Dan Go

Body transformation coach to entrepreneurs. On a mission to help 1 million people transform their bodies by 2027. Follow me for posts on high performance & health optimization.

You didn’t build your business on motivation.

You built it on systems, identity, and becoming the kind of person who does the work whether they feel like it or not.

But when it comes to your body? You’re still trying to willpower your way through it. And it keeps failing.

That’s not a discipline problem. It’s an approach problem.

I’m Dan Go. I help entrepreneurs and executives build bodies that match their ambition — not through harder workouts or stricter meal plans, but by changing the way they see themselves.

Sound familiar?

You’re waking up tired no matter how much you sleep. The brain fog hits by 2pm and you’re running on caffeine and adrenaline. You avoid photos. You dread the beach. You tell yourself “I’ll start Monday” but Monday never comes. You’ve tried every diet, every app, every 30-day challenge — and none of it stuck because none of it was built for how you actually think.

You know what it feels like to operate at 60% when your business demands 100%. You know the quiet frustration of crushing it professionally while your body tells a completely different story. And you know, deep down, that the gap between where you are and where you want to be isn’t about information — it’s about something else entirely.

That’s what I solve.

I work with entrepreneurs who are ready to stop treating their body like an afterthought and start treating it like their most valuable asset. The energy, the focus, the confidence, the presence — it all changes when your body is finally working for you instead of against you.

My work has been featured in GQ, CNN, Entrepreneur, and Fortune. I write The High Performance Journal, read by over half a million entrepreneurs every week.

If you’re done being the smartest person in the room with the worst body, I built this for you.

→ Apply: https://www.dango.co/dan-go-coaching-landing-page-1

Chief Executive Officer

We specialize in helping entrepreneurs lose the excess weight, build muscle & increase energy with ease and minimal stress.

At High Performance Founder, we are client-obsessed helping entrepreneurs become the healthiest versions of themselves.

Our "North Star" is our clients results with a big focus on sustainability. Our standard is helping clients reach their fitness goals within 12 weeks.

We've spent the last 18 years dialling in a process that just works!

Don't take my word for it — check out our Case Studies below from our successful Clients.

Want to learn more? Watch free training:
→ https://highperformancefounder.com/testimonials/

7 non-obvious reasons why everyone needs to walk at least 30 minutes a day:

30 minutes of walking just 3x a week increases the size of your hippocampus. That's the part of your brain responsible for memory and learning.

Here's what else walking does that nobody talks about:

1. It kills visceral fat without cortisol spikes.
Running and HIIT elevate cortisol. Walking burns fat while keeping stress hormones low. For busy entrepreneurs already running on fumes, that matters more than you think.

2. It regulates blood sugar after meals.
A 15 minute walk after eating reduces glucose spikes by up to 30%. No supplement does that.

3. It enhanches your creativity.
Stanford research found walking increased creative output by 60%. Every stuck feeling you've had in front of a screen could've been solved with a 20 minute walk.

4. It protects your heart better than you'd expect.
Walking 30 minutes a day cuts cardiovascular disease risk by 35%. Not running. Walking.

5. It's the only exercise you can do every single day without recovery.
You can't deadlift daily. You can't sprint daily. You can walk daily for the rest of your life. Consistency beats intensity. Always.

6. It improves sleep quality.
Regular walkers fall asleep faster and get more deep sleep. And deep sleep is where growth hormone does its job. That means better recovery, better body composition, and sharper thinking.

7. It compounds everything else you're doing.
Lifting? Walking speeds recovery between sessions. Dieting? Walking increases your deficit without triggering hunger. Stressed? Walking lowers cortisol in 20 minutes.

Walking is the foundation most people skip because it feels too simple.

My best performing clients all walk 8,000 to 10,000 steps a day. Not because I told them to. Because once they started, everything else got easier.

Your brain gets sharper. Your body gets leaner. Your stress drops. Your sleep improves.

Want a free walking protocol to improve your brain and burn belly fat?

Grab it for free at the link below → https://lnkd.in/gyEmMMsa

I help entrepreneurs get lean, focused, and high-performing without sacrificing their business. Body Transformation Coach to Entrepreneurs. Apply below ↓

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I'd rather walk 2 miles than run 2 miles. And it burns more belly fat than most people realize.

Everyone thinks you need to destroy yourself in the gym to lose stomach fat.
Sprints. HIIT. Burpees until you see God.

Meanwhile, walking is sitting right there torching visceral fat better than almost anything else. And nobody respects it.

Here's what most people don't know:

Belly fat is different from regular fat. It's visceral. It wraps around your organs. And it responds to cortisol.

Know what spikes cortisol? Intense exercise you can't recover from.
Know what lowers it? Walking.

That's why runners with six-day-a-week habits still carry belly fat. They're overtraining and under-recovering. Their cortisol stays elevated. And their body holds onto the exact fat they're trying to burn.

Walking flips the script.

Low intensity. Low cortisol. High fat oxidation.

Your body actually prefers to burn fat as fuel when you're walking. Not carbs. Fat.

I lived in Hong Kong for years. People there walk everywhere. Up hills. Through markets. To the train. Back from dinner.

Nobody calls it "exercise." It's just life.

And they carry almost zero belly fat compared to Western countries built around cars and couches.

When I came back stateside, I felt the difference in weeks. More bloating. Worse sleep. Midsection thickening despite still lifting 4 days a week.

Nothing changed except how much I walked.

My clients who finally lose the stubborn belly fat aren't the ones adding more gym days. They're the ones who start walking with intention.

Fasted morning walks. Post-meal walks. Incline walks. Walking meetings.
Simple. Boring. Effective.

