Clark Willcox

The Digital Recruiter

𝗗𝗜𝗚𝗜𝗧𝗔𝗟 𝗥𝗘𝗖𝗥𝗨𝗜𝗧𝗘𝗥 -
𝘋𝘰𝘯𝘦 𝘍𝘰𝘳 𝘠𝘰𝘶 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 
Digital Recruiter Academy 
Linkedin Sprint - set up and running in 6 weeks.  

Since I started the Digital Recruiter in October of 2021, I've generated millions of impressions from LinkedIn content & averaged 20-30 inbound calls per month. Not once have I gone viral because it's not necessary to generate revenue.

We've helped 100's of recruiters on becoming micro influencers to help them generate outbound & inbound leads with better quality clients & candidates. 

𝗪𝗵𝗮𝘁 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘀𝗮𝘆

“Working with Clark and his coaches has been a game changer! As a business owner, the most important piece was finding someone with industry experience. There are many other marketing/digital marketing partners; but no one knows the RECRUITMENT industry better.” - Lindsay Lambert, Managing Member @ Permanent Staffing Solutions

"Clark and his team revolutionized the way I think about candidate/ client acquisition! Their approach is totally different from anything I had heard before, and was incredibly effective for me (especially on the client end). I signed 3 clients within the first 3 weeks of being in this program.

They do a great job of taking a theory about effective BD and translating it into a process that is easy to understand and implement." - Samantha Reader, Founder @ Mountain Top Recruiting

“Since we've started this program (4 months) we've increased our revenues by $88,000 between 4 separate placements that we could directly attribute to the sales strategies that we learned during The Digital Recruiter.” Nick Loehr, Co-Founder/ CEO @ JL Recruitment Group

Founder

Digital Recruiter Talent Group

How we work
-𝘚𝘱𝘭𝘪𝘵 𝘗𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴
-𝘙𝘦𝘤𝘳𝘶𝘪𝘵𝘦𝘳𝘴 𝘧𝘪𝘯𝘥𝘪𝘯𝘨 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘦𝘳𝘴
-𝘌𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘚𝘦𝘢𝘳𝘤𝘩𝘦𝘴

We have recruiters covering the following verticals and departments

SaaS - Sales, Marketing, Product, Engineering
Construction 
Accounting and Finance
Healthcare Tech
CPG

Founder & CEO

Shay Rowbottom Marketing

Assisting Shay Rowbottom (Linkedin's #1 viral video infuencer) with messaging + outreach strategies.

Consultant

Art of Sales Academy

AOSA is a lead generation and sales consultancy that was originally created to help service providers and software companies drive more sales opportunities + acquire new clients.

In November of 2020, I started the recruiting wing of AOSA. This created additional 30% plus new revenue stream for AOSA in 2021 and is now the best performing industry niche for the agency. 

In 2021 alone, we helped multiple small recruiting agencies add six figures in new business billing.

Business Development & Account Manager

Willcox Associates

Consulted small businesses on their internal hiring, training and retention processes.

Aerotek

World Class NPS (Net Promotor Score) from my Clients 

3 of my 4 direct reports received promotions, with a 3rd being in interviewing stages before I left. 

Developed & managed accounts bringing $3-$4 million in annual revenue.

Skilled Trades & Production Account Manager

Promoted to Account Manager after 9 months as a Recruiter. 

Placed candidates in Skilled Trade & Labor (primary), Professional Services, Scientific, and Engineering fields. 

Hit the $10,000 in weekly spread (profit to the company) mark within 5 months.

Skilled Trades & Production Recruiter

iTelecom - An Elite Solutions Provider

Door to Door B2B Sales. This was where I learned how to handle rejection in business and keep getting back up. 

Created $200k in new revenue created without knowing what in the world I was doing.

Account Manger

Aéro Film

Production Assistant

University of Florida

Football Video Graduate Assistant

United Football League

Video Production Assistant

We help consultative (not transactional) recruiters and consultants get back their time and stop chasing hiring managers.

Ever said "If they only knew we were different, they would work with us!"

Good news, you don't need expensive or complicated tech to make that the case in the digital age. 

You just need a better approach.

One where you aren't acting like a transactional recruiter and begging for business right away. 

One where you feel you can disqualify and WALK AWAY from bad potential clients.

You need to utilize your leverage.

What turned you into a top biller or firm? You made more calls, more placements, overcame more losses and now you’re still standing.

In all that time, you never learned marketing. Why would you? You were too busy recruiting.

However, now there’s way more competition. Young kids building AI and tech focused agencies. 

But what happens when they get on the phone? They aren’t savvy.

They don’t know how to run a meeting like you did.

So how do you compete with them. You buy the tech, but you or your team don’t use it correctly. 

What you need is a way to stand out.

That’s where we come in. We help you shorten your sales cycles and create an abundance of warmed up calls with your ideal market.

Showing you how to authentically stand out from the recruiting crowd and position YOU as the recruiting authority you are and that your market needs.

No more pointless cold calls & emails.
No more thoughtless AI-generated content that is hurting your brand.
No more wasting money on a tech stack that just sits there. 

Hiring managers and candidates want to know that you're different.

Don't tell them. Show them. 

We've worked with 100s of recruiters gain millions and millions of impressions from their target market and turn that into more quality meetings through strategic automation and content led outbound.

𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗠𝗼𝗱𝗲𝗹𝘀:
Do it yourself - Digital Recruiter Training Library (200+ trainings)
Done with you - Digital Recruiter Bootcamp
Done for you - LinkedIn Sprint 
Fractional CMO - I take over your marketing and outreach systems and strategy

Message me for more details

𝗥𝗲𝘀𝘂𝗹𝘁𝘀
"𝘌𝘷𝘦𝘳𝘺 𝘱𝘰𝘴𝘵 𝘐 𝘮𝘢𝘬𝘦, 𝘐 𝘨𝘦𝘵 𝘢𝘯 𝘪𝘯𝘣𝘰𝘶𝘯𝘥 𝘭𝘦𝘢𝘥." - Rachel Brown, Physical Therapist Recruiter. 

