🍪 Claudiu Jojatu

Head of Strategy | Co-founder

Milk & Cookies .Studio

TL;DR: Milk & Cookies Studio provides ethical digital marketing, lead generation & demand generation services for SaaS & Tech companies. 

We are MILK & COOKIES STUDIO and this is our way of saying we love smart, efficient & friendly work, that solves real business problems for B2B SaaS & tech companies through digital marketing strategy, lead generation & demand generation.

Our name is an extension of our work philosophy – efficiently create meaningful solutions for the “client – customer” duo, not for ourselves. 

We approach each problem with an open mind, curious spirit and zero preconceived ideas. Our aim isn’t to bill many hours on your project, but to discover and create the best solution to your most aching digital marketing and communication problems.

Hence, MILK & COOKIES. 
Let’s create value together.

Digital Marketing Strategist & Co-founder

Viatadefreelancer.ro

TOOLS, COURSES, CONTENT, PLACES, AND FREE RESOURCES DESIGNED SPECIFICALLY FORFREELANCERS’ NEEDS.
After spending more than 700 hours in different forms of research and after having more than 200 interviews and discussions with freelancers all over the world, we discovered a strong and important insight: Most of the freelancers fail because they fail to see themselves as businesses. More than 80% of the freelancers don’t have a P&L, yearly income forecast, cash flow, sales strategy, branding strategy or a growth plan.

Also, the Romanian freelance market is growing constantly and the need for experts is also growing rapidly. That’s why we are committed to help freelancers, solopreneurs, startups at the beginning of their journey, intrapreneurs and also companies that are looking to tackle this market and find talents to help their growth.

Co-founder & Consultant

University of Bucharest

Teaching the "Advertising & Marketing Campaigns" course at the Faculty of Journalism and Communication Studies, "Communication Campaigns in Advertising and Public Relations" Master degree programme.

Teacher (collaborator)

TEDxBucharest

Communicating the positive change and development in the local and national community of thinkers and doers.

Communications Manager (Consultant)

FRIENDS \ TBWA

Friends\TBWA is the Romanian office of TBWA Worldwide, the Disruption Agency.

Digital Director

Grapefruit | Digital Agency

Grapefruit is a Romanian digital product development & UX agency.

Chief Strategy & Innovation Officer

The Beards Studio

The Beards Studio is a small digital boutique, focusing on business digitalisation, digital transformation & product innovation. 

In this period I also co-founded rageapp.io & Rat Labs Accelerator.

Inteligo Media

Inteligo Media is the owner of the biggest online legislative platform in Romania, bringing together more than 1.200.000 unique users, each month.

Digital Sales Manager

Intact Media Group

Intact Media Group is the most influential media platform in Romania, having under its umbrela brands like: Antena 1 (TV - Generalist), Euforia TV (Lifestayle), GSP TV (Sports), Radio ZU, Romantic FM, BBC Good Food / Science World & Top Gear, Sports Gazette & gsp.ro.

All this together reach more than 10M unique users each month.

Sales Manager

Internet Corp

New Business Developer

On my profile I write about:
- #DigitalMarketing + #DemandGeneration + #LeadGeneration for B2B SaaS Startups
- Tips & Tricks and "How tos..."
- Discipline and growing a sustainable business
- Tech & startups
- Lead generation and Start-up growth

If you face a business challenge, I can help you with:
- Digital marketing strategy
- Sales strategy
- Marketing & sales funnels
- Lead generation
- Lead magnets
- Outreach campaigns

Send me a message if you want to have a quick chat about your business challenges and results.

CEO & Co-founder

BLEND Localization

• Lead and optimize the operational and technical aspects of marketing automation in HubSpot, scaling efforts beyond email to include complete marketing and sales workflows.
• Build high-converting landing pages using Unbounce, along with signup forms for webinars and other lead-generation initiatives.
• Strategize and execute advanced nurture flows in HubSpot, enhancing lead engagement post-webinar and throughout the customer journey.
• Support the sales team with targeted lead lists using Amplemarket, streamlining lead generation and prospecting efforts.
• Coordinate and mentor a team of two, fostering collaboration and ensuring timely delivery of marketing assets and campaigns.
• Manage the entire video production process for YouTube and social media, from scripting to editing, to increase brand visibility and engagement.

Marketing Operations Lead

• Manage operational and technical aspects of HubSpot & MailChimp email marketing systems
• Design and execute marketing materials such as landing pages, banners, emails, or videos
• Support campaign planning, creative, production, and data analysis by working closely with B2C and B2B teams
• Manage and segment email lists to ensure effective targeting and personalisation
• Write and edit email copy to ensure maximum engagement and conversion
• Conduct A/B testing on various email elements such as subject lines, CTA's, and design
• Organising and hosting webinars on industry trends

Marketing Operations Associate

Paralela 45

• Responsible for email marketing campaigns for both B2C and B2B departments
• Responsible for creating the marketing materials for landing pages and emails - banners, text copy, presentation videos
• Responsible for creating a content calendar, keeping track of seasonal offers, promoting them accordingly

eCommerce Marketing Specialist

dcs plus

• Responsible for various marketing and public relations tactics, conducting interviews with industry experts, market research, direct mail, digital media, event planning etc.;
• Manage and work within marketing technology platforms (e.g., HubSpot & Google Analytics,) to regularly monitor, measure and adjust program effectiveness, and report to executive leadership;
• Design and execute digital marketing experiments for lead generation for Search Engine Marketing and Optimization efforts;
• Responsible for developing engaging online content including blogs and graphics to ultimately monitor and analyze content success;

Marketing Specialist

SavaBros

• Responsible for and designing digital content in InDesign, Photoshop, Illustrator and XD
• Responsible for creating banners for Facebook ads, Google ads and Facebook posts in Adobe Photoshop, Canva and InDesign
• UX/UI - Designing and prototyping webpages in Adobe XD
• Responsible for copywriting email copies and social media posts
• In charge of editing and proofreading blog content
• Continuously collaborating with customer support to reply to customer's needs, requests or queries, and managing an online community
• Responsible for keeping and growing the online presence of Survivopedia.com through social media channels (Facebook, Twitter, Pinterest, Instagram, WordPress)

Content Assistant

Chartbury

• Research and post on digital media platforms about the projects the company is involved in
• Design social media posts and Facebook ads creatives in Adobe Photoshop
• Plan a weekly schedule for posting the created content using Buffer.com at specific hours in order to grow the reach and engagement of the audience

Social Media Specialist

Skilled in marketing automation, social media, and Adobe Creative Suite, I create impactful campaigns and lead generation strategies. With an MA in International Media Business, I bring a global perspective to marketing. 
Currently leading a team as Marketing Operations Lead, I focus on optimizing workflows and driving engagement.

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🍪 Claudiu Jojatu

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