🍪 Claudiu Jojatu

Head of Strategy | Co-founder

Milk & Cookies .Studio

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Digital Marketing Strategist & Co-founder

Viatadefreelancer.ro

TOOLS, COURSES, CONTENT, PLACES, AND FREE RESOURCES DESIGNED SPECIFICALLY FORFREELANCERS’ NEEDS.
After spending more than 700 hours in different forms of research and after having more than 200 interviews and discussions with freelancers all over the world, we discovered a strong and important insight: Most of the freelancers fail because they fail to see themselves as businesses. More than 80% of the freelancers don’t have a P&L, yearly income forecast, cash flow, sales strategy, branding strategy or a growth plan.

Also, the Romanian freelance market is growing constantly and the need for experts is also growing rapidly. That’s why we are committed to help freelancers, solopreneurs, startups at the beginning of their journey, intrapreneurs and also companies that are looking to tackle this market and find talents to help their growth.

Co-founder & Consultant

University of Bucharest

Teaching the "Advertising & Marketing Campaigns" course at the Faculty of Journalism and Communication Studies, "Communication Campaigns in Advertising and Public Relations" Master degree programme.

Teacher (collaborator)

TEDxBucharest

Communicating the positive change and development in the local and national community of thinkers and doers.

Communications Manager (Consultant)

FRIENDS \ TBWA

Friends\TBWA is the Romanian office of TBWA Worldwide, the Disruption Agency.

Digital Director

Grapefruit | Digital Agency

Grapefruit is a Romanian digital product development & UX agency.

Chief Strategy & Innovation Officer

The Beards Studio

The Beards Studio is a small digital boutique, focusing on business digitalisation, digital transformation & product innovation. 

In this period I also co-founded rageapp.io & Rat Labs Accelerator.

Inteligo Media

Inteligo Media is the owner of the biggest online legislative platform in Romania, bringing together more than 1.200.000 unique users, each month.

Digital Sales Manager

Intact Media Group

Intact Media Group is the most influential media platform in Romania, having under its umbrela brands like: Antena 1 (TV - Generalist), Euforia TV (Lifestayle), GSP TV (Sports), Radio ZU, Romantic FM, BBC Good Food / Science World & Top Gear, Sports Gazette & gsp.ro.

All this together reach more than 10M unique users each month.

Sales Manager

Internet Corp

New Business Developer

On my profile I write about:
- #DigitalMarketing + #DemandGeneration + #LeadGeneration for B2B SaaS Startups
- Tips & Tricks and "How tos..."
- Discipline and growing a sustainable business
- Tech & startups
- Lead generation and Start-up growth

If you face a business challenge, I can help you with:
- Digital marketing strategy
- Sales strategy
- Marketing & sales funnels
- Lead generation
- Lead magnets
- Outreach campaigns

Send me a message if you want to have a quick chat about your business challenges and results.

CEO & Co-founder

GetDisruptive Lab

Established a consultancy lab focused on driving disruptive growth for SMEs and multinational companies by identifying market opportunities, designing customer-centric strategies, and fostering innovation. 
Delivered measurable results across diverse industries through the implementation of the proprietary 5-Stage Disruptive-Growth-Process. Key projects include:

 - Office Supply Company
       * Designed the Growth Strategy for 2024–2026, providing a clear roadmap to scale the business.
       * Conducted a comprehensive analysis of current sweet spots, challenges, and low-hanging fruits in portfolio management, team structure, and route-to-market operations.
       * Proposed a step-by-step approach to achieve the company’s 2026 vision, addressing immediate challenges while setting the foundation for sustainable growth.

- Marketing Agencies
      * Developed and implemented global brand launch strategies, ensuring successful market entry and competitive positioning. 
      * Led efforts in preparing winning BTL pitches for brand activations, designing creative and experiential concepts that enhanced consumer engagement and amplified brand recall. 
      * Partnered with agencies to evaluate and optimize brand portfolios, identifying opportunities for growth and alignment with market demands. Created actionable frameworks for prioritizing investments across brands and SKUs, driving both short-term gains and long-term equity.

- Health & Wellness Startup: Developed a market entry strategy, optimizing brand positioning and go-to-market execution to secure a competitive advantage in a crowded sector.
- Retail Company: Advised on digital transformation, improving customer engagement and operational efficiency through tailored process improvements and technology integration.