𝗔𝗯𝗼𝘂𝘁:
10+ years in recruiting & sales, starting with cold calls, door to door telecom sales. I've been through the ringer in life and business, every mistake in the book, & bounced back each time. By the Grace of God, I went from orphaned to having my own wonderful family.

Growth partner to solo recruiters and small recruiting agencies. 

Need to improve your LinkedIn presence + outbound/inbound approach?

Looking to train up your current crop of recruiters?

Looking to add candidates with potential and a training partner to help them achieve it?

Welcome to the Digital Recruiter

https://testimonial.to/recruiter-accelerator/all

“You guys are awesome and have taken a huge burden off of my shoulders.  Trying to build a business (unexpectedly) while navigating my husbands career demands, my family demands is majorly stressful. You totally delivered and I can focus on what I’m actually good at.”

Tara Rochelo, Founder, Four Corners Search

Let’s see how we can help:
https://calendly.com/thedigitalrecruiter/strategy

The most rewarding part of the business in 2025 for me?

Finally accomplishing something that always seemed out of reach.

Building a team. 

Mady Willcox started it. Pure tenacity, focus and intelligence to help put my brain to paper and delegate accordingly. 

Then she helped find, hire and train the incredible Li'l Kaye Salvatierra who has been an absolute game changer.

Riley Darfus leveled up BIG time. Podcast production, video clips, creating logos and banners and other designs, creating text posts. We're now 110 podcast episodes produced and expanding that service to clients.

Ross Mayfield joined up officially and went full tilt with DR after 4 years of working together and him supporting our community. 

Now he runs the Digital Recruiter Academy + being our "LinkedIn Coordinator" with his vast experiences writing 1000s of posts and messages.

Keely Flood supporting on the sales coaching side for our clients and introducing people to Digital Recruiter. 

Cristina Rexach helping me figure this out for a couple of years.

This Thanksgiving, I am grateful to have a weekend where I can decompress, recharge, and know that everyone is rowing the boat in the same direction.

...and by decompress I mean wrangling in our 2.5 and 9 month old boys who like to moonlight as hyenas. 

Grateful to have dream clients. Seriously, it's unmatched with the commitment level people bring to the table to make this work. 

This industry is not easy, but it can be extremely rewarding. 

Looking back on the days where I had no family, no money to my name due to my own failures, and a fairly bleak reality, I'll never take a second of this current setup for granted.

My hope for you is you get to enjoy some good food, some football, most importantly some family. 

Cheers 🥂

Founder @ The Digital Recruiter || Fractional Sales + Marketing || We fix and create your business development engine so your prospects actually start responding to you

Posting content on LinkedIn? Here's a crucial mistake to avoid…

👇

Don't post for other recruiters. Post to your next ideal client.

Here’s how recruiters get off track with content,,,

-You start posting
-You connect with other recruiters
-Your feed becomes recruiter-heavy
-You start writing for them instead of your market

But your goal isn’t to impress peers.

It’s to connect with hiring managers, the ones who pay the invoices.

So here’s the move:

-Build your ecosystem with people in your market
-Ignore the feed, watch your analytics instead
-Keep posting for your buyers (yes, even if they’re lurkers)
-Unfollow anything that throws you off track

Remember, comparison is the thief of joy.

You’re not here to win likes, you’re here to build trust and win more quality business.

That’s the game.

JSESSIONID

li_at

Hiring Assistant for LinkedIn Recruiter & Jobs

The name of the game on this one was nothing flashy…

Consistency.

Start showing up on LinkedIn.

Keep showing up.

Don’t stress about likes. 

Focus on the pain points in the market, 

Just keep it going.

The right people notice if you give them quality content consistently.

graphical user interface, text, application, chat or text message

"I've gained 1000 new followers already (under 2 weeks)...I am so all in on this approach" This stopped me in my tracks yesterday in our Digital Recruiter Academy Call. 

Again, this recruiter has been in the program for less than 2 weeks.

And you know likes and followers aren't the main thing we care about. 

BUT - to generate that type of buzz around content that resonates with your ICP.

And have them follow you at that level?

Huge before and after.

Now she has a flood of potential clients and candidates that know who she is. 

She's on the radar.

She just has to stay with it. 

It's all about the "small wins" as my friend Keely Flood says. 

Those build up to the big ones. 

Add in the first placement she locked up as a new agency owner (all her work, this was pre Digital Recruiter). 

And she's off and running with some fantastic momentum.

Who says the holiday season needs to slow down?

Thanks to my good friend Benjamin Mena for inviting me yet again to speak at his epic summits. 

It's free and the best in the game. Make sure to sign up to get your 2026 off to the right start.

As everyone is going more towards "CHECK OUT MY AI WORKSHOP BOOTCAMP, WE ARE THE EXPERT"

...we've noticed what works with Digital Recruiters...

Staying consistent.

Finding areas to be more human. Knowing where people are relying on AI, so where can we leverage that to our advantage.

-Knowing how to have authentic conversations
-Seeking to understand your market first.
-Quality content that resonates
-Finding the line of always using automation, but not being spammy
-Ways to incorporate AI to speed up your workflow, but not ruin your brand

This is how you get GREAT clients (remember, clients aren't clients until they pay an invoice, looking at you contingent signed paper work warriors). 

That's the goal right? 

No awkward calls booked from a lead gen company. 