I put together a free walking workout designed specifically to target belly fat. No running. No equipment. Just a protocol that works with your biology instead of against it.

Grab it free here: https://lnkd.in/gyEmMMsa

My client was crushing it in business. 8-figure company. Team of 40. Deals closing left and right.

But his health? Falling apart.

40 pounds overweight. Blood pressure meds. Couldn't run a block without gasping.

He wanted to change but didn't know where to start. Too many conflicting opinions. Too many "experts" telling him different things.

Here's what I told him:

Look at what the average person does. Then do the opposite.

He was contrarian by nature. Built his business by zigging when everyone zagged.

So we applied the same thinking to his body:
• Started lifting 3x per week
• Hit 10,000+ steps daily
• Prioritized 7-8 hours of sleep
• Got outside in natural light every morning
• Cut the processed garbage and ate real food

90 days later:

27 pounds gone. Energy levels doubled. Blood pressure meds? His doctor took him off them. And he started running again for the first time in 15 years.

The uncomfortable truth?

Being average is a choice. So is being a high performer.

You already know what average looks like. You see it everywhere.

The question is: are you willing to do the opposite?

♻️ Share this with someone who needs to hear it

- Dan

PS. Want to transform your body without sacrificing your business? Join 500,000+ high performers in my newsletter 👇

https://lnkd.in/gSFC9CMU

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5 cheat codes to living longer than 99% of humanity:

1. Lift weights using proper form. This improves quality of life.

2. Do both low-intensity and high-intensity cardio. This improves V02 max, which lengthens life.

3. Eat a Mediterranean-based diet. Lots of fish, veggies, and nutrient-dense foods. This helps improve both length and quality of life.

4. Fix both your quality and quantity of sleep. This gets rid of the waste build-up in your brain and body.

5. Surround yourself with a good community. Friends are what make life worth living. Find ones that fit your vibe and share space with them.

Focus on these 5 pillars, and you'll be fit and energetic well into your 80's and 90's.

✍🏼 Agree or disagree?
♻️ Reshare if this was helpful. 
 
- Dan 
 
Ps. If you liked this post you'll enjoy my newsletter. 
 
Every week I share tips on how to get lean, boost energy, and live longer. 
 
Join 495,000+ subscribers here 👇

https://lnkd.in/gSFC9CMU

You overestimate what you can do in 6 weeks but underestimate what you can do in 6 months.

You can transform your health in 6 months.

You can build a business in 6 months.

You can practically get started on creating your dream life...in 6 months.

But this requires effort, consistency, and a will to improve.

You have what it takes. Can you believe in yourself enough to get started?

I'm helping 5 high-performing entrepreneurs build lean, energetic bodies that match their level of success.

If that's what you want too...

Follow me and DM "ENERGY" and I'll see if you're a good fit 🤝

(Must be an entrepreneur, founder, or executive)

If you want to get your shit together in 2026 do this

The 30-Day Science-Based Protocol To Lower Inflammation

Heart disease. Diabetes. Alzheimer’s. Accelerated aging. It all traces back to inflammation.

The scary part? You can be inflamed for years and feel “fine.”

In tomorrow’s newsletter, I’m breaking down the 4 hidden warning signs and the exact 30-day protocol to fix them.

Click below to join 490,000+ readers and get it first ↓

www.dango.co/newsletter2

7 health cheat codes I know at 46 I wish I knew at 26: 
 
1. Avoid drinking tap water and, if possible, drinking water in plastic bottles. They contain endocrine disrupters that may affect your hormones. Instead, drink water from glass or metal bottles. 
 
2. Intermittent fast the opposite way: In the morning, eat a protein-rich meal and have an early dinner. This helps build muscle and improve your sleep quality. 
 
3. Get morning sunlight upon waking. When sunlight hits your eyes, it turns on your circadian rhythms, which wakes you up and also helps you sleep later on. 
 
4. When eating a meal, eat your protein first, vegetables second, and carbs last. This regulates your blood sugar and insulin levels. 
 
5. Become a nose breather. This helps filter out dust and allergens, boost your oxygen uptake, and humidify the air you breathe, while mouth breathing can have negative effects on your health. 
 
6. Cold exposure for mood and recovery. Cold exposure, like cold showers or cold plunges, has been shown to reduce inflammation and improve recovery while boosting your mood. 
 
7. The water test for hunger. When people are hungry, they may be dehydrated. Instead of reaching for a snack, drink 500ml of water and stay busy for 20 minutes. If you're still hungry, then go eat. If you forgot about it, you were either bored or dehydrated. 
 
Try any of these out and see how they affect your quality of life. 
 
One small change can result in a compounding effect of good health throughout your years. 
 
Which one hit the hardest for you? 
 
- Dan 
 
Ps. If you liked this post, you'll enjoy my newsletter. 
 
Every week, I share tips on how to get lean, boost energy, and live longer. 
 
Join 495,000+ subscribers here 👇

https://lnkd.in/gSFC9CMU

Swimming is an underrated form of cardio. 
 
It’s a full-body workout. 
 
It increases lung capacity. 
 
It has a low impact on the joints. 
 
I’d much rather prefer to swim than run a few miles. 
 
What about you? 
 
✍🏼 What are your thoughts on this? 
♻️ If this helped you, spread the word. 

- Dan 
 
Ps. If you liked this post you'll enjoy my newsletter. 
 
Every week I share tips on how to get lean, boost energy, and live longer. 
 