Founder & Senior Growth Consultant

REBORRN

Responsible for leading strategic projects to transform customer experiences, develop actionable growth strategies, and deliver tailored solutions, while leveraging agile methodologies to drive impactful client outcomes.

Engagement Manager

PRODAL 94

Led the marketing strategy for Prodal 94 portfolio, driving brand visibility and engagement through cohesive communication plans. Established and managed a high-performing marketing team while developing trade strategies across channels to optimize distribution, promotion, and pricing. Spearheaded initiatives that maximized revenue and profitability, ensuring consistent brand messaging and market impact.

Marketing & Trade Marketing Director

Secom Romania

Business Unit Director

Board member, leading marketing and portfolio strategy for Secom Healthcare, an entrepreneurial Romanian company, founded in 1997, recognized as the authority leader of integrative medicine solutions. 
Building sustainable business growth through brand building & communication, innovation agenda and general portfolio management of more than 450 SKUs. 
Project manager for Secom’s first own brand of dietary supplement, Good Routine.

Marketing & Communication Director

Breslo

Breslo.ro is the first romanian marketplace dedicated to handmade creators. Since 2008 more than 30.000 artisans joined Breslo' community offering more than 3.000.000 handmade creations.
- Designed business’ strategy and development, targeting a Net Revenue increase and a double-digit profit margin by 2020
- Restructured the team by 30% and re-invested in consumer campaigns
- Reorganized functional areas and implemented process’ automation

PepsiCo

- Managed a team of 5 people, across all beverages brands, as member of Romania’s Leadership Team
- Innovated consumer’ promo mechanics through a unique brand proposition
- Improved the marketing mix that generated an NR improvement

Beverages Marketing Activation Manager

- Led a team of 7 people, across all food brands
- Managed and implemented a new food range in record time, generating a positive double-digit NR impact;
- Drove historical results for local food business, delivering NR vs target and 1.1pp gain in Value Share vs PY
- Optimized A&M allocation, with a better rate of working/non-working vs target

Snacks Marketing Activation Manager

Danone

- Led the development and implementation of core brand strategies (communication, pricing, media), alongside a team of 4 people;
- Designed and implemented portfolio’ costs optimization, generating profitability improvement;
- Developed the SKU’ optimization flow together with R&D and Supply Chain, generating an important profitability

Brand Marketing Manager

- Managed a team of 12 across 3 departments;
- Generated important savings from contracts re-negotiation;
- Improved value and volume market share in traditional trade channel through special project implementation;
- Developed category management’ strategy of re-allocating total cool space in MT; generated an important share increase for Danone’ brands

Head Of Trade Marketing

- Managed 2 international accounts;
- Developed 2 joint business plans with one account, that generated 3 innovative projects in key stores and a value share gain of 5pp;
- Recruited and led a team of 60 people across 5 regions, accountable for 35% of company’s revenue
- Improved secondary placements in MT stores by 7pp, SOS by 9pp and market share by 4pp, that drove a relevant sales value increase across
- Became a certified internal trainer

Regional Key Account Manager

- Developed Category’ strategy and vision
- Managed and negotiated first CATMAN project in top 4 international clients, generating a national value share increase of 8pp and double-digit sales value uplift;
- Developed and implemented CATMAN project for more than 150 stores, generating a SOS increase of 25%
- Developed the first CATMAN handbook for internal sales-force

Category Manager

Cargill

- Developed the supply/demand system for local grain commodities
- Reported to Geneva Hub (market status, pricing status, weather impact)
- Managed and reported grain’s local P&L

Grain Junior Trader

Strategic marketing leader with a strong foundation in critical thinking and a proven ability to lead high-performing teams. My career is defined by a creative approach to solving complex business challenges and a passion for driving innovation in marketing and trade marketing. With a track record of exceeding revenue targets and launching impactful brands, I excel at transforming market insights into actionable strategies that fuel growth. As a visionary leader, I am dedicated to fostering a collaborative environment where creativity thrives and teams are empowered to deliver exceptional results.

taplio

The Battle

🍪 Claudiu Jojatu

Andrei Dumitrașcu

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