No being desperate to work on any calls.

Do outreach and content the right away, and watch your BD worries melt away in 2026.

Need to hire? We can help! - Headhunter - Managing Partner

𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗹𝗲𝘃𝗲𝗹 𝘂𝗽 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗴𝗮𝗺𝗲 𝗶𝗻 𝟮𝟬𝟮𝟱?

Recruiting never slows down. If you want to build a bigger book and stronger relationships, you need fresh tactics and the right network.

That’s why I’m thrilled to announce that Clark Willcox will be sharing his expertise at our Sales & BD Summit this January. This summit will show you:

How to fill your pipeline with high‑quality leads and bill more
Proven outreach and negotiation strategies that convert
Ways to use AI tools and automation to save time without losing the human touch
The mindset shifts needed to create repeat business and referrals
 
The summit is packed with actionable playbooks from 30+ industry leaders who will help you hit the ground running in Q1. Live sessions are FREE, with options to upgrade for replays and deeper learning.

Building strong professional networks and relationships is one of the most effective ways to find new opportunities and accelerate your career. 

Don’t miss the chance to learn from the best and connect with other driven recruiters.

Join us and set yourself up for success in 2025!

👉 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗦𝗮𝗹𝗲𝘀 & 𝗕𝗗 𝗦𝘂𝗺𝗺𝗶𝘁 – 𝘀𝗽𝗼𝘁𝘀 𝗮𝗿𝗲 𝗹𝗶𝗺𝗶𝘁𝗲𝗱

https://lnkd.in/erupSzN5

3 exclusive director roles placed from his first post. 

This is what can happen when experience, successful recruiters take their talents to the LinkedIn feed. 

Sharing their authentic voice, stories and perspective. 

Will everyone get an exclusive client from their first post? 

No, but every successful recruiter can get clients from LinkedIn. 

Might be post 1

Post 10

Post 50.

All you need is this

1) understanding that content can work for you  

2) understanding of copy writing and marketing principles 

3) how to capture your voice and create content that resonates with your ideal market 

4) how to follow up when you have a digital presence (it’s different than cold outreach) 

5) a flywheel that connects with your ideal market daily 

6) Consistency 

2-6 is the reasons people work with us. Because you are a great recruiter and sales people. 

Not necessarily to be a marketer.  

So once you believe 1), what are you waiting for?

I was reminded today of one of my favorite things about retained search firms getting into cold outreach. 

"Cold email didn't work"

"LinkedIn automation didn't work"

Let me guess.

You are used to building relationships, getting referrals, gaining trust, etc before getting clients right?

Yes.

And so now, you're reaching out to people that don't know you at all, and wondering why pitching yourself in 3-5 messages about how you recruit in a special manner and saying it doesn't work?

Yes.

So the thing that gets you these great clients and fees upfront, you're not replicating any bit of that to people that don't know you.

You have zero leverage.
You have zero authority outside of the people that know you offline.

But now, you're competing with ALL the other recruiting agencies your market comes into contact with.

There is no shield and status.

...Until you earn it.

And that's done with marketing + strategic digital network building.

There's a reason we aren't "lead gen"

Because lead gen approach is useless in an industry where relationships are paramount.

And people are the product. And people are volatile.

Look for ways to reduce that friction. To get people to buy into you.

No, they won't do it because you say you're the best.

You have to 𝘴𝘩𝘰𝘸 them why you're the best.

And do that over and over again.

Thank you to everyone who extended their Cyber Monday deal for my own benefit, just in case I missed out!

Ashley Woods didn’t discover recruiting.

Someone recruited her into it but she’s the one who chose to master it.

She learned to ask better questions, study the market, sit in coding meetups just to pick up keywords, and earn credibility by speaking the language of the people she served.

Then she hit a wall.

The workload was heavy, the hours were brutal, and even after winning big, she realized she’d built a career on urgency, 80–100 hour weeks, and no time for the things she actually loved.

So, she stepped away and then rebuilt everything.

She left recruiting for tech sales, realized she missed the impact of this industry, and when she came back through, she rebuilt her entire operating system: time audits, energy audits, automation, partnerships, and systems that pulled her out of reactive work and into high-value, intentional work.

That structure eventually became Time Rich Recruiter, where she now teaches recruiters how to buy back their time, protect their energy, and still deliver real results without burning themselves out.

Her message is simple:
You can be a high performer without sacrificing your entire life to do it.

Listen now:
YouTube: https://bit.ly/4nSAvPf
Spotify: https://bit.ly/3LOyzd3
Apple: https://bit.ly/48fi16L

Open article: Digital Recruiter Podcast by bit.ly

"I KNOW that post was about me" 

Words from a prospective call last week. The thing is...

It wasn't our first call.

That was back in September.

Right after he gets swamped with searches. 

Ends up closing a couple hundred thousand and change on fees.

Time well spent right?

Yes, but...

In that time he could have had his biz dev engine built by our team. 

And as he is wrapping up the latest big wave.

The engine would have kept that momentum going.

Not to mention it would help him find a few of these candidates MUCH faster and freed up crucial time for him.

All good though. I get why agency owners think they can wait to install a BD engine.

Here's what to remember

1) You always get more when you have enough. When you're chasing is when things get way harder.

2) If you get swamped with leads...that's when you can actually walk away from business and/or raise fees or have the confidence to push more retained searches. 

AKA, nothing bad happens when you have an expert install and run a true BD engine.

That makes you look good, daily, in front of your market. 

(Yes, he joined and we're getting after it starting this week)

Thank you Jon Davis for inviting me down to #talentnetlive

Craig Fisher, great job creating an action packed event in one day. Tons of collaboration and passionate conversations. 