Join 500,000+ subscribers here 👇🏼

https://lnkd.in/gSFC9CMU

The 5 Worst Foods For People Over 40

There are 5 foods most people are eating but are silently driving visceral fat storage, inflammation, and faster aging.

Most 40+ year olds are eating at least 3 of them daily.

In tomorrow's newsletter, I'm breaking down all 5 and showing you simple swaps that fix them.

Click below to join 500,000+ subscribers and get it first:

https://lnkd.in/gzyviRFf

13 steps to losing 30+ pounds and get into your best shape by the summer:

1. Stop drinking alcohol
2. Eat 3 nutrient dense meals a day
3. Lift weights 3x a week
4. When lifting use progressive overload
5. Get a walking treadmill and do walking meetings
6. Aim for 7500 steps a day
7. Fix your sleep environment (cool room, blackout shades)
8. Get 7-9 hours of sleep
9. Sleep on a schedule
10. Track your weight every day (get a weekly average)
11. Start being appreciative for what your body can do
12. Bake all these into your identity
13. Follow me on LinkedIn 😉

That identity shift is exactly what we engineer inside our coaching program for entrepreneurs.

In the last 12 months, we've helped 200+ founders lose 30+ pounds while scaling their businesses...without living in the gym or eating like a monk.

Inside, you get:

· Your custom nutrition protocol (built around your travel schedule)
· 3x/week training programs designed for busy founders
· A dedicated private coach
· Direct access to me and my coaching team
· Guaranteed results

We're opening 10 spots this month. DM me "COACH" and I'll send you the details to see if it's a fit.

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At 46, I lose fat without losing muscle using three simple workouts.

Walking: 7-10K steps daily. Burns calories, lowers stress, aids recovery. Sneak it into calls, meetings, errands.

Strength training: 2-3x weekly. Preserves muscle in a deficit. Keeps metabolism high. Non-negotiable.

HIIT: Once weekly. Spikes calorie burn. Torches visceral fat. Just enough to boost results without killing recovery.

Most people do too much cardio and lose muscle.
Or lift too much and burn out.

This combo strips fat while keeping you strong.

Simple beats complicated every time.

I created a FREE guide with a 30-day protocol to help you lose 14+ pounds of fat. Follow me and DM “POUNDS” and I’ll send it to you.

My client was dealing with serious hunger. He could control his diet, but would mess it up at night until he ate breakfast.

John came to me desperate. CEO of a tech startup. Skipping breakfast for 3 years because "intermittent fasting burns fat."

The reality: He was binging at 9pm. Every. Single. Night.

His hunger hormones were so screwed up that his body thought it was dying.

Here's what actually happened when he skipped breakfast:

• Cortisol spiked (stress hormone)
• Ghrelin exploded (hunger hormone) 
• Willpower crashed by 3pm
• Metabolism slowed to preserve energy
• Muscle disappeared (body ate itself)

By dinner, he wasn't hungry. He was possessed.

The "healthy" salad turned into wine, bread, cheese, dessert. Another 2000 calories of "just a bite" while watching Netflix.

The fix was stupidly simple:

40g protein within 90 minutes of waking.

That's it. 3 eggs and Greek yogurt. Or a protein shake with berries.

Week 1: No more 9pm binges
Week 4: Down 8 pounds
Week 12: Lost 27 pounds eating MORE food
Month 6: Best shape of his life at 44

He's in full control of his diet. Losing fat. Building muscle. Closing deals without brain fog.

The uncomfortable truth:

Skipping breakfast doesn't make you disciplined. It makes you metabolically broken.

Your ancestors didn't fast because they were optimizing. They fasted because they had no food. When they found food, they ate immediately.

You're not fasting. You're starving yourself into storage mode.

Then wondering why you can't stop eating kid's goldfish at midnight.

Protein within 2 hours of waking:
- Kills cravings
- Preserves muscle
- Stabilizes blood sugar
- Makes fat loss automatic

Stop trying to outsmart your biology.

Feed the machine properly. Watch it work.

💪 When do you eat your first meal?

- Dan

P.S. Want to get lean, healthy, and energetic in a way that fits your lifestyle?
 
Each week, I share tips on how to get lean, boost energy, and optimize the body.
 
Join 500,000+ subscribers here 👇🏼

https://lnkd.in/gzyviRFf

View newsletter: The High Performance Journal

Welcome to 4 Minute Fridays, my weekly newsletter, where I reveal cutting-edge tips to help you get lean, boost energy, and live longer. What's In Sto

Open article: 4 Minute Fridays: The Harsh Truth About Counting Calories, Eat This Jelly To Boost Your Brain Power & The Tea I Drink Every Night To Go To Bed by Dan Go • 5 min read

4 Minute Fridays: The Harsh Truth About Counting Calories, Eat This Jelly To Boost Your Brain Power & The Tea I Drink Every Night To Go To Bed

The only supplement that makes you stronger AND smarter.

Creatine.

What it does for muscle:
- 5-15% strength boost
- Faster recovery
- More muscle, less fat
- Works in 7 days

What it does for your brain:
- Sharper memory
- Better focus
- Fights depression
- Protects neurons

$10/month.
5 grams daily.
Most studied supplement ever.
Zero downsides.

Yet 90% of people skip it.

They’ll spend $200 on pre-workout garbage. But won’t take the one thing proven to work.

Here’s the kicker:

Your brain uses 20% of your body’s energy. Creatine is cellular energy. Do the math.

Not just for meatheads. For anyone who wants to think clearly at 70.

Start today. Thank me in a week.

I created a FREE guide that breaks down exactly how to take creatine the right way to maximize results. Follow me and DM “CREATINE” and I’ll send it to you.

