A Lion & The Vibes

A Lion & The Vibes seeks to help companies create a work environment and experience that employees love; so that employees are more fulfilled, engaged, productive, healthy and happy, and companies can minimise distractions and focus on becoming truly amazing!

We believe that happy employees make happy customers, happy customers make happy companies, happy companies make happy communities, and happy communities make a happy world (Read Delivering Happiness by Tony Hsieh for more on this)

We believe that HR should be simple, empowering, measurable and fun.

We believe that a strong understanding of, and alignment to, your Purpose and Values will trump a policy every day of the week!

We believe that your employees are Individuals. Individuals with emotions, ambitions, issues, strengths, weaknesses and a desire to be happy; if you can treat them as such, you will get their loyalty and their best.

We believe that companies are as unique as the people who run them. Companies with their own unique purposes, values, ambitions, strengths, weaknesses, and cultures; if you align your People & Culture Strategy to these, you will get the best out of your company.

We believe that technology and data are your best friends in creating an awesome employee experience.

What do we do?

At the core of everything we do, we seek to align a company's People and Culture to a clear Purpose and Values... because that's where the magic happens.

More specifically, we can:
- Help companies understand their own Purpose and Values
- Make sure your policies and processes are up to date 
- Create your People & Culture Strategy (or more specialist strategies Employee Experience, Diversity & Inclusion, Employee Wellbeing, People Analytics, Learning & Development etc)
- Source and implement digital HR systems
- Provide HR Generalist Support
- Assist with specialist HR Projects
- Provide Training

Drop me a line. I LOVE talking about this stuff!

Founder

72andSunny

Talent & Operations Director (Contract)

Clemenger BBDO

In a nutshell, my job is basically to make sure that everyone else is happy doing their job. Which means that I've possibly got the best job in the world!

Day-to-day I'm focused on working with individuals, managers and teams to ensure that our people are highly engaged, highly motivated, highly productive, aligned to our purpose and values and ultimately happy. This is achieved through:
- Building relationships
- Pastoral Care and Coaching
- Developing and delivering internal training sessions
- Developing and implementing systems and processes to ensure that leaders can better support their teams

I'm also responsible for developing and implementing strategies and programs to ensure an optimal employee experience. These include:
- Performance Development & Real-time Feedback
- Diversity & Inclusion
- Onboarding
- Training
- Leadership Development
- Wellness
- Culture

Head of People & Culture

Whybin TBWA

Whybin\​TBWA Group is one of Australia's premier Advertising Agencies. Over the past few years we have won:

AWARD Agency of the Year 2012
Effie Effectiveness Agency of the Year 2013
AdNews Network of the Year 2013
B&T Advertising Agency of the Year 2012 & 2013
Campaign Asia Australian Creative Agency of the Year 2013

As part of the Senior Leadership Team, I am responsible for HR across the following brands that are under the Whybin TBWA Group: Whybin TBWA, DAN\​ (Digital Arts Network), Integer, Eleven PR, FleishmanHillard, MAL\​ (Media Arts Lab)

This role is responsible for the recruitment, engagement and retention of staff across the group in both Sydney and Melbourne. Included in this is:

•	Recruitment
•	Employee on boarding
•       Compensation planning
•       Benefits and Culture Club
•       Training and development
•	Employee relations
•	Immigration
•	Workplace Health & Safety
•	Performance management
•	Policy development
•	Global Reporting

Head of Employee Experience

Charterhouse Partnership

Helped bulid the digital recruitment capabilities at Charterhouse.

I focused on recruiting across Digital Production, Client Services and Digital Strategy disciplines. Also developed capabilties and networks in User Experience, Search Marketing and Operations.

Clients were primarily within the Digital and Advertising Agency space, also encompassing TV Stations, Publishers, Online Business and other client side digital teams.

Achievements:

 - Built a successful and profitable desk specialising in Digital Advertising from scratch
 - Developed relationships with a number of top agencies in Sydney
 - Placed Digital Operations Director, Executive Producer, (countless) Digital Producers, multiple Account Directors and Account Managers, SEM Specialists, User Experience Architects, Digital Strategists
 - Won Clubman of the Year for Charterhouse Soccer (Football) Team

Principal Consultant - Digital

Respect Search & Selection

My exciting initiation into the world of recruitment!

This was a great experience where I learned the ins and outs of recruitment, wrapped my head around the fast paced nature of the "Big Smoke" and tackled (and survived) the dreaded GFC.

Throughout my time at Respect I was responsible for recruiting nearly every role in digital agencies that didn't actually Develop or Design things.