End of the day? Everyone's trying to figure out the balance of automation, AI and where humans step in. 

For my agency recruiter friends...if you can slow down, meet managers and companies where THEY are at...

You're going to do just fine with business development.

And if you use certain types of automation, forget about it. All of them have too much red tape to even figure that piece out.

CEO at Signature Back Office Solutions

Applied AI & Digital Strategy | CMO/Advisor | Employer Brand & TA Marketing | B2B Demand Gen (HR Tech) | Builds Pipelines that Convert | Author ‘Hiring Humans’ | Keynote Speaker

Here's the thing with content.

Specifically, content that sells. 

The bests posts are never what you think. 

It's not the selfies.

It's not the "here's a graphic about how much we care." 

It's not the "National hug a puppy day." 

Not that any of those things are bad. (OK, maybe selfies are). 

It's none of them are RELEVANT. 

Relevant to a business pain point. Let alone a hiring one. 

Think through why clients pay you fees. 

Those nuances.

Why your best client went with you. And kept giving you roles.

While another great client went with you for a different reason.

Think of their buying journey. That' where the content is.

Can't think of your customer's buying journey?

Then I can nearly guarantee you that's where you're having issues with BD and marketing.

Know your customer, then you can sell to them.

...without "selling"

"What's your MPC approach?"

A client asked me that last week.

My answer? It depends.

Most placeable candidate plays can definitely work.

I used them all the time at Aerotek last decade.

You introduce a hyper-specific person for a hyper-specific role.

It opens a door. But then comes the dance.

Is this person actually in process?

Is the profile even real?

Or is this just another recycled script agencies are running?

Because nowadays, managers are getting bombarded with MPC's. 

So now, prospects start to doubt.

Not just the candidate.

The whole approach.

Not to mention the overthinking I see take place when crafting this candidate.

Instead, I told my client to think of it this way.

He has deep market knowledge. He can talk shop. He spots hiring issues in seconds.

That’s what actually builds credibility.

He IS the MPC.

Him leaning into HIM being the most valuable partner, that can find THEIR mpc, whether he has them in network already or not.

That's the value.

If a company’s had a bad run with agencies, who do you think they trust?

The one chasing a candidate.

Or the one who sounds like they’ve already worked the job.

So a few messages and voice notes later.

He booked more quality meetings, with the right people...

People who are excited to work with HIM. 

Not the mythical, magical candidate. 

Happy hunting.

Funny how content works.

The clients, current and former, I also see on my feed?

Are all the ones DM-ing me wins week after week. 

Quality consistency always wins.

It's not just about "showing up." 

You have to give your audience time to build trust with you.

Now, just make sure you aren't relying on lazy AI content that no one is paying attention too...

Then you're just imploding your brand before you even have one...

The reason your content doesn't convert to business is extremely simple. 

Yet, most people can't help themselves. 

And even if they are consistent for a little bit, I usually see this fall off occur.

Your content is all about you.

And no one cares about you.

It's ok, no one cares about me either. 

And that should be extremely freeing for you. 

Your next 10 clients all have hiring issues.

Otherwise they wouldn't be clients.

So stop posting about you.

Start posting about them.

And the problems that each of those 10 clients have. 

Naturally, you'll talk about how you solve those problems.

They want the solution, you're just the middle man to get to that result.

So remember...

You're the middle man or woman to the solution...not the subject.

Best practices for running automation and content on holiday weeks.
after doing this for nearly 6 years. 

1. Keep running campaigns. Turn it off on the holiday day. That's when no one believes you're working. But run it the days outside of that.
2. It's a great to test new audiences. 
3. Don't assume people aren't on here. Sometimes it's the one time they get a break, they engage with family for a bit, then what? On their phone. 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘸𝘦𝘦𝘬 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘵𝘩𝘰𝘴𝘦 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴 𝘵𝘩𝘢𝘵 𝘢𝘳𝘦𝘯'𝘵 𝘢𝘭𝘸𝘢𝘺𝘴 𝘢𝘤𝘵𝘪𝘷𝘦.

70% of linkedin users in 2025 are on mobile according to my chat gpt research. Keep that in mind. 

^^ also a good note as to what I space out posts the way I do. It's easier to read.

Yes, your impressions will go down most likely with content. Share the gratitude post, etc. 

But again, even 100, 500 or 1k impressions by your ideal prospect, could turn into a lead.

Just because other people take their gas completely off the pedal, doesn't mean you need too.

With 1-2 hours of work you can still be prospecting and marketing, and still getting fat on turkey, stuffing and pie. 

🦃

When you have your top of funnel BD going non stop, it feels like "Me, Myself & Irene"

You never know which personality you'll get on a given interaction.

Current client - "Hey! I have a referral for you" and proceeds to tell them all about the great work you do.

New connection - "Hey, great to connect, seeing your stuff, I'd love to learn more" 

New connection - "I'm not interested in services" - yet you never pitched services

Prospect - "Yes! Let's meet up for coffee. I love meeting up around this time of year and catching up with folks."

Current Client - "How do we level up and do more work together this year"

25 ish unread messages to get back to in the inbox today 

150 other people I reached out to this week - *Crickets

What's the lesson in all this?

Have a system.

Dial in your approach.

Never stop.

Go with the flow. 

Don't bend your principles for anyone.

The name of the content game. 

It's not enough to just post now. 

With the introduction of AI, there's more of it...and will continue to be more of it.

So there needs to be posts like this.

Posts taht arent prefect and have typeos. 

More importantly, posts that have your voice.

Now, you can "save money" and just paste whatever AI junk you come up with it.

Or you can treat content marketing like the revenue engine it should be for you. 

And that's 3-4x posts per week.

In your voice.

That resonate with your market.