Justin Welsh

The $10M Solopreneur | Helping 100,000+ burned-out corporate professionals build six-figure, one-person online businesses.

Over the last decade, I helped build two companies past a $1B valuation and raise over $300M in venture capital. Then, in 2019, I burned out.So, I decided to walk away from my high-paying executive job.But, before I could, I had a hypothesis.I believed building an audience online would be an incredible asset. That attention was the new currency and would play a major part in my success as an entrepreneur.So, I started building my brand on LinkedIn in early 2019. And the results were pretty phenomenal.In just 6 months, I grew from zero followers to over 20,000.And on August 1st of 2019, I walked away from my executive role at a fast-growing startup.Since that day, I've spent my time building a number of one-person Internet businesses.My results:→ $12.5M+ in business revenue at a ~86% profit margin.→ 800K+ people following my journey on LinkedIn→ 560K+ people following my journey on Twitter→ 180K+ people read my weekly newsletter→ 1B+ impressions in the last 7 yearsIf you want to learn more about how I did this, you can take my self-guided masterclass.THE CREATOR MBA DIGITAL COURSEThe Creator MBA teaches you frameworks for turning your knowledge and expertise into a quality product that people will buy. Come learn to build a lean, focused, and profitable Internet business.→ Start watching here: learn.justinwelsh.me/creator-mbaEmail: support@justinwelsh.meX: @thejustinwelsh

Founder

Join 75k+ subscribers to the Saturday Solopreneur. Every Saturday morning, you'll get 1 actionable tip on audience and revenue growth for your online business.

Losers play zero-sum games.

Winners root for everyone around them.

If you don't believe me, look at the vast majority of successful people on this platform.

They aren't jerks.
They don't play games.
They don't hate on each other.

They simply try their best to lift up everyone around them.

Is it a perfect data point? 
Do haters sometimes win?

Of course.

But I'm not interested in the outliers.
I'm interested in what happens 90% of the time.

Lead from the front, be optimistic and supportive and lift someone up when you see them accomplish something worth celebrating.

Be a karma entrepreneur.

Because even if you're successful as a hater, it's far more lonely when you get there, and nobody's there to congratulate you.

If this resonated with you, consider joining 180,000+ entrepreneurs who read my newsletter each week.

It's all about rethinking money, time, and what it means to live well.

You'll also get my bonus 2026 LinkedIn Growth Guide for free instantly.

Come join us here: https://buff.ly/NOgUROV

Maybe nobody in your family is an entrepreneur.

Nobody in mine is.

They didn't work for themselves.
Nobody built something from scratch.

My parents didn't bet their income on an idea they had in the shower.

From when I was a kid, the path was always laid out:

Get a degree, get a job, stay for 40 years, and retire.

That was the plan. 
And everyone I know from back home followed it.

So when you say "I want to build something on my own," sometimes you don't have anyone in your corner who understands.

They're not being mean or disinterested.

They just don't have a frame of reference for what you're describing.

I've found that to be a big advantage, actually.

The people who grew up around entrepreneurs usually inherited someone else's playbook.

They work through a set of assumptions about what a business should look like. 

How much funding to raise. 
How hard it's supposed to feel.
How many employees you need. 

Maybe you don't carry any of that baggage.

You get to start with a blank page. 

You don't have to live up to anyone else's expectations about how big your business should be, or how fast it should grow, or what success is supposed to look like.

The first person in any family to do something different has one thing nobody else has: 

The freedom to define their life and business from absolute scratch.

You just have to be willing to figure it out without a map.

I write about this path every Saturday for 180K+ entrepreneurs.

How to build a lean, simple, profitable business as a solo operator (especially when nobody around you has done it before).

If you want one email a week that feels like the mentor you're looking for,  join 180,000+ weekly readers here: https://buff.ly/t4J7aFD

As a free bonus, you'll also get my 2026 guide to LinkedIn growth (how I built 830,000+ followers) when you sign up.

See you inside.

Image credit: tiffani kilgore

The $10M Solopreneur | Helping 100,000+ experts turn their expertise into income.

Your brain is sick and tired of content.

It wants you to be creative.

Over the past 6.5 years, I've written:

- 3,559 LinkedIn posts
- 4,107 Tweets
- 789 Instagram posts
- 456 Threads
- 278 Substack notes
- 266 newsletter issues

And here's what I've learned:

1. The more you create, the happier you are:

On the days I'm sharing my creations, my mood is incredibly elevated. There's nothing better than learning something and sharing it with other people.

2. The more you consume, the more pessimistic you become:

Whenever I go down a rabbit hole on LinkedIn or X, I get bummed out. Culture wars, fighting, lack of empathy for our fellow humans. It's gross.

3. The longer you write, the better at your craft you become:

If you write every single day for a long time, you will eventually become a relatively decent writer. And there's no better way to communicate your thoughts.

4. The more you outsource creative work to AI, the dumber you become:

The more AI does your creative work, the more you forget how to be creative and original. You sound like everyone else. You blend in. You're not interesting.

TL;DR:

1. Create daily
2. Consume less
3. Write until you're good
4. Don't outsource creative

I teach 200,000+ creative entrepreneurs how to:

- Get attention
- Keep attention
- Monetize attention

I'll show you how when you join my weekly newsletter: https://buff.ly/iKAl3na

(→ You'll also get my free 2026 LinkedIn writing guide instantly.)

I quit a job making $550,000 per year.

People thought that I was "very stupid."

Maybe I was.

But I'd rather be crazy than spend another decade wondering "what if I tried?"

Most people fail because they never try at all.

They talk themselves out of it before they start.