Achievements:
 - Successfully pitched Respect's first retained in-house recruitment campaign with Wunderman
 - Took on team lead responsibilties
 - Placed Client Service Directors, Digital Strategy Directors, Business Development Directors,  Technical Architects, Head of Digital, Executive Producers
 - Built long term working relationships with many of the top digital and ATL agencies in Sydney... many of which I have maintained throughout my entire career
 - Winner of Respect's inaugural Respectarian of the Year award

Senior Consultant - Suits

Wunderman

Contract internal recruitment position coordinating all recruitment activities for Wunderman for approximately two months.

This was an opportunity to work alongside the HR team and hiring managers to help with the recruitment of a new team, following the win of a major new client. I gained unique insight into the inner workings of the agency and some of the challenges faced internally by hiring managers throughout the hiring process. 

Recruited roles across Production, Client Service, Java/J2EE, Flash Development and Front-End Development

Was able to assist in the recruitment of 12 people within the 2 month period and gained a greater insight into resource planning.

Sydney Recruitment Manager

iimage Technology

The process went a little like this (give or take a few hiccups) 
New Business Development. Assess a clients needs. Develop written proposal. Develop a brief for designers and developers, Project manage the website. Train clients on the use of CMS. Ongoing relationship building, upselling, cross selling, in-selling etc etc

Account Manager/Producer

Mattara Hotel

Operations Manager

Over the past decade I've worked as Head of People & Culture at some of the best advertising agencies in the world, transformed the culture of teams at the likes of Playstation, uncovered and operationalised the purpose and values of ASX listed tech companies, coached founders and leaders of businesses with 200 people down to 2 people, created and facilitated more training workshops than I can even remember... and had some incredibly moving and fulfilling conversations with individuals who just needed a hand (or an ear).

I am haunted by the idea that most people will spend the majority of their life working in jobs that, at best they "kinda like" and at worst suck the energy out of them. Even worse is the idea that Founders create companies and end up "trapped in the prison they built", with no idea how to get out.

My mission is to teach 1 million Founders and Leaders how to create Fulfilment-Led Companies; where they achieve massive business success AND fulfilment for themselves and their employees.

Clinton Parr

Because

Because is at the forefront of creating extraordinary brand activations, fostering relationships that drive brand growth to new heights. Our approach is grounded in community, authenticity, collaboration and clever creativity. By blending experiential, social, digital, and virtual elements, we create moments that seamlessly connect the physical and digital worlds. 

Our Actionable Intelligence™ framework harnesses owned data, providing insights to keep the relationship with your customer alive and evolving.

We collaborate with well-known household and beloved brands across a range of sectors from the creative centres of the UK to the dynamic landscapes of Australia and New Zealand.

Our philosophy is simple - Extraordinary Activations: Igniting Growth.

Co-Founder & MD Because Australia & New Zealand

Senior Account Director

The Trenches

I'm proud to support the next generation of marketeers through the fabulous Trenches initiative.

Mentor

Who's Your Momma Sydney

I am proud to be a mentor for the Sydney branch of SheSays.

MediaWorks NZ

I scored my first big job in radio at the MediaWorks with a scholarship position after completion of my degree. Working in the Auckland marketing & promotions team meant locally activating for The Rock, Solid Gold & Radio Pacific.

As is the way with radio, I was totally thrown in the deep end working on everything from movie previews, to sausage sizzles in car yards, on air promotions & large scale station events.

A highlight of my time was conceiving and executing the first live radio broadcast from Auckland's Skytower for Radio Pacific on behalf of the Skycity and Special Olympics New Zealand.

My clients included Cadburys, Sky City, Coca-cola & IMAX.

Promotions & Marketing Executive

Igniting Growth Through Bold, Immersive Brand Experiences | Expert in Strategic Brand Activations - live, shopper & digital

Are you looking to create a brand experience that cuts through the noise and captivates your audience? With over 20 years of leading-edge brand activation expertise, I help businesses transform their customer interactions into unforgettable, results-driven experiences.

As the Managing Director of Because ANZ, I specialize in crafting campaigns that push boundaries and drive measurable growth, working with top-tier brands in FMCG, alcohol, retail, and government sectors. Whether it's designing a full-scale live brand activation, a shopper activation that converts or creating multi-sensory experiences, I bring strategic insight and creative flair to every project.

How I Can Help You:

Innovative Brand Activations: From immersive experiences to experiential roadshows, shopper & digital activations, I help brands connect with their audience in meaningful ways.

Data-Driven Strategy: By merging creativity with Actionable Intelligence, I ensure every campaign is rooted in insights that deliver real, measurable outcomes.

Industry Expertise: With a track record of success across Australia, New Zealand, and global markets, I understand what it takes to make your brand stand out in competitive environments.

My passion lies in building lasting relationships between brands and their audiences, and I’m always open to conversations about how we can bring your brand to life in new, exciting ways.

Ready to discuss your next big activation? Let's connect and explore how I can help you achieve your business goals.

taplio

The Battle

Clinton Parr

Meredith Cranmer

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