While you're connecting with your market. Daily

No weeks off. 

Stop chasing. Free up your time. 

But, that doesn't work if you try to shortcut it.

Or don't invest in the key parts of your business.

It's not more people you need. People you have to manage and train.

It's optimizing YOU. 

Do that and watch the need for cold emails or calls go away.

All outreach turns warm.

That's why we've pivoted to help high performing recruiters with the tough part of all this.

Consistently creating.
Consistently having campaigns running
Consistently tracking leads. 

We do that for you, so you can focus on closing.

Marcus Quigley never dreamed of being a recruiter and as he puts it, nobody does.

He was in lending, trying to sell products he didn’t believe in, until a mentor pulled him into recruiting and he realized he actually loved the work, helping people, solving problems, building relationships.

He spent five years running a full desk, learning everything the hard way.

Then he went out on his own… and got crushed.

Wrong timing.

No process.

Spray-and-pray outreach.

Down to his last $4–5k, he even took a loan against his 401(k) just to take desperation out of the room but once he slowed down and rebuilt things the right way, everything changed.

He popped six placements in a month. And after doing just one deal last November, he’s already passed 20 this year.

He found his lane in legal recruiting, direct, decisive, no gray area, exactly how he works.

He vets deeply, tells the truth even when it costs him money, and walks away from clients who don’t respect the process.

And behind all of that is something he shared openly: he recently lost his dad.

After losing his dad, Marcus began showing up with a different level of purpose, in his life, his relationships, and his business.

It’s why he leads with integrity, why he chooses kindness, and why he does the right thing even when it’s hard.

His message is simple: You don’t need ego or urgency to win, just honesty, consistency, and doing the right thing for the long term.

Listen now:
YouTube: https://lnkd.in/e9F3EPtH
Spotify:  https://lnkd.in/eSuVCt3K
Apple: https://lnkd.in/edETtFvK

podcasts.apple.com

Digital Recruiter Podcast

Legal Recruiter | Founder @ Recruitify | Helping law firms hire the right talent | Marcus@RecruitifyUSA.com | 949-966-1932

Black Friday Deal! No wait, Cyber Monday! Just kidding, this one's free.

Digital Recruiter Academy has switched over to Skool the day before Thanksgiving.

I know, genius level on my end when no one wants to check their email.

Any way, there's a cool feature for a 7 day free trial. So I turned that thing on.

Outreach + Automation call at 12pm EST today.

The legendary Content workshop on Thursday hosted by Ross Mayfield.

Access to most of trainings we have that have helped recruiters make a ton of placements (I'll remove the random number thrown out there), buy back their time and have hiring managers genuinely excited to work with them.

Also how to use this system to get way more quality candidates in less time, without relying on InMails. 

Check it out: 

https://lnkd.in/e8YhxCnH

Open article: Digital Recruiter Academy by tinyurl.com

Jack Dyer🕺

JOIN US NEXT WEDNESDAY IN CARDIFF: My team and I are running an interactive workshop!



We’ve seen time and again how
important your LinkedIn profile is.

But we’ve seen so many Leaders
with neglected LinkedIn profiles…
leave thousands ££$$ on the table.

(or more accurately, their keyboard)
So why don’t we change that?

We’ve grown unknown leaders from
total obscurity to thought leadership
on LinkedIn during 2025.

We’ve worked with 11 clients from
the USA…  to the UK…  to the UAE.

Now it’s time we showed you
how to do it FOR YOURSELF!


So we’re launching our interactive
LinkedIn Optimisation Workshop next
Wednesday at Studio Halo Cardiff!

This workshop is an investment
in the future of your business.

We’ll show you how
to get your Storytold™

5 hours that will change everything,
Discounts on remaining tickets,
Link in the comments below,
Only a few places left,
Come and join us,
In Cardiff Bay,
19th Nov,
❤️🕺

https://lnkd.in/e2eN9qn6

Stop posting in the dark. We turn your LinkedIn into a business asset, with almost ZERO effort from you. | Top 1% LinkedIn Storyteller | CEO of Storytold.

Well, that was a success!



This week, my team and I went
to The Business Show London 
and saw 25,000 businesses!

And only a few stood out to us.

We'll be promoting you next week.
Today I'm sharing the adventures 
of our newest team member... 

Jeff Von Duckington!

He's been giving out discounts like
he doesn't give a duck, and only 
a select few people were lucky
enough to meet him this week!

We met many who 
weren't duck-worthy. 

But if we gave you a duck, it means
you made a big impression on us
and we'd love to work with you!

Watch this space. Good things are coming next week.

Natasha, Gabrielle and
I will get your Storytold™
Trust me on this one.

🕺



Some fantastic people:

David Francis, Gemma Kavanagh and Richard Collins

Amie Crews and Paddy Keogh Weller

Katie Shaw and Jessica Hart

Nicola Lyle and Stella Chaplin,

Simon P. and Erina Singh Ellis,

Mike Strange and Clare Bungey

Russell Schaller and Kevin F.

And of course Katerina Christou, Jonathan Russell, Stephanie Henwood, Blair Fiander, Nicole Bachmann, Lewis Sweeting, Amy Parry, Michelle Scott, Alina Khardina

I don’t like my employees.



I love them!
Ok, sorry for the bait and switch.
But it was important for this next part:

I never thought I’d actually
achieve my lifelong dream of
running my own company.


But I have.


And even then, I never thought
I’d get myself a team (I thought I’d
run a freelance solo consultancy)


But I have.


And then, I never expected that
other people would believe in me
and my vision as much as I do.


But they do.


And now, it just feels the most
natural thing in the world to have
become friends with my team.


Because we have.


My team mean the world to me.
I’m not a father. I don’t know if I’ll
ever choose to have kids, and that’s
okay. Everyone does life differently.