Too late.
Too risky.
Too uncertain.
Too competitive.

The excuses are endless. 
And they all sound reasonable.

But the people who win aren't the ones with the best ideas or the most talent.

They're the ones who actually do the thing.

Send the email. 
Launch the offer. 
Post the content. 
Ask for the sale.

While everyone else is waiting for permission or certainty, they just go a hundred miles an hour.

You can do whatever you want with your life.

But you have to actually believe that. 
And then you have to act like it.

I built a free 30-day course for people who are ready to stop waiting.

It's called The Expert OS.

It takes the thing you're good at and turns it into a real business. 

You'll get:

- All my templates
- All my launch emails
- All my sales page designs
- All of my AI prompts to speed you up
- Everything you need to make $1,000 in 30 days.

Start day 1→ https://buff.ly/1c87Alu

Pessimists are right.

Optimists are winners.

It sounds cheesy and cliché, but the fact is, you attract people like yourself.

So, if you're one of these people that complains about everything, and life is terrible and unfair, and everyone and everything is against you...

You're going to lose.
Misery is contagious.

Those people are downright awful.

You can get 1000x farther simply by being an upbeat, enthusiastic, wildly inspiring cheerleader.

Be excited.
Have confidence.
Support everyone around you.
Make connections that are helpful.

Whatever you lack in skills and knowledge can be at least partly made up for in your sheer attitude.

I just wrapped up with some of the coolest, most upbeat, most excited people down at Kajabi HQ in Newport Beach, and we put together a new, completely free course for folks who want to build their own business.

But you can't be some down-on-your luck sad sack if you're going to make it happen.

If you've got good energy, good vibes, and believe in yourself, come check it out. 

It's called The Expert OS.

Over 30 days, I'll walk you through what to sell, how to build it, and how to get paid.

You'll also get:

- My $12M sales page template
- My 10-email launch sequence that sells
- My AI prompts for when doubt is a little louder

It's free.

Have a business in 30 days with the right attitude.

Start here if you're ready → https://buff.ly/arpZ2Om

The richest people I know aren't multi-millionaires.

They're people with empty calendars.

They hardly have any meetings. 
They don't have Slack on their computer. 
Sunday night is just like Thursday night...

No dread.

They designed their businesses primarily for peace of mind.

Everyone else is on autopilot, doing the exact opposite.

More clients.
More projects.
More revenue.
More complexity.

And every time they add more, they get less of what actually matters in life.

I know because I did this for a long time. I took a startup from $0 to $70M and nearly destroyed myself in the process.

Not sleeping. 
Coping with alcohol. 
Paramedics at my house after a panic attack.

Nobody told me to live like that. I just kept saying yes to the next logical thing until I looked up and didn't recognize my own life.

So when I built my own business, I designed it around one question: What do I want my average weekday to look like?

Here's how I approached it (and how you can too):

1. Set your "enough" number. 

Not your dream number. 
The one where money stops being a daily worry. 
Build to that and don't go beyond it.

2. Work backwards from your ideal day. 

What time do you stop working? 
How many meetings do you have? 
When do you exercise, eat, read, hang with fam? 
If the model doesn't fit the life, change the model.

3. Subtract before you add. 

Every new project costs you your time. 
Before adding, ask "what does this take away from?" 
If it takes away something important, don't add it.

4. Automate earning money. 

Your sales page, your emails, your delivery. 
Everything should be automated. 
If you have to be "on" 24/7, it's not a business.

5. Protect empty time like it's revenue.

The white space on your calendar is yours.
It's where your best decisions happen. 
Fill it, and everything gets worse.

Save this post and revisit it often. 

It's the difference between building something that makes you money and building something that makes you absolutely miserable.

I write about this stuff every week in my newsletter for 180K+ entrepreneurs. 

What's working, what I stopped doing, and what I'm still figuring out.

As a free bonus, you'll instantly get my 2026 LinkedIn Growth Guide when you sign up. 

It's the playbook I used to go from 2,000 to 830,000 followers.

Get it all here: https://buff.ly/t4J7aFD

Living well comes down to 5 things.

Here's my personal take on it:

1. Help people: 
A life of service gives you purpose.

2. Get healthy: 
Nothing matters unless you're in good health.

3. Love your family: 
A close-knit circle warms life incredibly.

4. Build cool $h*t: 
The best vehicle that lets you achieve this.

5. Travel the world: 
Learn how others live so you can relate.

(and of course, for each person, there are other additions)

Things not on this list:

1. Working weekends.
2. Climbing the corporate ladder.
3. Chasing the most money possible.
4. Working to impress people you don't even like.

The crazy part is that most people spend 90% of their time on the second list.

Then they wonder why they feel empty when they "win" that game.

Here's what I've learned building my business:

The more I subtract, the more I can focus on the first list.

Fewer projects to manage.
Fewer obligations on my calendar.
Fewer things that pull me away from what matters.

You don't need more. 
You need less of the wrong stuff.

Protect the five. 
Ignore the rest.

👋 If that resonates, join 180,000+ weekly readers learning to make more money, reclaim their time, and live a life most people won't: https://buff.ly/t4J7aFD

Come join our tribe of people living differently.

Who cares about revenue?
Who cares about followers?
Who cares about press coverage?

None of that stuff will ultimately make you happy.

Here's what an awesome life looks like:

You wake up without an alarm.
You spend some time working out.
Your calendar has nothing you hate.
Your work fills you with incredible joy.
You spend quality time with your family.
You get to go outside and be in nature.
You get a little time to yourself, too.

What a life.

And guess what?

