Map & Fire

Map & Fire is a Los Angeles based research and brand consultancy. We help you own a unique space in your market with a mix of research, positioning, and messaging – so you can connect with more customers and grow with confidence.

View happy client testimonials at: https://mapandfire.com

Founder, Brand Strategist

HelloAdvisr LLC

Strategy Advisor

TVGla

• Led a team of 14 producers and was responsible for defining the department's vision and planning, managing overall budget, conducting individual reviews, setting goals and providing guidance on all project work.

• Provided strategic insights and oversaw production efforts for the agency's two largest Digital Agency of Record accounts, Wheel of Fortune and Jeopardy!, along with a wide array of campaigns for companies including Sony, Universal Pictures, Paramount Pictures, Hard Rock Cafe, Cinemax, A&E, History Channel, Dreamworks and Gruppo Campari.

• Unified and facilitated cross-training of a production department that had been historically split between a team of digital banner producers and web/app-focused producers. In addition, established dedicated production support for the company's quickly expanding social department.

• Worked to build strong relationships with all team members by providing personal support, empowering them to take on deeper responsibilities and challenging them to work on projects outside their immediate areas of expertise.

• Improved overall efficiency and expertise of the department through process refinement, mentorship and the introduction of improved project management and communication tools.

Executive Producer

• Played a key role in building the strategy and relationship that led to the agency's first major Digital Agency of Record account with Wheel of Fortune.

• Beyond production responsibilities, provided additional insight and value by helping to guide UX decisions, as well as input on creative and technical implementations.

• Led over 75 projects for clients such as Google, Sony, Universal Pictures, Mattel, and FOX. 

• Managed and oversaw between $1.5 - 2MM of project revenue annually, consistently delivering work under projected budgets.

Senior Producer

Better You

• Founding partner in startup, responsible for full UX, product management, and technical life cycle of project.

• Wrote business requirements, defined user experience, user flows, and created interactive wireframes for the entire site.

• Designed graphical UI elements for site and prototyped frontend experience.

• Managed developers to build out front and back end coding on a LAMP platform.

Co-Founder, Head of Product Development

Bird Branch

• Worked in a variety of roles including brand strategist, UX designer, creative lead, and developer on over 150 projects.

• Collaborated with a wide assortment of clients on projects ranging from the entertainment industry to consumer products to health care both in project lead and contractor roles.

• Extensive experience with both UI and graphic design.

• Developed front and backend code solutions utilizing existing frameworks as well as fully custom implementations. 

• Responsible for managing project budgets, tracking progress, and coordinating work both with clients and additional resources.

Founder, Strategy, UX, and Design Consultant

G4 Media

Senior Web Developer

Avacus Corporation

Web Developer

O'Neil Data

Unigraphics Solutions

Software Developer

Win with a brand built on research, not guesses | Founder Map & Fire 🔥, SmokeLadder | Contributor at Foundr Magazine

I use a mix of research, positioning, and messaging to help founders and marketing leaders connect with more customers and grow with confidence. 

My writing on strategy and research has been featured in Foundr Magazine and AdWeek. 

More about my background:

I've spent the last 20 years dreaming up and then bringing to life multiple startups as well as a wide range of digital projects. With every twist and turn of that journey there’s been a consistent thread of weaving together strategic problem solving, creative expression, and a curiosity to better understand how people think and make decisions. 

In the businesses I created or co-founded, my primary focus has always been on strategy and user experience. For others, I've worn lots of hats from Executive Producer, to Designer, to Copywriter, to Developer. I've also enjoyed an unofficial Account Services role where I carefully honed the craft of client therapy.

Over the years, I've collaborated with countless passionate small businesses along with several Fortune 500 brands including Google, Sony, Universal Pictures, Mattel, FOX, Dreamworks, CBS, A&E, Home Depot, Roland Keyboards, G4 TV, and the LA Times. 

When not doing mental gymnastics, I like spending time with my amazing wife and son, hiking, surfing, and watching things that make me laugh.

Clay Ostrom

Chris Hare

The Storied Future

The Storied Future podcast provides the knowledge and inspiration C-Suite leaders need to bend the future to their will. We interview experts, innovators, and purpose-driven leaders who have harnessed the power of strategic narrative to align everyone from the buyer to the boardroom around a shared vision of tomorrow.