But I feel like a proud father of my
team. They’re weird. They’re brilliant.
They make me smile on an hourly basis.

Oh yeah, and they’re gonna think I’m
drunk writing this because why am I
spewing such sentimental nonsense?

Because, quite frankly, it’s true.

Now I’m off to tell them I hate them and
they’re fired. It’s how I show affection.

Don’t worry, they fire me too.
It’s the culture we’ve built, and
often they threaten to overthrow me
and burn Storytold™ to the ground.

Then in the same hour, they create
something outstanding for our clients.

And I wouldn’t have it any other way.

Come and work with us as a client!
https://lnkd.in/ea2qz8vX

Spaces are limited, because there’s
so much awesome flowing from our
team that if you joined us as well….

The universe might explode.
🕺🏻

I worry that I’m never going to be rich.



When I was a freelancer in 2019,
I designed a campaign to the Maldives…

And every day I worked on the project,
I was constantly jealous that this was
a once-in-a-lifetime, luxury holiday,
I’d never have the chance to go on.

It was for the top Citroen salespeople.
The top dealers across the UK could
win a trip to LITERAL paradise.

And I got to design all the
collateral for the whole trip:

→ The itinerary
→ The brochures
→ The web banners
→ The branded menus
→ The personalised boxes
→ The excursions and events
→ Even the damn luggage tags


And I’d never get to go.

Except…. I was dead wrong.

6 years ago I designed this.


But last month,
with my proven Storytold system...
I finally got to go to the Maldives!


This is the power of hard work,
combined with having a dream
that you keep working towards.

For 5 days, my girlfriend and I
experienced what the super-rich
experience about 6 times a year.

So keep working,
keep building something,
and know that anything can
happen if you put your mind to it.

If you’re not where you want
to be right now, I hear you.

But you can be.

If your LinkedIn is neglected
That’s the best place to start.

I grew from 740 to 46K followers
with my proven Storytold system.

And you can too.


Let’s get you to the Maldives!

Burnout isn’t sexy. 




For the last 4 weekends, I’ve been:

- attending business shows in London
- going to public speaking events
- travelling across the UK for work
- running workshops to help others

On top of that, I’ve been working
12 hour days for 5 days a week. 

Which means I haven’t had a 
day off to rest in over a month. 


And y’know what? 


I’m an idiot. 


Because if I want to perform at my best
during the week, I need some downtime!

Humans aren’t designed to run on empty.
We need days off.


So today, I’m not travelling, I’m sat at home 
with my feet up and actually letting my brain 
recover by playing a mindless PC game! 

That photo is from Cardiff on Thursday
(one of many, many, many trips recently)


I’m not getting anyone’s #storytold today! 


Have a great weekend all, and remember:
High achievers like you can only achieve
if you give yourself permission to rest.

No alternative text description for this image

The loudest leaders are losing their voices.



Sometime in the last 20 years,
leadership became about showing off.

Every post was carefully crafted to say:

“Look how brilliant I am.”
“Look how many things I know.”
“Look how successful I’ve become.”


But thankfully, things have changed.


There’s so much ‘perfect’ AI content,
that those ‘perfect’ leaders are DONE.
We don’t believe them, and switch off.

The ones who ACTUALLY get attention
are the leaders who admit when they
falter, fail, or even duck things up.


Because it makes them HUMAN!


We pay attention to Leaders who:

→ Admit when “I made a mistake.”
→ Say, “I don’t know, but I’ll find out.”
→ Share the lessons they’re learning,
not just the ones they’ve mastered.


Your flaws don't make you weak.

They makes you RELATABLE.


So next time you want to share
something, don’t make it perfect.

Tell us about a time you got it wrong,
and we’ll all respect you a hell of a lot
more than all those ‘look at me’ leaders.

THAT’s how you get your Storytold™ 🕺
Join us for a limited time offer:

https://lnkd.in/e633ifJr

“I want him to do well, but not better than me.”



I overheard this in the gym the
other day (well, the locker room).

And I thought to myself…
I used to think this way.

No need to comment or tell us.
Have you ever thought this too?


This is a very limiting belief.
A mindset winners DON’T have.


For context, here’s the full story:

I was changing after going swimming.
Two other guys were in the locker room.

One guy was talking about his friend.
He got him a job at the same company,
and watched as his friend climbed the
ranks quicker than the guy talking did.

Eventually, his friend became his boss.
And he completed his story by saying:

“Like, I wanted him to be successful…
Just not more successful than me! 😂”

And I get it.
When I was young,
I thought this way too.
(to my shame, looking back)

But if someone is truly your friend,
And if you have an infinite mindset,

You don’t let your own jealousy
begrudge them their success.

You’re happy for them!
You want them to win!
You cheer them on!
You support them!

THEIR success is NOT a reflection of
your own inadequacy. But thinking that
you’re only successful if they’re not, IS.

Leaders know we can all be successful.
And: That comparison keeps you small.

The friend who did well was focused
on being the best version of himself.
By not comparing, he succeeded.

The jealous friend was constantly
comparing. And he got left behind.

Focus on your own journey.
Do the work. Make it happen.
And support others to join you.

There’s enough success for us all.

Jack 🕺

How I hit 46k followers (without using AI)



“AI really pulled through for me”

Someone said when I was freelancing.

No, really. Let me set the scene for you:

Hey Turnipheads, it’s Natasha here.
Where’s Jack? Don't worry about it.

Recently Jack and I spoke about the
hot topic of AI, live on Radio Cardiff.

We’re not against using AI as a tool.
But people become too reliant on it.
It can’t do what people really need.

For example, last year I designed
a little logo for a castle coffee shop.