If you prioritize fulfillment over status, your dream life probably costs less than you think.

Every Saturday morning, 180,000+ people open my newsletter to learn more about building a life they love, supported by work they enjoy.

Why? 

Because it's the one email that makes them feel less crazy for wanting a smaller, slower, richer life.

You belong in there: https://buff.ly/t4J7aFD

The older I get, the more I realize how much work can screw up your health.

Especially if you're in a terrible environment.

- Awful boss
- High pressure
- Poor communication
- Unrealistic expectations

You'll grind all day, for years.

You'll work yourself to the brink of physical and mental exhaustion.

And then one day?

*Poof*

It all vanishes.

Why?

Because the board wanted to cut costs, or your productivity looked a little light on the spreadsheet that quarter, or maybe it's time to give bigger bonuses to execs.

Forget that. Don't ever let that be the position you're in.

That's why I always recommend you own something of your own. Even a little side hustle.

Something. Anything. You need some leverage.

If you've never built an audience or business online, I'll show you how to do it, for free, over the next 30 days.

You can sign up for The Expert OS (free) and you'll get:

- All of my templates
- All of my prompts
- All of my pages
- All of my emails

And one video per day that shows you how to get your first paying customers.

Start here: https://buff.ly/1c87Alu 

Take your life into your own hands.

A lot of the people who get promoted before you aren't necessarily better employees.

They're just a lot louder.

That's one of the truths about how the world works that most folks don't want to accept.

The best person doesn't always win.
The most visible person wins.

That's inside your company, in your industry, online, and basically everywhere.

You think these "top voices" are top at what they do?

Absolutely not. 
They are the loudest. 
And they get paid because of it.

So if you're sitting around thinking, "My work will speak for itself..."

It doesn't and never will. 

The people with the most attention, the best opportunities, landing all of the high-dollar clients are the loudest, not the most talented.

They put themselves out there unapologetically.

If you don't know how to do that, follow this simple framework and see what happens over the next 30-60 days:

1. Stop sharing what you know.

Instead, start talking about what you've solved.

Share a framework, talk about a client who had a problem that you fixed.

Toot your horn and tell the world! That stuff gets saved.

2. Comment on 5 posts a day from people in your industry. 

Don't write "Great!" Go out there and have conversations. Maybe challenge someone or provide a contrarian take. Get into it. Have fun. Use respect, but show your expertise.

3. Use the "before and after" format. 

Start with an incredibly messy scenario and how you cleaned it up. Take people behind-the-scenes and show them how a real expert gets the problem solved. Show the end result.

4. Say the thing everyone in your industry is thinking but nobody's posting. 

Most people are too afraid to go out there and actually say that thing. So, say it. Don't be afraid to ruffle a few feathers. For every person who gets irritated, 10 more will look at your profile and wonder how you can help.

Just remember that the person charging 5x more than you isn't doing better work, they're just 5x more visible, 5x louder, and 5x more confident.

You can learn to talk about what you do without becoming someone you hate or someone who constantly feels "salesy." 

If you're ready to stop being the best-kept secret in your industry, I built a free 30-day challenge called The Expert OS.

I'll walk you through packaging all of the stuff you know, getting loud, putting it in front of people, and getting paid for it.

You'll also get:

- My $12M sales page template
- My 10-email launch sequence that sells
- All of my AI prompts to speed up your build

It's free. 

Start now, and you'll have a business in 30 days.

Get it all here → https://buff.ly/arpZ2Om

P.S. Bookmark this post and revisit it each Monday for your plan of attack.

The game of life is rigged.

So, what are you going to do about it?

The first sentence, while unfair, doesn't matter.

The only thing that matters is if and when you're going to learn to play the game.

That's literally everything.

Here's how I would approach it if I were starting over:

1. Build meaningful skills at work.
2. Improve/add to those skills in your free time.
3. Find a passionate way to talk about your skills.
4. Start studying a craft (writing or video).
5. Master that craft as quickly as possible.
6. Rapid-fire content to learn what works/doesn't.
7. Double/triple down on what does.
8. Talk to people who want to learn from you.
9. Figure out their most painful issue.
10. Craft a unique offer to solve that problem.
11. Repeat step 7 with your offer on display.
12. Get really good at delivering.
13. Acquire testimonials from happy people.
14. Continually hammer step 7.

It doesn't matter who you are, where you're from, if you come from money or not...

You must grab life and take it.
Passion, discipline, and work.

If you want to start, join me inside The Expert OS.

It's a free 30-day challenge that gets this whole flywheel moving.

All of my templates, prompts, pages, email sequences, funnels, and more, to shortcut the whole process above.

Start now: https://buff.ly/X3vWBjo

P.S. Join this week, and I'll send you 100 social media templates you can use to market your idea effectively. On me.

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audience-income

the-saturday-solopreneur

justinwelsh

theunsubscribe

Quiet people don't win.

I hate that, but it's true.

Look around at who's getting all of the opportunities, the clients, and the attention on social media.

I guarantee you that most of the people with the biggest followings aren't the most talented people around.

They're the hand-raisers.
The people who post the thing.
The guys and gals who send the DMs.

The world doesn't reward you for having the best-kept secret.

And if you think your work will speak for itself? Think again.

Will someone notice if you just keep your head down? Probably not.

The facts are:

The people winning aren't smarter than you.
They're probably not more qualified.
They may not even have better ideas.

They just decided to speak up.

They got over the cringe of being public.

They stopped waiting for someone to hand them a mic.

They started acting like they belonged in the conversation.

And guess what?

It never stops feeling a little weird.
You just get used to it.