Storied guests include:

Bracken Darrell, CEO of Logitech 

Heather Dowdy, Child of Deaf Adults and Director of Product Accessibility at Netflix

Mark Stouse, CEO at Proof Analytics, Former CMO at Honeywell Aerospace

Rishi Dave, Expert Partner in B2B Marketing, Bain & Company

Pete Sauerborn, Chairman and CEO, FTD

Ebbie Parsons, Managing Partner, Yardstick Management

Mary Shea, Co-CEO of Mediafly, former Principal Analyst at Forrester 

Jake Wood, Co-Founder at Team Rubicon, CEO at Groundswell

Erica Brinker, Chief Commercial Officer, Array Technologies, Former CMO at Honeywell

Aaron Mitchell, Architect of the Netflix 2% Pledge of $100 Million into Black-owned Banks

Jamie Cleghorn, Senior Partner, Bain & Company 

Kyle Arteaga, CEO, Bulleit Group

Host of The Storied Future Podcast

Chris Hare is a narrative advisor and coach for conscious CEOs, founders, and executives. He helps high-performing leaders navigate the transition from ownership to exit by unlocking the power of their stories in a way that enables them to uncover their why, travel through uncertainty, create what's next, and find purpose beyond profit. 

Chris also helps mid-market founders and CEOs increase company value through strategic narratives that enable them to successfully navigate transactions, transitions, and transformations | Sell-side pitch decks, coaching, and storytelling for M&A | Corporate narratives to align board to buyer around a new future in a way that makes the business strategy a reality | M&A alignment, digital transformation, channel conflict

Chris's storied impact:

-Building a strategic narrative for a mid-market paint distributor that's transforming their company from the boardroom to the frontlines

-Crafting the FY25 Microsoft AI for Energy Industry narrative pitch deck

-Creating a strategy and campaign designed to shift a narrative for an $XXX billion division of a $1 trillion company

-Architecting a strategic narrative for GoDaddy that aligned everyone from COO, CCO, CBO, CMO, VP of Comms, and the brand team around a customer-first vision of the future. Then created a data storytelling platform to help them bring this vision to life. 

“I won’t pursue any strategy in the future without having the narrative clearly identified, like we've done with The Storied Future.” Andrew Walsh, CEO, Applicate Commerce

“Chris and his team helped us craft a powerful strategic narrative that captured the spirit of the millions of everyday  entrepreneurs that GoDaddy serves.” Karen Tillman, CCO

Founder, Executive Narrative Advisor

Experience the power of Atomic Storytelling and discover how this proven framework has helped founders, CEOs and GTM leaders at mid-market companies and tech giants like Amazon and Microsoft to shift the future.

If you want to find and tell the story that will get you in the right room, increase the impact of your go-to-market strategy, close your next round of funding, transform your leadership, or unlock your purpose, this talk is for you. You’ll learn what Atomic Stories are, where you can find them, and how you can use them to create and fuel your Narrative FlywheelTM. You’ll also feel the difference this approach can make as you experience stories from leaders at Logitech, TOPGUN, NASA, Netflix, Amazon, and more.

Keynote Speaker - Atomic Storytelling

Mixing Board

Mixing Board is a community of communications and brand marketing leaders that share knowledge with each other and organizations that can benefit from accessing members’ expertise.

Member

The Outlier Project

The Bar X Project

Chief Storyteller (Pro Bono)

Microsoft

I led content marketing for two global engagement programs, co-owning customer journey and overseeing content audit, content strategy and content creation for delivery across the marketing funnel.

Senior Product Marketing Manager

Built a global marketing campaign—How to Crush Your Sales Quota—with 50+ connected assets designed to entice enterprise VPs of sales down the funnel and into nurture. Managed agency of record, content strategy, creative, budget, interviews with industry thought leaders, and site dev. Wrote copy on all three campaign sites and pre-roll videos, including a women's crew video that generated over 1.2MM views and 800 shares on Facebook. Signed and managed Motofish Images to create original sport photography and video. Created a library of assets to help bring the new Dynamics brand story to life.