Showed the guy the logo, and he said
“Nah, we used AI & it pulled through!”


Hint, it didn't.


The logo was badly drawn, low pixels,
not adaptable, no colours, not unique.
A coffee cup with a castle thrown in.

And they liked it….. For 3 days.
Then they just stopped using it.


AI didn't understand the nuances,
or their personality, or their SOUL…
so nobody connected with the logo
emotionally. They deserved BETTER.


👇👇👇👇👇👇👇👇

Connecting with an audience (and
growing to over 46k followers means
understanding personality and nuance.

This is something AI cannot replicate.

AI skips the ‘why’ and “gives outcome”
Worse, everyone can tell when you get
ChatGPT or Claude to write your posts.

I used to have 740 LinkedIn followers.
Now my team and I have +46,000…
Because we connect with EMOTIONS.
We tell authentic stories. AI doesn’t.

AI cannot get your story told.
No matter how fast/easy it is.


For brands that want to build trust.

For those who connect with people,

And for those who have a story to tell:

Thats where real design pulls through.

I’m Natasha, the designer at Storytold.


And our dedicated little team has helped
global CEOs grow on LinkedIn & beyond
with more genuine connections.

Let us help you get your story told:
https://lnkd.in/e2e-4UVa

🕺

AI cant design proper good like

SAVE THE DATE. 19TH NOVEMBER.



My little team and I are running an
interactive workshop…  in Cardiff!

We’ve seen time and again how
important your LinkedIn profile is.

But we’ve seen so many Leaders
leave thousands ££$$ on the table.
Or, more accurately, their keyboard.


So why don’t we change that?


We’ve grown unknown leaders from
total obscurity to thought leadership
on LinkedIn during 2025.

Now it’s time we showed you
how to do it FOR YOURSELF.

It’s taken months of planning…
But we’re finally launching our
new Interactive Workshop at
Studio Halo on 19th November!

This workshop is an investment
in the future of your business.

We’ll show you how
to get your Storytold™

5 hours that will change everything.
Link in the comments below.
Come and join us:

https://lnkd.in/eZQeDqnv

🕺

I realised most CEOs are failing at LinkedIn, and here’s why:



Last week at the 
The Business Show London
a CEO told me difficult to hear:

“Jack… I think LinkedIn just isn’t
for people like me anymore.”

He sounded almost embarrassed
to admit it, and realised he meant:

“I’m posting into the void and
it’s making me doubt myself.”


I get it.


LinkedIn makes smart leaders feel invisible.
Especially when see competitors post the
same recycled ideas, and somehow get
200 likes and three inbound leads from it.


Meanwhile, their own content, the stuff they
spent 20 hours a week sweating over, gets
70 impressions, 2 likes, and duck-all else.
No clicks on their website, no calls booked.


I’ve learned this issue hides a very real fear:
He also said: “Maybe the problem is me.”


It’s not.


The problem is that today, CEOs are
expected to run a business AND magically
become world-class Content Strategists too.


That same CEO told me: “I’ve got a writer.
I’ve got a marketing person. But none of
it is landing us any new clients.”


And ‘cos I want to help him, I told him the truth.


A copywriter can write. A marketer can post.
But neither can build influence if the strategy,
psychology, and story aren’t connecting on
an emotional level with your audience.


–  It’s not about posting more often.
–  Or designing prettier photos.
–  Or being “more creative.”


It’s about having a message that
cuts through, CONSISTENTLY, without
draining the CEO’s time or brainpower.


So we ran a Brand Discovery session.
We rebuilt his message. We stopped
guessing. We created a strategy that
matched his buyers’ behaviour.


And within 3 weeks, his posts were
doing what they were supposed to:

Getting attention. Building authority.
Starting conversations. Attracting leads.

Not because he changed.
But because his strategy did.


You don’t need to post more.
You need a team that posts SMARTER,
and turns your expertise into demand.


That same CEO who used to spend
20 hours of worry, now spends one
hour a week laughing on a call with us.

And his LinkedIn has become a real
business asset, not just a time sink.


And if you’ve been spending 20 hours
a week writing LinkedIn posts that take
all your energy and give nothing back…


Then it’s time for a change.


It’s time to make LinkedIn work for YOU,
without you doing all the work. DM me.


We’ll help you get your story told.
https://lnkd.in/ecCVYZhK

What’s most important to your business?



Most would say ‘getting new clients’.
That’s the whole point of networking.

But in many leaders, the thought of
“networking” brings us out in hives.

What if there was a way to attract
more clients, organically, without
chasing down the leads yourself?


There is.


Storytelling.


It’s like magic.


And when you combine the two,
you become simply unstoppable.

For every 10 exhibitors at
The Business Show London,
there was 1 who told their story.
THEY’re the ones who got noticed.

When you turn your LinkedIn profile
into an optimised, story-driven page,

And when you tell #authentic stories
that provide raw value to an audience

That’s when you’ve transcended just
networking, and when your business
hits a higher level of real engagement.


If your LinkedIn page could make sales
while you slept… would you invest in it?


'course you would.


I did. And I went from a nobody,
to 45,000+ followers, a team of 5,
and #CEO of a flourishing business.

And to replicate this for yourself, join
the other Storytold™ partners here ↓
https://lnkd.in/ewa_-z-Z

What's a success story?



For me, it's more about 
the impact we have on
our clients lives than
just the numbers.

Sure, we grew Justin from
5,300 followers to 10,091
in just over three months.

Sure, we made Cassandra's
Sports Tech brand basically
famous with her audience.

But the most impactful moments
are where we grow a business
and the owner's personal life...

IMPROVES DRAMATICALLY.

That's what happens when
you get your Storytold™

Trust me on this one.