You realize that staying invisible is a choice with consequences.

So if you're sitting on some expertise, ideas, or a business you believe in, please stop hiding it.

The world isn't coming to find you.

You have to go find the world.

That's exactly what The Expert OS does for you.

It's a (free) 30-day challenge where you'll put yourself out there, build a small profitable offer based on your skills, and sell it.

In 30 days, you'll have your first paying customer.

It includes:

- My emails
- My templates
- My landing page
- My automations
- My AI prompts for ease

Start here: https://buff.ly/HdEvVii 

Your expertise deserves an audience. 

Go get one.

The smartest people on earth are finding time away from their job to build something small.

Something lean.
Something profitable.
Something they can earn with.

A micro-business or side hustle or whatever the heck you want to call it.

Because building something of your own is the truest way to become a better person.

There's power in building.
There is learning in building.
There's failure, adversity and success.

And in order to get ahead in this world, those are things you're going to need.

Yes, you might fail.
Yes, there will be days that suck.
And yes, someone will make fun of you.

Who cares?

Do you want to sit around for the next decade and wonder when the robots are coming for your job?

Or do you want to be proactive in taking control of your life, career and family?

I know what my decision is.

So go out there, get curious, learn about something incredibly useful and then come share it here on LinkedIn.

A few years later, you'll have the leverage you need to completely own your life.

-----

📌 Want to learn how to market yourself here on LinkedIn like I do?

Download my 2026 LinkedIn Growth Guide (free - how I grew to 830,000 followers) and join 200K+ in my newsletter: https://buff.ly/arpZ2Om

I think you already know the best thing you can do for your business. You know how I know it?

Because it's as easy as picking what you're most afraid of.

Fear and discomfort are the one-two punch  predictors of "stuff I should be definitely doing." 

Things like:

- Sending that first piece of content out.
- DM'ing someone you greatly admire.
- Asking someone to buy your offer.
- Building in public.

You've been thinking about this stuff for months or weeks.

Maybe you're distracting yourself and stalling by reading, thinking, and talking all about it.

Maybe it's time to stop all that?

Because doing something makes it REAL.

And real means you might fall on your face and look a little silly.

But it's nearly impossible to do something great without looking like a fool for some period of time.

That's just part of the journey.

The longer you wait...the louder that fear's gonna get.

I've got a simple solution for you.

I will grab your hand (digitally) and walk you through the first 30 days of building an online business for free.

One step at a time, so the fear never gets to make the decision for you.

It's my new 30-day challenge called The Expert OS.

I'll show you how to choose a niche, craft an offer, set up a funnel, and get moving.

You'll get free stuff, like:

- My $12M sales page template
- My 10-email launch sequence that sells
- My instructions for building a lead magnet
- All of my AI prompts for when your brain is frazzled

It's free.

Have a business in 30 days.

Start here if you're ready → https://buff.ly/arpZ2Om

P.S. This week only, sign up and get a live session with the Kajabi team before your trial ends. 

Bring your questions, your half-built funnel, whatever — we'll work through it together so you actually launch.

Imagine being 100% free to take your kids to school on a Wednesday morning.

You're not in a rush.
No need to be on Slack by 9 a.m.
Not checking your phone in the parking lot.

You just walk them in, drive home, make some coffee, and start your day.

The majority of people can't do that.

They're dropping their kids off with one eye on the clock and one on their inbox.

And they miss all that little stuff in the morning because someone else demands their time.

There's a better way to build your life and business.

It's really, really hard. 
It takes a ton of prep.
It requires incredible curiosity.
You have to be willing to fail often.

It's building your own thing.

And the truth is, you probably have something people would pay you for.

A skill. 
Some knowledge.
You know you do. 

You've probably thought about it in the shower, on your commute, or at night when you can't get to sleep.

But by tomorrow morning, you'll convince yourself it was all BS and head into work deflated.

Maybe it's time to recapture your Wednesdays? 

If you're ready to start building something with your mornings instead of giving them away, I built a free 30-day challenge called The Expert OS. 

45 minutes a day.
Before work.
After work.
Doesn't matter.

I'll personally walk you through picking an offer, building it, and getting paid.

You'll get everything you need to succeed: 

- My framework for knowing what people will pay for.

- My plug and play $12M sales page you can steal.

- My 10-email sequence that sells while you're making coffee.

- My AI prompts for the mornings you've got 30 minutes (and no energy).

It's free.

You can literally start this morning.

And 30 days from now, you'll have something that makes money whether you're at your desk or not.

Start Day 1: https://buff.ly/arpZ2Om

Everyone wants to start once the fear goes away.

Newsflash: It doesn't go away.

It doesn't once you've made your first sale, or your first post, or $10,000, or $100,000.

Fear just morphs into something else during the entire journey of entrepreneurship.

In the beginning?
You're scared no one will care.

Then?
No one will buy.

Once they buy?
They won't keep buying.

On and on and on it goes for the rest of the time.

You'll literally always be worried about something, whether you like it or not.

Here's why I'm telling you this:

If fear doesn't go away, then what the hell is the point of waiting?

Start the idea before it's finished, sey sell before the product is perfect, and ship before you're confident.

All that confidence you're sitting around waiting for will finally show up the moment you decide you're sick and tired of waiting, and you just DO something.

It's like going to the gym. 
Reps, everyone.

That's how stuff gets built. 
Not with some big plan.

With motion.

If you're tired of sitting around waiting to feel ready, I built a free 30-day challenge called The Expert OS that will get you up and building a business today.

And you'll get one short action item every morning to continue.

