analysis and architectural repair.

HOW I PARTNER WITH CLIENTS:

1. LEADERSHIP TEAMS: The "Alignment Diagnostic" & Intervention. We identify the 5 signs of "Destructive Discomfort" that are silently draining your capacity and install the protocols to fix them.

2. LEADERS & HIGH-PERFORMERS: 1:1 Alignment Coaching I partner with Execs, Founders, and individuals to audit their professional lives. We identify where you are buried under the "Asphalt" (Safety/Convention) and build the strategy to break through to your "Steeper Path" (Growth/Purpose).

3. THE MANUAL: Breaking Asphalt My book, Breaking Asphalt: Choosing the Steeper Path to Greater Goals, is the tactical documentation of this system. (Available globally).

4. THE STORIES: The Steeper Path. I host The Steeper Path podcast and newsletter, exploring the mechanics of alignment with other industry leaders.

READY TO UPGRADE YOUR OPERATING SYSTEM?

I work comfortably with a small roster of high-impact clients. If you are ready to break through, let’s have a brief conversation to see if we are a fit for each other.

Book an Intro Call: https://app.paperbell.com/checkout/packages/96280

Newsletter: https://lennpryor.kit.com/75a08a3fcf

Podcast: https://thesteeperpath.buzzsprout.com/

Lenn Pryor

I am losing 3 weeks of productivity this month ... and I am okay with it.

I had a whole calendar planned for February. 

Life had other ideas.

Last week, my entire house was taken down by the flu. Not a "power through it" cold, but a full system shutdown for us all. 

This week began with the start of the Chinese New Year holiday here in Singapore, a time for family and stillness, not hustle. Next week, I fly home to the USA via Germany with a stop over to be with a close friend who is undergoing cancer treatment.

In the old days, I would be freaking out right now.

• “𝘐’𝘮 𝘭𝘰𝘴𝘪𝘯𝘨 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮.”
• “𝘛𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮 𝘸𝘪𝘭𝘭 𝘱𝘶𝘯𝘪𝘴𝘩 𝘮𝘦.”
• “𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘲𝘶𝘦𝘶𝘦 𝘶𝘱 10 𝘱𝘰𝘴𝘵𝘴 𝘴𝘰 𝘯𝘰𝘣𝘰𝘥𝘺 𝘬𝘯𝘰𝘸𝘴 𝘐’𝘮 𝘨𝘰𝘯𝘦.”
  
Writing 𝘉𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘈𝘴𝘱𝘩𝘢𝘭𝘵 taught me that 𝗿𝗶𝗴𝗶𝗱𝗶𝘁𝘆 𝗶𝘀 𝘄𝗵𝗮𝘁 𝗰𝗿𝗮𝗰𝗸𝘀 𝘂𝘀.

In Chapter 14, I wrote: "𝘓𝘪𝘧𝘦 𝘳𝘢𝘳𝘦𝘭𝘺 𝘶𝘯𝘧𝘰𝘭𝘥𝘴 𝘢𝘤𝘤𝘰𝘳𝘥𝘪𝘯𝘨 𝘵𝘰 𝘱𝘭𝘢𝘯... 𝘈𝘥𝘢𝘱𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘪𝘴 𝘢𝘯 𝘦𝘴𝘴𝘦𝘯𝘵𝘪𝘢𝘭 𝘴𝘬𝘪𝘭𝘭 𝘰𝘯 𝘵𝘩𝘦 𝘳𝘰𝘢𝘥 𝘵𝘰 𝘢𝘭𝘪𝘨𝘯𝘮𝘦𝘯𝘵." .

Sometimes, alignment looks like hitting KPIs. 
Sometimes, alignment looks like lying in bed recovering. 
Sometimes, alignment looks like flying halfway across the world to hug a friend.

If I tried to force "thought leadership" posts right now, it would be fake. It would be noise.

So, I’m calling a pause. I’m taking the hit on "productivity" to invest in "humanity."

I’ll be back in my routine in early March. 
Until then, I hope you are listening to your own life when it tells you to stop.

Former Product Leader (Meta, Microsoft, Skype) turned Executive Coach. helping leaders engineer flow and escape the “Safety Trap.” | Author, Breaking Asphalt

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joel Burgess's LinkedIn Performance

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