"How do I stop my posts sounding like AI?"



I went to an event last night,
and someone asked me this.

The answer is surprisingly simple.

Don't ask #AI to write your post.

Or if you do, be smart and edit it with 
your own thoughts before you post it.

The greatest source of power and 
imagination on earth isn’t far away.

It’s right between your ears.

And you’re not using it.

People want to hear from YOU,
not a robot writing on your behalf.

Stop damaging your own reputation
by taking the ‘easy’ path with AI.

Trust me on this one.

#Storytold 🕺

From invisible to influential | Top 1% LinkedIn Storyteller & Leader | CEO of Storytold. | 15+ years empowering CEOs with integrity and authentic, visual storytelling. | Architect of the Unseen

Most CEOs get 0 leads from LinkedIn for 1 reason:



Because they’re scared to look unprofessional.

LinkedIn creates a strange pressure where
leaders feel they must always be perfect:

Perfect tone, perfect message, perfect ideas.
But really, perfection is damaging their brand.

Humans (y’know the people who buy from us)
connect with other relatable, flawed humans

Not polish, perfect, poetic, professional posts
Stop PEEING everywhere! We need REAL!!

The moment you share something real,
not rehearsed, everything changes:

→  Your authority grows.
→→  Your audience pays attention.
→→→  Your content converts into leads.

Not because you kept being perfect.
but because you start sounding like YOU.


This is exactly what we help CEOs do:
turn your voice into posts that build trust,
cut through AI noise, and bring you leads…

… without you spending hours
writing posts that go nowhere.


We’ve done it for Leaders from New York
to Dubai. Join us to turn your LinkedIn into
consistent authority and new opportunities.

Let’s get your storytold.
Trust me on this one.


P.S. Who spotted the spelling mistakes in this post? They're importnat: They prove I wrote this myself, without AI!

I was writing a description of Storytold today, and there was a little “Generate with AI” button. Curious, I clicked it.

I also wrote my own, from my brain.
Can you guess which one is which?


OPTION A:
We emphasise authentic, real stories, an intimate Brand Discovery process, and help our clients communicate with real, ego-less stories about their past that connect them more authentically to their audience.


OPTION B:
We think creatively to deliver impactful results for our clients. We specialize in crafting and implementing strategies that elevate brand narratives and drive growth.
 
 
Did you guess which was which?
 

Mine was A. While my version isn’t
perfect, it definitely sounds more 
real than B, the AI written version.

The AI impressed me with how 
accurate the description was… 
But something wasn’t right. 

It somehow managed to be factual
correct with the description of our 
services, yet it also reads as hollow 
and soul-less at the same time.


This is why we need to use 
our human brains more often. 

This is why, when it comes 
to something important, 
we CANNOT outsource it to AI.

So if you're using AI to write content, 
you're damaging your reputation.

It doesn't have to be us, but get
a team of humans who write in
YOUR tone of voice instead.


Your business grows when you get your Storytold™

I gave away 3 secrets last night:



1. Know what you’re writing, and why
it matters to your audience. Content,
without intent, is meaningless.

2. Make your audience the hero.
It’s not about YOU. You’re just
the one delivering the message.

3. Format your posts nicely, in a way
that makes them attractive to read.
Nobody reads big WALLS of text.

Along with working 14 hour days and
making dozens of mistakes along the
way, that’s why Storytold™ has grown.

… From invisibility with 740 followers…
to influencing over 45,700 every day.

These “secrets” transformed my life.
They allowed me to go from employee,
to business owner with a team of five!

And I’m sharing them with you.
I don’t want anything in return.
Just use them, put in the work,
and thank me later!

This is how you get your #Storytold
(or message, and we’ll do it for you)

🕺🏻

Last week I did my first ever LinkedIn Live!  Let me know what you all think

Host of “Consulting Leaders”, Top 10% Active Podcasts Globally | I help B2B Coaches & Consultants get clients with Podcasts.

Description: 

Jack Dyer🕺 is the CEO of Storytold™, where he helps founders and consultants become influential online through authentic, visual storytelling, especially on LinkedIn. With 15+ years of experience in UX, branding, and narrative design, he turns a leader’s story into a commercial asset.
In this episode, we break down how consultants can use digital storytelling to attract better clients, build trust at scale, and communicate in a way that actually feels like them.

***************************************************************************

Links:

StreamYard (for guest):  https://lnkd.in/d3e233pv
YouTube (for sharing):  https://lnkd.in/dvJhggWp
Apply to be a guest: https://lnkd.in/dt6pEfjE

***************************************************************************

Jack's Bio: 

Jack Dyer is the CEO of Storytold™, a firm that helps founders and CEOs go from invisible to influential with authentic, visual storytelling. He’s a Top 1% LinkedIn storyteller with 45,000+ followers and more than 15 years of experience in UX, branding, and digital design.
His background spans award-winning websites, national digital systems, UX work across industries, and global brands like Jaguar Land Rover and Mercedes-Benz. At Storytold™, he and his team build story-driven websites and content systems that elevate a leader’s profile and grow their net worth.

***************************************************************************

Show Notes: 

Jack Dyer is a designer-turned-founder who now runs Storytold™, a consultancy focused on transforming how leaders communicate online. He helps consultants and CEOs move from being “good at what they do but invisible online” to becoming influential voices with a clear narrative and a recognisable digital presence.
His team creates UX-led websites, LinkedIn makeovers, creative concepts, video, and content that reflect a leader’s true personality, not the generic, polished persona most people default to. The goal is simple: make your digital presence a revenue-generating asset.
For consulting firm owners, Jack’s experience sits right at the intersection of story, design, and growth, a combination that can help any consultant communicate more clearly and close clients more easily.

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The Battle

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