Inside, you'll also find everything you need:

- My process for profitable niches
- My $12M sales page template
- My 10-email launch sequence that sells
- All of my AI prompts for momentum, not motivation

It's completely free.

Start today, and you'll have a business in 30 days.

Join us here: https://buff.ly/arpZ2Om

P.S. This week only, sign up and get a live session with the Kajabi team before your trial ends. 

Bring your questions, your half-built funnel, whatever — we'll work through it together so you actually launch.

Build your life first.

Build your business second.

Most people mess up and do it in reverse.

Here's what that mistake looks like in reality:

- Not paying attention to your spouse
- Not prioritizing your health and wellness
- Not being fully present with your family
- Being too tired to enjoy the money you make
- Not being able to sleep because you're stressed

I've been there and done all of that stuff. It sucks.

The reverse is a helluva lot easier:

- Sacred coffee time
- Scheduled family walks
- Always present when it matters
- Getting great sleep and feeling refreshed
- Sacrificing a little money to live a real life

Is it easy? Hell no.
Does it take time? Of course.
Will you make less money? Maybe.

But who cares??

Do you really need to spend 40+ years just trying to survive so you can finally enjoy some semblance of a normal life once you retire?

I dunno. Never sat right with me.

If you want to build something that fits around the life you actually want, I built a free 30-day challenge called The Expert OS.

I'll walk you through building one simple offer that makes money without consuming your entire calendar.

You'll also get:

- My $12M sales page template
- My 10-email launch sequence that sells 
- All of my AI prompts so you can build in hours

It's free.

You'll have a simple micro-business in 30 days.

Start here if you're ready → https://buff.ly/arpZ2Om

Smart and miserable is a bad combo.

But it's everywhere.

You've got opinions on why everyone's wrong.
You can spot a bad strategy from a mile away.
You're the smart one who knows it all...

Meanwhile:

You're burned out.
You dread Mondays.
You haven't taken a real vacation in years.

If you're so sharp, why does your life look like this?

Being smart isn't the same as being effective.

Having the right answers means nothing if your results say otherwise.

I used to be exactly like this when I was younger.

Thought I was smarter than everyone else around me.

Meanwhile I was 40 lbs overweight.
Working 70 hour weeks.
No energy.
Exhausted.

Brilliant, right?

The shift came when I stopped trusting my opinions and started trusting the outcomes.

My life was the scoreboard.
And I was losing.

So I changed.
Built something small.
Something that worked for my life.

Now I work when I please.
No employees.
No meetings.
No deadlines.

All because I got honest with myself.

If your results don't match your confidence, something's off.

Maybe it's time to build something different.

Something small. 
Something you can manage.
Something that doesn't eat your soul.

I teach 180,000+ entrepreneurs how to build that kind of online business every week in my newsletter.

Join here: https://buff.ly/gqZIz2O

(and get my free 2026 LinkedIn growth guide as a gift)

Every big leap in your life starts mid-air, with no guarantee, hoping like hell the landing's there.

That's the key to understanding life and business.

Trusting. The. Process.

Nobody buying your thing?
Trust the process.

Friends starting to look at you funny?
Trust the process.

Awake at 1 am, stressed about entrepreneurship?
Trust the process.

Most people don't quit because it isn't working. 

They quit because they can't handle feeling like it isn't working.

That feeling IS the process. 

The doubt, the silence, the "what am I even doing?" 

That's not a sign you're failing.
That's just a random Tuesday.

Every single person making a living from their expertise has had hundreds of those Tuesdays.

You don't need more ideas.
You don't need more time.

You need a process you can follow on the days you don't believe in yourself.

That's why I built The Expert OS.

A free 30-day challenge that shows you exactly how to build your business and have paying customers in one month.

I'll personally walk you through picking an offer, building it, and getting paid.

You'll get my landing page templates, email sequences, funnels, and 100 social media templates that grow your following and get attention.

All free. No catch.

You said you'd trust the process.

Well...here it is.

Start now: https://buff.ly/arpZ2Om

What's the point of a big, sexy business if you're miserable?

I know it's cool to raise a bunch of money, and hire tons of employees, and be the "next big thing," but you know what's even cooler?

- Free time
- Lunch with your partner
- Time to take your kids to school
- Being able to travel anytime you want
- Complete and utter location independence

No team.
No office.
No investor calls.
No Slack channels. 
No quarterly reviews.
No "culture" meetings.

Instead, you build your life first and your business to support that life.

You probably won't get covered in Forbes.
Nobody will talk about you on X or LinkedIn.
Your family and friends might not brag about you.

But on the inside, you'll have everything.

Thursday afternoon off when the weather's nice.
Dinner on the table at 6 without rushing around.
No alarm waking you up because something's on fire.

But, no matter how often I advocate for this life and business, people still do the opposite.

And I've watched a lot of them burn out because of it.

If you're interested in a better way of living and working, I built a free 30-day challenge called The Expert OS.

I'll walk you through building one simple, profitable offer that doesn't require a team or a 60-hour week.

Just choosing an offer, learning to market it, and automating the sales process.

Inside, you'll also get:

- My $12M sales page template
- My 10-email launch sequence that sells
- All of my AI prompts so you can build in hours

It's free.

Start now and have a business in 30 days.

Here's where you join → https://buff.ly/arpZ2Om

P.S. This week only, sign up and get a live session with the Expert OS team before your trial ends. 

Bring your questions, your half-built funnel, whatever — we'll work through it together so you actually launch.

taplio

The Battle

Dan Go

Justin Welsh

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The Battle

Dan Go

Justin Welsh

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Dan Go's LinkedIn Performance

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