Senior Content Marketing Manager

Amazon Services

Built a content marketing framework to discover and produce small business stories at scale. Drove execution from prototype, to framework construction, to scaling and production of 25+ interviews in less than 3 months—for ~$3K a piece. Constructed a content matrix to meta-tag all interview content across 45 dimensions, enabling the production of up to 75 individual content pieces from one interview.   

Produced an Amazon Services brand anthem video, weaving all five products into one story, and created a to-customer campaign delivered via the home page of Amazon as well as through email and social. Resulted in 250MM+ impressions. 

Won the 2014 NA Seller Services Hackathon by creating an innovative new way to use mobile and social to add unique selection to the marketplace. Competed against 20+ teams from US and India in a Shark Tank-style pitch and live code demo.

Digital Marketing Editor

Developed creative for national campaigns, events, and customer marketing initiatives. Orchestrated a successful new business pitch into Amazon.com and wrote the winning pitch deck for a $1 million Microsoft RFP.

-Concepted and wrote copy for the Webby-nominated Volkswagen Group of America living case study
 for Microsoft Lync
-Wrote a humorous eBook on Marketing 101 for Windows app developers 
-Co-authored a white paper on the consumerization of IT for Microsoft
-Created campaigns and content for Microsoft CSS, Dynamics, EPG, MSDN, Office 365, Public Sector, SMB, Surface, Windows, Windows Azure, and more.
-Conjured up copy for video, direct mail, websites, and ads that reached millions of T-Mobile customers

Senior Copywriter

Write Brained Hare

Chief Idea Guy

Six8 Media

-Wrote and produced a full-length DVD for kids and teens featuring NFL-great Brett Favre
-Created a series of case studies for Microsoft COO Kevin Turner showcasing how SQL Server, SharePoint, .NET, SQL, Hyper-V, & BI are changing lives and businesses around the world
-Researched and wrote the brief for Microsoft SVP Andy Lees’ Worldwide Partners Conference keynote address video
-Authored a $1 million congressional funding proposal for Swedish Medical Center’s physical and IT security initiative 
-Produced a financial tips video for Seattle author Jill Keto that landed her a national appearance on FOX Morning Show

Principal/Writer+Producer

Integrated Talent LLC

Business Development Manager

CEO Narratives That Advance Business Strategies and Transform Leaders | Principal at The Storied Future| Host of The Storied Future Podcast

Stories have the power to transform you, your company, and the world. Yet, the most powerful stories are often the hardest to uncover. That's where I come in. Using the Atomic Storytelling™ framework, I unlock the potential energy in your life and career stories, and create a narrative that not only reflects your true self but also aligns with your professional journey, driving you and your audience toward an irresistible vision of the future—what I call Future Gravity.

Future Gravity May Be a Fit If You…
✅ Are navigating a transition (succession, exit, retirement)
✅ Want to build your influence online
✅ Have a story the world needs to hear
✅ Want to integrate who you are with what you do
✅ Want to build a different future
✅ Are tired of going it alone
✅ Are seeking to land a new role
✅ Want to launch something new
✅ Want to capture your legacy

What Future Gravity Can Do for You…
✅ Establish a differentiated thought leadership platform
✅ Earn trust in town halls, board meetings, and one-on-ones
✅ Transform your leadership
✅ Give the media a reason to interview you
✅ Build influence on social media
✅ Write the book or land the keynote
✅ Get sought out for the next job
✅ Make your purpose a reality

"Chris is a storyteller who unlocks the story of you. His deep curiosity and kindness opened up the aperture in my story, he helped me reveal myself to me. A most magical gift." Whitney Johnson, CEO, Disruption Advisors

“Most PR agencies are great for getting you on the road but don’t always go deep into who’s driving. Chris couldn’t be more different. He’ll put you behind the wheel of a storytelling Ferrari, crafted inch by inch to tell the most compelling story out there – yours.” Ali Winkle, CEO, Just Drive Media

Founder + Chief Narrative Strategist

The Storied Future helps brand, marketing, and PR leaders to spark conversation, build connection, and accelerate growth through strategic narratives and authentic human stories that move audiences to action.

taplio

The Battle

Clay Ostrom

Chris Hare

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