🍪 Claudiu Jojatu

Head of Strategy | Co-founder

Milk & Cookies .Studio

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Digital Marketing Strategist & Co-founder

Viatadefreelancer.ro

TOOLS, COURSES, CONTENT, PLACES, AND FREE RESOURCES DESIGNED SPECIFICALLY FORFREELANCERS’ NEEDS.
After spending more than 700 hours in different forms of research and after having more than 200 interviews and discussions with freelancers all over the world, we discovered a strong and important insight: Most of the freelancers fail because they fail to see themselves as businesses. More than 80% of the freelancers don’t have a P&L, yearly income forecast, cash flow, sales strategy, branding strategy or a growth plan.

Also, the Romanian freelance market is growing constantly and the need for experts is also growing rapidly. That’s why we are committed to help freelancers, solopreneurs, startups at the beginning of their journey, intrapreneurs and also companies that are looking to tackle this market and find talents to help their growth.

Co-founder & Consultant

University of Bucharest

Teaching the "Advertising & Marketing Campaigns" course at the Faculty of Journalism and Communication Studies, "Communication Campaigns in Advertising and Public Relations" Master degree programme.

Teacher (collaborator)

TEDxBucharest

Communicating the positive change and development in the local and national community of thinkers and doers.

Communications Manager (Consultant)

FRIENDS \ TBWA

Friends\TBWA is the Romanian office of TBWA Worldwide, the Disruption Agency.

Digital Director

Grapefruit | Digital Agency

Grapefruit is a Romanian digital product development & UX agency.

Chief Strategy & Innovation Officer

The Beards Studio

The Beards Studio is a small digital boutique, focusing on business digitalisation, digital transformation & product innovation. 

In this period I also co-founded rageapp.io & Rat Labs Accelerator.

Inteligo Media

Inteligo Media is the owner of the biggest online legislative platform in Romania, bringing together more than 1.200.000 unique users, each month.

Digital Sales Manager

Intact Media Group

Intact Media Group is the most influential media platform in Romania, having under its umbrela brands like: Antena 1 (TV - Generalist), Euforia TV (Lifestayle), GSP TV (Sports), Radio ZU, Romantic FM, BBC Good Food / Science World & Top Gear, Sports Gazette & gsp.ro.

All this together reach more than 10M unique users each month.

Sales Manager

Internet Corp

New Business Developer

On my profile I write about:
- #DigitalMarketing + #DemandGeneration + #LeadGeneration for B2B SaaS Startups
- Tips & Tricks and "How tos..."
- Discipline and growing a sustainable business
- Tech & startups
- Lead generation and Start-up growth

If you face a business challenge, I can help you with:
- Digital marketing strategy
- Sales strategy
- Marketing & sales funnels
- Lead generation
- Lead magnets
- Outreach campaigns

Send me a message if you want to have a quick chat about your business challenges and results.

CEO & Co-founder

Milk & Cookies \ Digital Branding Studio

Milk&Cookies Studio is a digital marketing studio specialized in helping tech companies grow ethically and sustainably 

✅ Simple, efficient & effective is the motto we live by

We’ve been in the industry long enough to learn about all buzzwords, silver bullets, and outrageous revenue promises and to stay very far away from them. We like to impress our clients with our solutions, not pretentious speeches. We’re big fans of smart & friendly work that actually solves real business problems for tech companies. After working for some time in the tech niche we understand that the best and most creative solution is the one that helps you optimally reach your growth objectives while staying on budget.

🔰 We are on a mission to help tech companies grow and increase their chances of success by testing and making decisions based on data, not trends or feelings

As our client, you will always get advice and solutions based on numbers and the extensive experience we’ve gathered in the tech niche.
The efficiency and effectiveness of marketing efforts are based on data, however counterintuitive they may seem at certain times. You will only receive solutions we have previously tested at least on ourselves.
If you’re looking for a partner who will always be open and honest, we’re it. If you’re looking for a partner who understands the need for processes and procedures, we’re it. We’re all about no BS digital growth.

Head of Content and Creative

Viatadefreelancer.ro is a platform where freelancers learn a business mindset in order to achieve a profitable independent professional life.

Co-founder | Head of Content

Copywriter

FCB Bucharest

Jr. Copywriter

Jazz Communication

Jr. Art Director

Headvertising

Intern Copywriter

Bortun-Olteanu

Social Media Intern

Radio Guerrilla

Redactor, jr. Producer

Co-Founder @Milk&Cookies Digital Studio and viatadefreelancer.ro, the largest freelancers community in Romania

Copywriter (ATL, BTL + Digital) | The "why" person | Simplicity obsessed | Travel buff | With a soft spot for hand lettering and epic fantasy novels 

I discovered my love for advertising at ADC Advertising School. I followed my passion for words and efficient creative campaigns at Headvertising, Jazz Communication, FCB Bucharest and Friends\TBWA Romania where I developed ATL, BTL and digital campaigns. I left agency life to be a freelancer and I have founded a fluid agency together with my partner Claudiu Jojatu. We work exclusively on digital branding projects under the name Milk&Cookies Studio. 
I have recently started hand lettering as an exploration of visual storytelling. 

These are some of the clients I worked with:

Autonom, Beiersdorf Romania (Nivea), British American Tobacco, Bucharest Gaming Week, Burning Man, Ceetrus (ex Immochan), Chief Reinvention Officer, daGamma Partners, DC Tech, Discovery Channel, Dr. Oetker, Gateway VR, Henkel, GG Industry, ING (NN), JTI, Kandia (Măgura), LiftUp Solutions, Loncolor, McDonald’s, Medicai, MetaBeta, Michelin, Molson Coors (Bergenbier), Molson Coors (Staropramen), mReady, Philip Morris, Philips, Provident, RedBull, ROTAC (Romanian Time Attack Challenge), SAP, Sena Romania, Softia, Soleadify, Street Delivery Festival, TEDxBucharest, Vodafone, WWF, World Vision Foundation, ZEMP

taplio

The Battle

🍪 Claudiu Jojatu

🍪 Cristina Tupiță

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